India, September 25, 2025: In the lead-up to World Heart Day, Cocoon Hospital has launched #SilentShift, a nationwide health awareness campaign spotlighting the often-overlooked connection between menopause and women’s heart health. The initiative specifically targets women aged 40 and above, aiming to bridge critical awareness gaps around cardiovascular risk during and after menopause.
Breaking the Silence Around Women’s Heart Health
“Menopause is not just a reproductive transition; it’s a cardiovascular transition,” said Dr. Dilshad Khan, Unit Head, Cocoon Hospital, Jaipur.
“Many women are unaware of how this life stage silently increases their risk of hypertension, stroke, and heart disease. With #SilentShift, our mission is to break the silence, empower women with knowledge, and encourage proactive steps to protect long-term health.”
Empowering Women Through Dialogue and Education
The campaign aims to engage women across India through storytelling, education, and community dialogue. It invites women to reflect on their health journeys, share personal experiences, and adopt preventive practices that support heart health.
“#SilentShift builds on Cocoon Hospital’s legacy of advancing preventive healthcare and community awareness,” said Shikha Girgla, GM – Brand Strategy Communication, RJ Corp Healthcare.
“Our goal is to move these critical health conversations beyond hospitals and into homes, workplaces, and communities. By encouraging women to voice their experiences, we hope to create a ripple effect of awareness that extends across families and generations.”
Combining Science with Practical Solutions
The campaign combines clinical insights with easy-to-implement guidance—focusing on timely screenings, lifestyle modifications, and preventive strategies over reactive treatments. From raising awareness to inspiring action, #SilentShift puts women at the center of the conversation on preventive cardiac care.
With cardiovascular disease ranking among the leading causes of death in women, the campaign comes at a crucial time to ensure menopause-related health risks are no longer ignored.
