AppViewX Acquires Eos, Expands Leadership in AI and Machine Identity Security

New York, NY – March 19, 2026 – AppViewX, a leading machine identity management provider, today announced it has acquired Eos, an AI-native Identity Control Plane for AI agents and autonomous workloads within the enterprise. By combining AppViewX’s automated CLM and PKI with Eos’s agentic governance and privileged access control, the platform delivers an integrated solution for AI agent and machine identity security. The acquisition accelerates AppViewX’s evolution into an AI-native platform, positioning the company as a leader in securing machines, workloads, and AI agents in cloud and hybrid environments.

Additionally, Archit Lohokare, Co-founder and Chief Executive Officer of Eos, has been appointed Chief Executive Officer of AppViewX, succeeding Dino DiMarino, who has stepped down as the company’s Chief Executive Officer to pursue other opportunities. 

Mr. Lohokare brings more than two decades of experience in cybersecurity across Identity Security, Data Security, and Endpoint Security. Prior to founding Eos, Mr. Lohokare was the Senior Vice President and General Manager of the Workforce and Endpoint Security business at CyberArk, where he was instrumental in creating CyberArk’s next-generation Identity Security Platform. His deep expertise in identity security will guide AppViewX through its next phase of platform expansion in the AI and quantum era.

“AI agents are increasingly acting with autonomy inside the enterprise, with privileged access to data, applications, infrastructure, and cloud environments,” said Archit Lohokare, Chief Executive Officer of AppViewX. “Identity is the control plane for this new era. As organizations rapidly deploy AI agents, they need a unified governance and risk layer that secures machines and AI agents with consistent visibility, policy, and enforcement. By combining AppViewX’s leadership in machine identity with Eos’s AI-native capabilities, we are building the next-generation platform enterprises need to innovate confidently and securely at AI scale.”

Additionally, Kashyap Ivaturi, Co-founder and Chief Technology Officer of Eos, will be joining AppViewX as Chief Technology Officer and Madhu Venkatarajan, current AppViewX Chief Technology Officer, will be assuming the role of Chief Engineering Officer and General Manager of India Operations, focusing on scaling engineering excellence, accelerating product delivery, and strengthening AppViewX’s India-based innovation and execution capabilities. Mr. Ivaturi has led large-scale global enterprise engineering organizations at CyberArk and ServiceNow and brings extensive experience building secure, scalable SaaS platforms for global enterprises. His leadership will accelerate AppViewX’s product innovation and AI-native roadmap.

“As organizations scale AI agents and autonomous workloads, the identity-driven attack surface expands dramatically,” said Ian Loring, Senior Managing Director & Executive Chair at Haveli Investments. “AppViewX has established leadership in machine identity management, and the addition of Eos accelerates its evolution into a unified platform that governs machines, AI workloads, and autonomous agents. We are confident that this combination, in addition to Archit’s and Kashyap’s leadership of the new company, will position AppViewX for long-term category leadership and durable growth.” 

“AI agents are a new identity group, and their rapid proliferation creates new risks for the enterprise,” said John Barrow, Chief Information Security Officer at JB Poindexter. “These agents often behave non-deterministically. To reduce risk, we must monitor, audit, and control their privileged access to sensitive data and systems and ensure their lifecycle is automated and governed. I’m excited to see AppViewX and Eos come together. Eos’s AI agent Identity Security platform combined with AppViewX’s Machine Identity Security platform positions AppViewX as the leader in Machine and AI Agent Identity Security.”

The acquisition of Eos adds to AppViewX’s growing market momentum and leadership recognition from both the IDC MarketScape for Certificate Lifecycle Management (CLM) and KuppingerCole’s Non-Human Identity Management (NHIM) Leadership Compass

National Launch: Strategist Responds to Leadership Development Gap With New Framework

CARMEL, Ind., March 19, 2026 — Scott Abbott, four-time founder and CEO, investor, coach and bestselling author, today announced the national launch of The Leadership Development Experience with Scott Abbott, a high-impact leadership solution designed to help organizations build, run and scale great companies through stronger leaders.

“As business accelerates under the pressure of AI, shifting workforce expectations and economic volatility, many organizations are investing in tools — but underinvesting in leadership skills,” Abbott said, adding that his new offering addresses that gap directly.

The Leadership Development Experience is an integrated program that combines:

• A high-impact keynote: Moments to Momentum • Executive coaching and real-time strategic application • Ongoing leadership learning and development with the BOS-UP Moments book

“This is not just a speech or one-off training,” said Abbott. “It’s a structured leadership experience to create clarity, alignment and disciplined execution inside organizations.”

The program is built for performance-driven CEOs, executive teams, HR leaders and conference organizers seeking more than inspiration. It is designed to produce operational clarity, healthier accountability and measurable performance improvement.

 

Why Now

• Leadership capability is becoming a competitive advantage. • High performers expect growth, development and meaningful contribution. • Tools cannot replace judgment, clarity and disciplined execution. • Conferences and events are demanding actionable value — not generic inspiration.

The Leadership Development Experience with Scott Abbott is now available for conferences, corporate events and private organizational engagements nationwide.

For more information or booking inquiries, visit: www.leadwithscott.com.

Cathy Tie Launches Origin Genomics to Advance Responsible Germline Gene Correction in the United States

New U.S.-Based Company Founded by Serial Biotech Entrepreneur, Cathy Tie, Will Focus on Responsible Germline Gene Correction Under IRB Oversight
 
New York, NY – March 19, 2026 – Serial Biotech Entrepreneur, Cathy Tie, today announced the launch of Origin Genomics, a New York–based company dedicated to advancing precision germline gene correction for severe inherited diseases. The company launch follows the constructive conclusion of Manhattan Genomics. Cathy Tie is now launching the next chapter of her work, continuing to advance responsible genomic medicine.
 
Origin Genomics will operate exclusively in the United States, with research conducted under independent IRB oversight and in compliance with applicable federal and state regulations. The company is focused on research of diseases caused by well-characterized nuclear DNA mutations that may be addressable through high-precision genome correction. In addition, Origin Genomics intends to offer Mitochondrial Replacement Therapy (MRT) in the United States for patients affected by mitochondrial DNA–related diseases, contingent upon the passage of proposed federal or state legislation that would authorize the procedure. MRT is already permitted in countries such as the United Kingdom and Australia, and emerging state-level regulatory initiatives in the U.S. suggest a potential pathway for carefully controlled clinical use in cases involving debilitating or life-threatening conditions.
 
“Genome editing science has advanced significantly over the past decade,” said Tie. “Our responsibility now is to develop this technology carefully, transparently, and within clear regulatory frameworks. Origin Genomics is focused on building the scientific and ethical foundation required for responsible progress. We’ve also already assembled an exceptional team of specialists across gene editing and embryology, alongside leading professors and a key policy advisor who helped lead the state-level regulatory change that made experimental therapies possible. That combination of scientific expertise and regulatory insight is essential to ensuring this work moves forward responsibly.”
 
The company’s research roadmap centers on improving editing fidelity, reducing mosaicism, and conducting rigorous off-target analysis in early embryonic contexts. Origin Genomics will prioritize serious, well-characterized heritable diseases and will advance only when safety thresholds are met. The company is solely focused on research.

Strategic PR in Focus as Manoj Sharma Addresses DME Students

New Delhi, March 19, 2026

Mr. Manoj Sharma, Managing Director of PR Guru, delivered a masterclass on Public Relations at DME Media School, IP University, focusing on core areas such as media relations, campaign strategy and strategic PR planning.

The session aimed at bridging the gap between academic learning and industry practice, offering students a practical perspective on the evolving communications landscape. Through case-led discussions and real-world examples, Mr. Sharma outlined the role of PR in shaping narratives, managing stakeholder perception and driving value in a competitive media ecosystem.

Manoj Sharma Delivers PR Masterclass at DME Media School, Emphasises Strategic Communication

The interaction saw active student participation, with discussions centred on contemporary PR challenges, media dynamics and the growing importance of strategic communication.
“Public Relations today extends beyond visibility—it is about credibility, consistency and long-term value creation. Engaging with students at this stage is crucial in building industry-ready professionals,” said Mr. Manoj Sharma.

Dr. Parul Mehra, Head, DME Media School, IP University, highlighted the importance of industry exposure in communication education. “Creating platforms where students can directly engage with practitioners is essential. Such sessions enable them to understand the practical dimensions of Public Relations beyond classroom learning,” she said.

Reflecting on the session, Vrind Aggarwal a participating student said, “The masterclass offered clear, practical insights into how PR functions in real-world scenarios. The interactive format helped us better understand media handling and strategic planning.”

Mr. Sharma expressed his gratitude to Dr. Parul Mehra for the invitation and acknowledged the opportunity to share the platform with Hon’ble Mr. Justice Bhanwar Singh.

NCATM 2026 Concludes at CIMP Patna, Highlights Role of Technology in Transforming Agriculture

Patna, March 19, 2026: The National Conference on Agriculture Technology and Management (NCATM 2026) was successfully held today at Chandragupt Institute of Management Patna (CIMP) in a hybrid format, bringing together academicians, policymakers, researchers, and industry experts to explore the transformative role of technology and management in agriculture.

NCATM 2026 Concludes at CIMP Patna, Highlights Role of Technology in Transforming Agriculture

The conference commenced with an inaugural session at the CIMP Auditorium, graced by eminent academicians including Prof. (Dr.) Rana Singh, Director of CIMP, Prof. (Dr.) Ankit Sharma and other distinguished faculty members. In his welcome address, Prof. (Dr.) Rana Singh emphasized the need for collaborative platforms to address emerging agricultural challenges. A conference overview was presented by Prof. (Dr.) Vijaya, who underlined its interdisciplinary relevance in the current agricultural landscape.

NCATM 2026 Concludes at CIMP Patna, Highlights Role of Technology in Transforming Agriculture

The Chief Guest, Dr. Birendra Prasad Yadav, I.A.S., Special Secretary, Agriculture Department, Government of Bihar, delivered a keynote address highlighting the transformative impact of technology across sectors such as agriculture, healthcare, and the broader economy. He stressed that technological advancements are critical to enhancing productivity, ensuring food security, and achieving sustainable development. He also emphasized the importance of green technologies and effective management practices in driving agricultural growth. The inaugural session concluded with a vote of thanks by Ranjani Ram.

NCATM 2026 featured five technical sessions covering a wide range of themes. Key discussions focused on agri-business challenges, green recruitment practices, and the role of foreign direct investment (FDI) in Bihar’s agricultural transformation. Experts also deliberated on emerging areas such as artificial intelligence, digitalization, Farmer Producer Organisations (FPOs), agri-fintech, and circular economy practices.

The sessions showcased innovations in smart farming and precision agriculture, alongside new agri-based industrial models promoting rural entrepreneurship and sustainability. Mechanization advancements, including efficient harvesting systems, and strategic management approaches for agri-business SMEs were also highlighted. Notably, research presentations on deep learning applications—such as automated soybean seed grading—demonstrated the growing potential of advanced technologies in improving agricultural productivity and accuracy.

The valedictory session marked the conclusion of the conference, with Dr. Nitish Nigam presenting a comprehensive summary of the technical deliberations. He highlighted key themes including IoT, AI-driven analytics, agri-fintech, and evolving policy frameworks. The session also recognized academic excellence through the presentation of Best Paper Awards to outstanding contributors.

Dr. Nitish Nigam delivered the vote of thanks, expressing gratitude to the Director, faculty members including Prof. (Dr.) Ankit Sharma and Prof. (Dr.) Vijaya, the organizing team, participants, and volunteers for their contributions in making the conference a success.

Overall, NCATM 2026 emerged as a significant academic platform, reinforcing the importance of innovation, collaboration, and sustainable practices in shaping the future of agriculture.

Gujarat Detects Over 3,000 Pre Cancer Oral Cancer Cases in 2025 Screening Drive

Gujarat has identified more than 3,000 pre-cancerous oral cancer cases in 2025 through an expanded statewide screening programme, according to health officials.

The initiative, carried out across government hospitals, health centres, and mobile camps, focuses on early detection among high-risk groups, particularly tobacco users. Most of the cases detected were in the early stages, allowing for timely treatment and counselling.

Health authorities said the drive highlights the importance of preventive healthcare and increased awareness of oral cancer symptoms such as persistent mouth sores, unusual patches, and difficulty in chewing.

Officials added that outreach efforts in rural and semi-urban areas have helped improve early diagnosis and reduce the risk of late-stage complications.

Innovative truck aggregation S9 app from kerala makes trend in logistics

S9

 

KOCHI ,KERALA/Mar 19 : Malayali entrepreneur comes up with disruptive online service in cargo transportation in India. The national launch of the Online S9 App by Siby Logistics, in collaboration with truck operators of the country was held in Kochi on 18th March 2026. Mr Siby M. Lukose, Managing Director, said that 10,000 trucks have already been made a part of this platform in three years. The company aims to become the digital backbone of India’s freight transport.

S9 App brings together customers, truck owners and drivers on a single digital platform to make freight transportation the fastest and the most transparent. The app has on-time delivery monitoring, tracking of Trucks and easy payment facility.

S9

Mr. Emmanuel John Nidhieri, Business Associate,Mr. Siby M Lukose, Managing Director and Pradeep Aidam , Product Head, Technology unveiling the S9 truck aggregation AI enabled app in Kochi

SIBY LOGISTICS has built a trusted freight network for excellent customer service. Real time booking and advanced tracking systems are all beneficial for users and drivers alike. Developed with cutting-edge technology through artificial intelligence, S9 logistics app is available on Android play store & Apple app store.

The Siby Logistics S9 app, which starts operations from Kerala, will soon be rolled out across the country. Currently the company has office operations in 10 states (Kochi, Hyderabad, Bengaluru, Nagpur, Delhi, Visakhapatnam, Vijayawada, Coimbatore, Chennai and Pune).SIBY LOGISTICS mainly operates in the B2B category. They also have logistics partnerships with more than 20 leading companies.

Hundreds of trucks carrying goods ply daily from different parts of the country, to Kerala, as it is a prominent consumer state. These trucks return mostly empty. Through the S9 App, these trucks are made available to customers of Kerala at competitive rates. Mr. Siby added that the idea behind this digital app is to make the business of moving goods more customer-friendly.

Hailing from Kottayam, Siby M Lukose is also the founder of Siby Mining and Infrastructure, a leading controlled blasting specialist in the country. He is a mining engineer and had his higher education from Harvard Business School.

FOMO is a Trade that Could Bankrupt You; Don’t Believe Me

 By Mr. Vedant Gupte, Founder and CEO, Trackk.

The stock market has long been a reflection of more than numbers on a screen. Beyond earnings, valuations, and macro signals, it quietly mirrors how investors think, react, and decide. Moments of excitement, hesitation, confidence, and doubt all leave subtle imprints on portfolios, often well before they appear in price charts.

What has evolved over time is the speed at which all of these signals unfold. Decisions that once took time are now made in moments. Information arrives continuously, opinions travel instantly, and reactions often precede reflection. In this environment, the real differentiator for investors is not access to data, but the ability to interpret it with discipline.

And that is precisely where most investors lose ground.

FOMO: The Most Expensive Emotion in Investing

Few forces distort one’s decision-making as substantially as FOMO. Fear of missing out convinces investors that opportunity is scarce, urgency is justified, and hesitation is costly. Stocks begin moving, headlines amplify momentum, and price action replaces thinking. The essential questions, why is this moving, what has changed fundamentally, and what am I actually paying for, are often asked too late.

The cost of this behavior is not theoretical. Even Dalbar’s Quantitative Analysis of Investor Behavior points to the same pattern: the average retail investor underperforms the broader market by 3 to 5 percentage points each year, largely because of emotionally driven decisions like chasing rallies and exiting during drawdowns.

FOMO rarely announces itself as recklessness. In fact, it often feels like confidence. But its impact surfaces later in poor entry prices, rushed exits, and portfolios built around excitement rather than conviction.

Overtrading Feels Intelligent Until the Math Shows Otherwise

If FOMO is the spark, overtrading is the habit it creates. Constant access to markets, real time alerts, and endless commentary make activity feel productive.

But activity is not insight.

Decades of research show that trading more frequently does not improve outcomes. Rather, it degrades them. A landmark study by Barber and Odean, “Trading Is Hazardous to Your Wealth,” found that investors who trade most actively underperform the market by as much as 6.5 percent per year, after accounting for transaction costs and behavioural errors.

That underperformance doesn’t come from one big mistake. It builds quietly, trade by trade.

Each unnecessary trade introduces friction through costs, taxes, and emotional noise. Over time, investors begin to lose the ability to separate signals from distraction. Conviction gives way to reaction. And what feels like engagement slowly becomes erosion.

In the long run, overtrading does not amplify returns. It amplifies mistakes.

 

Why Insight Changes Behaviour Before It Changes Outcomes

The antidote to these patterns is not restraint through force. It is clarity through insight.

Insight slows investors down. It replaces impulse with context. Instead of reacting to price movement, decisions begin to respond to information like valuation, earnings durability, risk pricing, and historical behaviour. When choices are anchored to information rather than emotion, the grip of FOMO weakens.

This shift changes the quality of questions investors ask. Not what is running, but what is this worth. Not what am I missing, but what am I risking. Insight does not eliminate emotion. It balances it.

Seeing Your Own Behaviour Is the First Real Upgrade

Behavioural insights work because they reveal patterns investors rarely notice in themselves. Most people underestimate how often they buy near peaks, sell during volatility, or abandon strategies mid-cycle. That disconnect is easy to miss in the moment because memory is selective. Performance is not.

Most investors don’t realise how often they repeat the same mistakes. That pattern has also been documented in research published in the Journal of Finance. It shows that investors who systematically review past trades and outcomes demonstrate lower impulsivity and improved risk adjusted decision making over time. When behaviour is made visible, mistakes stop being abstract. They become measurable.

Awareness alone begins to reduce repetition. Discipline becomes easier when patterns are exposed rather than preached.

Feedback Turns Trading Into Learning

Most investors place trades and immediately move on. That habit preserves mistakes. Insight driven feedback forces reflection.

Was the trade aligned with the original thesis? Did emotion override strategy? Was the exit planned or reactive? Over time, this feedback loop significantly reshapes behaviour. Impulsive trades decline, not because investors are restricted, but because they understand the cost of impatience.

So, let learning replace guessing, and process replace reaction.

Volatility Stops Being the Villain

Insight also changes how volatility is viewed. Instead of interpreting market swings as emergencies, informed investors begin to see them as data points. Volatility then becomes a test of conviction rather than a trigger for panic.

J.P. Morgan Asset Management’s Guide to the Markets highlights how costly this reaction can be. Missing just the 10 best market days over a 20-year period can reduce long-term equity returns by more than 50 percent, often because investors exit during periods of fear and uncertainty.

When risk is put into context and history is understood, markets feel less chaotic. Emotional resilience grows when uncertainty is explained rather than sensationalised.

From What Is Hot to What Makes Sense

Insight shifts focus from what is hot to what makes sense. Markets will always be noisy. There will always be stocks doubling overnight and headlines screaming urgency.

Insight driven investors learn to filter excitement from opportunity. They stop asking how fast they can make money and start asking how well they can protect it. That mindset alone reduces reckless risk taking.

Perhaps the most powerful shift insight enables is a change in focus. Away from what is exciting and toward what is sensible. Markets will always produce noise. There will always be a stock doubling overnight or a headline demanding urgency.

Insight driven investors learn to filter excitement from opportunity. They stop asking how fast they can make money and start asking how well they can protect it. That mindset alone reduces reckless risk taking and improves long term outcomes.

The Real Edge Has Always Been Behavioural

Peter Lynch once observed that the key to making money in stocks is not getting scared of them. That observation carries even more weight today. The tools are faster, the information louder, and the pace unforgiving. But the edge remains unchanged.

Investors who understand their biases and actively correct them do not just survive markets. They compound through them.

In the end, reducing FOMO and overtrading is not about removing emotion from investing. That is impossible. It is about balancing emotion with insight. When clarity, context, and feedback guide decisions, the market stops feeling like a casino and starts behaving like a classroom.

And history has shown again and again that the smartest investors are always the ones willing to keep learning.


Business News For Profit

Sridhar Patnala Honoured with Ugadi Puraskaram by Andhra Pradesh Chief Minister

Vijayawada, March 19: Sridhar Patnala was conferred with the prestigious Ugadi Puraskaram earlier today in a ceremonial event held at Tummalapalli Kalakshetram. The award was presented by N. Chandrababu Naidu, recognising Patnala’s contributions and achievements.

Sridhar Patnala Honoured with Ugadi Puraskaram by Andhra Pradesh Chief Minister

 

The Ugadi Puraskaram is awarded annually to individuals who have made notable contributions in their respective fields, coinciding with the auspicious occasion of Ugadi, which marks the Telugu New Year.

Sridhar Patnala Honoured with Ugadi Puraskaram by Andhra Pradesh Chief Minister

 

Expressing his gratitude, Sridhar Patnala said he felt deeply honoured to receive the recognition from the Chief Minister. “It is a proud and humbling moment for me to be recognised on such a significant occasion,” he stated.

The ceremony at Tummalapalli Kalakshetram witnessed the presence of dignitaries, officials, and guests, celebrating excellence and contributions across various sectors.

Sridhar Patnala Honoured with Ugadi Puraskaram by Andhra Pradesh Chief Minister

 

The Ugadi Puraskaram continues to serve as an important platform to acknowledge and encourage individuals who have demonstrated dedication and excellence in their fields.

CloudSEK Uncovers Ramadan-Themed Malware Campaign Targeting Retail Shoppers in the Middle East

Bengaluru, Mar 19: CloudSEK has uncovered a stealthy malware campaign targeting shoppers in the Middle East during Ramadan. The attack uses fake coupon offers and festive discount lures to deliver a multi-stage Remote Access Trojan (RAT) that can steal files, capture screenshots, run remote commands, and quietly exfiltrate data.

The campaign takes advantage of one of the region’s busiest shopping periods. It impersonates a Ramadan offer linked to AlCoupon and names popular retail brands such as Hyper One, Carrefour, Saudi, and Metro. The malicious document promises discounts and a Ramadan basket worth 2,000 EGP. But once opened and macros are enabled, it launches a hidden infection chain designed to avoid detection.

What makes this campaign stand out is how it combines a convincing lure with stealthy execution. Instead of delivering a typical malware file, the attackers write obfuscated C# code directly onto the victim’s machine and use legitimate Microsoft tools such as csc.exe, MsBuild.exe, ilasm.exe, and rundll32.exe to compile and run it. By abusing trusted system tools, the malware blends into normal activity and becomes harder to detect.

CloudSEK said the final payload is a full-featured Remote Access Trojan (RAT) that allows attackers to control infected systems, steal files, capture screenshots, execute shell commands, and maintain ongoing access. In another evasive step, stolen files and screenshots are uploaded through AWS S3 presigned URLs instead of being sent directly to attacker-controlled servers, making the data theft harder to spot through standard command-and-control monitoring.

The campaign appears to be tailored for the Middle East. The lure is written in Arabic, uses Ramadan-themed messaging, and references familiar retail brands. It also uses the promo code RAMADAN25 to appear legitimate. CloudSEK said the campaign combines local context, seasonal urgency and technical stealth to improve its chances of success.

“This campaign shows how threat actors are adapting their tactics to local behaviour, seasonal trust and consumer habits. The risk lies not just in the lure, but in the way the malware abuses legitimate tools and trusted cloud infrastructure to avoid detection,” said Ayush Panwar, Threat Intelligence researcher, CloudSEK.

CloudSEK said the infection begins when a victim opens a weaponized Word document and enables macros. A hidden VBA macro then creates a staging folder, writes more than 180 KB of obfuscated C# code line by line, compiles it into an executable using the system’s native .NET tools, and runs it silently. A second-stage loader then decrypts configuration strings, contacts a delivery server, retrieves a raw MSIL payload, converts it into a DLL, and executes it through rundll32.exe.

The malware, identified under the namespace Ftu4You, is built to maintain long-term access. It collects system details including username, hostname, CPU, RAM, operating system, uptime and privilege level. It can also run multiple command sessions at once. To reduce the forensic trail, it deletes temporary source code, intermediate files and staging artifacts after execution.

CloudSEK also identified several detection signals tied to the campaign. These include suspicious process chains such as WINWORD.exe spawning csc.exe, the creation of files such as quanta.exe and msid.txt, unusual use of rundll32.exe from user directories, and network indicators linked to article-learning[.]com and article-learning[.]xyz. The company also advised security teams to watch for unusual S3 PUT requests from non-browser or non-backup processes, as well as suspicious downloads using an outdated Chrome/93 user agent.

CloudSEK said the campaign reflects a broader trend in cybercrime, where attackers combine targeted social engineering, living-off-the-land techniques and trusted cloud services to improve stealth. For retailers, businesses and public-facing organizations in the Middle East, it is a reminder that festive and seasonal messaging can quickly be turned into an effective malware delivery channel.

The company advised users to be cautious of unsolicited promotional documents, especially files that ask them to enable editing or macros. It also urged enterprises to monitor Office applications invoking compilers or LOLBins, block the identified malicious infrastructure at the DNS and firewall layers, and review endpoint telemetry for suspicious document-led execution chains.

“Threat actors do not need highly advanced exploits to cause serious damage. A trusted retail theme, a seasonal offer and a stealthy execution chain can be enough. Defenders need to look more closely at how legitimate tools, familiar brands and cloud services are being misused together,” said Ayush Panwar, Threat Intelligence researcher, CloudSEK.