Chennai, India – June 25, 2025: The Amethyst Room at Chamiers invites you to experience an exclusive exhibition by Vraj:bhoomi, the conscious craft label from Gujarat known for redefining hand-block printing with a modern soul. Running from June 25 to July 6, 2025, the showcase brings to Chennai a finely curated collection of the label’s timeless pieces — a celebration of handcrafted artistry and slow luxury.
Born in the desert landscapes of Kutch, Vraj:bhoomi (VB) has become synonymous with thoughtfully designed, one-craft clothing that blends heritage techniques with contemporary aesthetics. This Chennai showcase will feature a range of reimagined classics, hand-block printed co-ords, and the beloved VB Originals — offering a tactile journey into India’s rich textile traditions, modernised with elegance and intention.
“At Vraj:bhoomi, we are deeply rooted in the belief that every garment should tell a story — of tradition, of hands, and of heart,” say founders Bhoomi and Priyam, the creative duo and life partners behind the label. With their shared passion for textiles and handmade craftsmanship, the two have built a brand that not only preserves India’s artistic legacy but also speaks to a global audience. Today, VB’s pieces are available in over 70 stores across 45+ countries, reflecting their universal appeal and enduring ethos.
The brand’s commitment to mindful fashion and sustainable practices makes this showcase more than just a shopping experience — it is an invitation to reflect, reconnect, and rethink how we dress.
Join us at The Amethyst Room to explore Vraj:bhoomi’s inspired collections and witness the elegance of Indian craftsmanship reimagined for the modern world.
Dates: June 25 – July 6, 2025 | Time: 10:30 AM – 7:30 PM
Venue: The Amethyst Room, 106, Chamiers Road, RA Puram, Chennai
Contact: 044 43042099
