Category business

Bengaluru, 24th May 2023: Royaloak Furniture, one of India’s leading furniture brand, has taken the non-traditional route to promote its summer offers and in the process increase brand awareness. To reach working professionals in Bangalore, Delhi, Chennai, and Hyderabad, Royaloak recently launched a strategy of advertising on buses, autos, metros and mobile vans to create a greater brand recall among its target audience in everyday commute.

The strategy is to invoke curiosity for their summer sale, which was mirrored in the ads. The brand wants to position itself as a retail store that sells well-crafted and high-quality furniture.

Speaking about this campaign, Mr. Vijai Subramaniam, Founder & Chairman, Royaloak Furniture, says, “We are thrilled with the results of our campaign. Our innovative approach has helped us reach out to our target audience and promote our summer sale offer effectively. We believe that our unique and hard-hitting approach has succeeded in creating a strong impression and recall in our customers’ minds serving our ultimate objective. We are confident that this campaign will help us increase our overall brand awareness and drive sales.”

Expressing similar views, Mr. David James Karambekar, Country Head of Marketing, Royaloak Furniture says, “ Since non-traditional marketing relies on many unknown factors, it is important for any campaign to undergo careful planning. Developing a comprehensive marketing plan does not make this strategy any more predictable, but it can help focus efforts and maximize the chances for success. The first step of the plan is to define the target audience. The next step will be to pick the non-traditional marketing strategy that will be used. The approach for choosing non-traditional advertising options such as bus branding, auto branding, metro advertising, and the mobile van was based on the fact that our target group was always on the move, traveling to work or meetings, and would spend a large amount of time on public transport. This way we would attract our audience’s attention throughout their everyday commute by targeting these non-traditional ad possibilities, providing a strong impression and recall value.

The campaign lasted for 60 days in Bengaluru, Delhi, Chennai, and Hyderabad. The campaign had an impact on our sales and drove more visitors to the stores. We have gained a deeper understanding of our customers’ emotions, needs, and how to consistently refresh our selection to serve them better.”

Royaloak Furniture offers an unparalleled variety of furniture, ranging from living room furniture to outdoor furniture, along with bedroom and utility furniture, all of superior quality and supreme comfort. The collection comprises imported items from countries like Malaysia, Indonesia, China, Vietnam, Sri Lanka, Taiwan, Thailand, and Turkey, and is renowned for its exquisite designs that are available at unbeatable prices.

Mumbai,24th May 2023: The Harish Jagtani Foundation (HJ Foundation) has responded swiftly to the recent devastation caused by floods and landslides in South Kivu province of the eastern Democratic Republic of Congo, where over 400 individuals died or were injured and missing in the villages of Bushushu and Nyamukubi in the hills overlooking Lake Kivu. The HJ Foundation team of 20 dedicated volunteer doctors, nurses and support staff arrived at the site to provide immediate aid to the disaster-struck populace.

The HJ Foundation provided 80 tons of essential supplies—including food, drinking water and medicines, besides kits containing the basic necessities of life. In addition to this, mobile clinics were set-up providing medical care and assistance to over 250 individuals on a daily basis, with the dedicated medical team attending to their needs. The clinics are operational daily.

The primary objective of this herculean effort was to provide immediate and life-sustaining support to the affected people and help them overcome the trauma they were experiencing. By providing essential relief and support to the affected communities in the South Kivu floods, the HJ Foundation aims to make a meaningful difference and help rebuild lives affected by this tragic disaster.

While the Congolese government, on its part, has promised relocation of the victims, the HJ Foundation’s contribution provides the vital immediate support for the sustenance of life. The foundation’s team will also work to help people come out of the shock and assist in their recovery process in every way.

The HJ Foundation focuses on providing humanitarian aid in the Democratic Republic of Congo, particularly to vulnerable individuals. Through its extensive hospital facilities, the HJ Foundation provides free prostheses and offers access to its dialysis and ophthalmology centre, prioritizing the health and well-being of those in need.

In his new role, Saurav will be responsible for charting and executing the sales strategy of the hotels, driving revenue growth, and exploring new business opportunities.

Saurav brings with him a wealth of experience in the hospitality industry, having held various leadership positions throughout his career. Prior to joining NHCC and HICC, he served as Director of Sales at Le Meridien Hyderabad and was previously associated with HICC as Associate Director of Sales. He has also worked with Taj Mahal Palace and Grand Hyatt Mumbai.

A dynamic and results-driven leader, Saurav is known for his ability to generate revenue growth and provide top-notch guest experiences. His appointment marks a significant addition to the NHCC and HICC team and is expected to propel the hotels to new heights of success and productivity. His extensive experience and deep understanding of the MICE market will be instrumental in attracting and catering to large-scale events, conferences, and exhibitions.

Commenting on the appointment, Mr. Rubin Cherian, General Manager of Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre, said, “We are delighted to welcome Saurav back to the NHCC and HICC family. With his extensive industry experience and focus on business expansion, we are confident that he will make a significant contribution to our success and growth.”

Pantnagar,24th May 2023 To enhance the ecosystem of beekeeping in Uttarakhand, FMC India, a leading global agricultural sciences company, in collaboration with GB Pant University of Agriculture & Technology (GBPUAT) organized a day long workshop to observe World Bee Day. The initiative was part of FMC’s flagship program, Project Madhushakti which was launched in 2022. The objective is to encourage women farmers towards entrepreneurship, generate sustainable income and raise the living standards of the rural families in Uttarakhand, while simultaneously support biodiversity and higher crop productivity.

Project Madhushakti is a first-of-its-kind innovative sustainable development initiative in India. Spanning three years, the project is planned for the rural areas of Uttarakhand, located in the foothills of the Himalayan Mountain range, with abundant source of natural herbs and flora useful for honey production. The project, now in its second year, will train 750 women farmers as beekeepers. More than 8,000 people from over 20 villages are expected to directly benefit via an increase of up to 30 per cent productivity in various fruits and other crops through good pollination.

The day-long program was inaugurated by Vice-Chancellor of the University Dr Manmohan Singh Chauhan, an acadmo-management leader and a world-renowned scientist in the field of animal biotechnology. Dr Singh underlined the importance of honeybee not only for providing valuable natural super food honey but also products such as propolis, royal jelly, venom and wax. He also informed the audiences that honeybees can support enhancing crop productivity of different cross-pollinated crops ranging from 15 to 200 per cent.

Dr. AS Nain, Director for Research, GBPUAT said, “We take pride in our association with FMC India. In a biodiversity rich state like Uttarakhand, the potential of beekeeping remains untapped which is developing with Project Madhushakti. Scientific beekeeping will harness the potential of Uttarakhand hills and generate employment and additional income for poor farmers We will continue to provide training and learning opportunities in collaboration with FMC to establish bee keeping as a lucrative field for women entrepreneurs.”

Speaking at the occasion, Raju Kapoor, Director, Public & Industry Affairs, FMC India said, “Bee rearing is at the cusp of change in our country with India’s National Beekeeping and Honey Mission. FMC is grateful to be contributing through a project with the scalability and impact of Madhushakti. We will continue to work towards the enhancement of women’s skills. The lecture sessions through our partnership with GB Pant University delivered by highly experienced scientists and bee fostering agents will impart immersive knowledge and training to the women farmers that can be passed within their community. We look forward to expanding our reach and benefiting more farmers through these offerings. FMC is committed to provide a sustainable model of enhancing crop productivity using intensive agricultural practices, while enhancing women empowerment and biodiversity.”

The workshop was hosted by Department of Entomology and Honeybee Research & Training Centre of the university. It witnessed participation from bee rearing agents across the state of Uttarakhand, followed by their felicitation along with students and department research heads. Scientists and industry experts addressed students to help them inculcate knowledge and skill around apiculture. The collaborative workshop hosted at the university was attended by dignitaries like Dr. Manmohan Singh Chauhan, Vice Chancellor, GBPUAT, Mr. Raju Kapoor, Director, Public & Industry Affairs, FMC India, Dr. AS Nain, Director of Research, GBPUAT, Dr. Renu and Dr. Pramod Mall, Head, Department of Entomology, GBPUAT.

“After the withdrawal of the ₹2,000 notes, we have observed a notable increase in inquiries for gold and silver jewelry. However, what is particularly striking is that people are not panicking as they did during the previous demonetization period. This time, there seems to be a more measured response, with individuals actively seeking out alternative investment options and taking proactive steps to secure their wealth.” Mr. Pawan Gupta, Director, PP Jewellers by Pawan Gupta

The increase in inquiries for gold and silver jewelry has been significant, with a noticeable rise of approximately 15-20% compared to previous periods. We are receiving more cash as compared to online transactions.

“The fact that people are actively inquiring about gold and silver jewelry indicates their preference for tangible assets and their confidence in the long-term value of these metals. Gold and silver have historically been regarded as safe haven investments during uncertain times, and individuals are now recognizing their potential as a reliable store of value. We have been able to provide valuable information and guidance to customers, assisting them in making informed decisions about their investments. We have also expanded our inventory to accommodate the growing demand for gold and silver jewelry.” added Mr. Gupta.

Overall, the current response to the withdrawal of the ₹2,000 notes has been more measured and focused on securing wealth through alternative investments like gold and silver. This increased interest is reflected in the significant rise in inquiries, indicating a shift in consumer behavior and a recognition of the value and stability offered by precious metals. Mr. Pawan Gupta, Director, PP Jewellers by Pawan Gupta.

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New Delhi, 24th May 2023 Realty firm Krisumi Corporation Ltd has entirely sold 322 luxury suites (apartments) within three days of launch in the second phase of its project at Gurugram.

Krisumi Corporation is a joint venture between India’s Krishna Group and Japan’s business conglomerate Sumitomo Corporation.

The company is developing its maiden 30.38-acre housing project “Krisumi City” at Sector 36A, Gurugram. The project enjoys a prime and strategic location bang on the bustling Dwarka Expressway. The first phase, which was spread over 5 acres, was launched in 2021.

After the successful launch of the first phase, the company launched 322 luxury suites in the second phase called “Waterfall Suites.” Each suite consists of one room, living and drawing space, and a kitchen (1 LDK/1 LDK + 2T).

On Saturday, May 20 Mr. Aroon Purie, Chairperson, India Today Group unveiled the 3D project model of the Waterfall Suites. Speaking on the occasion, he said, “Krisumi’s innovative approach to design has brought about a revolution in the industry, setting a new benchmark for excellence. No wonder, it has become NCR’s most preferred residential real estate brand in such a short span.”

The project is inspired by the serene Shiraito Waterfall, located near Mount Fuji in Japan. The design of Waterfall Suites weaves in elements of the stream, thread, and calmness of water into a graceful facade. The waterfall represents the versatility of formless things within our world while being the epitome of simplicity and purity. Shiraito no Taki is the landscape theme of the project which has been interpreted at several places, and incorporated into the design itself.

Krisumi Corporation received an overwhelming response from the customers and all the units were sold within three days of launch (May 20th to May 22nd ). More than 700 customers evinced interest in buying apartments in this project.

The units are priced in the range of Rs 1.47 crore to Rs 1.92 crore. The per square feet rate is approx. Rs 16,000 per sq. ft.

“With careful attention to detail, we have meticulously planned every aspect of the second phase, leaving no stone unturned in preparing for its execution. From the smallest details to major milestones, we have ensured that all necessary preparations are in place to provide a seamless and timely delivery,” Mr. Ashok Kapur, Chairman, Krishna Group said.

“We have witnessed tremendous response from our customers. The confidence in the Krisumi group, the project’s distinctive design and theme, and its advantageous location form a compelling proposition that appeals to buyers and investors seeking both quality and long-term value in their real estate. As a result, we received 750 cheques as against 322 apartments that we are offering,” Mr. Mohit Jain, Managing Director, Krisumi Corporation said.

“We observed a substantial and robust demand for luxury 1 LDK/ 1LDK + 2T housing units, a unique offering that no other developer in the vicinity offers. We are delighted to witness such a positive response from buyers, as it reinforces our commitment to delivering quality and fulfilling the evolving needs of the market. The overwhelming response serves as a testament to our ability to identify and meet the demands of the modern real estate landscape, ultimately contributing to the success of the project,” Vineet Nanda, Director, Sales & Marketing, at Krisumi Corporation said.

Krisumi Corporation has commenced construction on the second phase of the project and is committed to completing it within the next four years.

The first phase of the Krisumi project is also on track to be delivered well within the timeline. The plans to launch the third phase of the projects are also underway.

Greater Noida,24th May 2023: Coforge Limited (NSE: COFORGE), a global digital services and solutions provider, announced it has been recognized by Duck Creek Technologies, the intelligent solutions provider defining the future of Property and Casualty (P&C) and general insurance, with the prestigious Duck Creek Standard of Excellence Award. This esteemed accolade was conferred at the Formation 2023 event in Orlando, Florida for achieving the highest level of excellence through the implementation of Duck Creek solutions.

Coforge achieved this remarkable feat by helping Argyle Insurance go-live with Duck Creek Policy, Duck Creek Billing, and Duck Creek Rating in an impressive time frame of under 60 days. The expeditious implementation was made possible by harnessing the deep domain expertise of Duck Creek’s proficient team along with end-to-end support of Coforge’s skilled resources throughout the delivery process.

The implemented Duck Creek full suite will enable SME or broker clients with more choices and competition by offering a wider range of insurers and products. This scalable, enterprise-grade system, allows rapid design and delivery of products into the market, demonstrating the impressive power and flexibility of the Duck Creek platform.

Coforge is a Premier Duck Creek Technologies (DCT) System Integrator (SI) partner, helping insurers in their core modernization journey. Coforge is one of the Top 3 DCT full-suite implementation partners and the first DCT partner on insights, distribution management, and cloud transformation.

Rajeev Batra, EVP, Insurance, Coforge commented “As a Premier Delivery Partner for Duck Creek Technologies, with 800+ Duck Creek SME’s globally, Coforge is proud to be a part of Argyle’s record-setting go-live journey. This partnership between Coforge, Argyle and Duck Creek Technologies is an outstanding case of seamless collaboration and has set a new benchmark in the industry”.

“Right from the beginning, to achieve the goal of going live in such an accelerated timeline meant remarkable teamwork was going to be critical,” said Mike Jackowski, Chief Executive Officer, Duck Creek Technologies. “All parties were hyper-focused on Argyle’s success during implementation and committed to helping the startup achieve its goals of partnering with brokers to build products that can capture profitable, large market share in a mature, stable market with the agility the Duck Creek platform provides. We focus on driving better, easier-to-understand insurance products tailored to policyholders’ needs and adaptable to their changing priorities.”

“I am proud to say the unparalleled teamwork between Argyle Insurance, Duck Creek and Coforge enabled us to stand up a full end-to-end product with Duck Creek’s policy, billing and rating solutions in under 60 days,” said Matt Morgan, Co-Founder and Chief Operating Officer at Argyle Insurance. “This capability is critical for both start-ups like Argyle Insurance and incumbents to adjust and adapt to the rapid changes happening across the insurance landscape driven by regulatory changes and customer market dynamics, which can have a big impact on insurer success.”

India, 24th May 2023: ICICI Securities (I-Sec), which operates ICICI direct, a digital wealth-tech platform offering various financial services, today announced the introduction of its new trading eco-system that features a state-of-the-art Scalping Algo for automated trading. This new feature will enable customers to set up an intact automated entry and profit booking criteria and assist traders to execute smarter and convenient trades without bothering about factors such as market timings or manually booking profits.

Scalping Algo is an intraday trading strategy that enables customers to buy and sell individual stocks or options contracts throughout the day. Through this feature, customers only need to enter the entry price and profit booking price differences, along with the quantity to execute per trade with max open quantity. The Scalping Algo will then automatically enter and exit trades according to the defined rules. The feature has been made available on ICICI direct app and will shortly the desktop version will be launched too.

This offering further allows customers to specify the duration for which they want to trade — whether for 30 minutes or the entire trading day. With ICICI direct Markets Scalping Algo, customers can sit back and relax, assured in the knowledge that their trades are being executed according to their pre-defined rules. This strategy is recommended for volatile and liquid stocks or contracts.

Commenting on the development, Mr. Vishal Gulechha, Head – Retail Equity, ICICI Securities said, “ICICI direct constantly aims to provide ease by innovative financial solutions that enhance the trading journey for our valued customers. The introduction of Scalping Algo in the trading ecosystem will help the customers enjoy a seamless trading experience – whether for a short duration or the whole day. We will continue to work towards delivering hassle- free and secure trading experience to help them execute smarter trades.”

Scalping is a strategy that focuses on swiftly buying and selling the same underlying on the basis of entry and exit rules. A scalper keeps entering and exiting positions of an individual stock or contract throughout the day to benefit from a run-up.

Navrathan Jewellers is a renowned jewellery brand that has been in the industry of providing excellent jewellery for more than four decades. The brand caters to people from all walks of life offering a wide range of jewellery in gold, diamonds, platinum, and more. Each and every piece of jewellery has been handcrafted by top-notch artisans and craftsmen who are inspired by the amalgamation of traditions. Navrathan Jewellers also specialises in personalised jewellery creations that represent the individual styles of their clientele. They are known for their commitment to quality, providing only authentic and certified jewellery pieces.

Navrathan Jewellers have recently launched a magnificent choker crafted in gold with gemstones from their antique collection which is a beautiful masterpiece in itself that adds a touch of glamour and sophistication to your look.

Additionally, this collection also includes a gorgeous selection of kadas, necklaces, and bracelets that is ideal for any special occasion. The fine craftsmanship and intricate designs at Navrathan Jewellers cannot go unnoticed. They offer a variety of selection that includes something for everyone, whether you’re searching for an accessory to go with your outfit in style or to make you stand out at a party.

The necklace and kada in this collection have different ruby designs which impart a feeling of allure to its wearer. Each piece has been meticulously constructed from the best materials and given a gorgeous shine. The collection makes a spectacular addition to any wardrobe and is a wonderful way to flaunt your individual sense of style.

India,24th May 2023Entropik, a leading human insights company has announced the launch of Decode, a groundbreaking integrated consumer research platform that leverages EmotionAI and ChatGPT to transform qualitative research. Decode revolutionizes the way research is conducted by delivering comprehensive summaries, AI-generated highlights and topics, and capturing action items.

Decode’s AI-generated action items feature uses the robust GPT – 3 to identify essential action items from transcript texts seamlessly. This eliminates the need for manual scanning and note-taking, enabling users to swiftly pinpoint and address crucial tasks. It highlights feature takes advantage of the GPT-3 to identify and extract sentences containing keywords, creating concise and impactful summaries of the most significant parts of the discussion.

Mr. Lava Kumar, Founder & CPO, Entropik, stated, “Decode represents a major breakthrough in qualitative research and is the first vertically integrated research cloud offering that unifies all research offerings for brands in one single platform. We’re excited to integrate ChatGPT into our product and provide our customers with a smarter and more efficient way to conduct research. With this tool, they can quickly get to the heart of their discussions without having to sift through hours of recordings.”

Decode is the perfect solution for businesses, market researchers, and product developers seeking a more effective approach to qualitative research. By saving time and increasing efficiency, decode enables users to focus on the most critical aspects of their research.