All posts by Neel Achary

Chandigarh, May 14, 2025: Tata Coffee Grand Cold Coffee has unveiled its campaign digital film, a refreshing and relatable take on the daily grind, with chance encounters turning into something more. In a world that’s always on the move, the film beautifully captures how even fleeting moments can become memorable when shared over a chilled ready to drink coffee.

With its new-age appeal and the hook of “Coffee!, here?”, the campaign speaks directly to this new generation—encouraging them to take charge of moments that spark stories and connections and how a cold coffee this good never fails to start a conversation. In a world of quick scrolls and fleeting interactions, a can of Cold Coffee becomes more than just a refreshment—but an instant conversation starter that invites people to pause, engage, and rediscover the joy of simple, spontaneous encounters.

The brand’s punchy slogan, “Too Cool to Have It Solo,” captures the essence of youthful camaraderie and the idea that coffee, like life, is best when shared. It reflects the brand’s core belief—that coffee isn’t just functional, but the coolest way to create a connection.

The Film: A Modern Meet Cute Brewed On the Go

Set in the heart of a bustling metro, the film captures a chance encounter between a young woman and a man. Amid the rush-hour chaos, she sketches him, and in that fleeting moment, their eyes lock. What begins as a quiet, almost unnoticed exchange quickly transforms into something electric—a spark, a smile, a shared glance, and the undeniable promise of something more. It’s a story of connection, unspoken yet powerful, set in the heart of everyday life.

This urban story celebrates the unexpected magic of everyday life. With the playful exchange of “Coffee?” the film captures the beauty of spontaneous moments and the silent yet powerful chemistry that defines youth. One sip later, and they get lost in their own playful world full of possibilities, only to later snap back to reality, and their moment turns into a blissful memory.

Mr. Partha Biswas, President & Head – RTD Business, Tata Consumer Products, said, “Cold Coffee consumption is exploding in India and we have launched a truly indulgent range of On the Go, Ready-to-Drink cold coffees in delicious international flavours. Tata Coffee Grand Cold Coffee is an invitation for a meet cute which opens a world of possibilities the moment the cans are popped open.

Mr. Kiran Ramamurthy, President, 82.5 Communications said, “Coffee has always been a way for people to connect. Tata Coffee Grand Cold Coffee takes that a step further by being available anytime, anywhere.  It’s not just a drink; it’s a trigger for connections. And therefore, perfect for today’s youth, who are so social and spontaneous, and actively seeking those real moments. Our campaign brings that to life, transforming the brand into more than just an icebreaker – a facilitator of genuine connections.”

With its electric visuals, mesmerizing soundtrack, and relatable urban setting, the film is crafted to resonate with a generation that values authenticity of spontaneous connections. Every frame is designed to mirror real, unfiltered moments—where strangers become friends over a can of coffee.

Available in three indulgent flavours—French Vanilla, Belgium Chocolate & Swiss Caramel, —Tata Coffee Grand Cold Coffee brings a premium, indulgent experience to consumers on the go. The range is available across leading retail outlets and online platforms nationwide, offering cold coffee lovers a delicious way to savour their favourite brew anytime, anywhere.

India, 14 May, 2025: Third Wave Coffee has launched its limited-time summer menu featuring a range of refreshing beverages and desserts. The seasonal line-up features Bobbles – drinks infused with juicy popping bobas, along with new Mango Treats & Ice Cream –  each thoughtfully crafted with a contemporary twist for summers.

This Summer Collection brings 9 new Bobbles, combining refreshing flavors with popping bobas for a zesty, guilt-free treat. Most Bobble beverages are also under 100 calories — a refreshing shift that doesn’t compromise on taste. The collection comes as three distinct variants: Bobble Lemonades, available in Mango, Cranberry Hibiscus, and Lychee Jasmine flavors; Bobble Iced Teas, offering a cooling blend of floral and fruity notes; and Bobble Cold Brews, a sweet-meets-caffeinated combination that delivers a distinctly energizing experience. Available in Mango, Lychee Jasmine, and Cranberry Hibiscus, Bobble Cold Brews blend the bold richness of coffee with an unexpected twist of tropical fruit and floral infusions. Each variant is crafted to provide a unique flavour experience, allowing customers to choose based on their preferences.

Third Wave Coffee brings back the OG Mango Milkshake – a creamy, rich classic that captures the true spirit of summers with that rich distinct mango flavour. Customers can also  explore the all new Mango Crème Cheesecake and the Mango Velvet Pudding, both offering a modern, flavourful twist on the conventional mango. The menu also features a curated selection of sundaes available at select outlets, for that extra layer of delight. Chocolate-lovers can dig into the Chocolanche Sundae trio, with the Chocolanche Overload Sundae, Messy Vanilla & Chocolanche Sundae, and Blush Chocolanche Sundae. For those craving something rich and nutty, the Nutcracker Brownie Sundae is the perfect pick-me-up treat. If fruity notes are what you seek, the Banana Split Sundae and Sun-Kissed Sundae offer creamy, bright flavours that hit the spot.

Available for a limited time, the Bobbles and Mango Treats can be enjoyed at all Third Wave Coffee cafés nationwide, while the tempting  Sundaes are exclusively available at select cafes.

Pune, India 2025 – MultiFit, a leading name in holistic fitness, hosted a serene and meaningful Mother’s Day celebration at The Anti-Aging Centre in Magarpatta. The event was thoughtfully designed to offer mothers, families, and wellness enthusiasts a morning of relaxation, rejuvenation, and appreciation.

The celebration commenced with a calming sound healing session conducted by the Om Sai Handpan Institute from 7:30 to 8:30 AM. The soothing tones of the handpan filled the space with tranquility, offering attendees a rare moment of stillness and inner connection amidst their daily routines.

This was followed by a skincare workshop from 8:30 to 9:00 AM, conducted by Dr. Niloufar, a highly regarded aesthetic physician from The Anti-Aging Centre. She shared actionable skincare insights and answered audience questions, equipping guests with practical knowledge to enhance their daily routines.

Guests were then invited to enjoy a thoughtfully curated selection of refreshments. From aromatic coffees and herbal teas to nutrient-rich green teas, fresh juices, and smoothies by SpinBar, the offerings reflected MultiFit’s commitment to wholesome living. Attendees were also treated to complimentary laser treatments, generously offered by The Anti-Aging Centre, adding a luxurious and personalized touch to the celebration.

The event concluded with heartfelt testimonials from attendees, many of whom expressed deep gratitude for the opportunity to unwind and be celebrated. The free, open-to-all gathering proved to be a powerful reminder of the importance of self-care and of recognizing the incredible women who enrich our lives every day.

Ms. Deepti Sharma, Director of MultiFit beautifully summed it up, “Mothers are the heart of every home, constantly giving their time, energy, and love to others, often putting their own needs last. At MultiFit, we wanted this event to be a moment just for them — to pause, recharge, and feel seen, appreciated, and truly valued. It’s our way of saying thank you for all that they do, every single day.”

With this initiative, MultiFit once again reinforced its commitment to wellness that goes beyond physical fitness, embracing mental and emotional well-being at its core.

Kanpur, May 14, 2025: Careerkick Services, India’s first and largest trusted online counselling platform for NEET and medical field guidance, successfully organized the third edition of its flagship event — Shiksha Samagam 3.0 — at the auditorium hall of GSVM Medical College, Kanpur. Held on May 11 from 12 PM to 5 PM, the seminar was strategically timed just days after the NEET-UG 2025 examination conducted by the National Testing Agency on May 4, offering timely mentorship to students ahead of the expected results and subsequent counselling phase.

The event drew an enthusiastic response from over 500 students who are preparing for NEET and aspiring to build careers in the fields of Ayurveda and modern medicine. The objective of the seminar was to provide in-depth information and practical guidance on medical career pathways, including Ayurveda (BAMS), Allopathy (MBBS), Dentistry (BDS), and other healthcare systems, covering everything from entrance processes to college selection and future prospects.

The occasion was graced by several distinguished guests and dignitaries who inspired students with their presence and words, including Mrs. Pramila Pandey, Mayor of Kanpur; Mrs. Neelima Katiyar, MLA from Kalyanpur; and eminent figures from the education and healthcare counselling sector such as Mr. Nikhil Sachan, Founder of CareerKick Services; Mr. Vishu Tripathi, Founder of Affinity Education; Mr. Amit Kumar Roy, Founder of Medica Wing; and Mr. Om Prabhakar Bharti, Founder of Om Educare.

The speakers emphasized not only the structured paths to entering medical colleges but also the evolving relevance of the Ayurvedic system in the global healthcare landscape. Experts addressed the pressing need for proper guidance during this critical post-exam period, especially with NEET results around the corner and students gearing up to make informed choices aligned with their ranks and preferences.

Commenting on the occasion, Mr. Nikhil Sachan, Director of CareerKick Services and a leading counselling expert, said: “With over 24 lakh students appearing for NEET-UG 2025, the competition is immense and the need for timely, accurate counselling is greater than ever. Through Shiksha Samagam, our aim is to empower aspirants with clarity and confidence as they navigate college admissions and career decisions. We are committed to ensuring that every student finds the right path based on their strengths, interests, and NEET performance.”

The event also shed light on the rising popularity and credibility of alternative medicine systems like Ayurveda, with students increasingly opting for BAMS as a viable and fulfilling career route.

Shiksha Samagam 3.0 proved to be a highly impactful platform, offering students a rare opportunity to receive expert mentoring, practical advice, and career insights — all under one roof. The Careerkick Services team ensured that the event was well-organized, informative, and student-centric, reinforcing its mission to support aspirants in every step of their medical journey.

Chandigarh, MAY 14, 2025: Taj Lake Palace, Udaipur has been ranked #1 globally in ‘One-of-a-Kind Hotels’ category by Tripadvisor’s Travelers’ Choice Best of the Best Awards 2025. Tripadvisor unveiled the category this year to honour the most unique and unforgettable stays that go beyond conventional hospitality. This recognition places the hotel in the top 1% globally based on traveller reviews and ratings.

Mr. Ashok Rathore, Area Director – Rajasthan, IHCL said, “Taj, for over a century has been the custodian of India’s heritage and culture having restored some of the country’s most celebrated royal palaces that date back to the pre-independence era. IHCL is one of the largest palace operators and we are proud be honoured with this recognition.”

Originally built as Jag Niwas between 1743 and 1746 by Maharana Jagat Singh II, Taj Lake Palace, Udaipur floats on the serene waters of Lake Pichola. Once the summer retreat of the royal family, this 83-key palace has been meticulously restored to its former glory, offering a glimpse into a bygone era. Culinary experiences range from authentic Rajasthani flavours at Neel Kamal and European cuisine at Bhairo to global fare at Jharokha, complemented by signature cocktails at Amrit Sagar. The hotel is renowned for its curated experiences including heritage walks through the palace, private dining under the stars and the award-winning J Wellness Circle, a holistic wellness offering based on ancient Indian healing practices.

Mr. Parvinder Bual, General Manager, Taj Lake Palace, Udaipur said, “We are delighted to be recognized as the number one “‘One-of-a-Kind Hotels’. It is a testament to the trust of our guests and the commitment of the team to deliver exceptional and memorable experiences with the spirit of Tajness.”

Intrinsically bound with the country history, Taj hotels have long been heralded as a purveyor of Indian heritage. With its presence in key historic destinations such as Udaipur, Jaipur, Jodhpur, Jaisalmer, Gwalior, Hyderabad, Varanasi and Mumbai; the brand focuses on conserving the cultural heritage of the regions.

Market downturns notwithstanding, retail investors continued to invest through the SIP route with the total amount collected in April 2025 raising to its highest since January this year. Total amount collected through SIP increased by Rs 232 crore in April 2025 at Rs 26,632 crore, up from Rs 26,400 crore in January this year. On a month-on-month basis, the amount collected through SIP increased by 2.72 per cent from Rs 25,926 crore in March 2025.

The steady rise in SIP contributions, even amid market volatility, highlights investors’ growing confidence and commitment to long-term wealth creation. This trend shows their resilience in facing market fluctuations and their determination to stay focused on their financial objectives.

Market downturns may be considered as an opportunity, and staying invested will result in increased accumulation of mutual fund units, which will benefit the investor once the market recovers in the long run. Regular investments through SIPs can help average out the purchase cost of mutual fund units over time, reducing the impact of market volatility.

SIP Performance for Equity mutual funds. Top 5 sorted based on 5-year yield

Source: MFI 360 Explorer

SIP Performance for debt mutual funds. Top 5 sorted based on 3-year yield

India, May 14, 2025 – GreenCell Mobility, India’s leading electric mass mobility company, has been given the Letter of Award (LOA) for the supply and deployment of 472 Eicher electric buses in Madhya Pradesh under the PM E-Bus Sewa Scheme. GreenCell Mobility has partnered with VE Commercial Vehicles (VECV) for deployment of state-of-the-art electric buses across 6 cities in Madhya Pradesh. Additionally, GreenCell Mobility has also joined forces with Pinnacle Mobility Solutions (EKA Mobility), for the supply and deployment of 750 cutting edge electric buses across 11 cities in Andhra Pradesh.

GreenCell Mobility, backed by Eversource Capital, is driving India’s transition to clean electric mass mobility, paving the way for a sustainable future. The company is also actively developing and deploying the necessary charging infrastructure to support these deployments, ensuring seamless operations. GreenCell Mobility’s 900 electric buses are already operational in Uttar Pradesh, Gujarat and Maharashtra. These new contracts will see GreenCell Mobility expand its electric bus operations across Madhya Pradesh and Andhra Pradesh, further strengthening its commitment to electrifying public transport and transforming urban mobility across India.

Commenting on the announcement, Mr. Devndra Chawla, MD & CEO, GreenCell Mobility, said, “GreenCell Mobility is honored to collaborate with the Governments of Andhra Pradesh and Madhya Pradesh to support the state’s transition to sustainable public transport. These projects are a major milestone in our mission to transform mass mobility through zero-emission electric buses. Backed by strategic partnerships with leading OEMs and a robust financing model, we are committed to making clean, efficient public transportation accessible throughout India’s growing cities- while delivering a safe, reliable, and superior guest experience.“

Mr. Vinod Aggarwal, MD & CEO, VE Commercial Vehicles, shared, “We are delighted to take the next step with GreenCell Mobility by introducing Eicher electric buses in their operations under the PM E-Bus Seva Scheme. These buses are built on reliable technology and have already clocked 1.4 crore kms across India. It is a matter of pride for us that these buses will operate in the state of Madhya Pradesh which has been home to Eicher Trucks and Buses for over four decades. We thank the Government of Madhya Pradesh and GreenCell Mobility for partnering with us to introduce eco-friendly public transportation.”

Dr. Sudhir Mehta, Founder & Chairman of EKA Mobility & Pinnacle Industries Limited, said, “We are proud to partner with the Government of Andhra Pradesh and collaborate with GreenCell Mobility to deliver green, smart, and efficient transportation solutions for the people of the state. This partnership marks a significant step toward building smarter, more sustainable cities across India.”

PM E-Bus Sewa Scheme is part of the Central Government’s initiative to deploy 10,000 E-buses nationwide and support the Government of India’s mission to electrify public transport. In FY 2024-25, CESL (Convergence Energy Services Limited) introduced a tender for 4,588 electric buses under the PM E-Bus Sewa scheme.

GreenCell Mobility’s state of the art electric buses are designed for performance and comfort, offering over 250 kms range per charge, fast-charging capability, AI-powered energy optimization, and zero tailpipe emissions—contributing to cleaner urban air. Equipped with air conditioning, real-time tracking, CCTV surveillance, ergonomic seating, air suspension, low- noise operation, and advanced safety systems, these buses deliver a premium, safe, and seamless commuting experience

New Delhi– RN Valves & Faucets, a leading name in the valve and faucet manufacturing sector, has announced the appointment of Ms. Nidhi Jain as its new Director Co-ordinator and Human Resource. This strategic addition aims to enhance the company’s leadership structure and enhance operational synergy. She will be instrumental in spearheading human resource strategies and fostering effective cross-departmental coordination.

Nidhi Jain Joins RN Valves & Faucets as Director Co-ordinator and Human Resource

With a rich professional background spanning over two decades, Ms. Nidhi Jain brings a wealth of experience and a reputation for sharp business acumen and integrity. Hailing from a prominent business family, she also harbours innate ability to inspire, complemented by a calm demeanor, strong decision-making skills. Her appointment is expected to significantly contribute to RN Valves & Faucets’ continued success and innovation in the industry.

Commenting on the appointment, Mr. Rajeev Jain, Managing Director of RN Faucets Pvt. Ltd. stated, “We are thrilled to welcome Nidhi to the RN Valves & Faucets family. Her extensive experience, combined with her exceptional leadership qualities will be invaluable as we continue to grow. We are confident she will play a pivotal role in strengthening our organizational structure, nurturing our talent, and create an inclusive ecosystem which will eventually enhance overall operational synergy.“

Expressing her enthusiasm for the new role, Ms. Nidhi Jain said, “I am honoured and excited to join RN Valves & Faucets at such a dynamic time. I look forward to leveraging my experience to enhance our coordination efforts, build a thriving work environment that attracts and retains top talent, and contribute significantly to the company’s ambitious future plans.”

Ms. Jain’s extensive cross-functional experience is rooted in deep-seated values combined with a forward-thinking mindset. Her background equips her perfectly to support RN Valves & Faucets’ future plans, which include establishing a new manufacturing facility in Greater Noida and strengthening its market presence in key regions like Andhra Pradesh, Telangana, Uttar Pradesh, Delhi NCR, and West Bengal. The company also continues to expand its e-commerce footprint and maintain strong ties with government departments and Indian Railways.

As a seasoned professional, Ms. Jain is anticipated to redefine RN Valves & Faucets’ approach to internal coordination, human resource development, and talent management, directly supporting the company’s strategic objectives for expansion and operational excellence.

All India: CS TECH Ai, in partnership with Bentley Systems, organised ‘SmartFlow Lucknow’, an industry event focusing on digital solutions for water infrastructure. The event gathered government officials, engineers and technology professionals to discuss practical approaches to modernising water systems in India.

Senior officials including Shri Suprabhat Singh, Chief Engineer, Irrigation and Water Resources Department, and Shri R.B. Ram, Chief Engineer, Jal Nigam, attended the event and underlined the role of digital tools in enhancing system efficiency and resilience.

The programme featured technical sessions led by Bentley Systems, showcasing hydraulic modelling techniques, system-wide analysis methods, and the use of structural engineering software for infrastructure design.

Trupti Gandhi, Executive Manager, CS TECH Ai, said, “SmartFlow Lucknow is part of our ongoing efforts to support digital adoption in water infrastructure. The participation of senior government officials indicates the importance of collaborative models in public infrastructure.”

CS TECH Ai acknowledged the contribution of the Bentley Systems team — Subhranil Chakrabarti, Deepjyoti Chakraborty, Rajarshi Chakraborty and Chaitali Satpati — for leading the technical sessions.

Bhavesh Goswami, Founder and CEO of CloudThat, shared his perspective: “Watching India’s IT sector grow, we felt professionals needed more insights on the value of certifications and how they impact their careers. Our survey reveals 74% of software developers and IT consultants hold certifications, with 60% reporting pay hikes from these credentials. This underscores their critical role in equipping professionals with the skills needed to excel and advance in their roles. As the industry continues to grow, certifications are becoming essential to stand out and meet the demand for specialized skills.” 

CloudThat’s report further emphasizes that certifications enhance job effectiveness, boost productivity, and increase chances for promotions. Earning certifications equips professionals to confidently lead in specialized roles. With India’s IT industry projected to reach $350 billion by 2030, Certifications are essential for meeting employer demand for skilled talent, positioning professionals for success in a competitive global market.