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India’s remarkable rise as a global technology powerhouse found a new voice in Marathi with the launch of ‘Atulniya’, the regional adaptation of Harish Mehta’s acclaimed book The Maverick Effect. The event was hosted at the Prin. L.N. Welingkar Institute of Management Development and Research (WeSchool), Matunga,Mumbai, where WeSchool played a pivotal role as both Venue Partner and Knowledge Partner. The launch marked a significant step toward making India’s digital narrative more inclusive and accessible to regional audiences.

The ceremony was graced by Dr. Vinay Sahasrabuddhe, President of the Indian Council for Cultural Relations, as the Chief Guest. Joining him were distinguished personalities including Mr. Deepak Ghaisas, celebrated entrepreneur, and Padma Shri awardee, Professor Dr. Deepak Phatak from IIT Bombay. The Marathi translation, undertaken by Madhavi G. R. Kamat, was widely appreciated for preserving the essence, depth, and energy of the original work—offering Marathi-speaking readers a compelling insight into India’s IT revolution.

Chief Guest Dr. Vinay Sahasrabuddhe shared valuable insights and key takeaways from the book, offering his perspective on the IT revolution through a mix of humorous anecdotes and socio-cultural reflections.

Delivering the keynote address, Professor Dr. Uday Salunkhe, Group Director of WeSchool, reflected on the power of storytelling in shaping future generations. He highlighted how regional language narratives like ‘Atulniya’ can create stronger emotional and cultural connections, ultimately fostering a deeper impact on aspiring entrepreneurs and changemakers.

He further added, “The Marathi edition of The Maverick Effect is more than a translation—it’s an invitation to every student, educator, and changemaker to witness how conviction, collaboration, and courage built a revolution. As someone who believes that learning goes beyond the classroom, I feel this book should be read by everyone—because it teaches us that leadership isn’t about titles, it’s about purpose, passion, and perseverance.”

Mr Anand Limaye the Publisher of the book at the event said “The Marvik Effect is more than just a book on India’s IT revolution—it’s a compelling story of grit, vision, and transformation. What struck me most was how it captures the human side of technology, the courage to innovate, and the resilience behind real change. We decided to publish the Marathi edition so this powerful story could reach readers across Maharashtra, inspiring young minds, entrepreneurs, and changemakers to believe in the impossible.”

Mr Harish Mehta the author of the book and founding member of NASSCOM said “The evolution of India’s IT sector is not just a story of technology, but of vision, resilience, and nation-building. Through my book, I’ve chronicled this incredible Indian journey from its nascent stages to its global standing today. With the Marathi edition now available, I’m hopeful this story will resonate even deeper—reaching grassroots readers across Maharashtra and inspiring a new generation of changemakers.”

Adding to the spirit of celebration, the event also recognised three young entrepreneurs for their outstanding contributions to innovation and enterprise: Aditya Kulkarni (Co-founder, CareNX Innovations), Jaideep Pawar (Founder & CEO, GRAMePAY), and Alisha Shirodkar (Co-founder & CEO, Hotchaa). Their journeys mirror the core themes of ‘Atulniya’—vision, resilience, and the relentless pursuit of purpose. With the combined efforts of Inking Innovations and WeSchool, the event became more than a book launch—it was a tribute to India’s entrepreneurial spirit and an invitation to the next generation to dream, lead, and build.

22^nd April, 2025: Brookfield Properties, a leading global operator and developer of high-quality real estate assets, has launched its Earth Day 2025 campaign titled ‘Powered by Purpose’. It is a six-week initiative focused on encouraging sustainable behavior and building awareness on climate impact.

In a unique digital-first approach, the company released what it calls “the least impactful video ever”—a deliberately low-resolution film designed to highlight the environmental cost of high-definition streaming and excessive content consumption. Aligned with this year’s Earth Day global theme “Our Planet. Our Power”. The campaign invites people to take a digital sustainability pledge and reflect on the unseen environmental impact of their online habits.

“The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day—across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future” said Reema Kundnani, Executive Vice President and Head of Marketing and Key Account Management, Brookfield Properties in India.

As part of its on-ground efforts, Brookfield Properties will plant 5,000+ native trees across Bengaluru and Delhi-NCR. This builds on the success of its ‘Forest of Hope’ initiative, through which over 3,000 trees have already been planted—estimated to sequester 1,500 tonnes of CO₂ and generate more than 2,700 tonnes of oxygen annually.

This campaign reinforces Brookfield Properties’ larger environmental commitment:

• 40% of Delhi-NCR energy needs already transitioned to renewable power through Brookfield’s Bikaner Solar Power Project.
• 1.5 million+ sq. ft. of green cover created across campuses in India.
• 20,000+ metric tons of CO₂ eliminated annually—equivalent to removing 4,300 cars from the road.

The company remains on track to power 100% of its India portfolio with clean energy by 2027, and to achieve net-zero emissions across its 55 million sq. ft. portfolio by 2040 or earlier.

 22 April, 2025: When a brand with a rich legacy comes together with India’s youngest sportscaster, India’s longest standing ‘favorite sport’ gets the Gen Z upgrade it needs.

Kiara Powar, former badminton player and India’s youngest sports presenter and Today Group, Navi Mumbai’s paramount player in the real estate realm have joint forces to bring the world of cricket to younger viewers through snackable content with the series ‘Bat, Ball, aur Baatein’.

For Today Group, this move bears testimony to their vision of building authentic connections with a younger generation. Since their rebranding in January, 2025, Today Group has embraced the future-forward attitude which becomes apparent with the format of the series.

Bat, Ball, Aur Baatein sheds traditional commentary style for bite-sized content pieces in a relatable style for Kiara’s younger audience.

Commenting on this collaboration, Bhavesh Shah, Joint Managing Director, Today Group said, “Today Group’s constant endeavor is to empower the younger generation, whether it be in the form of giving them their own home or in the form of promoting young talent, such as Kiara. Platforms like hers have tapped into the pulse of this demographic, and as a brand, collaborations like this allow us to make a mark on and appeal to all audiences.”

Kiara Powar, the host of Bat, Ball, aur Baatein said this about the collaboration, “I started this series with one simple goal: share my love for cricket in a way that would get my peers excited for the sport just as I am. With Today Group, the boost the series got has been phenomenal!”

New Delhi, April 22, 2025: Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Digital Customer Communications Cloud has today announced the appointment of Suphal Mehrotra as Chief Revenue Officer for the India Business.

Suphal Mehrotra, Chief Revenue Officier, Sinch

With nearly three decades of experience in building high-performing B2B businesses, Suphal brings a proven track record in driving growth, leading large-scale transformations, and cultivating customer-first cultures across some of the most respected names in the telecom industry.

In his new role, Suphal will lead Sinch’s revenue strategy across India, with a focus on strengthening enterprise relationships, driving commercial innovation, and unlocking new avenues of growth.

In his most recent role at Atria Convergence Technologies Ltd, Suphal successfully built and scaled the enterprise business division from the ground up, delivering significant revenue growth and expanding the company’s presence across key markets. “We are thrilled to welcome Suphal to the Sinch leadership team,” said Nitin Singhal, Managing Director, Sinch India. “His visionary approach, strong customer orientation, and expertise in leading revenue-focused teams will play a pivotal role in accelerating our next phase of growth in India”.

Speaking on his appointment, Suphal Mehrotra said: “I’m excited to join Sinch at such a transformative time for the communications and customer engagement industry. I believe that a customer-first approach, strong collaboration, and a motivated team are critical to success. I look forward to working closely with our talented teams and partners to drive impact and build long-term value.”

India – April 22^nd, 2025 – At Embedded World 2025, embedUR systems, a leader in embedded systems and Edge AI solutions, partnered with Infineon Technologies to unveil two innovative Edge AI demonstrations powered entirely by the PSOC™ Edge platform. These live showcases drew significant attention for their real-time responsiveness, ultra-low power operation, and practical use cases across consumer and industrial applications.

Voice-Activated Object Recognition + Recipe Generation
The first demo featured wake word detection and real-time object identification. Attendees activated the Edge AI system with a voice command, then presented an image featuring various ingredients. The AI identified the objects in real time and generated a relevant recipe suggestion—all processed locally on the PSOC™ Edge platform without cloud dependency. This demo illustrated the potential for intuitive, AI-powered user experiences in smart home devices.

Facial Recognition with Mobile-Based Registration
The second demo introduced a facial recognition use case with mobile onboarding. embedUR developed a companion mobile app allowing users to upload and register their facial profiles. Once registered, the PSOC™ Edge platform could detect and recognize these users in real time, running all AI inference locally on the board. This fully edge-based authentication solution demonstrated secure, low-latency identity recognition for consumer and industrial systems.

“Our collaboration with embedUR systems showcases the power of PSOC™ Edge in enabling real-time, power-efficient Edge AI applications,” said Omar Cruz, Senior Manager at Infineon Technologies. “These demos highlight how our platform accelerates intelligent automation for smart home, consumer, and industrial use cases.”

“At embedUR, we’re focused on making Edge AI real—delivering practical, production-ready solutions that run on today’s silicon,” said John Marconi, VP of Technology at embedUR systems. “The work we’ve done on Infineon platforms demonstrates how edge intelligence can be deployed quickly and securely, whether it’s voice-activated control or face-based access—all without relying on the cloud.”

Edge AI Innovation Powered by PSOC™ Edge
Infineon’s PSOC™ Edge family enables intelligent, always-on AI applications with hardware-accelerated neural network processing, a Cortex®-M55 core with Helium DSP support, and robust security features. Designed for consumer and industrial applications, the platform provides a seamless AI development experience, empowering developers to build fast, secure, and power-efficient solutions at the edge.

embedUR systems: Engineering the Edge AI Experience
embedUR systems designed, optimized, and deployed both showcased demos, integrating real-time voice and vision AI inference entirely on the PSOC™ Edge platform. With deep expertise in embedded software, AI model development and quantization, and real-time systems, embedUR enables companies to bring high-performance, AI-powered products to market faster—without requiring extensive in-house AI engineering. For Infineon customers, embedUR offers full-stack engineering support from mobile app integration and AI model tuning to deployment and system-level optimization.

More AI at the Edge: embedUR’s Broader Demo Showcase
In addition to the joint demos with Infineon, embedUR showcased a wide range of Edge AI applications at their own exhibit, running on various industry-leading AI silicon platforms such as the PSOC™ Edge from Infineon. These demonstrations reinforced embedUR’s ability to deliver efficient, high-performance AI on memory-constrained, low-power devices.

The theme for Earth Day 2025, ‘Our Power, Our Planet,’ aims to support the tripling of renewable energy by 2030 and also calls on individuals and communities to take meaningful action through education, advocacy, and hands-on environmental initiatives. The UN Environment Programme’s Earth Action Pledge encourages people and organisations to share their commitment on social media by taking steps that contribute to environmental protection. Among the many ways to participate, planting a tree remains one of the most impactful gestures to support nature.

This is at the heart of what Grow-Trees.com, the social enterprise focused on afforestation, is championing this year. To mark Earth Day 2025, Grow-Trees.com is inviting individuals and corporate entities to take a green pledge through their official website, https://www.grow-trees.com. Users can enter their name, mobile number, and email address to commit to planting trees and advocating for change. “By making conscious choices, planting trees, reducing waste, and conserving resources, we can restore what’s been lost. Together, we can reverse the damage and create a healthier, greener world- for today and future generations,” reads the pledge. Those wishing to greet loved ones with trees this Earth Day can also click on the relevant link and select from a wide range of projects listed on the website.

Some of their initiatives include Trees for Elephants® in Singhbhum, Jharkhand, Trees for Tigers® around the Pench Tiger Reserve and the Sundarbans National Park, Trees for Leopards®, Nainital, and Trees for Hornbills™ at Phek, Nagaland, India, all aimed at strengthening wildlife habitats. Meanwhile, projects like Trees for Ram Bhoomi® and Trees for Delhi are focused on improving the ecological balance in urban areas. Internationally, Grow-Trees.com works in Uganda through its Trees for Refugee Wellness programme, in Lela Village, Indonesia with Trees for Sunda Pangolins, and in West Usambara, Tanzania with Trees for Colobus Monkeys. Tree species for each location are carefully selected to match the local ecology and support habitat needs.

The contributors will receive an eTreeCertificate®, recognising their support for nature.

 “We remain committed to expanding green cover and helping the planet to breathe better. This Earth Day, we are renewing our efforts to expand our reach, involve more communities, and continue our role in addressing environmental challenges,” says Pradip Shah, co-founder of Grow-Trees.com.

As part of its efforts, Grow-Trees.com has already planted 20,497,414 trees as of April 2025, which, upon maturity, are expected to absorb 409,948,280kg of CO₂ annually. Further, its projects have generated 1,691,037 employment days through community engagement.

Mumbai, 22 April 2025: Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces Mr. Tommy Hilfiger’s visit to Mumbai, India, on April 15, 2025, for a vibrant day of fashion, cultural exchange, and connection – reinforcing the brand’s presence in one of the world’s most dynamic style capitals.

The day began with a visit to the TOMMY HILFIGER store at Jio World Drive, located in the heart of Mumbai’s luxury shopping destination, the Bandra Kurla Complex. There, Mr. Hilfiger participated in a panel discussion moderated by Indian creative force Sarah-Jane Dias, and Bollywood actress, model and philanthropist Manushi Chhillar. The conversation explored style, fashion and global influence – uniting icons from both American and Indian fashion cultures.

Bengaluru, April 22nd 2025 – Sumadhura Group, one of South India’s leading real estate developers, has officially announced its debut in South Bengaluru with the launch of project Codename Uru—the group’s tallest residential development in the city, located in Kenchanhalli. Spread over 3.25 acres of land and inspired by the rich culture and heritage of Karnataka, this landmark project is expected to generate a topline of 500 crore.  The project will be ready for possession by December 2029.

Codename Uru is a thoughtfully planned residential project, offering 297 well-designed 2 and 3 BHK homes across two towers rising 28 floors, with 80% of the total area dedicated to open spaces for a harmonious and spacious living experience. This project distinguishes itself not only by its towering presence but also through its unique design philosophy, which marries modern living with elements drawn from Karnataka’s traditional architecture. Rooted in the rich cultural tapestry of Karnataka while embracing modern design principles, Codename Uru artfully combines the enduring beauty of historic sites like Hampi and Vijayanagar among others with contemporary style, achieving a harmonious blend of tradition and modernity.

Located in Kenchanhalli along Mysore Road, this development is surrounded by rapidly growing social infrastructure and offers excellent connectivity to key parts of the city. Major landmarks such as the Jnanabharathi Metro Station, NICE Road, and Metro Cash & Carry are easily accessible—just a one-minute drive to the metro station and five minutes to Metro Cash & Carry. The project also enjoys close proximity to the sprawling 1,200-acre Bangalore University, enhancing its appeal for residents seeking convenience and connectivity.

One of the standout features of the project is its expansive 22-feet-long balconies, offering ample space for relaxation, outdoor seating, or personalized décor. Additionally, the project seamlessly integrates biophilic design at its core, featuring over 10 themed lush gardens to create a greener, healthier, and more serene living environment. The project also boasts of  a modern clubhouse—‘Club Sumadhura’– Bengaluru’s first clubhouse inspired by Carnatic heritage—offering over 50 thoughtfully curated amenities that promote a community-centric, active, and tranquil lifestyle.

Sharing his thoughts on this expansion, Mr Madhusudhan G, Chairman & Managing Director of Sumadhura Group, said: “South Bengaluru has emerged as a vibrant growth corridor, and our foray into this region with this landmark project marks a significant milestone in our journey. As a brand deeply rooted in excellence and high-quality, we see this expansion as a natural step in our vision to create strategically developed and lifestyle-focused communities across Bengaluru. Our aim is to strike the perfect balance between modern urban living and the rich cultural ethos of Karnataka. With each project, we aspire to shape the city’s skyline while nurturing environments where people can truly thrive. As Bengaluru continues to grow as a global city, the future of real estate lies in creating sustainable, connected, and community-centric spaces. At Sumadhura, we remain committed to leading that transformation—bringing quality, integrity, and design excellence to every corner of this dynamic city.”

With this launch, Sumadhura Group reinforces its commitment to delivering premium, community-focused developments that seamlessly blend prime location, excellent connectivity, and an elevated lifestyle.

New Delhi, 22 April 2025 – With over 23 lakh students expected to appear for NEET 2025, India’s most competitive medical entrance exam demands not just hard work but also smart, disciplined preparation. For aspirants studying at home, having a focused strategy can make all the difference. Eight proven techniques, supported by academic experts and past toppers, offer a clear roadmap to success.

The first step is creating a realistic and structured study plan that breaks the vast NEET syllabus into manageable daily, weekly, and monthly goals. Balancing study time with adequate rest, prioritising weak areas, and building in revision slots can lead to consistent progress. NCERT textbooks, especially for Biology and Chemistry, remain the foundation of NEET preparation — students should study every chapter thoroughly and master all diagrams and in-text questions.

Regular practice through previous year question papers (PYQs) and mock tests under timed conditions is essential to build exam temperament and refine time management skills. After each test, analysing mistakes and identifying weak areas is crucial for continuous improvement.

Smart revision techniques — including flashcards, mind maps, and spaced repetition — support long-term retention. Managing time efficiently during both preparation and the exam, along with practicing strategic skipping of time-consuming questions, helps maximise scoring potential.

Equally important is maintaining a healthy routine. Good sleep, balanced nutrition, and light physical activity contribute significantly to mental focus and resilience. Connecting with peers, online mentors, or discussion forums can provide motivation and diverse learning perspectives. Staying updated with official NEET announcements is vital to avoid any last-minute surprises.

“NEET is not just a test of academic knowledge — it’s also a test of endurance, strategy, and self-belief,” said Mr Nikhil Sachan ,Director, Careerkick Services. “It is crucial for students to develop a disciplined approach to studying, but also to maintain their physical and mental well-being throughout their preparation. With the right balance, structured approach, and a commitment to continuous learning, even students preparing from home can rise to the challenge and secure a place in the medical college of their dreams. The key is not just hard work, but working smartly and staying motivated through the process.”

With determination, structure, and the right mindset, aspirants can confidently prepare for NEET 2025 and take a decisive step toward a rewarding medical career.