Chennai, India, Feb 17: Color Pencil, India’s integrated early-learning and children’s content company, today announced the launch of India’s first kids’ experiential learning store at SKYHUB, located on GST Road, Kilambakkam, Chennai. The flagship store was formally inaugurated on February 15 by acclaimed actress Vani Bhojan, who graced the grand opening ceremony in the presence of distinguished guests and partners.
Designed as a first-of-its-kind destination for playful, hands-on learning, the Color Pencil Experiential Store brings together curated learning zones, interactive play, and immersive discovery experiences for children and families. The store marks a significant milestone in Color Pencil’s journey and coincides with the unveiling of the brand’s new identity, reflecting its evolution and future-focused vision.
This Chennai launch is the first of six experiential stores planned across key Indian cities over the next two years, underscoring Color Pencil’s commitment to redefining how children engage with learning beyond traditional classrooms and screens.
Speaking on the launch, P. Narayanan, Founder, Color Pencil, said: “From day one, Color Pencil has been driven by a simple but powerful idea – to make learning simple, joyful, and truly effective. Our experiential store is an extension of this philosophy into the physical world. It allows children to learn by doing, exploring, and discovering in a space designed just for them. Chennai is where this journey begins, and we are excited to take this model to multiple cities across India over the next two years.”
Meena Chhabbria, CEO, Color Pencil, added: “This store represents a new chapter for Color Pencil, not just in retail, but in how early learning is experienced. With our new brand identity, we are reinforcing our commitment to screen-smart, play-led, and research-backed learning. Our growing ecosystem of apps, games, books, and learning tools come together in this experiential format to create a truly holistic learning environment for children and parents alike.”
Expressing her association with the launch, Vani Bhojan, Actress said: “I am delighted to be part of Color Pencil’s journey and to inaugurate India’s first kids’ experiential learning store. Today’s children need learning experiences that are engaging, joyful, and meaningful. Color Pencil’s approach of combining play, visual learning, and real-world interaction is a wonderful way to nurture curiosity and build strong foundations in young minds.”
Founded in 2022, Color Pencil has rapidly emerged as a leading name in early-learning and children’s content. Guided by its philosophy of “How Simple!”, the company breaks down complex ideas into clear, playful, and instantly understandable concepts through visual learning, interactive play, and curriculum-aligned content.
In collaboration with IIT Madras, Color Pencil develops cutting-edge learning tools that blend time-tested pedagogy with modern technology. Its growing ecosystem includes Play Pixo, an engaging learning app, Play TVO games, Vedic Maths books, and Flash Cards – carefully crafted tools that children love – designed to deliver meaningful, play-led, and highly effective learning experiences.
The SKYHUB experiential store is designed as a vibrant, community-centric destination where families and children can immerse themselves in the complete Color Pencil ecosystem. Visitors can explore hands-on products, interact with beloved characters, and participate in shared learning experiences. The space brings together children, parents, and educators to connect, discover, and experience learning together.
