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Philip Morris International (NYSE: PM) today announced a collaboration between IQOS – the number 1 tobacco heating system¹, and Devialet – the French acoustic engineering company, launching “Soundsorial Design” at Milan Design Week 2026.

The immersive exhibition is an ethereal landscape of water and light, where sound, movement, and voice become visible across an ever‑changing immersive canvas. A space to push experiential boundaries, where visitors are invited to explore their own frequency as sound transforms into sight.The collaboration celebrates self-expression while connecting a community of over 35 million IQOS users who moved away from cigarettes.

Devialet’s mission to give sound its rightful place in our lives, achieved through acoustic breakthroughs, meets IQOS’s bold spirit of being forever curious – the force that pushes the brand to continuously innovate and explore new technologies for a better future. Two precision cultures, one pursuit of excellence.

“In both houses, design is deeply functional and innovation is the foundation. Patents, products and peer standards are the evidence. United by a relentless commitment to push innovation boundaries, Devialet and IQOS’ collaboration challenges the status quo while redefining the experiences of tomorrow,” said Oggie Kapetanovic, President Heat Not Burn, Philip Morris International.

Brought to life through innovative technology, the ‘Soundsorial Design’ exhibition becomes a space to push experiential boundaries – where Devialet’s sound is alive: seen through the movement of its iconic woofers and felt physically through its powerful infrabass – inviting us to explore until we find our own frequency and witness the moment when immersive sound transforms into sight.

“Driven by a shared ambition to disrupt industry conventions, IQOS and Devialet have designed a truly ‘soundsorial’ experience for this exhibition. By bringing Devialet’s savoir-faire to the space, we have ensured that sound is no longer just a backdrop—it becomes a physical presence that completes the journey, embodied by the iconic design and performance of the Devialet Phantom Ultimate speaker”, emphasized Jacques Demont, Devialet’s Chief Executive Officer.

Also unveiled as part of the collaboration is the ‘Soundsorial’ Limited-Edition Capsule Drop. The unique piece by IQOS and Devialet is a creation born from the collaboration between the two brands, crafted for those who seek an exceptional union. The exclusive set pairs the IQOS ILUMA i PRIME with Devialet’s Gemini II earbuds, featuring sound-wave-inspired patterns.

“The sound waves carry a signature rhythm – a pattern as unique as a fingerprint. Yet waves also belong to the collective, they are energy moving through space, the invisible currents that bind us to one another. This duality mirrors the spirit of the IQOS and Devialet collaboration. Devialet’s sound waves turn emotion into shared experience; IQOS empowers self‑expression while connecting a community of over 35 million users²”, concluded Oggie Kapetanovic.

‘IQOS X Devialet: Soundsorial Design’ will be staged at Opificio 31, inside Tortona Rocks, from April 20 to 27 2026, from 10:00 to 21:00 CEST each day.

IMPORTANT INFORMATION: IQOS is not risk-free and provides nicotine, which is addictive.

For adult smokers looking for more information on smoke-free alternatives to continued smoking, please visit https://www.iqos.com.

Philip Morris International: A Global Smoke-Free Champion

Philip Morris International is a leading international consumer goods company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company’s current product portfolio primarily consists of cigarettes and smokefree products, including heat-not-burn, nicotine pouch and e-vapor products. Our smoke-free products are available for sale in over 105 markets, and as of December 31, 2025 PMI estimates they were used by over 43 million legal-age consumers around the world, many of whom have moved away from cigarettes or significantly reduced their consumption. The smoke-free business accounted for 41.5% of PMI’s full year 2025 total net revenues. Since 2008, PMI has invested over $16 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of worldclass scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. Following a robust science-based review, the U.S. Food and Drug Administration has authorized the marketing of Swedish Match’s General snus and ZYN nicotine pouches and versions of PMI’s IQOS devices and consumables – the first-ever such authorizations in their respective categories. Versions of IQOS devices and consumables and General snus also obtained the first-ever Modified Risk Tobacco Product authorizations from the FDA. With a strong foundation and significant expertise in life sciences, PMI has a long-term ambition to expand into wellness areas. References to “PMI”, “we”, “our” and “us” mean Philip Morris International Inc., and its subsidiaries. For more information, please visit www.pmi.com and www.pmiscience.com.

¹ PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2024.

² Source: PMI Q4 2025 Earnings Release

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AMOLED smartphone display shipments are expected to decline sharply in 2026 amid rising memory prices and increasing market uncertainty, according to Omdia’s latest OLED Display Market Tracker.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260417708632/en/

AMOLED smartphone display shipment

A surge in memory prices since the second half of 2025 has significantly increased component costs for smartphones putting pressure on pricing for new models in 2026. Chinese smartphone brands, whose competitive strength lies in offering a broad portfolio at aggressive price points, are expected to face particular challenges as component costs rise. Concerns that higher prices could dampen demand have already led to many of these vendors to revise their smartphone plans downward.

In contrast, Apple is well positioned to capture additional market share, supported by its stable semiconductor supply chain and higher product margins. A narrowing price gap between Apple and competing devices is expected to support a more aggressive sales strategy in 2026.

Broader macroeconomic factors are also weighing on the market. Ongoing geopolitical tensions and global economic pressures have contributed to rising energy costs and supply chain disruptions. Increases in petrochemical raw materials prices, alongside higher logistics and transportation costs, are further driving up expenses across the value chain and adding to overall market uncertainty.

These dynamics are expected to have a direct impact on the smartphone display market. Omdia forecasts that AMOLED smartphone display shipments in 2026 will fall to 778 million units in 2026, a 7% year-on-year decline. The flexible AMOLED segment is projected to decline for the first time in seven years while rigid AMOLED shipments are expected to contract for a second consecutive year, driven by accelerated migration toward Flexible AMOLED displays.

Brian Huh, Principal Analyst in Omdia’s Display research practice, said, “Despite Apple’s more aggressive iPhone sales strategy, the global AMOLED display market is expected to decline in 2026 due to weakening demand from Chinese smartphone brands. Paradoxically, softer demand may prompt Chinese AMOLED panel makers to adopt more aggressive pricing strategies to maintain their fab utilization rates.”

ABOUT OMDIA

Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260417708632/en/

The LYCRA Company, a global leader in fiber and technology solutions for the apparel industry, today announced the global launch of LYCRA^® ANTISTATIC fiber for workwear and personal protective equipment at Techtextil in Frankfurt, Germany, one of Europe’s leading international trade fairs for technical textiles, taking place April 21–24, 2026.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260420178582/en/

The LYCRA Company introduces LYCRA® ANTISTATIC fiber at Techtextil, April 21–24. Designed to meet the growing demand for workwear and PPE that combine stretch comfort and anti-static performance, this innovative fiber is engineered with proprietary additives integrated directly into the fiber structure.

Designed to address the growing demand for anti-static performance without compromising comfort, LYCRA^® ANTISTATIC fiber is engineered with proprietary additives integrated directly into the fiber structure. This approach delivers inherent anti-static properties alongside the stretch and recovery performance for which the LYCRA^® brand is known.

Across a wide range of industrial environments—from petrochemicals and electronics to pharmaceuticals, medicine, and aerospace—static electricity can pose serious challenges, including electrostatic discharge risks, wearer discomfort, and dust attraction. Anti-static garments help dissipate static charge, reducing the likelihood of discharge and supporting compliance with industry standards. When integrated into appropriate textile systems, fabrics incorporating LYCRA^® ANTISTATIC fiber can support qualification to recognized anti-static standards such as EN 1149 and IEC 61340, depending on fabric design and testing.

“Professional workwear and protective apparel must perform reliably every day, in demanding conditions,” said Marc Souto, West & South Europe area sales manager, The LYCRA Company. “By combining anti-static functionality with the comfort, fit and freedom of movement provided by LYCRA^® fiber, we help enable garments that workers are more willing to wear day after day.”

LYCRA^® ANTISTATIC fiber is designed as a drop-in elastane solution for knit fabrics, allowing mills and manufacturers to integrate anti-static functionality without altering established processing methods. It is available in multiple decitex options to support a broad range of fabric constructions and garment types, including base layers, tops, bottoms, overalls, jackets, and vests.

At Techtextil, The LYCRA Company will showcase fibers essential to worker comfort, including solutions that are part of the company’s FIBERS THATWORK portfolio:

• LYCRA^® T400^® fiber – withstands industrial laundering and provides durable stretch and recovery for the garment’s lifespan
• COOLMAX^® EcoMade fiber – made from 100 percent recycled polyester, this fiber helps keep workers cool and dry on the job
• THERMOLITE^® fibersand insulations – deliver lightweight warmth

Discover more durable and sustainable workwear innovations at Techtextil, Hall 9.0, stand B70, or visit this website.

About The LYCRA Company

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries and owns the leading consumer brands: LYCRA^®, LYCRA HyFit^®, LYCRA^® T400^®, COOLMAX^®, THERMOLITE^®, ELASPAN^®, SUPPLEX^® and TACTEL^®. Headquartered in Wilmington, Delaware, U.S., The LYCRA Company is recognized worldwide for its sustainable products, technical expertise, and marketing support. The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. Learn more at thelycracompany.com.

LYCRA^®, LYCRA^® T400^®, COOLMAX^® and THERMOLITE^® are trademarks of The LYCRA Company.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260420178582/en/

Echodyne, the radar platform company, today announces its inclusion as a primary radar system within Trust Automation’s Small-Unmanned Air Defense System (SUADS) Counter-UAS platform, to be delivered to the U.S. Air Force under a $490M IDIQ contract announced in August 2025.

Rapidly Deployable Small-Unmanned Air Defense System (RD-SUADS), Fixed Site Small-Unmanned Air Defense System (FS-SUADS), and Expeditionary Small-Unmanned Air Defense System (EX-SUADS) platforms adhere to the Sensor Open Systems Architecture (SOSA) standard with EchoShield radars being the first fully integrated SOSA solution in the platform. The RD-SUADS platform is a self-contained, self-powered C-UAS system fitted to standard pallet sizes for easy transport via military aircraft, while the FS-SUADS is for deployment at permanent military installations and can be integrated as a group or standalone for diverse redundant base protection and 360-degree security. The EX-SUADS detection only system is designed for checked baggage transportation and sized to fit with cases in larger SUV vehicles.

EchoShield is the market-leading medium range radar that reliably and consistently generates precise location data for all drone types and configurations. A commercial-off-the-shelf (COTS) radar system, EchoShield’s industry standard interfaces and rich data options create a baseline data set that more accurately slews optical sensors, cues effector options, and accelerates reaction time. Boasting advanced classification capabilities built on recursive neural network (RvNN) machine learning models, EchoShield tracks all movement and pinpoints system and operator attention where and when it matters.

“It is becoming more and more evident that the fidelity of radar data, its accuracy in all data dimensions, is a critical attribute of any radar system,” said Eben Frankenberg, CEO at Echodyne. “The new table stakes for every defensive system is actionable data at the range of reaction and with the precision to consistently direct kinetic effectors onto fast, nimble, UAS threats.”

“Integrating Echodyne’s advanced radar into our RD-SUADS, FS-SUADS, and EX-SUADS systems enhances both detection range and accuracy, enabling operators to identify threats sooner and respond with greater confidence,” said Ty Safreno, CEO at Trust Automation, Inc. “These systems provide agile, comprehensive C-sUAS capability that helps protect warfighters and critical facilities through elevated situational awareness.”

For more information about EchoShield and Echodyne, Eben Frankenberg will present to Counter-UAS Technologies in London, UK on April 20-22, and Echodyne can be found at Modern Day Marine in Washington, DC on April 28-30.

About Echodyne

Echodyne, the radar platform company, is a U.S. designer and manufacturer of advanced radar solutions for defense, government, and commercial market applications. The company’s proprietary metamaterials electronically scanned array (MESA®) architecture is a rare breakthrough in advanced radar engineering. Echodyne’s innovative MESA technology uses standard materials and manufacturing processes to shatter unit cost barriers for high-performance radar. The result is a solid-state, low-SWaP, exportable, commercial radar with advanced software capabilities that delivers superior performance, unparalleled data integrity, and exceptional situational awareness. Privately held, the company is backed by Bill Gates, NEA, Madrona Venture Group, Baillie Gifford, Northrop Grumman, and Supernal, among others. For more information, please visit: Echodyne.com.

About Trust Automation

Trust Automation is driven by a commitment to exceed customer expectations and support the warfighter with reliable, mission-ready technology. Founded in 1990, the company has provided advanced manufacturing, engineering development, and domestic production of motion control, motor control, and integrated power solutions serving the defense, semiconductor, and industrial automation markets.

The company has experience supporting customers as a Tier 1 supplier and now is a prime contractor on a U.S. Air Force IDIQ contract. Trust Automation specializes in custom solutions across motor design, motor drive electronics, motion controls subsystems, RF control subsystems, RF systems integration, and advanced tracking applications. Its capabilities also include custom assemblies, product adaptation for unique operational requirements, and clean-sheet system design from concept through production.

Over 35 years in domestic advanced manufacturing supporting national security and critical technologies with a legacy rooted in the Department of Defense.

For more information, please visit www.trustautomation.com or call 805-544-0761.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260420232780/en/

SynSmart Rasayan Research Private Limited and Amporin Pharmaceuticals AG today announced a collaboration to develop breakthrough small molecule therapeutics for the treatment of deadly degenerative diseases.

Under the terms of this collaboration, SynSmart will synthesize a substantial library of novel membrane-protecting molecules at its Mumbai research facility. Upon screening, the collaboration could be extended to follow-on chemistry as well as potential work in ADME-PK areas, with the intention to accelerate the project to candidate selection.

Commenting on this, Mr. Saurabh Kapure, CEO at SynSmart said, “This collaboration is a testimony of value that SynSmart can bring to the table for its partners. With lab operations running in multi-shift mode and lean team hierarchy, the speed and cost-savings help partners get more done for less.”

Also commenting on this, Dr. Kelvin Stott, Founder and CEO at Amporin said, “We are excited to form this collaboration with SynSmart as it will accelerate the cross-target screening, optimization and selection of disease-modifying treatments for multiple deadly degenerative diseases in parallel, while validating the scope and potential of our unique asset platform.”

SBC Medical Group Holdings Incorporated (Nasdaq: SBC) (“the Company”), a Management Service Organization operating a wide range of franchise businesses across diverse medical fields, today announced the pricing of the underwritten secondary public offering of 3,100,000 shares of the Company’s common stock by Dr. Yoshiyuki Aikawa (the “Selling Stockholder”) at the public offering price of $3.25 per share. Additionally, the Selling Stockholder has granted the underwriters a 45-day option to purchase up to an additional 465,000 shares of the Company’s common stock. The offering is expected to close on or about April 21, 2026, subject to customary closing conditions.

The Company is not selling any shares of its common stock in the offering. The Selling Stockholder will receive all of the proceeds from the offering.

Maxim Group LLC is acting as the sole book-running manager and Roth Capital Partners is acting as the co-manager for the offering.

The offering is being made pursuant to the Company’s effective shelf registration statement on Form S-3, including a base prospectus, filed with the U.S. Securities and Exchange Commission (the “SEC”). The offering will be made only by means of a prospectus supplement filed with the SEC and the accompanying prospectus. A preliminary prospectus supplement and the accompanying prospectus relating to the offering were filed with the SEC. Before you invest, you should read the preliminary prospectus supplement and the accompanying prospectus in their entirety and other documents the Company has filed with the SEC for more complete information about the Company and the offering. The preliminary prospectus supplement and the accompanying prospectus contain important, detailed information about the Company and the offering. You may also obtain these and the other documents referred to above, and the final prospectus supplement when available, for free by visiting the SEC’s website at www.sec.gov. Alternatively, copies of the preliminary prospectus supplement and accompanying prospectus, and the final prospectus supplement when available, may be obtained by contacting: Maxim Group LLC, 300 Park Avenue, 16^th Floor, New York, New York 10022, Attention: Syndicate Department, or by telephone at (212) 895-3745 or by email at syndicate@maximgrp.com.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of, these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About SBC Medical

SBC Medical Group Holdings Incorporated is a Management Services Organization operating a wide range of franchise businesses across diverse medical fields, including advanced aesthetic healthcare, dermatology, orthopedics, fertility treatment, gynecology, dentistry, alopecia treatment (AGA), and ophthalmology. The Company manages a diverse portfolio of clinic brands and is actively expanding its global presence, particularly in the United States and Asia, through both direct operations and medical tourism initiatives. In September 2024, the Company was listed on Nasdaq, and in June 2025, it was selected for inclusion in the Russell 3000® Index, a broad benchmark of the U.S. equity market. Guided by its Group Purpose “Contributing to the well-being of people around the world through medical innovation,” SBC Medical Group Holdings Incorporated continues to provide safe, trusted, and high-quality medical services while further strengthening its international reputation for quality and trust in medical care.

Forward Looking Statements

This press release contains forward-looking statements. Forward-looking statements are not historical facts or statements of current conditions, but instead represent only the Company’s beliefs regarding future events and performance, many of which, by their nature, are inherently uncertain and outside of the Company’s control. In some cases, forward-looking statements can be identified by the use of words such as “may,” “should,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” “targets,” “hopes,” “intends” or the negative of these or similar terms. The Company cautions readers not to place undue reliance upon any forward-looking statements, which are current only as of the date of this release and are subject to various risks, uncertainties, assumptions, or changes in circumstances that are difficult to predict or quantify. The forward-looking statements are based on management’s current expectations and are not guarantees of future performance. The Company does not undertake or accept any obligation to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based, except as required by law. Factors that may cause actual results to differ materially from current expectations may emerge from time to time, and it is not possible for the Company to predict all of them; such factors include, among other things, changes in global, regional, or local economic, business, competitive, market and regulatory conditions, and those listed under the heading “Risk Factors” and elsewhere in the Company’s filings with the U.S. Securities and Exchange Commission (the “SEC”), which are accessible on the SEC’s website at www.sec.gov.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260417272627/en/

With rapid technological changes in the digital world, the need for a higher position on search engines has become a must rather than a choice. Companies from Mumbai are encountering difficulties in not only getting their message to the right people but also keeping their existence known and turning website visitors into customers. As one of the leading SEO Company in Mumbai, Bloom Agency integrates AI SEO services with human touch to tackle these issues much more efficiently. Using all the latest kinds of AI SEO Services, Bloom Agency helps companies to stay ahead in search results by enabling them to make smarter decisions, increase a lot more efficiency, and remain competitive.

“At Bloom Agency, we believe that the future of SEO lies in the combination of artificial intelligence and human expertise. Our AI SEO Services allow us to uncover hidden opportunities while our experienced team ensures strategies are implemented effectively to deliver measurable growth for our clients.” – Neetu Wadhwa, Director Bloom Agency.

The Evolution of SEO and the Rise of AI SEO Services

Over the past decade, SEO techniques have changed a lot more than one can ever imagine. Old-fashioned SEO techniques, which mainly depended on manual keyword research, backlink building, and content tweaking, are not enough to maintain results for the long run in really competitive areas like Mumbai.

With the help of AI SEO, a lot of tasks related to the collection and analysis of data, user behavior prediction, as well as content strategy optimization can be done much more quickly and in the most accurate way possible.

Bloom Agency, one of the leading SEO company in Mumbai, was one of the first to see the benefits of this new technology and brought AI SEO Services on board as a new resource to be able to use technology automation as well as rely on their experience to find the best solution.

Bloom Agency highlights the top AI SEO trends shaping Mumbai businesses:

Voice Search Optimization

Voice search is changing the way Mumbai residents discover local businesses because an increasing number of people use mobile assistants such as Google Assistant or Alexa to find a service. AI SEO services tools study the way people have conversations through their searches and the questions they ask in natural language to make the content most suitable for voice search. Bloom Agency, a leading SEO company in Mumbai brings together AI data and human content strategies, which means that the websites they work on can answer voice queries well.

AI-Powered Keyword Research

AI can analyze huge sets of keywords to find the most valuable and untapped ones, like long-tail keywords. In a competitive market like Mumbai, finding keywords signaling readiness to buy can really increase website visitors. Bloom Agency leverages AI-based software to find such opportunities and then adapts them to user intent and relevance. This way, SEO campaigns are set to attract mainly those visitors who are more likely to convert.

Predictive SEO Analytics

The process of using AI-driven predictive analysis includes a review of historical data, user behavioral patterns, and seasonality to make predictions about the performance of searches. Businesses in Mumbai use this feature of looking ahead to make predictions about future demands to plan their campaigns. Bloom Agency is one such SEO company in Mumbai that uses this kind of predictive information for planning their strategy, enabling its customers to tweak their content, keywords, and technical aspects before the trend catches on.

Enhanced User Experience (UX) Signals

AI-based tools use metrics such as bounce rate, average session time, and clicks as indicators of website usability. Companies in Mumbai can benefit from them when optimizing their navigation process, design, and making the site more accessible. Bloom Agency’s SEO company in Mumbai, applies AI-based analytical methods alongside UX design expertise, for creating a responsive, much more easy-to-use, and mobile-friendly site.

Local SEO and Map Pack Optimization

AI can recognize hyper-local searches and actions done by users in each area of Mumbai. In order to succeed with local searches, it is recommended for businesses to optimize their Google My Business profile, local citations, and Google Maps listing. The combination of knowledge about artificial intelligence and practical application at Bloom Agency will help them to achieve much more higher rankings in “near me” searches and, therefore, obtain more leads from users in nearby areas.

Bloom Agency uses comprehensive approach as a leading SEO company in Mumbai:

Website Audit

Bloom Agency performs comprehensive website audits using the latest AI SEO services technology. This service will help you to detect potential problems on your website that may have a negative effect on its ranking in search engines. Such issues might relate to page speed, mobile optimization, crawling errors, and other aspects. Thanks to this innovative tool, they can deliver quick results and give you valuable insights on how to optimize your site.

Keyword Strategy and Research

Their team of professionals uses AI-powered software for keyword strategy research. It allows them to find a lot of valuable keywords that are usually ignored by competitors. Moreover, their specialists use various methods and approaches to choose the right keyword. They pay attention not only to the popularity of the keywords but also to the target audience’s needs, preferences, and intentions.

Content Optimization

The content optimization process performed by Bloom Agency makes use of both artificial intelligence algorithms and human creative thinking to create a winning combination of efficiency. Artificial intelligence helps to evaluate the performance of any type of content, finds possible problems in it, and suggests changes that should be made based on current search trends and the needs of users. In addition, humans work on refining the content to make sure that it is clear, engaging, and relevant.

Backlinks Analysis and Strategy Development

Another important process carried out at Bloom Agency involves backlink analysis and the development of an effective backlinking strategy. The first stage involves using AI software to analyze backlinks that are currently present, eliminate harmful backlinks, and reveal possibilities for getting a lot of more quality backlinks. Professionals then engage in outreach activities to build valuable connections with authoritative websites and obtain high-quality backlinks.

Local SEO and Map Pack Optimization

For businesses targeting local markets, Bloom Agency focuses on improving visibility in local search results and map listings. AI-driven analytics helps to identify location-based opportunities, while the team optimizes business profiles, citations, and local content. This ensures consistent information across platforms and stronger local signals.

Bloom Agency provides the benefits of integrating AI with expertise:

Enhanced Accuracy

Artificial Intelligence (AI) technologies play a major role in enhancing the precision of Search Engine Optimization (SEO) strategies by quickly processing a very huge amount of data without the risk of skipping important factors. It can spot trends, mistakes, and chances that are often untraceable. Every detail of the campaign gets aligned with the performance targets owing to this accuracy.

Time Efficiency

AI technologies drastically reduce the time required for an SEO campaign by automating routine and all the time-consuming, stressful, repetitive tasks and responsibilities like analyzing data, generating reports, and tracking keywords. SEO professionals are given the opportunity to concentrate more on strategic marketing and creatively uplifting websites. The overall work process efficiency is increased and implementation time is shortened due to automation lowering of manual work.

Predictive Insights

AI facilitates the capability to predict trends by examining user behavior, search patterns, and historical data. These derived predictive insights serve businesses in not just forecasting but also keeping up with market changes and algorithm updates. Employing this foresight method enables businesses to have an uninterrupted performance and to be more quick in their adaptation, which in turn secures the long-term stability and competitiveness in search engine rankings.

Scalable SEO Campaigns

The deployment of AI SEO services is a breath of fresh air when it comes to scaling SEO campaigns in different markets, locations, and services without diminishing the quality. Besides that, it can handle a lot of large datasets and numerous variables simultaneously, resulting in a very tightly consistent output. This scalability feature is a blessing for those businesses that want to expand their horizons. Assisted by AI SEO services, campaigns can be scaled up effectively, and yet accuracy, relevance, and good performance can be ensured in all targeted segments.

For companies in search of a reliable SEO company in Mumbai for AI SEO services, Bloom Agency is the solution to all your searches. Being among the top AI SEO Service Providers and a renowned SEO Company in Mumbai, Bloom Agency can offer you solutions that yield valuable results and boost ROI.

Those seeking to make a difference in their online presence can get in touch with Bloom Agency.

Address: Next to Dragon Fly Hotel, Dr. Charatsingh Colony, Chakala, Andheri East, Mumbai, Maharashtra 400093

Website: https://bloomagency.in/

Horse Powertrain, a global leader in innovative and low-emission powertrain systems, will unveil a new ‘all-in-one’ powertrain at Beijing Auto Show 2026: the X-Range C15 Direct Drive.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260419640202/en/

Left-facing view of the HORSE X-Range C15 Direct Drive

The ultra-compact X-Range C15 Direct Drive integrates a full hybrid powertrain – including a 4-cylinder engine, transmission, power electronics, and an electric motor – into a single compact unit with a shared housing, designed to mount to the rear subframe enabling a double isolated installation for best NVH.

The X-Range C15 Direct Drive is designed as an ‘all-in-one’ powertrain to replace the rear electric drive unit of an existing BEV platform. It enables an automaker to use a single shared platform for their BEV, HEV, PHEV, and REEV lineups without any significant changes to vehicle design or production environments.

The new powertrain is the newest member of Horse Powertrain’s X-Range family – a toolkit for adding hybrid capability to dedicated BEV platforms, offering automakers the option to substitute the rear electric drive unit of their vehicles. It adds to the HORSE F15 (an ‘all-in-one’ powertrain designed to substitute the front electric drive unit of a BEV platform) and HORSE C15 (an ultra-compact engine and generator that acts as a range extender to existing powertrain) systems.

The X-Range C15 Direct Drive features a 4-cylinder, 1.5-liter engine that can be installed in either a naturally aspirated configuration for lower-power applications such B- and C-segment vehicles, or with a turbocharger for larger D-segment vehicles and LCVs. The naturally aspirated engine can output up to 70kW, and the turbocharged engine can output 120kW.

The powertrain integrates the engine with both a dedicated hybrid transmission and set of electric motors in a single shared housing in a flat profile. The two motors are installed in a P1 + P3 configuration: one integrated at the end of the engine’s crankshaft, and a second at the transmission’s output shaft.

• The P1 motor primarily acts as a generator in both serial and parallel modes. As a generator it can output 70kW for the X-Range C15 Direct Drive’s naturally aspirated variant, and 110kW for the turbocharged variant.
   
• The P3 motor is intended to provide electric traction – either independently from the engine in serial mode, or together with the engine in parallel mode operation. By the direct connection between the engine and the wheel enabled in parallel mode, the total system efficiency is improved over alternative range-extended or pure serial mode hybrids.

Depending on automaker requirements the X-Range C15 Direct Drive can be used to either fully power the rear wheels of a vehicle, or support an all-wheel drive vehicle when used with another electric drive unit on the vehicle’s front axle.

The package location also enables compact integration of the exhaust and after-treatment systems at the rear of the car, maximizing floor space for batteries or the passenger compartment.

The X-Range C15 Direct Drive contains the full suite of power electronics required for a modern hybrid powertrain, and is designed to integrate with supplementary systems like a DC/DC converter, an on-board charger, and an 800V charging booster.

Matias Giannini, Chief Executive Officer of Horse Powertrain, said: “The X-Range family of powertrains reflects today’s market realities, allowing automakers to quickly pivot from BEVs to hybrids and range extenders, all using a single platform. The X-Range C15 Direct Drive is an ‘all-in-one’ powertrain, allowing BEV platforms to be converted to HEVs, PHEVs, and REEVs with little redesign or tooling changes required, dramatically reducing time-to-market, amortizing BEV investments, and catering to the diverse array of mobility needs in today’s global market.”

About Horse Powertrain

Horse Powertrain is a global leader in innovative, low-emission hybrid and combustion powertrain solutions, supporting automotive OEMs with a range of systems including engines, transmissions, power electronics, range extenders, and integrated hybrid platforms. Horse Powertrain has operations in Europe, China, and South America, and employs over 19,000 people across 18 plants and five R&D centers. Its 25 customers include Renault Group, Geely Auto, Volvo Cars, Proton, Nissan, and Mitsubishi Motors Corporation. Horse Powertrain is headquartered in London, UK.

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New research by Amplitude, Inc. (Nasdaq: AMPL), the leading AI analytics platform, has revealed a generational divide in how much business leaders and their employees trust artificial intelligence (AI), a trend that may be limiting the benefits of the technology to Australian businesses and hampering the development of much needed AI skills across the country.

Just 4% of workers aged 55–64 say they trust AI recommendations over their own judgement, compared to 31% of 18–24 year olds, according to Amplitude’s study. At the same time, 39% of those aged 18–24 use AI tools daily in their job, compared to just 20% of those aged 55–64. These figures highlight a stark gap in trust between older professionals, who are more likely to be in leadership roles, and younger professionals who are most likely to be in more junior positions.

Yet despite the propensity for younger professionals to use AI tools more regularly at work, only 13% of respondents aged 18–24 years and 9% of those aged 25–34 indicate that AI is core to their organisation’s work. Comparatively, close to half (48%) of respondents say their organisation is getting better at AI but still has a way to go, while 24% say their organisation rarely uses AI at all.

This lack of AI direction at an organisational level is reflected in the development of AI skills among professionals, especially among younger generations. There are more professionals aged 18–24 who primarily upskill in AI outside of work hours (40%) than those who upskill during work hours (32%). Only 5% of respondents across all age groups say they upskill in AI through mentorship or peer learning.

These figures suggest that, although AI tools are being actively used for work among younger professionals, there appears to be a lack of strategic AI guidance from the senior ranks. Without leadership-led AI frameworks, businesses may run the risk of experiencing a mismatch between the latent potential of AI tools and the outcomes of their implementation – whether official or unofficial.

“The age-based discrepancy in trust around AI means senior decision-makers may inadvertently downplay its potential, limiting the value organisations derive from these tools,” said Mark Drasutis, Head of Value, Asia Pacific and Japan, Amplitude. “Without strategic implementation, AI is more likely to fall short of its goals. At a national level, this generational trust gap risks creating a structural adoption ceiling that restricts skills development and exacerbates Australia’s existing AI skills shortage.”

The research also revealed:

• AI use is widespread but not universal: 27% of respondents use AI tools daily and 33% a few times a week, while 24% say they use AI tools only occasionally, and 15% report not using AI at work at all.
• AI use is concentrated in content and information tasks: The most common use cases are writing or editing documents, emails and reports (44%), summarising information (38%), and supporting data analysis or reporting (31%).
• A high avoidance of AI for judgement-heavy tasks: 28% avoid using AI for decision-making or strategic planning, 25% for data analysis or reporting, 22% for coding, debugging or technical work and 20% for scheduling or meeting preparation.
• Top reasons for avoiding AI in higher-stakes tasks: Prefer own judgement/creativity (34%), lack of trust in accuracy (32%), outputs feel generic (30%), and confidentiality leakage risk (29%).
• Self-assessed AI skill levels are low: One-third (33%) describe themselves as beginners or not skilled, another 34% say they are somewhat skilled – able to use AI tools but not expertly – and only 6% consider themselves highly skilled and ahead of the curve.
• Overall trust in AI outputs is limited: On a scale of 1–5, the mean trust score for AI outputs at work is 2.59, with 50% trusting their own judgement more than AI, compared with 15% who trust AI more.
• Perceived productivity gains are modest: While 12% say AI has transformed how they work or somewhat helps (54%), 23% believe it adds more work than it saves, and 11% say it actively slows them down.
• Organisational AI maturity remains low: Only 8% say their organisation is AI-driven, while 65% spend either no time or less than an hour per week learning or experimenting with AI tools.
• Career impact expectations are mixed: Over half (58%) believe AI will meaningfully change demand for their role in the next 5 years, while 32% do not believe it will change the demand for their job; 16% say AI users already have a career advantage.
• Personal AI use affects its use in the workplace: Nearly half (48%) strongly agree or agree the personal use of AI has influenced how they use it at work, while just 23% disagree or strongly disagree it’s influenced their use at work.
• AI is creating uneven team dynamics and quiet tension at work: While 45% say AI hasn’t changed team dynamics, 18% report colleagues competing to prove they are more AI-savvy and 11% say non-users resent those who rely heavily on AI. Perceived tension is concentrated among younger workers, with only 23–25% of 18–34 year olds reporting no AI-related tension, compared with 64–66% of workers aged 55+.

For more information about the research, contact amplitude-syd@archetype.co.

Note: all percentages have been rounded to the nearest whole number.

About Amplitude

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.

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As the travel season gains momentum across India, AU Small Finance Bank highlights a notable shift in consumer spending behaviour, with credit cards emerging as a preferred payment tool for travel-related expenses. Driven by convenience, rewarding benefits, and flexible repayment options, more travellers are opting for credit cards to fund their journeys.

From flight bookings and hotel reservations to dining and local experiences, credit cards are playing a central role in enabling seamless, secure, and cashless travel experiences for Indian consumers.

Surge in Travel Spending Through Credit Cards

With rising disposable incomes and a growing appetite for experience, travel spending has seen a significant boost. Industry observers note that a large share of these transactions is now being routed through credit cards, especially among urban and digitally savvy users.

The ability to convert high-value spending into manageable repayments, combined with reward points and cashback benefits, has made credit cards a compelling choice during peak travel periods.

Rewards and Benefits Driving Card Usage

One of the key factors influencing this trend is the range of travel-centric benefits offered by credit cards. From airline miles and hotel discounts to complimentary lounge access, these features are encouraging users to rely more on card-based payments.

Consumers planning their vacations are also more inclined to apply credit card options that align with their travel needs, selecting cards that maximize rewards on flights, hotels, and international spending.

Managing Expenses with Smart Credit Card Bill Payment

As spending increases during travel, managing repayments becomes equally important. Financial experts highlight the importance of timely credit card bill payment to avoid penalties and maintain a healthy credit profile.

Many users are leveraging automated credit card bill payment options through mobile banking app and digital platforms to ensure they never miss due dates, even while traveling.

Awareness Around Credit Card Interest Rates

While credit cards do offer convenience, awareness around credit card interest rates is becoming more critical. Revolving credit without timely repayment can lead to significant interest costs, especially after high travel spending.

Consumers are increasingly educating themselves about billing cycles, interest-free periods, and applicable charges to make informed decisions.

Rise of Digital and Instant Credit Access

The growing ease of onboarding has further fueled adoption. Today, users can apply credit card online within minutes, with instant approvals and virtual cards enabling immediate usage for bookings.

Expanding Role of Commercial Credit Card in Business Travel

Beyond individual consumers, businesses are also contributing to the surge in card-based travel spending. The use of commercial credit card solutions is rising among organizations to manage employee travel expenses efficiently.

These cards offer better tracking, expense categorization, and control over corporate spending.

Changing Consumer Behavior During Travel Season

Travel seasons often trigger higher discretionary spending, and credit cards provide flexibility to manage these expenses without immediate financial strain.

Focus on Responsible Usage

As adoption grows, industry experts continue to emphasize responsible usage. Timely credit card bill payment, understanding credit card interest rates, and avoiding unnecessary debt remain key to maximizing the benefits of credit cards.