New Delhi, Jan 22: Lorazzo, a fast-growing home improvement brand offering smart kitchen and bathroom fittings, today announced that it has raised INR 5 crore in a seed funding round. The round was led by Sprout Venture Partners and First Cheque by India Quotient, with participation from Chandigarh Angel Network and a clutch of prominent angel investors.
Lorazzo plans to deploy the freshly raised capital to accelerate product innovation, deepen its design and technology stack, and scale its omnichannel presence across India’s rapidly growing home improvement market. The brand currently retails its products through its website and is also present on leading online retail and quick commerce platforms in India.
Founded in 2024, Lorazzo operates at the intersection of aesthetics and smart engineering, with a product portfolio spanning intelligent bidets, advanced kitchen faucets, premium stainless-steel and quartz sinks, and modular accessories, all engineered for Indian conditions to enhance bath and kitchen experience.
“We are truly excited to have the backing of a diverse and yet marquee group of investors with this round and regard it as a major milestone in our mission to modernize everyday bath and kitchen experience for Indian homes,” said Jatin Luthra, Cofounder of Lorazzo.
As India’s home hardware category grapples with brand fatigue from legacy players and a growing gap between low-aspiration mass products and prohibitively expensive global imports, Lorazzo is carving out a new middle ground, one that blends modern design, dependable performance and smart functionality without the premium price barrier.
Kanika Agarwal, Partner at India Quotient said,
“The kitchen and bathroom category touches every Indian household, yet it remains largely split between mass, generic products and super-premium, out-of-reach international brands. Lorazzo is building a powerful middle ground- bringing aspiration, smart functionality, and strong branding. We believe this is where a truly category-defining brand can emerge.”
India’s home improvement and smart hardware market is witnessing rapid growth, driven by rising urbanization, increased home ownership, and a new generation of consumers prioritizing design, hygiene and efficiency. Positioned as a brand for India’s aspirational middle class, Lorazzo is focused on bridging the gap between mass-market utility and ultra-premium brands – offering thoughtfully designed, reliable, and smart home upgrades that feel premium, yet remain attainable for millions of upwardly mobile households.
Sahil Gupta, Partner at Sprout Venture Partners added,
“We believe Lorazzo sits at a powerful intersection of design and technology. As Indian consumers increasingly seek premium, reliable and smart home solutions, Lorazzo is well-positioned to become a national brand with global aspirations.”
Lorazzo’s founders Jatin Luthra and Saurabh Gupta bring together deep experience across consumer brands and manufacturing. With a strong focus on “Made-for-India” engineering, Lorazzo designs its products to perform reliably across varying water pressures, TDS levels, and household conditions.
