Barilla Confirmed as the World’s Leading Food Company for Reputation – Ranking 9th Overall Globally

Business Wire India

 

  • For the third consecutive year, Barilla is confirmed as the world’s leading food company in the Global RepTrak® 100 and enters the overall Top 10 of global companies.
  • The Group ranks 9th overall, up 16 positions compared to 2025.

 

For the third year in a row, Barilla is confirmed as the world’s leading company in the food sector for reputation in the Global RepTrak® 100 ranking conducted by RepTrak, which since 1999 has annually analyzed the companies with the strongest reputations worldwide.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260407912080/en/

 

 

 

In the 2026 ranking, the Group reaches 9th place overall, moving up 16 spots compared to 2025 (ranked at 25th) and entering the global Top 10, confirming the company’s steady reputation‑building journey developed over the years. This result reflects Barilla’s ability to combine product quality, industrial vision and social responsibility – factors that are increasingly central to the assessment of corporate reputation. The study evaluates key elements including performance, innovation, governance, sustainability and the ability to generate long‑term trust.

 

“In today’s turbulent macroeconomic environment, maintaining stable performance is already a positive signal,” states Sara Fargion, Vice President RepTrak, EMEA. “However, the ability to grow in this context becomes a true differentiator. The Food sector, in particular, is facing significant pressure, as ongoing waves of inflation continue to drive intense media scrutiny and shape public perception consistently across all 14 countries where we measure reputation.”

 

 

Present in over 100 countries, with 30 production sites and an annual output exceeding 2 million tons across pasta, ready‑made sauces and bakery products, Barilla continues to invest in innovation and the continuous improvement of its product offering.

 

 

This commitment is reflected in the inauguration in November, in Parma, of BITE (Barilla Innovation & Technology Experience), the new research and development center where 200 professionals – including food technologists, researchers, engineers and food designers – develop new products and improve recipes, production processes and packaging. BITE is a state‑of‑the‑art hub that integrates scientific expertise, food culture and technology to design the future of food, supported by an open‑innovation ecosystem involving universities and research centers worldwide, accelerating the development of increasingly sustainable, safe solutions aligned with evolving consumer needs.

 

 

Further confirming its ability to respond to consumer expectations, the Group has been recognized in recent years with two awards from the Product of the Year program in Italy: in 2025, Barilla Al Bronzo was awarded in the Pasta category, while in 2026 the recognition went to Barilla Protein+, both selected by more than 12,000 consumers as part of research conducted by Circana.

 

 

Barilla Group’s growth and its ability to engage with new food trends and cultures are also supported by its partnership with Formula 1®, which has brought Barilla’s core value of togetherness into the world’s premier motorsport competition. Globally, high‑impact social initiatives with organizations – such as The Food Bank and Doctors Without Borders – have mobilized thousands of volunteers and citizens, supporting social and humanitarian projects through tangible acts of participation and sharing.

 

 

At the same time, Barilla continues to advance its social and environmental commitments, integrating sustainability and energy and water efficiency at the core of its growth model. As part of this ongoing effort, in 2024, the total volume of water recycled and reused increased by 45% compared to 2022, with an even more significant improvement in water‑stressed areas, where the increase reached 164%. This commitment also extends to Barilla’s nearly 9,000 people – the true driving force behind the Group’s performance – and includes, among other initiatives, a global gender‑neutral parental leave policy guaranteeing 12 fully paid weeks for both parents, as well as the achievement, since 2020, of global gender pay equity in line with the principle of “equal pay for equal work” for all Barilla employees worldwide.

 

 

 

 

 

E.G. Morse to Join Ares as Head of Asia Credit and Dinesh Goel and Gabriel Fong Appointed as Co-Heads of the Asia Special Situations Strategy

Business Wire India

Ares Management Corporation (NYSE: ARES) (“Ares”), a leading global alternative investment manager, announced today that E.G. Morse will join Ares as Partner and Head of Asia Credit. Mr. Morse most recently served as Co-Head of China and Head of China Global Markets for Goldman Sachs Group, Inc. (“Goldman Sachs”). Ares is also pleased to announce the appointment of Dinesh Goel and Gabriel Fong as Co-Heads of the Asia Special Situations strategy, effective immediately. After a distinguished tenure, Edwin Wong has decided to retire from his role as Head of Asia Credit, effective June 30, 2026.

 

Mr. Morse will be based in Hong Kong. He will be responsible for driving the long-term growth objectives of the Asia Credit business and developing key relationships in the region in close partnership with Ares leadership. As Co-Heads of the Asia Special Situations strategy, Mr. Goel and Mr. Fong will continue to lead the team and partner closely with Ares Credit leadership to further the strategy’s growth and expansion throughout the APAC region. Peter Graf will continue to lead Ares’ direct lending strategy in Asia.

 

 

Ares’ leading Asia Credit business has approximately $11.5 billion in assets under management, as of December 31, 2025, across credit-focused special situations, sponsored and non-sponsored direct lending and asset backed finance.

 

 

“We are excited to welcome E.G., a proven leader and longstanding friend of the firm, to Ares and to elevate Dinesh and Gabriel to co-lead the Asia Special Situations strategy,” said Mitch Goldstein, Co-Head of Ares Credit. “We are grateful for Edwin’s leadership, partnership and contributions over the years, and we wish him well in his retirement.”

 

 

“I’m honored to join a firm of Ares’ global stature and to work alongside a high-caliber team as we continue to build and scale the platform across Asia,” said Mr. Morse.

 

 

“We’re excited for the opportunity to co-lead the Asia Special Situations strategy and to build on the strong foundation that has been established,” said Mr. Goel and Mr. Fong. “Together with our team, we remain deeply focused on delivering differentiated solutions for our limited partners and continuing to scale our offering thoughtfully across the region.”

 

 

“I am incredibly proud to have led the Asia Credit team’s growth journey over the years,” said Mr. Wong. “As I step into this next chapter, I look forward to working closely with E.G. and the Asia Credit leadership team to ensure a seamless transition. I’m confident in the exciting trajectory of the Asia Credit business under his guidance and in partnership with the exceptional leadership team in place.”

 

 

Mr. Morse has held a range of global senior leadership roles at Goldman Sachs and has been based in New York, Hong Kong, Singapore and Shanghai over his 16‑year tenure at the firm. Most recently, he served as Co‑Head of China and Head of China Global Markets, Co-Chair of the China Leadership Group and Head of the Asia Strategic Client Coverage Group. Previously, Mr. Morse was CEO of Goldman Sachs Singapore and Head of Southeast Asia and also served as Head of Asia Fixed Income Distribution. Earlier in his career, he was Head of U.S. Leveraged Finance Sales.

 

 

Mr. Goel joined Ares in 2020 as part of Ares’ acquisition of SSG Capital, where he was a Managing Director and instrumental in growing the firm’s India business. He began his career at Lehman Brothers in Tokyo. Mr. Fong joined Ares in 2026 from CapitaLand Investment, where he was Managing Director and Head of the Special Opportunities Group overseeing special situation investment activities and strategy. Previously, he served in several roles including at the Vega Capital Family Office, Vaw Eurasian Capital Investment Management, Sculptor Capital (formerly Och Ziff), and Morgan Stanley, among others.

 

 

About Ares Management Corporation

 

 

Ares Management Corporation (NYSE: ARES) is a leading global alternative investment manager offering clients complementary primary and secondary investment solutions across the credit, real estate, private equity and infrastructure asset classes. We seek to advance our stakeholders’ long-term goals by providing flexible capital that supports businesses and creates value for our investors and within our communities. By collaborating across our investment groups, we aim to generate consistent and attractive investment returns throughout market cycles. As of December 31, 2025, Ares Management Corporation’s global platform had nearly $623 billion of assets under management, with operations across North America, South America, Europe, Asia Pacific and the Middle East. For more information, please visit www.aresmgmt.com.

 

 

 

 

 

LegitScript Healthcare Merchant Certification Now Recognized by Google for Pharmacies in India and Telemedicine Providers in New Zealand

Business Wire India

LegitScript, the leader in merchant and product certification and monitoring in the advertising, e-commerce, and payment sectors, today announced an expanded partnership with Google to certify pharmacies in India and telemedicine providers in New Zealand. The policy update allows eligible businesses to advertise on Google Ads using LegitScript Healthcare Certification, and LegitScript-certified organizations will be able to apply for Google certification once the platform’s policy updates in April.

 

The expansion comes at a timely moment for providers and patients as telehealth and online pharmacy adoption accelerate across both regions:

 

 

  • In India, the online pharmacy market is projected to reach over $14 billion by 2034, driven by rising smartphone adoption, improved internet access, and growing demand for convenient, at-home care.
  • In New Zealand, approximately 1.2 million Kiwis now utilize telehealth services, a 30% increase over the past five years (Ministry of Health).
  • This surge is further supported by New Zealand’s Medicines Amendment Act 2025, which introduced a streamlined “verification pathway” for medicine approvals and expanded the prescribing rights of nurse practitioners and pharmacists.

 

Together, these shifts increase care access and the need for safeguards that help ensure patients are engaging with compliant providers online. LegitScript Certification provides a verified pathway for providers to differentiate themselves on Google’s advertising platforms by conducting a rigorous, independent review of their licensure, prescribing practices, patient privacy protections, and advertising transparency, reinforcing patient trust and ensuring alignment with current regulatory standards before reaching patients online.

 

“Healthcare is a complex, rapidly evolving field, and providers need clear frameworks to demonstrate compliance, build credibility, and grow responsibly,” said Angela Salter, VP of Enterprise Certification Sales at LegitScript. “Our continued collaboration with Google helps ensure that certified providers in India and New Zealand can reach patients through trusted advertising platforms while maintaining transparency and good practices.”

 

 

LegitScript’s Healthcare Certification provides a trusted pathway for healthcare businesses to help demonstrate compliance and transparency with regulators, the public, and third-party partners. LegitScript Certification is recognized within the approval process for conducting card-not-present transactions with Visa and Mastercard, and it is a requirement for many online platforms. Google’s policy update now makes it possible for India-based pharmacies and New Zealand-based telemedicine providers to expand their reach by advertising on the world’s most popular online ad platform.

 

 

“For nearly 20 years, we’ve seen the demand for trusted healthcare certification grow as telehealth expands globally, building our deep expertise in navigating complex regulatory environments,” said Jaylene Kunze, Chief Operating & Financial Officer at LegitScript. “In the past year alone, LegitScript has seen a 103% increase in certified healthcare organizations. Our advanced technology, proprietary data, and human expertise combine to help platforms and providers from around the world navigate the latest healthcare regulations.”

 

 

To learn more about LegitScript’s Healthcare Certification program and begin the application process, download the application checklist for India here and New Zealand here and visit: https://www.legitscript.com/certification/healthcare-certification/

 

 

For more details on Google’s advertising policies and to stay up to date with changes, visit the Google Ad Policy Change Log homepage.

 

 

About LegitScript

 

 

LegitScript, the global leader in Enterprise Risk Management and Certification solutions, is trusted by the world’s largest search engines, e-commerce marketplaces, payment service providers, and social media platforms. By combining advanced, AI-driven technology with deep domain expertise and curated market intelligence, LegitScript empowers businesses to stay ahead of emerging threats and seize new growth opportunities with precision and speed. Our global team of regulatory experts and analysts is skilled at understanding global regulatory changes and assessing risk across products, websites, merchants, and platforms, providing clients with unmatched accuracy, actionable insights, and exceptional support.

 

 

 

 

 

SIAL Network Accelerates Global Expansion and Reinforces Its Leadership Across the International Food Industry

Business Wire India

SIAL Network continues to strengthen its position as a global leader dedicated to B2B agri-food trade and food innovation. For over 60 years, SIAL has been shaping the global food ecosystem by connecting industry leaders, driving innovation, and facilitating trade across continents.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260408129659/en/

 

 

 

Today, SIAL Network brings together more than 17,000 exhibitors and over 700,000 professionals worldwide across 12 major events spanning Africa, Asia, Europe and North America.

 

The launch of SIAL Vietnam in 2026 marks a new milestone in SIAL Network’s development. Vietnam represents one of the most dynamic and fast-growing food markets in Southeast Asia, driven by strong domestic demand, rapid urbanization and increasing international trade flows. This event will be co-located with Food Expo, a well-established exhibition with more than 10 years of presence.

 

 

This strategic move reinforces SIAL’s positioning in Southeast Asia, a key region responding to increasing global demand for diversification and new growth markets.

 

 

This expansion is further supported by the continued success of SIAL’s major events worldwide. In Asia, SIAL Shanghai stands as a key pillar of the network and ranks as the fourth largest food exhibition in the world.

 

 

In North America, SIAL Canada is expected to reach record-breaking levels, reinforcing its role as a strategic gateway to the region.

 

 

Meanwhile, SIAL Paris, the flagship event of the network, continues to set a global benchmark for the industry. This year’s edition is expected to be even larger, with over 8,000 exhibitors and 295,000 industry professionals, once again demonstrating SIAL’s unparalleled ability to bring together the entire global food value chain under one roof.

 

 

Across all its markets, SIAL Network provides companies with direct access to strategic buyers and concrete business opportunities. Acting as a true global business accelerator, it supports companies in identifying new growth markets, navigating evolving supply chains and responding to increasing demand for diversification.

 

 

About SIAL Network: SIAL Network is the world’s leading network of food and beverage exhibitions organizing SIAL Paris, SIAL Canada (Montreal and Toronto), SIAL in China (Shanghai and Guangzhou), SIAL Interfood (Jakarta), SIAL India (Mumbai), Food & Drinks Malaysia by SIAL (Kuala Lumpur), Gourmet Selection by SIAL, the Cheese and Dairy Products Show (Paris), and Djazagro (Algiers).

 

 

 

 

 

Wipro Limited to Announce Results for the Fourth Quarter Ended March 31, 2026, on April 16, 2026

Business Wire India

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) a leading AI-powered technology services and consulting company, will announce results for the fourth quarter ended March 31, 2026, on Thursday, April 16, 2026, after stock market trading hours in India. The results will be available in the Investors section of the company’s website at www.wipro.com/investors/

 

At 7:00 PM IST* (9:30 AM US Eastern time) following the results announcement, the senior management will discuss the company’s performance for the quarter and answer questions sent by 6:30 PM IST* (9:00 AM US Eastern time) to: abhishek.jain2@wipro.com

 

The audio from the conference call will be available online through a webcast and can be accessed at https://links.ccwebcast.com/?EventId=WIP160426

 

                                   Dial-in details for the conference call are as below

Time

7:00 PM – IST* (9:30 AM-ET#)

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Diamond Pass™ is a Premium Service that enables you to connect to your conference call without having to wait for an operator. If you have a Diamond Pass™ click the above link to associate your pin and receive the access details for this conference, if you do not have a Diamond Pass™ please register through the link and you will receive your Diamond Pass™ for this conference.

Primary Access Toll Number

+91 22 6280 1120

+91 22 7115 8021

US Toll-Free Number

Singapore Toll-Free Number

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Please dial any of the above numbers five to ten minutes ahead of schedule. The operator will provide instructions on asking questions before and during the call.

 

The replay of the call will be available two hours after the end of the call on the following numbers.

 

Call Playback Numbers:

 

 

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Passcode/Conference ID

Replay Dates

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+91 22 71945757

Access Code: 947765

16-Apr-26 to 23-Apr-26

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16-Apr-26 to 23-Apr-26

Shark and Ninja Officially Launch in India, Bringing Category-Leading Innovation to Indian Homes

Business Wire India

SharkNinja APAC today announced the launch of Shark and Ninja in India, bringing the two globally recognized brands to Indian consumers for the first time. Trusted by millions of consumers worldwide, Shark and Ninja are known for delivering 5-star rated products designed to solve real consumer problems through innovation, performance and ease of use.

The launch in India marks an important milestone for SharkNinja APAC as it expands the presence of the Shark and Ninja brands across the region.

Mrunmay Mehta, MD & Country Head – India, SharkNinja APAC, adds, “With our brands Shark and Ninja, our philosophy is simple: we solve for real-world problems that others miss. Bringing this mission to India is an exciting and important step. We recognize the unique dynamics of Indian homes, and our commitment is to deliver 5-star rated, performance-driven solutions that positively impact our customers’ lives every day, in every home.”

Across the U.S. market, Shark and Ninja hold leadership positions, including as America’s top selling Small Kitchen Appliance3 and America’s #1 Floorcare Brand2. This leadership is the direct result of a product development philosophy built on a relentless focus on solving consumer problems that others miss. That same commitment to continuous improvement and innovation is reflected in a portfolio of more than 5,500 patents and a business model that has successfully scaled across 38 distinct household sub-categories. That same consumer-first approach now comes to India through five key innovations launching in the market, with more to follow:

  • The Ninja BlastTM Portable Blender: Designed for fitness enthusiasts, busy professionals, and multitasking mums, the Ninja Blast™ makes healthy living effortless and convenient. Its BlastBlade™ Assembly powers through frozen fruit and ice, creating smooth protein shakes, fresh lassis, and fruit smoothies anytime, anywhere—whether at the gym, in the office, or on the go—reducing reliance on pre-packaged options.
  • Ninja Air Fryers: As the World’s #1 Air Fryer Brand1, Ninja launches two distinct solutions. For the resourceful homemaker seeking to maximize kitchen space, the Ninja DoubleStackTM Air Fryer’s vertical design provides double the cooking capacity in half the footprint. For ultimate mealtime flexibility, the Ninja DualZoneTM Air Fryer allows families to cook two different dishes, two ways, that finish at the same time.
  • The Ninja CombiTM 14-in-1 Multicooker: For the urban family seeking meal convenience, the Combi tackles the ‘what’s for dinner?’ dilemma. Using a revolutionary combination of superheated steam and rapid cyclonic air, it perfectly cooks mains, grains, and vegetables together on two levels. This means creating everything from a complete chicken biryani to fluffy, steamed idlis and crispy paneer tikka simultaneously, ensuring food is juicy on the inside with a delicious crisp finish.
  • The Shark FlexBreezeTM Fan: To address the unique challenges of Indian summers, the Shark FlexBreeze fan delivers personal cool comfort where traditional fans can’t. For the urban family enjoying their balcony during humid evenings, or the pet parent whose furry friend loves a sunny spot, its cordless portability is a game-changer. With up to 24 hours of battery life, IPX5 Water resistance and UV resistance, it provides a powerful yet incredibly quiet breeze that won’t disturb a work call or a sleeping baby, making it an essential companion both indoors and outdoors.
  • The Shark HydroVacTM: From America’s #1 Vacuum Brand*, the HydroVac is the ultimate all-in-one cleaning solution for Indian homes. It powerfully vacuums, mops, and cleans itself at the same time, eliminating both dry debris and wet messes in a single pass. Its odour-neutralizing technology and multi-surface capability make it perfect for keeping hard floors and area rugs spotless and fresh, especially for pet parents.

(Source: 3Circana LLC, Retail Tracking Service, US, Kitchen Appliances by Item, Dollar Sales, 52 WE Jan 3, 2026 (Model: FS301) |2Circana LLC, Retail Tracking Service, US, Total Floorcare, Vacuums incl Stick Vacuums, Upright Vacuums, Robotic Vacuums, & Canister Vacuums, Dollar Sales, 52 WE Jan 3, 2026 |1Euromonitor International Ltd, Consumer Appliances 2026 Edition, retail volume sales in units, as per Air Fryers category definition, data for 2025)

New Research Finds AI Is Now Foundational to Modern Marketing

Business Wire India

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced its participation in a new marketing research study conducted by Callan Consulting, a Silicon Valley executive marketing consulting firm, joining 18 B2B and B2C technology companies to examine how AI is reshaping modern marketing organizations, marking a clear shift from early experimentation to embedded, enterprise‑wide adoption.

 

According to the State of AI in Technology Marketing 2026 report, based on in‑depth interviews with CMOs and senior marketing leaders at the participating companies, the study finds that AI is becoming rapidly integrated across core marketing teams and workflows—from content development and research to campaign optimization and analytics. As adoption deepens, data quality, accessibility, and governance are emerging as critical priorities.

 

 

“AI doesn’t change what great marketing is supposed to do. It just removes the excuses for not doing it,” said Gabie Boko, Chief Marketing Officer at NetApp. “When your data is clean, accessible, and trusted, your team stops managing chaos and starts making decisions. That’s when you get to the work that actually moves the business.”

 

 

The report highlights several notable changes since Callan Consulting’s prior study dated November 2024, including the emergence of “Born in AI” companies that built marketing organizations around generative AI from day one, the rapid expansion of AI use cases across the marketing lifecycle, and the growing importance of new disciplines such as Answer Engine Optimization (AEO) as customers’ buying patterns shift toward AI‑driven interfaces.

 

 

While enthusiasm for AI adoption is high, marketing leaders also point to ongoing challenges. Many respondents cite difficulty measuring AI’s direct return on investment, with benefits more often seen anecdotally in speed, output, and cost avoidance rather than traditional performance metrics. The findings also reinforce the danger of overreliance on AI and the importance of maintaining human oversight, governance, and input as AI‑generated content becomes more prevalent.

 

 

“What’s changed most dramatically since our last study is that AI is no longer treated as a bolt‑on or side project,” said Ed Callan, Chief Executive Officer at Callan Consulting. “Marketing leaders now view AI as a baseline expectation, similar to analytics or marketing automation. At the same time, we’re starting to see signs of overreliance on the tools, with leaders recognizing that human judgment, creativity, and discipline are more important than ever.”

 

 

Looking ahead, marketing leaders expect deeper AI integration over the next 12 months, including increased use of agentic AI, consolidation of marketing technology stacks, and continued evolution in how brands engage both human buyers and AI‑driven decision systems.

 

 

“In an era of AI-driven content, marketers struggle to drive visibility and differentiation. Now with answer engines fast becoming the new way of search, it’s an opportunity to put content back in the strategic seat—intelligent content that is structured, accurate, trustworthy, and accessible to everyone,” said Jen Jones, CMO of Siteimprove and one of the contributors to the report. “Marketers will still need to be successful in traditional SEO, and AEO is the expanded discipline that moves beyond rankings and into answer engines.”

 

 

The 2026 State of AI in Technology Marketing report is available now from Callan Consulting, at www.callanconsulting.com/state-of-ai-report and accompanying infographic at www.callanconsulting.com/state-of-ai-infographic.

 

 

About Callan Consulting

 

 

Callan Consulting has been helping leading technology companies bring products to market since 2000. The firm brings decades of marketing experience and has completed thousands of strategic marketing engagements for clients ranging from established global brands including Docusign, SAP, IDC, Google, and Amazon to Born in AI startups. Callan offers a broad range of product marketing services, including research, strategy, content, and sales enablement.

 

 

Callan’s research services span both qualitative and quantitative methodologies and are used by clients to support thought leadership, inform product roadmaps, understand customer journeys and buyer behaviors, and develop personas and ideal customer profiles. With Callan Consulting’s AI Enablement Service, the firm works with its clients to ensure they are making the best use of AI in their marketing organizations. AI Enablement service offerings include quick-start assessment and plans; AI tool market scan and selection; pilot implementation and support; skills training; and change management centered around adoption, measurement, and optimization.

 

 

Learn more at www.callanconsulting.com or follow us on LinkedIn.

 

 

About NetApp

 

 

For more than three decades, NetApp has helped the world’s leading organizations navigate change – from the rise of enterprise storage to the intelligent era defined by data and AI. Today, NetApp is the Intelligent Data Infrastructure company, helping customers turn data into a catalyst for innovation, resilience, and growth.

 

 

At the heart of that infrastructure is the NetApp data platform – the unified, enterprise-grade, intelligent foundation that connects, protects, and activates data across every cloud, workload, and environment. Built on the proven power of NetApp ONTAP, our leading data management software and OS, and enhanced by automation through the AI Data Engine and AFX, it delivers observability, resilience, and intelligence at scale.

 

 

Disaggregated by design, the NetApp data platform separates storage, services, and control so enterprises can modernize faster, scale efficiently, and innovate without lock-in. As the only enterprise storage platform natively embedded in the world’s largest clouds, it gives organizations the freedom to run any workload anywhere with consistent performance, governance, and protection.

 

 

With NetApp, data is always ready – ready to defend against threats, ready to power AI, and ready to drive the next breakthrough. That’s why the world’s most forward-thinking enterprises trust NetApp to turn intelligence into advantage.

 

 

Learn more at www.netapp.com or follow us on X, LinkedIn, Facebook, and Instagram.

 

 

NETAPP, the NETAPP logo, and the marks listed at www.netapp.com/TM are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.

 

 

 

 

 

Telia to Deploy Seamless OS Following Acquisition of Telness Operator

Business Wire India

Today, Nordic Communications Group AB, parent company of Telness Tech, announced it will divest its mobile virtual network operator (MVNO) Telness to Telia in Sweden. As part of the transaction, Telness will sign a long-term agreement with Telness Tech for continued use of the Seamless OS technology platform, ensuring a smooth digital customer experience. At closing, Telia will become the first mobile network operator (MNO) to deploy Seamless OS.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260408876675/en/

 

 

Telness Tech executive leadership team on the announcement that Telia will be the first Mobile Network Operator (MNO) deploying Seamless OS. From the left, Sergio Budkin; CRO, Martina Klingvall; Founder and CEO, Sebastian Stecki; CMO, Pablo Noguerol; COO, Christina Berggren; VP Customer, Delivery & Product, Jonas Cedenwing; Founder and CTO.

Telness Tech executive leadership team on the announcement that Telia will be the first Mobile Network Operator (MNO) deploying Seamless OS. From the left, Sergio Budkin; CRO, Martina Klingvall; Founder and CEO, Sebastian Stecki; CMO, Pablo Noguerol; COO, Christina Berggren; VP Customer, Delivery & Product, Jonas Cedenwing; Founder and CTO.

 

“For Seamless OS to be brought into an MNO environment such as Telia’s is a defining moment for us. Our platform was initially developed and proven within Telness, enabling it to become one of Europe’s most digitally advanced operators. With Telia’s acquisition of Telness, the technology will continue to serve the end customers. Telness will retain its strong digital experience, with the added significant scaling and marketing capabilities that Telia brings,” says Martina Klingvall, Founder and CEO, Telness Tech and Nordic Communications Group.

 

Telness has until now operated as a mobile virtual networkoperator (MVNO) on Telia Sweden’s mobile network. Following completion of the deal, Telness will continue to operate under its own brand as part of Telia’s Swedish B2B-business. Next step in the process is for Telia to seek customary approval from the Swedish national authority, the Inspectorate of Strategic Products (ISP), to close the transaction.

 

 

“Telness has made an impressive journey and has become a popular choice among small business owners and entrepreneurs, especially startups. This is the result of a strong digital-first operating model, powered by Telness Tech’s technology platform Seamless OS, in combination with our national mobile networks. We are looking forward to helping accelerate Telness growth and strengthen our position in this exciting part of the Swedish B2B-market,” says Fredrik Stenberg, Head of B2B at Telia Sweden.

 

 

Brand transition

 

 

As part of the transaction, Telia has acquired the Telness brand. Pending closing of the deal Telness Tech will initiate a rebranding process to change company name and visual identity and continue to operate as an independent technology company.

 

 

About Telness Technologies AB (Telness Tech)

 

 

Telness Techs’ flagship product, Seamless OS, is a cloud-native platform that enables mobile operators and digital-first companies to launch and evolve mobile services through AI and automation. Originally developed within the Swedish operator Telness AB (Telness)—one of Europe’s highest-rated mobile operators—the platform now powers more than 24 operators globally, supporting telecom companies across the U.S., Europe, and beyond in automating operations and delivering modern, digital customer experiences.

 

 

 

 

 

NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America

Business Wire India

NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ’s GeoPurchase audience segments available within the Adsquare platform for privacy‑safe activation across Europe and North America. The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by industry‑leading CPG purchase insights, enabling more precise planning and targeting across cross‑screen and digital out‑of‑home (DOOH) campaigns.

 

NIQ’s GeoPurchase audiences are derived from anonymized, local purchase insights that reflect real‑world shopping behaviors across a wide variety of categories and retailers—not lookalike or proxy audiences. Within Adsquare’s platform, these audience segments are enriched by location‑intelligent tools that help advertisers plan and activate programmatic campaigns with precision and efficiency—reaching consumers in the right places and moments while preserving privacy.

 

 

Marketers can access hundreds of NIQ GeoPurchase segments across dozens of CPG categories in Adsquare’s OnePlatform, OOH Planner, and existing DSP integrations. Segments will be available in top European markets, Canada, and the United States.

 

 

“Our collaboration with Adsquare sets a new benchmark for performance‑driven marketing. By combining NIQ GeoPurchase audiences with Adsquare’s location intelligence, we’re enabling marketers to use real‑world performance signals to make sharper media decisions and drive measurably better outcomes across programmatic and out-of-home campaigns,” said Josh Pisano, GM, Global Media at NIQ.

 

 

“As we move further into The Outcomes Era, advertisers are—rightly—demanding to understand the offline impact of their online campaigns. Offering NIQ’s GeoPurchase audience segments within the Adsquare platform gives them access to high‑quality segments grounded in real‑world purchase behavior. Our media agency clients will be able to activate these segments across our extensive network of partners. Together, we’re enabling smarter, more effective advertising decisions for outcome‑driven marketers,” said Maria Botelho, VP Global Partnerships, Adsquare.

 

 

About Adsquare:

 

 

Adsquare is the location intelligence platform powering programmatic marketing with geo-spatial precision. Founded in 2012, Adsquare enables advertisers to plan, buy, optimise, and validate campaigns across any channel—using 100% consented, SDK-derived location data. Its unified, privacy-first solutions deliver real-world insights and outcomes at scale. Trusted by over 1,800 clients in 26 countries, Adsquare operates globally with headquarters in Berlin.

 

 

Learn more at www.adsquare.com.

 

 

About NIQ:

 

 

NIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

 

 

With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

 

 

For more information, please visit www.niq.com.

 

 

© 2026 Nielsen Consumer LLC. All Rights Reserved.

 

 

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Vonage Recognized as CPaaS Leader for the Fifth Time in Frost & Sullivan Report

Business Wire India

 

Vonage, part of Ericsson (NASDAQ: ERIC), announced today that it has earned dual recognition from Frost & Sullivan for its leadership and innovation in Communications Platform as a Service (CPaaS). The company has been recognized as Leader in the most recent Frost & Sullivan CPaaS Radar™ and awarded the prestigious APAC CPaaS Company of the Year Recognition.

 

As a five-time leader in the annual Frost & Sullivan CPaaS Radar, Vonage is recognized for its deep innovation in AI-powered tools, branded calling, and network powered solutions for fraud prevention and detection. Additionally, having earned the CPaaS Company of the Year from Frost & Sullivan for six consecutive years, this award celebrates Vonage’s ability to address new challenges and opportunities, strengthen market leadership, and meet evolving customer needs.

 

 

Advancing Security and Customization

 

 

Vonage Network APIs, such as location services, silent authentication, SIM swap detection, and quality on demand, offer new ways for enterprises to transform their technology stack and develop next-generation digital strategies. By leveraging these network-powered solutions, enterprises can deliver leapfrog innovation and unlock new levels of operational efficiency through previously untapped network capabilities and intelligence. Developer tools like Bring Your Own AI (BYOAI) connectors and sandbox environments help streamline developer onboarding and speed up time-to-value for new enterprise use cases.

 

 

“Vonage’s placement as a Leader on the Frost Radar™ and its recognition as the APAC CPaaS Company of the Year reflect its strengths in delivering technology solutions that serve developers and enterprises across a global client base,” said Krishna Baidya, Senior Industry Director, Frost & Sullivan. “With its deep innovation leadership, robust global execution, and the strategic advantage of being part of Ericsson, Vonage continues to shape the market through programmable mobile network APIs and AI-native intelligence.”

 

 

The report also highlights Vonage Video APIs that include AI-enhanced features such as live captions, transcription, translation, and content moderation, enabling secure, tailored solutions for industries including telehealth, education, and retail.

 

 

“These recognitions from Frost & Sullivan are a testament to our commitment to deliver scalable, AI-enhanced solutions that meet the evolving needs of enterprises,” said Christophe Van de Weyer, President and Head of Business Unit API, Vonage. “By exposing advanced network capabilities intelligence through network powered solutions – such as location services, silent authentication, and SIM swap detection – our APIs empower developers and enterprises. Our network powered solutions enable greater automation, strengthen security, and drive customer engagement, delivering measurable business outcomes and unlocking new value.”

 

 

Click here to learn more.

 

 

About Vonage

 

 

Vonage, a part of Ericsson, creates technology that empowers enterprises and equips developers to lead in the next era of digital transformation. Its AI-powered platforms and tools enable new value creation and innovative customer experiences across mobile networks and the cloud.

 

 

The company’s technology portfolio includes Network APIs, CPaaS, CCaaS, and UCaaS solutions. Trusted by enterprises across industries and embraced by developers around the world, Vonage is committed to reimagining every digital interaction.

 

 

Vonage is a wholly-owned subsidiary of Ericsson (NASDAQ: ERIC) and operates within Ericsson Group Business Area Global Communications Platform (BGCP). For more information visit www.vonage.com and follow @Vonage.

 

 

Copyright © 2026 Vonage. All rights reserved. VONAGE®, the V logo, and other Vonage marks are registered trademarks of Vonage or its affiliates in the United States and other countries.