All posts by K S Krishna

8th January 2025: Indian Chamber of Commerce (ICC) organised its 18th Environment Partnership Summit, focusing on the theme of Circular Economy for Sustainable Development. The summit featured insightful discussions on key topics such as the Policy & Implementation of Circular Economy, Financing the Future and Green Technologies for Sustainable Solution. The session witnessed valuable insights and was graced by notable speakers, including Dr Shashi Panja, Hon’ble Minister-In-Charge, Department of Industry, Commerce & Enterprises & Department of Women and Child Development and Social Welfare, Government of West Bengal; Mr Abhinav Chandra, IAS, Secretary, Environment Department, Government of West Bengal & Director, IESWM; Ms Roshni Sen, IAS, Additional Chief Secretary, Environment Department, Government of West Bengal; H.E. Barbara Voss, German Consul-General in Kolkata; Mr Sanjay Budhia, Past President, Indian Chamber of Commerce & Managing Director, Patton; Dr Rajeev Singh, Director General, Indian Chamber of Commerce; and Mr Aloke Mookherjea, Chairman, Jury Board, ICC Environment Excellence Award.

Highlighting the government’s initiatives for sustainable development, circular economy and environmental policies in West Bengal, Dr Shashi Panja, Hon’ble Minister-In-Charge, Department of Industry, Commerce & Enterprises & Department of Women and Child Development and Social Welfare, Government of West Bengal, said, “West Bengal is at the forefront of environmental initiatives, guided by a vision for sustainable development. Our Honorable Chief Minister has championed policies to address climate challenges, including the Green Hydrogen Policy and the New & Renewable Energy Manufacturing Promotion Policy, launched during the Bengal Global Business Summit (BGBS) 2023. These policies aim to establish West Bengal as a hub for green energy, offering incentives such as waivers on land conversion fees, stamp duty, and electricity duties to promote decarbonization and clean energy projects. We are also making strides in the electric vehicle (EV) market, e-waste management, and the development of green buildings. A notable milestone is the inauguration of India’s largest integrated bottletobottle recycling plant by Magpet Polymers in Kharagpur, enhancing our local recycling capacity. Additionally, initiatives in the weaving industry aim to integrate circular economy practices, ensuring waste from textile activities is recycled and reused effectively. Our state’s mangroves, particularly in the Sundarbans, serve as a natural defense against cyclones and climate challenges. Recognizing their critical role, the government has undertaken extensive plantation drives to restore these vital ecosystems. Despite our efforts, India’s rank in the 2024 Environmental Performance Index is a reminder that we must collectively do more. Data and innovation driven approaches can help us improve outcomes and achieve our sustainability goals. West Bengal’s industries, including secondary steel manufacturing, are aligning with global decarbonization goals. Our strategy involves seamless integration of green hydrogen into carbon intensive sectors and leveraging urbanization to meet rising energy demands sustainably.”

Addressing on sustainability and its deep connection with the economy, Abhinav Chandra, IAS, Secretary, Environment Department, Government of West Bengal & Director, IESWM, said, “Sustainability and the economy share a symbiotic relationship, grounded in the delicate balance between population and resources. The top 10 entrepreneurs control more assets than the GDP of the 50 last countries combined, according to UNDP statistics. Last year, $12 billion was spent on pet food and $15 billion on cosmetics worldwide, while the annual budget required to feed a country like Ethiopia is merely $4.2 billion. These stark contrasts call for a rethinking of our priorities and a shift towards sustainable practices. Our planet, often called the ‘water planet,’ paradoxically has just 1% of its water available as fresh, accessible resources with the rest being saline, locked in glaciers or inaccessible. Overuse, contamination and mismanagement only worsen this critical situation. The path to sustainability begins with six R’s: Regulation, Reduce, Repair, Reuse, Recycle and Regenerate. Effective governance and social accountability are vital to prevent resource overutilisation and waste. Minimalism fosters discipline, as seen in semi-arid regions like Maharashtra, where water usage is cautious, unlike resource-abundant areas such as parts of West Bengal, where overuse often leads to waterborne diseases. Repairing resources extends their lifecycle, while reusing and recycling ensure sustainability. Regeneration, such as creating systems that renew resources, is equally crucial. For instance, in Kolkata, a pilot project addressed single-use plastic waste by repurposing shredded plastic bags into pillows for bus drivers, transforming waste into value. Learning from the next generation, sustainability principles was four C’s such as creating with purpose, collaborating for shared goals, choosing resources wisely, and cherishing what we create serve as guiding lights. To build a sustainable and inclusive future, collaboration—whether G2B (Government to Business), B2C (Business to Consumer), B2G (Business to Government), or G2C (Government to Consumer)—is key.”

Ms Roshni Sen, IAS, Additional Chief Secretary, Environment Department, Government of West Bengal, said, “For decades, our global economy has adhered to a linear ‘take-make-dispose’ model, resulting in resource depletion, overflowing landfills and widespread pollution. Transitioning to a circular economy offers a transformative solution—eliminating waste by emphasising reuse, recycling and resource efficiency. This approach aligns economic growth with environmental stewardship, significantly reducing carbon emissions and preserving ecosystems. India is actively driving this change by improving recycling technologies, establishing robust waste management systems and fostering transparent, traceable value chains. Key focus areas include solid waste, plastics, e-waste, hazardous waste and renewable resources like biomass pellets. West Bengal, under the visionary leadership of Hon’ble Chief Minister Mamata Banerjee, has emerged as a leader in sustainable practices. Kolkata’s Dhapa landfill has been reimagined into a waste-to-energy project and the New Town Kolkata Development Authority now processes 5 tons of organic waste daily to generate electricity for streetlights. Biomass gasifier plants in the Sundarbans provide sustainable energy solutions to remote areas, while initiatives like post-harvest machinery distribution by the Department of Agriculture convert crop residues into biofuel. Gangasagar Mela has been declared plastic-free and the state is equipping 345 blocks with Plastic Waste Management Units by March 2025. Single-use plastics are banned in heritage and tourist areas, and repurposed plastics are being used to construct roads. Community-led initiatives, such as women self-help groups producing eco-friendly sal-leaf plates and bowls, exemplify how sustainability can empower livelihoods. Additionally, industrial practices like waste heat recovery systems in steel plants and the use of biomass pellets in thermal power plants are significantly reducing pollution. Strengthening the circular economy presents immense opportunities—not only for job creation and economic resilience but also for reducing dependency on imports. By transforming waste into valuable resources and adopting sustainable practices, we can address pressing environmental challenges and ensure long-term prosperity.”

H.E. Barbara Voss, German Consul-General in Kolkata, said, “Germany has long been committed to environmental protection and is at the forefront of combating waste. Notable examples include the introduction of reusable bottles and the widespread separation of household garbage to enable the efficient reuse of plastic, paper and organic waste. However, the battle to keep our planet clean and livable for future generations will not be won solely in Germany, whose declining population will eventually reduce environmental strain. Instead, it will be countries like India, with its high population density, that will bear the brunt of the challenges. India, whose environmental consciousness is still in its early stages, faces unique challenges and responsibilities. The contributions of pioneers like those present today are invaluable as unpredictable extreme weather events due to climate change become more frequent. The implementation of a circular economy and the preservation of India’s natural resources will help mitigate issues like droughts and crop failures. India is on the verge of a new era of a more environmentally conscious economy and I am confident that Germany will continue to support India in its journey wherever needed.”

Mr Sanjay Budhia, Past President, Indian Chamber of Commerce & Managing Director, Patton, said, “Adopting circular economy principles is essential in today’s resource-constrained world. It offers immense potential, with studies showing India could gain INR 40 lakh crore (USD 600 billion) annually by 2050. Achieving this requires harmonized policies, stronger supply chains, effective enforcement, reliable data, and advanced recycling technologies. Under Hon’ble Chief Minister Mamata Banerjee’s leadership, West Bengal is leading the way with initiatives like transforming Kolkata’s Dhapa landfill into a waste-to-energy project, exemplifying innovative sustainability practices.”

Dr Rajeev Singh, Director General, Indian Chamber of Commerce, said, “There is significant growth in infrastructure, investments and MSMEs, as we just heard from the Minister, with 90 lakh units, the highest in the country. This translates into a significant number of jobs being created. Bengal is also emerging as a hub for trade, tourism and transport.”

Mr Aloke Mookherjea, Chairman, Jury Board, ICC Environment Excellence Award, said, “Sustainability and the economy are inseparable, requiring balance between resource use and regeneration. Our current systems risk depleting resources for future generations, highlighting the urgent need for a circular economy—one that eliminates waste, keeps materials in use and regenerates natural systems. Unlike linear models, the circular economy is restorative by design, integrating innovation to minimise waste and protect natural and social capital. Examples like Tata Steel Netherlands show the potential of recycling technologies to reduce emissions and promote sustainable practices. To secure a viable future, circular principles must be embedded in product and process design, ensuring resources are reused rather than exhausted. As the Nobel Laureate, Abhijit Banerjee aptly said, ‘The economy is too important a matter to be left to economists alone.’ This conference emphasises the need to align growth with sustainability, fostering collaboration and innovation for a better tomorrow.”

After the resounding success of its debut in Ahmedabad, Zee Business, in collaboration with Choice Broking, hosted the second edition of the ‘Bharose Ki Choice’ campaign in Delhi. This on-ground initiative is a testament to their shared mission of empowering individuals to confidently manage their financial futures. With a focus on investor education, trust-building, and seamless access to financial tools, the event brought together thought leaders and audiences eager to unlock the secrets of financial independence.

The Delhi edition featured a thought-provoking panel discussion on ‘How to Achieve Financial Freedom’. Moderated by Saurabh Manchanda, the session included distinguished speakers such as Anil Singhvi, Managing Editor of Zee Business; Kamal Poddar, Managing Director of Choice International Limited; and Mr. Vikas Khemani, Founder, Carnelian Asset Management and Advisors Pvt. Ltd.,. The conversation explored key topics like trading strategies, investment insights, risk management, the evolving preferences of Gen Z investors etc. Attendees left equipped with actionable advice and a deeper understanding of how to make sound financial choices.

This on-ground campaign has been designed to simplify investment processes and make them accessible to all. It also looks forward encourage citizens to invest in a wide range of financial products, including stocks, mutual funds, IPOs, insurance, and secured instruments. Choice Broking, a trusted name in financial services and listed on both NSE and BSE, ensures that individuals have the necessary tools to make informed financial decisions.

Mr. Anil Singhvi, Managing Editor of Zee Business, reflected on the campaign’s impact, highlighting, “Empowering individuals with financial knowledge has always been a cornerstone of our vision at Zee Business. The ‘Bharose Ki Choice’ campaign is not just a series of events but a movement to instil confidence and trust among investors. It is our endeavor to provide clarity, guidance, and inspiration for every individual’s financial journey.”

Mr. Kamal Poddar, Managing Director of Choice International Limited, emphasized the role of technology in financial empowerment, stating: “The role of technology in empowering investors cannot be overstated. With the Choice FinX app, we are revolutionizing how people approach their financial goals, making investing more accessible, transparent, and efficient for all. Collaborating with Zee Business for this campaign allows us to reach more individuals and help them achieve financial independence.”

Mr. Karan Abhishek Singh, CEO of Zee Media Corporation Limited (ZMCL), highlighted the synergy between media and technology: “Zee Media has always been at the forefront of delivering impactful content that drives change. The ‘Bharose Ki Choice’ campaign exemplifies our commitment to informing and empowering citizens through partnerships that combine journalistic excellence with technological innovation. Together, we aim to enable individuals to take charge of their financial destinies.”

The Delhi edition of the ‘Bharose Ki Choice’ campaign proved to be a remarkable success, offering attendees practical strategies for effective investment management and demonstrating how technology, like the Choice FinX app, simplifies the financial journey while enabling informed decision-making. Building on the momentum of its successful editions in Ahmedabad and Delhi, the campaign is emerging as a trailblazer in investor education. By leveraging Zee Business’s expertise in financial journalism and Choice Broking’s cutting-edge solutions, ‘Bharose Ki Choice’ is inspiring confidence, enhancing financial literacy, and empowering individuals to achieve lasting financial independence.

Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 21 News channels, reaching more than 555+ million viewers in current year through its linear properties.

January 8, 2025: Ecom Express Limited (“Ecom Express”), India’s only pure-play B2C e-commerce logistics solutions provider as of the Financial Year 2024 (Source: RedSeer)*, unveils ‘E-Pathshaala,’ a transformative Learning Management System (LMS) that embodies the company’s commitment to redefining workforce development. As part of Ecom Express’s continuous evolution, E-Pathshaala serves as a platform not only to upskill its workforce but also to open doors for fresh talent aspiring to build a career in supply chain and logistics. This initiative is part of the company’s continued efforts to drive operational excellence and foster a culture of learning and growth among its workforce, aligned with the company’s focus on strengthening its operational framework.

E-Pathshaala addresses the unique learning needs of delivery personnel, providing access to a rich repository of regional language motion graphic video courses. These courses are interactive, engaging, and tailored to equip Delivery Partners with the knowledge and tools needed to navigate the challenges of last-mile delivery effectively. The platform also extends its offerings to Delivery Centre Managers, helping them lead teams with greater efficiency and accountability. Key features include regional language content for maximum inclusivity, certification for learning achievements to enhance professional credentials, comprehensive tracking to monitor progress and identify areas for improvement, and mobile-friendly access for learning anytime, anywhere. E-Pathshaala stands out with its user-friendly features, allowing delivery teams to seamlessly track their learning journeys.

Highlighting the significance of the initiative, Swati Mor, Chief Human Resources Officer, Ecom Express said, “E-Pathshaala is not just a testament to our unwavering commitment to the personal and professional growth of our workforce but also a gateway for aspiring individuals to build meaningful careers in logistics. By equipping them with the right knowledge and skills, we enhance individual performance and reinforce our mission to deliver operational excellence and customer satisfaction. The content of the modules has been strategically designed by our internal team operational and product excellence in conjunction with external partners”

Since its inception, the platform has seen almost 65,000 unique users accessing the learning courses. So far, the total learning time spent is approximately 80,000 hours on the platform completing 7044 courses. The certifications act as tangible recognition of their skills, fostering motivation and accountability. This highlights the company’s commitment to structured investments in workforce development and empowering delivery teams. To mark this milestone, Ecom Express has unveiled an engaging promo video that showcases the transformative potential of E-Pathshaala.

~Where Elegance Meets Innovation — The Upper HSE Sets a New Benchmark for Elite Gatherings and High-End Celebrations

Delhi NCR — Tivoli Hospitality Group is excited to announce the grand launch of The Upper HSE, a revolutionary event venue that redefines luxury, versatility, and sophistication in the heart of Delhi NCR. Designed to cater to those seeking an exceptional and elevated experience, The Upper HSE offers a perfect setting for high-profile events ranging from corporate functions and exclusive celebrations to elegant weddings.

The creation of The Upper HSE is a testament to Tivoli’s unwavering commitment to providing unparalleled venues for a diverse range of events. One of its most striking features is the innovative glasshouse design. Moving away from traditional event space layouts, Tivoli has chosen a bold, oval-shaped structure that spans over 10,000 square feet and reaches an impressive 40 feet in height. This unique design maximizes space, enhances the venue’s aesthetics, and creates a bright, airy environment that seamlessly connects with the expansive 40,000-square-foot lawn area. The integration of both indoor and outdoor spaces establishes a harmonious, natural atmosphere that elevates any event hosted at The Upper HSE.

The spacious design, particularly the soaring ceiling, contributes to an atmosphere of grandeur, ideal for lavish chandeliers and sophisticated décor. Whether hosting a glamorous fashion show, a high-profile product launch, or an intimate wedding, the venue’s open layout provides a stunning backdrop for events of all sizes. The Upper HSE’s flexibility is further enhanced through a range of bespoke décor and customization options, with Tivoli working closely with clients to curate personalized experiences. From lighting and color schemes to furniture and floral arrangements, every detail is tailored to reflect the unique vision of the event hosts.

Culinary excellence is at the core of The Upper HSE’s offering, with a partnership with Gourmet Aura, a luxury catering service with over 40 years of expertise. Gourmet Aura’s innovative approach to fine dining ensures that each event is a culinary masterpiece, combining the finest ingredients with impeccable presentation to create unforgettable experiences. Designed with modern event planners in mind, The Upper HSE boasts state-of-the-art facilities, including advanced audiovisual systems, customizable lighting, and top-tier sound systems. These cutting-edge technologies ensure that every event is immersive and visually stunning, whether a corporate conference, wedding, or private celebration.

The venue can comfortably accommodate between 250 to 1,000 guests, making it suitable for both large-scale events and more intimate gatherings. The expansive oval-shaped glasshouse and adjoining lawns offer unparalleled flexibility, ensuring seamless flow and an extraordinary experience for every guest. Looking ahead, Tivoli Hospitality Group has ambitious plans for the Upper HSE brand, with plans to expand into additional premium locations across Delhi NCR and beyond.

Mumbai: A team led by Dr. Pradeep Mahajan, Regenerative Medicine Researcher and Founder of StemRx Hospital and Research Centre, successfully treated an engineering student with Multiple Sclerosis using cell-based therapy.

Sushant Chavan, 24 years old, an engineering student in Sangli, was battling the life-altering impact of Multiple Sclerosis. Every day felt like an uphill battle against an illness that left him bedridden, unable to walk, speak, or even move. For his parents, despair was a constant companion, as modern medicine offered no solutions. When pills failed to provide relief, hope seemed distant until they found StemRx. With the expertise of Dr. Pradeep Mahajan, a pioneer in regenerative medicine, StemRx has become a beacon of hope for those battling complex and chronic conditions that conventional medicine often deems untreatable.

Sushant’s transformation was remarkable. Carried into the hospital like a lifeless rag doll on his father’s back, he walked out on his own two feet after undergoing stem cell therapy. This wasn’t an isolated case. Patients like Eyam, a man from Nairobi who had been in a coma for seven years following neuro-trauma, also experienced life-changing recovery. Thanks to innovative cell-based treatments, Eyam woke up and began to move again. These are just two examples from over 10,000 lives transformed by StemRx’s pioneering efforts in regenerative medicine.

Dr. Pradeep Mahajan, Chairman and Managing Director of StemRx, explains, “We are redefining the word ‘impossible’ in medicine. Our cell-based treatments have addressed diseases that traditional pills and therapies often cannot cure. StemRx has successfully treated conditions caused by Autoimmune Diseases, Cancer, Genetic Disorders, Cerebral Palsy, Multiple Sclerosis, Ankylosing Spondylitis, Type 1 Diabetes, Rheumatoid Arthritis, Autism, Down’s Syndrome, and many more such diseases. StemRx’s unique approach harnesses the power of stem cells derived from the patient’s own body. This minimizes side effects caused by pills and maximizes therapeutic outcomes. By shifting from conventional pill-based treatments to regenerative cell therapy, thousands of patients who had lost hope are now regaining control over their lives.”

“I am grateful to Dr. Pradeep Mahajan and the entire team at StemRx Hospital for giving me a new lease on life. Living with Multiple Sclerosis was overwhelming, but their expertise and dedication in providing cell-based therapy have transformed my health and my future. I can now focus on my studies and dreams with renewed hope and confidence,” concluded Sushant

January 8th, 2025 – Brand Concepts Ltd., a leading name in the retail industry, proudly announces the opening of the 45th BAGLINE, a destination for premium fashion bags and luggage stores in the bustling neighborhood of Andheri, Mumbai. This milestone marks a significant step in the company’s mission to bring premium, stylish, and functional travel and lifestyle products closer to its customers.

The new BAGLINE store is strategically located in the premium location of Andheri West, a vibrant hub that caters to not only residential and commercial audiences but also students and young professionals from other cities. Designed to provide a premium shopping experience, the store offers an extensive range of luggage, backpacks, handbags, and travel accessories from global brands such as Tommy Hilfiger Travel Gear and United Colors of Benetton that cater to the evolving needs of modern travelers and fashion enthusiasts alike.

• “We are thrilled to launch our 45th BAGLINE store in the heart of Mumbai. This store signifies our commitment to expanding our footprint and meeting the growing demand for innovative and reliable luggage and travel gear,” said Mr Abhinav Kumar, Co-founder of Brand Concepts Ltd. “Mumbai is a key market for us, and we are excited to offer our customers an elevated retail experience in Andheri with products that combine style and functionality.”

BAGLINE, a destination for premium fashion bags and luggage, has established itself as a go-to brand for travel and lifestyle products, offering a diverse selection of products. The Andheri store launch reflects Brand Concepts Ltd.’s dedication to providing its customers with convenient access to quality products. The company continues to innovate and expand, with plans to open additional stores in key locations across India in the upcoming year.

8th January 2025: In a significant move that underscores the Government of India’s commitment to green energy and a sustainable future, Hon’ble Prime Minister Shri Narendra Modi will lay the foundation stone for the state-of-the-art NTPC Green Energy Limited Green Hydrogen Hub Project at Pudimadaka near Visakhapatnam in Andhra Pradesh on 8th January, which is the first Green Hydrogen Hub under the National Green Hydrogen Mission.

The NGEL Green Hydrogen Hub project entails an investment of approx. ₹1,85,000 Crore. This will include investment in 20 GW renewable energy capacities, making it one of India’s largest integrated green hydrogen production facilities with a capacity of producing 1500 TPD Green Hydrogen and 7500 TPD Green Hydrogen derivatives (including Green Methanol, Green Urea, and Sustainable Aviation Fuel), primarily targeting the Export market.

Spread over 1600 acres, this project will include the development of a manufacturing facility, a green chemical zone, a chemical storage terminal, port infrastructure, a transmission corridor, a 7 GW substation, an 80 MLD desalination plant, an effluent treatment plant, and other facilities, making it a comprehensive operational framework which shall be completed by 2032.

The project aims to generate over 57,000 employment opportunities, thereby significantly contributing to the local economy and showcasing Andhra Pradesh’s role as a key player in the global green energy landscape. Furthermore, this will contribute substantially in achieving India’s non-fossil energy capacity target of 500 GW by 2030. Besides playing a key role in India’s quest for energy independence, this project will help drive decarbonisation across major sectors and strengthen the country’s Net Zero goals.

8th January 2025: Bollywood icon Karisma Kapoor has joined hands with Modi Naturals’ flagship brand, Oleev, to deliver an empowering message to women across India: “make right choices and do what’s right for you.” As the new brand ambassador for Oleev cooking oils and pastas, Karisma Kapoor encourages women to break free from unrealistic standards and focus on making choices that truly matter—for themselves and their families.

Oleev’s latest campaign, featuring Karisma Kapoor, strikes a chord with women everywhere by addressing the constant pressures to achieve perfection. With its heartfelt and relatable narrative, the TV ad reminds viewers that it’s not about conforming to external expectations but about embracing healthier and sustainable choices that lead to long-term well-being.

Karisma Kapoor shared her thoughts on her association with Oleev:
“As women, we often find ourselves battling societal expectations and our own insecurities, but we often don’t talk about them. Oleev’s philosophy of making the right choices resonated deeply with me. I am excited to collaborate with Oleev to spread the message that health and happiness come from making thoughtful, informed decisions for ourselves and our loved ones. It’s a message I live by and one that I’m proud to share with every woman out there.”

Akshay Modi, Managing Director of Modi Naturals, expressed his enthusiasm for the partnership:
“We’re thrilled to have Karisma Kapoor as the face of Oleev. Her authenticity and grace, combined with her strong advocacy for health and wellness, make her an ideal ambassador for our brand. This campaign is not just about promoting our products; it’s about connecting with women on a deeper level, inspiring them to prioritize their health and make choices that lead to a balanced and fulfilling life.”

The campaign featuring Karisma Kapoor marks the beginning of an exciting journey for Oleev in 2025. With its range of healthy cooking oils and innovative multigrain pasta, Oleev continues to revolutionize the kitchen essentials market by empowering consumers to make choices that prioritize health without compromising on taste.

The partnership will be amplified through a comprehensive 360-degree marketing campaign, including TV commercials, digital activations, outdoor advertising, retail visibility, and PR engagements. This campaign aims to solidify Oleev’s position as the go-to brand for health-conscious families in India.

January 7th, 2025: Eveready Industries India Ltd, the country’s leading battery manufacturer, has announced its partnership with India’s fastest-growing consumer internet company, Zepto, for rapid delivery of the company’s range of Ultima Batteries across multiple cities.

Devices like smart remotes, blood pressure monitors, and children’s toys rely on batteries to keep life running smoothly. When batteries unexpectedly deplete, the need for a quick replacement is immediate. Addressing this urgent need, Eveready Ultima has teamed up with Zepto, to ensure that high-quality, long-lasting batteries are just a few taps away. This partnership guarantees that Eveready Ultima batteries, known for lasting 400% longer, are delivered to Zepto platform users, within minutes of realising the need.

Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights) at Eveready Industries India Ltd., comments, “Batteries power critical moments in our lives, from health checks to the joy of a child playing with their favorite toy. Running out of power in such moments is frustrating. With Eveready Ultima’s exceptional product and Zepto’s rapid delivery, our endeavour is to help consumers stay powered without delay. This partnership redefines convenience and reliability.”

To celebrate this collaboration, Eveready and Zepto have launched a vibrant and witty brand film across digital platforms. The film showcases the all-too-common scenario of devices failing at critical moments and the quick, relieving solution provided by Zepto. It humorously illustrates how Zepto’s rapid delivery system seamlessly integrates with everyday life, ensuring that no moment is missed due to a lack of power.

Chandan Mendiratta, Chief Brand Officer at Zepto, adds, “Drawing availability of Eveready Ultima batteries on the Zepto platform enhances our sellers’ commitment to convenience and quality. I thank them for enabling this. Our sellers’ ability to deliver swiftly pairs perfectly with Eveready’s premium batteries, ensuring that users can continue their day uninterrupted. Our sellers are thrilled to offer users not just speed, but also the assurance of enduring power, making every day smoother and more enjoyable.”

As per a recent report on the Quick Commerce Industry by financial services firm, Chryseum, India’s quick commerce industry has witnessed robust growth, with sales surging by more than 280 percent over the last two years.

As people across North India bid adieu to winter with vibrant festivals like Lohri, Pongal, and Makar Sankranti, you make the most of the long weekend in January by packing in a quick getaway to Jammu’s premium mountain harbour – Skyview by Empyrean.

Located in the Sanget-Patnitop valley in Jammu and spread across 22 acres of lush greenery with views of the majestic Pir Panjal range, Skyview is the ideal go-to destination for sky-high celebrations!

Here’s how you can ring in Lohri, Pongal, and Makar Sankranti at the premium property that blends adventure, luxury, nature, and hospitality!

Lohri: A Bonfire of Joy

Celebrated on January 13, Lohri marks the end of the harsh, cold wave in Northern India, welcoming long, sunny days. This Punjabi festival sees families gather around bonfires, sing folk songs and dance the night away. People offer sweets, peanuts, puffed rice, and popcorn to the flames, symbolizing gratitude for and wishing for prosperity in the coming year.

Imagine dancing around a crackling bonfire to great music and gorging on delectable dishes prepared by the in-house chef surrounded by the most beautiful nature views this Lohri! For a truly exhilarating experience, don’t miss the chance to glide above the city on Skyview’s iconic in-house gondola. It offers exceptional luxury experiences blending comfort, elegance, and the natural beauty of the Himalayas. Guests can choose from beautifully designed luxury rooms and spacious suites, each offering stunning panoramic views of the surrounding landscapes. Select Luxury Rooms feature private balconies, ideal for soaking in the serene ambiance of the Sanget Valley in Patnitop.

Pongal and Makar Sankranti: A Celebration of Harvest

Following Lohri, celebrations for the harvest festival Pongal and Makar Sankranti – the day the sun transitions from the Southern to the Northern Hemisphere – begin on January 14. These festivals are celebrated in both north and south India and call for spending quality time with family and friends. Why not make the most of it and travel to Jammu’s most sought-after destination – Skyview by Empyrean?

Embrace the great outdoors with thrilling activities offered on the premium property like Asia’s longest zig-zag zip-line, scenic hiking trails, mountain biking, a magic carpet ride, India’s first dry tubing sledge, ATV rides, and archery! Guests can also enjoy a delightful culinary journey at the Banana Leaf Restaurant, which serves a thoughtfully curated menu of regional and global cuisines. Skyview by Empyrean promises an unforgettable experience, blending luxury and adventure in a serene Himalayan setting.

Hands of Gold: A Shopping Extravaganza

No visit to Skyview would be complete without exploring the artisanal boutique store named Hands of Gold, the on-site shopping haven. Here, you can browse through a delightful selection of traditional Kashmiri handicraft items such as papier mache, honey, stoles, shawls, spices, etc., all locally sourced and handmade with love by local artisans of Kashmir.

Join us at Skyview by Empyrean to celebrate the arrival of the new harvest season while creating cherished memories with your loved ones.