All posts by Neel Achary

India, 2nd March 2023: Radio City, the largest FM radio network in India, announces the launch of one of the most premium properties Radio City Freedom Awards (RCFA) with this year’s theme being ‘Bridging Boundaries’. Over the last few years, independent music has had a meteoric rise in terms of acceptance and consumption. Today independent music is no longer niche, artists are performing across the country and going on international tours, independent music is being accepted on mainstream media, brands across segments are collaborating with independent artists to tell their brand story, independent music is truly bridging boundaries within the media and entertainment ecosystem.

Radio City Freedom Awards is a pre-eminent platform for commemorating, appreciating, and celebrating the innate talent of the indie music culture in India. In addition to recognizing authentic compositions, Radio City Freedom Awards also recognizes outstanding non-music contributions to the independent music community. The seventh edition of Radio City Freedom Awards has been launched on 28th February 2023 and the award ceremony is slated for 28th March 2023 via a virtual platform.

New-age artists and music has been thriving in India and the idea behind launching Radio City Freedom Awards was to draw attention to and garner support for independent musicians while also exposing the audience to a diverse range of performers. To celebrate the work of emerging and veteran artists from India’s independent music culture, the nomination categories for this year’s Radio City Freedom Awards are Best Hip-Hop/Rap Artist, Best Folk Fusion Artist, Best Pop Artist, Best Rock Artist, Best Metal Artist, and Best Electronica Artist. In addition to categories based on musical genre, there are awards for Best Video, Best Independent Collaborator, etc. To keep the audience engaged, Radio City plans to conduct various concerts across Mumbai, Delhi, and Bangalore during the nomination and shortlisting phase.

Mr. Ashit Kukian, Chief, Executive Officer, Radio City said, “Over a decade ago, Radio City became the first FM radio station in the country to build a platform to promote Indie music culture. In today’s time, India’s Indie culture is echoing the international trends and the indie artists are booming. The objective of Radio City Freedom Awards is to celebrate the musical journey of indie artists, and edify listeners with premium quality music in a variety of genres. With the seventh edition of Radio City Freedom Awards, we aspire recognizing the fortitude of indie music and artists whose work celebrates the nuances of Indian folklore.”

Radio City has always been a catalyst of inspiration for countless creative people around the nation and is popularly known for being the pioneer of promoting indie culture. The latest edition of Radio City Freedom Awards is set to be most electrifying as it will feature India’s most talented independent artists and musicians from across genres. This year’s jury consists of stalwarts from the music industry namely Atul Churamani – Managing Director of Turnkey Music & Publishing Pvt. Ltd., a company he founded to support independent artists publish and self-release music; Anurag Tagat – Assistant Editor at Rolling Stone India; Vijay Basrur – Founder of OK Listen Media; Heena Kriplani – Head of TuneCore; Aishwarya Natarajan – Founder of Indianuance; and Narendra Kusnur – Freelance music journalist, online music show presenter, content consultant in music apps. RCFA has grown to become one of the most sought-after awards with each passing year, garnering rising curiosity and integration from artists across the globe to participate in this celebration of musical creativity and diversity.

Commenting on the launch of Radio City Freedom Awards Season 7, Rachna Kanwar, Chief Operating Officer – Digital Media, Radio City & Mid-day said, “With Radio City Freedom Awards, we’ve come a long way from the first season way back in 2013. The journey has been exciting and fulfilling and we feel fortunate that along the way, we became a part of many inspiring journeys of indie artists and the industry itself. This is an exciting time for us as we unveil the seventh season of Radio City Freedom Awards. Over the years, Radio City has built the most coveted platform for artists to showcase their talent and connect with music lovers. Once again we look forward to receiving nominations from across the country and listening to some exceptional music. We are confident that through Radio City Freedom Awards, we will continue bridging boundaries and strengthening the aura of indie culture.”

Radio City started supporting the indie music culture from 2012 with the launch of the first web radio station called Radio City Freedom. The following year, Radio City introduced Radio City Freedom Awards, the biggest platform in India for celebrating and recognizing indie musicians across genres and languages. Over the seven seasons, Radio City Freedom Awards is India’s only audited & indigenous award for Indie Artists.

Kolkata, 2nd March 2023 Students of Acharya Tulsi Academy Orchids The International School celebrated World NGO Day with elderly people at Sandhya Mita, an NGO in the city, spreading cheers and celebrating green. Students from grade 6 visited the NGO at Baguiati and gifted potted plants to the elderly members of the old age home.

The students decorated the balcony and corridor with those potted plants and celebrated the spirit of a good, clean, and green environment by cutting a cake. The elderly citizens also had a lovely music session with the school kids. All the members of the old age home were delighted and emotional.

Ansh Minhas, a student in grade 7 said, “It was a great experience for my friends and me to celebrate World NGO day with so many sweet didaas. One of them was a gold medalist in music and she played the guitar and sang a beautiful song for us. Not only today but my friends and I have decided to visit this place and spend some time with them going forward too.”

Anushka Singh, a student in grade 7 said, “Today we visited Sandhya Mita’s old age home, and I was surprised to see a grandma who belongs to my hometown, Bihar. We had a nice time chatting with each other in Bhojpuri (the local language of Bihar).”

Sharmili Shah, Principal of Acharya Tulsi Academy Orchids The International School, said, “We at Orchids The International School always motivate our students to share their joy and happiness with everyone in the society. I’m glad that the students visited the NGO for the elderly, where they could spend quality time with them. It is also our responsibility to make this environment a safer and green place for them and everyone. Our campus is a green, so on World NGO day, we decided to give them a greener environment, and the students and we were equally excited to witness the happy faces of the elderly”.

The event coordinator, Ms. Abira Deb said, “Orchids The International School is the best place where you learn to live with society. Today’s generation is majorly brought up in a nuclear family, so they don’t get the chance to spend time with their grandparents, but today when we took our students to the old age home, they were overjoyed, and it was nice to see them feel the elderly love.”

Debansh Vasisht, a student in grade 7 said, “On the occasion of World NGO day, we celebrated and conducted a horticulture program with the grandmothers. We also cut a cake; it was a beautiful time, and I look forward to more such visits.”

New Delhi,2nd March 2023: Hindustan Petroleum Corporation Limited (HPCL) launched poWer95, the premium petrol for cars and bikes, in the National Capital. poWer95 is superior petrol for better mileage, faster acceleration, smooth drive and lower emissions.

Shri Amit Garg, Director Marketing HPCL, launched poWer95 in a glittering function held at Auto Care Centre, Niti Marg, New Delhi and 5 other Retail Outlets in Delhi in the presence of Shri Sandeep Maheshwari, Executive Director – Retail. poWer95 was also launched simultaneously at the Regional Office towns of Shimla, Jammu, Bathinda, Jalandhar, Chandigarh, Panipat, Hissar and Gurugram, covering the entire North Zone.

Regular petrol is rated at 91 octane. The higher octane lowers the knocking tendency of the fuel which in turn increases thermal efficiency & gives superior and clean combustion of the fuel. poWer95 is a premium, higher-octane fuel for cars and bikes, developed in-house by HPCL’s state-of-art R&D Centre, Bengaluru.

On the occasion of this grand launch, Sh. Garg said that poWer95 is a perfect example of eco-friendly and engine-friendly fuel. Commenting on the rollout plan, HPCL’s Executive Director, Retail, Sh. Maheshwari said that the sale of poWer95 would be started across the country, starting with the metros.

On this occasion, customers and retail dealers of HPCL were also present in large numbers. The customers were appreciative of such a welcome initiative by HPCL.

2nd March 2023 Rebuild India Fund, anchored by Dasra and the Tarsadia Foundation, has announced the launch of its next set of 33 locally-led and community-rooted grassroots NGOs. With this addition, the total number of NGOs working with vulnerable communities across 21 states has reached 56 with an overall impact on approximately 4 million lives. Rebuild India Fund is a $50 million fund committed to providing flexible funding and capacity-building support to 100 new grassroots NGOs each year for five years.

In India, civil society organizations have played a crucial role in solving some of these complex challenges with vulnerable communities. But chronic underfunding limits their ability to deliver impact at scale. To address these challenges, every NGO chosen to be a part of the initiative’s cohort will receive flexible funding of minimum INR 50 lakhs (~$13,500) over a period of five years, enabling them to cover organizational expenses and adapt to their communities’ needs effectively. In addition to this, each organization will receive capacity building support to support resilience building of the organization.

. On receiving flexible funding, our NGO partners are able to respond to urgent and longstanding organizational needs while being able to impact their communities at scale, “We work with tribals living in the disaster-prone region of Gudalur in Tamil Nadu, there can be unexpected expenses and relief work necessary to address immediate needs. The flexibility of using our funds to meet our unexpected needs is something very useful from Rebuild India Fund” – K.T. Subramanian, ACCORD- Action for Community Organisation Rehabilitation and Development.

Selection of our NGO partner s

The selection process for non-profits to the Rebuild Fund is meticulously designed to identify the most grassroot organizations by evaluating them against a basic eligibility criterion, including oragnization’s existing budget and regulatory compliance. The organizations are recommended by networks working at the national and regional level such as Dhwani, GOONJ, RCRC, Womanity, NCDHR, Jan Vikas and others.

The final selection of the NGOs is done by an independent Investment Committee comprising diverse leaders from NGOs and social sector organizations. NGOs that meet compliance criteria, are then assessed using a comprehensive evaluation and ranking method that is anchored in Gender, Equity, Diversity and Inclusion( GEDI) principles that focus on the broad parameters of Leadership of the NGO, Community Centricity of programme design, and Vulnerability of communities served.

All the organizations selected are systematically neglected and face multiple challenges with fundraising, collaborations and exposure to the larger sector. 54% of the cohort NGOs are women-led, while 55% are led by ‘proximate’ leaders, with lived experiences, belonging to communities they serve. All other NGOs are led by ‘inclusive’ leaders from neglected and marginalized communities based on caste and gender.

All the NGOs selected for the Rebuild India Fund work with six target communities – Scheduled Tribes (68%) including Particularly Vulnerable Tribal Groups (PVTG), Scheduled Castes (61%), Religious Minorities (27%), LGBTQIA++ (5%), Nomadic and Denotified Tribes (9%), Persons with Disabilities (13%), Other Backward Castes (11%) and Backward Castes (5%).

Dasra

Dasra, which means ‘enlightened giving’ in Sanskrit, has worked to catalyze social change since 1999.
Dasra was founded on the premise that supporting non-profits in their growth will scale their impact on the vulnerable lives they serve. It focuses on strengthening nonprofits, supporting philanthropists to build strong and equal partnerships with organizations, educating them on effective principles of giving, and enabling the government to better serve communities.

New Delhi: In a major development in India’s electric vehicle ecosystem, EV major Olectra Greentech Limited, a group company of Megha Engineering & Infrastructures Limited (MEIL) on Wednesday announced that the nation’s first 6×4 heavy-duty electric tipper from its stable received India’s first homologation certificate from the Indian automobile regulatory agencies.

The electric tipper is now roadworthy, adhering to all the Central Motor Vehicles Rules. The e-tipper was put through intensive tests under various conditions to make it ready for Indian roads, including manoeuvring the mountainous terrains at high altitudes and into the depths of the earth in mining and quarrying pits.

Olectra Greentech Limited chairman and managing director Mr. KV Pradeep, said: “We at Olectra are excited to be playing a lead role in the electric heavy vehicle segment in India. The Olectra e-tipper is India’s first certified heavy-duty electric tipper engineered and manufactured in-house. We showcased the prototype at recent exhibitions in Delhi and Banglore, which created great curiosity and enthusiasm. The first order for 20 e-tippers is in the final stage of discussions. We are shortly going to launch variants of the e-tipper and electric truck. It is just the beginning of our journey.”

Mr Pradeep added that with the Olectra electric tipper, we are ringing in a significant change in the construction, infrastructure, mining and quarrying sectors. These sectors are highly demanding due to the volume of material that needs to be transported to work sites. The Olectra electric tipper is cost-effective in terms of Total Cost of Ownership (TCO), allowing owners to improve their operating profits.

Olectra’s e-tipper can be used day and night at work sites as it is silent and has zero carbon emissions.
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Dr. Geeta Komar, Sr. Consultant – OBG at Kinder

Polycystic ovary syndrome (PCOS) isn’t a new concept anymore and is largely associated with several health problems related to menstruation in women. A complex and chronic lifelong problem caused due to hormonal imbalances results in different physical health problems as well as mental health. Women with PCOS are usually diagnosed to be insulin-resistant, have inflammation throughout the body with high levels, are obese and lead a stressful life.

In fact, women who are diagnosed with PCOS are three times more likely to suffer from symptoms of severe anxieties and depression than the others. And the link between both can be due to various physical, emotional, and social reasons.

PCOS and Mental Health: Establishing the link

Although the reasons behind why women with PCOS are more likely to be at an increased risk of depression and anxiety are unclear, it is true that their symptoms are often overlooked and stay untreated.
Emotional health for women with PCOS can be particularly influenced by factors such as continuous physical and psychological changes that they go through, declining self-esteem, altering body-image, lifestyle and inability to cope up with stress. Upon diagnosis, it can unleash an ocean of emotions that may not be similar for everyone but can have an astounding effect. While some may experience frustration and anger, or shock and disbelief, for many it can be simply fear of facing uncalled for challenges with health.

PCOS causes an elevation in the level of androgens and DHEAS (testosterone hormones) that may be associated with depression and anxiety. Several research studies have also suggested that low levels of serotonin (a chemical in the nervous system associated with igniting positive feelings) are found in people with PCOS which can lead to feeling depressed and anxious more often.

Taking care of Mental Health with PCOS

The key to managing PCOS is to be aware of things that may trigger mood swings and managing lifestyle. PCOS is a complex disorder and if left untreated for long, it can affect one’s overall wellbeing. To improve emotional wellbeing, it is necessary to understand and educate oneself about PCOS, its treatment and avenues of getting the right support.

The good part of treatment for PCOS is that it can also treat the many other specific underlying causes. For instance, women who are diagnosed to be insulin-resistant may be advised to consume low-carb and low sugar diet. This will also help in keeping obesity at bay and maintain healthy weight, thus making a significant lifestyle change. Birth control pills may be prescribed to cure hormonal imbalances and regularize menstrual cycle.

Feeling depressed, anxious, or experiencing mood swings often are common among people with PCOS but can be tackled better with the following tips:

Change your lifestyle habits for better. Focus on improving your lifestyle in general instead of making short-term changes like following a particular diet, learning a sport, and meditating for a few days. Exercise regularly for at least 30 minutes daily, meditate to help yourself calm down, manage stress, and stay focused on your goals. Eat a balanced diet that includes fiber, protein, and carbohydrates.

While there are no concrete studies that prove taking anti-depressants also help treat PCOD as they might for people without PCOD, medications like metformin that help the body use insulin, Omega-3 fatty acids, Vitamin D can help in decreasing the symptoms of anxiety and depression.

Practicing mindfulness exercises like yoga, guided meditation, breathing exercises, relaxation techniques can help in improving the symptoms of anxiety as well as quality of life.

Living with PCOS can be stressful. It can take a toll on both physical and emotional well-being. Factors such as changing body image and size, excessive facial and body hair, facial acne, lack of physical fitness and motivation can be difficult to cope up with. Therefore, it is crucial to take charge of emotional health and well-being right from teenage years and adopt a healthier lifestyle to maintain healthy body weight, eat healthy and exercise regularly. Having open conversations with parents, teachers or counselors can help too.

How can therapy help?

Therapies or counseling can work wonders and show effective results in treating depression if diagnosed with PCOS. Therapies such as Talk Therapy (to talk and counsel), cognitive behavioral therapy (to identify patterns that indicate negative thinking and teaches how to cope with the situation) and sharing issues with people from support groups and looking for solutions together can be beneficial.

Remember, there is no doubt that PCOS and depression are often interrelated but with timely treatment, the symptoms can be reduced significantly.

PCOS can make you feel depressed and anxious at least 3 times more in comparison to when do not have PCOS, although the reasons stay unclear

• To get relief and improve the symptoms, seek therapeutic help and medications to treat both PCOS and depression.
• Taking the right medication will help in getting the menstrual cycle back on track and improve lifestyle.
• If necessary, consult a mental health expert to treat depression and anxiety or join some support groups that can offer the required help.

Kolkata, March 02, 2023 – Aster DM Healthcare, one of the largest integrated healthcare providers in GCC and India, has announced six leading experts in healthcare and nursing as the Grand Jury for Aster Guardians Global Nursing Award 2023, to be held in London, UK. The Grand Jury comprises of Mr. Howard Catton – Chief Executive Officer, International Council of Nurses, Switzerland; Prof. Sheila Tlou – Co-Chairperson, Global HIV Prevention Coalition and Ex – Minister of Health & Member of Parliament – Govt. of Botswana; Prof. James Buchan – Adjunct Professor, WHO Collaborating Centre for Nursing; Dr. J Carolyn Gomes, Vice-Chair of the Strategy Committee – The Global Fund Board and Board Member of The Developing Country NGO Delegation to the GF Board; Dr. Peter Carter, an OBE awardee (Officer of the Order of the British Empire), an independent healthcare consultant and former CEO of the Royal College of Nursing; and Dr. Niti Pall -Senior Digital Advisor for AXA (EC), Board Chair of Harbr and Managing Director of Health4all advisory. Dr. Niti is a senior doctor with deep expertise in digital health innovation.

Speaking on this year’s entries, Dr. Azad Moopen, Founder Chairman and Managing Director of Aster DM Healthcare said, “We are extremely excited to see the overwhelming response that the initiative has received from nurses across the world. With over 52,000 registrations from over 202 countries for the second edition of the Award, it will be a daunting task for the Jury to decide the winner this year. They have started the review process and shall present the top 10 finalists soon. Post this the 10 finalists will undergo a public voting process and further assessment by the Grand Jury. The winner of the Aster Guardians Global Nursing award who will receive the US$ 250,000 will be announced at the award function in London on 12th May 2023.”

Mr. Howard Catton, CEO of the International Council of Nurses (ICN) is a strong advocate for nurse leadership and is committed to ensuring that ICN and its network of National Nurses Associations work to put nurses at the centre of our health systems. Professor Sheila Tlou has played a key role in the development of national nursing and medical education programs throughout her career. She is also a former Minister of Health of Botswana, former Professor of Nursing at the University of Botswana and Director of the WHO Collaborating Centre for Nursing and Midwifery Development in Primary Health Care for Anglophone Africa.

With an extensive experience as a policymaker, policy analyst and consultancy on health workforce and health systems, Professor James Buchan is an Adjunct Professor at the WHO Collaborating Centre, University of Technology, Sydney, Australia and a Visiting Professor at the University of Edinburgh. He is also Editor in Chief of the Human Resources for Health Journal. Dr. J Carolyn Gomes, Vice-Chair of the Strategy Committee – The Global Fund Board and Board Member of The Developing Country NGO Delegation to the GF Board, has a distinguished record as a Human Rights advocate. A medical doctor since 1980, Dr. Carolyn has worked in public and private medicine in Trinidad and Jamaica until 2002 when she gave up practice to work full time on issues related to human rights.

An independent healthcare consultant and former CEO of the Royal College of Nursing, Dr. Peter Carter comes with a diverse experience. He is a Fellow of the Royal College of Nursing, an honorary fellow of the Royal College of General Practitioners, and an Ad Eundem of the Royal College of Surgeons of Ireland. In 2011, he was awarded the inaugural Presidents medal of the Royal College of Psychiatrists. In 2006, he was awarded the OBE by Her Majesty Queen Elizabeth for his service to the NHS. Since leaving the RCN, he has worked across the UK and internationally. Dr. Niti Pall – Senior Digital Advisor for AXA (EC),Board Chair of Harbr and Managing Director of Health4all advisory. Dr. Pall is a visionary senior clinical leader, who has extensive prior experience in leading developmental roles and has a passion for the delivery of top quality primary care to disadvantaged communities. She has experience in scaling payer and provider models both in the UK, India and many other emerging markets. She continues to work as a clinician part-time in Birmingham, UK. She has worked in 44 countries.

Anna Qabale Duba, the recipient of the inaugural Aster Guardians Global Nursing Awards in 2022, said, “As nurses, we have the chance to heal our patients -hearts, minds, and bodies. It is truly a very rewarding experience to be able to help people who need assistance, and sometimes, these stories are worth sharing with the world. Aster Guardians Global Nursing Award is one such initiative which is bringing forth these stories and giving nurses like us a chance to share them on a global platform.”

Aster has appointed Ernst & Young LLP (EY) as ‘Process Advisors’ for this edition. EY will review the applications based on the defined eligibility criteria, moderate shortlisting process of the entries by an independent panel of experts and present a list of shortlisted finalists to the Grand Jury. The Grand Jury will review the shortlisted applications to select the final top 10 nurses. These finalists will then undergo a public voting process and Q&A interaction with the Grand Jury for the final winner to be determined.

Mumbai, 2nd March 2023Techwave, a leading provider of IT and engineering solutions worldwide, has expanded its office in Mumbai by opening a redesigned Innovation Centre. Mr. Damodar Gummadapu, Co-Founder and Chairman of Techwave, and Ms. Reena Sharma, Regional Head for India and the Middle East and Africa, led the inauguration ceremony for the new office space, along with other distinguished guests and representatives. The new office space will enable Techwave to sustain its rapid expansion, access a large pool of skilled workforce, improve customer satisfaction, provide comprehensive solutions, and implement revenue-generating and marketing tactics.

The expansion of Techwave’s office in Mumbai will provide access to a wide pool of employees, enabling the team to generate unconventional ideas and develop business applications that cater to the needs of the clients. This new facility will be instrumental in Techwave’s goal of developing innovative solutions worldwide, utilizing advanced tools and technologies.

“We are delighted to announce the growing presence in Mumbai with the opening of a new state-of-the-art facility. At Techwave, we firmly believe in fostering innovative ideas and creating an environment that fosters creativity for our employees. This new facility will further enable us to develop and utilize the diverse skills in marketing tactics and revenue generation, and provide us the opportunity to implement cost-effective solutions for critical business challenges” said, Mr. Damodar Gummadapu, Co-Founder and Chairman, Techwave

Speaking on the new office space, Reena Sharma, Regional Head for India and the Middle East and Africa, Techwave, said, “We see the state-of-the-art facility in Mumbai as a chance to merge cost-effective solutions with a creative and innovative approach. We believe that this new facility will add value to our clientele and foster our team’s growth. We are excited to build a sustainable business with the wealth of talent in Mumbai, looking forward to the next phase of growth in India.”

Bangalore, 2nd March 2023: Celebrated corporate trainer and mentor Sandiip Panndit’s debut book – Igniting Conscious Leadership, announced today, urges readers to think that conscious leadership is the need of the hour which puts the heart, mind, and soul into the business equation by adding acceptance, self-awareness, and purpose. The book assimilates Panndit’s 15-year experience with Fortune 50 companies and training and guiding people for excellence.

The book has been endorsed by Dr. Daniel Goleman who described the book, — “A powerful guidebook for anyone seeking a career built on mindfulness and purpose.” John Mattone, the World’s Top Leadership Coach, has written the Foreword.

Leadership is more than just leading teams and influencing stakeholders with a command-and-control mindset. Leaders with such a concept haven’t been successful with a long-term approach. They miss out on a vital element – Consciousness. A conscious Leadership approach is heart-centered, purpose-driven, values-focused, inclusive, and allied. The book—Igniting Conscious Leadership will unveil all it takes for individuals and organizations to become or create conscious leaders. The process of conscious leadership explained by the author in the book helps develop a co-culture of resilience, creativity, and inspired performance. A time-tested, result-oriented, and implementable 5-step framework for leadership is explained in an impactful manner. The major book sections are – Life Learnings, Re-look, Re-sculpt and Re-born.

Explaining about the unusual subject of the debut book, Sandiip Panndit said, “Conscious Leadership is a continuous practice of understanding who you are, identifying your aligned future experiences, and intentionally navigating yourself and your stakeholders towards them no matter what. If you follow your purpose, others will follow you! Someone committed to the path of Conscious Leadership is willing to find ways to transcend their fears and forge a breakthrough for themselves and others as a cohesive unit.”

An ex-corporate and awarded Life Alchemist Sandiip Panndit is an author and founder of Soul In Harmony. His passion for self-mastery was ignited at age ten when he strived and overcame his stammering. Today he blends his profound intuition for coaching individuals and guiding corporate for excellence. Sandiip empowers individuals and corporate to become resilient, creative, and productive through a Conscious approach with Mindfulness at its core. He is a Master’s in International Business and an M.S. in Psychotherapy and Counselling.

Igniting Conscious Leadership is true to its title, it delineates the priceless technique of maximizing the readers’ mindfulness quotient and discovering the hidden, powerful self within. Spotting, uprooting, and replacing negative programs and harnessing inner strengths are imperative for creating the much-desired excellence in individual lives, teams, and corporations.

Readers will discover real-life anecdotes that make the framework relatable. The author suggests individuals use this framework, harness their uniqueness, and finally carve a personalized conscious leadership for themselves.

Mumbai/Bangalore,2nd March 2023 Socxo, the made in India Brand Advocacy Solution has released its latest e-book on Thought Leadership marketing. The e-book highlights the growing importance and benefits of it for business leaders and their businesses today.

Thought leadership is all about leveraging your expertise and experience to promote your unique viewpoints that influence the reader’s perspective. When done right, it can help build your personal brand and add visibility, credibility, and reputation to your business. The e-book offers steps to build a successful Thought Leadership strategy along with guidance in creating, distributing, and promoting content.

Some of the key highlights of the e-book are:

• Steps to Establish Credibility and Authority
• Steps to build a successful Thought Leadership
• How to include Employee Advocacy
• How to measure Thought Leadership Success

The e-book highlights the importance to gain publicity, that is thought leadership marketing strategy and how it fuels PR opportunities. A thought leadership marketing strategy can help attract investors, customers, and partners. With the kind of authority you hold, it’s easier to showcase your growth potential.

Speaking on the latest e-book, Ajit Narayan, CMO, Socxo says, “With online presence taking a front face, individuals, and brands both are in dire need to put forth leadership and knowledge. Content marketing in this space jumps to a new level where it is not all about SEO or search alone, but it aids the personal brand and corporate brand from a PR perspective. This e-book from us is a small attempt towards helping people understand from basics and grow.

Brand advocacy has massive potential for growth in the coming years and with this step, we look forward to creating the right form of awareness in the marketing fraternity.”