New Delhi, Feb 6: IndiaMART, India’s largest online B2B marketplace, has been honoured with three prestigious awards at the 16th IAMAI India Digital Awards 2026, highlighting its leadership in AI, performance marketing, and data-driven innovation.
The company won Gold awards for AI Innovation of the Year and Best Execution of Performance Campaigns, and a Silver award for Data Science Technology of the Year, reinforcing its commitment to building a scalable, technology-led, and trusted digital commerce ecosystem for Indian businesses.
Award Highlights:
-
Gold – AI Innovation of the Year (VANI):
IndiaMART’s in-house voice AI system, VANI, autonomously handles buyer calls for intent validation and lead approval. Capable of multilingual conversations and contextual intelligence, VANI automates nearly 80% of buyer voice validations, transforming a traditionally human-dependent process into a scalable, AI-first operation. -
Gold – Best Execution of Performance Campaigns (Creator Affiliate Program):
The Creator Affiliate Program drives B2B commerce through affiliates and influencers, onboarding 10,000+ industry-specific creators. With automation-first onboarding, transparent processes, and performance-driven incentives, the program establishes a robust ecosystem aligned with IndiaMART’s B2B core. -
Silver – Data Science Technology of the Year (Real-Time Price Exchange):
IndiaMART’s Real-Time Price Exchange leverages AI and ML to provide transparent and contextual B2B price intelligence. By analyzing unstructured buyer–seller interactions across voice, chat, and enquiries, the system delivers market-relevant price ranges, addressing inefficiencies in India’s fragmented B2B sector.
This recognition marks a significant milestone in IndiaMART’s journey, emphasizing its focus on AI-led innovation, performance-driven growth, and data science excellence in building a resilient, future-ready marketplace for MSMEs and large enterprises across India.
