All posts by K S Krishna

PHD Chamber of Commerce and Industry (PHDCCI) has proposed a comprehensive five-pronged strategy aimed at creating employment and fostering economic growth and development in the country.

These pillars include Prioritizing the Manufacturing Sector, Strengthening the MSMEs, Boosting rural demand and agricultural reforms, Enhancing Export Competitiveness and Fostering University-Industry linkages. By transforming these areas, India can not only ensure sustained economic development but also generate millions of employment opportunities.

The industry body in its 100 days agenda for the Government at Centre had suggested to formulate a comprehensive National Employment Policy on a mission mode approach with Targeted outcomes on a quarterly basis as increased employment would strengthen India’s journey towards Viksit Bharat by 2047.

At the top of the five pronged strategy, PHDCCI suggest Prioritizing the Manufacturing Sector which contributes approximately 16% to India’s GDP; the target should be to increase this share to 25% by 2030.

Achieving this target will require a focused approach to improve productivity and reducing the cost of key manufacturing inputs including the cost of capital, power, logistics, compliances, and land, said Mr Hemant Jain, President, PHD Chamber of Commerce and Industry in a press statement issued here today.

Over the last few years, the government has made commendable strides by removing over 42,000 compliances, thus creating a more conducive environment for businesses. Further, more needs to be done for the ease of doing business at the factories level so that entrepreneurs are able to deploy more and more workforce in their respective premises.

The 2nd crucial strategy is to strengthen the MSMEs. As these are the backbone of India’s economy with over 60 million MSMEs that contribute approximately 30% to the nation’s GDP and employ over 110 million people. This sector plays a central role in both job creation and innovation. Globally, the role of MSMEs in job creation is immense countries like the United States, United Kingdom, Germany, and Japan owe much of their economic resilience and job growth to small and medium enterprises.

MSME sector in India has demonstrated remarkable growth, with many transitioning from small, family-owned businesses to significant players in international trade. However, challenges such as easier availability of finances, robust technological infrastructure, and simplified regulatory environment should be strengthen for the futuristic growth of MSMEs, said, Mr Jain.

There is a need to strengthen collateral free Credit guarantee scheme for the MSMEs so that they are able to meet their working capital requirements adequately.

Boosting rural demand and agricultural reforms has been highlighted as the third pronged of the strategy which emphasizes the importance of boosting rural demand, which is intrinsically linked to enhancing agricultural incomes. Rural demand, a key driver of economic growth, can significantly impact India’s employment landscape. Strengthening rural economies will create new opportunities for growth, particularly in the manufacturing and services sectors, said Mr Jain.

As rural income increases the demand for manufactured goods, housing, and services will grow significantly. This enhanced demand trajectory will stimulate factory production and service sector growth, deploy more workers across industries.

Enhancing Export Competitiveness is the 4th pronged strategy by the industry body PHDCCI. India’s exports reached an all-time high of USD 778 billion, and the goal is to achieve USD 2 trillion in exports by 2030—USD 1 trillion from merchandise exports and USD 1 trillion from services exports. To meet this ambitious target, we must significantly enhance our export competitiveness, says the industry body PHDCCI.

Key measures to boost export competitiveness include streamlining trade facilitation processes, improving customs procedures, and reducing logistical costs. Enhancing global trade agreements and improving infrastructure such as ports, airports, and transport networks will boost the exports to new highs every year.

Apart from India’s strengthens in labour intensive exports, India’s export strategy must focus on high-value goods and services, leveraging sectors where the country already enjoys a competitive advantage, such as technology, pharmaceuticals, textiles, and agriculture. Additionally, increasing participation in global value chains and focusing on technology-driven sectors will create opportunities for high-skilled jobs in research, development, and manufacturing, said Mr Jain.

Fostering University-Industry Linkages has been placed at 5th of the crucial five pronged strategy by PHDCCI as strong linkages between Universities and Industries will accelerate technological advancements, develop new products, and create high-tech jobs in sectors like biotechnology, robotics, and information technology. Establishing incubation centres and supporting start-ups will also be vital in nurturing an entrepreneurial spirit among the youth.

These efforts will not only enhance employability but also help bridge the gap between academic and industry requirements, ensuring that youngster are equipped to meet the industry demands of the adequately talented workforce, said Mr Hemant Jain.

India stands at a critical juncture in its economic journey. With the right combination of effective and meaningful policy reforms, infrastructure investments towards Viksit Bharat, the country has the potential to create millions of jobs and establish itself as a global economic powerhouse.

13.01.2025: Sehgal Neo Hospital, Delhi, has launched the 100 Days Intensified Campaign for the elimination of tuberculosis in the national capital, under the patronage of the Association of Healthcare Providers India (AHPI). The campaign, part of the National Tuberculosis (TB) Elimination Programme, is spearheaded by the Central TB Division, Ministry of Health and Family Welfare (MoHFW). This landmark initiative underscores the critical role of private healthcare institutions in supporting India’s mission to become TB-free by 2025.

The campaign launch event, hosted at Sehgal Neo Hospital, saw an inspiring keynote address by Dr. Sunil K Khetarpal, Director of AHPI, who emphasized the transformative potential of private healthcare institutions in driving awareness, detection, and treatment for TB elimination. “The private sector’s engagement is pivotal in achieving the national TB elimination goals. Through active case finding, enhanced diagnostic services, and community outreach, private hospitals can complement government efforts and bridge critical gaps in TB care,” said Dr. Khetarpal.

The campaign includes intensified case finding among hospital patients, the establishment of Systems for TB Elimination by Private Sector (STEPS) Centers, active screening through health camps, and nutritional support under the Ni-Kshay Mitra initiative.

Dr. Mridu Jain Sehgal, Associate Director of Sehgal Neo Hospital, highlighted the importance of public-private collaboration in combating TB. “This campaign reflects the synergy between public sector resources and private sector efficiency. By working together, we can ensure a comprehensive, patient-centric approach to TB care and elimination. The AHPI’s vision for quality-focused private healthcare aligns seamlessly with our hospital’s commitment to community health,” she said.

Dr. Jai Khullar, Consultant in Internal Medicine at Sehgal Neo Hospital, presented the hospital’s action plan for the campaign. “Our strategy focuses on improving TB detection, enhancing diagnostic capabilities, and ensuring strict treatment adherence. These steps will help us make a measurable impact on TB outcomes in our community,” he stated.

The event featured an esteemed panel of speakers, including experts from THE UNION, WHO, and the State TB Cell, who stressed the need for grassroots engagement, technological integration, and fostering patient-centric care.

In a symbolic gesture, attendees took the Nikshay Pledge, reaffirming their commitment to making India TB-free.

Dr. Narin Sehgal, Medical Director of Sehgal Neo Hospital, delivered a heartfelt Vote of Thanks, reaffirming the hospital’s dedication to this critical cause. “As the first private hospital in Delhi to lead this campaign under AHPI’s patronage, we pledge to inspire other healthcare providers and set a benchmark for proactive TB care,” he said.

The launch of the 100 Days Intensified Campaign marks a milestone in India’s fight against TB, with Sehgal Neo Hospital and AHPI setting the tone for collaborative, impactful action in public health. Together, they aim to make India’s vision of being TB-free a reality.

January 2025— ReachIvy.com, a leading education and career advisory firm, is thrilled to announce the launch of the ReachIvy.com Scholarship 2025. For many students, accessing 1-on-1 counselling services with experts from prestigious global institutions like Harvard, Stanford, Oxford, or LSE is a distant dream. These premium services are often costly and out of reach. That’s what makes this scholarship genuinely groundbreaking! It provides free, world-class counselling and application guidance with top school experts, levelling the playing field for ambitious students who dream of studying at the world’s best colleges.

Students earning the prestigious ReachIvy.com Scholarship have secured admission to the world’s top universities, including MIT, Harvard, Columbia, the University of Pennsylvania, Oxford, LSE, Stanford University, Michigan Ross, Darden School of Business, and the University of Chicago. This initiative takes ReachIvy.com’s legacy to the next level by offering free, personalized, one-on-one guidance from experts who are alumni of these institutions. For students, it’s not just a scholarship—it’s a once-in-a-lifetime opportunity to access elite mentorship and turn their aspirations into achievements.

“Success begins with a dream, but the right guidance transforms those dreams into reality. With the ReachIvy.com Scholarship 2025, we are committed to helping ambitious students break barriers and unlock doors to the world’s most prestigious universities. This scholarship is not just an opportunity; it’s a chance to turn aspirations into achievements. At ReachIvy.com, we want to reach students worldwide, providing them access to premium services that will help fulfil their dream of studying at a top global school. We’re here to support you every step, from refining your application to offering mentorship that will shape your future,” said Vibha Kagzi, Founder & CEO of ReachIvy.com.

The ReachIvy.com Scholarship 2025 empowers up to 10 deserving students to submit strong, competitive applications, offering services worth up to INR 1.5 lakh. It provides support in two categories. The Mentorship Scholarship includes two personalized counselling sessions, where expert advisors guide students in shaping their academic and career goals.

The second category is the Application Scholarship. It supports one complete application by helping students craft impactful essays, review resumes, refine three Letters of Recommendation (LORs), and prepare through a mock interview for their chosen schools.

These services will be available to scholarship recipients between April 2025 and November 2025, making it the ideal timeframe for students preparing to apply to top-tier universities. It’s important to note that the scholarship does not cover college tuition or other educational expenses. Instead of just offering a monetary scholarship, it delivers something more transformative access to world-class professional consulting services that elevate students’ chances of admission to top global universities.

Take the next step toward achieving your dreams with expert support. The ReachIvy.com Scholarship 2025 offers a unique opportunity to work one-on-one with experienced professionals and strengthen your college applications. Don’t miss this chance—apply before June 30, 2025.

13 January 2025: Hilton Gurugram Baani City Centre is pleased to announce the appointment of Harkaran Singh Sethi as its General Manager. With over 15 years of experience in the hospitality industry, Sethi brings extensive expertise in operations management, food and beverage innovation, and strategic leadership. His diverse skill set positions him well to guide Hilton Gurugram Baani City Centre toward continued success and growth.

Prior to his appointment as General Manager at Hilton Gurugram Baani City Centre, Harkaran Singh Sethi held leadership roles with renowned hospitality brands. He served as General Manager and Associate Director of Operations, South Asia at the Radisson Hotel Group, where he supported and managed strategic operations for hotels in the region. Before that, Mr. Singh refined his expertise working with popular hospitality chains like Marriott International, ITC hotels, and Oberoi Hotels & Resorts.

A graduate of IHM-Bhopal, Sethi is also a certified member of the Guild of British Butlers and a butler trainer for luxury hotels. His strong educational foundation, coupled with extensive hands-on experience, equips him to consistently deliver excellence across all aspects of the guest experience. His passion for travel fuels his understanding of diverse guest expectations and deepens his commitment to creating lasting memories for guests worldwide

“We are thrilled to welcome Harkaran Singh to the Hilton family”, said Zubin Saxena, senior vice president and regional head, South Asia, Hilton. “Harkaran’s extensive experience and deep understanding of the hospitality sector will be invaluable in upholding the Hilton legacy. Under his stewardship, we are confident that Hilton Gurugram will set new benchmarks in service and operational excellence.”

Located in the heart of Gurugram’s business district, Hilton Gurugram Baani City Centre, the lifestyle business hotel – blends modern sophistication with Hilton’s signature hospitality. Under Singh’s leadership, the hotel aims to elevate its reputation as a premier destination for both business and leisure travellers.

“I am honoured to join Hilton Gurugram Baani City Centre,” said Harkaran Singh. “Being part of Hilton Hotels & Resorts is a tremendous opportunity, and I look forward to working with the talented team here to create exceptional guest experiences and establish the hotel as a leader in the vibrant Delhi NCR market.”

With Singh’s appointment, Hilton Gurugram Baani City Centre is poised to continue delivering unparalleled service excellence while reinforcing its position as a benchmark for modern luxury in the Delhi NCR region.

13th January 2025: Newton School, a futuristic AI-powered neo-university has joined forces with The Mind & Company, a leading mental health organisation to support students on their journey to better mental health. The partnership will provide students with access to online counselling sessions with qualified therapists, tailored programs, and more, enabling them to manage stress, develop resilience, and navigate the challenges of upskilling and transitioning into new career paths.

Aimed at prioritising mental health for learners by creating a supportive environment to address holistic wellbeing of students, the collaboration will help students destress and start an open conversation around mental health especially in the academic space. As a part of the collaboration, The Mind & Company conducted a 45 minutes on-on-one counselling sessions with Newton students to extend support for the gap areas and seamlessly integrate therapy into Newton platform.

Nishant Chandra, co-founder of Newton School, said, “At Newton School we believe in a holistic learning approach where students’ mental health is as important as their professional success. With expert support from The Mind & Company we are not only empowering students to be better equipped to deal with all ongoing stress but we are also trying to normalise mental health conversations, which is an impetus for creating a healthier and more productive learning culture.”

A survey conducted with 150 students from Newton School learners revealed that 85% of students are interested in mental health support, and 97% found the initiative to be a valuable addition to their online learning experience. This overwhelming response highlighted the importance of addressing mental health within the education space and underscores the need for initiatives that empower students to thrive both personally and professionally.

Priya G Arun Prasad, co-founder and director at The Mind & Company, added, “Students’ mental health has remained a growing concern for many years now. It is incredibly rewarding to see more new age educational institutes normalizing mental health conversations in education. We look forward to extending support to students by creating a safe place for students who seek guidance and ensure emotional and mental resilience in their personal and academic growth”

The partnership provides students professional mental health support with students expressing the need for more frequent sessions, group workshops, and curated self-help resources. Experts from The Mind & Company will be closely working with students to address common challenges such as career anxiety, stress, overthinking, and time management. Newton School’s partnership with The Mind & Company has set a strong foundation for integrating mental health into education, fostering resilience and holistic learner support.

January 13, 2025 : Bhayan-E-Ghalib a cultural tribute celebrating legendary Urdu poet Mirza Ghalib to be held in the city at Shilpakala Vedia at Madhapur at 7pm on 18th January, 2025

The Ghazals will be rendered by Dr Prabha Srivastava, who revives Ghazals through dedicated concerts, preserving their allure for a new generation with unwavering passion. The Kathak Dance Drama will be performed by Prof, Kumkum Dhar & Troupe. Prof, Kumkum Dhar is a Kathak Dance Drama to be performed by Prof, Kumkum Dhar & Troupe. Prof Kumkum is a renowned Kathak dancer who has made significant contributions to the art form. Narration by Syd Kabir Ahmad and Sudhanshu Mani. Scholar Syed Kabeer Ahmad will naarate Ghalib’s journey. Sudhanshu Mani is also the producer of the show. Stage and Lighting by Gopal Sinha.

Dr. Koustubh Dhumal, CEO of Maanaviaya Kalyan Trust physically and Mr. Sudhanshu Mani, Producer of the show, a visionary leader behind the Vande Bharat Express virtually addressed the press conference

The show is the rare combination of Ghazals and Kathak. It is a series of shows. It was first held in Lucknow and now in Hyderabad. And it is likely to be organized in New Delhi.

About 1500 people are expected to participate in the show.

Disclosing this in a press conference at FTCCI on Monday, Dr. Koustubh Dhumal and Mr. Sudhanshu Mani that it is a cultural tribute celebrating the genius of the legendary Urdu poet Mirza Asadullah Khan Ghālib is affectionately known as Mirza Ghālib. This immersive event combines powerful narration, soulful ghazal renditions, and enchanting Kathak dance to bring to life the poetry and persona of one of the most iconic figures in Urdu literature.

Ghālib’s timeless poetry and prose have transcended borders and eras, capturing universal themes of love, loss, and human emotion. His unique narrative style, or “andāz-e-bayāñ,” is celebrated as unparalleled, blending deep intellect with a profound understanding of the human condition. The event reflects on his poetic brilliance and the legacy of his letters, revered as masterpieces of Urdu prose, offering intimate glimpses into his life and the 19th-century Mughal India.

The Bayān-e-Ghālib event will be produced by Mr. Sudhanshu Mani, the visionary behind India’s Vande Bharat Express, and proudly sponsored by Aand Kutumb Senior Community Living, which is committed to offering seniors a vibrant and supportive living environment.

The entry to the show is free for senior citizens and care givers and the organisers welcome them in large numbers. For other categories.

Maanaviya Kalyan Trust (MKT), founded with a deep passion for giving back to society, is dedicated to addressing critical social needs such as Senior Care, Health Care and Affordable Fertility Treatment

Bathing is no longer just a routine—it’s an indulgence, a moment to reset and reconnect with yourself, made even more rejuvenating with red aloe vera. It is the exotic skincare marvel that’s redefining how we view personal care. With its vibrant hue and transformative benefits, red aloe vera isn’t just an ingredient; it’s an experience.

The allure of red aloe vera begins with its bold, ruby hue—a sign of the powerful anthocyanins within. These natural antioxidants, also found in berries, not only protect your skin from damage but also deliver a sensory indulgence. The texture is silky, the colour captivating, and the results undeniable.

While traditional ingredients have their place, red aloe vera takes centre stage with its unique blend of properties. It’s more than skincare—it’s skincare reimagined.

The Power of Anthocyanins: These antioxidants combat the harsh effects of pollution, stress, and ageing
Vitamin Boost: Vitamins A, C, and E work synergistically to brighten, firm, and rejuvenate your skin
Natural Hydration: Polysaccharides and amino acids lock in moisture, leaving your skin soft and supple

This rare gem has travelled across continents and is now making waves in India, where it has been embraced in modern skincare and bathing products. Its transformative benefits are now coming into the Indian personal care routines, blending the exotic with the everyday. Each application feels like a tribute to its natural origins—a celebration of its journey to your skin.

Picture this: a warm shower cascading over your skin, infused with the essence of red aloe vera. Its velvety lather envelopes you, delivering hydration, antioxidants, and radiance in every drop. The fragrance, the texture, the glow—it’s not just a bath; it’s a moment of pure bliss.

Skincare experts have hailed red aloe vera as the next frontier in personal care. As Dr. Jushya Bhatia Sarin, a board-certified dermatologist, explains: “Red Aloe is a powerful blend of antioxidants and hydrating elements that is particularly beneficial for those looking to elevate their skincare. The rich red hue signifies high anthocyanin content, which not only protects but deeply soothes, making it ideal for daily use in personal care products.”

January 13, 2025: KDM, the leading lifestyle & mobile accessories brand in India, is further cementing its role in shaping the success of Maha Kumbh 2025 by enduring and meaningful touchpoints with Kumbh Digital Mela. Kumbh Digital Mela is an abbreviation of brand KDM.

Kumbh has transformed as ‘Bharat Ka Spiritual Charger’ with the religious gathering attracting devotees from across India. Likewise, KDM gives lifestyle choices in mobile accessories not only for urban consumers but also for semi urban, tier 2 & 3 cities with value for money quality mobile accessories.

KDM charger featuring Kinetic Dynamic Mobile Charging Testing Technology (KDM-T Technology) is 100% indigenous product designed and made in India to ensure mobile phones stay charged with KDM mobile phone chargers to elevate your spiritual devotion during your time at Kumbh.

In recent years, mobile phones have emerged as ‘Device of Growth’, contributing to the nation’s economy, and no one charges mobiles like KDM does. KDM is hence really Bharat Ka Charger, charging both your mobile and the economy.

India’s religious and cultural tourism has also experienced significant growth, establishing Kumbh as the world’s largest religious gathering and the country as strong in spiritual and cultural ethos.

Scheduled to take place from January 13 to February 26, 2025, in Prayagraj, Uttar Pradesh, the Mahakumbh Nagar is set to be a spectacle with mobile charging stations provided by KDM in over 90 tents. These 90 tents with a capacity of 200 people charging their mobiles atleast twice a day is estimated to charge mobiles of 16,20,000 people over 45 days.

Beyond its spiritual importance, the vast, diverse crowd of devotees will feel the need to stay connected with their loved ones back home by sharing priceless moments on their mobiles which also need to be charged regularly. KDM will ensure mobile phones stay charged with KDM mobile phone chargers.

N D Mali, Founder of KDM said, “As India embarks on its journey of Viksit Bharat by 2047, along with Make in India, we must move forward with the mantra of Make for the World also. Kumbh Digital Mela initiative demonstrates our commitment to leveraging technology and embracing culture for economic advancement and cultural preservation.”

B H Suthar, Co-Founder of KDM added, “Strengthening Digital India calls for local innovation, and unified efforts from the entire industry. KDM will actively promote the high-quality development of its products, aiming to establish itself as a country strong in both tech and culture.”

KDM as a brand has been established as a leading lifestyle and mobile accessories brand for a decade. It has developed a wide variety of products under mobile accessories and lifestyle segments which ranges from mobile chargers, earphones, speakers, neckbands to headphones. It has a strong distribution network spread across India that has enhanced its journey of building India’s largest and most innovative mobile accessories and lifestyle brand.

– Rohit Dev Sethi, Managing Director, ColossusTex

The textile industry is undergoing a transformative shift, driven by the rising demand for customizable products and the adoption of demand-driven supply chain models. This new paradigm is reshaping how manufacturers, retailers, and consumers interact, leading to more sustainable, efficient, and consumer-centric operations.

The Rise of Customization
In today’s market, personalization is no longer a luxury but an expectation. Consumers increasingly seek products that reflect their individual tastes, values, and lifestyles. From monogrammed towels to bespoke apparel, the desire for unique items is fueling the growth of customizable textiles. A report by McKinsey & Company highlights that nearly 80% of surveyed consumers are willing to pay a premium for personalized products, indicating a significant shift in purchasing behavior.

The proliferation of e-commerce platforms and digital tools has further accelerated this trend. Advanced technologies such as 3D design software, augmented reality (AR) fitting rooms, and artificial intelligence (AI)-driven recommendation systems are enabling consumers to visualize and personalize products with unprecedented ease. For instance, brands like Nike and Levi’s allow customers to design their own footwear and denim, creating a deeply engaging and tailored shopping experience.

Demand-Driven Supply Chains: A Game Changer

Traditional supply chains in the textile industry have often been linear and supply-driven, characterized by mass production, long lead times, and substantial waste. However, the rise of customizable textiles necessitates a more agile, demand-driven approach. This model aligns production closely with real-time consumer demand, minimizing overproduction and excess inventory.

Key components of demand-driven supply chains include:

 Real-Time Data Analytics: Leveraging data from consumer interactions, social media trends, and point-of-sale systems allows brands to predict and respond to customer preferences swiftly.

 Flexible Manufacturing: Investments in technologies such as digital printing, automated cutting machines, and modular production lines enable manufacturers to handle small-batch orders efficiently.

 Collaborative Ecosystems: Partnerships between brands, suppliers, and logistics providers foster transparency and streamline the supply chain.

Technologies Enabling Customization

The integration of cutting-edge technologies is pivotal in meeting the demands of customizable textiles. Some of the most impactful innovations include:

 Digital Textile Printing: Unlike traditional printing methods, digital printing allows for on-demand production with intricate designs and vibrant colors. This technology supports small-batch manufacturing and reduces water and chemical usage, aligning with sustainable practices.

 AI and Machine Learning: AI-driven algorithms analyze consumer behavior to predict trends and personalize recommendations. Machine learning models also optimize inventory management by forecasting demand accurately.

 3D Knitting: This advanced manufacturing technique produces seamless garments based on digital designs, enabling rapid prototyping and customization. Brands like Adidas have adopted 3D knitting for their Futurecraft footwear line, offering personalized fit and performance.

 Blockchain for Traceability: As consumers demand transparency in sourcing and production, blockchain technology ensures end-to-end traceability. It enables buyers to verify the origin, materials, and ethical practices behind their customized products.

Sustainability: An Added Advantage

The shift toward customizable textiles and demand-driven supply chains has significant implications for sustainability. By producing only what is needed, companies can drastically reduce waste, a major concern in the textile industry.

Moreover, customization often involves local production and shorter supply chains, reducing the carbon footprint associated with transportation. By embracing sustainable materials such as organic cotton, recycled polyester, and biodegradable fibers, brands further enhance their environmental impact.

Challenges and Opportunities

Despite its potential, the adoption of customizable textiles and demand-driven supply chains presents challenges. These include:

 High Initial Investment: Setting up advanced manufacturing technologies and digital infrastructure requires substantial capital.

 Complexity in Operations: Managing a dynamic supply chain with small-batch orders and diverse consumer preferences can be intricate.

 Scalability: Balancing scalability with personalization remains a critical hurdle for many businesses.

However, these challenges also open avenues for innovation. For instance, collaborative platforms that connect designers, manufacturers, and consumers can streamline processes and foster creativity. Additionally, leveraging subscription models and pre-order campaigns allows brands to gauge demand accurately before production, mitigating risks.

The Consumer’s Role

Consumers play a pivotal role in driving the demand for customizable textiles. By prioritizing quality over quantity and supporting brands that embrace sustainable and ethical practices, they can influence the industry’s trajectory. Furthermore, as customization becomes more accessible, consumers are empowered to co-create products, deepening their connection with brands.

The Road Ahead

The future of customizable textiles lies in integrating innovation, sustainability, and collaboration. As technology continues to evolve, the possibilities for personalization will expand, offering new ways to meet consumer expectations. Additionally, the adoption of circular economy principles—where products are designed for reuse, recycling, and minimal waste—will further enhance the industry’s resilience and sustainability.

Summing-Up

Customizable textiles and demand-driven supply chains represent a paradigm shift in the textile industry. By aligning production with consumer needs and embracing technological advancements, companies can create a more responsive, sustainable, and profitable ecosystem. For businesses and consumers alike, this transformation offers an opportunity to redefine the relationship between fashion, functionality, and the future.

Nestlé India, in partnership with SM Sehgal Foundation, has announced the expansion of Project Vriddhi, to Sonbhadra district of Uttar Pradesh. This expansion would impact more than 6,000 beneficiaries across Ailkar, Narokhara, Karmanu, Parari, Khurd and Viradhi villages from the Chatra block in the district. Launched in 2019 in Haryana’s Nuh district, Project Vriddhi has positively impacted over 18,000 beneficiaries across 14 villages, through interventions in water conservation, nutrition awareness, education, and sustainable agricultural practices.

Commenting on the milestone, Mr. Sanjay Khajuria, Director, Corporate Affairs and Sustainability, Nestlé India, said, “At Nestlé India, we believe in fostering long-term, sustainable change that uplifts communities and enhances livelihoods. Project Vriddhi has been instrumental in driving positive transformation across villages in Haryana, equipping them with better access to clean water, nutrition, education, and sustainable farming practices. As we extend this initiative to Sonbhadra district in Uttar Pradesh, our focus remains on empowering local communities with the resources and knowledge.”

Speaking on the expansion, Ms. Anjali Makhija, Trustee & CEO, SM Sehgal Foundation, said “It is heartening to see the expansion of Project Vriddhi to newer geographies in Uttar Pradesh. Project Vriddhi has made a positive impact on the lives of rural communities in Haryana in the past five years, and the journey continues with empowering people, and promoting their development.”

Key milestones of Project Vriddhi as of now include the restoration of eight ponds with a combined storage potential of 25 million litres, engaging over 1,000 farmers in sustainable agricultural practices, transforming six schools to provide better learning environments, and equipping around 395 children with digital and life skills. Additionally, 280 women have been trained in nutrition, 133 kitchen gardens have been established, and Village Development Committees have been set up to sustain long-term progress. With its expansion into Sonbhadra, Uttar Pradesh, Nestlé India aims to replicate these impactful interventions to further sustainable rural development in the state.