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An ever-growing amount of research points to the significant role the gut plays in your health and well-being. In fact, more than 70% of the immune system resides in the gut, and the good bacteria in it keeps us healthy by producing vitamins that help fend off harmful bacteria.

According to research carried out by the Journal of Nutrition, avocados have been proven to help promote gut health and aid digestion due to the number of nutrients and antioxidants they contain, as well as their biochemical profile. Studies have found that avocados are rich in a variety of nutrients that support a healthy gut microbiome. Research has also shown that avocados are a great source of fibre, which can help regulate bowel movements and promote the growth of beneficial bacteria in the gut, and doctors have recommended avocados as one of the healthy fats to add to your diet to boost gut health and the immune system.

Avocados contain healthy fats, such as monounsaturated and polyunsaturated fats, that can help reduce inflammation in the gut and improve nutrient absorption. They also contain a range of vitamins and minerals, including vitamin C, vitamin E and potassium, which are important for overall gut health. In addition, the fibres in avocados can act as prebiotics (food for beneficial bacteria in the intestines) and have been found to improve intestinal health. Eating fibrous foods, such as avocados (4.6g of fibre per half an avocado), is associated with a lower risk of heart disease, stroke, type 2 diabetes and bowel cancer. Most people are able t0 enhance their gut health naturally through their diet, which is why the World Avocado Organisation are sharing some tasty avo-filled recipes that are easy on the stomach but packed full of flavour and fibre.

Avocados are more than just a creamy, delicious addition to meals—they are a nutritional powerhouse and have emerged as a true superfood with a myriad of health benefits. Embrace the avocado and savour the benefits it brings to your life, added Ms. Rima Rao, Registered Dietitian and Nutritionist, Convenor, NetProFaN Gujarat.

Sohar University (SU) signed a Memorandum of Agreement (MoA) with the Indian Institute of Management, (IIM Rohtak) to explore collaboration to initiate the Bachelor of Business Administration program. This (MoA) was signed by Prof. Dheeraj Sharma, Hon’ble Director of IIM Rohtak and Dr. Hamdan Al Fazari, Vice Chancellor of Sohar University, during the World Intellectual Property Organization (WIPO) conference held in Sohar University with the theme “Elevating Intellectual Property, Research, and Innovation in Oman”, under the patronage of H.E. Prof. Rahma Al Mahrouqi, Minister of Higher Education, Research and Innovation (MoHERI) with His Excellency Amit Narang, Indian Ambassador to Oman, in attendance.

Prof Dheeraj Sharma was invited to deliver the keynote address for the World Intellectual Property Conference. Prof Sharma highlighted the need for a balance between protecting intellectual property versus open innovation. Also, Prof. Sharma encouraged researchers to examine opportunities for disruptive innovation that truly bring value to mankind and society. Prof Sharma requested the researchers and eminent scholars participating in the conference to avoid commercializing and investing frivolous innovations that create negative externalities. He cited previous research to proffer a view that innovation should not be an attempt to change people but should be aimed at positively changing the world we live in. The event was attended by H.E. Prof. Rahma Al Mahrouqi, Hon’ble Minister of Higher Education Oman, Research and Innovation (MoHERI). In addition, the event was attended by His Excellency Mr. Amit Narang, Hon’ble Indian Ambassador to Oman and Senior official of WIPO and several top researchers from across the world.

The MoA highlighted the importance of the partnership in advancing business education and research in the region and marks a significant milestone in academic collaboration between the two esteemed institutions. Sohar University will offer its infrastructure for any such endeavor that will allow for a speedy start of the program. However, the program start date has not been finalized at this time.

The Bachelor of Business Administration program is specifically targeted at the vast Indian diaspora population within the radius of 200 kms of Sohar University. It was found that there is a significant opportunity to offer high quality education to potential students of the Indian diaspora in the region. The modalities for the same are being worked out. The joint degree program will provide students with a comprehensive foundation in key disciplines such as management, finance, operations, and marketing. The program emphasizes critical thinking, data analysis, and ethical business practices, ensuring that alumni are well-prepared for the challenges of the global business environment.

Recognized as one of India’s leading management institutions, IIM Rohtak is renowned for its academic excellence and commitment to developing future leaders. The collaboration reflects a shared vision of fostering high-quality education and promoting research excellence through a rigorous academic curriculum and a focus on practical applications. By collaborating with a globally renowned institution like IIM Rohtak, Sohar University reaffirms its commitment to nurturing future leaders and driving transformative progress in higher education.

Chennai, October 9, 2024: MGM Healthcare, a leading multi-specialty quaternary care hospital in Chennai, has successfully performed a complex laryngo-tracheal reconstruction surgery, on a 60-year-old patient from Pondicherry, who had been reliant on a tracheostomy for nearly 9 months. Restoring both his voice and the ability to breathe independently. This procedure, which involved using cartilage from the patient’s upper rib, resolved months of respiratory distress and speech loss caused by complications from the tracheostomy.

The patient, Mr. Vinayagam (name changed), a retired sub-inspector of police from Pondicherry, faced life-threatening complications after a severe accident in March 2023 in Pondicherry. He was treated at a private hospital in Chennai for multiple injuries, including a crushed hand (which was amputated) and lung complications, he underwent several surgeries, and spent extensive time in the ICU. A tracheostomy was performed to manage his respiratory needs, and he was discharged in May 2023 to recover at home. However, in July 2023, tissue growth around the tracheostomy site began obstructing his airway, causing breathing difficulties and a complete loss of speech. He was taken to a local hospital in Pondicherry, but after being denied further treatment, he was rushed to MGM Healthcare in Chennai on nasal oxygen the same day. Dr. Sanjeev Mohanty, Senior Consultant, ENT, Head & Neck Surgery, and his team immediately took charge of his care. Recognizing the complexity, they quickly performed another tracheostomy to restore the patient’s breathing, and subsequently discharged him.

After three months of observation and healing, in November 2023, nearly forgetting the sound of his own voice (for 9 months), Mr. Vinayagam was re-admitted to MGM Healthcare. Dr. Mohanty and his team planned for the removal of tracheostomy and performed a laryngo-tracheal reconstruction surgery to permanently relieve Mr. Vinayagam from the tracheostomy and help him regain his voice. Dr. Mohanty and his team performed the highly specialized laryngo-tracheal reconstruction, inserting cartilage from the patient’s upper rib into the narrowed windpipe to widen the airway and restore normal function. A stent was placed to support the grafting, Mr. Vinayagam got his voice back after this surgery. Patient was under observation of the doctors till July 2024, and underwent a minor procedure for the removal of the stent.

“Laryngo-tracheal reconstruction is one of the most complex airway surgeries,” explained Dr. Sanjeev Mohanty. “For this patient, we used cartilage from his upper rib to widen the trachea, allowing him to breathe and speak normally again. This was a life-altering surgery, as his airway had become almost completely blocked. We are pleased to have restored his quality of life.”

The surgery was a success, and Mr. Vinayagam has since regained his ability to breathe freely and, most importantly regained his voice. His family expressed deep gratitude to Dr. Mohanty and the MGM Healthcare team for their timely intervention and state-of-the-art care, which brought them

As the festival of lights approaches, the search for the perfect Diwali gift begins. This year, why not elevate your gifting game with the pure essence of the Himalayas? The Himalayan Elevation Range offers a trio of exquisite products that capture the magic of the mountains: Himalayan Samavastra Honey, Himalayan Elevation Grade 1 Original Kashmiri Saffron, and Himalayan Elevation Fruit Preserves. These gourmet delights not only tantalize the taste buds but also support local communities, making them gifts that truly keep on giving.

Himalayan Samavastra Honey is a testament to nature’s bounty. Originating from flora exclusive to the Himalayas, this honey is sourced from Pahaadi Utpaad, an associate organization of Tata Trusts. What sets this honey apart is its uncompromising quality. Each batch undergoes rigorous NMR testing, the gold standard for identifying adulterants, ensuring you’re gifting pure, unadulterated sweetness.

The Grade 1 Himalayan Elevation Original Kashmiri Saffron is an unparalleled choice for those who appreciate culinary luxury. Sourced directly from the pristine valleys of Kashmir, this saffron is renowned worldwide for its superior quality. Its deep red color, distinct aroma, and intense flavour make it a prized ingredient in traditional and modern cuisines. The QR code on the back of every pack redirects you to the purity certificate from a certified NABL laboratory, thus adding to the credibility each unit produced.

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Completing the trio is the Himalayan Fruit Preserves, a delightful assortment that brings the natural fruit bowl of India to your loved ones’ breakfast tables. Handpicked and handmade in small batches using fruits from the Himalayas, these preserves come in five mouth-watering flavors: Strawberry, Apricot, Apple Cinnamon, Black Cherry, and Three Fruit Marmalade. These preserves had no added flavours, no added preservatives and no added colours and with an 18-month shelf life, these preserves are not just a treat for the palate but also support local communities, making them a gift with purpose.

This Diwali, go beyond the ordinary and gift a taste of the Himalayas. The Himalayan Elevation Range offers something for every palate, whether it’s the pure sweetness of honey, the luxurious touch of saffron, or the fruity delight of preserves. These aren’t just gifts; they’re experiences, memories, and a connection to the majestic Himalayas. Surprise your loved ones with these gourmet treasures and make this festival of lights truly special, one delicious bite at a time.

Bengaluru, 9th October, 2024: As the festive season begins, Mia by Tanishq, India’s trendiest fine jewellery brand, proudly unveils its first flagship store in India. Nestled in the high-street shopping area of Bangalore at Indiranagar, this new store sets the stage for a truly elevated shopping experience. The store located at 100 Feet Rd, Kodihalli, Indiranagar, Bengaluru, was inaugurated by Ms. Shyamala Ramanan, Business Head, Mia by Tanishq accompanied by Mr. Rajiv C Menon, National Sales and Retail Head – Mia by Tanishq. The launch of the 2000 sq.ft. store is a part of the brand’s strategic expansion plan to increase its retail presence in the southern market while providing an unparallelled customer experience.

The latest store offers a wide range of jewellery embodies Mia’s signature design language, showcasing a rich narrative of craftsmanship across over 1,800 exquisite pieces. In addition to the vibrant colors and architecture standard to Mia store, the Indiranagar flagship store features an array of highlights designed to offer elevated experiences and memories for their shoppers. One of the experience zones is the Gift Wrapping Nook, where customers can make their gifts truly special with customizable wrapping options. Shoppers can also take advantage of the Engraving station to add a personal touch to any jewellery. The Mia Kids Zone is sure to engage the little ones while you explore Mia’s stunning collections. For those looking to relax and unwind, the inviting Mia Moments Café offers a cozy space, further enriching the overall shopping experience.

The Silver lining of the store is a display of special Mia silver curations. Adding to its comprehensive offerings is an Old Gold Jewellery Purity Check facility with cutting edge Karatmeters and convenient parking space, ensuring a seamless and premium shopping experience for customers. Mia also has an inaugural discount of up to 20% off on Mia products and the offer is valid till 31st October 2024.

Commenting on the store openings, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq, said, “At Mia, customers are always at the heart of our journey, and this Mia’s first flagship store in Indiranagar is a testament to that commitment. Designed to offer an experience that goes beyond jewellery shopping, this store invites customers to explore a world where every piece tells a personal story, and every visit feels like a celebration. With unique services like personalized engravings and a curated selection of exclusive designs, Mia ensures that every customer can make their purchase truly their own.

As the festive season brings with it moments of joy and togetherness, Mia is excited to present exclusive offers and exciting collections that blends elegance with nostalgia, offering jewellery that resonates with individual style and personality. For Mia, Bangalore is not just close to home but is also a key market in our retail expansion strategy, as the city’s retail landscape is rapidly evolving. The vibrant and diverse community here inspires us, and this flagship store is our way of connecting with customers on a deeper level, providing an inviting space where they can find pieces that resonate with their eclectic tastes.”

The store houses a wide selection of contemporary 14kt and 18kt jewellery designs. It features the new launched Diwali collection ‘Mia Disco’ inspired by the iconic 70s disco era. The collection includes wide range of earrings, hoops, bracelet, neckpieces, drawing inspiration from the designs and motifs of disco light, strobe lights and zig zag patterns. Mia’s disco-inspired collection is a striking blend of retro charm and modern chic, designed to add a radiant allure to every festive occasion.

Shoppers can look forward to exclusive festive designs that capture the essence of artisanal craftsmanship, while adding a stylish touch, making this an ideal destination to find the perfect festive jewellery. The wide assortment of earrings, studs, finger rings, bracelets, modular bangles and pendants, neckwear and Mangalsutras at the store caters to diversified consumer preferences of Bangalore. The store also features the exquisite ‘Lovestruck’ collection crafted in finest natural diamond, perfect for celebrating special moments and the ‘Evil Eye’ collection is all about keeping your energy in check while flexing cosmic style. The store has something special for every Bangalorean.

Vijayawada, 9th October, 2024: Novotel Vijayawada Varun is all set to host a delightful Navratri Thali experience at the Food Exchange outlet. Celebrating the grandeur and traditions of Navratri, the festival of worshipping Goddess Durga, the event offers a specially curated menu for devotees and fasting people. From Kuttu Atta ki Poori to Sabudana Vada and Dahi Aloo, the Navratri Thali promises a feast of traditional delicacies to mark this auspicious occasion.

The Navratri Thali event commenced on 3rd October and will continue until 11th October. Guests are invited to immerse themselves in the festive spirit and savour the specially prepared Navratri delicacies during lunch and dinner timings.

Manish Kumar Pathak, Hotel Manager of Novotel Vijayawada Varun, expressed his enthusiasm, saying, “We are thrilled to bring the flavours of Navratri to our guests through the specially crafted Navratri Thali at the Food Exchange outlet. This event is a celebration of tradition and culinary delight, offering a unique experience for all who join us during this festive season.”

New Delhi, October 9, 2024 – The Sonal Vig Jindal Communication Office is pleased to announce the appointment of Ms. Sonal Vig Jindal as the new Marketing Consultant for the National Backward Classes Finance and Development Corporation (NBCFDC), under the Ministry of Social Justice and Empowerment, Government of India.

With a distinguished career in entrepreneurship and strategic marketing, Ms. Sonal brings a wealth of knowledge and proven leadership experience that will contribute significantly to the organization’s vision and mission.

In her new role, Ms. Sonal will lead the organization’s marketing initiatives, working closely with NBCFDC leadership to create impactful strategies that drive engagement, visibility, and growth for the communities supported by the organization. Her focus will be on promoting the corporation’s activities and facilitating market linkages that benefit the socially and economically disadvantaged sections of society.

Ms. Sonal’s appointment comes at a pivotal time as NBCFDC seeks to enhance its outreach and further strengthen its impact in uplifting marginalized communities. With her strategic expertise, NBCFDC is confident in its ability to expand its reach and develop innovative approaches to address social and economic inclusion.

“I am honored to join NBCFDC and look forward to contributing to the organization’s efforts in promoting sustainable growth and development for the socially backward classes. This is a wonderful opportunity to bring positive change, and I am excited to be a part of this journey,” said Ms. Sonal.

With her dynamic leadership and vision, Ms. Sonal is expected to drive NBCFDC’s marketing efforts to new heights, ensuring greater visibility and support for the corporation’s initiatives.

October 09th, 2024, New Delhi: PVR-INOX, the largest and most premium film exhibitor in India (with 1,750 screens, 357 properties across 111 cities in India and Sri Lanka, with an aggregate seating capacity of over 357,000 ), continues its aggressive stance in the cinema advertising space by securing a significant advertising deal for FY25 with its long-time business partner, Khushi Advertising Ideas Pvt. Ltd (KAIPL), the largest cinema advertising concessionaire in India today. KAIPL and PVR INOX share a decade-long business association within the cinema exhibition industry.

With over 20 years of market experience, Khushi Advertising Ideas Pvt Ltd is renowned for crafting innovative and effective campaigns using a diverse range of mediums to create lasting impact among consumers. Spanning 35 cities, backed by a dedicated team of over 250 professionals and more than 70 operations specialists, Khushi Advertising excels at reaching the right audience at the right moment in a dynamic and competitive advertising landscape. In the cinema advertising space, Khushi manages an extensive network of over 9,000+ screens across various multiplex and single chains, including PVR-INOX, Cinepolis, Miraj, NY Cinemas, UFO and QCN.

This new partnership with Khushi Advertising marks a significant step forward for PVR-INOX. The five-year contract is aimed at managing cinema advertising sales in the South India market, with Khushi Advertising appointed as the exclusive ad-sales affiliate for this region. This alliance is set to strengthen PVR-INOX’s leadership and market share in South Indian cinema advertising, a region that holds great importance for the cinema exhibition industry. The partnership reflects the strong confidence in the future potential of cinema advertising, which saw an impressive growth rate of 36% last year—one of the highest in the Indian media space. This growth rate is expected to sustain, with the market Ad-Ex projected to grow by 12% this year.

According to Mr. Gautam Dutta, CEO – Revenue and Operations of PVR INOX, “This new strategic partnership between two leaders in the industry goes beyond the transactional value. It aims to reform the market, provide better control over market narratives and commercials, and most importantly, uphold the value of cinema advertising among our esteemed advertisers and trade partners, who have been an integral part of our success. Traditionally, advertising sales contributed 10-11% of our total revenue, but post-COVID, that contribution dipped to around 7-8% as we were on a recovery path. We strongly anticipate that this partnership, along with our ongoing leadership initiatives, will strengthen our ad-sales contribution and help us return to pre-COVID levels. We look forward to the success of this partnership.”

Mr. Vishnu Telang, CEO of Khushi Advertising Ideas Pvt. Ltd., highlights the remarkable growth and universal appeal of South Indian cinema, stating, “The South Indian film industry has experienced phenomenal growth, with blockbuster hits like KGF 2, RRR, Salaar Part 1: Ceasefire, and Pushpa driving robust advertising activity and fostering a passionate fanbase. With highly anticipated releases such as Vettaiyan, Kanguva and Pushpa 2 scheduled for this year, 2024 is set to be the ‘Year of South Movie Dominance.’ To leverage this momentum, we are excited to announce our strategic partnership with PVR Inox, which will significantly expand our advertising footprint in South India. This collaboration allows us to tap into a dynamic audience through highly impactful advertising campaigns linked to our diverse lineup of films, creating lucrative opportunities for brands to engage effectively.

At Khushi Advertising, we excel in providing integrated OOH solutions across India, utilizing specialized venues such as malls, airports, and corporate parks. Our strategic focus on maximizing brand visibility ensures that we craft compelling campaigns that resonate with audiences in vibrant environments. Together with PVR Inox, we are poised to enhance advertising revenues and deliver your message directly to your target audience, no matter where they choose to engage.”

Mr. Pranay Shah, Director at Khushi Advertising Ideas Pvt. Ltd., stated, “We are thrilled to announce our strategic partnership with PVR INOX, a leader in the cinema exhibition industry. This collaboration aims to revolutionize cinema advertising by providing brands with unparalleled access to a diverse audience in a captivating environment. As cinema attendance continues to rise, we anticipate that this collaboration will not only enhance brand engagement but also drive significant growth in advertising revenue for both Khushi Advertising and PVR INOX. Together, we are committed to setting new standards in cinema advertising and creating memorable experiences that leave a lasting impression on audiences.”

Bengaluru, 9 October 2024: WeWork India, one of the leading premium flexible workspace providers, today announced the opening of its most premium workspace – WeWork 37 Cunningham, located in Bengaluru’s prime location – Cunningham Road. Spanning across approximately 61,120+ sq. ft. of space and 891 desks across four floors, this is WeWork India’s 61st building in the country. With elevated design elements such as marble flooring, customised furniture, and natural stone, WeWork 37 Cunningham distinguishes itself from other WeWork India locations.

As the city of Bengaluru continues to grow as a major hub for multinational corporations and GCCs, there is a surge in demand for world-class workspaces that are exceptional in design and services. Large enterprises and businesses are increasingly seeking to set up operations in custom-built workspaces that also offer seamless connectivity. With the launch of WeWork 37 Cunningham, WeWork India is strategically positioned to cater to the growing need for dynamic workspaces that offer an enhanced experience with state-of-the-art amenities and ensuite concierge services.

Commenting on the latest addition to their portfolio, Karan Virwani, CEO, WeWork India said, “With the launch of WeWork 37 Cunningham, we are proud to introduce our most premium workspace to date. Our extensive experience with large enterprises and Fortune 500s companies, allows us to be in sync with the shift in the corporate landscape. There is a growing demand from large enterprises, MNCs, and C-suite executives, and high profile members for a workspace that is more than just an office. They’re looking for an elevated experience that blends luxury with flexibility and functionality, in the most sought-after business address. From premium workstations to personalised amenities and concierge services, every detail of 37 Cunningham has been carefully curated to cater to the needs of today’s C-suite executives and enterprise teams.”

Breaking away from the usual style, WeWork 37 Cunningham features sleek, modern architecture. WeWork 37 Cunningham offers impressive bespoke services such as white glove services that bring gourmet food and beverages from Maverick and Farmer – a farm-to-cup coffee brand, and Nandan Coffee – to service the most important meetings. There is readily available expert consultation and immediate support with comprehensive solutions for all queries or resolutions required. In addition to this, they also have access to events, wellness sessions, and a wide range of curated experiences aimed at bringing teams together. Furthermore, the implementation of advanced technology, dedicated administrative support as & when needed, and on-site printing will facilitate seamless meetings.

Over the past seven years, WeWork India has steadily built its presence across 8 cities, with over 90,000+ desks. Since its inception, WeWork India has followed a distinct design philosophy, ensuring a strong local presence with a global playbook. Featuring sleek and modern architectural elements, 37 Cunningham offers an exclusive, high-end flexible workspace that also fosters collaboration. The layout is open yet private, with focus pods and intimate spaces. The offices contain premium workstations, with custom furniture for managers and CXO cabins, whereas the meeting rooms are designed to highlight the brand identity of the members.

The building is LEED Core Certified, Shell Gold Certified, and WELL Gold Certified, highlighting WeWork India’s dedication to eco-friendly design and health-conscious workspaces. It features active sensors and advanced air filtration systems – MERV 8 & 13 filters- to maintain clean air and a healthy environment. Members will also have access to expert support for obtaining ISO 45001 (Occupational Health & Safety) and ISO 14001 (Environmental Management) certifications.

WeWork India’s continued expansion further underscores its reliability as a brand and commitment towards solving for the evolving needs of the modern-day workforce. With solutions for all kinds of businesses – solopreneurs to startups to Fortune 500 companies – WeWork India is at the forefront of the premium flexible workspace industry. As the demand for flex workspaces continues to rise, WeWork 37 Cunningham is the perfect workspace solution that delivers a premium experience for large enterprises and Fortune 500s seeking workspace at prime business addresses.

India, October 09, 2024: IntrCity SmartBus, India’s leading intercity mobility platform, has announced a strategic partnership with CheckMyBus, the world’s foremost bus travel metasearch platform, to offer premium bus services to domestic and global travelers. As CheckMyBus’s first Indian partner, this collaboration is set to drive significant business growth by attracting international travelers, particularly from key markets like the US, UK, and Europe, and providing them with budget-friendly yet high-quality transportation options.

Through this partnership, CheckMyBus users will gain direct access to IntrCity’s extensive network of over 630+ routes across popular destinations such as Delhi, Kasol, Dharamshala, Shimla, Manali, Lucknow, Hyderabad, Chennai, and Bengaluru. IntrCity’s reputation for elevating bus travel with first-class amenities—including onboard washrooms, experienced bus captains, and exclusive bus lounges—positions it as a leader in India’s intercity travel sector. This collaboration is expected to redefine the perception of bus travel in India and contribute significantly to the country’s burgeoning tourism industry.

Manish Rathi, Co-Founder & CEO of IntrCity SmartBus, said, “Partnering with CheckMyBus enables us to significantly expand our market reach, particularly among international travelers who seek value-driven travel options. This partnership will not only drive our business growth but also set new standards for the bus travel industry in India. As we continue to innovate, this collaboration will further enhance our contribution to India’s tourism infrastructure, ultimately supporting the national economy.”

Marc Hofmann– CEO of CheckMyBus, said, “We are excited to partner with IntrCity SmartBus to offer its superior bus services to our global audience as well as domestic users in India. With IntrCity’s extensive network and commitment to providing top-quality service and the best user journey experience, this collaboration will offer our users direct access to the best prices and offers on the IntrCity SmartBus platform. This partnership reflects our ongoing mission to ensure that travelers enjoy the best journey experience, no matter where they are in the world.”

This partnership positions IntrCity to capture a growing segment of travelers who prioritize price comparisons across modes of transportation, and it strengthens the company’s foothold in India’s growing intercity travel market.

CheckMyBus, which serves millions of global users, will integrate IntrCity’s superior services into its platform, offering travelers seamless access to the best prices and bus travel options in India.

With international tourist arrivals forecasted to grow post-pandemic, this partnership comes at an opportune time. By offering reliable and premium bus services, IntrCity is aligning itself with the government’s ‘Incredible India’ initiative, helping to enhance India’s appeal as a tourist destination. The partnership is expected to drive a notable increase in foreign tourist inflows, providing them with convenient, budget-friendly travel solutions that cater to their unique needs.

This partnership not only reinforces IntrCity’s role as a key player in transforming India’s intercity bus market but also opens new business avenues for both companies. With plans to leverage AI-driven insights and customer feedback, IntrCity aims to further enhance its services, making it the go-to platform for domestic and international travelers alike.