MarTech Leader WebEngage Gets Momentum in Asia Pacific

Jakarta, Indonesia / Mumbai, India – October 15, 2024: According to an IDC report, Generative AI investments in the Asia Pacific (APAC) region are projected to reach  next four years with AI-powered insights and solutions expected to transform the future of business. With this region set to drive technological progress, WebEngage, a global leader in retention consulting and customer engagement, has today announced its expansion in the Asia Pacific market. The company aims to revolutionise how businesses in the APAC region engage with their customers by offering a comprehensive suite of tools to empower marketers to create personalized and effective campaigns. With ambitious goals to achieve 5x growth by 2027, this strategic move aims to leverage the region’s thriving startup ecosystem and digital-first legacy businesses. WebEngage is set to enhance customer experiences and drive sustainable growth in APAC for B2C brands with advanced, AI-powered, insights-driven strategies.

Hetarth Patel, Vice President of Growth Markets (MEA, Americas, APAC), WebEngage, emphasized the importance of APAC as a key market for the company, given the rising demand for customer engagement solutions fueled by the region’s dynamic digital economy. He stated, “In today’s competitive landscape, businesses are increasingly realizing the necessity of hyper-personalized customer engagement to foster loyalty and improve Customer Lifetime Value. Our AI-powered CDP, personalisation engine and engagement suite have been delivering consistent uplift of revenue and margins to businesses in the Asia Pacific market for clients such as PFI Mega Life, Unilever, Arabian Oud, and PasarPolis, among others. We aim to become the most preferred marketing automation and customer engagement platform partner for businesses in Asia Pacific by 2027. We are also building a strong ecosystem of partners such as Global System Integrators, Consulting Houses and Digital Marketing Agencies across Indonesia, Malaysia, Vietnam, Thailand and the Philippines.”

The current landscape reveals a significant gap in generative AI adoption among businesses, limiting their ability to create hyper-personalised content and conduct experimentation. “Our goal is to change that narrative,” Patel stated. “By integrating our proven AI capabilities packed for specific industries and sub-industries, businesses can unlock new levels of creativity and efficiency.”

WebEngage is dedicated to a long-term growth strategy in APAC, focusing on innovation to address the market’s unique needs. The company has established a strong foothold with prominent clients such as PFI Mega Life, PasarPolis, TyrAds, QBFoods, and MedsGo, spanning industries including e-commerce, retail, finance, and more. WebEngage clients have witnessed a remarkable uplift in revenues and margins by up to 40% across industries.

WebEngage is a leading marketing automation platform that delivers customized marketing analytics solutions. By leveraging first-party data and actionable insights, WebEngage has empowered over 800 brands across India, the Middle East & Africa, Latin America, and Southeast Asia to develop personalised engagement strategies tailored to their unique customer needs.

PVR INOX Announces Results For The Quarter & 6 Months Ended 30th Sep’24

Gurugram, October 16th, 2024: PVR INOX Limited today announced its unaudited standalone and consolidated financial results for the quarter and the 6-month period ended September 30, 2024.

During the quarter, the company recorded 38.8 mn admissions with an ATP of INR 257 and SPH of INR 136. In the 1st half of the year, the company recorded 69.2 mn admissions with an ATP of INR 247 and SPH of INR 135.

The Indian box office collections witnessed a significant QoQ growth of 40% in Q2 FY’25, reflecting strong audience turnout and solid performance across multiple film releases.

The resurgence in collections was largely driven by Hindi-language films, which saw an impressive 91% increase in collections compared to the previous quarter. A major contributor to this success was the record-breaking performance of Stree 2, which has now become the highest-grossing Hindi movie of all time. Additionally, Kalki, released at the end of Q1 FY’25, continued to perform strongly across both Hindi and Telugu markets, further boosting box office numbers.

Internationally, Deadpool and Wolverine made headlines by becoming the highest-grossing R-rated movie worldwide, generating an astounding USD 1.3 billion in global box office revenue. Regional hits such as G.O.A.T. (Tamil) and Devara (Telugu) also contributed significantly to the quarter’s strong performance.

PVR INOX’s strategic decision to re-release popular films proved to be highly successful, adding more choice for moviegoers during leaner periods. Approximately 6% of Q2 admissions came from the re-release of classics such as Tumbbad, Laila Majnu, Rehnaa Hai Terre Dil Mein, and Veer Zaara. The strong box office performance of both new releases and older classics demonstrates that good quality content is the primary factor that drives cinema attendance.

Moreover, National Cinema Day, held on Friday, 20th September, saw an overwhelming response from audiences across the country. In a collaborative effort involving more than 11 multiplex chains and over 4,000 screens nationwide, PVR INOX welcomed approximately 1 million guests to its cinemas, marking one of the biggest days of the current fiscal year.

The upcoming quarter promises to be highly exciting with a strong lineup of releases across languages. Just last week, we saw the release of ‘Vicky Vidya Ka Woh Wala Video’, starring Rajkumar Rao and Tripti Dimri, and ‘Jigra’, featuring Alia Bhatt. Looking ahead, Diwali in November brings two major Hindi films—‘Singham Again’, a multistarrer blockbuster starring Ajay Devgan, Kareena Kapoor, and others, along with ‘Bhool Bhulaiyaa 3’, headlined by Kartik Aryan and Tripti Dimri. December will see the release of ‘Baby John’ starring Varun Dhawan and Jackie Shroff.

One of the most anticipated releases of the year is Allu Arjun’s ‘Pushpa 2’, set to hit screens in five languages in the first week of December. Additionally, the regional film slate includes ‘Kanguva’, a multilingual release featuring Suriya and Bobby Deol, ‘Game Changer’ with Ram Charan and Kiara Advani, and ‘Viduthalai Part 2’ starring Vijay Sethupathy. Hollywood also 3 has a robust lineup, with films like ‘Venom: The Last Dance’, ‘Gladiator 2’, ‘Kraven the Hunter’, and ‘Mufasa: The Lion King’ set to captivate audiences.

Till date, in the current financial year, the company has opened 71 new screens and closed 42 underperforming screens, resulting in net addition of 29 screens during the period. Currently, our screen portfolio includes 1,747 screens in 356 cinemas across 111 cities in India and Sri Lanka.

The company is highly focused on executing its strategy of driving free cash flow generation, improving return metrics and reducing debt. Despite a relatively soft first half in FY’25, the company generated positive free cash flow and reduced net debt by INR 1,409 mn.

Commenting on the results and performance, Mr. Ajay Bijli, Managing Director, PVR INOX Ltd., said, “The performance in this quarter, highlights the enduring appeal of cinema and the power of compelling content. Our strategy of combining fresh blockbusters with nostalgic re-releases has resonated strongly with audiences, reinforcing our position as a leader in the multiplex industry.”

BIBA Girls launches Festive Collection: Redefining Ethnic Wear for the Next Generation

National, 15th October, 2024: As the joyful festive season approaches, BIBA, India’s leading Indian Wear brand has launched its latest festive wear collection tailored for girls aged 2-15 years. The collection not only reflects the elegance of traditional Indian wear but also embraces the lively spirit of modern fashion, ensuring that young girls can celebrate the upcoming festivities with style and confidence.

The BIBA girls festive collection aims to capture the heart and essence of the season- effortlessly merging timeless designs with playful contemporary elements. From intricate crafted Lehenga sets and dresses to colourful kurta sets, each outfit is designed to inspire young girls to express their individuality while honouring the rich traditions of Indian culture.

In sync with the new launch, BIBA has also released a digital ad, which has a vibrant showcase of the festive collection, highlighting elegant outfits designed for young girls. The ad unfolds against a vibrant backdrop, brimming with colour and energy, perfectly setting the stage for the celebration of young spirit. It captures delightful moments of girls twirling and striking poses, each radiating joy and confidence. The BIBA girls collection encapsulates the essence of the festive season, emphasising not only the beauty of the garments but also the exuberance of the girls who wear them. As they lead with their hearts, their confidence shines through, inspiring others to embrace their individuality and celebrate their own unique journeys. This ad aims to pay a tribute to the incredible spirit of young girls everywhere, inviting everyone to join in the celebration of creativity and self-expression.

Mrs. Shraddha Bindra, the visionary behind BIBA Girls and the Creative Director at BIBA Apparels, shares her passion for the collection, “BIBA Girls was born out of my love for fashion and the desire to fill a gap in the market for Indian wear for young girls. Each piece in this collection is designed to empower girls, giving them the opportunity to embrace their uniqueness and shine brightly. I believe that every girl deserves to feel beautiful and confident, and our collection embodies that sentiment.”

Mr. Siddharath Bindra, Managing Director of BIBA Apparels, states “We launched BIBA Girls a decade ago to provide young girls with more choices in Indian wear, where options have been limited. Our festive collection, beautifully showcased in this vibrant ad, embodies BIBA’s commitment to merging traditional craftsmanship with contemporary design. Each outfit is designed for comfort and style, reflecting the joyful spirit of the season and celebrating the confidence of young girls. This collection is dedicated to the incredible girls who inspire us to embrace our cultural roots while leading with their hearts every day, encouraging them to express their individuality and pursue their dreams.”

The BIBA Girls festive collection features a delightful range of outfits that blend traditional aesthetics with contemporary trends. With beautiful prints, intricate embroidery, and vibrant colors, the collection is perfect for all festive occasions—whether it’s family gatherings, pujas, or celebrations. Each outfit is thoughtfully crafted, blending tradition with modernity, allowing mothers and daughters to share cherished moments in matching styles.

Social Beat’s Digital Campaign for Fortune Foods During Ganesh Chaturthi using AI drives engagement

Chennai, India, 15th October, 2024: Social Beat, one of India’s leading digital growth partners, released an impactful digital campaign for Fortune Foods during the auspicious occasion of Ganesh Chaturthi 2024. The campaign, inspired by Lord Ganesha’s rich cultural heritage, timeless mythological stories and his love for food, aimed to unite communities online and provide engaging experiences through a series of creative contests and storytelling brought to life with the help of artificial intelligence.

Social Beat’s Digital Campaign for Fortune Foods During Ganesh Chaturthi using AI

The primary goal of the campaign was to celebrate Ganesh Chaturthi in a way that resonates with both younger and older generations. By presenting ancient tales of Lord Ganesha in a fun, modern format, the campaign brought people together, blending tradition with innovation.

Commenting on the campaign, Jignesh Shah, Head of Marketing, Fortune Foods, said, “Ganesh Chaturthi is a cherished festival for millions, and we wanted to connect with consumers in a way that honours tradition while embracing innovation. Food is such an integral part of the celebrations, and Social Beat’s creative approach enabled us to not only share the essence of Lord Ganesha’s stories but also engagingly celebrate the festive flavours. The results truly exceeded our expectations in terms of both reach and engagement.”

Speaking on the success of the campaign, Suneil Chawla, Co-Founder, Social Beat, said, “Ganesh Chaturthi is a festival that brings people together, and we wanted Fortune to facilitate that in the digital space. Our goal was to blend cultural storytelling with modern technology, creating a campaign that not only engages but also inspires. The overwhelming response we received highlights the power of digital storytelling in resonating with diverse audiences.”

Performance Highlights:

Total Reach: Over 21 million accounts engaged across 10 days

New Instagram Followers: 1,500

Total Contest Entries: 1,622

Total Impressions: 48.5 million

Average Cost Per Engagement (CPE): As low as ₹0.01

The campaign received an overwhelming response, particularly on Facebook and Instagram, driving the highest engagement with over 3.5 million video views.

The 10-day digital campaign titled “A Divine Journey Through the Timeless Tales of Lord Ganesha,” featured five stories and five contests, each designed to educate, entertain, and encourage audience participation while promoting the values and wisdom associated with Lord Ganesha. AI tools such as Midjourney, Immercity, and Photoshop AI were used to create compelling story visuals, supported by an exciting series of contests that ran throughout the 10-day festival. Each day featured a new tale or contest, offering rewards for participants. This multi-platform strategy included a mix of Instagram and Facebook posts, videos, and interactive content, concluding with a special Visarjan post.

The Ganesh Chaturthi campaign for Fortune Foods is a testament to Social Beat’s expertise in driving digital impact and engagement, connecting brands with their audience on a deeper, more personal level.

About Social Beat: 

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.

Team MRF Tyres wins Rally Silesia – Rajd Śląska – Poland 2024

Andrea Mabellini and Virginia Lenzi take their first European victory after a solid and mature performance against two-time FIA ERC champion Hayden Paddon

Team MRF Tyres’ Andrea Mabellini and Virginia Lenzi

Team MRF Tyres’ Andrea Mabellini and Virginia Lenzi

Katowice, October 14th, 2024: Team MRF Tyres, registered victory at the final round of European Rally Championship 2024 at the Rally of Silesia, Poland. Team MRF Tyres’ Andrea Mabellini and Virginia Lenzi (ITA) participating in Škoda Fabia RS Rally2, won the 8th Rally Silesia – Rajd Śląska, and became the eighth different winner of the eight round 2024 FIA European Rally Championship.

The Italian crew, who finished second in the previous championship round at the JDS Machinery Rali Ceredigion, delivered an outstanding performance, allowing Mabellini to claim his first European career victory. This is a significant result, marking the first time in 13 years that an Italian has won a European rally outside of Italy. With this result, Mabellini finished the season in fourth place, missing out third by just a few points, while contributing significantly to Team MRF Tyres’ second-place finish in the teams’ standings.

Mabellini’s success was built over time, with strategic teamwork ensuring the right tyre choices at critical moments. The Italian driver was in contention from the start, securing second place in the opening show stage and becoming the only driver to challenge former WRC driver Hayden Paddon, the two-time European champion. The turning point came on Day 2, with Mabellini’s victory on SS11, propelling him into the lead after an intense battle fought down to the tenths of a second.

The key moment came three stages from the end: after a mostly dry rally, changing weather conditions and the rain made tire choice crucial. Team MRF Tyres made no mistakes, with Mabellini driving with both speed and precision, showing maturity, and extending his lead from a narrow 1.9-second margin to an 18.3-second gap by the finish.

“I’m extremely happy. I want to thank Team MRF Tyres for believing in me from the start. We’ve worked hard together, and achieving this result is a huge satisfaction for all of us. A big thanks also to Virginia, who understands me perfectly, guides me, and without whom I wouldn’t be able to give my best, and to everyone who supported us from Italy. It’s been an incredible weekend, a season finale to remember. We’re enjoying this moment,” said Mabellini.

Also crossing the finish line in Katowice were Team MRF Tyres’ Amaury Molle (B) and Alex Dubois (FRA) in the Škoda Fabia Rally2 Evo. The Belgian driver returned after his accident at the Barum Czech Rally Zlín two months ago, delivering a consistent performance. Molle worked on regaining confidence and consistency, posting impressive times, including seventh on SS11, run in very uncertain conditions.

“It’s been a weekend full of positives. I know it will take time to fully regain my rhythm and the confidence to push at 100%, but I felt a great connection with the car, and Alex and I did a good job, improving stage by stage. We made a small mistake on the final stage but that doesn’t change our outlook on the weekend’s result. Thanks to Team MRF Tyres for this opportunity; now we have the winter to prepare and focus on our 2025 season,” said Molle.

LANXESS India awarded as Best Nicer Globe User Company by the Indian Chemical Council

Left to Right - Rakesh Maheshwari, Deputy Manager along with Pramod Kirdat, Manager, Global Procurement & Logistics, LANXESS India receiving the award

Mumbai, October 14th, 2024 – Specialty chemicals company LANXESS India has won the prestigious ‘Best Nicer Globe User Company Award’ for the year 2023 by the Indian Chemical Council (ICC). This accolade recognizes LANXESS India’s outstanding commitment to transportation safety and sustainability implemented through its ‘Empowered Driver’ initiative.

The award was presented to LANXESS India during the 59th Annual Awards presentation function held by ICC in Mumbai on 20th September, 2024. The event brought together various esteemed industry leaders from the chemical industry.

LANXESS India has been a pioneer in promoting safety culture and sustainable practices within the industry. As a founder member of the Transport Distribution Safety & Emergency Response initiative, Nicer Globe, LANXESS has collaborated with other chemical companies to establish globally acclaimed standards, infrastructure, and services for safe and secure transportation.

LANXESS India’s ‘Empowered Driver’ initiative focuses on empowering and improving the safety and well-being of drivers. Under the initiative, drivers are provided with essential support such counselling, comprehensive training, regular medical check-ups and are also rewarded for their safety performance.

Namitesh Roy Choudhury, Vice Chairman and Managing Director, LANXESS India commented, “We are honored to receive this award. At LANXESS India, we have always prioritized the safety and well-being of our employees, the community, and the environment. Our initiatives, such as the Empowered Driver program and our collaboration with Nicer Globe, reflect our dedication to enhancing transportation safety and fostering a culture of responsibility and care. This award motivates us to continue striving for excellence in all our operations and to contribute positively to the growth and development of the chemical industry.”

Genpact Hosts AI Day to Accelerate Industry Learning and Innovation

New Delhi, October 14, 2024 – Genpact (NYSE: G), a global professional services and solutions firm delivering outcomes that shape the future, hosted its AI Day today, bringing together numerous clients and partners in New York City to learn about the latest advances in generative AI, machine learning, data, and analytics.

“When it comes to AI, conversations often focus on the future. At Genpact, we are putting AI to work right now,” said Balkrishan “BK” Kalra, President and CEO, Genpact. “Today, we demonstrated how the combined power of domain knowledge, data, and artificial intelligence can transform business processes, driving superior value for our clients.”

The event theme, “The AI of Now”, focused on turning innovation into direct business outcomes. The agenda covered four key areas:

  1. The strategic value of AI in finance
  2. AI-led value creation in client operations
  3. The predictive supply chain
  4. Fostering an AI-first mindset at Genpact

Industry expertise, advanced technologies, and operational excellence are fundamental to building and driving successful AI-led operations,” said Tom Janowicz, Executive Vice President, Finance and Technology, Chief Financial Officer, Penske. “Throughout our 25-year partnership, Genpact has been as committed to our success and to servicing our customers as we have. They have always been way ahead of their time, and today’s experience at AI Day was no different. Genpact is the type of organization that is not only easy to work with, but one that is driving cutting-edge innovation.”

“We’ve built our reputation on advising clients on operational excellence and faster growth through technology,” said John Boccuzzi Jr, President, ISG Research. “Genpact’s AI Day provided a view into in-production AI use cases, and with it, fresh insights into integrating advanced technologies and in-depth industry experience to support clients on their growth journeys.”

“Most companies are just talking about technology tools and experimentation – Genpact has put words into action and taken this a step further today with its showcase of real-world case studies of AI in use with clients on stage,” said Manu Aggarwal, Partner, Everest Group. “It was eye-opening to gain insights into the company’s practitioner point of view, solutions for AI adoption at scale, and its focus on domain expertise combined with technology to scale AI.”

India Postal Service Honors Holy Family Hospital’s 40 Years of Care with Special Cover Stamp

Mumbai- Holy Family Hospital in Bandra, a renowned healthcare institution, has been honoured by the India Postal Service with a Special Cover Stamp, commemorating its remarkable journey of over four decades of dedicated service to the community. This distinguished recognition highlights the hospital’s contributions to healthcare in Mumbai and the countless lives touched through its compassionate care.

The event, held on 9th October 2024, featured esteemed dignitaries including Dr. Deepshikha Birla Senior Superintendent of Post Offices (SSP) North, India Post, Adv. Ashish Shelar, MLA Bandra West Assembly, and Dr. (Sr.) Beena, Executive Director of Holy Family Hospital and renowned Cardiologists – Dr. Yash Lokhandwala and Dr. Jaipal J Jadwani. The Special Cover Stamp release symbolizes the hospital’s historic journey, which began as a small 10-bed nursing home, “Silverene,” and has since grown into a 268-bedded multi-specialty healthcare facility.

Speaking at the event, Dr. (Sr.) Beena emphasized the hospital’s mission to deliver affordable and compassionate healthcare to people from all walks of life. “This recognition from the Indian Postal Service honours not just the institution, but the countless families healed and the hope restored within our walls,” she said, emphasizing the hospital’s role in the community during critical times, such as the COVID-19 pandemic.

Dr. Deepshikha Birla lauded the hospital’s commitment to service and its collaboration with India Post, noting that the Special Cover Stamp is a tribute to the hospital’s legacy of healing and innovation.

Advocate Ashish Shelar, in his address, acknowledged the hospital’s crucial role in serving Bandra and the broader Mumbai region, praising its consistent contributions to healthcare and community well-being.

The event concluded with a presentation of mementos to the honoured guests, symbolizing gratitude for their involvement in the hospital’s journey and this commemorative moment.

Justdial Reports Record Q2 FY25 Revenue with 9.3% YoY Growth

Mumbai, India – October 14, 2024: Justdial, India’s no.1 local search engine, has once again set a new benchmark for financial performance in Q2 FY25, reflecting both robust growth and financial stability. This quarter, the company achieved record revenue , marking an impressive year-on-year (YoY) increase of 9.3%. These results highlight Justdial’s dedication to delivering superior digital solutions for both businesses and consumers alike.

Driven by a strategic focus on operational efficiency and revenue growth, Justdial’s operating EBITDA reached quarter, achieving a notable YoY growth of 68.2%. This accomplishment, paired with effective cost management, contributed to a net profit of , representing a substantial YoY increase of 114.6%.

Mr. Shwetank Dixit, Chief Growth Officer, Justdial, said, “Justdial has consistently demonstrated sustainable and profitable growth through a razor-sharp focus on core products and operational efficiency. Our innovative, integrated marketing campaigns—spanning digital and traditional channels like web, print, social media, physical meetup, and email—have successfully boosted our engagement with vendors. We’re not only achieving new revenue milestones but are also making significant investments in advanced technologies, including AI, to further enhance the value we deliver to both users and businesses. We are excited about the future and look forward to delivering more value to our users, vendors and shareholders.”

In the past few quarters, Justdial has made significant progress in expanding its reach and enhancing its offerings by focusing on three key areas. First, it strengthened its service marketplace by providing in-depth information and comprehensive catalogs, increasing service catalog creation by 10x in the past 15 months. This quarter, Justdial’s active business network grew to  and the number of platform visitors reached 198.0 million, representing a YoY increase of 15.3%.

Second, Justdial has been exploring new digital customer acquisition channels. Some of these have shown immense promise and will be scaled in FY25 with increased budget and resource allocation. Finally, B2B remains a priority. In addition to focusing on improving the product offering, efforts are on to onboard more vendors through partnerships with channel partners and streamlined service catalog creation using Gen-AI.

These strategic initiatives underscore Justdial’s dedication to delivering value and fostering business growth, reinforcing its role as a trusted partner for enterprises and a reliable resource for consumers.

Toyota Kirloskar Motor Introduces Urban Cruiser Hyryder Festival Limited Edition

Bangalore, 14th October 2024: Reinforcing its legacy of innovation and customer-centric approach, Toyota Kirloskar Motor (TKM) today announced the introduction of the Urban Cruiser Hyryder ‘Festival Limited Edition’, featuring exclusive Toyota Genuine Accessories (TGA) Package. This latest addition to the Urban Cruiser Hyryder line-up comes with 13 specially designed TGA, further enhancing the dynamic and premium driving experience.

Exterior Chrome and Ornamental Accessories: Mudflap, Door Visor (Premium with SS Insert), Front and Rear Bumper Garnish, Head Lamp Garnish, Hood Emblem, Body Cladding, Fender Garnish, Rear Door Lid Garnish, and Door Chrome Handle
Interior Premium and Advanced Accessories: All-Weather 3D Floormat, Leg Room Lamp, and a Digital Video Recorder

Since its debut in 2022, the Urban Cruiser Hyryder has carved a special place in the hearts of the consumers across the country, with its cutting-edge technology, dynamic performance, and best-in-class fuel efficiency. Its bold and sophisticated styling, combined with Toyota’s renowned global SUV lineage, has made it one of the most sought-after models in the B-SUV segment. With ever growing customer demand and overwhelming acceptance across the nation, the Urban Cruiser Hyryder continues to be a preferred choice for customers seeking a more sustainable driving option without compromising on the performance or the comfort.

The Urban Cruiser Hyryder Festival Limited Edition will offer a range of premium enhancements with the TGA Package, designed to further accentuate the vehicle’s aesthetics and convenience. This package with 13 accessories is specifically selected to give a refined premium look to both the exterior and interior of the vehicle. This exclusive package is available for the V and G grades of both the Neo Drive and Hybrid variants, providing wider choices to diverse customers.

Commenting on the introduction, Mr. Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “Ever since its launch in 2022, the Urban Cruiser Hyryder has been a symbol of TKM’s commitment to providing sustainable mobility and has gained enormous popularity with high customer satisfaction. The growing demand and positive reception have encouraged us to continually enhance our offerings. Our unrelenting customer-centric approach has inspired us to stay ahead of the curve by understanding the diverse needs of our customers and offering an array of products and services.

With the introduction of the Urban Cruiser Hyryder Festival Limited Edition featuring the exclusive TGA Package, we aim to deliver a more personalized and premium driving experience for our customers, while providing the legendary performance and efficiency that the Urban Cruiser Hyryder is known for. What makes it an even greater value proposition is that the SUV is backed by renowned Toyota value-added services specially designed with Indian customers in mind. Furthermore, during this festive period, the Urban Cruiser Hyryder Festival Limited Edition comes with a complimentary package, delivering happiness to our valued customers”.

As part of this special launch, TKM is offering a complimentary package worth  for the customers opting for Urban Cruiser Hyryder Festival Limited Edition made available at dealerships across India until 31st October 2024. All TGAs will be fitted by certified Toyota technicians across dealerships, ensuring the highest quality standards and customer satisfaction. Further, the Urban Cruiser Hyryder Festival Limited Edition is complemented by an array of value-added services such as Extended Warranty & Toyota Genuine Accessories, focusing on affordability and flexibility that will be beneficial to the customers.