Innovative truck aggregation S9 app from kerala makes trend in logistics

S9

 

KOCHI ,KERALA/Mar 19 : Malayali entrepreneur comes up with disruptive online service in cargo transportation in India. The national launch of the Online S9 App by Siby Logistics, in collaboration with truck operators of the country was held in Kochi on 18th March 2026. Mr Siby M. Lukose, Managing Director, said that 10,000 trucks have already been made a part of this platform in three years. The company aims to become the digital backbone of India’s freight transport.

S9 App brings together customers, truck owners and drivers on a single digital platform to make freight transportation the fastest and the most transparent. The app has on-time delivery monitoring, tracking of Trucks and easy payment facility.

S9

Mr. Emmanuel John Nidhieri, Business Associate,Mr. Siby M Lukose, Managing Director and Pradeep Aidam , Product Head, Technology unveiling the S9 truck aggregation AI enabled app in Kochi

SIBY LOGISTICS has built a trusted freight network for excellent customer service. Real time booking and advanced tracking systems are all beneficial for users and drivers alike. Developed with cutting-edge technology through artificial intelligence, S9 logistics app is available on Android play store & Apple app store.

The Siby Logistics S9 app, which starts operations from Kerala, will soon be rolled out across the country. Currently the company has office operations in 10 states (Kochi, Hyderabad, Bengaluru, Nagpur, Delhi, Visakhapatnam, Vijayawada, Coimbatore, Chennai and Pune).SIBY LOGISTICS mainly operates in the B2B category. They also have logistics partnerships with more than 20 leading companies.

Hundreds of trucks carrying goods ply daily from different parts of the country, to Kerala, as it is a prominent consumer state. These trucks return mostly empty. Through the S9 App, these trucks are made available to customers of Kerala at competitive rates. Mr. Siby added that the idea behind this digital app is to make the business of moving goods more customer-friendly.

Hailing from Kottayam, Siby M Lukose is also the founder of Siby Mining and Infrastructure, a leading controlled blasting specialist in the country. He is a mining engineer and had his higher education from Harvard Business School.

FOMO is a Trade that Could Bankrupt You; Don’t Believe Me

 By Mr. Vedant Gupte, Founder and CEO, Trackk.

The stock market has long been a reflection of more than numbers on a screen. Beyond earnings, valuations, and macro signals, it quietly mirrors how investors think, react, and decide. Moments of excitement, hesitation, confidence, and doubt all leave subtle imprints on portfolios, often well before they appear in price charts.

What has evolved over time is the speed at which all of these signals unfold. Decisions that once took time are now made in moments. Information arrives continuously, opinions travel instantly, and reactions often precede reflection. In this environment, the real differentiator for investors is not access to data, but the ability to interpret it with discipline.

And that is precisely where most investors lose ground.

FOMO: The Most Expensive Emotion in Investing

Few forces distort one’s decision-making as substantially as FOMO. Fear of missing out convinces investors that opportunity is scarce, urgency is justified, and hesitation is costly. Stocks begin moving, headlines amplify momentum, and price action replaces thinking. The essential questions, why is this moving, what has changed fundamentally, and what am I actually paying for, are often asked too late.

The cost of this behavior is not theoretical. Even Dalbar’s Quantitative Analysis of Investor Behavior points to the same pattern: the average retail investor underperforms the broader market by 3 to 5 percentage points each year, largely because of emotionally driven decisions like chasing rallies and exiting during drawdowns.

FOMO rarely announces itself as recklessness. In fact, it often feels like confidence. But its impact surfaces later in poor entry prices, rushed exits, and portfolios built around excitement rather than conviction.

Overtrading Feels Intelligent Until the Math Shows Otherwise

If FOMO is the spark, overtrading is the habit it creates. Constant access to markets, real time alerts, and endless commentary make activity feel productive.

But activity is not insight.

Decades of research show that trading more frequently does not improve outcomes. Rather, it degrades them. A landmark study by Barber and Odean, “Trading Is Hazardous to Your Wealth,” found that investors who trade most actively underperform the market by as much as 6.5 percent per year, after accounting for transaction costs and behavioural errors.

That underperformance doesn’t come from one big mistake. It builds quietly, trade by trade.

Each unnecessary trade introduces friction through costs, taxes, and emotional noise. Over time, investors begin to lose the ability to separate signals from distraction. Conviction gives way to reaction. And what feels like engagement slowly becomes erosion.

In the long run, overtrading does not amplify returns. It amplifies mistakes.

 

Why Insight Changes Behaviour Before It Changes Outcomes

The antidote to these patterns is not restraint through force. It is clarity through insight.

Insight slows investors down. It replaces impulse with context. Instead of reacting to price movement, decisions begin to respond to information like valuation, earnings durability, risk pricing, and historical behaviour. When choices are anchored to information rather than emotion, the grip of FOMO weakens.

This shift changes the quality of questions investors ask. Not what is running, but what is this worth. Not what am I missing, but what am I risking. Insight does not eliminate emotion. It balances it.

Seeing Your Own Behaviour Is the First Real Upgrade

Behavioural insights work because they reveal patterns investors rarely notice in themselves. Most people underestimate how often they buy near peaks, sell during volatility, or abandon strategies mid-cycle. That disconnect is easy to miss in the moment because memory is selective. Performance is not.

Most investors don’t realise how often they repeat the same mistakes. That pattern has also been documented in research published in the Journal of Finance. It shows that investors who systematically review past trades and outcomes demonstrate lower impulsivity and improved risk adjusted decision making over time. When behaviour is made visible, mistakes stop being abstract. They become measurable.

Awareness alone begins to reduce repetition. Discipline becomes easier when patterns are exposed rather than preached.

Feedback Turns Trading Into Learning

Most investors place trades and immediately move on. That habit preserves mistakes. Insight driven feedback forces reflection.

Was the trade aligned with the original thesis? Did emotion override strategy? Was the exit planned or reactive? Over time, this feedback loop significantly reshapes behaviour. Impulsive trades decline, not because investors are restricted, but because they understand the cost of impatience.

So, let learning replace guessing, and process replace reaction.

Volatility Stops Being the Villain

Insight also changes how volatility is viewed. Instead of interpreting market swings as emergencies, informed investors begin to see them as data points. Volatility then becomes a test of conviction rather than a trigger for panic.

J.P. Morgan Asset Management’s Guide to the Markets highlights how costly this reaction can be. Missing just the 10 best market days over a 20-year period can reduce long-term equity returns by more than 50 percent, often because investors exit during periods of fear and uncertainty.

When risk is put into context and history is understood, markets feel less chaotic. Emotional resilience grows when uncertainty is explained rather than sensationalised.

From What Is Hot to What Makes Sense

Insight shifts focus from what is hot to what makes sense. Markets will always be noisy. There will always be stocks doubling overnight and headlines screaming urgency.

Insight driven investors learn to filter excitement from opportunity. They stop asking how fast they can make money and start asking how well they can protect it. That mindset alone reduces reckless risk taking.

Perhaps the most powerful shift insight enables is a change in focus. Away from what is exciting and toward what is sensible. Markets will always produce noise. There will always be a stock doubling overnight or a headline demanding urgency.

Insight driven investors learn to filter excitement from opportunity. They stop asking how fast they can make money and start asking how well they can protect it. That mindset alone reduces reckless risk taking and improves long term outcomes.

The Real Edge Has Always Been Behavioural

Peter Lynch once observed that the key to making money in stocks is not getting scared of them. That observation carries even more weight today. The tools are faster, the information louder, and the pace unforgiving. But the edge remains unchanged.

Investors who understand their biases and actively correct them do not just survive markets. They compound through them.

In the end, reducing FOMO and overtrading is not about removing emotion from investing. That is impossible. It is about balancing emotion with insight. When clarity, context, and feedback guide decisions, the market stops feeling like a casino and starts behaving like a classroom.

And history has shown again and again that the smartest investors are always the ones willing to keep learning.


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Sridhar Patnala Honoured with Ugadi Puraskaram by Andhra Pradesh Chief Minister

Vijayawada, March 19: Sridhar Patnala was conferred with the prestigious Ugadi Puraskaram earlier today in a ceremonial event held at Tummalapalli Kalakshetram. The award was presented by N. Chandrababu Naidu, recognising Patnala’s contributions and achievements.

Sridhar Patnala Honoured with Ugadi Puraskaram by Andhra Pradesh Chief Minister

 

The Ugadi Puraskaram is awarded annually to individuals who have made notable contributions in their respective fields, coinciding with the auspicious occasion of Ugadi, which marks the Telugu New Year.

Sridhar Patnala Honoured with Ugadi Puraskaram by Andhra Pradesh Chief Minister

 

Expressing his gratitude, Sridhar Patnala said he felt deeply honoured to receive the recognition from the Chief Minister. “It is a proud and humbling moment for me to be recognised on such a significant occasion,” he stated.

The ceremony at Tummalapalli Kalakshetram witnessed the presence of dignitaries, officials, and guests, celebrating excellence and contributions across various sectors.

Sridhar Patnala Honoured with Ugadi Puraskaram by Andhra Pradesh Chief Minister

 

The Ugadi Puraskaram continues to serve as an important platform to acknowledge and encourage individuals who have demonstrated dedication and excellence in their fields.

CloudSEK Uncovers Ramadan-Themed Malware Campaign Targeting Retail Shoppers in the Middle East

Bengaluru, Mar 19: CloudSEK has uncovered a stealthy malware campaign targeting shoppers in the Middle East during Ramadan. The attack uses fake coupon offers and festive discount lures to deliver a multi-stage Remote Access Trojan (RAT) that can steal files, capture screenshots, run remote commands, and quietly exfiltrate data.

The campaign takes advantage of one of the region’s busiest shopping periods. It impersonates a Ramadan offer linked to AlCoupon and names popular retail brands such as Hyper One, Carrefour, Saudi, and Metro. The malicious document promises discounts and a Ramadan basket worth 2,000 EGP. But once opened and macros are enabled, it launches a hidden infection chain designed to avoid detection.

What makes this campaign stand out is how it combines a convincing lure with stealthy execution. Instead of delivering a typical malware file, the attackers write obfuscated C# code directly onto the victim’s machine and use legitimate Microsoft tools such as csc.exe, MsBuild.exe, ilasm.exe, and rundll32.exe to compile and run it. By abusing trusted system tools, the malware blends into normal activity and becomes harder to detect.

CloudSEK said the final payload is a full-featured Remote Access Trojan (RAT) that allows attackers to control infected systems, steal files, capture screenshots, execute shell commands, and maintain ongoing access. In another evasive step, stolen files and screenshots are uploaded through AWS S3 presigned URLs instead of being sent directly to attacker-controlled servers, making the data theft harder to spot through standard command-and-control monitoring.

The campaign appears to be tailored for the Middle East. The lure is written in Arabic, uses Ramadan-themed messaging, and references familiar retail brands. It also uses the promo code RAMADAN25 to appear legitimate. CloudSEK said the campaign combines local context, seasonal urgency and technical stealth to improve its chances of success.

“This campaign shows how threat actors are adapting their tactics to local behaviour, seasonal trust and consumer habits. The risk lies not just in the lure, but in the way the malware abuses legitimate tools and trusted cloud infrastructure to avoid detection,” said Ayush Panwar, Threat Intelligence researcher, CloudSEK.

CloudSEK said the infection begins when a victim opens a weaponized Word document and enables macros. A hidden VBA macro then creates a staging folder, writes more than 180 KB of obfuscated C# code line by line, compiles it into an executable using the system’s native .NET tools, and runs it silently. A second-stage loader then decrypts configuration strings, contacts a delivery server, retrieves a raw MSIL payload, converts it into a DLL, and executes it through rundll32.exe.

The malware, identified under the namespace Ftu4You, is built to maintain long-term access. It collects system details including username, hostname, CPU, RAM, operating system, uptime and privilege level. It can also run multiple command sessions at once. To reduce the forensic trail, it deletes temporary source code, intermediate files and staging artifacts after execution.

CloudSEK also identified several detection signals tied to the campaign. These include suspicious process chains such as WINWORD.exe spawning csc.exe, the creation of files such as quanta.exe and msid.txt, unusual use of rundll32.exe from user directories, and network indicators linked to article-learning[.]com and article-learning[.]xyz. The company also advised security teams to watch for unusual S3 PUT requests from non-browser or non-backup processes, as well as suspicious downloads using an outdated Chrome/93 user agent.

CloudSEK said the campaign reflects a broader trend in cybercrime, where attackers combine targeted social engineering, living-off-the-land techniques and trusted cloud services to improve stealth. For retailers, businesses and public-facing organizations in the Middle East, it is a reminder that festive and seasonal messaging can quickly be turned into an effective malware delivery channel.

The company advised users to be cautious of unsolicited promotional documents, especially files that ask them to enable editing or macros. It also urged enterprises to monitor Office applications invoking compilers or LOLBins, block the identified malicious infrastructure at the DNS and firewall layers, and review endpoint telemetry for suspicious document-led execution chains.

“Threat actors do not need highly advanced exploits to cause serious damage. A trusted retail theme, a seasonal offer and a stealthy execution chain can be enough. Defenders need to look more closely at how legitimate tools, familiar brands and cloud services are being misused together,” said Ayush Panwar, Threat Intelligence researcher, CloudSEK.

India Emerges as a Leading Force in AI Applications

New Delhi: India is steadily establishing itself as a major force in the global artificial intelligence (AI) landscape, driven by rapid adoption and widespread real-world applications across sectors.

AI in India is no longer confined to research labs or niche industries. Instead, it is becoming deeply embedded in everyday life, fueled by expanding digital access, affordable technology, and a vast base of tech-savvy users. The surge in AI-powered tools and platforms reflects a broader shift toward large-scale digital transformation.

AI Moves Beyond Experimentation

What sets India apart is the scale and speed of AI adoption. From virtual assistants and automation tools to advanced data analytics, AI technologies are now integrated into both consumer platforms and enterprise systems. This marks a clear transition from experimentation to mainstream deployment.

Government initiatives promoting inclusive and responsible AI have further accelerated this momentum, helping ensure that technological advancements reach diverse segments of society.

Transforming Key Sectors

AI is actively reshaping critical areas of the Indian economy:

  • Healthcare: Improving diagnostics, enabling early disease detection, and enhancing patient care.

  • Agriculture: Empowering farmers with predictive insights, weather forecasting, and smarter crop management.

  • Infrastructure and Transport: Boosting efficiency, safety, and operational planning.

  • Governance: Streamlining public services and enabling faster, data-driven decision-making.

These developments highlight how AI is delivering tangible, scalable impact across both urban and rural ecosystems.

A Strong and Growing Ecosystem

India’s AI growth is underpinned by a large talent pool, a vibrant startup ecosystem, and increasing investments in technology. Its unique strength lies not just in innovation, but in the ability to deploy solutions at population scale.

Global technology companies are also expanding their footprint in India, recognizing its potential as a key hub for AI development and implementation.

Balancing Innovation with Responsibility

As AI adoption accelerates, there is a parallel focus on ethical use, transparency, and inclusivity. Policymakers and industry leaders are working to establish frameworks that ensure accountability while encouraging innovation.

Looking Ahead

India’s rise in AI applications reflects a broader transformation of its digital economy. The emphasis is not only on building advanced technologies, but on applying them to solve real-world challenges at scale.

While issues such as regulation, data privacy, and infrastructure remain, the trajectory is clear: India is positioning itself not merely as a participant, but as a global leader in the practical application of artificial intelligence.

Ambuja Cements enables women’s livelihood through e-auto initiative on International Women’s Day at Ambujanagar

Ambuja Cements enables women’s livelihood through e-auto initiative on International Women’s Day at Ambujanagar

Gujarat, Mar 19th: Ambuja Cements, the 9th largest building materials solutions provider globally and part of the diversified Adani Portfolio, enabled a new livelihood opportunity for women in the Kodinar region by facilitating the handover of e-autos to 10 women from Self-Help Groups (SHGs) on the occasion of International Women’s Day at Ambujanagar.

As part of the initiative, the women associated with Sorath Mahila Vikas Sahakari Mandali and local SHGs underwent two months of specialised training in e-auto driving at the Skill and Entrepreneurship Development Institute (SEDI) Ambujanagar. The training programme focused on equipping participants with the skills and confidence required to operate e-autos safely and efficiently.

Following the training, the women purchased the e-autos with extended load support from Sorath Mahila Vikas Sahakari Mandali. The vehicles were formally handed over during a programme where Ambuja Cements officials encouraged the women to embark on their self-employment journey.

The trained women will operate the e-autos in and around Kodinar, providing transportation services for local passengers as well as school-going children, thereby contributing to safer and more accessible mobility in rural areas. This initiative reflects Ambuja Cements’ commitment to strengthening women’s empowerment and sustainable livelihoods by enabling skill development and income-generating opportunities for women in rural communities.

AVer Awarded 2025 Unified Communications Excellence Award from INTERNET TELEPHONY Magazine

AVer

Taipei, Taiwan – Mar 19: AVer Information Inc., an award-winning provider of AI audio-video solutions, announced today that TMC, a global, integrated media company, has named VB370A as a recipient of the 2025 Unified Communications Excellence Award presented by TMC’s INTERNET TELEPHONY magazine.

Now in its 17th year, the Unified Communications Excellence Awards recognize organizations that have delivered exceptional unified communications solutions proven to improve collaboration, productivity, and business performance. Winners were selected based on real-world customer deployments and demonstrated excellence across UC hardware, software, cloud services, and integrated platforms.

“This recognition emphasizes AVer’s commitment to delivering intelligent and reliable collaboration solutions that address the evolving needs of today’s hybrid workplaces,” said Marc Happes, Senior Product Manager for AVer Information Inc. USA. “The VB370A was designed to simplify meeting experiences by providing the user flexibility, audio visual clarity, and reliability organizations need to collaborate more effectively.”

AVer’s VB370A is an all-in-one 4K dual lens Android™ video conferencing bar designed to elevate enterprise communications. Built for mid-to-large meeting spaces, it delivers exceptional visual clarity, intelligent automation, and superior audio performance for a seamless virtual collaboration experience. At its core is an innovative dual-lens system that combines an 18X hybrid zoom PTZ camera with a 120° wide-angle fixed camera, and 92° medium angle camera allowing organizations to capture both expansive room views and detailed close-ups with remarkable clarity up to 10 meters — all in a single solution.

The VB370A features AI-powered intelligence that automates camera adjustments and optimizes video framing. Smart Composition ensures a balanced view of participants, Auto Framing dynamically adjusts based on attendee count and location, and intelligent Voice Tracking keeps the camera focused on active speakers. These capabilities make the VB370A ideal for hybrid meetings, helping maintain strong connections between in-room and remote participants.

Complementing its video performance, the VB370A includes a 14-microphone beamforming array with a pickup range of up to 10 meters. Noise-blocking, audio fencing, and echo cancellation work together to deliver clear, distraction-free audio, ensuring conversations remain focused and professional in any meeting environment.

“Every year, I am amazed by the innovation and quality represented on the Unified Communications Excellence Award winners list. And I am so impressed with AVer’s commitment to addressing the real needs of the marketplace,” said Rich Tehrani, CEO, TMC. “It’s inspiring to see such commitment to excellence and I look forward to seeing future innovation from AVer.”

 

 

ICRISAT Launches CATALYST to Accelerate Agricultural Innovation through Corporate Partnerships

ICRISAT Launches CATALYST to Accelerate Agricultural Innovation through Corporate Partnerships

Mar 19th: With climate change intensifying pressures on dryland agriculture and the growing need for faster and more efficient delivery of innovations to farmers, ICRISAT launched its corporate engagement initiative, CATALYST, on 16 March 2026 at ICRISAT headquarters in Patancheru.

The hybrid launch event brought together industry leaders, cooperatives and government representatives committed to advancing collaborative solutions for productive and climate-resilient agriculture.

Mr Sanjay Agarwal, Assistant Director General, ICRISAT delivered the opening remarks and elaborated on the need for a structured engagement model for industry partners for better transparency and ease of accessing the services. Dr Stanford Blade, Deputy Director General – Research and Innovation, ICRISAT gave an overview of four broad areas of engagement:

1. Research for Development

2. Consulting and Advisory

3. Technology and Digital Solution

4. Training and Capacity Building

ICRISAT Launches CATALYST to Accelerate Agricultural Innovation through Corporate Partnerships

Dr Himanshu Pathak, Director General of ICRISAT

Highlighting the long-standing role of corporate partnerships in strengthening Indian Agriculture, beginning with the support of the Ford and Rockefeller foundation in establishing CGIAR institutions, Dr Himanshu Pathak, Director General of ICRISAT, said:

“Partnerships are essential to scaling climate-resilient agriculture and delivering meaningful impact for farmers and agri-food systems.

“While our collaboration with industry partners spans over 50 years, CATALYST provides a structured platform to engage with ICRISAT’s science and technology and access our service offerings.

“As its name suggests, this engagement will act as a catalyst, accelerating crop productivity, strengthening seed systems, expanding agribusiness opportunities, and advancing climate-resilient farming across the drylands of Asia and Africa,” said Dr Pathak.

Adding momentum to the new initiative, the event also featured the exchange of four Memorandums of Understanding (MOUs) and two Service Agreements, formalizing partnerships between ICRISAT and key organizations:

  1. Rythu Sadhikara Samstha (RySS)
  2. Nuziveedu Seeds Limited
  3. Raheja Solar Food Processing Limited (RSFP)
  4. Livelihood Alternatives Private Limited
  5. Bhartiya Beej Sahakari Samiti Limited (BBSSL)
  6. Yara India Private Limited

Industry leaders congratulated ICRISAT on this initiative and emphasized the importance of close collaboration, noting that ICRISAT brings advanced science while industry understands market needs, together forming a complementary partnership for effective delivery.

Dr M Prabhakar Rao, Executive Director, Nuziveedu Seeds, said:

“Nuziveedu has been a long-standing partner in ICRISAT’s crop-specific consortia. Through CATALYST, ICRISAT’s strong research legacy comes together with the private sector’s ability to scale innovations.

“With climate change accelerating, the need for improved crop varieties is more urgent than ever. This collaboration will help shift from chance-based breeding to predictive approaches, enhancing breeding efficiency and reducing development timelines,” said Dr Rao.

Highlighting the pioneering work by ICRISAT and RySS on soil dry chemistry, Mr T Vijay Kumar, IAS (Retd), Executive Vice Chair, Rythu Sadhikara Samstha (RySS), called ​

CATALYST, “a worthy addition.”

“This is welcomed as it would mean knowledge available to a wider population for a larger good,” noted Mr Kumar.

Pointing to the critical gap in translating science from lab to field, Mr Chetan Joshi, Managing Director, Beej Sahakari Samiti Ltd (BBSSL), said:

“Our collaboration with ICRISAT began with a shared vision to build robust seed systems that benefit farmers, and ICRISAT’s global germplasm base is an invaluable asset in tackling emerging challenges in agriculture.

“We are pleased to be part of this launch of CATALYST,” said Mr Joshi.

Concluding the event, Dr Dinesh Kumar Chauhan, CEO – Head Agribusiness Innovation and Nutrition and nodal lead for CATALYST, thanked partners including, Shriram Bioseeds Genetics (BIOSEEDS), Seed Works International (SeedWorks), the African Seed Trade Association (AFSTA), the Tractors and Farm Equipment Limited (TAFE) and Kaveri Seeds for their presence and support. He underscored that CATALYST will serve as a platform to convert collaboration into action and innovation into impact for farmers. ​

Ariel University to Confer Honorary Doctorate on Grandmaster Boris Gelfand

Ariel University to Confer Honorary Doctorate on Grandmaster Boris Gelfand

The Ariel University Senate has resolved to confer an Honorary Doctorate (Doctor Honoris Causa) upon Grandmaster Boris Gelfand, recognizing a career defined by world-class competitive performance, intellectual leadership, and enduring contribution to Israeli and international chess.

Gelfand is a Chess World Cup winner and a World Chess Championship finalist, widely regarded as one of Israel’s most accomplished chess figures and a leading representative of Israeli excellence on the global stage. 

The conferral ceremony will take place on Wednesday, 17 June 2026, at Ariel University. 

Professor Ehud Grossman, President of Ariel University, said:

“Boris Gelfand is a benchmark for sustained excellence, disciplined preparation, clear decision-making under pressure. By awarding this Honorary Doctorate, the University is recognizing not only extraordinary achievement, but the broader public value of a life that elevates Israel’s standing in the global arena.” 

Professor Albert Pinhasov, Rector of Ariel University, added:

For me personally, as a chess player, it’s a great privilege to honor Grandmaster Boris Gelfand, not only for what he has achieved, but for how he has achieved it. Across decades his outstanding results while representing Israel in international arena have inspired both established players and young talents, setting and maintaining the highest standards of this intellectual game. In recent years, Boris has become a close friend of the University, supporting our Annual Memorial Chess Championship. His presence reinforced what chess at its best represents: character, responsibility, and the commitment to carry a heritage forward. Ariel University is proud to confer this Honorary Doctorate in recognition of a legacy that continues to inspire.”

Indigo Appoints Ilex Content Strategies as its Marketing and Communications Agency of Record

London, UK, March 19 – Indigo Telecom Group, a strategic partner for critical digital infrastructure, has appointed Ilex Content Strategies, a global B2B marketing and communications agency, as its marketing and communications agency of record. Ilex will support brand and messaging development, account-based marketing, content creation, internal communications, and Borderless PR as Indigo drives global growth.  

Indigo serves critical digital infrastructure providers, from hyperscalers, subsea networks, cloud and OTT players, carriers and fixed and mobile network providers.  It designs, deploys, supports and scales critical digital infrastructure through a unified global operating model that delivers consistency, control and assured performance across operations.

“Indigo has a proven model for delivering critical infrastructure right first time and at scale. As we accelerate our global growth, it’s essential that our story reflects the quality, maturity and operational excellence our customers experience every day,” said Michel Robert, CEO at Indigo. “Ilex understands complex, technical businesses and how to position them with clarity and confidence. Together, we will sharpen our messaging, strengthen our brand presence, and ensure Indigo is recognised not just for what we do, but for the strategic value we bring to hyperscalers, carriers and digital infrastructure leaders worldwide.”

Ilex will work closely with Indigo’s leadership team to undertake a brand and messaging refresh, undertake international media relations and support account-based marketing and sales enablement. Using its Borderless PR model, Ilex will ensure consistent messaging and maximum return on investment across priority markets, without the need for multiple local agencies.  

“Indigo Telecom plays an important role in the global digital infrastructure landscape, and communicating the scale and complexity of that work requires deep sector understanding,” said Lucia Barbato, CEO and Co-Founder at Ilex Content Strategies. “We’re proud to have been selected as Indigo’s agency of record and look forward to helping the business strengthen its market position, support sales and build momentum internationally.”

Founded in 2012, Ilex Content Strategies works with telecoms, cloud, cybersecurity, data centre and digital infrastructure organisations at key moments of growth, repositioning and market expansion. Its clients range from fast-growing regional specialists to billion-dollar global enterprises. It enables organisations to build credibility, visibility and sustained momentum through strategic communications that ultimately drives sales