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Key Takeaways:

• New offerings target modernization of large enterprises running mission-critical, high-transaction-volume legacy environments. As a Microsoft Azure specialized partner with five advanced specializations, including Infra & Database Migration, Grid Dynamics’ clients will receive free deployment support through the Azure Accelerate program.
• Built on the GAIN (Grid Dynamics AI-Native) Platform for SDLC, which has delivered 30%+ productivity gains in our benchmarks.
• Grid Dynamics extends its AI delivery model to Azure, drawing on extensive expertise in application migration for Fortune 1000 companies.
• In the first quarter of 2026, AI represented 29% of the company’s revenue. This was up from 25% in 2025 and was driven by deployments across industry verticals, including Technology, Financial Services, CPG, and Manufacturing.

Grid Dynamics Holdings, Inc. (Nasdaq: GDYN) (“Grid Dynamics”), a premier AI transformation partner for the Fortune 1000, today announced an AI-native modernization service offering on Microsoft Azure, powered by its GAIN Platform for SDLC. The offering targets large enterprise clients running mission-critical, high-transaction-volume legacy environments. By tackling their biggest roadblocks—technical debt and legacy licensing costs—it addresses a market segment known for larger contracts and stronger margins.

Microsoft reported that Azure revenue surpassed $75 billion in 2025, up 34% year-over-year, reflecting strong and accelerating enterprise migration demand. Grid Dynamics, a Microsoft Azure specialized partner with five advanced specializations, including Infra and Database Migration, is built to capture this opportunity. Through the Azure Accelerate program, Grid Dynamics clients benefit from free Microsoft deployment assistance, Azure credits, partner funding, and funded migration assessments, removing the financial and technical barriers that typically slow large-scale modernization efforts.

At the core of the offering is the GAIN Platform for SDLC: Grid Dynamics’ proprietary combination of expert human talent, AI-enabled processes and tooling, built for the scale and complexity of Fortune 1000 enterprises. This platform has been internally benchmarked to accelerate project delivery by over 30% and enables outcome-based pricing aligned directly to performance. Applied to Azure legacy modernization, it compresses migration timelines and ties Grid Dynamics pricing to outcomes, which can lead to higher delivery margins.

Grid Dynamics extends its AI delivery model to Azure, drawing on extensive expertise in application migration for Fortune 1000 companies. The GAIN Platform for SDLC includes GenAI-powered data migration automation that converts legacy SQL, pipeline orchestration, and data schemas from platforms including Teradata, Informatica, and Oracle directly to Azure-native equivalents. This reduces the manual effort that typically drives multi-year timelines and cost overruns on enterprise modernization programs.

“The introduction of our GAIN Platform for SDLC on Microsoft Azure is a pivotal moment for enterprises looking to shed technical debt and achieve cloud-native agility. By leveraging our proven AI modernization frameworks with Azure’s infrastructure, we are enabling mission-critical systems to not just migrate, but to fundamentally transform and modernize, unlocking massive innovation potential while driving down legacy costs,” said Rahul Bindlish, SVP Global Partnerships and Marketing at Grid Dynamics.

Learn more about the partnership and how Grid Dynamics enables innovative digital solutions on Microsoft Azure.

About Grid Dynamics

Grid Dynamics (Nasdaq: GDYN) is a premier AI transformation partner for the Fortune 1000. We combine deep AI expertise with proven enterprise-scale delivery to help clients identify where to invest in AI, build systems that work at scale, and capture real business value from AI deployments. A key differentiator for Grid Dynamics is our nearly two decades of technology leadership and pioneering enterprise AI expertise. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices across the Americas, Europe, and India.

To learn more about Grid Dynamics, please visit https://www.griddynamics.com. Follow us on LinkedIn.

Forward-Looking Statements

This communication contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are not historical facts, and involve risks and uncertainties that could cause actual results of Grid Dynamics to differ materially from those expected and projected. These forward-looking statements can be identified by the use of forward-looking terminology, including the words “believes,” “estimates,” “anticipates,” “expects,” “intends,” “plans,” “may,” “will,” “potential,” “projects,” “predicts,” “continue,” or “should,” or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include, without limitation, quotations and statements regarding the expected benefits of our capabilities and our company’s future growth including with customers and partners.

These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside Grid Dynamics’ control and are difficult to predict. Factors that may cause such differences include, but are not limited to our ability to achieve its expected benefits, as well as any factors limiting our capabilities, the benefits of our services and products, and our company’s growth strategy.

Grid Dynamics cautions that the foregoing list of factors is not exclusive. Grid Dynamics cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Grid Dynamics does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based. Further information about factors that could materially affect Grid Dynamics, including its results of operations and financial condition, is set forth under the “Risk Factors” section of Grid Dynamics’ annual report on Form 10-K filed March 5, 2026, and in other periodic filings Grid Dynamics makes with the SEC.

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In a landmark move set to reshape solar inverter distribution across the Country, FIMER India Private Limited and Redington Solar – subsidiary of Redington Limited, have signed a formal Pan-India Distributorship Agreement for FIMER’s string inverter portfolio. The agreement positions Redington Solar as the new distribution partner for FIMER string inverters, leveraging Redington’s nationwide reach to bring FIMER’s cutting-edge technology closer to C&I customers, solar developers, EPCs, and rooftop installers all over the country.

Through this partnership, Redington and FIMER will drive the adoption of residential 3KW and 5KW inverter solutions under the PM Surya Ghar initiative, as well as the other commercial range of inverters from FIMER. The collaboration strengthens market reach while enabling EPC and installer partners with a single-point distribution support for product availability, competitive pricing, credit assistance, and seamless logistics.

The agreement was formally signed at RenewX Chennai on 27 April 2026, bringing together senior leadership from both organisations. The signing was concluded in the presence of Muthukumaran S, Senior Sales Manager, and Upasana Boruah, Senior Manager – Marketing & Corporate Communications, from FIMER, along with Nimit Parmar, Global Vendor Alliance Manager, ESG Division, and Dinesh Babu V, Head of Business, Redington Solar from Redington.

Upasana Boruah, Senior Manager – Marketing & Corporate Communications, FIMER, said: “Our partnership with Redington Solar is a decisive step in ensuring that FIMER string inverters are accessible to every solar developer, EPC, and installer across the country. We are proud to combine our product excellence with Redington’s extraordinary market reach to serve India’s energy transition at scale.”

“Redington Solar has always been committed to unlocking impact while keeping sustainability at the core of its vision. This partnership marks a significant step toward making clean solar energy technologies more accessible and accelerating solar adoption across the country. Aligned with India’s renewable energy ambitions, our collaboration with FIMER will strengthen the adoption of its innovative string inverters, driving greater residential and commercial rooftop solar installations. Backed by Redington’s strong market presence and robust distribution network, we are well positioned to scale solar solutions nationwide,” – said Dinesh Babu V, Head of Business, Redington Solar.

“At Redington Solar, sustainability is not just a business priority, but a long-term commitment toward enabling a cleaner energy future. Our partnership with FIMER reflects a shared vision of accelerating India’s transition to renewable energy by making advanced solar technologies more accessible across markets. By combining FIMER’s innovative inverter solutions with Redington’s extensive distribution ecosystem, we aim to support scalable, efficient, and sustainable solar adoption aligned with India’s growing clean energy ambitions,”- said Nimit Parmar, Global Vendor Alliance Manager, ESG Division, Redington.

This partnership reinforces FIMER’s strategic intent to deepen its footprint in India’s rapidly growing solar sector through robust channel development and localized market support. With Redington Solar’s pan-India infrastructure spanning thousands of channel partners, resellers, and service touchpoints, FIMER’s string inverters will be supported end-to-end, from pre-sales advisory to commissioning assistance and after-sales service. The agreement also reinforces FIMER’s commitment to Make-in-India aligned supply chains and the broader national goal of indigenous clean energy capacity building.

Dubai Chamber of Commerce, one of the three chambers operating under Dubai Chambers, has announced that 3,995 new Indian companies joined the chamber during Q1 2026, underlining the deepening economic and business ties between India and Dubai amid a complex global business environment.

The total number of Indian companies registered as active members of Dubai Chamber of Commerce reached 84,088 by the end of March 2026, reinforcing India’s position as the largest foreign business community in Dubai. The continued growth reflects the increasing confidence of Indian businesses in Dubai as a trusted hub for business continuity, international expansion, and long-term growth.

H.E. Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, commented: “In an increasingly complex global economy, companies are placing greater value on markets that provide clarity, reliability, and the ability to keep enterprise moving. The continued growth of Indian businesses underlines the trust they place in Dubai as a platform for long-term success. The emirate provides the infrastructure, agility, and connectivity companies need to grow with confidence, even as global conditions continue to evolve.”

“The Dubai-India partnership is built on a history of strong cultural ties and shared ambition. Looking ahead, Dubai Chambers will continue working to strengthen this relationship, support Indian companies and investors, and ensure they remain fully equipped to expand through Dubai. For Indian businesses, Dubai’s value is not only that it opens doors to opportunity. It keeps those doors open when it matters most.”

Dr. Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, stated: “For 39 years, the UAE has been the launchpad for our global ambitions. What I have come to deeply appreciate is the visionary leadership. Through every crisis and shift in the global landscape, the UAE government has stood shoulder to shoulder with the business community, offering continuity, security, clarity, and unwavering support. It is this partnership that has shaped my confidence and fuelled my hunger to grow. What we continue to witness on the ground is a nation moving forward with confidence, stability, and uninterrupted momentum. Families continue to live, thrive, and feel safe here, and the spirit of commerce remains undiminished. Peak occasions like Akshaya Tritiya saw jewellery businesses flourish – a testament to Dubai’s ability to absorb uncertainty and convert it into opportunity.

The foundation of this dynamic nation is stability, security, world-class infrastructure, forward-looking regulation, and leadership that consistently anticipates the future. Our faith in this country and in the road ahead remains as firm and unwavering as ever.”

Siddharth Balachandran, Chairman of Indian Business and Professional Council, said: “Dubai is a rare ‘constant’ in this ever changing, and often chaotic, world. This is the first cog in the symbolic economic wheel that macro-economic fundamental value investors like me look for. I have conviction in the forward-looking policies of Dubai, and the UAE, that is based on a bottom-up approach where the Government has its ear to the ground constantly. The process of ongoing dialogue is one of the major facets of the Dubai economic model that has resulted in a strengthening of my investment valuation by almost 15%. Dubai believes in holistic sustained success, and I believe in Dubai!”

Nilesh Ved, Chairman of AppCorp Holding and Owner of Apparel Group, commented: “For Indian businesses operating globally, stability and agility matter as much as opportunity and Dubai continues to lead on both fronts. The UAE leadership’s forward-looking vision, strong banking ecosystem, business-friendly policies, and continued support for the private sector have created a highly trusted environment for growth and expansion.”

Ved added: “Dubai today is far more than a regional hub; it is one of the world’s leading global cities, attracting investment, innovation, startups, and talent from across the world. The continued normal functioning of businesses, malls, and Emirates Airlines global operations during this period further demonstrates the resilience, efficiency, and confidence that define Dubai’s operating environment. For Indian companies, it offers the connectivity, stability, and momentum needed to scale regionally and globally.”

Dubai’s business environment is supported by clear regulation, advanced infrastructure, transparent communication, and strong logistics capabilities that help businesses stay focused on growth. The AED 1 billion package of economic incentives announced by the Government of Dubai in March further helped ease financial pressures and enhance liquidity.

In parallel, Dubai’s logistics ecosystem has also supported the continued movement of goods through strong air cargo capabilities, alternative routes via Khorfakkan and Fujairah, and a temporary green corridor between Dubai and Oman. Additionally, Dubai International Chamber continues to support Indian companies through its offices in Mumbai and Bengaluru, helping them establish and grow in Dubai.

Blenders Pride Packaged Drinking Water unveils ‘Blenders Pride Reserved Experiences’, a new cultural platform designed to reimagine how flavour is experienced – across the senses.

At a time when consumers are gravitating towards more meaningful and elevated experiences – ones that reflect their own evolving tastes and choices, ‘Blenders Pride Reserved Experiences’ responds to this shift by transforming flavour into something more expressive.

Rooted in the idea of ‘Reserved in Every Sense’, the platform presents flavour as a multi-dimensional journey – one that can be seen, heard, felt and experienced, not just tasted.

Curated with Chef Kunal Kapur, the experience brought this vision to life through an intimate, exclusive showcase. At the heart of the evening was a live gastro-performance, where flavour was orchestrated alongside music in real time, blending texture, aroma, and rhythm into a seamless sensory expression.

What set the experience apart was its interpretation of flavour beyond the palate — through a series of immersive spaces, each interpreting flavour through a distinct lens, from dynamic visual environments and aroma-led installations to tactile explorations and a curated tasting experience.

Envisioned as an evolving cultural platform, Blenders Pride Reserved Experiences will ow unfold in Jaipur and Kolkata, alongside 10+ activations in key markets — designed to build a deeper engagement and introduce consumers to a more immersive way of experiencing flavour.

Speaking on the experience, Chef Kunal Kapur said, “Flavour, in its truest form, is layered and evolving. With Reserved Experiences, we’ve interpreted flavour beyond the plate — bringing it to life through different forms, so people can engage with it in a far more immersive and unexpected way.”

Debasree Dasgupta, CMO, Pernod Ricard India, added, “Consumers today are seeking more intentional and elevated experiences, ones that go beyond functional and feel truly distinctive. With Blenders Pride Reserved Experiences, we are building a cultural platform that responds to this shift, translating the depth and complexity of flavour into immersive, multi-sensory expressions. It’s a natural extension of how our audiences want to engage today, where discovery is richer, engaging, and reserved in every sense.”

With Blenders Pride Reserved Experiences, the brand continues to build a distinctive cultural narrative, one that elevates flavour into a refined, multi-sensory exploration designed for a new generation of discerning consumers.

Mindteck (India) Limited (BSE: 517344 and NSE: MINDTECK), the global engineering and technology solutions company with niche knowledge and expertise in the storage, medical device, semiconductor and analytical instrument industries, reported its audited financial results for the quarter and year ended March 31, 2026.

The company’s consolidated revenue for the quarter stood at Rs. 103.91 crore as against Rs. 100.46 crore for the previous quarter ended December 31, 2025, and Rs. 104.02 crore for the corresponding quarter ended March 31, 2025. Consolidated net profit for the quarter stood at Rs. 10.16 crore as against a profit of Rs. 5.05 crore for the previous quarter ended December 31, 2025, and Rs. 6.80 crore for the corresponding quarter ended March 31, 2025.

The Company’s consolidated revenue for the year ended March 31, 2026, stood at Rs. 407.30 crore, compared to Rs. 424.42 crore for the previous year ended March 31, 2025, representing a year-over-year (YoY) degrowth of 4.0%. The company reported a consolidated net profit of Rs. 31.52 crore for the year ended March 31, 2026, compared to a consolidated net profit of Rs. 28.68 crore for the previous year ended March 31, 2025, marking an increase of 9.9%.

The company’s standalone revenue for the quarter stood at Rs. 36.92 crore as against Rs. 38.43 crore for the previous quarter ended December 31, 2025, and Rs. 38.61 crore for the corresponding quarter ended March 31, 2025. Standalone net profit for the quarter stood at Rs. 5.19 crore as against a profit of Rs. 2.17 crore for the previous quarter ended December 31, 2025, and Rs. 7.26 crore for the corresponding quarter ended March 31, 2025.

The Company’s standalone Revenue for the year ended March 31, 2026, was Rs. 149.65 crore, as against Rs. 155.09 crore for the previous year ended March 31, 2025, representing a year-over-year (YoY) degrowth of 3.5%. Standalone Net profit for the year ended March 31, 2026, stood at Rs. 17.40 crore (Includes exceptional items of Rs. 5.30 crore-impact of new labour code) as compared to a profit of Rs. 18.82 crore for the previous year ended March 31, 2025, marking a decrease of 7.6%.

The Chairman of the Board, Mr. Javed Gaya, commented: “While the past year reflected a weaker revenue performance, we remained firmly focused on operational discipline, cost efficiency and product innovation. Our proactive measures enabled us to protect profitability and reinforce margins, underscoring the organization’s resilience and adaptability in a turbulent environment. We continue to stay focused on creating long-term value while navigating near-term challenges.”

Adding to this, Karim Dhanani, the CEO, said, “The decline in revenue is primarily attributed to the divestiture of low-margin business. Despite this, we delivered a 9.9% increase in consolidated net profit to Rs. 31.52 crore, demonstrating that our focus on higher-quality revenue and disciplined cost management is yielding tangible results. The momentum carried into Q4, where consolidated net profit reached Rs. 10.16 crore — our strongest quarter of the year. We remain confident that the strategic actions taken this year have built a stronger, more profitable foundation for sustained growth going forward.”

InterSystems, a creative data technology provider powering more than one billion health records globally, today announced that its electronic health record (EHR) solutions have been certified as Class IIa Medical Devices under Regulation (MDR) certification under Regulation (EU) 2017/745. This approval marks the first fully unified AI-native EHR to achieve MDR Class IIa certification in the European Union.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260519124986/en/

This certification demonstrates that InterSystems AI-native EHR meets stringent EU safety and quality standards. This key milestone has significant implications for how healthcare organizations can responsibly scale AI while building confidence among healthcare providers and regulators.

InterSystems has secured MDR certification for InterSystems IntelliCare™, a next-generation EHR architected with native artificial intelligence capabilities, and InterSystems TrakCare®, a unified healthcare information system used by leading healthcare systems globally. Built on TrakCare’s proven interoperability foundation, InterSystems IntelliCare differentiates itself by delivering AI capabilities that are fundamentally designed into the platform’s data layer, rather than bolted on as third-party applications.

“Healthcare organizations are rightfully demanding that AI be more than just an experimental add-on,” said Don Woodlock, President, InterSystems. “By securing the EU’s first MDR certification for an AI-native EHR, we are establishing a standard that AI should be at the core of all healthcare applications.”

By moving beyond fragmented AI add-ons, InterSystems IntelliCare provides organizations with simplified oversight for their own governance, and clinicians with tools designed to reduce workload and burnout. The platform delivers instant patient summaries, AI‑driven clinical documentation, full chat experiences and intelligent workflows that maintain a critical “human-in-the-loop” safeguard. Features such as ambient clinical orchestration automatically capture, structure and save clinical data in real-time and suggest clinical documentation and orders for clinician approval. InterSystems IntelliCare also seamlessly connects with existing health IT infrastructures, leveraging InterSystems deep history in integration and data management capabilities.

About InterSystems
InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries. Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978, InterSystems is committed to excellence through its award-winning, 24×7 support for customers and partners around the world. Privately held and headquartered in Boston, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.

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• Ensure® Strength Pro has vital nutrients to support seven important areas of health[i]
• With 31 nutrients including 30 grams of high‑quality protein, it helps address common nutritional inadequacies for everyday well-being[ii]

Abbott, the global healthcare company, today announced the launch of Ensure® Strength Pro, a scientifically designed blend of nutrients to support strength and overall well‑being by helping nourish seven key aspects of the body – muscles, bones, heart, blood cells, immune system, metabolism and nervous system.

For ageing adults, the body naturally undergoes changes that can influence strength, stamina, metabolism, and immunity.[iii] Our bodies rely on many things working together to help us stay active, energetic and independent.[iv] Research shows that between the ages of 40 and 80 years, gradual changes in bone density, metabolism and immune function are seen alongside up to 33 percent loss of muscle mass in adults.[v]^,[vi]  India continues to face widespread nutritional gaps, with diets across states at times lacking 11 of 25 essential nutrients predominantly arising due to lack of dietary diversity.[vii]^,[viii] Understanding how the body evolves with age and the nutrient gaps, Ensure® Strength Pro provides nutrients that nourish seven[i] key areas of health, helping people feel stronger.

“Feeling strong as we age isn’t driven by a single element, it’s the result of several functions in the body supporting one another,” says Anirban Basu, general manager for Abbott’s nutrition business in India. “Our scientifically formulated Ensure® Strength Pro, helps adults meet their evolving nutritional needs[ix], especially in the context of common nutrient inadequacies, so they can stay active, engaged, and confident as they age.”

Scientifically designed, Ensure® Strength Pro delivers 31 nutrients including 30 grams of high‑quality protein[ii]^. to help meet the evolving nutritional needs of adults. It has vital nutrients to support bones, heart, blood cells, immune system, metabolic system and nervous system.

Dr. Priti Thakor, medical and scientific director for Abbott’s nutrition business in India, explains: “As we age, nutrition plays a much bigger role than many people realize. What the body needs changes over time, and a balanced approach to nutrition can help support overall strength and resilience, beyond just muscle health.”

Along with high quality and quantity of proteins, the formulation is enriched with calcium, vitamin D, vitamin K, phosphorus, and zinc to help maintain normal bones; has lower^ fat and sugar combined with high protein, L-carnitine & micronutrients like vitamin B complex, vitamin D, iron aid nutrient utilization and energy metabolism; iodine and selenium that support normal thyroid function; and 10 nutrients that help maintain the normal immune system, including vitamins A, C, D, B6 & B12 with zinc, iron, folate, copper, and selenium.

The launch is anchored in Abbott’s “Power of 7” campaign, which underscores that everyday strength is sustained by the collective nourishment of seven key areas of health. Through science‑led communication, expert engagement, and consumer education, Abbott aims to encourage proactive nutrition choices that support stronger bodies, greater resilience, and better quality of life.

Axelspace Corporation, a leading developer and operator of microsatellites dedicated to realizing its vision of “Space within Your Reach,” announced today that GRUS-3, a set of seven next-generation Earth observation microsatellites, is scheduled to be launched no earlier than July 2026.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260519449959/en/

Seven flight model of GRUS-3 next-generation Earth observation microsatellites ©Axelspace

The seven GRUS-3 microsatellites will launch aboard the Transporter-17 rideshare mission via Exolaunch, a global leader in launch mission management, satellite integration, and deployment services, from Vandenberg Space Force Base in California, USA.

We currently operate five optical Earth observation microsatellites, GRUS-1, under our Earth observation data service, AxelGlobe. With the launch of its successor, GRUS-3, it will expand its satellite constellation to more than 10 satellites.

Enabling Wide-Area, High-Frequency Observation

GRUS-3 will capture images of the Earth’s surface at the same location once per day for locations north of 25 degrees latitude from an orbit at an altitude of 585 km. It features a spatial resolution (GSD) of 2.2 meters, with each satellite having an effective swath of 28.3 km and a maximum capture length of 1,356km. A combined daily capture capacity is 2.3 million km² across seven satellites.

By enabling wide-area, high-frequency observation, GRUS-3 allows for more rapid and continuous monitoring of changes on the Earth’s surface.

Expanding the Applications of Earth Observation Data

GRUS-3 is newly equipped with the “coastal blue” spectral band, which is effective for capturing information beneath the water surface. In addition to acquiring true color imagery and data for analyzing vegetation health, as with GRUS-1, GRUS-3 can also observe shallow coastal features such as seabed topography and seagrass beds.

By combining the enhanced observation frequency and performance of GRUS-3 with our satellite attitude control technology—enabling tasking (on-demand imaging of designated areas)—we will meet growing demand across a wide range of fields, environment and security, in addition to precision agriculture, forest monitoring, and map creation.

For the Full Article: https://www.axelspace.com/news/grus-3_launch/
Press Release on GRUS-3 Telescopes: https://www.axelspace.com/news/grus-3_nikon_telescopes/

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Infidigit has secured two awards at the ET Brand Disruption Awards 2026 for Most Disruptive Retail Innovation for Max Fashion and Most Disruptive E-commerce Brand for Superbalist, highlighting its ability to generate scalable organic growth across varied markets.

Most Disruptive Retail Innovation – Max Fashion India

The campaign overhauled Max Fashion’s search foundation with technical SEO precision, E-E-A-T focused content optimisation and AI-ready content playbooks, delivering significant uplift across non-brand visibility and non-brand search ranking.

Mohinder Singh, GM- Digital Marketing & Platform, Max Fashion, Landmark Group, said: “By partnering with Infidigit for our SEO journey, we were able to strengthen our organic search presence and improve how customers discover or engage with the brand online. Their focused SEO approach and technical expertise has been commendable.”

Most Disruptive E-commerce Brand – Superbalist

Competing against established players in South Africa’s fashion e-commerce space, the 8-month campaign was engineered for Superbalist to win across both traditional search and AI platforms like ChatGPT, Gemini, and Perplexity, driving strong growth in organic clicks, impressions, and LLM-sourced sessions.

Sean Pelser, Growth Manager at Superbalist commented: “We’ve worked with Infidigit for several years and have consistently been impressed by their expertise, professionalism, and results-driven approach. Their team has played a key role in improving our organic visibility and helping us achieve sustained growth. It’s been a pleasure partnering with them.”

Commenting on the double win, Kaushal Thakkar, Founder & CEO, Infidigit, said: “Both wins reflect what search excellence should look like today, with strategies engineered for the full search ecosystem, not just traditional rankings. Our focus remains on building frameworks that deliver disruptive, sustainable growth.”

The double recognition at the ET Brand Disruption Awards 2026 highlights Infidigit’s ability to tailor its search strategy for different business environments, making search a scalable growth engine for brands globally.

Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s, according to new research by Omdia.

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Global CTV advertising revenue by company, 2015-2030

Google, Amazon and Netflix Dominate the Evolving TV Landscape

The global fight to “own the living room” is entering a new phase as Google, Amazon and Netflix are projected to capture 50% of the global connected TV advertising market by 2030. The findings highlight how the center of power in television is rapidly shifting away from traditional broadcasting toward streaming platforms, TV operating systems and advertising ecosystems. By the end of the decade:

• Google is forecast to command 26% of global CTV advertising revenue
• Amazon is expected to account for 13%
• Netflix is projected to represent 9%

Combined, Google, Amazon, and Netflix will account for half of the entire global CTV advertising market by 2030.

CTV Advertising Growth Accelerates as Platforms Compete for Connected Households

The shift comes as media companies, streamers, retailers and technology giants race to secure premium positioning in connected households. Amazon is leveraging Prime Video and retail media integration to expand its TV advertising footprint, while Netflix continues to scale its advertising business globally through its ad-supported tier. Google remains dominant through YouTube’s massive connected TV reach and broader advertising infrastructure.

Omdia expects several trends to accelerate the transformation of television advertising over the next five years:

• Expansion of ad-supported streaming services
• Convergence of retail media and television advertising
• Growth in programmatic and targeted TV advertising
• Increasing importance of TV operating systems and smart TV ecosystems
• Greater competition for consumer attention and platform ownership

Omdia also revealed that the European TV operating system landscape is shifting rapidly. According to the research firm, VIDAA is becoming Europe’s third-largest TV operating system this year after Android TV and Tizen, overtaking several established competitors as manufacturers seek greater ownership of the smart TV experience.

TV Operating Systems Evolve into Strategic Commerce Gateways

“The battle for the living room is no longer only about streaming content,” said Maria Rua Aguete, Head of Media & Entertainment at Omdia. “It is increasingly about controlling the platform, the advertising layer, the operating system, the data and ultimately the consumer relationship.”

Rua Aguete noted that television is becoming one of the most strategic gateways for digital advertising, retail media and commerce integration, with tech companies increasingly competing to control the TV interface itself.

“CTV companies are at risk of losing incredibly valued ground to these tech giants and many cannot afford to do so as the hardware business becomes increasingly unprofitable,” added David Tett, Principal Analyst at Omdia. “Strategies are needed to fight for their own advertising revenues in the new-look landscape and avoid ceding too much ground to players such as Google and Amazon.”

The findings reinforce how television, commerce and digital advertising are converging into a single ecosystem and why the connected TV environment is becoming one of the most strategically valuable positions in media.

ABOUT OMDIA

Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, makes our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.

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