Realme Leads YoY Growth in Wearables at 27.8 Percent Amid 4 Percent Market Decline

New Delhi, Mar 6: International Data Corporation (IDC) has reported that India’s wearable device market declined 4.0% YoY in 2025, reaching 114.2 million units, marking its second consecutive annual drop. The decline was largely driven by a 17.6% YoY fall in smartwatch shipments, even as average selling prices (ASPs) rose, reflecting a gradual shift toward premium devices and value-driven consumer preferences.

Despite the overall market contraction, realme emerged as one of the top five wearable brands in India in 2025. realme recorded an impressive 27.8% year-over-year growth compared to 2024 and secured a 6.2% market share in the overall wearable category. This growth underscores the brand’s expanding footprint and strong acceptance among young consumers, even during a challenging market cycle.

In the TWS segment, realme ranked No. 5 in the category, registering a 26.3% growth in 2025 versus 2024 and capturing a 7.3% market share as per IDC. This performance highlights realme’s resilience and its ability to drive demand through innovation-led offerings and competitive positioning in a maturing market.

Since 2025, realme has significantly deepened its commitment to “Make in India” by commencing local manufacturing of its AIoT product portfolio including popular products like the realme Buds Air 8, realme Buds Clip and smartwatches through a strategic partnership with Optiemus Electronics Ltd.. Under this initiative, realme and Optiemus are targeting the production of 5 million AIoT devices annually, while creating over 2,000 new jobs and strengthening the domestic supply chain. Building on this, realme is positioned to scale its manufacturing footprint even further in 2026, reinforcing its role in India’s tech manufacturing ecosystem and accelerating growth in both local and global markets.

According to IDC, while shipment volumes softened, premiumization trends continued across wearable categories, with consumers increasingly prioritizing advanced features, health-centric capabilities, and ecosystem integration. Emerging segments such as smart glasses and over-the-ear audio devices also demonstrated strong momentum, indicating evolving user preferences beyond traditional wearables.

realme remains committed to delivering innovation-driven wearable products tailored for young and tech-savvy consumers, reinforcing its ambition to be a leading technology brand in India’s evolving smart device ecosystem.

Nashik Hosts “Igniting Innovation” to Bridge Students and Startup Opportunities

 

Nashik, Mar 3 — The two-day program “Igniting Innovation,” held at Gurudakshina Hall, Gokhale Society, was successfully inaugurated, marking a significant milestone for Nashik’s aspiring entrepreneurs. The event aimed to bridge the gap between students from various academic backgrounds — not only Engineering but other disciplines like Arts, Commerce, Science, Pharmacy, and Architecture — and the startup ecosystem.

Igniting Innovation under Leadership of Shreekant Patil.

On 27th Feb, 2025 the chairperson of event Dr. Deepti Deshpande, Secretary of Gokhale Education Society, and chief guest Mr. Aashish Nahar, President of NIMA, the program saw overwhelming participation. Distinguished guests, including Sanjay Sonawane, Vice President of Maharashtra Chamber, Anisa Talavi, Deputy Commissioner of Skill Development, and Nikhil Tapdia, President of Laghu Udyog Bharti, graced the event.

Over 150 students from 50 colleges across North Maharashtra participated in the Igniting Innovation event, presenting their startup ideas, meeting investors, and gaining insights from industry experts. The event featured a full-day startup exhibition, pitching competitions, and an investor meet, followed by expert sessions on the second day.

On the evening of the 28th, the valedictory function was graced by Hon. Mrs. Ashima Mittal, CEO, ZP Nashik, and Mr. Santosh Mandlech, Founder and Past President of the Maharashtra Chamber of Commerce, as the Guests of Honour. During the event, Shreekant Patil announced the prize distribution for the best student participants, who had showcased their innovative ideas in the exhibition and pitching sessions. The winners were awarded certificates, and Patil committed to nurturing their ideas and offering possible seed funding to help them grow.

Shreekant Patil at Igniting Innovation with Hon Smt Ashima Mittal, CEO ZP Nashik

This program’s primary objective was to create an inclusive platform that integrates government support, industry associations, and educational institutions to help students become successful entrepreneurs. The event marked the beginning of a new era for Nashik’s startup ecosystem.

“I believe that through initiatives like ‘Igniting Innovation,’ we are sowing the seeds for a strong startup ecosystem in Nashik. We aim to host this event four times a year to provide continuous support to emerging entrepreneurs with seed funding, mentorship, and technology,” said Shreekant Patil, Mentor at Startup India and the driving force behind the initiative.

The event’s success was a result of the collaborative efforts between the government, educational institutions, and industry partners. With strong leadership, the “Igniting Innovation” program promises to inspire the youth of Nashik to pursue entrepreneurship and contribute to the growth of the Indian economy.

Herman Law Opens San Diego Office, Expanding Survivor Support

SAN DIEGO, CA — March 6, 2026 — Herman Law, the law firm dedicated to representing survivors of sexual abuse, is proud to announce it has officially opened a new office in San Diego. This opening comes as the firm sees an increased need for localized support in the San Diego region for trauma-informed legal services that prioritize the well-being of survivors.  

This opening marks the firm’s third office location to open in California, with other locations in Calabasas and Sacramento. With headquarters in Boca Raton, Florida, the firm’s expansion in San Diego is fueled by an increase in inquiries following the passage of California’s Child Victims Act in 2019, which went into effect in 2020. In 2024, major amendments were made to the CVA, including the elimination of the statute of limitations for many survivors. These legislative changes open up new paths to justice for survivors, allowing individuals who were previously barred from taking legal action to now have the ability to come forward and pursue justice. 

In San Diego, Herman Law is leading the legal fight to secure justice for survivors of child sexual abuse at the A.B. and Jessie Polinsky Children’s Center, a shelter for at-risk youth. Over 150 lawsuits allege, upon information and belief, that from 1996 to 2023, the county failed to protect children from sexual abuse by staff members. Last spring, Herman Law held a press conference urgently calling on survivors to come forward and share their stories with the firm in a confidential, supportive environment. 

The San Diego office, which began operations in late 2025, is centrally located in the University Town Center (UTC) area and spans 2,630 square feet. The location supports a team of seven team members and has already overseen more than 300 cases, illustrating the need for localized, trauma-informed support for survivors of sexual abuse. 

“Expanding to San Diego demonstrates how we are dedicated to showing up for survivors in their own communities,” said Blake Woodhall, a lead attorney at Herman Law. “The path to healing can be long and difficult for many of these survivors, so if we can connect with this community directly and open doors for them to pursue justice on their terms, we’re doing our job right.” 

For thousands of survivors nationwide, Herman Law is a catalyst for justice, serving as one of the leading voices in the fight against sexual abuse. The firm leads with a survivor-first approach, prioritizing compassionate representation for the communities they serve. By pursuing accountability from institutions that enable abuse, the firm continues to champion legislative reform and raise public awareness while empowering survivors to take legal action. To learn more about Herman Law, visit HermanLaw.com

New WCS Wild Audio Podcast Explores What’s at Stake at Global Migratory Species Summit

BRONX, NY, March 6—A new episode of the WCS Wild Audio podcast examines the challenges facing migratory wildlife worldwide and previews the upcoming 15th Conference of the Parties to the Convention on the Conservation of Migratory Species of Wild Animals (CMS CoP15), to be held March 23–29 in Campo Grande, Brazil. WCS scientists and policy experts will be available to journalists covering the meeting.

In the 12-minute episode, Amy Fraenkel, Executive Secretary of the CMS Secretariat, describes the state of the world’s migratory species and the urgent conservation issues governments will confront at the global summit.

CMS is the only international treaty focused specifically on animals that regularly cross national borders—from birds and whales to big cats, sharks, and freshwater fish—making international cooperation essential to their survival.

New WCS Wild Audio Podcast Explores What’s at Stake at Global Migratory Species Summit

©️Dani Escayola/Ocean Image Bank

The conversation highlights findings from the first-ever State of the World’s Migratory Species report, which found that nearly half of CMS-listed species are in decline and that overexploitation—including hunting, illegal take, and fisheries bycatch—has become the leading threat to many migratory species globally.

“These species connect ecosystems across continents and oceans,” says Fraenkel. “But the pressures facing them—from overexploitation to habitat fragmentation—are increasing, and addressing them requires coordinated international action.”

The discussion also explores emerging priorities for CMS CoP15, including stronger efforts to address illegal and unsustainable taking of wildlife, protection of ecological connectivity across landscapes and seascapes, and new attention to migratory freshwater fish, which are among the most threatened groups of migratory animals.

The Wildlife Conservation Society will have a strong presence at the meeting (read more here), where its scientists and policy experts will advocate for science-based decisions and stronger international cooperation to conserve migratory species and the ecosystems they depend on.

WCS will focus in particular on proposals to strengthen protections for species such as the striped hyena, giant otter, and several migratory shark species, as well as conservation initiatives addressing freshwater fish in major river basins such as the Amazon.

The organization is also working with partners and governments to advance broader CMS priorities, including tackling illegal and unsustainable wildlife use, reducing fisheries bycatch, and protecting ecological connectivity for species that depend on large, intact landscapes and migratory corridors.

Taylor Geospatial Launches as a New Hub for GeoAI Innovation

ST. LOUIS — March 6: Taylor Geospatial on Mar 5 announced its launch as a new organization focused on unlocking AI-driven geospatial breakthroughs for global public benefit while strengthening innovation capacity in St. Louis. The organization brings together deep geospatial research expertise and proven pathways to commercialization under a single mission, leadership structure, and brand—positioning it to accelerate the development and real-world use of geospatial artificial intelligence (GeoAI).

“This new organization brings strategic focus to a fast-moving field at exactly the right time,” said Robert Cardillo, Chair, Taylor Geospatial. “Taylor Geospatial will be a trusted bridge—aligning research with operational needs and converting GeoAI innovation into reliable, scalable capabilities. Uniting our efforts under one organization gives partners a clear front door and strengthens our ability to deliver measurable impact.”

Formed by bringing together the Taylor Geospatial Institute and Taylor Geospatial Engine, both originally launched with support from a philanthropic gift from Andy Taylor, Executive Chairman, of Enterprise Mobility, Taylor Geospatial unifies research and applied innovation under a single organization and brand. The launch contributes to St. Louis’s development as a national center for geospatial innovation while advancing accessible GeoAI tools, datasets, and digital public goods for global use.

“Society has reached an inflection point where the pace of scientific progress is faster than our ability to put it into practice,” said Elliott Kellner, President, Taylor Geospatial. “Taylor Geospatial was built to do the hard work of execution—connecting research to real operational needs, reducing fragmentation across the ecosystem, and turning promising GeoAI advances into tools and capabilities that people can actually use at scale.”

Every day, satellites generate vast volumes of Earth observation data, yet much of its potential remains untapped. Taylor Geospatial works with partners to turn that data into insight for the public good by accelerating the development and commercialization of GeoAI. The non-profit organization focuses on building shared scientific infrastructure—open datasets, benchmarks, models, and tools—that enable researchers, governments, and industry partners to reduce risk, accelerate adoption, and deliver tangible outcomes.

Headquartered in St. Louis, Taylor Geospatial pairs a strong regional commitment to innovation and economic development with a global outlook. Its work supports applications ranging from climate resilience and food security to deforestation monitoring, infrastructure planning, and environmental compliance.

“We are thrilled at the potential with this new organization, which is thoroughly designed for this moment,” said Jennifer Marcus, Vice President of Strategic Innovation Programs, Taylor Geospatial. “By bringing together deep academic research, industry expertise, and entrepreneurial pathways, Taylor Geospatial is uniquely positioned to turn GeoAI breakthroughs into digital public goods. Our focus on applying AI to satellite imagery at scale will help address critical global challenges while building a world-class center for geospatial innovation in St. Louis.”

The launch includes a new visual identity, logo, and redesigned website that reflect Taylor Geospatial’s unified strategy and role within the global GeoAI ecosystem. From this point forward, all programs, partnerships, and initiatives will operate under the Taylor Geospatial name.

How the Middle East conflict is reshaping gas and LNG markets

LONDON/HOUSTON/SINGAPORE, March 6: Wood Mackenzie analysis indicates the Middle East conflict could disrupt 200 Mtpa of forecast Asian LNG demand growth over the next decade as QatarEnergy’s force majeure removes 20% of global supply. The disruption threatens to raise long-term structural challenges for global gas and LNG markets similar to those seen following Russia’s 2022 invasion of Ukraine.

With QatarEnergy’s declaration of force majeure on LNG shipments from Ras Laffan and European gas prices nearly doubling since Monday, the situation threatens to reshape buyer confidence, supply strategies, and even energy policy worldwide.

“The consequences of the war for gas and LNG are uncertain but could rival those that followed Russia’s invasion of Ukraine in 2022,” said Simon Flowers, Chairman and Chief Analyst at Wood Mackenzie. “Much will depend on whether the disruption is a short-lived blip or is more enduring, and whether gas and LNG infrastructure in the region suffers major damage.”

 

Key Facts:

  • QatarEnergy declaration of force majeure removes 20% of global LNG supply
  • Asian LNG demand forecast to grow by 200 Mtpa over next decade
  • Qatar and the UAE account for 79 Mtpa and 5.6 Mtpa of LNG capacity respectively
  • European gas prices nearly doubled since 3 March 2026
  • Nearly 100 Mtpa of US pre-FID LNG projects offer geographic diversification alternatives

 

Supply diversification imperative

The crisis has exposed the concentration risk for those importing countries which are most dependent on Middle Eastern LNG supply. According to Gavin Thompson, Vice Chairman, Energy for Wood Mackenzie, this will fundamentally alter how buyers approach new long-term supply contracts.

“Assuming no significant damage to existing projects in Qatar and the UAE, the amplified risks associated with these volumes will, in time, dissipate,” Thompson said. “But the crisis will drive home the importance of supply diversification. The raft of US pre-FID projects – almost 100 Mtpa currently – come without a single geographic point-of-failure risk.”

However, US supply is not risk-free, not least from domestic energy policy and cannot be the only solution. Wood Mackenzie analysis indicates that pre-FID projects in Canada, Mozambique and Argentina will look to capitalize on the uncertainty, while projects that have slipped on timeline, such as Abadi in Indonesia and Browse in Australia, could gain fresh impetus. Portfolio suppliers and national oil companies, including QatarEnergy itself, are expected to seek greater diversification of their own supply sources.

Asian demand growth at risk

Asia represents the cornerstone of the bullish outlook for gas and LNG, with Wood Mackenzie forecasting Asian LNG demand to increase by around 200 Mtpa over the coming decade. However, that growth depends on competitive pricing and supply reliability, which are both now in question.

Asian markets could respond to the current loss of supply in several ways, according to Wood Mackenzie analysis. Coal is expected to take market share from gas and LNG in the power sector across Japan, South Korea, China, India and Southeast Asia. Asian governments may accelerate renewables growth plans, though near-term upside will be limited. Additional incentives for domestic gas development could be fast-tracked but will similarly offer little immediate relief.

“Fundamentally, however, Asia needs more energy, while the region’s rising emissions will need to be addressed,” said Thompson. “With limited alternative options, we maintain our long-held view that LNG remains central to meeting future Asian energy demand.”

Confidence crisis for gas and LNG

Following Russia’s invasion of Ukraine, gas and LNG’s reputation as a reliable and affordable fuel was severely tested. While swift action to increase LNG availability helped rebuild confidence, the current crisis has reopened those wounds.

“In the eyes of gas and LNG sceptics, war has once again highlighted how supply disruptions and volatile prices can imperil energy security and affordability,” Massimo Di Odoardo, Vice President, Gas and LNG Research at Wood Mackenzie noted. “A swift restoration of supply and lower prices will allay some concerns among importers in the short term. But beyond the immediate crisis, more work will be required to rebuild confidence.”

Europe remains determined to reduce its dependence on gas and LNG, though the reality is that the region is already moving as fast as realistically possible on decarbonization given budget constraints. With Russia still engaged in war with Ukraine, the chances of the EU lifting its ban on Russian gas and LNG imports remains highly unlikely—leaving Europe facing towering gas prices for the second time this decade.

Building resilience

Wood Mackenzie analysis suggests the gas and LNG industry may need to adopt structural changes similar to the oil market to restore buyer confidence. Building spare capacity and higher levels of storage could help address concerns about reliability and volatility, though this will require significant investment, time and coordinated effort.

“Gas and LNG markets are reeling from the loss of supply,” said Di Odoardo. “The industry has been here before and has proven it can recover. Gas’s primary role in decarbonisation ‒ displacing coal and supporting the expansion of renewables ‒ is clear, but the industry may need to go further this time.”

Looking forward

For now, an end to the conflict remains the priority. Longer term, reinforcing gas and LNG supply reliability and minimizing price volatility will be required to ensure the fuels’ demand trajectory remains intact.

“Gas and LNG have work to do to rebuild confidence,” Flowers said. “Building in spare capacity and higher levels of storage, for example, could help soothe a market anxious about reliability and volatility, just as has been done with oil. But this will be neither quick nor easy, requiring investment, time and coordinated effort.”

Holyvolt Acquires Wildcat Discovery Technologies in$73 Million dealto Fuse Lab Breakthroughs with Production at Scale

Stockholm / San Diego, Mar 6– Swedish battery technology company Holyvolt has completed the acquisition of Wildcat Discovery Technologies, the world’s leading battery materials development firm, in a move that fundamentally reshapes how next-generation batteries are created, optimized, and manufactured.

The combination creates a group with end-to-end capability from molecular discovery to pilot-scale productionusing a fully integrated High Throughput Platform, eliminating the bottlenecks that have traditionally separated laboratory breakthroughs from commercial reality. The combined entity brings together Holyvolt’s pioneering process technology based on screen-printing and water-based processes, with Wildcat’s proprietary High Throughput Platform (HTP), which can quickly generate terabyte-scale structured datasetsthrough combinatorial experimentation. These datasets – among the highest quality in the industry -are primed for AI-driven analysis and accelerated learning.

The announcement follows Holyvolt’s recent €20 million funding round and will deliver world-class technical capabilities to the global battery sector across a broad range of industries, including automotive, consumer electronics, aerospace, storage, and defence. The combined entity will serve partners and customers across the entire battery supply chain as a technology development partner, with commercialization models – including licensing arrangements – tailored to each customer’s specific requirements.

Leveraging more than 20 years of development, the combination of Holyvolt’s unique process technology and Wildcat’s world-leading chemistry expertise has created a supplier capable of quickly bringing world-class battery innovations to market by integrating rapid innovation, flexible process technology, and rapid scaling to pilot capacity.

This transformational step directly addresses the critical challenges facing the global clean energy transition in Europe and North America: production costs, sustainability, and supply chain independence and competitiveness.

Mathias Ingvarsson, Founder & CEO, Holyvolt, said:“The acquisition of Wildcat is a perfect complement to our intended strategy of developing new technologies for the battery industry. Holyvoltis focused on developing new processes to make batteries cleaner and more affordable, and Wildcat has been pursuing the same goals via materials development and better chemistry. Combined, we are building what we believe is the most compelling technology to deliver on these objectives.”

Magnus Tyreman, Chairman of Holyvolt and former Head of McKinsey Europe, said:
The West must accelerate the development of next-generation battery technologies to secure long-term energy independence. The acquisition of Wildcat strengthens our ability to advance that mission.

Mark Gresser, President and CEO, Wildcat Discovery Technologies,said:“The Wildcat team is thrilled with this acquisition by Holyvolt. Mathias and team are very thoughtful with regard to their objectives in the battery industry, and recognise the value that Wildcat’s High Throughput Platform can deliver to our combined company and the industry at large. With Holyvolt’s vision and financial backing, Wildcat can finally unlock the true potential of high throughput combinatorial chemistry for battery materials.”

Prof. Peter Schultz, Founder, Wildcat Discover Technologies, noted pioneer of High Throughput, &CEOof Scripps Research – with six accociated Nobel prizes, said: “With Holyvolt, we can do for batteries what high throughput and AI have done for drug discovery.”

Schbang’s First 60 Days of 2026 Were Anything But Ordinary

Schbang's First 60 Days of 2026 Were Anything But Ordinary

The best advertising doesn’t interrupt culture,  it becomes part of it. Across 15+ brands in January and February 2026, Schbang found where brand truth and cultural moments collided,  from AI summits and cricket rivalries to gully pitches, winter tapris, and anime fandoms. The result was some of the most talked-about work of the year so far.

1. Fevicol Had the Perfect Response to the Two Tech Billionaires, And the Internet Loved It

At the India AI Impact Summit on February 19, OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei stood side by side  and awkwardly dodged a unity handshake. Within hours, Schbang stepped in. Digitally, they glued their hands together. Five sharp words: “Asli Intelligence judne mein hai.” A globally trending moment, reframed in real time. No overthinking. No overproduction. Just cultural speed, sharp insight, and a line only Fevicol could own. Classic.

2. Britannia Toastea Film Real People at Real Tapris , and It Worked

No actors. No staged moments. Just foggy railway platforms, winter mornings, and chaiwalas calling out, “Chai, chai, chai… saath mein lelo Toastea.” Britannia Toastea’s North India winter campaign didn’t script nostalgia, it stepped into it. By showing up in spaces already steeped in ritual and routine, the brand became part of a moment that felt lived-in and real. It wasn’t added to the ritual, it belonged there. The Britannia Karari Shuruaat film complemented this by celebrating the crisp energy of winter mornings, positioning Toastea as the bite that kickstarts the day.

3. RiteBite Max Protein Made People Literally Walk Towards Their Fitness Goals

India’s first walkable protein awareness campaign turned city streets into a call to action. Bold yellow-and-black footsteps, inspired by metro wayfinding, led commuters step by step toward protein pledge kiosks. Built on a stark insight that over 60% of urban Indians don’t meet their daily protein RDA, the idea was simple but powerful: if awareness isn’t moving people, make people move toward awareness. Not just a message you scroll past, but a path you physically follow.

4. Britannia The Laughing Cow Cheese Solved the Snack-Time Standoff

Cheese triangles, finally claiming the centre of the plate. With a playful household debate and a clever nod to geometry, “Snacking Ka New Angle” reframed how the category was seen. Not an add-on. Not just a spread. But a ready-to-eat snack in its own right. By shifting the perspective, the campaign shifted behaviour, turning a once-occasional extra into an easy, anytime bite.

5. Tiger Shroff Made Orthopedic Braces Cool

Leeford Ortho’s ‘Fit Raho, Hit Raho’ campaign featuring Tiger Shroff and Varun Sharma flipped the narrative on orthopedic support. What was once seen as a medical afterthought was repositioned as a proactive lifestyle choice, something you wear to stay in the game, not sit out of it. Schbang led the shift from the ground up, defining the brand’s positioning, creative voice, and even its very first advertising words. The result wasn’t just a campaign launch, but the foundation of how the brand would speak, stand, and move going forward.

6. Kotak811 Launched a Metal Debit Card Like It Was a Luxury Fashion Drop

A three-phase, full-funnel rollout. Contextual placements across Uber, Rapido, Zomato, and Blinkit. Minimal, design-forward social. High-impact outdoor that felt impossible to ignore. The Kotak811 Infinity Metal Debit Card wasn’t just introduced, it was embedded into everyday moments of movement, dining, and travel. More than a banking product, it was positioned as a lifestyle marker. Metal in your wallet. Lounge access in your itinerary. Dining perks on your table. Not just a card, a cue that you’ve arrived. Anchored by a sharp launch film and supported by a 360° showcase of its master visual across platforms, the campaign carried one cohesive design language from screens to streets.

7. Tata Capital Took Women’s Cricket Back to the Gully

#ChampionsKiGulliyonMein celebrated a simple, powerful truth: champions aren’t discovered under stadium lights, they’re shaped in the gullies. As more girls step onto pitches across India, claiming space that wasn’t always offered to them, Tata Capital positioned itself as the brand that backs belief early. Before the trophies. Before the headlines. In the narrow lanes, dusty grounds, and first brave swings, where real champions begin.

8. iQOO Used Behavioral Science to Fight Failed New Year’s Resolutions

Most resolutions fade before the month even begins. iQOO’s #First21DaysofQuest campaign tapped into a simple behavioural insight, it takes 21 days to build a habit and turned it into a movement around daily consistency. Anchored in the brand’s “I Quest On and On” philosophy, it shifted the narrative from overnight transformation to sustained pursuit. No grand promises. Just 21 days of showing up. And that made all the difference.

9. Britannia Treat Creme Wafers Let Naruto Fans Earn Their Snacks

A Naruto collaboration built on a simple truth: it’s not just the big victories that matter, it’s the small ones that keep you going. Just like Naruto earns his ramen after every mission, Treat became the reward for everyday brilliance. Scan the pack. Perform your Jutsu. Unlock exclusive merch. Each pack wasn’t just a snack, it was a badge of progress. A small win, recognised.

10. Bridgestone India Spoke to Car Enthusiasts in Their Real Language: Music

In North India, a car isn’t just transport, it’s identity. And nothing amplifies identity like music. Bridgestone India tapped into that truth with its first Punjabi music collaboration, partnering with Parmish Verma to tell a story the culture instantly understood. The film didn’t talk about tyres in technical terms,  it translated performance into attitude. Not just tyres that function, but tyres that perform. Because on roads where presence matters, performance isn’t optional, it’s personal.

11. Motorola India Hid a Concierge Inside a Smartphone

A still figure at Jio World Drive, Mumbai. One line — “Hello Moto Signature.” And everything shifts. Music rises. Lights change. Experiences unfold. The Motorola Signature campaign didn’t just launch India’s first Signature Club smartphone. It turned a voice command into a moment, a quiet trigger that unlocked a world of live music, fine dining, and bespoke detail.. Beyond features. Pure feeling. Luxury, the moment you ask for it

12. London Dairy Proved Romance Doesn’t Need a Reservation

A couple debating what the night should become. Big plans? Maybe. Or maybe not. The fridge opens. Two spoons appear. One tub of London Dairy and the decision is made. The campaign cleverly shifted the narrative: London Dairy wasn’t positioned as a grand, occasion-only indulgence, but as the upgrade to an ordinary evening. No reservations. No overplanning. Just a shared scoop that turns “What should we do?” into “This is perfect.” It reframed the brand as the quiet hero of everyday romance, proof that sometimes, the smallest plans feel like more than enough. 

13. Indriya Jewels Made Dumb Charades Feel Like a Love Story

Soha Ali Khan and Kunal Kemmu. A game of Dumb Charades. No dialogue. No dramatic declarations. Just glances, smiles, and effortless understanding. Indriya Jewels’ Valentine’s Day film turned the game into a metaphor for real companionship, the kind where you don’t need words because you already know. Every correct guess felt less like a win and more like proof of a bond built over time. And at the heart of it all sat the jewellery, not as a prop, but as a quiet symbol of love that deepens, settles, and shines brighter with every shared moment.

14. Maybelline’s Lipstick That Stole the Audition

Farah Khan is judging an audition. Sahher Banbba is giving her all. But she’s not watching the performance, she’s watching the lipstick. One perfect swipe, one glossy close-up, and that’s it. The Maybelline Serum Lipstick launch worked because it didn’t announce the product, it staged a moment where the product became the punchline. Playful. Self-aware. Scroll-stopping. It trusted the finish to do what great beauty always does: steal focus without asking for it. Sometimes, the strongest sell isn’t a claim. It’s a reaction.

15. Dr. Reddy’s Turned a Complex Disease Into a Simple, Urgent Message

With ‘Vaccination Zaroori Hai’, Dr. Reddy tackled the low awareness around Meningococcal Meningitis, a disease that can turn fatal within 24 hours and affects a life every two minutes globally. Built on a sharp contrast—difficult to treat, easy to prevent—the campaign translated medical urgency into a clear parental call-to-action. Backed by real doctors, real stories, and even an AI-powered MeningeAware chatbot, it didn’t just inform parents of children aged 0–2 years, it empowered them to act before it’s too late.

16. Specta Quartz Surfaces Turned Surfaces Into Stories

With ‘Stories Cast in Stone’, Specta Quartz Surfaces moved beyond product features to celebrate the journeys behind creative mastery. Featuring Masaba Gupta, Ranveer Brar, Joseph Radhik, and Sudarshan Patnaik, the Schbang-conceptualised campaign drew a parallel between quartz shaped under pressure and artists refined over time. Anchored in the brand’s philosophy of “Imagination Cast in Stone,” it positioned Specta not just as a luxury surface, but as a canvas for resilience, craft, and enduring excellence.

17. Metro Shoes Stepped Into Spontaneity With Its New Boots Film

The film begins with a ring,  a small, familiar trigger. And just like that, she’s in motion. What unfolds is a fluid showcase of the new Metro boots collection, where every step feels assured, effortless, and full of intent. By anchoring the story in an everyday spark of spontaneity, the narrative reframes the boots as more than seasonal essentials,  they become symbols of confidence, versatility, and the kind of style that moves when you do.

18. Where Pro Performance Meets Pro Care: WPL x L’Oréal Professionnel

Built around the thought #ProsMeetThePros, the campaign tapped into the cultural momentum of the Women’s Premier League to draw a sharp parallel between elite sport and professional-grade haircare. When performance is non-negotiable, only pro standards make the cut. The idea positioned L’Oréal Professionnel as a brand engineered for pressure, precision, and peak moments, aligning the intensity of the pitch with the expertise behind the chair, through integrated digital and on-ground storytelling.

19. Voltas’ AI AC That “Understands India”

With “AC Jo India Ko Samjhe,” Voltas introduced the Zest AI AC range through a warm, slice-of-life narrative featuring Neetu and Ranbir Kapoor. The campaign plays on a familiar truth, that while AI claims to know everything, no one understands you quite like family. Through light humour and relatable moments, the films bring the product’s intelligent features to life: AI Adaptive Cooling that learns user behaviour, Energy Manager Mode that optimises power usage, and Geofencing that prepares the room before you arrive. Instead of presenting technology as complex, the campaign makes it feel instinctive, positioning Voltas as the AC that truly understands Indian homes.

20. Britannia Treat Croissant Threw a Birthday Party for a Pastry

Instead of quietly marking National Croissant Day, Britannia Treat Croissant turned it into a full-blown birthday celebration. Streets filled with music, dancing crowds, and a life-sized croissant leading the procession, like the kind of birthday rally India instinctively understands. The idea was simple: if India celebrates everything with a birthday, why not a croissant? By transforming the occasion into a cultural moment, the brand made the category feel familiar, fun, and impossible to ignore, turning a French pastry into something that felt completely at home on Indian streets.

21. Britannia Toastea’s ‘Karari Shuruaat’ Turned a Reel Into a Brand Story

What began as a simple vertical reel evolved into something bigger,  a film built to live as a long-term brand asset. Karari Shuruaat captured the feeling of that first chai break of the day, positioning Toastea not just as a snack, but as the crisp companion to a quiet moment of me-time. The story reflected India’s diversity with characters from both North and South India, and was later adapted into Bengali and Tamil. Even the word “Karaari” was treated as a feeling rather than a literal translation, becoming “Daarun” in Bengali to preserve the emotion of that perfect chai-time moment.

The Through-Line

From a viral moment at an AI summit to the quiet ritual of dunking rusk in chai, what connected all twenty one  campaigns was one discipline: finding where brand truth and cultural truth overlap, then showing up there with precision. That’s a Schbang moment.

African Energy Chamber Amplifies Diversity Fight in Africa’s Energy Sector

SANDTON, South Africa, Mar 5/ — As Africa’s oil and gas sector gathers unprecedented momentum — buoyed by major discoveries, renewed exploration campaigns and intensifying global demand for diversified supply — the African Energy Chamber (AEC) (https://EnergyChamber.org) has sharpened a parallel and increasingly vocal campaign: ensuring that Africa’s energy renaissance is not built on exclusion.

In a firm public statement that has reverberated across industry circles, the Chamber declared that as Africa’s oil and gas sector expands, investment must “guarantee African participation, reject discrimination and uphold local content.” It warned that in the coming weeks it will engage African officials and industry leaders to secure “clear commitments to inclusive hiring and equal opportunity,” adding pointedly that “where progress is absent, we will exercise our lawful right to protest.”

The message marks the latest escalation in what has become a sustained, multi-year advocacy push targeting global conference organizers and industry platforms that derive significant revenue from African markets but, according to the AEC, fail to reflect Africa in their leadership structures.

A Campaign Years in the Making

The current confrontation did not emerge overnight. Over the past several years, the AEC has issued multiple press releases, public letters and statements addressing what it describes as systemic exclusion within certain international energy forums.

Among those most frequently cited are Frontier Energy Network, organizer of the Africa Energies Summit in London, and Hyve Group, a global exhibitions firm with significant exposure to African-focused extractive industry events.

In successive communications dating back several conference cycles, the Chamber has called for structural reform, urging these entities to hire, promote and empower African professionals — including Black women — into senior executive and board-level positions.

The AEC argues that while African ministers, national oil companies, regulators and indigenous firms are prominently featured on stage at major summits, decision-making power within the organizing companies remains largely non-African.

To reinforce its position, the Chamber has publicly circulated graphics highlighting what it says is the near absence of Africans on boards and executive leadership teams of these organizations — despite the fact that a substantial portion of sponsorship revenue, delegate participation and thematic focus centers on Africa.

For the AEC, this disconnect is not symbolic — it is structural.

NJ Ayuk: “Inclusion Is Not Optional”

Executive Chairman NJ Ayuk has been at the forefront of the campaign, framing it as a matter of principle rather than rivalry.

“Africa’s energy future cannot be dictated from boardrooms that do not include Africans,” Ayuk has said in connection with the Chamber’s recent statements. “If you are making substantial revenue from African markets, hosting Africa-focused events and leveraging African participation, then Africans must be part of your leadership and governance structures.”

He has consistently rejected the notion that the campaign is confrontational for its own sake. Instead, he presents it as aligned with the continent’s local content laws and sovereignty agenda.

“We are not asking for favors. We are demanding fairness, merit-based opportunity and respect. Africa cannot champion local content at home while tolerating exclusion abroad.”

Frontier Energy Network in the Spotlight

In its most recent release on exclusion, the Chamber directly cited Frontier Energy Network, reigniting scrutiny around the Africa Energies Summit.

The AEC contends that while the summit convenes high-level African participation — including ministers, regulators and executives — the internal hiring and leadership structure of the organizing body does not adequately reflect African professionals.

“Frontier Energy Network’s hiring practices – widely understood across the industry to exclude Black professionals – are wrong. Full stop,” the AEC said. It further warned that organizations earning substantial revenue from Africans cannot expect to benefit from African markets while denying fair employment to Africans.

Following publication of the Chamber’s latest statement naming Frontier, Pan African Visions reached out via email to Frontier Energy Network seeking comment and reaction. At press time, no formal response had been received.

However, shortly after the AEC’s renewed charge, Frontier’s Founder and CEO, Gayle Meikle, published a detailed LinkedIn essay titled “Frontier CEO Brief: What Is an African?”

While the post did not directly reference the Chamber’s allegations, it addressed themes central to the debate — identity, sovereignty and partnership.

“I am an African woman. I am Zimbabwean. I was born in Zimbabwe. That is who I am,” Meikle wrote, emphasizing Africa’s diversity across 54 sovereign states and more than 2,000 languages. She cautioned against reducing Africa to binary definitions of who is “African enough,” politically or economically.

Meikle underscored Africa’s civilizational depth — from Arab and Amazigh communities in the north to Yoruba, Igbo, Swahili, Shona, Zulu and Xhosa traditions — and argued that Africa’s resources must serve African development first.

“Africa welcomes investment, but it expects partnership,” she wrote. “Sovereignty and collaboration are not in conflict; they are mutually reinforcing.”

She concluded with a personal declaration: “No one grants me that agency. It is inherent. And anyone who attempts to diminish it will discover that it cannot be taken.”

Ayuk’s Direct Rebuttal

The LinkedIn post drew an immediate and sharply worded response from Ayuk.

In a public post visible on and off LinkedIn, Ayuk accused Frontier’s leadership of avoiding the core issue.

“Don’t pee on my leg and tell me it’s raining,” Ayuk wrote, stating that he had received outreach from industry professionals offended by what he described as a “No Blacks employment policy in 2026.”

He called directly on Meikle and Frontier executive Daniel Davidson to commit to hiring Black professionals.

“Don’t just beg them to come to Africa Energies Summit® and give you their money. Your brothers and sisters are qualified and need jobs. Hire them,” Ayuk wrote.

He further warned that African professionals were privately indicating they would not attend the summit if the alleged exclusionary hiring practices continued.

“A lot of Africans are already telling me in private they will not attend because of this race-based no blacks hiring policy. Don’t spend your money where you can’t work.”

Ayuk’s post went beyond institutional critique and focused particularly on Black women in the energy sector.

He recounted a conversation with a young woman in the seismic industry who told him that white male executives often pave the way for white women to be hired, while Black women must “fight hard” for similar opportunities — especially within companies profiting from African markets.

“In today’s oil industry, black women are still the last hired and the first fired,” Ayuk wrote. He emphasized that Black women often navigate the intersection of race and gender as dual minorities in senior roles, facing unique mental health and professional pressures.

Quoting Maya Angelou, he concluded: “Do the best you can until you know better. Then when you know better, do better.”

Hyve Group and Boardroom Representation

Similarly, Hyve Group has been the subject of sustained criticism from the African Energy Chamber — most forcefully articulated in 2024 — over what the Chamber described as a persistent absence of African leadership within a company that derives substantial revenue from African markets.

In a strongly worded 2024 statement, the AEC argued that while Hyve plays a pivotal role in Africa’s energy and mining landscape through flagship events such as Mining Indaba and Africa Oil Week, its executive and board-level leadership did not reflect the continent from which it earns significant commercial returns.

“It is disheartening to note that despite being a major beneficiary of Africa’s economic contributions, Hyve Group has yet to usher in a leadership team that reflects the rich diversity and talent pool present on the continent,” the Chamber stated at the time.

The AEC further contended that prevailing hiring practices based on personal networks, trust and familiarity perpetuate exclusionary patterns that leave qualified African professionals — including Black women — outside decision-making circles.

Executive Chairman NJ Ayuk contrasted Hyve’s leadership composition with what he described as the oil and gas industry’s stronger track record in promoting African talent.

“The Oil and Gas industry that I love and champion is the greatest advocate for hiring Africans. It has trained Africans, promoted them, and many have become great entrepreneurs today,” Ayuk said in 2024. “That’s why I love Oil and Gas.”

He expressed disappointment at what he described as a disconnect between Hyve’s commercial success in Africa and its internal leadership structure.

“Hyve Group makes a huge part of its revenue from Africa, yet no African is in its leadership. They hire people they know, they trust and like. We’re not in that circle. I am very disappointed,” Ayuk stated. “People of African heritage are greater participants and sponsors of their programs. I believe they are capable of doing the leadership jobs, but there has not been an adequate commitment to hire and promote them at Hyve Group.”

Ayuk also argued that corporate rebranding and public-facing diversity messaging must translate into measurable structural change.

“Their rebranding and wokeness must lead to some inclusion and vice versa; otherwise, their wokeness is pure self-indulgence.”

The Chamber framed the issue as one of fairness, economic reciprocity and governance consistency, particularly for countries such as South Africa, Nigeria, Kenya, Ghana, Namibia and Tanzania that actively support and host Hyve events.

“We cannot accept that in 2024, companies doing business in Africa and earning huge revenues will not have Blacks in leadership,” Ayuk said. “Africans must not buy where they can’t work.”

He further called for greater transparency around tax contributions linked to African-hosted exhibitions, urging disclosure of VAT collections and payments to relevant revenue authorities.

While the 2024 statement focused squarely on Hyve’s governance structure at that time, the broader principle articulated by the Chamber has since evolved into a wider campaign encompassing multiple global event organizers: diversity must extend beyond speaker lineups and branding to executive authority, hiring pipelines and boardroom representation.

“Inclusion cannot stop at the podium,” Ayuk has repeatedly maintained. “It must extend to governance, strategy and ownership of the narrative.”

As Africa’s energy and mining sectors continue to expand, the Chamber argues that companies profiting from the continent’s markets must align their internal leadership structures with the local content and economic sovereignty principles increasingly enforced across African jurisdictions.

The message — first forcefully delivered in 2024 — remains central to the AEC’s current push: representation is not optional, and economic partnership without leadership inclusion is unsustainable.

A Growing Ripple Effect

What distinguishes the current phase of the campaign is its intensity and visibility.

The public exchange between Frontier’s CEO and the AEC Chairman has transformed what was once a policy dispute into a high-profile industry debate about race, governance and economic sovereignty.

Industry insiders suggest some companies and institutions are quietly reassessing their participation in forums organized by entities facing exclusion allegations. While no major withdrawals have been publicly announced, reputational risk has become part of the calculation.

African state-owned enterprises and regulators — increasingly conscious of domestic local content laws — face growing pressure to align external partnerships with internal policy commitments.

Redefining Global Engagement with Africa

As energy security reshapes geopolitical priorities, Africa is emerging not as a peripheral supplier but as a strategic partner.

The AEC’s campaign seeks to ensure that this partnership reflects equity not only in rhetoric, but in leadership and employment structures.

Africa’s energy renaissance, the Chamber argues, must be defined not only by reserves, LNG terminals or licensing rounds — but by who holds influence and who benefits from growth.

“Africa’s energy renaissance must include Africans at every level,” Ayuk has insisted. “We will continue to fight for that principle — respectfully, lawfully and persistently.”

With the Africa Energies Summit approaching, the pressure shows no sign of easing. What began as a governance question has evolved into a broader reckoning over representation, partnership and the future architecture of Africa’s global energy engagement.

 
 
 
 
 
 

 

 
 

Electronics Premier League is back on Amazon.in from March 06 – get great deals on the latest launches with up to 65 percent off

Bengaluru, Mar 05: Amazon India today announced the return of the Electronics Premier League (EPL) on Amazon.in. Starting midnight, customers can discover great deals and offers across a wide range of consumer electronics from the latest smartphones, smart TVs, laptops and tablets, to air conditioners, refrigerators, washing machines, cameras, audio devices and more. Power Play Deals will bring a curated selection of the sharpest offers, refreshed every day through the shopping event. With up to 65% off on products, additional instant bank discount of up to INR 4,500 on HDFC Bank Credit Card and EMI transactions, No-Cost EMI options, and attractive exchange benefits, EPL makes every upgrade more accessible than ever this cricket season. 

“Last year’s EPL exceeded our expectations, and this year we are scaling that ambition across every dimension. Our focus this year is on AI-powered devices — from AI PCs to smart TVs to on-device AI smartphones — and we want customers to experience that shift firsthand. What has also evolved is how customers discover and decide. Rufus helps customers find products based on their specific use case, Smartchoice surfaces the right options across price bands and needs, and richer product pages give customers the context and confidence to make informed decisions. Together, these tools make the path from curiosity to purchase faster, smarter, and more intuitive than ever.”- Zeba Khan, Director – Consumer ElectronicsAmazon India. 

With EPL bringing some of the best deals of the season, Amazon India’s AI-powered tools help customers make better upgrade decisions. Whether shopping for a smartphone, a TV, or any consumer electronics product, these tools work across the entire selection- for instance, tell Rufus you want the best camera phone under a certain budget and it will filter through in real time- no scrolling, no guesswork. Lens AI lets customers point their camera at a wall and instantly find the TV that fits it best. Narrowing down on the best noise-cancelling headphones? Review Highlights distils thousands of customer reviews into a crisp summary, so every decision is an informed one. Price History lets customers see how a product’s price has moved over time, so they can buy with confidence knowing they are getting a genuinely good deal. Smartchoice takes the guesswork out entirely, badging the best laptop for your workflow or the right appliance for your home across prices and use cases. 

The Electronics Premier League is live on Amazon.in from March 6th – March 12th, 2026.

Select from the latest launches of the year to kick off your cricket season

    • Samsung Galaxy S26 Ultra: Samsung’s most powerful flagship yet- featuring next-gen AI camera capabilities, built-in S Pen, and a stunning titanium design. The Galaxy S26 Ultra is now available during EPL
    • Apple 17e: Equipped with 6.1” Super retina XDR display, A19 chip, 48MP Fusion camera and more, Apple 17e is one of the best buys for customers. Available during EPL at a net effective price  including bank offer
    • iQOO 15R: Performance-first 5G smartphone with flagship-grade processor and fast charging.
    • Oakley Meta Vanguard, Matte Black, PRIZM 24K: Tap into iconic style and advanced technology with Ray-Ban Meta, these glasses are equipped with an ultra-wide 12 MP camera and allow to make hands-free calls or ask Meta AI questions on the go and more. 
    • Sony WH-1000XM6 The Best Wireless Noise Canceling Headphones: Powered with advanced processors and an adaptive microphone system, the WH-1000XM6 headphones deliver real-time noise cancellation for an immersive, distraction-free listening experience.
    • Samsung Galaxy Buds4 Pro: Featuring an iconic metal design, this product is built for all-day comfort. It also boosts advanced adaptive ANC, live translation and hands-free control. 
    • Sony 55-inch BRAVIA 2M2 4K Smart LED Google TV: Sony BRAVIA picture quality with Google TV, 4K Ultra HD, and smart home integration.
    • Xiaomi 75 Inches X Pro Series QLED 4K UHD Smart Google TV: Experience cinematic 4K clarity with this smart TV. It comes with features such as Dolby Vision, HDR10+, eye care mode and more. 
    • Fujifilm instax mini Evo Cinema™ Premium Edition with 20 Shots of instax mini Instant Film: This camera comes with cutting edge innovation that offers total creative control over capturing, editing, printing, recording, and more. 
    • Boat 2026 Launch Nirvana Crown, Sonic ARC, LEDs, Haptic Feedback,50dB Hybrid ANC,Spatial Audio: Tune out the chaos and dive into pure sound with boAt Nirvana Crown TWS Earbuds that come with features such as 50 dB Hybrid Active Noise Cancellation, Spatial Audio, 6 Mics with AI-ENx Technology and more. 

Level up your AI game with these AI-enabled devices

From AI PCs that adapt to how you work, to smart TVs that personalise your viewing experience, to smartphones with powerful on-device AI capabilities — EPL brings together the best of what the next generation of consumer technology looks like, all in one place.

    • Apple iPhone 17 Pro 512GB: Apple’s latest Pro flagship with cutting-edge A-series chip, ProRes video, and titanium design. 
    • ASUS Vivobook S16 AI PC, Intel Core Ultra 5 225H: AI-powered laptop with Intel Core Ultra 5 225H processor, built for seamless multitasking and all-day productivity. 
    • Samsung 55-inch Vision AI 4K Ultra HD Smart QLED TV: Vision AI, QLED panel, intelligent upscaling for a personalised viewing experience.
    • LG 55-inch UA82 AI Series 4K Smart webOS LED TV: LG AI-powered picture processing, webOS smart platform, 4K Ultra HD. 
    • Samsung 653L 5-in-1 Convertible Side-by-Side AI Smart Refrigerator: WiFi-enabled, Digital Inverter, AI-powered cooling that adapts to your usage patterns.
    • Samsung 9 Kg 5 Star AI EcoBubble Front Load Washing Machine: AI EcoBubble technology, Super Speed wash, Hygiene Steam with inbuilt heater, Wi-Fi enabled.

 

Time to upgrade to 5G with up to 40% off on smartphones

    • OnePlus Nord 5: Sleek 5G mid-ranger with clean OxygenOS experience and fast charging.  instant bank discount
    • Samsung Galaxy M56 5G: Feature-packed 5G smartphone with large battery and vivid display. 
    • realme NARZO 90x 5G: Budget 5G smartphone with solid performance and long battery life.
    • Redmi A4 5G: Affordable 5G smartphone offering reliable everyday performance. 

Power up your productivity with these laptops & tablets

    • HP Victus i5 14th Gen with RTX 3050: 14th Gen Intel Core i5, NVIDIA RTX 3050 graphics, 144Hz display, built for gaming and creative workloads.
    • Xiaomi Pad 7 Nano Texture Display: Snapdragon 7+ Gen 3, 3.2K Nano Texture anti-glare display, Dolby Vision Atmos, 12GB RAM. . 

Bigger screen, better experience on these Smart TVs

    • TCL 55-inch 4K UHD Smart QD-Mini LED Google TV: QD-Mini LED technology, Google TV, 4K UHD vivid, high-contrast picture quality. Available at a net effective price of INR 42,240
    • Xiaomi 55-inch FX Pro QLED Ultra HD 4K Smart Fire TV: QLED display, Fire TV built-in, Alexa voice control.

Music, that moves with you

    • OnePlus Buds 4: Active noise cancellation, long battery life, lightweight design.
    • realme Buds T310 True Wireless in-Ear Earbuds: Experience uninterrupted sound with these realme buds. It offers features such as 46dB hybrid noise cancellation, up to 40 hours of total playback, dual device connection and more. 
    • realme Buds Air: These realme buds come with features such as sound master, adaptive silence, 3D spatial and dynamic audio. 
    • boAt Rockerz 650 Pro: 80-hour battery, Dolby Audio, touch controls, dual pairing — over-ear wireless headphones.
    • OnePlus Nord Buds 3r TWS Earbuds: With the longest battery life ever, these OnePlus Nord Buds come with 12.4mm driver and titanium-coated diaphragm, sound master EQ and AI translation. 

Beat the heat & keep it fresh with these home appliances

    • Samsung 28L Convection Microwave Oven with Curd Making: 28-litre convection microwave with curd making function — versatile everyday kitchen companion. Available, including an instant bank discount up to INR 2,000 on HDFC Credit Card and EMI
    • Bosch 13 Place Setting EcoSilence Drive Dishwasher: Germany’s No. 1 dishwasher brand. EcoSilence Drive motor, Hygiene+ programme, Intensive Kadhai program.