New Delhi, India, Nov 25: TZÁR, a contemporary menswear label founded by Shalini and Vaibhav Singh, is redefining wardrobe essentials for the discerning modern man. Rooted in timeless design and refined minimalism, TZÁR stands for quiet luxury—crafted to transcend fleeting trends while embodying enduring sophistication.
At its heart, TZÁR celebrates artisanal craftsmanship and thoughtful design, merging traditional techniques with a forward-thinking aesthetic. Every piece reflects precision, purpose, and purity of form—engineered for men who value both comfort and understated elegance.
Currently focused on menswear, TZÁR’s curated offering spans elevated wardrobe staples—from crisp everyday apparel to soft, luxurious leather accessories, designed to blend versatility with lasting appeal. The brand’s commitment to quality and detail ensures that each garment meets international benchmarks of excellence, from fabric selection to finish.
“TZÁR was born from the desire to create something timeless yet relevant—pieces that age gracefully, not go out of style,” shares Shalini Singh, Co-founder and Creative Director.
With an ethos deeply rooted in conscious consumption, TZÁR integrates sustainability into its design philosophy—balancing people, planet, and profit. The label’s vision extends beyond fashion, toward building a mindful lifestyle brand that resonates with the evolving global mindset.
Handcrafted in India, TZÁR’s debut menswear collection will be available through its official e-commerce platform, www.tzar.co.in, followed by a selective presence on premium digital marketplaces. Plans for a flagship offline store is also underway, marking the next chapter in TZÁR’s growth.
Over the next five years, the brand aims to scale across India and expand globally, gradually introducing womenswearand a broader range of lifestyle products.
As Vaibhav Singh, Co-founder, adds, “We’re building TZÁR as a brand that stands for authenticity, integrity, and excellence—crafted for those who appreciate the art of subtlety.”
TZÁR is more than a brand—it’s a philosophy of mindful modern living, created for a world that values elegance with purpose.
