EasyPay partners with MyShubhLife to offer a line of credit to its customers

Bengaluru, February 14th, 2023: MyShubhLife, India’s leading digital lending and full-stack financial service platform, and EasyPay the Digital Banking platform for the MSME sector in India, have partnered to offer a line of credit to EasyPay merchants. The collaboration will allow MyShubhLife to utilize its technology and quick processes to tap into the EasyPay customer base and enable quick loan disbursals.

EasyPay and MyShubhLife are dedicated to meeting customers’ unmet credit needs and providing them with a hassle-free digital borrowing experience while promoting the Digital Bharat and financial inclusion agendas. The partnership intends to serve the unorganized domestic retail sector. Easy Pay, an app that serves as a one-stop shop for all MSMEs’ financial needs, serves over 18000 pin codes across the country. Through this collaboration, MyShubhLife will provide formal credit to this large MSME segment.

MyShubhLife has an innovative and robust technology platform that uses data analytics and AI to provide several customized products to its clients based on their working capital requirements. Speaking on the partnership, Monish Anand, CEO, MyShubhLife, said, “Raising capital has been a difficult task for small and medium businesses in India. The last two years have served as a reminder of the credit gap that exists in India’s MSMEs sector. Our credit model and advanced analytics are designed to meet the financing needs of MSMEs or industry segments that have traditionally been excluded from the formal financial system due to issues such as a lack of documentation or poor credit history.”

“Our collaboration with EasyPay will help us democratize credit in India by providing accessible and responsible credit to the vast & unorganized segment. We are very excited about the many possibilities this alliance offers,” he adds.

Commenting on the partnership, Vaibhav Joshi – CEO, EasyPay, said, “Our collaboration with MyShubhLife is an important step toward realizing our vision of bringing digital credit to a billion phones and creating a more inclusive financial system in India. With MyShubhLife, we are committed to leveraging our technology and expertise to close the credit gap and provide small businesses with the financial tools they need to succeed in today’s digital economy. Easy Pay aims to be the #1 preferred choice in the next two years with a merchant community of over 2.5 million.”

Since its inception, MyShubhLife has been a frontrunner in achieving 100 per cent digital inclusion in India and actively taking initiatives to that end. MyShubhLife recently partnered with MobiKwik, extending credit to 134 million MobiKwik users.

Besides credit solutions, MyShubhLife has built a complete range of sachet-sized financial products such as SIPs, E-Gold, Insurance, Bill Payments, E-filing taxes etc., to provide more contextual offerings to its customers, the next half-billion segment.

Modern Public School bags CBSE National Athletic Meet Championship title for second consecutive time

New Delhi, February 14 2023: The shining stars of the Modern Public School (MPS), Shalimar Bagh, brought another glory to the school, by clinching the Championship title at the CBSE National Athletic Meet 2022-23, for the second consecutive time. The young talents of MPS displayed their exemplary performances in the field during this national event held under the aegis of the Central Board of Secondary Education (CBSE) at Santatulanand Convent School, Varanasi, Uttar Pradesh, from 1 to 4 February 2023. The school was also the overall champions of the CBSE meet in the last edition held in 2019.

The grand sporting arena witnessed the zealous participation of young athletes from CBSE schools across the country and international CBSE schools from 7 gulf countries including Bahrain, Kuwait, Sultunate of Oman, Qatar, Kingdom of Saudi Arabia, and the United Arab Emirates (UAE). With their triumphant performances, the students of Modern Public School exhibited their dominion by securing 21 medals, including 16 Gold, 4 Silver and 1 bronze medal.

While all participants from the school delivered their best performances, Riya Bisht of Class IX was declared the best athlete in the Under-19 Girls category, Tanishka Sharma of Class XII won 4 gold medals in Javelin Throw, Shotput, 4×100m and 4×400m Relay, Harshita Goswami of class XI won 3 gold and 1 bronze medal in High Jump, 4×100m and 4×400m Relay and Triple Jump, respectively, and the school star athlete Arjun of class XI won gold medal in Javelin Throw, missing the CBSE record by just a few centimeters. Modern Public School was declared the Overall Champions in the Boys and Girls Category, Overall Champions in Girls Category, and Overall Champions in U-19 Girls Category.

“MPS has been CBSE State champions for consecutive 14 years and now National Champions for the second consecutive year. We look forward to keep up the bar and make a mark at upcoming competitions. Students got amazing exposure by participating in a grand sporting competition which is of national repute. We are certain that with the fervent dedications of our house coaches our students will continue excelling in national and international arenas, and keep maintaining MPS’ core objective to foster both academics and athletics excellence,” said Principal of MPS, Alka Kapur.

The victory of school sports stars was even more significant this year since there was a clash between two events – Khelo India Youth Games and the CBSE National Athletics Meet and the children had to travel for 10-14 hours and participate without any rest. The students were facilitated in the best possible way by the school. Students participating in sports are given academic support and are provided with extra classes. They are given a waiver in the school fee for their excellent performance and high-end equipment in form of latest machinery, and training materials are provided. The boarding and lodging costs of participation in national meets are met by the school. Till now, Modern Public School has bagged many scholarships from government for the excellent performance in the field of athletics.

Avidestal Technologies strengthens its leadership team; appoints Sonakshi Singh as its Vice president – Product Sales

India, February 14, 2023: Avidestal Technologies, the tech arm of global research giant, Markelytics Solutions, appoints Sonakshi Singh as its Vice President of Products Sales. In her new role, Sonakshi will be responsible for the country-wide & global sales of Avidestal products, i.e., Me-Grow, AvidViews, AvidIntelli, AvidCircle & AvidHub. She will also lay out the road map for the upcoming phase of the company’s growth in the Indian & global markets. With her appointment, Avidestal Technologies intends to strengthen its presence across markets by foraying into new cities every quarter and making an aggressive global push. The company further aims to have its field presence for Me-Grow in 20+ cities by the end of 2023.

Additionally, the company has also expanded its geographical presence to two new cities – Hyderabad and Lucknow. It has hired a large field force, including a few leadership positions in these two cities. Me-Grow currently has 6000 + subscribers from 7 Indian cities covering 20+ industries. Since its inception, Me-Grow has witnessed around 20-30% growth m-o-m in its subscriber base.

With more than 16 years of experience in the market research industry, Sonakshi brings a combination of decoding consumer insights, quantitative research, business strategy, storytelling, and people management. Her expertise will be key in contributing towards the advancement of Avidestal’s strategy to deliver innovative solutions offerings to customers/clients.

Speaking on the new appointments, Mr. Jasal Shah, MD & CEO of Avidestal Technologies, said, “I am delighted to have Sonakshi on the team. She has demonstrated immense success in developing high-performance sales teams and business development in new market areas. With her comprehensive and proven marketing experience across industries and our expansion to two new markets, we are sure her contribution will play a pivotal role in further increasing product adoption.”

“I’m thrilled to join such a versatile team at Avidestal Technologies and look forward to assisting the company in achieving its growth and profitability targets. With such great leadership to look up to, I am hoping to drive Avidestal Technologies to the next phase of growth.”, said Sonakshi.

Previously, Sonakshi was associated with Hansa Research for 16+ years and has held various strategic roles. In her last role, she spearheaded Hansa’s business in Southern India. She was instrumental in creating awareness about the firm, developing products, and extending the business to new sectors. She has rich experience in solving business problems across multiple sectors such as F&B, Personal care products, BFSI, Retail, Fashion, Alcobev, Jewellery, Social Research, etc.

Her work has been recognized in prestigious industry forums, and she won the Best Developmental Research award in MRSI Golden Key Awards in 2020. She was also the finalist of the Best Team award in the MRSI Golden Key Awards in 2019 and the Best Storytelling award category in the MRSI Golden Key Awards in 2021.

99 Pancakes Launched Its First Outlet In Prayagraj

New Delhi, February 14, 2023: 99 Pancakes, India’s first QSR chain, specializing in the pancakes segment, has expanded into Uttar Pradesh with a franchise outlet in Prayagraj. The QSR outlet will be operated on Franchise Owned Franchise Operated (FOFO) Model. The new outlet in Prayagraj is located on Tej Bahadur Sapru Road.

99 Pancakes’ Prayagraj outlet is the second in Uttar Pradesh. As of now, Prayagraj isn the thirteenth city in the country where 99 Pancakes has marked its presence.

99 Pancakes, a Mumbai-based establishment founded in 2017, has gained recognition for its innovative menu and collaborations with reputed names such as Cartoon
Network, Nickelodeon, and Rage Coffee.

A variety of 99 Pancakes offerings will be available at the newly launched outlet. These include the signature 99 Pancakes Holland Pancakes, Waffles, French Crepes, and American Cheesy Pancakes, as well as perennial favorites like King Kong Shakes, Iced Tea, Iced Coffee, Pizza & Garlic Bread, Tea, and Coffee.

Vikesh Shah, Founder, 99 Pancakes, “We are incredibly excited to open our first location in Prayagraj. Our journey has been amazing up to this point; this year, we achieved the milestone, and this is our second location in Uttar Pradesh, the first being Varanasi. We are thrilled and honored to deliver 99 Pancakes to Prayagraj after successfully welcoming customers in Varanasi. We also strive to further extend our presence in India.”

99 Pancakes already has forty-plus outlets including Mumbai, Hyderabad, Varanasi, Pune, Surat, Bhopal, Kolhapur and many other places. 99 Pancakes offers a wide variety of food options, including favorites from India and around the world, to meet all of its customers’ dietary demands, including breakfast, lunch, and everything in between.

Customers will have additional multi-cuisine alternatives in the newly launched store. Customers in Prayagraj will be delighted by 99 Pancakes’ vast dessert offerings, which showcase the brand’s culinary expertise.

Domino’s India makes Valentine’s Day special with limited edition heart-Shaped Pizza

Noida, 14.02.2023: Domino’s Pizza, India’s largest pizza chain plays cupid this Valentine’s Day. The brand has announced the launch of its first-ever heart-shaped pizza.

Gen Z and millennials are often known to express their love through food, and the brand has found the perfect way for the customers to celebrate their loved ones with the launch of the heart-shaped pizza. The brand, known for making moments of togetherness filled with love, laughter, and deliciousness, aims to capture the hearts of its young consumers with this occasion-led offering.

The limited-edition product launch is supported by a special social media campaign, ahead of Valentine’s Day for people who are determined to make no commitments. It is an illustration of how dating has changed to be more fluid. The campaign #SayItWithAPizza showcases this aspect of the dating arena including all the confusion and gushing that comes along with it.

In a three-part Instagram reel series highlighting the protagonists’ experience of ‘situationship’, the brand speaks to millennials and Gen Z in a language, attitude and format that resonates with them. In order to create an immersive experience for the audience and lead them to root for the couple, the campaign created Instagram accounts for the characters. In the campaign, Domino’s acts as the catalyst to elevate a romantic relationship between two people over the course of their pizza orders and culminate into an expression of commitment.

Speaking of the campaign and the launch of the heart-shaped pizza, Sandeep Anand, EVP and Chief Marketing Officer, Domino’s Pizza India, says, “We have always positioned Domino’s as the perfect companion for special moments and creating an experience for those who share a pizza, whether it be family, friends or more. It celebrates relationships – whether they are labelled or not. For those who aren’t sure, valentine’s is the perfect time to #SayItWithAPizza. The campaign has taken a unique spin on a story relatable to all the younglings out there in a situationship”.

The all-new limited edition heart shaped pizza is available to order in two variants: Veg Tomato Pizza and Chicken Pepperoni Pizza

in regular size and can be ordered at Domino’s restaurants as well as online via the Domino’s app. It will be available for a limited period between 12th February and 14th February 2023 in top metropolitan cities, viz., Delhi NCR, Mumbai, Bangalore, Chennai, and Kolkata.

Inaugural edition of International Aluminium Conference 2023 concludes on a high at Jharsuguda

New Delhi; 14th February 2023: Vedanta Aluminium, India’s largest producer of aluminium, hosted the inaugural edition of the International Aluminium Conference 2023 on 9th & 10th February 2023, at its operations in Jharsuguda, Odisha. Held in partnership with the Aluminium Association of India, the event featured the who’s who of the global aluminium industry and allied sectors, with nearly 400 customers and industry leaders from across 13 countries in attendance. Themed on ‘Making India the Aluminium Capital of the World’, the International Aluminium Conference was conceived as India’s largest B2B platform for facilitating greater collaboration amongst players in the aluminium manufacturing value chain, industry forums and the government.

The roster of participating companies includes Siemens (Germany), ABB (Switzerland), REEL ALUMINIUM (Canada) and Simonsen (Denmark), in addition to representatives from domestic giants such as Indian Oil, Ultratech and Grundfos who displayed their industry solutions as part of the exhibition.

Experts and industry leaders from aluminium manufacturing companies, customers, business partners and technology providers, came together for nearly 45 in-depth technical sessions from industry experts operating in wide-ranging domains such as leading technologies in aluminium manufacturing, electric mobility, smart engineering and digital technologies. For instance, Mr. Matthieu Arlettaz, CEO – R&D Carbon (Switzerland), spoke on ‘World Class Smelters – Key Performance Indicators with Benchmark Anodes’, while Mr. Dagoberto Schubert Severo, Director of CAETE (Brazil), spoke on ‘Recent Numerical Simulation Innovations in the Aluminium Smelting Industry’.

Customers, suppliers, and industry players interested in partnering for the upcoming Vedanta Aluminium Park took part as well. The two-day event also featured an international exhibition by over 30 companies hailing from the aluminium sector and associate industries, showcasing their technological and manufacturing capabilities.

Another highlight of the conference was the launch of Vedanta’s 12 mm Aluminium Wire Rod that is set to cater to the needs of the global electricals industry. The 12 mm wire rods are the latest addition to Vedanta’s top-of-the-line offerings in the wire rod segment, which include 7.6 mm, 9.5 mm and 15 mm EC-grade wire rods, alloy wire rods (8xxx series) and flip coils. With a production capacity of 560 kilo tonnes, Vedanta Aluminium is the largest producer of high-quality electrical conductor (EC) grade wire rods, widely used in producing wire and cables for transmission & distribution networks, coils & windings, and heating & cooling tube, among others.

The vibrant showcase of Odisha’s rich art and culture at the conference was an added attraction for the delegates. Set up in partnership with the Odisha Rural Development and Marketing Society (ORMAS), the cultural showcase also featured artisans who did live demonstrations and exhibits of their artwork, such as Saura paintings and Dhokra art. In addition, as a display of Odisha’s vibrant culture, there were live performances by classical dancers and musicians as part of cultural events.

Sharing his views about the event, Mr Rahul Sharma, CEO – Aluminium Business, Vedanta Limited, said, “We are delighted to have hosted some of the world’s most innovative minds, experts in the metal & manufacturing field, and key players in the aluminium manufacturing value-chain at our mega aluminium smelter in Jharsuguda. This confluence of thought leaders and industry stalwarts has paved the way for new opportunities in international collaborations and insightful exchange of ideas & best practices to bring about a step change in the manufacturing excellence and sustainability of the aluminium industry. With insightful takeaways from the maiden edition of the International Aluminium Conference, we look forward to working with our customers, partners, and stakeholders to make India the Aluminium Capital of the world.”

Sharing her experience, Petra Mühlen, CEO, SpectraFlow Analytics Ltd., (Switzerland) said “I am very happy that I took the opportunity to attend the conference which was hosted here by the Vedanta team. I have to say that I travel a lot, I see a lot of conferences worldwide but this one was nicely and expertly organized. It was very nice to see peak attendance from the Indian producers and have a lot of interesting interactions. Thank you very much that you provided the opportunity in a beautiful place and made this a memorable moment.”

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.27 million tonnes in FY22. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 2nd in the Dow Jones Sustainability Index (DJSI) 2022 world rankings for aluminium industry, a reflection of its sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow. www.vedantaaluminium.com

Vietjet to welcome 77 lucky couples with a dream “honeymoon” in famous coastal cities in Vietnam

Mumbai, February 14, 2023: To celebrate the 2023 Valentine, Vietjet organized a Gala Night to award their iconic “Love Connection 2023” for 77 Indian couples in Mumbai, India. The list of winners is published on the website: https://loveconnection.vietjetair.com

After more than 4 months of competition, the show has attracted more than 150,000 views of couples from all over India with countless unique romantic love stories. Overcoming hundreds of competitors, with a romance characterized by unique storytelling, 77 couples deserved to be the winners of this year’s Program with prizes of air tickets and romantic honeymoons at Hanoi, Da Nang, Ho Chi Minh City, Phu Quoc – famous cultural, economic and tourist centers of Vietnam with departure time from February 13, 2023, to June 30, 2023 (*). In particular, couples will experience the world’s leading accommodation service provided by Vietjet’s partners including Vin Pearl, Ana Mandara, Royal Ha Long, and Furama..

Representing the winning pairs, the couple Manubha – Asha said, “The gift from Vietjet is meaningful, embellishing the love story nurtured from childhood friendship full of memories. You hope that Vietjet will continue to accompany the Indian people to bring good flight services, especially to young people in the near future.”

Speaking at the Gala Night, Vietjet Vice President, Mr. Do Xuan Quang, congratulated the winning couples and shared, “Love Connection is a special program designed by Vietjet to give Indians opportunities to fly with Vietjet. It is also the airline’s gratitude to the love and support of Indian passengers during the time. He hopes that Vietjet will be able to serve more Indian tourists for their Vietnam arrival, especially couples in their vacations to explore the beauty of Vietnam; and create significant contributions to the bilateral cooperation relationship between Vietnam and India in various fields”.

Vietjet is currently the airline with the most routes between Vietnam and India on direct flights connecting Hanoi, Ho Chi Minh City, and Da Nang with New Delhi, Mumbai, and Ahmedabad – the largest cities of India.

(*) Terms and Conditions applied.

5 leading organisations around the world assisting businesses in enhancing data security

Data is the new gold. Irrespective of a company’s size, data protection is imperative for all business strategies and daily operations. In fact, it is now required by law in many nations. In 2022, the average global cost of a data breach had risen to $8.24 million; this increase was attributed to higher regulatory fines as well as the pandemic’s effects on remote work.

Since work environments have changed from the office to our homes, cybersecurity has become a top priority for businesses across all industries. Cybersecurity firms and their professionals work around the clock to stay one step ahead of hackers as they try to take advantage of vulnerable systems and devise inventive new ways to breach networks.

The use of these cybersecurity companies’ services is essential for preserving the security of priceless data and infrastructure because a large number of businesses are devoting a significant amount of operational focus to digital transformation. Here are some of our suggestions for the top cybersecurity technology providers worldwide.

  • Noventiq

Noventiq is a leading cybersecurity and digital transformation solutions provider present in over 50 countries. Noventiq’s services span the Aerospace & Defence, Banking, Capital Markets, Communications & Media, Health, and Oil & Gas industries. The company connects 150,000+ organisations from all sectors with 6,000+ best-in-class IT vendors, along with its own services and solutions, to allow, facilitate, and accelerate digital transformation for the businesses of its customers.

  • Fortinet

Fortinet (FTNT) was in the number two slot last year, and we see no need to change that this year. Despite sales clearing the $4 billion mark, analysts are projecting a 35% annual growth rate for the next five years. The network security vendor is another that doesn’t shy away from rigorous testing, landing the company on 16 of our top cybersecurity software and hardware lists. Fortinet is strongest in its core network security area but boasts strength in other key security areas like SIEM and EDR.

Unsurprisingly, Fortinet has turned its networking expertise into leadership positions in adjacent markets like SD-WAN. Customer satisfaction ratings are high in key areas like product capabilities, value, ease of use and support, which have given it inroads into small business markets too. Analysts have also lauded the company, joining Palo Alto and others in frequent appearances in Gartner Magic Quadrants and Forrester Wave reports. Here are the eSecurity Planet top product lists that Fortinet has made:

  • One Trust

With revenue up roughly 200% since our last update, OneTrust has backed up its early promise as few startups can. With annual revenue estimated at $669 million, the $933 million that venture investors have sunk into OneTrust is beginning to look like a bargain, and its $5.3 billion “unicorn” valuation is reasonable. In the crazy market for cybersecurity startups, OneTrust is starting to resemble a blue-chip company. The 7-year-old privacy compliance technology startup has ridden data privacy laws like GDPR and CCPA to rapid growth and high rankings on our risk management, third-party risk management, and hot cybersecurity startup lists.

  • Proofpoint

Proofpoint cleared the $1 billion revenue mark before being taken private by Thomas Bravo in 2021. Proofpoint has made securing end users its focus, and the Sunnyvale-based company’s SECaaS product portfolio made five of our top product lists, including CASB, data loss prevention (DLP), zero trust, threat intelligence and email gateways. The company provides email protection, network sandboxing, security awareness training, cloud protection and more. Its move into security awareness training via the 2018 acquisition of Wombat Security put the company in a good position to address the biggest security vulnerability of all: the mistakes made by a company’s end users.

  • Intruder

Intruder is a cybersecurity company that operates globally, it helps organizations minimize their attack exposure by providing state-of-the-art cybersecurity solutions. Intruder’s product is a cloud-based vulnerability scanner that finds security weaknesses across the whole digital infrastructure. Offering robust security checks, continuous monitoring and an intuitive-to-use platform, Intruder keeps businesses of all sizes safe from hackers. Since its inception in 2015, Intruder has been awarded multiple accolades and was selected for GCHQ’s Cyber Accelerator

Forescout’s Vedere Labs details Deep Lateral Movement in OT Networks, provides Mitigation Strategies

India – February 14, 2023: Fore scout’s Vedere Labs, today released its research report on Deep Lateral Movement: how advanced adversaries can move laterally among devices at the controller level – also known as Purdue level 1 or L1 – of OT networks. This is the first systematic study into deep lateral movement, a type of infiltration method adopted by attackers to gain deep access to industrial control systems and cross often overlooked security perimeters, allowing them to perform highly granular and stealthy manipulations as well as override functional and safety limitations.

This research demonstrates that there is a lot of ‘network crawl space’, that is, space that is not on asset owners’ radars, such as links that run between security zones at deep system levels that might not receive the attention they deserve. To close these gaps, an L1 device that sits between segments still needs a corresponding perimeter security profile.

Commenting on the latest research, Daniel dos Santos, Head of Security Research at Forescout, said, “Unsecure OT L1 devices often become the target of cyber attackers through deep lateral movement, largely due to gateways enable direct communications between L1 devices on the edge and cloud platforms amidst the rise of Industrial Internet of Things (IIoT) that potentially exposes the soft underbelly created by limited perimeters beyond the traditional hardening at the intermediate Purdue levels. Our research deeply assesses the issue, which also provides the cybersecurity community with methods to mitigate risk.”

In the proof-of-concept developed for this research, Vedere Labs uses two new vulnerabilities that we are publicly disclosing for the first time: CVE-2022-45788 and CVE-2022-45789. They allow for remote code execution (RCE) and authentication bypass, respectively, on Schneider Electric Modicon programmable logic controllers (PLCs) – one of the most popular families of PLCs in the world, used in several critical infrastructure sectors. These issues were found as part of our OT: ICEFALL research in 2022 but were not disclosed then at the request of the vendor. More details about the issues are available on Schneider Electric’s advisories SEVD-2023-010-05 and SEVD-2023-010-06.

“There is little prior work on lateral movement for L1 devices, which has primarily focused on worms moving between identical L1 devices on the same segment or upstream hacking to L2 and above (e.g., from a PLC to an engineering workstation). We hope that with this new research, we increase the cybersecurity community’s understanding of deep lateral movement and how to mitigate attacks,” said Jos Wetzels, Security Researcher at Vedere Labs.

OT L1 devices such as PLCs are notoriously insecure. RCE has been demonstrated against many of them using techniques such as insecure engineering interfaces (see OT: ICEFALL), malicious logic or firmware downloads and memory corruption vulnerabilities (see Project Memoria). Additionally, malware such as TRITON has shown that real-world threat actors are both capable of and interested in developing such capabilities.

The newly uncovered issues, summarized below, only affect the Modicon PLC Unity line. CVE-2022-45788 is an example of RCE via an undocumented memory write operation, while CVE-2022-45788 exemplifies a broken authentication scheme. As we explain in the technical report and demonstrate in the proof-of-concept for L1 lateral movement, when combined, these vulnerabilities can lead to RCE on Modicon Unity PLCs.

With the access attackers achieve through deep lateral movement, things might become possible that magnify the impact of an attack. Mitigating the risks of deep lateral movement requires a careful blend of network monitoring to detect adversaries as early as possible, visibility into often overlooked security perimeters at the lower Purdue levels, and hardening the most interconnected and exposed devices.

Love is in the Pair: Step up Your Style Game this Valentine’s Day

While you plan the most out-of-the-world date with your partner, here are some expert tips from Ankur Rastogi, Head of Collection, Bata India, on how to ace your Valentine’s date look with the right footwear.

NORTH STAR BEIGE SNEAKER FOR WOMEN

Sneak in some Love

If your partner is a sneakerhead, then this is just the footwear you need for your casual day out. Impress your partner with the right balance of comfort and romance in these chunky pink and white sneakers. Whether it’s a coffee date, a pizza binge or a romantic hike, a good pair of kicks is all you need. Don’t worry if you are running late, these shoes will help you run for your love!

I Formally Declare

HUSH PUPPIES LIGHT BROWN FORMAL SHOES FOR MEN

Going out for a fine-dine date with your loved one? This pair of light brown shoes is just what you need. The sleek lace and pointy toes are the right amount of edgy for your fine dining soirée. So, suit up and amp up your look with the pair of Hush Puppies Light Brown Formal shoes to woo your partner this Valentine’s!

MARIE CLAIRE SILVER STILETTOS LHEELS FOR WOMEN

Head Over Heels

Heels are the date night classic. Be it that sizzling neon suit or the classic black dress, you can never go wrong with some glamorous heels. After all the fuss with your outfits and makeup, don’t forget that footwear could make or break your ensemble! Get yourself some kitten heels, pumps, or platforms for that matter, and amp up the look to a complete 100.

You Make Me Blush

MARIE CLAIRE NUDE CHAPPAL FOR WOMEN

Who said you have to compromise on glamour just because you don’t want to put on a pair of heels? This pair of blush flats is the perfect example of glam meets comfort. The strap is intricately sequined in accents of purple, white and gold to add to the glimmer of your ensemble. A pair of flats like these can make sure you breeze through your date and also make heads turn!

Slip in love

BATA TAN SLIPON FOR MEN

Slip-ons are the epitome of cool comfort. These tan slip-ons are here to express your ‘easy-breezy, cuddle-squeezy’ love for your significant other. Whether you choose a jacket, hoodie, or even a semi-formal look, they can elevate any look with a cool style quotient.