Sep 23: NIVIA Sports, one of India’s most trusted homegrown sports brands, has unveiled the new Official Indian National Football Team Jersey. Designed and developed in India, the new jersey brings together performance-led innovation, contemporary design and elements inspired by the country’s cultural identity, creating a kit built not only for the modern game, but also for life beyond the pitch.
For decades, sporting jerseys in India have largely been associated with cricket. With the new Official Indian National Football Team Jersey, NIVIA Sports aims to create a stronger connection between fans and Indian football, while reimagining what a national team jersey can represent. Designed to function equally as performance wear, everyday apparel and a collectible, the jersey seeks to make Indian football more accessible to a wider audience, including those discovering or reconnecting with the sport.
The Official Indian National Football Team Jersey is more than matchwear; it is a symbol of pride, resilience and the spirit of Indian football. Every element of the jersey has been thoughtfully considered to balance sporting performance with a distinctly Indian design language. The intricately woven peacock silhouette, inspired by India’s national bird, is integrated into the fabric as a subtle graphic detail, bringing a sense of movement, confidence and contemporary identity to the design. Positioned just below the back collar is the Ashoka Chakra, while the inside of the neckline carries the words “Vande Mataram”, a considered detail intended for the players and wearers themselves.
Speaking on the launch, Dhruv Kharabanda, Executive Director, NIVIA Sports, said:
“A national team jersey has the power to be much more than a piece of sportswear; it can become a gateway to a sport and a way for people to build a personal connection with it. India has traditionally had a strong jersey culture around cricket, and we saw an opportunity to create something that could help bring that same sense of connection to Indian football. We wanted this jersey to work beyond the pitch, as a collectible, as everyday wear and as a contemporary expression of Indian sport. At NIVIA, everything we create is Made and Designed in India, by Indians, and this jersey is a reflection of that philosophy. By combining modern technology and design with elements that are distinctly Indian, we hope to make Indian football feel more accessible to a new generation of supporters and, ultimately, encourage greater participation in sport. As we look ahead with our ‘Next is Now’ philosophy, this is another step towards shaping what the future of Indian sport can look like.”
Engineered for the demands of the modern game, the jersey combines performance technology with a versatile construction designed for both match play and everyday use. Crafted with premium jacquard construction, it features strategically placed mesh panels for enhanced breathability, moisture-wicking quick-dry technology, stretch comfort, an anti-odour finish, UV protection and fade-resistant sublimation printing. The result is a jersey designed to offer comfort, durability and performance while maintaining its appeal beyond the football field.
The jersey is also a reflection of NIVIA Sports’ longstanding philosophy of creating sporting products in India, for Indian athletes and consumers. Made and Designed in India, by Indians, the new national team jersey brings this legacy into a contemporary context, combining local design thinking and sporting expertise with modern performance technology.
The launch marks another step in NIVIA Sports’ broader vision of contributing to the growth of sport in India. As the country’s sporting ecosystem continues to evolve, the brand believes that increasing participation begins with creating stronger points of connection between people and sport. By making Indian football more visible, wearable and relevant beyond matchday, the new jersey aims to play a small but meaningful role in building that connection.
Priced at ₹3,499, the Official Indian National Football Team Jersey is available at NIVIA Sports retail stores and authorised partners across India.
