All posts by Neel Achary

Mumbai, Mar 9: On the night of March 8, 2026, India defeated New Zealand by 96 runs to clinch their third T20 World Cup, marking historic firsts: the highest total in a World Cup final, the first title successfully defended, and the first won on home soil. For 1.4 billion cricket fans, it was a night of exhilaration and celebration.

 For Schbang, India’s leading Creative, Media, and Technology Transformation Company, the historic moment was a brief to showcase its real-time moment marketing expertise. Within hours of the final wicket, Schbang created 24 distinct brand creatives, each tailored to a brand’s voice, audience, and marketing objective. From witty puns to visually engaging posts, no two messages were alike, proving the power of strategy, speed, and creativity working in sync.

Some highlights included:

• Flair Pens: “That’s India signing another win.” Cleverly connecting the act of signing with victory.

• CRIF: “When the score is this good, it deserves full credit.” A seamless alignment of cricket scoreboard and credit scoring.

• Britannia Come Alive: “Kiwis were on the menu tonight!” A playful pun blending product and match context.

• HDFC Bank: “India x World Cup. Transaction successful.” Translating national joy into fintech language.

• Medimix Ayurvedic: “Winning comes naturally to Team India.” Linking brand heritage with India’s performance.

The campaign demonstrated how brands can respond meaningfully to cultural moments without forcing a connection, elevating engagement while remaining authentic. Each creative resonated with its audience by placing the brand in relevant and celebratory contexts, from playful banter to thoughtful reflections on victory.

Chennai, Mar 09: Marking International Women’s Day 2026, South Indian Bank unveiled the second edition of Women Like You, a special coffee table book that chronicles the inspirational journeys of 53 remarkable women from diverse fields. The book was launched at a grand event in Chennai, celebrating women who continue to shape society through resilience, leadership, and determination.

 Building on the success of its inaugural edition, the latest volume reflects the theme “Between Dreams and Duties,” highlighting stories of women who balance ambition with responsibility while overcoming challenges and inspiring others.

The event featured renowned Tamil orator and author Bharathy Bhaskar, who also serves as an Independent Director at Hatsun Agro Product Ltd. She spoke about the evolving role of women in leadership and emphasized the importance of perseverance and self-belief.

A panel discussion titled “Women Supporting Women: Where Real Change Begins” was moderated by documentary filmmaker and journalist Aparna Ganesan. The session brought together prominent voices including Mahalakshmi Saravanan, Founder of Women Entrepreneurs India; Muthamil Selvi, the first woman from Tamil Nadu to scale Mount Everest; Mohana Sundari, Founder of Veera Pengal Munnetra Sangam; Nisha John, Clinical Psychologist; and Saundarya Rajesh, Founder-President of Avtar Group.

The programme also included a Succession Planning Session led by Sreejith Kuniyil, offering insights on financial preparedness and legacy planning. The evening concluded with a musical performance by acclaimed Carnatic and playback singer Charulatha Mani.

Through this initiative, South Indian Bank reaffirmed its commitment to women’s empowerment and financial inclusion, creating platforms that celebrate the achievements of women and encourage them to pursue their aspirations with confidence.

Hyderabad, Mar 9: Marking International Women’s Day, Omega Hospitals launched the Omega Cancer Foundation and hosted the Omega Women’s Wellness Summit 2026, bringing together policymakers, healthcare experts, and community leaders to highlight the importance of women’s health, cancer awareness, and preventive care.

 The event was attended by  Seethakka Garu, Minister for Women & Child Welfare, Telangana, who formally launched the Omega Cancer Foundation. Appreciating the initiative, she emphasised the importance of strengthening preventive healthcare, early diagnosis, and access to quality cancer care.

Addressing the gathering, Seethakka Garu highlighted the important role women play in families, workplaces, and society, and stressed the need to prioritise women’s health and wellbeing. She noted that prevention is better than cure and underscored the importance of regular health check-ups and greater awareness. She also emphasised the importance of the HPV vaccine in preventing cervical cancer and encouraged women and families to adopt preventive healthcare practices.

Emphasising the message “Stand with Her,” she called on families and communities to support women in prioritising their health through timely screening and preventive care. She also appreciated the efforts of the Omega Cancer Foundation in expanding cancer awareness and screening initiatives in rural areas, panchayats, and grassroots communities, and conveyed her best wishes for the foundation’s initiatives.

As part of the initiative, Omega Hospitals announced dedicated infrastructure support for the foundation’s activities. At its Banjara Hills facility, a 230-bed comprehensive cancer hospital, 60 beds—over 25 percent of the total capacity—will be dedicated to the Omega Cancer Foundation.

Dr. Mohana Vamsy, Chief Surgical Oncologist & Managing Director, Omega Hospitals, said the hospital’s focus goes beyond treatment to strengthening awareness, early detection, and preventive healthcare, particularly in underserved communities.

A highlight of the event was the Astha Shakti Honours – “Daughters of the Soil,” recognising eight women for their contributions to society.

The honourees included: • Kalpana Ramesh garu – Jala Shakti, for her leadership in urban water conservation and sustainable water management.

• Dr. Shiva Ranjani Santosh garu – Arogya Shakti, for advancing public health awareness and responsible healthcare initiatives.

• NSK Kumari garu – Karuna Shakti, for over three decades of dedication to animal rescue and welfare.

• Sailaja Kiran garu – Dhana Shakti, for leadership and entrepreneurial contributions in industry.

• Roopa Maganti garu – Udyama Shakti, for empowering rural communities through sustainable development initiatives.

• Lakshmi Manchu garu – Kala Shakti, for using art, cinema, and philanthropy to inspire social change.

• Lalitha Raghuram garu – Jeevana Shakti, for advancing organ donation awareness and strengthening India’s organ donation movement.

 • Sunitha Krishnan garu – Nyaya Shakti, for her work in combating human trafficking and supporting survivors.

Following the launch and felicitation ceremony, Omega Hospitals, in association with the Obstetric and Gynaecological Society of Hyderabad (OGSH), also conducted a Continuing Medical Education (CME) session for young doctors on advancements in cancer care.

Mar 09: Marking another milestone achievement, Perceptive Ideas Consulting Engineers proudly announces its role in structurally designing the plans for Vanijya Bhawa. Located at 16A Akbar Road on the iconic C-Hexagon in New Delhi, this prestigious complex is the designated office for the Ministry of Commerce, Government of India. This remarkable blend of advanced, modern engineering plans and cultural heritage marks a significant milestone for the firm, as a testament to Perceptive Ideas’ contribution to one of the most prominent government infrastructure development projects. With Vanijya Bhawan, Perceptive Ideas Consulting has reinforced its expertise in delivering functional and structurally advanced public architectural plans.

 Functionally, Vanijya Bhawan houses the offices of the Ministers of Commerce and Industry, the Secretary’s office, and accommodates 1800 to 2000 officers.

Perceptive Ideas introduced plans for a modern steel structural framework integrated with traditional façade treatments that will ensure both structural efficiency and architectural harmony. The project incorporates composite columns to enhance load-bearing capacity and optimise performance. The expansive and efficient floor layouts were possible after utilising shallow depth post-tensioned (PT) beams for structural flexibility. Large-span cantilever projections and a prominent cantilevered canopy create open, column-free spaces, elevating functionality and spatial experience. 

To enhance performance and durability, modern construction technologies, including steel structures and post-tensioned slabs, were used. 

Speaking on this achievement, Mr. Ajay Gupta, Principal Consultant and Founder of Perceptive Ideas Consulting, stated,

“This marks another milestone for our organisation, especially when we are associated with a project as grand as Vanijya Bhawan. It represents our capabilities and commitment to deliver structural engineering plans within a framework of national heritage. We applied a techno-commercial approach to ensure functionality, longevity and sustainability to maintain the architectural dignity of this project.”

By successfully designing for Vanijya Bhawan, Perceptive Ideas further enhances its portfolio in large-scale government and institutional projects. It continues to cross boundaries with a combination of design innovation and structural artistry. Over the years, the organisation has diligently worked in turning complex architectural visions into structurally efficient realities. Hence, this milestone reinforces its contribution to India’s evolving infrastructure. 

Bengaluru,  Mar 9: M5 Ecity Mall, the premier shopping destination in Bengaluru collaborated with the Stick to Safety group to host the Stick to Safety and Quality Marathon, in celebration of International Women’s Day. The inclusive community run was inspired by the global theme “Give to Gain.” The event was flagged off by Mrs. Swathi Maurya, Fitness coach and Cultural ambassador for Aesthetic Creation and Mr. Dattatrya, a senior ambassador aged 95, and a veteran runner from 8 years.

The marathon was a purpose-driven initiative promoting women’s safety and equal access to public spaces and community responsibility. While women remained at the heart of the movement, the event also invited men and families to participate as allies, reinforcing that safety and equality are collective responsibilities.

The marathon categories included a 3k Inspire run, 5K Empower run and 10K Endurance run. The event was flagged off at 5:30am on March 8th and saw many people participate in the marathon. Strict safety protocols were followed with hydration intervals at a checkpoint of every 2 kms. The winners were awarded a trophy, and each participant received a medal of participation, followed by a Zumba session for all participants.

Commenting on the occasion, Mahendra Nagaraj, Vice President, M5 Mahendra Group said,

 “On International Women’s Day, we are proud to support initiatives that encourage greater awareness around women’s safety and wellbeing. As a community-centric destination, M5 Ecity Mall remains committed to fostering inclusive and secure public spaces where women feel confident and empowered. Such engagements underline the importance of collective participation in building safer environments and reinforcing shared responsibility towards creating a culture of respect, awareness, and safety within our communities.”

Through this initiative, M5 Ecity Mall strengthens its role as a community-focused destination supporting women’s empowerment, public safety, and social awareness. By encouraging collective participation, the mall remains committed to fostering inclusive spaces and driving meaningful initiatives that contribute to a safer and more responsible urban community. 

Mumbai, Mar 09: In celebration of International Women’s Day, Jio World Drive, in collaboration with The Green Co-Op (TGCO) and Beyond Media Impact (BMI), hosted “The Women’s Day Edit”, an inspiring evening dedicated to celebrating women creators, community engagement and meaningful conversations around the growing digital creator ecosystem.

 Held at Jio World Drive in Mumbai, the event brought together creators, entrepreneurs and thought leaders to highlight women’s voices and recognise their contributions to digital storytelling, entrepreneurship and community building.

A key highlight of the evening was a thought-provoking panel discussion curated by Beyond Media Impact, a platform known for building one of India’s most trusted creator communities and fostering impactful brand–creator collaborations. The panel centred around the theme “Glow, Flow & Grow”, exploring how women balance personal wellbeing, professional aspirations and creative expression while navigating evolving roles in leadership and entrepreneurship.

The panel featured distinguished speakers including Dr. Shrea Kapoor, Naima S. Kutty, Bhakti Kapoor and Purvi Todi. The discussion was moderated by Shreya Gautam, Founder of Beyond Media Impact, who guided an engaging dialogue highlighting diverse experiences and perspectives from the world of beauty, nutrition, entrepreneurship and content creation.

The evening also featured a special felicitation ceremony jointly hosted by TGCO and BMI, recognising nano and micro creators for their significant contributions to building authentic digital communities and meaningful narratives online.

The creators were honoured by Caroline Abraham, Head of Jio World Drive, alongside Shreya Gautam.

The winners included Asmita Gaikwad, Mehtab Imran, Sayalee Regmi, Amita Mishra, Pushpa Sonawane, Kranti Gaikwad, Ritika Sonthalia, Gunjan Bambal, Sachi Mody Hegde, Meghal Jhaveri, Tejal Parekh, Jaspreet Kaur, Priti Harne, Tripti Daga, Farhin Mahesaniya, Radhika – Krishna Jaju Agarwal and Aishwarya Lad.

The event stood as a powerful celebration of women supporting women, community over competition and the growing influence of the creator economy. Through meaningful conversations, recognition and shared inspiration, the evening highlighted the importance of empowering voices and nurturing inclusive communities.

With initiatives like The Women’s Day Edit, Jio World Drive, The Green Co-Op and Beyond Media Impact continue to create impactful platforms that celebrate women-led initiatives, encourage collaboration and strengthen the spirit of community within the creator ecosystem.

Mar 09: Marking International Women’s Day 2026, the UK-based international NGO Youth Charter has called for a new partnership between the Commonwealth of Nations and the African Union to empower women and girls through sport, martial arts and community leadership programmes.

The organisation emphasized that alongside stronger laws and enforcement to tackle gender-based violence, prevention through community-based empowerment initiatives must play a central role. According to Youth Charter, programmes delivered through sport and education can help build confidence, resilience and leadership among women and girls, equipping them with essential life skills and strengthening community safety.

To support this vision, the organisation has proposed delivering one million hours of free self-defence, leadership and confidence training for women and girls across Commonwealth and African nations. The initiative would be implemented through the Youth Charter’s Community Campus model, which integrates sport, education, culture and digital skills to promote youth empowerment and social development.

For more than three decades, Youth Charter has advocated the role of sport as a powerful tool for development and peace. Participation in sport—particularly martial arts and self-defence disciplines—can help young women develop personal awareness, emotional resilience, leadership abilities and teamwork skills.

The initiative is being led by Janice Argyle Thompson, Co-Founder and Executive Director of Youth Charter and a former world karate champion. Drawing from her experience in youth development and martial arts, she has long championed the role of sport in building confidence and empowerment among women and girls.

“Martial arts are not about teaching violence – they are about teaching awareness, discipline and self-belief. These qualities empower women and girls to feel confident in their communities and in their own lives,” Thompson said ahead of International Women’s Day.

Youth Charter said the proposed programme aligns with global and regional development goals, including United Nations Sustainable Development Goal 5 – Gender Equality, the African Union’s Agenda 2063 priorities and the Commonwealth’s commitment to youth empowerment and social inclusion.

The initiative would be delivered through Community Campuses, which act as local hubs for youth engagement by combining sport and physical activity with education, leadership development, cultural programmes and digital skills training. By embedding empowerment programmes within communities, the model aims to create sustainable, locally driven solutions that support safety, dignity and opportunity for women and girls.

Youth Charter is urging governments, development agencies and sporting institutions to invest in prevention strategies that empower women and girls and strengthen social cohesion. The organisation believes International Women’s Day 2026 offers a timely opportunity for global leaders to expand the role of sport as a platform for empowerment and community development.

“If we are serious about ending violence against women and girls, prevention must begin in the community – on the training mat, the playing field and in the spaces where confidence, dignity and respect are learned,” the organisation.

Mumbai, Mar 09: Jewellery brand Rings & I has introduced a unique style guide that blends astrology with jewellery design, helping customers discover rings that reflect their personality through their zodiac signs. The concept highlights how personal traits associated with zodiac elements can inspire distinctive ring styles, from bold statement pieces to timeless classics.

A ring is more than just an accessory—it represents personality, emotion, and intention. At Rings & I, each design begins with individuality at its core, offering contemporary lab-grown diamonds, natural gemstones, and fully personalised settings. The brand’s new zodiac-inspired approach provides customers with a creative starting point to find rings that align with their identity and style.

Fire Signs: Bold and Expressive

For Aries, Leo, and Sagittarius, rings that command attention are the perfect match. These individuals are known for their confidence and passion, often gravitating toward bold silhouettes, radiant diamonds, and statement designs set in yellow gold. Dramatic centre stones, halo settings, and striking proportions complement the vibrant energy of fire signs.

Earth Signs: Timeless and Refined

Taurus, Virgo, and Capricorn are drawn to craftsmanship, quality, and enduring elegance. Earth signs prefer sophisticated designs that stand the test of time. Emerald-cut diamonds, platinum settings, and balanced symmetrical styles capture their appreciation for luxury with substance and heirloom-worthy appeal.

Air Signs: Creative and Distinctive

For Gemini, Libra, and Aquarius, jewellery becomes a form of self-expression. Stackable rings, multi-stone arrangements, and innovative settings reflect their creative personalities. White gold, intricate detailing, and unique design elements help air signs express their individuality while creating conversation-worthy pieces.

Water Signs: Emotional and Intuitive

Cancer, Scorpio, and Pisces look for jewellery that carries deeper emotional meaning. Rings featuring moonstone, aquamarine, ruby, or vintage-inspired diamond settings resonate with their sentimental and intuitive nature. Fluid designs, soft silhouettes, and symbolic gemstones help water signs connect with pieces that feel deeply personal.

Personalisation at the Heart of the Brand

With more than 184,000 design possibilities, Rings & I offers extensive customisation across metals, gemstones, and finishes. The brand’s personalised “try-before-you-create” approach allows customers to experiment with designs before finalising a ring that reflects both their zodiac sign and their story.

By combining astrology, design innovation, and personal expression, the brand encourages customers to explore jewellery in a more meaningful way.

Whether someone follows astrology closely or simply enjoys the symbolism behind it, the perfect ring might already be written in the stars.

Mar 09: Nike reveals ‘Born to Beat the Odds’, which highlights larger-than-life heroes of Indian Cricket alongside potential future stars of the game and looks to inspire the next generation that they too can follow in their giant footsteps. 

 The campaign film reflects a truth many young athletes in India experience: in a country of 1.4 billion people, it can be hard to see yourself as “the next one”. ‘Born to Beat the Odds’ speaks directly to that truth, reminding athletes that while the road to the top can feel intimidating, self-belief is the first step in proving the odds wrong. The campaign highlights how the same pressures, challenges, and expectations shape India’s greatest cricketers into becoming the world’s most elite, high-pressure competitors in the game and are also what forge the next generation of athletes. 

“Growing up, there were many times people told me what I dreamed of wasn’t possible. Too focused on the challenges and odds stacked against me, versus the belief that I could get there. But this is what drove me, it is what shaped me into the athlete I am today. I hope my story, celebrated in Born to Beat the Odds, helps another young girl or boy see it, believe it, and think ‘why not me?’,” says Jemimah Rodrigues. 

“When you grow up in a country filled with cricketing heroes, it’s easy to think greatness belongs to someone else. But every athlete has a moment when they decide to trust themselves and do it anyway. That belief is where everything changes,” says Shubman Gill.

In a nation that spotlights its celebrities through larger-than-life out-of-home installations, Nike will give this same treatment to Cricketers of all levels and honor them through the same iconic medium. These Giants feature a mix of elite and everyday athletes, drawing attention to their similar tenacious spirit at each level of the game. 

Giants of the game who will be featured include Shubman Gill, Jemimah Rodrigues, Shreyas Iyer, Tilak Varma and Shafali Verma. It is their grit and determination as they strive to bring home Cup after Cup that inspires this next generation of athletes in India.

Up-and-coming academy and elementary players including Zaina Ahmed Baig, Ishan Deshpande, Debark Maity, and Ramra Chaudhary are also featured and will help spotlight the potential of cricket athletes across India. No matter if they’re playing the sport on a national level or in crowded maidans and gullies, they serve as a reminder that India’s sporting strength is in its resilience and defiance in the face of any challenge or odd stacked against them. 

The campaign kicks off with a teaser film and a towering near-40-feet-tall installation of three-year-old Indian cricket prodigy Debark Maity — a viral sensation whose raw talent and remarkable batting skills have captured the hearts of millions – showing it is never too young to dream big. 

Complementing the Giants installations and teaser is an anthem film titled, “The Odds”. As the tournament progresses, the month-long campaign will continue to drop social-first extension films that correspond with the next wave of Giants across popular Mumbai locations. A subtle but important detail is that famous Indian cricket commentator, Harsha Bhogle, is the voice over for the films in the campaign.

Mar 9: Samsung Electronics announced that it ranks as the world’s leading TV brand for the 20th consecutive year, marking two decades as a global leader in the television industry.

 Samsung has held the leading position in the global TV market since 2006, and according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large, and next-generation display technologies.

Samsung also led the premium segment priced above $2,500, securing a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. The company maintained its strong presence in the segment above $1,500, holding a 52.2% market share.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the top position in 2006 with its design-led Bordeaux TV, Samsung has consistently introduced innovations that reshaped the television industry:

• 2009: Samsung accelerated the global shift to LED TVs, setting new standards for slimmer and more energy-efficient displays.

• 2011: The introduction of Smart TVs transformed televisions into connected entertainment platforms.

• 2015: The Serif reimagined how TVs integrate into living spaces by positioning the screen as a design statement in the home.

• 2017: Samsung launched The Frame, pioneering the Art TV category by turning televisions into customizable digital art displays.

• 2017: The company also introduced QLED TVs powered by quantum dot technology, setting new benchmarks in premium picture quality.

• 2018: 8K TVs delivered over 33 million pixels, four times the resolution of 4K.

• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation with superior brightness, contrast, and color accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality, and display innovation, Samsung has played a defining role in shaping today’s premium television standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing next-generation display technologies and reinforcing its leadership in high-performance screens.

The company is also strengthening its OLED and Neo QLED lineups, delivering enhanced picture quality, ultra-large screen options, and differentiated display performance. Additionally, Samsung is expanding its Mini LED offerings, bringing improved brightness, contrast, and precision control to a wider range of screen sizes and price points.

At the same time, the company continues to invest in AI-powered TVs, integrating advanced processors and intelligent features that optimize picture, sound, and personalization in real time.

With two decades of global leadership, Samsung Electronics remains one of the most trusted and recognized TV brands worldwide, offering industry-leading technology across multiple price tiers, screen sizes, and display innovations.