ace turtle Appoints Retail Veteran Alok Dubey as Chief Business Officer to Strengthen Leadership for Next Phase of Growth
Bengaluru, Nov 24: ace turtle, India’s tech-driven retail enterprise transforming consumer shopping experiences, has announced the appointment of retail industry veteran Alok Dubey as its Chief Business Officer, strengthening its leadership team as the company gears up for its next phase of growth.
In his new role, Dubey will head the business vertical managing the iconic heritage brands Lee® and Wrangler® in India and select South Asian markets. He will report directly to Nitin Chhabra, Chief Executive Officer, ace turtle.
An alumnus of IIM Bangalore, Dubey brings over three decades of expertise in retail and brand management, having held leadership roles at Apparel Group, Reliance Brands, Arvind Fashions, Swatch Group, and Titan. His notable 18-year stint at Arvind Fashions saw him scaling US Polo Assn. and Flying Machine into large, profitable brands. At Reliance Brands, he launched La Martina and successfully turned around Gas Jeans and Vision Express. Most recently, he served as CEO at Apparel Group India, leading Beverly Hills Polo Club and R&B labels.
Nitin Chhabra, CEO, ace turtle, said:
“Alok brings deep experience in building and scaling fashion brands in India. His leadership will be crucial as we continue to strengthen and accelerate the growth of Lee and Wrangler. His market insight and proven track record will fuel our next growth chapter.”
Alok Dubey, commenting on his appointment, said:
“I am excited to join ace turtle at a pivotal moment in its journey. Lee and Wrangler are iconic brands with strong consumer trust and emotional connect. With ace turtle’s technology-led retail model and integrated supply chain, we have a unique opportunity to scale these brands in an efficient and future-ready manner. I look forward to contributing to the next wave of growth.”
This strategic leadership addition reinforces ace turtle’s momentum in expanding its vertically integrated, technology-driven retail model and strengthening the reach of its brand portfolio across physical and digital channels.
Last month, ace turtle further expanded its fashion portfolio by onboarding Amsterdam-based G-STAR, adding to its roster of globally acclaimed fashion brands alongside Lee and Wrangler.
