All posts by Neel Achary

New Delhi, March 2023: VogueStar, an inclusive platform of the women and by the women supporting them create their distinctive identities, will organize an all-India fashion week cum beauty pageant in Jaipur. The upcoming extravaganza of fashion and beauty will be curated by Alison Woodham, a renowned fashion show choreographer based out of Mumbai. Another celebrity trainer KavitaKharayat will groom the beauty pageant participants for the grand finale.

The event which will be hosted at Le Meridian Hotel on 14th to 16th April 2023 is set to spread a message around unity in diversity. Alison and Kavita are working day and night to ensure a magnificent and memorable grand finale. Conceptualized by Alison, the grand finale of the VogueStar beauty pageant and Fashion Week will witness state level winners trained by Kavita,walk the ramp donning designer masterpieces crafted by emerging designers from across the country.

With over 20 year of experience, Alison Woodham is a business woman who has taken her career from a single show to a multi-city operation. She has to her credit big-city shows like The Chivas Fashion Tour, Launch of Belvedere, Lakme fashion week, Vogue, Sabyasachi, Manish Malhotra, Anamika Khanna, Shantanu & Nikhil, TarunTahiliani, Christain Dior, Ayesha Depala and many more.

Elating about her participation as a curator of the fashion week cum beauty pageant, Alsonsaid, “Miss and Mrs VogueStar India and VogueStar Fashion Week is an event of its type which provides equal opportunity to women from across the country irrespective of their backgrounds, age, region, etc. I find myself fortunate enough to be a part of this unique show and to support these young women to realize their potential and perform in front of the world.”
Ex-supermodel Kavita has been associated with VogueStar since the beginning and contributed in screening process of contestants for the beauty pageant. A well-known face of the fashion industry, Kavita has worked with pioneer designers such as Manish Malhotra, Sabyasachi, Abu Jani and Sandeep Khosla among others. She has regularly been participating in Lakme Fashion Week, Wills Fashion Week andInternational Fashion weeks – Rome Fashion Week and Singapore Fashion Week.Kavita has been grooming VogueStar contestants to perform to the best of their abilities on the day of grand finale.

Being a part of the grand event, Kavita said, “I believe that women can achieve what they want if they are given equal opportunities. VogueStar is such as platform and I am happy to be here and helping these young participants with my knowledge of the fashion world.”

Divided into two categories, the pageant will crown three national winners under Miss VogueStar India and MrsVogueStar India. The MrsVogueStar India is further categorized into two groups where in the group will be for married women from the age group of 18-35 while group 2 will be for women who are between 36-50 years. The idea behind this categorization is to ensure fair competition and inclusion of women across the age groups and relationship status to perform with best of their abilities.

VogueStar team comprises all female members abiding by its motto of creating a safe space for women. During the scanning rounds, VogueStar received registrations from 1200 passionate women from 28 states and eight union territories who wanted to create a mark in the society. With this VogueStar also invited budding and emerging fashion designers from all over the county to represent their state in the fashion week. The 30 selected designers are in the process of employing their imagination on fabric, embellishments and embroidery to create an exquisite collection with a unique Indian appeal for the grand finale.

New Delhi, March 14th, 2023: Magnistretch Spine Care Mattress (ACA certified), a product of Magniflex India, has received global accreditation from renowned medical experts for its effectiveness in decompressing and stretching the spine. Prof. Antonio Herrera Rodríguez from the University of Zaragoza (Spain) and Physio. V. Muthu Kumar, Head Physiotherapist, Stride Spine & Sports Rehab (India) have certified the effectiveness of the mattress.

Magnistretch Spine Care Mattress is a one-of-its-kind product that uses patented materials and Memoform layers to provide pressure-induced body contouring support while sleeping. It helps alleviate pressure points and reduce muscular contractions during sleep.

Commenting on the certifications, Mr. Anand Nichani, Managing Director, Magniflex India, said, “These certifications strengthen our resolve in giving people one of life’s essentials…quality and healthy sleep. Nearly 60 percent of Indians suffer from lower back pain at some point in their lives, and lower back pain is one of the leading causes of disability worldwide. Lack of support from mattress reinforces poor sleeping posture, strains the muscles, and does not help keep the spine in alignment, all of which contribute to lower back pain.”

“Magnistretch is certified by ACA (American Chiropractic Association), a leading national association in the United States, for the beneficial effect of stretching and relaxing the spine for those lying on the mattress. It helps in reducing back and neck pain. It also comes with a special layer that uses the weight of the body to stretch the back from the cervical and lumbar areas towards the lower back and feet.”

Prof. Antonio Herrera Rodriguez and other internationally acclaimed researchers have conducted numerous studies on orthopedics and trauma surgery, including research on hip replacement and peer-reviewed medical studies. As part of his review and research, Prof. Herrera conducted a research on Magnistretch. His study found that the new mattress is designed to relax the muscles of the whole spine and help relieve stress and strain.

His research drew the following conclusions…

•  The design of the Magnistretch mattress works as expected in terms of biomechanics (study of how living things move and interact with their environment), providing a gentle stretch on the spine while one sleeps. The mattress achieves this by allowing for natural movement and distributing loads in a way that supports the spine without causing any harm.
•  The mattress helps with intervertebral-disc recovery regardless of one’s sleeping position. –
•  Magnistretch mattress is designed to be activated by the weight of one’s body.
•  Magnistretch promotes spine decompression, reduces muscle contractions and relieves cervical pain caused by poor posture while sleeping.

Physio. V. Muthu Kumar, Head Physiotherapist, Stride Spine & Sports Rehab has validated and recommended the product for people suffering from spine-related discomfort or pain. “I have personally used the mattress to study its effectiveness on the spine. It actually relaxes the muscles of the whole spine and revitalizes the discs during sleep by improving blood flow. It allows quality sleep by relieving stresses and strain,” he said.

Magnistretch uses a thermo-regulating fabric certified by NASA. This fabric is used to manufacture the space suits of astronauts. The fabric allows the mattress to absorb high heat and release it during low temperatures, thereby providing the perfect temperature to the person lying on the mattress.

Delhi, 14 March 2023: The Department for Promotion of Industry and Internal Trade (DPIIT) under the Startup India initiative launched the first edition of the ‘National Incubator Capacity Building Program’ to support the growth of incubators across the country. This is following suggestions from the National Startup Advisory Council (NSAC) constituted by DPIIT, chaired by Shri Piyush Goyal, Minister of Commerce & Industry, Government of India to build a strong ecosystem for nurturing innovation and startups to drive sustainable economic growth and generate livelihood opportunities.

The hands-on training program is designed to help incubators become sustainable. The initiative will provide 3 months mentorship and advisory support to the incubators and provide knowledge resources & tools for entrepreneurs to grow. The program is implemented by Villgro, winner of National Incubator Award 2020 by DPIIT, GoI.

The program will develop customized business models for incubators and organize masterclasses, workshops on managing the Startup India Seed Fund Scheme (SISFS). It will also offer access to VITALS (Villgro Information Tracking and Learning System), a technology-based information system for tracking incubation of enterprises.

Business Advisors such as Paul Basil, Mohammad Azhar, Chand Das, Rama Kannan and Arun Venkatesan will mentor and guide upto 20 incubators. They will go through a 12-16 week long 3-phased cohort-based hybrid capacity development program which will consist of self-learning modules and in-person sessions.

Speaking about the National Incubator Capacity Building Program, Mr Prashant Prakash, Member National Startup Advisory Council, said, “There is a dire need for efficient incubators that can support the vibrant startup community and scale innovative solutions. We are delighted to launch this program, which will help us identify our first cohort of visionary incubators and enable them to create impact at scale. Over the last 7 years, Startup India has been an enabler of the India Startup Ecosystem, and we look forward to working with incubators in developing process-driven incubation and investment, through this program”

“India’s start-up ecosystem has witnessed immense growth in the past few years & incubators have played a vital role in this regard. However, start-ups in Tier 2 & 3 cities require guidance and mentorship in order to develop a sustainable and scalable business model. Villgro is determined to develop the capacity of incubators by guiding the cohort with knowledge of the domain, incubation plans, and customized roadmaps.” says Mohammad Azhar, Lead, Govt & Public Sector Initiatives, Villgro.

Incubators that are incorporated or a registered entity in India with a special focus on early-stage startups, having a minimum of 5 employees and at least 5 start-ups incubated in the current or last financial year can apply for this program on the Startup India Platform by 25th March 2023.

Gurugram, March 14, 2023: Staqu, the premier Artificial Intelligence (AI) implementation enabler in India, has partnered with the Foundation for Innovation and Technology Transfer (FITT) at the Indian Institute of Technology (IIT), Delhi. The objective of this collaboration is to leverage the research-backed data available with IIT Delhi and maximize its utility and functionality for enhancing and improving the quality of real-time data collected by JARVIS, an AI-based video analytics platform. FITT appointed Professor Chetan Arora as the project in-charge (PI) for this research collaboration.

Staqu aims to integrate research-backed data to revolutionize the Indian innovation sphere. By utilizing the expertise of IIT Delhi’s researchers and FITT’s technology transfer capabilities, Staqu hopes to create a one-of-a-kind platform that is based on research-backed data and has real-time capabilities.

Commenting on the partnership, Atul Rai, CEO and Co-founder of Staqu, said, “We are excited to collaborate with IIT Delhi’s FITT and leverage their expertise in technology transfer. This collaboration will help us in integrating research-backed data with JARVIS to make it more reliable and effective. We believe that this collaboration will help us in our goal of revolutionizing the Indian innovation sphere.”

Prof Chetan Arora is a crucial contributor in making this collaboration a success. He is a prominent name in the field of Artificial Intelligence and Machine Learning from Indian academia. With authoring over 100 research papers in the field of computer vision and machine learning, he is one of the most cited researchers and known for his work in egocentric action and activity recognition at IIT Delhi.

Commenting on the collaboration, he said, “By collaborating with Staqu, we are excited to leverage our research-backed data and technology transfer capabilities to help create a platform that can revolutionize the Indian innovation sphere. We believe that this collaboration will help in maximizing the utility and functionality of our research-backed data and make it more accessible to the industry.”

FITT provides superior program management services and is steadily increasing its operational landscape. The many responsibilities played by FITT can be seen in its support of technological innovations and entrepreneurship, business alliances, technology development, consulting, cooperative R&D, technology commercialization, development initiatives, corporate memberships, etc. These positions are required by the Foundation’s main mission, which is to demonstrate the Institute’s “intellectual ware” to the industry to unlock its knowledge base and embed industrial relevance in IIT Delhi’s teaching and research.

Staqu and FITT at IIT Delhi will work together to ensure that the research-backed data is optimally utilized to enhance the capabilities of JARVIS. This collaboration will help JARVIS to better analyze data collected from various sources, including CCTV cameras, mobile phones, and social media, and provide critical insights to stakeholders in real time.

14th March 2023, New Delhi: Vedica Foundation, a non-profit organization committed to empowering urban women (known for its flagship Vedica Scholars Programme for Women), and Nori Narrative, a young women-led architecture and design firm, have launched the ‘City of Women’ campaign in collaboration to celebrate, encourage and extend women’s freedom to go anywhere anytime.

Aligning this campaign with ongoing International Women’s Day activities by DMRC, the City of Women team curated a mural on the theme ‘Delhi-NCR as a City of Women’ for the Dwarka Sec-14 Metro Station. The powerful mural on women empowerment has been conceptualized and designed by the women-led team at Nori Narrative along with Swati Kharbanda and executed by an all-women team of 12 talented muralists from across the country. It shows women of different age groups and backgrounds confidently claiming public spaces throughout the city.

With an overarching mission and vision of enabling women to have a life of independence and dignity, the ‘City for Women’ campaign endeavors to change the negative narrative of Delhi-NCR being unsafe for women by encouraging women to venture out freely, fearlessly and claim their space as equal members of the city. This novel campaign by Vedica Foundation intrinsically ties itself to the Delhi Metro and celebrates the role of the expansive public transport system in empowering the women of Delhi by giving them safe mobility, access, and freedom throughout the city.

‘City of Women’ campaign is inspired by Rebecca Solnit’s City of Women Project, an international initiative that has its footprints in New York, London, and Belgium.

“The ‘City of Women, Delhi’ campaign intends to change the narrative around women’s freedom and build a tribe of fearless and independent women who claim the city and inspire others to do so. The Dwarka sec-14 metro station is today a canvas of hope, resilience, and empowerment. “This project is a testament to the power of art and women’s collective action in creating a safer, more inclusive world for all.”, said, Anuradha Das Mathur, Founder & Dean, Vedica Foundation.

The mural was inaugurated on March 6 by Sh. Vikas Kumar, Managing Director, DMRC, and Dr. Shalini Singh, DMRC’s first lady with the team of muralists, and representatives from Vedica and the Nori Narrative.

Spearheading the digital side of City of Women, Delhi, the campaign mascot ‘Mast Mauli’ conceptualized by the team at Nori Narrative is a vivacious young woman who brings a much-needed change in the narrative. Oozing sass in her bright red saree and white sneakers, Mast Mauli fearlessly personifies the women of Delhi. She is free-spirited and fearless, and as she travels through her beloved city, she transforms into a bold food critic in the lanes of old Delhi, a fearless negotiator at Sarojini market, the life of the part at Hauz Khas, and an inquisitive heritage enthusiast strolling in Mehrauli.

A social media campaign titled #WomenOfDelhiMetro has also been launched, which highlights the inspiring stories of everyday women commuters of the Delhi Metro. In addition, #GoAnywhereAnytime, #MaiBhiMastMauli, and #Chalein social media campaigns are making a buzz among Delhi-NCR women as they express their will to fearlessly claim the city with #AbMeriBhiDilli.

New Delhi, March 2023: Crosshairs Communication, an award-winning Public Relations (PR) and Social Media Agency is set to manage the strategic communication for the 20th India Today Conclave. Crosshairs Communication has been associated with this annual intelligence exchange platform for a decade now.

India Today Conclave has established its legacy as the most sought-after platform for cutting-edge discussions and debates on a wide range of subjects. With a speaker profile that is unparalleled, India Today Conclave is the epitome of a powerful forum dedicated to evolving a discourse for the betterment of India and mankind across the globe. It has cemented its place as the leading summit and continues to break barriers with each edition. Over the two decades, not only have there been annual events, there have also been regional editions of India Today Conclave, propelled by its immense national success.

Scheduled on 17th and 18th March 2023 at Taj Palace Hotel, New Delhi. This year, it is proud to celebrate its 20th edition with the theme ‘India Moment’, bringing together some of the most thought-provoking speakers from across the globe to this prestigious platform. The impact of this “India Moment” goes beyond just statistics, as India’s stewardship of the G20 presents a significant opportunity for it to influence geopolitics, energy transition, technology, and the international conversation on development, equitable growth, justice and more.

Stuti Jalan, Founder of Crosshairs Communication, said, “It has been an honor and pleasure to be part of The India Today Conclave for the past 10 years. India Today is set to celebrate the 20th anniversary of its Conclave bringing to light how amid global challenges such as wars, recessions, polarized politics, and the climate crisis, India has emerged as a beacon of hope. We will be carrying forward this hope to expand their horizons with our team’s experience and knowledge in this industry.”

14th March 2023, New Delhi: Vedica Foundation, a non-profit organization committed to empowering urban women (known for its flagship Vedica Scholars Programme for Women), and Nori Narrative, a young women-led architecture and design firm, have launched the ‘City of Women’ campaign in collaboration to celebrate, encourage and extend women’s freedom to go anywhere anytime.

Aligning this campaign with ongoing International Women’s Day activities by DMRC, the City of Women team curated a mural on the theme ‘Delhi-NCR as a City of Women’ for the Dwarka Sec-14 Metro Station. The powerful mural on women empowerment has been conceptualized and designed by the women-led team at Nori Narrative along with Swati Kharbanda and executed by an all-women team of 12 talented muralists from across the country. It shows women of different age groups and backgrounds confidently claiming public spaces throughout the city.

With an overarching mission and vision of enabling women to have a life of independence and dignity, the ‘City for Women’ campaign endeavors to change the negative narrative of Delhi-NCR being unsafe for women by encouraging women to venture out freely, fearlessly and claim their space as equal members of the city. This novel campaign by Vedica Foundation intrinsically ties itself to the Delhi Metro and celebrates the role of the expansive public transport system in empowering the women of Delhi by giving them safe mobility, access, and freedom throughout the city.

‘City of Women’ campaign is inspired by Rebecca Solnit’s City of Women Project, an international initiative that has its footprints in New York, London, and Belgium.

“The ‘City of Women, Delhi’ campaign intends to change the narrative around women’s freedom and build a tribe of fearless and independent women who claim the city and inspire others to do so. The Dwarka sec-14 metro station is today a canvas of hope, resilience, and empowerment. “This project is a testament to the power of art and women’s collective action in creating a safer, more inclusive world for all.”, said, Anuradha Das Mathur, Founder & Dean, Vedica Foundation.

The mural was inaugurated on March 6 by Sh. Vikas Kumar, Managing Director, DMRC, and Dr. Shalini Singh, DMRC’s first lady with the team of muralists, and representatives from Vedica and the Nori Narrative.

Spearheading the digital side of City of Women, Delhi, the campaign mascot ‘Mast Mauli’ conceptualized by the team at Nori Narrative is a vivacious young woman who brings a much-needed change in the narrative. Oozing sass in her bright red saree and white sneakers, Mast Mauli fearlessly personifies the women of Delhi. She is free-spirited and fearless, and as she travels through her beloved city, she transforms into a bold food critic in the lanes of old Delhi, a fearless negotiator at Sarojini market, the life of the part at Hauz Khas, and an inquisitive heritage enthusiast strolling in Mehrauli.

A social media campaign titled #WomenOfDelhiMetro has also been launched, which highlights the inspiring stories of everyday women commuters of the Delhi Metro. In addition, #GoAnywhereAnytime, #MaiBhiMastMauli, and #Chalein social media campaigns are making a buzz among Delhi-NCR women as they express their will to fearlessly claim the city with #AbMeriBhiDilli.

St. Louis nonprofit welcomes national accounting and advisory firm to its growing organization

(St. Louis, Mo., March 14, 2023) – Conflux Co-Learning, the nation’s first co-learning space that exclusively serves manufacturers and distributors, recently named Wipfli as its first Certified Partner. Wipfli is a national accounting and advisory firm based in Milwaukee, Wis. with Missouri offices located at 7733 Forsyth Blvd. in Clayton and 2460 Executive Dr. in St. Charles.

As Conflux’s first preferred partner, Wipfli will focus on the specific business opportunities in the manufacturing and distribution sectors. This includes sharing extensive knowledge and providing targeted guidance via educational events and networking opportunities for Conflux’s manufacturer and distributor membership.

“We’re inspired by Conflux’s vision and excited to be a part of their collaborative,” said Doug Kolker, St. Louis-based Wipfli partner. “Helping to assess, improve and scale business operations and align digital solutions to support growth and efficiency is what we do daily for our clients. As a partner, Wipfli can support Conflux members in learning best practices we’ve established with companies like theirs.”

Founded in 1930, Wipfli is a top 20 accounting and advisory firm with more than 3,100 associates. Services range from audit and accounting to digital transformation and disruption management. Wipfli serves organizations in a variety of industries including financial institutions, financial services, healthcare, construction, real estate, education, nonprofits, manufacturing and distribution.

“Our nonprofit represents industrial leaders who envision a stronger future for the manufacturing and distribution industry,” said Conflux Co-Learning’s Chairman of the Board Brandon Dempsey. “It makes perfect sense to welcome Wipfli as our very first Certified Partner because their company brings a comprehensive expertise to our organization’s quest for regional growth.”

Pictured from left to right are Conflux Co-Learning’s Co-Founders Derek Weber and Brandon Dempsey.

Conflux Co-Learning is a membership-based nonprofit organization that creates content, connections, and space so manufacturing and distribution leaders can navigate and grow in a rapidly changing industry. The nonprofit is located at 8221 Minnesota Ave. For more information, call (314) 754-8712 or visit www.confluxcolearning.com.

PUNE/INDIA Ewayprint was launched at press conference on March 8th, 2023 at the Patrakar Bhavan, Ganjwe Chowk, Navi Peth, Pune, Maharashtra, India.

Pune-based entrepreneur, MOHAMMED Imitiaz HANIF and their team launched Ewayprint App India’s first free printing service, where users get free A4 size documents printed and shipped directly to their homes free in sealed envelop.

Mr. Imtiyaz said at the launch that, he felt there is an opportunity to disrupt the printing business, and developed a precursor to the current business model. The startup earlier had developed a vend-ing printing machine and gave it to the shop owners on a revenue sharing model. After the soft launch COVID-19 pandemic hit and with constant lockdowns, the team after evaluation thought the best way is to remove the vending machine and directly deliver the printed documents to the customers’ homes.

Ewayprint is India’s first free printing service, where users create an account, upload their documents and images and receive them at their home, Absolutely for FREE. Since then, Ewayprint has experienced tremendous success, with over 12,000 app downloads in a short period of time. The company is thrilled to now offer its services to residents of Pune and believes that its new users will appreciate the convenience and affordability of its printing solutions.

Dr. Prakash Sharma, the guest of honour for the launch event, a well-respected in the star-tup ecosystem. Dr Prakash Sharma said “that he has seen the startup industry since a decade, but when he came to know about Ewayprint that Ewayprint was addressing the printing needs of the student, parents and professionals absolutely for free he was interested to know more.

What is Ewayprint

•  App on Play Store offering Free 100 print on the register and 50 print every month.
•  Delivered directly to the registered mailing address
•  Delivered in secured envelope

How does Ewayprint work?

•  Users download Ewayprint App from the Google App store
•  Upload documents & images
•  Printed documents & images would be delivered directly to the registered mailing address in
  Secured envelop

Imtiyaz said that “Ewayprint is a small step to help student fraternity and their families to save on the cost of printing”.

Hyderabad, March 13, 2023: Valvoline Cummins Private Limited (“Valvoline Cummins”), the Original Engine Oil maker and a leading global lubricant manufacturer powering the future of mobility through innovative services and products, initiated the 3rd edition of the mechanic month campaign globally and in India. The campaign revolves around the theme; ‘‘Keeping the World Turning” and aims to celebrate the effort of mechanics and thank them for their dedicated endeavours to keep the world turning.

This year, Valvoline Cummins aims to honor the contribution of mechanics in keeping the world’s engines turning and inspire people to join the month-long celebration to thank mechanics globally. Mechanics play a crucial role in keeping our vehicles in optimal condition. Their expertise and required care help keep our vehicles functioning at their peak performance. Time and again, mechanics have proved their value to society with their everyday attitude to fix the minutest of issues that have cropped up at odd hours and even caused an emergency. Behind every moving vehicle is a trusted mechanic who will forever be the backbone of the automobile industry. Through this initiative, Valvoline Cummins is inspiring people to show appreciation to their mechanics for their relentless efforts in keeping the world turning. The campaign will be carried out on various mass media platforms such as radio, digital, and on-ground. The campaign aims to sensitize people about the hard work that mechanics put into caring for our vehicles and encourage them to extend heartfelt messages to their trusted mechanics.

To further thank the community, Valvoline has provided education to the children of truck drivers, mechanics, and underserved people under their ongoing initiative Muskaan Scholarship program. The scholarship aims to support the education of children between 9th and 12th standard. With the help of the scholarship, many children have been able to score excellent results. Additionally, the scholarship awardees will be mentored by the employees of the company, who will take dedicated time out of their working hours to help them with other aspects of life. The scholarship has been granted to 1250+ children, with more to come.

“Last year, the campaign focused on recognising the contribution of mechanics in keeping the world moving forward” said Ipshita Chowdhury, Head of Marketing, Valvoline Cummins. “In 2023 we want to thank mechanics and inspire people to do the same for their crucial role in keeping the wheels of our life ever turning.”

“It gives us immense pleasure to announce the third edition of Mechanic Month as we join hands with mechanic professionals to celebrate their contribution towards the automobile industry and acknowledge their pivotal role in keeping our engines running smoothly” said Sandeep Kalia, Managing Director, Valvoline Cummins.

“In this fast-paced world, we often forget to recognize the efforts of mechanics in vehicle safety and performance that keeps our life safe and moving. We believe that through these campaigns we can encourage consumers to realize and thank mechanics for their dedicated service and make them feel special for their valuable work. We, at Valvoline expresses immense gratitude to mechanic workers in keeping India turning and forever steering towards growth and development.”

Valvoline has long been a supporter of mechanics through various programs and campaigns throughout its more than 150-year history. Since the inaugural launch of the Mechanics’ Month initiative in 2020, participation has grown from 15 countries to an additional 50 expected for this year’s observance. Valvoline leadership credits Mechanics’ Month’s overall uniqueness in the category and its broad reach and relevance as catalysts for increased adoption around the world.

In India, Valvoline Cummins manufactures a wide range of fluids, viz., engine oils, gear oils, radiator coolants, brake fluids, etc. for engines made by various OEMs. Valvoline Cummins firmly believes that its growth potential lies in the quality of execution, its power to innovate, and in its resolve to remain a step ahead of market demands. Its mission as a brand is to leverage real-world insights to provide valuable tools that generate success for its customers and users.