Mumbai – Sept 12: Oral-B, a global leader in oral care innovation, today announced the national launch of the Oral-B iO Series 2 (iO2) electric toothbrush in India. Designed to elevate daily self-care rituals into a luxury experience, the iO2 brings Oral-B’s iconic, dentist-inspired iO magnetic technology into an elegant, streamlined single-touch design, available exclusively on Flipkart.
Engineered to redefine daily personal hygiene, the Oral-B iO2 is powered by a frictionless magnetic drive motor that replaces noisy mechanical gears with silent, concentrated energy delivered directly to the tips of each bristle. Paired with Oral-B’s signature dentist-inspired round brush head, the iO2 uses gentle micro-vibrations to envelop each tooth individually, removing up to 100% more plaque than a manual toothbrush while remaining remarkably quiet and smooth in the hand.
To shield delicate gums against over-brushing, the brush features an Automatic Pressure Sensor that automatically slows brush speed when excessive force is applied. Designed specifically for an effortless transition from manual brushing, the iO2 offers an intuitive single-button experience with three tailored modes – Daily Clean, Sensitive, and Super Sensitive and starts on Super Sensitive by default to eliminate the sensory learning curve for first-time power toothbrush users. Additionally, the Night Black variant comes equipped with a sleek travel case, making on-the-go oral care effortless.
Combining modern vanity aesthetics with high-performance personal care, the Oral-B iO2 debuts in two chic colourways: Calm Pink and Night Black. The iO2 will be available exclusively on Flipkart starting 12th Sepetember’26 at a special launch price between Rs2449 to 2999 (between variants).
