Potential Cut in US Federal Funds Rate – An Event in the Making

In the Federal Open Market Committee (FOMC) Meeting to be held on September 17 and 18, 2024, it is expected that the United States (US) Federal Reserve (Fed) may start cutting its Federal Funds Rate – with the rate cut being estimated to be either 25 basis points (bps) or 50 bps. Currently, the Chicago Mercantile Exchange Group is indicating a 65% probability of a 50 bps cut in interest rates. Nonetheless, a rate cut could be a significant step because the borrowing costs could witness a significant drop from its elevated levels for the first time in 4 years. Furthermore, as the US Consumer Price Inflation (CPI) has dropped below 3% and the growth in non-farm payroll has remained weak, the Fed wants to ensure a “soft landing” in order to keep economic growth on track without letting it slip into a recession.

Headline inflation has decreased from its elevated levels of 9.1% in June 2022. In August 2024, while the headline CPI, on a month-over-month basis, rose 0.19%, core CPI rose 0.28% – higher than the consensus expectation of 0.2%. On a year-over-year basis, this corresponded to 2.5% for headline CPI and 3.2% for core CPI (versus 2.9% and 3.2% prior, respectively). An upside surprise in core inflation of August 2024 played spoilt sport for the short- term momentum of disinflation from prior months, which had been mostly been consistent with the Fed’s 2% target.

The US Bureau of Labour Statistics presents statistics from two monthly surveys – Household Survey (measures labour force status, including unemployment, by demographic characteristics) and Establishment Survey (measures nonfarm employment, hours, and earnings by industry). For August 2024:

  • Household Survey: Both the unemployment rate, at 2%, and the number of unemployed people, at 7.1 million, changed little in August. These measures stood higher than a year earlier, when the jobless rate was 3.8%, and the number of unemployed people was 6.3 million.
  • Establishment Survey: Total non-farm payroll employment increased by 142,000 over the month. Employment growth in August was in line with average job growth in recent months but was below the average monthly gain of 202,000 over the prior 12 months.

From Chart 2, we can infer that firms have slashed open positions, which has resulted in job openings rate to dip from its peak of 7.4% in March 2022 to 4.6% in July 2024. Currently, the ratio of job openings to unemployed people has returned to the pre-pandemic levels.

With decreasing job growth, marginally higher unemployment rate, and shrinking job openings rate, the US labour market has been tight. Hence, it would be interesting to see the impact of the expected rate cut on these metrics.

The US economy gained momentum in Q2-2024, with its Gross Domestic Product (GDP) expanding at an annualized rate of 3.0% – a notable improvement from the Q1-2024 growth rate of 1.4%. This growth has been driven by a solid increase in consumer spending, which has consistently been the biggest driver of the economic expansion. While the Fed has managed to allay any recessionary fears through timely interventions, continuing to spend at a sufficient pace to keep the economy growing can be challenging at elevated borrowing levels. Hence, a rate could potentially aid the economic growth.

As per US Bankcorp, for much of 2024, US large-cap stocks have outpaced mid-cap and small-cap stocks because of higher financing costs, as a result of elevated interest rates. This has disproportionately affected smaller companies that have had limited cash reserves and need to issue debt more frequently. The direction of equity markets is yet to be observed. Keeping that in mind, it would be noteworthy to witness the potential impact of interest rate cut on the equity markets.

Jerome Powell – Chair of the Federal Reserve – at the Jackson Hole Symposium on August 23, 2024, indicated that various economic parameters of US signal to the start of an interest rate cut. In anticipation of this event, US treasury yields have softened across the board – with the yields of US 1-year, 2-year and 10-year Treasury Securities decreasing by 49.4 bps, 31.5 bps and 23.4 bps respectively between August 23, 2024 and September 16, 2024.

Interest rates are key in driving the prices of precious metals. As a matter of fact, the movement of prices from the last interest rate hike of a given cycle, to 2 years after the Fed has made the last cut of the following easing cycle, indicates that prices of precious metals have increased over that period. While the timing of the start of cut in interest rates has remained uncertain, historically gold and silver have performed particularly well during easing cycles.

The World Sushi Festival Takes Center Stage at Eight in Phoenix Mall of the Millennium, Pune

Pune, 16th October 2024 — Sushi enthusiasts and food lovers, mark your calendars! Eight at the Phoenix Mall of the Millennium is thrilled to announce the launch of the much-anticipated World Sushi Festival. This one-of-a-kind celebration of global flavors will bring together sushi creations inspired by eight different countries, each crafted with locally sourced ingredients that give an authentic and unique twist to this beloved Japanese dish.

The World Sushi Festival featuring flavors from:

– Argentina – Infusing bold chimichurri flavors into traditional sushi, creating an exciting fusion.

– India – A spicy, aromatic twist on sushi with rich Indian spices and local ingredients.

– Vietnam – Fresh, zesty rolls inspired by Vietnamese street food.

– Peru – Showcasing the country’s unique take on sushi with citrusy, fresh flavors.

– Korea – A blend of three types of mushrooms, Enoki and other Korean staples.

– Turkey – Mediterranean influences meet sushi, with flavors inspired by Turkish cuisine.

– Sri Lanka – Tropical crab stick flavors and a kick of spice in every bite.

– Japan – The traditional elegance of sushi, celebrating its origins with a twist.

The festival will feature 5 non-vegetarian and 3 vegetarians with 4 & 8 piece sushi options, catering to all palates and dietary preferences. Each sushi creation has been thoughtfully curated to reflect the essence of its respective country, using locally sourced ingredients for an authentic taste experience.

“The World Sushi Festival is more than just a celebration of sushi—it’s a journey across cultures, where each bite tells the story of a country through its ingredients and flavors. At Eight, we’re always pushing culinary boundaries, and this festival is our way of offering something truly special to Pune’s vibrant food scene.,” said Chef Sagar Sarkar, Chef de Cuisine at Eight.

Panasonic’s DiwaliWaliSafai Initiative Celebrates Five Years of Promoting Responsible E-Waste Management

New Delhi, 16 October 2024: To mark International E-waste Day, Panasonic Life Solutions India – a leading diversified technology company announced the fifth edition of its flagship #DiwaliWaliSafai campaign. According to a United Nations Trade and Development (Unctad) report published in 2024, India saw the highest 163 per cent growth globally in generating electronic waste from screens, computers, and small IT and telecommunication equipment (SCSIT) between 2010 and 2022. The campaign is Panasonic’s take on addressing the rising problem of e-waste management and sensitizing consumers around the need for responsible collection, disposal, and recycling.

As part of the DiwaliWaliSafai campaign, starting 14th October, Panasonic is hosting an exciting contest on its social media platforms. The contest encourages consumers to take part in responsible e-waste disposal. Participants can visit the Panasonic’s authorised D2C website, where they can submit their details for free-of-cost home pick-ups of e-waste collection of large appliances or get assistance in identifying the brand’s closest e-waste collection centre. To express our gratitude, consumers who actively contribute to e-waste recycling will have the chance to win exciting Panasonic products.

Commenting on the campaign, Fumiyasu Fujimori, Managing Director of Panasonic Marketing India, Panasonic Life Solutions India said, “E-waste, comprising of discarded electronic devices such as smartphones, computer parts, wires, circuit boards, calculators, gaming consoles, motherboards etc. is turning into a growing concern worldwide. The Global E-waste Monitor 2024 reports that 62 billion kg of e-waste was generated globally in 2022. At Panasonic, we are deeply committed to contributing to a sustainable future through our business operations. From leveraging eco-friendly technologies and promoting renewable energy sources to organizing environmentally focused initiatives like tree plantation drives and responsible e-waste awareness campaigns, every action we take is aligned with our goal of sustainability and societal development. We strive to make a positive impact on the environment while encouraging our consumers to do the same.”

Pooja Garg Khan, Head Corporate Communications and CSR, Panasonic Life Solutions India highlighted “Initiated in 2020, with DiwaliWaliSafai, Panasonic is calling upon everyone to proactively become agents of change and responsibly manage e-waste. At Panasonic, we are committed to building a sustainable future, aligning with Panasonic Green Impact’s principles, we have collected 55,272 metric tons of e-waste since the year 2020. Our campaign has been winning hearts for years now, and this year too, we have renewed it to build on the momentum and urge more consumers to join hands for a more sustainable future.”

The DiwaliWaliSafai campaign is centred around the ritual of festive cleaning, a significant and widespread custom in every Indian household during the festival of Diwali. While consumers focus on celebrations and buying new items, the responsible disposal of old electronics gets overlooked. Panasonic has always been known for creating a difference, and our DiwaliWaliSafai campaign is one such initiative that reflects our core dedication to the environment.

Magicbricks: Capital Appreciation and Rising Rental Yields Boost Investor Confidence in Indian Real Estate

New Delhi, October 16, 2024: With expectations of capital appreciation and rising rental yields, the homebuyer sentiment continues to grow strong, revealed Magicbricks’ latest Housing Sentiment Index (HSI). Based on a survey of over 2100 customers, the report indicates that the customer housing sentiment has increased from 149 to 155 in just 6 months (April vs September 2024).

Investor sentiment was also notably robust in Noida and Greater Noida, both recording a high HSI score of 163, while cities such as Gurugram, Ahmedabad, and Hyderabad followed closely with scores of 160 each. Conversely, markets like Delhi (HSI score 151), Bengaluru, and Mumbai (HSI score 148) exhibited relatively lower sentiment, likely attributable to rising property prices.

Abhishek Bhadra, Head of Research at Magicbricks, offered a comprehensive analysis of the report’s findings: “Strong Housing Sentiment Index reflects growing confidence in the real estate sector, driven by factors such as increasing incomes and financial stability. The luxury segment, in particular, is gaining traction, and investors are prioritizing returns on investment, rental yields, and the long-term security of property ownership. Looking ahead, we expect this momentum to persist, fueled by ongoing urbanization, rising incomes, and favorable government policies designed to boost residential demand.”

The survey also underscored growing confidence among homebuyers and investors within the luxury segment, where properties priced between INR 3.5-5 crore showed an HSI score of 162.

The report further highlights that the HSI score for under-construction properties continued to improve from 157 in April 2024 to 161 in September 2024, indicating customer confidence towards upcoming developments and projects.

New S32J Family of Safe and Secure Ethernet Switches Enables Scalable Vehicle Networks, Extending NXP CoreRide Platform

Delhi October 16, 2024 – NXP Semiconductors N.V. (NASDAQ: NXPI), the worldwide leader in automotive processing and networking, has introduced the new S32J family of high-performance Ethernet switches and network controllers.

The S32J family shares a common switch core, NXP NETC, with NXP’s latest S32 microcontrollers and processors, allowing them to operate together as one expanded virtual switch. The common networking switch core simplifies integration and software reuse with other solutions within the recently announced NXP CoreRide platform and offers OEMs more efficient and re-configurable networking choices.

The S32J provides 80Gbps bandwidth with ports ranging from 10Mb to 10Gb, and powerful dual Arm® Cortex-R52 cores to address diverse requirements of new vehicle architectures. The S32J devices meet TSN automotive standards and provide robust ASIL-D safety, hardware security engine (HSE) and MACsec ports for mixed-critical data traffic.

The combination of the S32J family with the NXP CoreRide platform provides production-grade networking solutions with pre-integrated software and tooling. The solutions include a complete software enablement kit for HSE and MACsec security, TSN stacks and remote configuration and monitoring capabilities. A virtual development kit for the S32J family will be available by the end of 2024. The solution will be available to OEMs and Tier-1 suppliers in 2025.

The building blocks for SDV networks

“The transition to software-defined vehicles requires OEMs to simplify their network architectures and reduce the software and hardware integration complexity,” said Meindert van den Beld, senior vice president and general manager of in-vehicle networking at NXP. “The S32J and NXP CoreRide networking solutions provide production-ready building blocks for these new software-defined network architectures.”

NXP CoreRide Networking ecosystem voices

Dr. John Heinlein, Chief Marketing Officer at Sonatus

“Sonatus is a longstanding partner with NXP, with our combined technologies already in millions of production vehicles. This new NXP CoreRide networking solution deepens our support for vehicle networking and the NETC networking foundation across NXP products, enabling OEMs to accelerate development of more adaptable, upgradable architectures for software-defined vehicles.”

Dr. Stefan Poledna, Chief Technology Officer and Co-founder of TTTech Auto

“At TTTech Auto, we are excited about the advancements in vehicle networking solutions through NXP’s CoreRide networking platform. The integration of scalable and dynamically re-configurable network management capabilities for TSN- based, advanced Ethernet networks is crucial for the development of software- defined vehicles (SDVs). TTTech’s MotionWise platform complements the NXP CoreRide networking solution, delivering safe and flexible communication solutions that help OEMs and Tier-1s accelerate development cycles, enhance system reliability, and enable seamless end-to-end communication across vehicle networks.”

NXP CoreRide platform

The NXP CoreRide platform marks a major step forward in helping automakers overcome software and hardware integration barriers, while scaling development efforts for new architectures in software-defined vehicles (SDVs). The platform integrates NXP’s S32 compute, networking, system power management with middleware, OSes and other software from the world’s leading automotive software providers, including Accenture ESR Labs, ArcherMind, Blackberry QNX, Elektrobit, ETAS, Green Hills Software, Sonatus, Synopsys, TTTech Auto, Vector Informatik GmbH, and Wind River, Tier-1 suppliers like Valeo as well as integration service providers like Foxconn.

Aditya Birla Housing Finance partners with BharatPe to Revolutionize Secured Lending

Mumbai, October 16, 2024: Aditya Birla Housing Finance (ABHFL), a fully owned subsidiary of Aditya Birla Capital Limited, India’s leading diversified financial services company, announced a strategic partnership with BharatPe, a renowned Indian fintech company to facilitate access to home loans and loan against property for merchant partners.

ABHFL is the first housing finance company to partner with BharatPe, offering streamlined access to secured lending through advanced digital solutions, significantly enhancing the user experience. This collaboration enables ABHFL to offer Home Loans (HL) and Loans Against Property (LAP) to over 1. 3 crore merchants of BharatPe across 450+ cities, with a strong focus on Tier 2 and 3 markets.

Backed by ABHFL’s financial expertise and BharatPe’s vast network, the partnership aims to provide seamless access to customized financing solutions for both, existing as well as new merchants.

Merchants can initiate loan applications directly through the BharatPe app, and avail benefits like faster processing, enhanced transparency, and real-time updates. The partnership is poised to deliver region-specific, innovative financing solutions tailored to meet the unique needs of BharatPe’s diverse merchant base.

Mr. Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Ltd., said,At Aditya Birla Housing Finance, with customer at the heart of everything that we do, it is our constant endeavour to align our solutions with the evolving digital needs of our customers. This partnership with BharatPe enables us to expand our digital footprint while offering customised region-specific financial solutions to their vast digital ecosystem. It will empower a larger segment of the population to achieve their homeownership dreams with greater ease and efficiency. This initiative underscores our commitment to providing a happy home loan experience and strengthens our role as industry innovators to make homeownership achievable for a wider range of individuals.”

Mr. Nalin Negi, CEO, BharatPe, said, “In August this year, we ventured into secured loans with the launch of Two-wheeler loans and Loans Against Mutual Funds, offered in partnership with renowned financial services companies. I am excited about our partnership with Aditya Birla Housing Finance that enables us to offer 2 new types of secured loans- Home Loans and Loans Against Property. I am confident that with this partnership, we will be able to add a new dimension to our existing association with our merchants. This partnership will enable us to offer region- specific, digital first secured credit solutions to the merchants of Bharat. These categories of loans will also play a vital role in enhancing our engagement with our merchant partners, as we will be able to help them with credit for their big-ticket or once in a lifetime purchases. We stay committed to empower offline merchants across the country with our wide range of offerings and will continue to innovate to add new and relevant fintech products for the merchants and consumers across the country.”

ABHFL will cater to the diverse needs of BharatPe’s vast merchant network by offering innovative, customised financing solutions designed to meet the specific requirements of different regions across India. This signifies a new milestone in ABHFL’s dedication to broadening its digital presence and offering innovative financial solutions to a wider audience.

SpecX Systems Introduces AeroCool Pivot- Redefining Mid-Tower Elegance for PC Enthusiasts

SpecX Systems Pvt. Ltd, a leading distributor of cutting-edge technology products, is excited to announce the launch of the Pivot Mid Tower Case from AeroCool. This product is set to revolutionize PC gaming builds for both enthusiasts and professionals alike, offering unmatched versatility and design.

AeroCool, a brand synonymous with innovation and quality in the gaming industry, continues its legacy of delivering top-tier products for the modern gamer. The Pivot Mid Tower Case, now available through SpecX Systems, promises a sleek and powerful solution for custom PC builds, catering to gamers and performance-seekers.

AeroCool Pivot Mid Tower Case: Versatility Meets Design
The Pivot Mid Tower Case is designed for users aiming to combine aesthetics with performance. It is compatible with ATX, Micro ATX, and Mini-ITX motherboards and supports GPUs up to 345mm, offering ample space for high-end components. Additionally, the case allows CPU coolers up to 170mm and multiple air and liquid cooling options, making it ideal for extreme performance builds.

Key Features:

  • 170mm CPU Cooler Support: Ensures compatibility with powerful air coolers.
  • 345mm GPU Support: Room for the latest and largest GPUs on the market.
  • 7-Port ARGB PWM Hub: Allows for stunning customizable RGB lighting.
  • 240mm Liquid Cooling Support: Advanced cooling options for high-performance gaming sessions.
  • Pre-installed ARGB Fans: Three ARGB fans provide efficient airflow and enhanced visual appeal..
    A Global Benchmark in Gaming Hardware
  • AeroCool is proud to be part of Pro Gamers Group (PGG), a global leader in gaming hardware solutions. Since its founding in 2003, PGG has become a benchmark in the gaming industry, consistently delivering top-notch products that cater to gamers’ evolving needs.

“We are thrilled to bring AeroCool’s Pivot Mid Tower Case to the Indian market,” said Kumaravel V, National Sales Manager at SpecX Systems. “This case is a game-changer, offering both aesthetics and functionality that appeal to gamers and PC enthusiasts alike. As the gaming community continues to grow, AeroCool products continue to set new standards for quality and innovation.”

Kia India Partners with Airtel Business for Enhanced Kia Connect 2.0 Experience

Bangalore  (India), October 16, 2024 – Kia India, one of the fastest-growing premium carmakers in the country, has partnered with Airtel Business, the B2B arm of Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, for its Kia Connect 2.0 platform. This 2.0 platform focuses on five pillars: Vehicle Management, AI Voice Command, Convenience, Remote Control, Safety and Security and Navigation and through Airtel’s robust nationwide communications network will power all connected car variants of Kia with reliable and secure real-time connectivity, enabling uninterrupted transfer of critical data.

Commenting on this, Hardeep Singh Brar, Sr. VP and Head of Sales and Marketing, Kia India, said, “As part of our 2.0 transition, we are introducing the OTA (Over-the-Air) Kia Connect Diagnostics, unlocking the possibilities of Software-Defined Vehicles where IoT technology becomes fundamental to our offerings. We are excited to partner with Airtel Business whose future-ready solutions will seamlessly integrate with our vehicles, ensuring robust data security and privacy. With Airtel’s extensive network, we will further enhance the customer experience that Kia is renowned for and deliver global technologies tailored for the Indian consumer. This collaboration will empower Kia vehicle owners with advanced analytics and real-time insights, providing essential metrics.”

Sharat Sinha, CEO ̶ Airtel Business,  said, “We at Airtel Business are at the forefront of empowering brands across sectors with a secure and dedicated network designed for IoT for the safe transmission of all customer data across connected devices. We are thrilled to power the journey of Kia’s connected cars with our future-ready technology solution that offers efficient and effective capabilities. We are committed to playing a significant role in India’s digital growth with our cutting-edge integrated IoT Hub that offers customised solutions for the unique IoT requirements of enterprises across 5G, 4G, NB-IoT, 2G and satellite”.

Powered with Airtel’s transformative IoT platform ‘Airtel IoT Hub’ which enables advanced analytics and real-time insights, Airtel’s advanced IoT solutions for connected vehicles will cover both internal combustion engine (ICE) models and electric vehicles (EVs). Airtel will ensure complete data privacy and safety for the connected vehicles, while also simplifying and automating operations across all stages of vehicle production and management.

Key features of Airtel IoT platform for connected vehicles 

  • Seamless Connectivity for ICE & EV Models: Future-ready solution that seamlessly connects vehicles
  • Complete Data Privacy & Compliance: Airtel’s solution ensures customer data security and privacy
  • Support for Telematics and Infotainment Automotive Use Cases: Airtel’s solution supports multiple automotive use cases like telematics, infotainment and end car-owner journeys
  • eSims for “Connected at Birth” Experience: With Airtel’s eSIMs, vehicles are connected straight from the factory, allowing customers to enjoy a seamless driving experience from the moment they buy the car. The solution also supports eUICC technology, thereby future proofing their investments
  • Enhanced Safety Features: Airtel’s platform enables vital safety features for drivers and passengers, including SOS emergency calling and real-time connectivity in cases of accident or emergency
  • Custom Data Plans for Different Needs: Tailored data plans have been designed to cater to both high and low data consumption vehicles, offering flexible solutions for varying vehicle needs
  • Device Health Monitoring & FOTA Updates: Airtel’s IoT platform supports remote health checks and Firmware Over-the-Air (FOTA) updates, ensuring that the cars are always equipped with the latest software for optimal performance
  • End-to-End Support & Real-Time Monitoring: From pre-launch testing to ongoing monitoring, Airtel works closely with partners to ensure real-time monitoring of customer behaviour, vehicle performance and key analytics to improve customer experience and operational efficiency

Airtel Business was the first ICT service provider in the country to connect over 20 million devices through its IoT solutions. Currently, Airtel IoT platform powers over 33 million IoT devices across the country and caters to ~55% of the IoT connectivity market in India. Airtel’s IoT platform which is well recognised across the industry by customers and analysts provides a rich suite of capabilities that helps customers with domestic and global usage, industry-specific needs, network intelligence and several innovations on the network and software side.

The company enables enterprises across industries such as automobile, energy, utilities, logistics, financial services, manufacturing and many more. Some of the key wins for Airtel IoT deployment include ̶ a partnership with Adani Energy Solutions Limited (AESL) for 20 million smart meters; with Secure Meters for the deployment of 1.3 million smart meters in Bihar on NB-IoT; a partnership with TP Western Odisha Distribution Limited (TPWODL) ̶ a joint venture between the Government of Odisha and Tata Power for the deployment of 200,000 Smart Meters in Odisha and a partnership with Matter Motor Works to power 300,000 bikes through cellular IoT.

Kia looks for possibilities that can have an everlasting, positive impact on the automotive ecosystem at large. They disrupted the market in 2019 and are doing it yet again with the Kia 2.0 transformation strategy. The Kia 2.0 is a focused approached on enhancing design and technology in vehicles and pioneering a change in the Indian Automotive Industry. The company launched the EV9 and Carnival Limousine in India to kick start this transformation with technologies never seen before, reiterating its imagery as the industry disruptor.

TecSox Partners with magicpin for Exclusive Deals and Savings for 10 Million Customers

16th October 2024: TecSox, a leading brand in tech accessories, is excited to announce its new partnership with magicpin- India’s number one shopping & saving platform. This collaboration will provide exclusive, timely offers to magicpin’s extensive customer base of 10 million, driving significant value just ahead of the festive season.

This initiative aims to strengthen TecSox’s direct-to-consumer (D2C) efforts while enhancing customer satisfaction by providing unbeatable savings. In just one week, TecSox has successfully sold hundreds of exclusive coupons to magicpin users, a clear testament to the strong appeal of this offer.

Puneet Gulati, Founder and CEO of TecSox, commented on the partnership “At TecSox, we constantly strive to excite our customers by providing them with meaningful value. Partnering with magicpin allows us to reach an even broader audience, and with up to 30% additional discounts on our current offers, this festive season is sure to be a rewarding experience for our customers.”

Suyash Jaiswal, Director Enterprise and D2C at magicpin, shared his thoughts that “We are thrilled to bring these exclusive deals from TecSox to our platform. This collaboration adds tremendous value for our shoppers, and we believe it will make their festive shopping even more enjoyable.”

With the holiday season approaching, TecSox is leveraging this partnership to enhance its brand visibility and customer reach. The exclusive deals will continue to be available on magicpin throughout the festive period, delivering great value to millions of shoppers across India.

Last Chance for Home Buyers: Only 50 Dream Homes Remain at Saya Gold Avenue

16th October 2024, Delhi-NCR: Saya Gold Avenue, the flagship project of Saya Group in Indirapuram, Ghaziabad, is nearing the completion of its remarkable sales journey. With only 50 premium homes remaining, this represents a final opportunity for aspiring homeowners to become part of a community that embodies luxury, comfort, and a true sense of belonging.

In recent months, Saya Gold Avenue has become the top choice for homebuyers seeking more than just a place to live—it has become the gold standard for living, offering a lifestyle that merges elegance with modern convenience. Strong demand has led to rapid sales, leaving only a handful of dream homes still available. This growing excitement highlights the appeal of beautifully designed spaces that offer peace, comfort, and the warmth of a real home.

Bang on NH24, and nestled in the heart of Indirapuram, Saya Gold Avenue offers the best of both worlds—close proximity to Delhi, Noida, and Greater Noida, while providing a serene, luxurious setting that feels far removed from the city’s hustle and bustle. The project boasts elegantly crafted 3 and 4 BHK apartments, each thoughtfully designed to cater to the modern family’s every need, blending luxury and comfort seamlessly.

Living at Saya Gold Avenue means embracing an elevated lifestyle. With lush green landscapes, a tranquil swimming pool, a state-of-the-art fitness center, and recreation spaces for families, the development provides a peaceful retreat from the fast-paced world outside. With only 50 homes left, these final residences are more than just apartments—they’re the key to a life of elegance and serenity.

Reflecting on the success of the project, Mr. Vikas Bhasin, Chairman & Managing Director of Saya Homes, remarked: “The response to Saya Gold Avenue has been truly heartening. We’re not just selling homes; we’re helping people realize their dreams. With only 50 homes remaining, this is the last chance for buyers to become part of something truly special. We’ve created a place where people can come together, feel at home, and build lasting memories—and that’s something we’re incredibly proud of.” On this auspicious occasion of Navratri, I wish everyone happiness, prosperity, and the joy of new beginnings. May this festive season bring blessings to every homebuyer.”

For buyers, this is not just an investment in property—it’s an investment in their future, their family, and their happiness. Saya Gold Avenue is more than an address; it’s a place where life flourishes, friendships blossom, and families grow.

With limited homes available, this final phase presents a rare opportunity to secure a dream home in a community that offers both luxury and lasting fulfillment. Saya Gold Avenue welcomes prospective buyers to be part of something extraordinary—before the very last home is sold.