All posts by Neel Achary

10th February 2023, New Delhi: In a rare feat, doctors at Max Super Speciality Hospital in Shalimar Bagh performed a successful revision total knee replacement surgery on a 92-year-old man, making him one of the oldest people in India to undergo revision total knee replacement surgery.

The nonagenarian underwent a revision total knee replacement surgery, 17 years after his first surgery, at Max Super Speciality Hospital, Shalimar Bagh under the care of Dr Palash Gupta, Director- of Orthopaedics & Joint Replacement and his team.

Revision surgery is required when knee replacement no longer functions correctly.

Mr Satya Swarup at the age of 75, in 2005, had undergone knee replacement surgery post which his knees were functioning well. However, in the last 2 years, he complained of acute pain and progressive swelling in his knees which was impacting his mobility. Mr Satya Swarup then came to Dr Palash Gupta, Director- Orthopaedics & Joint Replacement, Max Super Speciality Hospital, Shalimar Bagh.

After investigation and evaluation, Dr Palash Gupta explained to the patient that he required total knee replacement surgery as the implant life had expired. Initially, the patient and the family were hesitant to undergo the procedure considering his age and all associated co-morbidities which are usually present at this age, but since he was in disabling pain, he agreed to go ahead with the surgery.

Elaborating, Dr Palash Gupta, Director– of Orthopaedics & Joint Replacement, Max Super Speciality Hospital, Shalimar Bagh, said: “Revision surgery at this age is unheard of in India. This was quite a complicated surgery as the
patient was 92 years old and had co-morbidities but thanks to the team and resources available to

us at Max Shalimar Bagh, it was a success. The very next day of the operation, he was able to
stand up and even walk”.

Revision surgeries are always a challenge because they are much more complicated as blood loss, tissue loss and bone loss had to be avoided to make the surgery successful and lasting. The surgeon should be well experienced in revision surgeries as these are very uncommon.

The patient also commented, “At 92, I never thought I’d have the strength and courage to undergo knee surgery, but I did it and I couldn’t be more proud of myself. All of this is possible because of Dr Palash and his team of dedicated staff that has taken the utmost care of me during this difficult time in my life. ”

The patient was regularly monitored during his stay in the hospital and was discharged 5 days after the surgery.

MONTRÉAL, February 10, 2023 – KRAFTON Inc., a collective of independent game development studios, is proud to announce today the opening of its first Canadian AAA game studio located in Montréal, Quebec. KRAFTON Montréal Studio will be led by Patrik Méthé, a prominent figure in the gaming industry with over 20 years of experience in leadership roles on some of the world’s most renowned franchises. 

A team of industry veterans including Benoit Frappier, Producer; Frédéric Duroc, Game Director; and Martin Paradis, Technology Director; has already joined Méthé. The studio is looking to hire 150 people in the next 3 years with key positions including animation, programming, and Head of HR. 

KRAFTON Montréal Studio’s first project will be the adaptation of the acclaimed fantasy novel series The Bird That Drinks Tears, created and written by Yeong-do Lee, who is widely acknowledged as the pioneer of the Korean fantasy genre. As one of the best-selling fantasy authors in Korea, Mr. Lee is an exceptionally imaginative writer who builds elaborate worlds and fills them with complex characters. 

The Bird That Drinks Tears has been loved by readers for the past 20 years for its elaborate worldview and three-dimensional characters. It is characterized by its unique settings and characters that exquisitely encompass the East and West, and it tells the story of four races, humans, Leckorn, Dokkaebis, and Nagas, which begin as they become entangled through events.

Since 2021, KRAFTON has been working on visualizing the world and characters of the novel to expand the IP of The Bird That Drinks Tears. In particular, the art book, prepared in November 2022 to commemorate the 20^th anniversary of the serialization of The Bird That Drinks Tears, topped the weekly bestseller list of major Korean Internet bookstores within four days of pre-sale.

“We are thrilled to open our first Canadian AAA studio in Montréal, one of the world’s top cities for video game production. The local pool of creative and specialized talent is impressive, and we hope that many will join our team. KRAFTON Montréal Studio will be our third studio in North America and we have found a great leader in Patrik who has extensive experience bringing franchises to new heights,” explains CH Kim, CEO at KRAFTON, Inc.

“Our team is currently made up of seasoned talents with a proven track record of successful games. We share a common goal: to deliver the finest adaptation of the novel and to provide an exceptional experience to gamers. As a fan of medieval fantasy since my teenage years, I’m excited to bring to life a fantasy masterpiece as an ambitious and memorable game. We couldn’t be more thrilled to be a part of the KRAFTON family,” shares Patrik Méthé, Head of Studio, KRAFTON Montréal Studio.

Bangalore, 10th February 2023

Snowman Logistics, India’s leading integrated temperature-controlled logistics service provider, opens its first-ever state-of-the-art A-Grade dry warehouse for the chemical industry in Shoolagiri, Tamil Nadu. This is the cold-chain logistics company’s first venture into the chemicals business and first step into storing and distributing Hazardous chemicals.

Snowman Logistics will work with BDP UGL Global Logistics (I) Pvt. Ltd – one of the world leaders in automobile chemicals – and will soon extend to other chemicals & related customers.

The Shoolagiri facility is situated in Horizon Industrial Parks Pvt. Ltd. and is 50,000 sq. ft. of warehouse space with a capacity of 5500 MTs with G+5 racking, equipped with all safety equipment and compliances. The warehouse is equipped with modern storage and handling equipment and provides an efficient and secure storage solution for goods. It is also well-wired with cutting-edge technology to provide a 24-hour monitoring system and fire protection for the safety of the stored goods.

Commenting on its new business line, Mr. Sunil Nair, CEO of Snowman Logistics says, “Being a market leader in the cold chain space for over three decades, we have come out of our comfort zone this time. We are very excited to serve and grow in this new segment and are committed to continuing to provide our customers with the highest quality services in the Chemicals space, as well.” He further added, “We are looking forward to working with BDP UGL Global Logistics (I) Pvt. Ltd, which is one of the world leaders in automobile chemicals and together implementing global standards and practices and developing world-class capabilities for storing and distributing hazardous chemicals in the region and beyond.”

Speaking on their association with Snowman Logistics, Pavithran M Kallada, Managing Director, BDP India, says, “With our expertise in global chemical supply chain management and in-depth domain knowledge in dealing with chemical clients, we are expanding our capabilities in contract logistics. While we continue to add value to our global customers in the Chemical sectors, we will also expand into other industries. The most important objective for BDP is to create a culture of compliance-focused contract logistics eco-system with our business partners.”

Manish Chaturvedi, Regional Director, BDP India, says, As we consider expanding our warehousing and contract logistics space in India, finding a partner with the same value systems is crucial. As we sought to expand our solution offerings for our large chemical customers in the south of India, we were pleased to find a partner like Snowman, who has a focused approach to infrastructure creation and shares the same values as BDP. This partnership is so exceptional because we were able to bring this fully compliant chemical storage facility from concept to operation within 100 days.”

At Shoolagiri, Snowman will operate the warehouse 24X7 and provide transportation services with a solid process mechanism. A central team of professionals will continuously monitor their services end-to-end, from the first to the last mile, ensuring that the client assets are safe at all times.

New Delhi: February 10th, 2023 – Valentine’s Day is the perfect opportunity to revel in a romantic rendezvous and shower your partner with love and affection. As romance fills the air, Hyatt Regency Delhi gears up to make this Valentine’s Day the perfect start to your week. Sweep your partner away as you experience a romantic getaway replete with gastronomical delights, intimate settings and a host of luxurious offerings that include a dedicated butler for a truly unforgettable experience.

Couples can choose to either dine at any of the hotel’s restaurants — La Piazza, TK’S Oriental Grill, Café, The China Kitchen, Syrah or Aangan Reloaded — or book an overnight stay with their exclusive staycation offer.

The Valentine’s Day special stay package is priced at INR 99999 plus taxes for two people in a luxurious suite. Couples who check in on February 14 will be welcomed with a bottle of sparkling wine and have a dedicated butler for the duration of their stay. The package includes dinner in a cabana overlooking the pool, breakfast at Cafe the next morning, lunch at Syrah and a late check out on 15 February.

Culinary celebrations for Valentine’s Day:

A gastronomical affair at La Piazza

Indulge in a romantic dining experience at La Piazza with its picturesque setting and a delightful brunch concept for dinner. Savour Italian trattoria-style authentic Italian Cuisine and choose from a selection of non-alcoholic or alcoholic beverages, including beer, wine, cocktails, and prosecco. With its warm and inviting atmosphere, La Piazza is the perfect destination for any special celebration.

Valentine’s Day Package (Dinner only):

INR 4500 plus taxes per person with soft beverages only

INR 6950 plus taxes per person with alcoholic beverages

*Special prices for Club at the Hyatt members

Romantic Escape at TK’s Oriental Grill

Treat your taste buds to exotic flavours with the specially curated set menu for dinner. Choose from a range of non-alcoholic or alcoholic beverages, including beer, wine, cocktails and prosecco, and celebrate your love in a unique and memorable way.

Valentine’s Day Package (Dinner only):

INR 4500 plus taxes per person with soft beverages only

INR 6950 plus taxes per person with alcoholic beverages

*Special prices for Club at the Hyatt members

Lavish buffet at Café

Café is a 24-hour restaurant offering a scenic view of the lush green gardens of the hotel. Enjoy a lavish buffet spread for dinner at Café. With a range of non-alcoholic and alcoholic beverages, including beer, wine, cocktails and prosecco, this is the ideal venue for a romantic meal with your loved one. Savour the flavours, delight in the ambience, and create lasting memories with your special someone.

Valentine’s Day Package (Dinner only):

INR 3750 plus taxes per person soft beverages only

INR 5950 plus taxes per person with alcoholic beverages

*Special prices for Club at the Hyatt members

Intimate dining at The China Kitchen

Experience the richness of traditional Chinese cuisine with The China Kitchen’s curated set menu for dinner. With a range of non-alcoholic and alcoholic beverages, including beer, wine, cocktails and prosecco, this is the perfect destination for a Valentine’s Day celebration.

Valentine’s Day Package (Dinner only):

INR 4500 plus taxes per person soft beverages only

INR 6950 plus taxes per person with alcoholic beverages

*Special prices for Club at the Hyatt members

A Mediterranean affair at Syrah

Savour a romantic dining experience at Syrah and choose from a range of non-alcoholic or alcoholic beverages, including beer, wine, cocktails, and prosecco. With its charming ambience, Syrah is the perfect venue for a memorable Valentine’s Day celebration.

Valentine’s Day Package (Dinner only):

INR 4500 plus taxes per person for soft beverages only

INR 6950 plus taxes per person with alcoholic beverages

*Special prices for Club at the Hyatt members

Dine under the stars at Aangan Reloaded

Celebrate your love with a romantic a la carte dining experience at Aangan Reloaded. Savour the flavours and revel in romance while you dine under the stars.

F

Bikaner, 10 February 2023: Re-emphasizing the need for road safety awareness among the people to build a collision-free India, Honda Motorcycle and Scooter India’s (HMSI) National Road Safety Awareness Campaign reaches Bikaner in Rajasthan.

The three-day camp (7 – 9 February 2023) at Basic PG College witnessed spirited participation from over 2800 college students and staff members who set out to imbibe safe riding practices. H MSI’s road safety instructors utilized age-appropriate road safety learning programs to enhance the retention of road safety awareness among all.

Speaking on HMSI’s commitment towards sensitizing India on road safety, Mr. Prabhu Nagaraj, Operating Officer – Brand & Communication, Honda Motorcycle and Scooter India said, “Road safety education is essential for developing a road safety mindset. HMSI has been conducting Road safety awareness campaign to develop more responsible road users across the country. With this campaign, we aim to cultivate the right road safety habits amongst the new and upcoming riders as well as help them in understanding the importance of using the roads safely.”

H MSI’s National Road Safety Awareness program made learning fun yet scientific through:

1. SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on the road, riding gear & posture explanation, and safe riding etiquette.

2. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.

3. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behavior on roads.

4. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

5. LEARNING IN A FUN WAY: To ensure that the young students could learn more about road safety, Honda also conducted fun educational activities like road safety games and quizzes on daily basis.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

For Honda globally, road safety comes first. As announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Working towards the realization of Honda’s global safety vision, today HMS I’s road safety awareness initiative has already spread to more than 50 lac Indians. Its team of skilled safety instructors conducts daily programs at its 10 adopted traffic parks across India and 7 Safety Driving Education Centers (SDEC).

Not only this, all HMS I’s 1000+ dealerships across India spread road safety awareness. H MSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers to are given predelivery safety advice (PDSA) before they start riding at every dealership across India.

Additionally, to ensure that learning does not stop in the new normal, HMSI started the digital road safety education initiative – Honda Road Safety E-Gurukul. Since its start in May’20, this initiative has sensitized more than 8 Lac Indians on the importance of being aware & responsible road users.

10th February 2023 l New Delhi: Bolstering its coveted Luxury Acoustics Range of Speakers, Aiwa India today announced the launch of 3 new class-leading products under its impressive Audio portfolio – Aiwa MIX- 440 Enigma Beta, RS-X 100 & RS-X 150 Natsukasii Pro.

AIWA’s newest products in the highly successful ‘Luxury Acoustics’ category are designed to meet the needs of avid audiophiles and hard-core music enthusiasts who are looking for exclusivity, luxury, and high-quality sound. The new stylish & high-performance range stays true to the Brand’s promise for perfect products for those who don’t like to settle for the ordinary. All 3 products can be used both indoors and outdoors as they are portable and come with high-power rechargeable batteries. The speakers further enrich a range that comprises of versatile form factors from Retro to Wooden Built to luxurious leather finish to exquisite metallic build.

Taking the legacy forward for more than seven decades, technology and innovation have been the core strengths of AIWA products.

AIWA MIX-440 Enigma Beta Portable Bluetooth Speaker: MRP 54,990

Born to Thrill! Exceptionally Versatile & Dynamic Speaker. The younger sibling of Aiwa’s best-seller MI-X 450 Enigma truly outperforms with Best-In-Class Audio Experience. Packed with True Wireless Stereo for high-quality output. A new league of its own with a BASS++ sound profile. High-performance portable speaker comes with an elegant & commanding character and comes equipped with best-in-class features and software high-resolution supporting 24-bit music quality audio over Bluetooth 5.0. Enigma Beta comes with two passive bass radiators (front+ back) for the even distribution of sound. This speaker also comes with a Type – C charging point that enables 4 hours of charging time and 9 hours of playback time, powered by a 15000 mAH Li-ion battery delivering a strong 80W of powerful Sound. The Speaker also comes packed with a cordless MIC for Karaoke enthusiasts. There is also a digital control panel, and a 3.5mm AUX–IN. The Speakers also have TSW Multi-Link technology as a standard, allowing consumers to link multiple products in tandem.

AIWA RS-X 150 Natsukasii Pro Portable Retro Bluetooth Speaker: MRP 33,990

For those who don’t like to compromise. Upgrade to a Better Experience with Aiwa RS-X 150 Natsukasii Pro. Premium Retro looks with Seriously Good Sound Output, Features Rich Speaker with Japanese Technology at the core. The Speaker comes with triple Drivers for deep distribution of sound. This speaker also features Type – C charging point that enables 2 hours of charging time and 12 hours of playback time, powered by a 6000 mAH Li-ion battery delivering a solid 60W of pristine Sound.

AIWA RS-X 100 Natsukasii Pro Portable Retro Bluetooth Speaker: MRP 27,990

RS-X 100 Natsukasii Pro is tuned to Amaze the audiophile in you. Captivating Retro Styling with Seriously Good Sound Output, Compact and Built with Japanese Technology at the core. Like its elder sibling, it also features triple Drivers for deep distribution of sound, a Type – C charging point that enables quick charging and 9 hours of playback time, powered by a 4000 mAH Li-ion battery delivering a solid 40W of rich Sound.

Speaking on the launch, Mr. Ajay Mehta – MD, Aiwa India said “We are overwhelmed with the response to our Luxury Acoustics Speaker Range. This has been the most successful range of products for Aiwa and the brand has been able to compete and establish its footing in the elite high-end speaker bracket that comprises of iconic international brands. We are proud to say that our consumers and channel partners have been highly appreciative of our products and we hope to continue building the ‘Aiwa Cult’ further with exciting products over next few years. These products just kick off new years’ portfolio for Aiwa India and we are ready with a number of exciting launches through the year.”

Consumers can buy the speakers on www.aiwaindia.com and also on Croma, Reliance Digital, and Select Partner Stores.

Hyderabad, February 10th, 2023: The four-day prestigious 23rd Annual Conference of the Indian Society of Vascular and Interventional Radiology (ISVIR); was formally inaugurated by Dr (Smt.) Tamilisai Soundararajan, Hon’ble Governor of Telangana and Hon’ble Lt. Governor of Puducherry; today at Novotel Hotel-HICC, Hyderabad. This Conference, being held from February 9th to 12th, 2023, holds enormous significance for the Society, as it is celebrating its Silver Jubilee this year. The Executive Committee of ISVIR comprising of Dr. Suyash Kulkarni, President; Dr. Balaji Patel Kola, Vice-President; Dr. Ajit K Yadav, Secretary; Dr. Bhavesh A. Popat, Treasurer; organized this conference. Over one thousand delegates and faculty from India and abroad are participating in the conference.

Dr (Smt.) Tamilisai Soundararajan speaking after inaugurating the Conference said, Interventional Radiology is an emerging discipline and is the most talked about area in the field of medicine. I have a special affinity for radiology, as I was practicing interventional oncology. Though I am a gynecologist, I didn’t choose to practice gynecology or obstetrics, I had my training in sociology. When we diagnosed anomalies, I wanted to study fetal therapy. I went to Canada and underwent training in fetal therapy, during my tenure as Assistant Professor at Ramchandra Medical College, did ample number of interventional procedures of cordocentesis, amniocentesis, and others, therefore despite my busy schedule I wanted to come to this Conference. Though I became a gynecologist, my ambition was to be a radiologist. I missed the opportunity, but my daughter is a radiologist, so I am still one among your family. A specialty that is growing every second is Interventional radiology, what was practiced or studied yesterday becomes redundant today in Interventional Radiology. Interventional radiology is making rapid advances be it interventional-oriented or AI-oriented, or robotic-oriented. Earlier radiology was considered an imaging specialty, now it has evolved into an interventional specialty and now it has gone to the histological level. In this busy world, patients don’t want to be in the hospital for more days, don’t want scars in the body, and don’t want to suffer in a hospital for long, so you are specialists who are much sought after for fast and precise procedures. When we mention surgery to a patient and convey the number of hospital days, they refuse to undergo treatment. These advances help us to treat the patient efficiently, therefore it is the most needed specialty. When we diagnosed ovarian cysts and suggested surgery, most patients refused to undergo it, but after we started practicing interventional sinology, I could save several patients. I request all doctors to look after your health, that’s when you can look after others.

Interventional Radiology is the most promising and evolving specialty, transforming medical care through minimally invasive procedures, for most of the simplest and most complex ailments needing traditional critical and life-threatening surgeries. The specialty enables speedy recovery and quick return to regular routine of patients. There are over 1300 Interventional Radiology specialists in the country. Over a thousand delegates from India and abroad are attending the Conference. The Society commenced its operations with 28 founder members two and half decades ago and has over 1300 members currently.

Dr Suyash Kulkarni speaking on the occasion said, this year ISVIR is celebrating its silver jubilee. Our founder members had the vision to develop and propagate interventional radiology in India and today we are witnessing the exponential growth of Interventional radiology across the country to the extent that all hospitals and institutions claiming to provide comprehensive care, have Intervention radiology as an integral part. We are working towards several collaborations with international societies and with other specialties like gastro surgery and oncology. As a Society we are stressing on developing and promoting indigenous devices under the principle of make in India, to reduce the burden on the patient and make Interventional radiology cost-effective. On the academic side we are involved in developing various guidelines and SOPs, to ensure the safety of patients from the procedures.

Interventional Radiology, a subspecialty of radiology, uses image guidance to perform minimally invasive procedures. Some of these procedures are done for purely diagnostic purposes like Angiography, while others are done for treating patients. Improvements in imaging techniques and their wider availability over a period of time played a major part in the growth of IR in India. The annual number of procedures performed countrywide has grown from under 5,000 in 1999 to more than a lakh in the last year. The number of centers performing these procedures has grown exponentially from 8 institutions at the time of inception of the Indian society to over 500 today.

The Indian Vascular and Interventional Radiology professionals perform state-of-the-art techniques on par with the best Centers in the world and participate in cutting-edge experimental and clinical research. The Interventional Radiology techniques include cardiovascular, hepato-biliary, Genito-urinary, neurological, abdominal, and musculoskeletal systems.

As Interventional Radiology is a relatively new specialty, awareness among patients is dismally low, despite its overwhelming benefits. This lack of awareness about Interventional Radiology is leading to patients opt for conventional, often complex surgeries, despite the access to friendly minimally invasive treatments from Interventional radiology for patients. Now there are multiple interventional radiology clinics across India. every corporate and government hospital has interventional radiology departments. A patient can now directly consult interventional radiologists for non-surgical minimally invasive treatments of their ailments.

Now interventional radiology super specialty qualifications like D.M, Dr. NB, is recognized and approved by the national medical council and are available at major hospitals of India.

The Conference will deliberate on New Innovations and Research Topics, Artificial Intelligence in Interventional Radiology, Robotic Interventional Radiology, and Advancement in Cancer Care. Several Academic Sessions and Hands-on Workshops will be hosted during the Conference for Training of younger Interventional Radiologists.

Some of the interesting and futuristic topics being deliberated at the Conference are newer embolization techniques like prostatic artery embolization for benign prostate hypertrophy and genicular artery embolization for osteoarthritis of the knee. Both these procedures can be availed to avoid surgeries. Evolving IR and New Frontiers to expand – Collaborate with AI; AR & VR in IR practice and education; IR- The Indian Perspective; Expanding IR in rural places; Public awareness/Social Media of IR; Women in IR; Why women are underrepresented in IR; Interventional; Work-life balance for women in IR; What can be done to make IR as gender equitable. Dr. Balaji Patel Kola from apollo Hospitals; Dr Ram Murthy, NIMMS; Dr Jagadeesh Rampal from AIG Prominent Doctors from Hyderabad.

Are you still pondering on what to gift your loved ones this Valentine’s Day? Should it be a digital watch, a romantic novel, a customized diary, a wallet, or a frame? The choices are endless! Not to worry, Flipkart’s Flip Heart Sale might just be the right gift you are looking for! Make this 14th February extra special and express your love with these products on Flipkart.

Women Backpacks

Valentine’s Day gifts should not be limited just for D-day! Gift the partner backpacks that remind you of them whether they’re going to work or when they’re traveling. These Allen Solly bags are available in various colors and shades and are the perfect addition to your bag collections!

Prices start from Rs. 1000 Grab yours on the Flipkart Fashion collection here

Ring Watch

If your partner adores authentic design accessories, surprise them with this Fossil ring watch! This watch is available in the color Rose Gold. Let your beau flaunt their stylish personality! You can access similar pieces from the Fossil watches collection on the Flipkart app!

Find this watch on Flipkart here for Rs. 7,995

Bath and Body Care Kit

The best gift set for all those little things you do in love! Kimirica’s love story experience set is infused with romantic notes of gardenia and night-blooming jasmine to enhance every moment in your life. Self-care is the need of the hour and these self-care products are sure to transport you to a romantic escapade.

This gift set is boxed and ribboned up luxuriously to celebrate surprises, making it an ideal gifting option for you and your loved ones. This luxury gift set contains a Hydrating Body Wash, Nourishing Body Lotion, Relaxing Bath Salt, Handcrafted Glycerin Bathing Bar, and Caring Hand Cream.

Find it here on Flipkart for Rs 936

Men’s Morning Grooming Gift Set

The morning routine every man asks for! An all-in-one unique grooming kit that includes deodorant, soap, perfume, and all shaving accessories for men. Give your man the makeover he deserves. Some of the collections by Park Avenue include travel and essential kits, accessible in different ranges on Flipkart.

Find it here for Rs. 499

Scented Candles

A candle will always be warm and friendly when you are with your beloved ones or your Valentine. These candles provide pleasing fragrances that enrich the ambiance of your home by bringing the beauty of the outdoors inside.

Your house can smell like rose, jasmine, sandalwood, lemongrass, vanilla, and lavender, at the same time! These candles last up to 5 hours once lit. You should definitely go for this gift if your Valentine loves home decor!

Find these candles here for Rs. 399

Make-up Kit

Every mehendi, every late-night party, every family function, every wedding, you know you have the right makeup for every occasion with this make-up kit! This kit includes long-lasting colors that can stay on all day, keeping your make-up spot on for a long time! If you are someone who loves makeup, look no further!

Find this kit here for Rs 1,756

Valentines Day Chocolates

Make your partner blush with Cadbury’s Heart Blush chocolates, the perfect gift for your Valentine! This chocolate is a special edition of the Dairy Milk Silk collection. Pop the Heart Blush in the chocolate bar and give it to your special someone to express your love. Indulge in the irresistible taste of silk!

Find this chocolate set for Rs.464 here.

Mumbai, 10 February 2023: Aegon Life, Digital India’s life insurance company, has partnered with Sugmya Finance, an NBFC providing financial support to women entrepreneurs in India’s semi-urban and rural areas, to offer life insurance cover to all borrowers and co-borrowers. This partnership will empower entrepreneurs across nine regions, including Delhi, Madhya Pradesh, Uttar Pradesh, Bihar, Rajasthan, Haryana, Jharkhand, Uttarakhand, and Himachal Pradesh. The alliance is a significant step in Aegon Life’s vision to make every household financially secure by making insurance easy and accessible to all.

Aegon Life and Sugmya Finance will offer a life cover to all borrowers and co-borrowers of MSME Loans and Micro Loans. The loan can be applied for online, via an app, and also through physical branches of Sugmya.

Satishwar B., MD, and CEO of Aegon Life Insurance said, “We are glad to announce our strategic alliance with Sugmya Finance, which has paved the way for a self-reliant Bharat through women-led development initiatives. According to a NASSCOM report, the percentage of women-led startups in India has increased from 8 percent in 2014 to 13 percent in 2019¹. However, a large part of this population does not have an insurance safety net. These women in India contribute to the transformation of their communities and the lives of their families through entrepreneurship, but they are still a largely uninsured segment. This ‘loan+life insurance’ offering will protect these women and their families from any financial loss or instability in case of any unfortunate incident.”

“Aegon Life and Sugmya Finance use a common set of digital operations that enables a cashless and paperless approach that makes onboarding effortless for the customer,” he added.

Vikas Singh, Director & Co-Founder of Sugmya Finance Pvt Ltd, said, “At Sugmya, we empower women entrepreneurs. Most of our customers approach us with the goal of saving money for their children’s education, taking on more financial responsibility for their families, and developing a natural sense of achievement. This collaboration with Aegon Life will further strengthen our offerings. Aegon Life’s insurance plan included in our loans will empower women, making them self-sufficient. An Atmanirbhar Bharat for India cannot exist without Atmanirbhar women.”

Aegon Life is committed to tackling the insurance difficulties faced by underserved and underpenetrated consumer segments in India.

New Delhi, February 10, 2023: Sirona is India’s leading FemTech brand that offers innovative period, intimate, and toilet hygiene products. Recently, Sirona Hygiene Foundation, the CSR arm of the company joined hands with DivIn Pro, an impact and strategy-driven contact and support center that works towards empowering marginalized sectors, successfully concluded a menstrual cup awareness drive that impacted the lives of 3100 vulva owners across Uttarakhand and “cupverted” 86% women in the region. The focus of this drive was on sharing knowledge about menstrual hygiene and the benefits of switching to a menstrual cup, followed by the distribution of 3100 free menstrual cups sponsored by Sirona.

This project was one of its kind initiative to reduce period poverty in rural & most difficult terrains of India. The project involved four steps to ensure a high rate of adoption of the cup. Across the state sessions on menstrual health and hygiene were conducted inviting men and health workers as well. Next, hands-on training was given to beneficiaries on using the menstrual cup. The training was followed by the distribution of free menstrual cups. Lastly, follow-up was done physically by local stakeholders and a menstrual cup helpline was activated that offered answers to queries users had related to using cups.

The project, executed over the last year, impacted the lives of more than 3100 vulva owners in 3 districts (Dehradun, Uttarkashi, and Tehri) and 25 villages of Uttarakhand including Dhargaon, Kafolgaon, Dhansani, Lashyangaon, Taluka, Douni, and others. In District Dehradun, the collaboration was done with the Uttarakhand Police Wives Welfare Association and the University of Petroleum and Energy Studies. In District Uttarkashi, the project was done in collaboration with the Department of Women Empowerment and Child Development, and in Tehri District, with Mount Valley Development Association. The project is still active in three districts of Uttarakhand and aims to serve other districts as well this year.

This project was a part of ‘Project Lakhon Khwahishen’ undertaken by Sirona Hygiene Foundation with the aim of ‘cupverting’ one lakh menstruators in India to menstrual cups. The foundation aims to empower women with menstrual cups and offer hygienic and safe menstruation. Divin Pro was the execution partner for trainings, the Menstrual Support helpline, and led the project successfully. The sessions were led by Dr. Aarushi Kehar Malhotra from the foundation highlighting the importance of sustainable menstruation – how it positively impacts lifestyle, substantially reduces sanitary waste generated, impacts the environment positively, and proves to be a highly economical option for period management.

Elaborating on the initiative, Dr. Aarushi Kehar Malhotra, Lead – CSR Initiatives at Sirona said, “Our aim at Sirona is to help every menstruator manage periods safely and with dignity. We do this by not just providing innovative products, but also by spreading education and awareness about why they need to switch to sustainable, cost-effective practices of menstrual hygiene such as menstrual cups. We are continuously working with relevant partners to equip menstruators with the right information on menstrual hygiene and ensure easy access to related supplies.”

Dr. Juhi Garg, Founder-DivIn Pro spoke on the project implementation, “Partnering with Sirona for the project ‘Lakhon Khwahishen’ is part of our vision to fulfill the Sustainable Development Goals (SDGs). We started this project last year and are still continuing the helpline supporting women in hilly areas of Uttarakhand, helping them cope with challenges related to menstruation. Our success rate of “cupverting” menstruators has been highly encouraging and has generated many impact stories. This partnership with Sirona has helped us bring about a significant change in women’s lives and we will continue to work together to sensitize the needs of women in Uttarakhand and beyond.”

Due to poor menstrual hygiene, 40,000 women lose their lives in India. India also has about 60,000 cases of cervical cancer every year with poor hygiene being one of the most common underlying causes. Addressing menstruation is not only an individual issue but is linked to achieving many developmental goals. As a socially conscious organization, Sirona Hygiene Foundation is trying to fill the critical gap of the availability of sustainable material to manage menstruation with project implementation partners like DivInPro. The projects aim at eliminating period poverty while contributing to sustainable development.

Sirona’s soul lies in giving back to society. From initiatives like AAAN that helped sex workers of GB road switch to menstrual cups to contributing a rupee from the sale of every product Sirona sold to the Sirona Hygiene Foundation, the brand undertakes social responsibility initiatives diligently. Sirona so far has donated over 20,000 cups to underprivileged menstruators in an effort to end period poverty under Project Lakhon Khwahishen.