Gartner: AI Agents to Halve Time Needed to Exploit Account Exposures by 2027

STAMFORD, Conn., March 20, 2025 — By 2027, AI agents will reduce the time it takes to exploit account exposures by 50% according to Gartner, Inc.

“Account takeover (ATO) remains a persistent attack vector because weak authentication credentials, such as passwords, are gathered by a variety of means including data breaches, phishing, social engineering and malware,” said Jeremy D’Hoinne, VP Analyst at Gartner. “Attackers then leverage bots to automate a barrage of login attempts across a variety of services in the hope that the credentials have been reused on multiple platforms.”

AI agents will enable automation for more steps in ATO, from social engineering based on deepfake voices, to end-to-end automation of user credential abuses.

Because of this, vendors will introduce products web, app, API and voice channels to detect, monitor and classify interactions involving AI agents.

“In the face of this evolving threat, security leaders should expedite the move toward passwordless phishing-resistant MFA,” said Akif Khan, VP Analyst at Gartner. “For customer use cases in which users may have a choice of authentication options, educate and incentivize users to migrate from passwords to multidevice passkeys where appropriate.”

Defending Against The Rise and Expansion of Social Engineering Attacks

Along with ATO, technology-enabled social engineering will also pose a significant threat to corporate cybersecurity. Gartner predicts 40% of social engineering attacks will target executives as well as the broader workforce by 2028. Attackers are now combining social engineering tactics with counterfeit reality techniques, such as deepfake audio and video, to deceive employees during calls.

Although only a few high-profile cases have been reported, these incidents have underscored the credibility of the threat and resulted in substantial financial losses for victim organizations. The challenge of detecting deepfakes is still in its early stages, particularly when applied to the diverse attack surfaces of real-time person-to-person voice and video communications across various platforms.

“Organizations will have to stay abreast of the market, and adapt procedures and workflows in an attempt to better resist attacks leveraging counterfeit reality techniques,” said Manuel Acosta, Sr. Director Analyst at Gartner. “Educating employees about the evolving threat landscape by using training specific to social engineering with deepfakes is a key step.”

Gemeria Hair to Unveil Premium Human Hair Extensions at Cosmoprof Worldwide Bologna 2025

Gemeria Hair, one of the top 100% pure human hair extensions suppliers, is all set to create waves at Cosmoprof Worldwide Bologna 2025, the world’s largest beauty trade show. On March 20-23, 2025, at Fair District Bologna, Italy, Gemeria Hair will present its beat of hair extensions at Booth A11_1, Hall 37.

Gemeria Hair’s participation in Cosmoprof 2025 is a strategic move to expand its international B2B presence and showcase its premium real human hair extensions, including clip-in extensions, toppers, ponytails, wigs, and more. The company, with its unbeaten quality and expertise, is eager to connect with international distributors, salon professionals, and beauty retailers at this esteemed exhibition.

Gemeria Hair

“We are excited to bring Gemeria Hair’s finest human hair extensions to Cosmoprof Worldwide Bologna 2025. Our mission is to showcase the unparalleled quality and craftsmanship that define our brand, offering luxury hair solutions that cater to a global audience. This platform allows us to connect with industry professionals and hair enthusiasts who appreciate ethically sourced, high-quality extensions.” Mani Tyagi, Gemeria Hair’s Co-founder and Managing Director.

We look forward to exhibiting our luxury range of human hair extensions at Cosmoprof Bologna 2025. Our ambition is to open up the world to Gemeria’s high-quality and craftsmanship, providing luxury hair solutions to a worldwide market says Shashi Kant Tyagi, Director, Gemeria India Pvt. Ltd.

Gemmiera Hair will exhibit its high-quality human hair extensions at Booth A11_1 in Hall 37, Cosmoprof Worldwide Bologna 2025. Featured will be live demonstrations where experienced stylists will demonstrate the flexibility and natural look of Gemeria extensions through hands-on styling demonstrations. Guests may also undergo product sampling, which allows them to feel and touch the softness, elasticity, and goodness of Gemeria’s human hair extensions from responsible vendors. Professional consultations are also available to business entrepreneurs and industry practitioners who wish to discover how Gemeria’s premium hair products can be incorporated into their business services.

Gemeria Hair has established itself as a trusted brand in the beauty industry for its ethical sourcing and quality 100% virgin Indian hair. With its growing international presence, Gemeria has been able to feature effectively in previous international trade shows and is looking to further its presence in Europe, North America, and other key markets.

Gemeria Hair team will be available at the booth eager to discuss business partnerships, wholesale opportunities, and the direction of the brand to come.

Airtel Boosts Network Capacity to Deliver Seamless Connectivity This IPL Season

Bangalore, March 20, 2025: In preparation for the upcoming Indian Premier League (IPL) matches scheduled from March 22, 2025, Bharti Airtel has made comprehensive arrangements at the M. Chinnaswamy Stadium. Its efforts will ensure a seamless network experience for the anticipated crowd of nearly 100,000 cricketing fans during the matches.

Airtel has enhanced all its existing sites around the stadium and strategically installed one macro along with two Cell On Wheels (COW) sites within the stadium vicinity. This augmentation will significantly improve voice and data connectivity for Airtel customers attending the matches. The network upgrades have been strategically planned to accommodate the expected high volume of spectators.

M.Chinnaswamy-Stadium

Speaking on the readiness, Rajnish Verma, CEO – Karnataka, Bharti Airtel, said As M. Chinnaswamy stadium gets ready to host the much-awaited cricket tournament, we’ve reinforced our mobile network to manage the anticipated crowd. Spectators can look forward to seamless connectivity, keeping them connected and sharing the excitement live.”

To offer a seamless and ubiquitous network experience across Bangalore city, extensive network optimization has been conducted at the airport, railway stations and all key locations in the city. All the key premium hotels in and around the city have also undergone comprehensive network assessments to enhance coverage.

Airtel has taken measures specifically for the IPL and have augmented its network across all the stadiums in the country to cater to the cricket fever starting from March and continuing on till May 2025.

The Essential Role of Awarding Bodies in Skill Development: Spotlight on the Tourism and Hospitality Skill Council

Tameem

By- MrMohdTameem Alam, Assistant Manager – Assessment & Certification

Awarding bodies, such as the Tourism and Hospitality Skill Council (THSC), play a critical role in India’s skill development ecosystem. As a Sector Skill Council, THSC is responsible for assessing and certifying candidates to meet industry standards, ensuring fair and accurate evaluations. By bridging the gap between skill acquisition and workforce demands in sectors like tourism and hospitality, THSC significantly contributes to creating a skilled and job-ready workforce.

 Establishing Industry Standards
THSC collaborates with industry leaders, trainers, and subject-matter experts to develop robust guidelines and assessment frameworks. These standards ensure that candidates acquire the knowledge and competencies necessary to thrive in the evolving tourism and hospitality sectors. A certification from THSC goes beyond being a formal credential—it serves as a credible endorsement of a candidate’s ability to perform essential job tasks, enhancing both their employability and professional credibility.

  Since its inception, THSC has conducted over 14.5 lakhs assessments and developed a pool of more than 650 certified assessors who evaluate candidates across various job roles. This extensive experience underscores THSC’s commitment to maintaining quality and relevance in skill certification.

 Key Job Roles Certified by THSC
THSC’s certification programs focus on a wide range of critical job roles in the tourism and hospitality sector, ensuring that candidates are equipped to meet industry standards and expectations. These roles include Food & Beverage Service Assistant, Guest Service Associate (Front Office), and Food & Beverage Service – Associate, which emphasizes excellence in customer service and operational efficiency. For more specialized roles, certifications are offered for Guest Service Executive (Front Office), Customer Service Executive (Meet and Greet), and Guest Service Associate (Housekeeping), ensuring a seamless guest experience. Additionally, job roles like Commis Chef, Assistant Chef, and Tour Guide focus on culinary and experiential services, vital for enhancing guest satisfaction. Lastly, the Counter Sales Executive – Tourism and Hospitality role supports the retail and customer interaction aspects of the industry, making certified candidates highly valuable across multiple domains. These certifications prepare candidates for successful careers while meeting the workforce demands of the sector.

Ensuring Quality Through Compliance and Collaboration
THSC adheres to the guidelines established by the National Council for Vocational Education and Training (NCVET) and works in partnership with the National Skill Development Corporation (NSDC). These collaborations align skill training programs with India’s Skill India Mission.

 Under the guidance of the Ministry of Skill Development and Entrepreneurship (MSDE), THSC’s efforts aim to ensure the tourism and hospitality sector has access to a skilled and certified workforce, enabling the sector to meet both domestic and global demands.

Practical Assessments for Real-World Application
THSC prioritizes practical, scenario-based assessments to prepare candidates for real-world challenges. This approach allows candidates to gain hands-on experience, boosting their confidence and job readiness.
For employers in the competitive tourism and hospitality industry, certifications act as a reliable tool for identifying qualified talent in roles such as Commis Chef, Tour Guide, or Guest Service Executive (Front Office). In many instances, possessing a THSC certification is a decisive factor in securing a position in the job market.

Global Recognition and Enhanced Employability
A major advantage of THSC certifications is their international recognition. With these credentials, candidates can explore job opportunities not just in India but also in global markets. This global acknowledgment significantly enhances candidates’ career prospects, making them more attractive to employers worldwide.

 For businesses, certified professionals in roles like Food & Beverage Service – Associate or Counter Sales Executive – Tourism and Hospitality bring assured competency, helping companies meet industry standards and improve service delivery. This ensures a more efficient workforce and contributes to the sustained success of the tourism and hospitality sector.

 Supporting India’s Skill Development Goals
THSC plays a pivotal role in maintaining the quality and relevance of skill assessments and certifications. Through partnerships with NCVET, NSDC, and MSDE, THSC contributes to creating a highly skilled workforce that supports the growth and modernization of the tourism and hospitality industries.

Burger King India Crosses 500 Restaurants, Expanding Its Flavorful Footprint Nationwide

Chandigarh, 20 March 2025: Burger King India, one of the country’s fastest-growing Quick Service Restaurant (QSR) chains, proudly celebrates a major milestone—crossing 500+ restaurants nationwide. This achievement underscores the brand’s rapid expansion, commitment to innovation, and relentless focus on guest satisfaction. With ambitious plans ahead, Burger King India is on track to expand its, bringing its signature flavours, affordability, and tech-enabled dining experiences to millions more across the country.

Launched on November 9th 2014, currently Burger King India is present in 119 cities as it continues to redefine the QSR landscape by seamlessly blending global standards with local flavours. The restaurants feature state-of-the-art technological first designs where Self-Ordering Kiosks (SOK) and Table ordering help the reduce the ordering time. Table Service is enabled in all Burger King restaurants for an enhanced dining experience for the guests.

burger king

Burger King India has consistently adapted to Indian tastes by introducing locally inspired flavours, including the Chicken Tandoori, Chicken Makhani Burger, and Paneer Royale Burger. Burger King has always stood for Value Leadership and believes in giving good tasty menu for Indian wallet and palate. The brand has launched some of the most competitively priced menu items in the industry, deals starting at ₹79 for 2 Crispy Veg Burgers and ₹99 for a 3in1 Crispy Veg meal consisting of Burger, Fries and Coke, and exclusive app offers reinforcing its commitment to delivering quality food at exceptional value.

With the Launch of BK Café in Nov’21 and currently having 450+ cafes across the country, Burger King is committed to serving superior coffee experience. With its unique in house blend which has 100% Arabica beans giving citrus, caramel and peanut notes, creating a balanced taste of coffee which the guests love. BK Café serves coffee experiences paired with food which ensure each cup of coffee is a “Sip To Remember”.

Rajeev Varman, Group CEO and Whole Time Director – Restaurant Brands Asia Limited, shared his thoughts on the milestone, “Crossing 500 restaurants is a defining moment in Burger King India’s journey. This achievement is a reflection of our commitment to accessibility, innovation, and guest satisfaction. As we continue our expansion, especially in Tier-II and Tier-III cities, our focus remains on delivering great value, India relevant innovations and tastes, and an elevated guest dining experience in our restaurants. Our growth is driven by deep consumer insights, cutting-edge technology, and an unwavering passion for quality service.”

Burger King India continues to lead the way in tech-enabled dining, ensuring a seamless and engaging guest experience:

· 450+ restaurants now feature digital kiosks, reducing wait times by 50%.

· Innovative marketing campaigns, including capturing real-time IPL moments. AI-powered campaigns like the Dhamakedaar Diwali campaign “BurgerKingSwaadKaPatakha”, which created highly personalized interactions and Ringing in the new year through the “Coffee Fortunes” campaign where using AI, BK Café’s let guests uncover their fortune for 2025 through coffee foam patterns, blending ancient tradition with modern technology for a fun and engaging experience.
· The Burger King app, with 1 million+ active users, offers exclusive offers and seamless ordering.

Public Money, Public Trust: SEBI’s Chief Vigilance Officer Calls for Stronger Accountability

19th March 2025, New Delhi: In her special address at the ASSOCHAM virtual session on Risk Management and Internal Control, Ms. Yatri Dave Vitekar, IRPS Chief Vigilance Officer Securities and Exchange Board of India said In a regulatory landscape where public trust is paramount, anyone handling public money has an inherent duty to act as a public servant, ensuring transparency, accountability, and ethical governance. The increasing volume of complaints—both public and private—highlights the urgent need for robust preventive mechanisms. Establishing strong systems for oversight and compliance is not just a regulatory mandate but a commitment to fostering a corruption-free environment where financial integrity and public confidence remain uncompromised. Adhering to SEBI regulations not only mitigates financial and compliance risks but also strengthens corporate governance, fostering long-term sustainability and market integrity.

There is a need to set up internal control systems to avoid corruption and malpractices. In today’s evolving financial landscape, regulatory compliance is not just a requirement but a cornerstone of trust and stability. SEBI’s stringent framework ensures transparency, accountability, and investor protection, compelling businesses to adopt robust risk management and internal control measures. Recognizing potential risks that may impact operations, financial reporting, and compliance is the way put it.

public money

Mr. Sim Keng Chong Partner, Foo Kon Tan Advisory Services Pte Ltd, Singapore spoke about Effective risk management which is the backbone of strong corporate governance. By integrating the COSO Framework, he further said that organizations can proactively identify, assess, and mitigate risks across financial, operational, and compliance areas. A robust internal control system—built on clear objectives, structured risk assessment, and continuous monitoring—ensures transparency, strengthens accountability, and safeguards business integrity in an ever-evolving landscape. Top-level management reviews to oversee internal controls should be regularly organized.

In his inaugural address Mr. Naveen Aggarwal Co-chairperson, ASSOCHAM National Council for Internal Audit & Risk Management; and Co-Managing Partner, S S Kothari Mehta, and Co. LLP focused on multiple risks in corporate governance from ethical to technological to regulatory to financially. These complaints should be perceived with clarity and authenticity. Reputational risk should be accounted for, he said.

Mr. Vijay Sachdeva Co-chairperson, ASSOCHAM National Council for Corporate Affairs, Company Law, and Corporate Governance; and Head of Risk Management & Internal Audit, Chambal Fertilisers, and Chemicals Limited gave his concluding remarks sharing the role of internal control system to safeguard interests of stakeholders and interest of company.

Why Startups Can’t Afford to Miss Startup Mahakumbh – 10 Key Benefits and How to Register

As India continues its journey towards cementing its foothold as a startup powerhouse globally, events like Startup Mahakumbh play a crucial role in shaping the entrepreneurial ecosystem. Scheduled to take place from April 3–5, 2025, at Bharat Mandapam, New Delhi, this mega event is set to bring together 3,000+ exhibiting startups, 1,000+ investors, and international delegates from 50+ countries, making it one of the biggest startup gatherings in the country.

If you’re an entrepreneur looking to scale your business, network with industry leaders, and gain invaluable insights, here’s why you must attend Startup Mahakumbh:

1. Meet & Attract Investors

With over 1,000 investors and incubators, 5,000+ entrepreneurs attending, startups have the opportunity to pitch their business, build investor relationships, and secure crucial funding for growth. This is a chance to interact with angel investors, venture capitalists, and corporate funds who are actively looking to support high-potential startups.

2. Gain DPIIT’s recognition through the Startup MahaRathi Challenge

A flagship competition designed to identify and accelerate India’s most promising early to growth-stage startups across 10 key sectors, including AI, FinTech, HealthTech, Agritech, DeepTech, and more. Participants will receive national recognition by DPIIT, mentorship from industry leaders, and funding opportunities from a ₹30 Crore funding pool, with grants of up to ₹5 Lakh for top startups.

3. Gain Global Exposure

With international delegates from more than 50 countries, this event offers a platform to showcase innovations to a global audience, attract international investors, and explore potential overseas expansion. Startups selected through this initiative will also gain exposure to global markets through Startup India alongside getting a chance to connect with global investors, corporate leaders, and international ecosystem enablers.

4. Showcase Innovations Across Thematic Pavilions

Dedicated pavillions covering industries like AI, FinTech, AgriTech, HealthTech, DeepTech, and Sustainability allow startups to demonstrate groundbreaking ideas to investors, policymakers, and potential partners. These pavilions create structured opportunities for startups to attract attention from relevant stakeholders.

5. Learn from Industry Experts in Masterclasses & Panels

Engage in expert-led masterclasses and insightful panel discussions featuring seasoned entrepreneurs, investors, and policymakers. There will also be exclusive Mentoring Zones across all 10 t hematic pavilions powered by The Indus Entrepreneurs (TiE), which will provide a unique opportunity for founders to gain direct access to top industry mentors, investors, and thought leaders. These sessions will offer actionable insights into business growth, emerging market trends, funding challenges, and regulatory frameworks.

6. Exclusive Investor Roundtables & Corporate Partnerships

Engage in closed-door discussions with venture capitalists, angel investors, and corporate leaders. These B2B meetings are designed to connect startups with potential funders, strategic partners, and business mentors, helping them forge long-term collaborations.

7. Launch & Showcase Products to a Targeted Audience

Startups can unveil their latest innovations, receive feedback, and conduct live demonstrations to investors, industry leaders, and potential customers. This is an excellent platform to test new products, attract media attention, and gain credibility in the startup ecosystem.

8. Hire Top Talent

For startups looking to expand their teams, Startup Mahakumbh presents a great opportunity to meet and attract top industry talent with more than 3,000+ startups being present

9. Inspire Futurepreneurs

The Futurepreneurs Program will provide a platform for young innovators from top colleges to showcase AI-driven solutions, compete for a ₹1 Crore prize pool, and gain mentorship from experts.

10. Get Inspired

Even if you’re in the process of setting up your startup, being in the midst of stalwarts of the entrepreneurial ecosystem, there will be multiple touchpoints for everyone to be inspired as the event is designed to accommodate startups of every scale.

2025 Screenwriting Workshop at Whistling Woods International: A 5-Day Creative Journey

whislist

Whistling Woods International is hosting its 5-day Annual Screenwriting Workshop in 2025, and it promises to be a transformative experience.

This workshop is led by the renowned Anjum Rajabali – Screenwriter & HoD of Screenwriting at WWIand will be presented in a hybrid format, making it accessible to participants from various locations. The workshop offers an immersive environment that combines essential craft teachings with invaluable knowledge from industry icons.

Whether you’re an emerging writer looking to hone your skills or a seasoned professional seeking fresh perspectives, this workshop is designed to enhance your storytelling abilities and provide insights from top experts in the industry.

The annual workshop will cover the craft of Film and series writing as well as character psychology, the Navrasas and the Hero’s Journey. This time, apart from the lucidly taught basics of scriptwriting, a rich gathering of guest speakers – Shridhar Raghavan (Pathaan), Sriram Raghavan (Andhadhun), Sneha Desai (Laapataa Ladies), Niren Bhatt (Stree 2), Ishita Moitra (Rocky Aur Rani kii Prem Kahaani, Call me Bae), Juhi Chaturvedi (Piku), Sudip Sharma (Paatal Lok 1&2) & Arati Kadav (Mrs) will provide valuable insights in the domain and is surely set to elevate your screenwriting journey.

Simplifying Tuition Payments for Indian Students Abroad: 5 Platforms to Explore

Managing tuition payments while studying abroad can be challenging due to fluctuating exchange rates, processing delays, and hidden fees. Fintech platforms have stepped up to simplify the process of paying tuition fees for Indian students studying abroad by offering secure, fast, and transparent payment solutions. Whether it’s managing cross-border transactions, securing competitive exchange rates, or handling large payments, these platforms provide the tools and support necessary to make international tuition payments hassle-free. Here’s a list of the top platforms that are transforming financial services for Indian students settling abroad.

Beacon

Beacon is a purpose-built financial solution designed specifically to help immigrants in Canada, including Indian students, settle with ease and build their future confidently. Through its All-in-One Super App, Beacon offers a comprehensive suite of financial tools that address the unique challenges faced by students and immigrants. From managing cross-border transactions to paying tuition fees and education loans, Beacon streamlines every step of the process. Its user-friendly platform allows students to handle their finances effortlessly while benefiting from competitive exchange rates and low transaction fees. A standout feature of Beacon is the ability for NRIs in Canada to pay Indian bills directly from the app without incurring additional charges — a game-changer for students managing expenses across borders. More than just a financial tool, Beacon provides confidence and clarity to students through tailored support and guidance, helping them transition smoothly into Canadian life. The company’s approach combines innovation and empathy, ensuring students feel secure and supported during one of life’s most significant transitions.

Wise

Wise (formerly TransferWise) is well-known for its low-cost international money transfers and real-time exchange rates. Indian students can use Wise to send tuition payments directly to universities with minimal fees and faster processing times. The platform’s multi-currency wallet allows students to hold and exchange multiple currencies, which is particularly useful for managing expenses while studying abroad. Wise’s user-friendly interface and clear fee structure make it easy for students to track their payments and ensure their tuition is processed without unnecessary delays or hidden costs.

Western Union

Western Union remains one of the most trusted platforms for international money transfers, including tuition payments. With a wide global network and multiple payment channels — online, in person, and through the app — Western Union offers flexibility for Indian students managing their finances abroad. The platform provides competitive exchange rates and quick processing times, ensuring tuition payments reach universities on time. Its long-standing reputation and secure transfer system make Western Union a reliable option for students and families looking for a straightforward way to handle tuition payments.

PayMyTuition

PayMyTuition is a specialized platform that connects directly with educational institutions, allowing students to pay their tuition fees in their local currency without hidden fees. It supports various payment methods, including bank transfers, credit cards, and alternative payment options, making it accessible to a wide range of students. Since PayMyTuition works directly with universities, payments are processed quickly and securely, ensuring students meet their tuition deadlines without complications. Its direct integration with educational institutions provides an added layer of convenience and reliability for international students.

Flywire

Flywire is another leading platform for tuition payments, known for its secure and transparent payment process. Flywire allows Indian students to pay their tuition fees directly to universities in over 240 countries, offering real-time tracking and multiple payment options, including UPI, bank transfers, and credit cards. The platform’s transparent fee structure ensures that students know exactly how much they are paying, with no hidden charges. Its 24/7 customer support also provides peace of mind, making it a reliable choice for international tuition payments. Flywire’s ability to handle large transactions quickly and securely makes it a preferred option for students and educational institutions alike.

SEBI Grants Approval for LG Electronics India’s Upcoming IPO

LG Electronics Inc. subsidiary LG Electronics India Limited, the market leader in India in major home appliances and consumer electronics (excluding mobile phones) in terms of volume for the three months ending June 30, 2024, as per the Redseer Report, mentioned in the draft red herring prospectus (DRHP), has received final observation from the capital markets regulator, Securities and Exchange Board of India (SEBI), to raise funds through an initial public offering (IPO).
The Company had filed its IPO papers with Sebi on December 6, 2024.

The IPO with a face value of ₹10 per equity share, is entirely an offer for sale up to 10.18 crore equity shares by LG Electronics Inc.

LG Electronics India, a subsidiary of LG Electronics Inc., was established in 1997 and has maintained its position as the market leader in India’s home appliances and consumer electronics industry for 13 consecutive years (2011–2023) by value market share in the offline channel, according to a Redseer Report mentioned in the DRHP.

When compared to listed industry peers like Havells India Ltd, Voltas Ltd, Whirlpool of India Ltd, and Blue Star Ltd, LG Electronics India achieved the highest revenue from operations and earnings per share (EPS) in fiscal 2024.

For fiscal 2024, the company reported a revenue of ₹21,352 crore, marking an increase from ₹19,868.24 crore in fiscal 2023. Profit after tax rose by 12.35% to ₹1,511.07 crore from ₹1,344.93 crore during the same period. In the three months ending June 30, 2024, revenue was ₹6,408.80 crore, with a profit after tax of ₹679.65 crore.

The company holds a dominant market position across various product categories, including washing machines, refrigerators, panel televisions, inverter air conditioners, and microwaves. According to the Redseer Report, for the six months ending June 30, 2024, these products commanded a significant share in the offline channel, which represents approximately 80% of the major home appliances and consumer electronics market (excluding mobile phones) in India by value.

Globally, LG Electronics is recognized as the leading single-brand home appliances company by revenue for 2023, as per the Redseer Report. Catering to both B2C and B2B markets within and outside India, the company offers same-day installation, repair, and maintenance services for its products.

With 27 years of experience in India, LG Electronics India has cultivated deep consumer insights, enabling it to meet the unique demands of Indian customers. LG Electronics India boasts the largest distribution network among its peers, covering both urban and rural regions through 36,401 B2C touchpoints. Its after-sales services are facilitated through 949 authorized service centers nationwide, supported by an extensive supplier base of 280 vendors with an average relationship tenure of 11 years as of June 30, 2024.

Morgan Stanley India Company Private Limited, J.P. Morgan India Private Limited, Axis Capital Limited, BofA Securities India Limited, and Citigroup Global Markets India Private Limited are the book-running lead managers and KFin Technologies Limited is the registrar to the issue.