India, February 10th, 2023: Valentine’s Day- a cultural commemoration of love and romance, is around the corner and while the 14th of February is generally celebrated the world over as the day of love and affection, a love interest could also be something other than the usual and cherished with equal passion.
redBus, a MakeMyTrip group company, and the world’s largest intercity bus ticketing platform has released a short video to that effect, as a tribute to those whose first love is traveling. The 54-second film drives this narrative and calls out the message – ‘This Valentine’s Day, Chalo #PyaarKeRaaste redBus ke Saath, encouraging and enticing people to have a passionate love affair with traveling. The film also concurs with redBus’ larger brand narrative of ‘Apno ko, sapno ko kareeb layer, which calls upon people to bring their loved ones and dreams closer to redBus.
