ADIDAS ORIGINALS DEBUTS THE JABBAR LO X BRUCE LEE

 India, 15 september 2025:Adidas Originals unveils the Jabbar Lo x Bruce Lee, a tribute to the legacy of Kareem Abdul-Jabbar and his on-screen moment alongside Bruce Lee, bringing together two icons from the worlds of sport and cinema. Introduced in the 1970s as the first signature basketball shoe from adidas, the Jabbar Lo returns in a special edition that arrives in a bold utility yellow colorway and draws inspiration from the iconic visual moment shared by Abdul-Jabbar and Lee.

JABBAS LO X BRUCE LEE (2)

Crafted for fans of both icons, the limited-edition features premium materials and elevated branding elements including: 

  • Kareem Abdul-Jabbar’s Skyhook logo in Gold Foil 
  • Bruce Lee Foundation’s “kick” logo on heel in gold foil alongside Bruce Lee’s signature on the lateral heel 
  • Custom insole artwork featuring stylized imagery of Bruce Lee and Kareem Abdul-Jabbar

The Jabbar Lo x Bruce Lee retails for INR 8999/- and will be available on September 13th, 2025, on adidas official website and select adidas stores.

Binge Labs Unveils The Founder’s Playbook to Help Startups Build High-Trust Digital Brands

New Delhi, 15th September 2025: Binge Labs, a strategy-first organic social media tech company based in Delhi, has launched The Founder’s Playbook, a first-of-its-kind resource designed to help startup founders build enduring digital brands rooted in clarity, conviction, and consistency.

L-R_ Aryan Anurag, Co-Founder Binge Labs and Divye Agarwal, Co-founder Binge Labs

The Playbook draws from Binge Labs’ experience supporting founders across fintech, consumer, SaaS and healthcare sectors. It addresses recurring challenges such as low content recall, founder-brand dissonance, performance-first thinking and reactive storytelling. Grounded in Binge’s principles of pattern recognition and first-principles thinking, it offers a foundation for intentional and trust-led communication moving beyond formulas to offer actionable nudges, behavioural insights, and mental models that guide what to say, when to say it and why tone matters.

It positions personal branding not as a vanity project, but as a leadership skill. Founders are encouraged to prioritise consistency over virality, conviction over mimicry and strategy over aesthetics. Even without going viral, those who follow the framework see improvements across investor confidence, hiring and customer loyalty.

Commenting on the launch, Aryan Anurag, Co-founder at Binge Labs said “Business runs on humans, and humans run on stories. Behind every company is a founder whose lived experiences, challenges and vision cannot be replicated. If you’re not telling that story, you’re missing your most powerful growth lever. Personal branding isn’t vanity, it’s trust, connection, and influence. It’s the next big driver of business growth. We created this Playbook to make that journey a level easier for you, so you can tell your story with clarity, consistency, and conviction.”

Some of the key insights uncovered:

  • Founders with aligned messaging across public content, updates and informal formats see stronger recall and trust.
  • Conviction-led storytelling yields longer engagement spans even at lower frequency.
  • Early clarity on tone and purpose accelerates team adoption and prevents reactive loops.
  • In sectors like fintech and healthtech, trust-based narratives often outperform performance-led messaging.

The Playbook also offers clear guidance on discovering a founder’s “why,” structuring content for long-term recall, selecting platforms like Instagram and LinkedIn, balancing in-house vs. agency execution and using AI for scale without losing authenticity. It helps leaders avoid branding myths and equips them with tools to build narrative equity in a distracted digital world.

Binge Labs’ own evolution has played a key role in shaping The Founder’s Playbook. What began as a creative-led experiment has grown into a 50+ member strategic storytelling company, now partnering with founder offices, venture firms and brands to build narrative equity that endures. The Playbook captures learnings from this journey and is already being deployed across live mandates, helping early teams shift from scattered, reactive content to cohesive storytelling that builds trust and long-term influence.

Experience the Grandeur of Durga Puja at ITC Royal Bengal and ITC Sonar

Sonar Mahabhoj at Pala, ITC Sonar is the highlight of the festivities from 29th September to 1st October, 2025 offering a lavish buffet of authentic Bengali cuisine curated by our celebrated chefs. Enjoy dishes crafted from age-old recipes alongside live musical performances.

At the Grand Market Pavilion, immerse yourself in a vibrant gourmet food district. Explore a buffet brimming with an extensive selection of local delicacies, international dishes and unexplored cuisines from North East India, along with our signature Kebaberie.

itc royal

For those seeking a taste of Italy, Ottimo Cucina Italiana offers a festive à la carte menu bursting with traditional flavours and contemporary flair. A delightful array of artisanal pastas, pizzas, cheeses and a special seafood menu await every guest from 12:30pm to 2:45pm and 7:00pm to 11:30pm.

At the Darjeeling Lounge, open 24/7, treat yourself to artisanal teas, exquisite coffees and a delectable selection of culinary delights.

Indulge in authentic Bengali delicacies alongside an exquisite selection of Indian and international cuisine at Eden Pavilion, where the rich culinary tapestry of Kolkata is celebrated daily from 1:00 PM to 4:00 PM and 7:00 PM to 11:30 PM. For a regal dining experience, Dum Pukht offers a true nawabi dawat from 12:30 PM to 4:00 PM and 7:00 PM to 11:30 PM, where every dish on the signature à la carte menu is steeped in heritage and storytelling.

Venture to Pan Asian for a festive menu that showcases the best of East Asian culinary traditions from 12:30pm to 4pm and 7:00pm to 11:30pm.

The Brass Room pairs international flavours with premium beverages featuring live entertainment to enhance your experience from 6pm onwards. Highland Nectar and Skypoint elevate your festive spirit with an unparalleled selection of beverages and gourmet offerings accompanied by live music at Skypoint from 4pm till midnight.

Royal Vega presents delectable vegetarian food based on Ayurvedic principles from the magnificent royal kitchens of India from 12:30pm to 2:45pm and 7:00pm to 11:30pm. At award-winning Peshawri, the aromatic allure of North-West Frontier cuisine captivates guests, with legendary Dal Bukhara, clay oven-baked breads and marinated meats that burst with flavours from 12:30pm to 4pm and 7pm to 11:30pm.

Experience dishes unlike any other at Avartana, that bring reimagined South Indian flavours and modern gastronomy to each bite. Savour Kimaya, a festive set menu available .

taxes per guest from 12:30pm to 2:45pm and 7:00 pm to 11:30pm.

Join us for a truly extraordinary celebration of Durga Puja at ITC Royal Bengal and ITC Sonar, where culinary excellence meets festive joy.

The festive offers at the outlets will be from 27th September to 2nd October, 2025.

Festive staycation at Storii by ITC Hotels Devasom Resort & Spa, Kolkata

Escape to Storii by ITC Hotels Devasom Resort & Spa in Kolkata this Durga Puja for a refreshing staycation. Nestled in serene surroundings, the resort offers holistic treatments at ITC Hotels’ K by Kaya Kalp, including ancient Indian therapies, tranquil nature walks, and modern wellness techniques. Embrace tranquillity with personalized wellness plans amid nature. Choose from spacious rooms, suites, or villas with lush green views for a rejuvenating experience. Enjoy the Pre-Pujo Weekday Bliss from 1st to 28th September 2025, featuring 20% savings on food, beverages and spa treatments, a Chef’s Masterclass, morning yoga sessions, and complimentary hi-tea. From 29th September to 2nd October 2025, the Pujo Specials Offerings include 20% savings on the Sarodia Durga Pujo Special Buffet and Mahabhoj Thali.

MyNaksh Raises INR 7.5 Cr in Pre-Seed Round Led by Eximius Ventures

National, 15 September 2025: MyNaksh, a new-age astrology platform, has raised INR 7.5 Cr in a pre-seed round led by Eximius Ventures and Gemba Capital, with participation from a curated network of angel investors and operators including Infinyte Club. The round marks the largest pre-seed funding in India’s online astrology sector and signals conviction in MyNaksh’s approach to personalised astrology.MyNaksh is building a personal astrology experience powered by AI, designed to deliver a personalised experience from day one. The product focuses on understanding each user deeply, and will offer human experts astrologers, personal connection, and AI astrologers to build trust.

MyNaksh Team (L to R) - Nitesh Salvi - Co-Founder & CEO, Gaurav Mohta, Co-Founder, Piyush Nagle - Co-Founder & CTO & Devang Agarwala, Co-Founder

Led by a powerhouse founding team of Nitesh Salvi, Devaang Agarwalla, Gaurav Mohta, and Piyush Nagle, MyNaksh brings together expertise from leading consumer-tech firms such as PhonePe, Razorpay, Hotstar, Gameskraft and Swiggy.

Nitesh Salvi, Founder & CEO, MyNaksh, said, “MyNaksh is a personal guide for each individual’s life journey, delivered via a product that understands their unique context and offers deeper experiences with each passing day than the chat-first format available online. Astrology has long been diluted by gimmicks or locked in outdated formats. This fundraise accelerates MyNaksh’s mission to restore astrology’s status as a credible, culturally rooted, and deeply personal tool for self-awareness and growth.”

Faith-tech is a large, under-innovated category. MyNaksh’s team pairs strong product judgment with a practical human-in-the-loop approach to personalisation. We are excited to back them as one of the early investments from Eximius Fund II,” said Preeti Sampat, Partner, Eximius Ventures, India’s leading pre-seed VC.

This investment marks a significant step in MyNaksh’s journey to reshape astrology for modern India. With Eximius Ventures and other investors on board, MyNaksh is poised to scale its AI-driven platform and re-establish astrology as a credible, personalised tool for self-awareness and growth for millions of Indians.

Shankar Fenestrations & Glasses India Pvt. Ltd. Awarded Gold Certification by Saint-Gobain

Ghaziabad, 15 September 2025:Shankar Fenestrations & Glasses received a Gold Certification in the Saint-Gobain Quality Excellence Program (QEP), making it the only Gold-rated QEP Processor of Saint-Gobain in North India. In a statement by the company, the accomplishment is a testament to the company’s commitment to quality, innovation, and excellence. The certification reflects standards in process quality, customer confidence, partner support, and staff commitment to Shankar Fenestrations & Glasses.

Mr. Dinesh SFG (1)

“We genuinely show gratitude to Saint Gobain and the team, and we appreciate you being a vital part of our journey. The confidence you give us and the encouragement you provide all contribute to achieving this milestone,” said the CMD. “As we move forward, we open the door to continue this partnership and provide products/services that our client trusts for quality, accuracy, and excellence.”

Mr Dinesh Chandra Pandey, founder of Shankar Fenestrations & Glasses, said, “This Gold Certification is a proud moment for all of us! It recognises not just our processes but also our commitment to deliver the best to our clientele. We create long-term desirable partnerships based on confidence and performance – and this endorsement encourages us to keep moving forward to raise our performance to even higher levels.”

The Gold Certification has been bestowed under Saint-Gobain’s global initiative to reward its top channel processors, who are recognised as meeting the highest levels of service, quality, and commitment to serving the community.

Tiger Analytics Unveils AI-Powered Pricing Solution at AWS APAC Innovation Hub in Singapore

Chennai, 15th September, 2025Tiger Analytics is proud to be featured at the newly launched AWS Innovation Hub in Singapore, a first-of-its-kind facility in the Asia-Pacific region aimed at accelerating digital transformation across industries. At the heart of this innovation showcase is Tiger Analytics’ Dynamic Pricing Solution, which leverages the power of Computer Vision and artificial intelligence (AI) to enable smarter, real-time pricing strategies for retailers and consumer brands.

Tiger Analytics

Unveiled by Amazon Web Services (AWS), the Innovation Hub is designed as a collaborative space to demonstrate cutting-edge technology use cases and help businesses—across both public and private sectors—rapidly innovate, test, and scale digital technology solutions. Tiger Analytics joins a select group of innovators whose solutions have been chosen to highlight the transformative potential of AI and cloud technologies.

“At AWS, we’re committed to helping organizations across the region unlock the full potential of cloud and AI to accelerate innovation,” said Priyanka Sudhir, Head of Innovation and Transformation, Asia Pacific & Japan, Amazon Web Services. “Tiger Analytics’ Dynamic Pricing Solution is a great example of how advanced analytics and computer vision can be applied to real-world challenges. We’re excited to showcase this solution to customers from the region at our new Innovation Hub in Singapore, demonstrating the art of the possible.”

“It’s an honor to have our solution featured at AWS’s flagship innovation facility in the region. Our Dynamic Pricing Solution is already helping enterprises improve shelf intelligence, optimize in-store pricing decisions, and boost revenue,” said Anupam Bhargava, Vice President – APAC, Tiger Analytics. “This showcase reaffirms our continued focus on building scalable AI solutions that deliver measurable business outcomes.”

Tiger’s Dynamic Pricing Solution uses computer vision models to interpret shelf and product-level data in real time – analyzing inventory levels, competitor prices, and customer interactions. Integrated with cloud-native capabilities on AWS, the solution enables retailers to optimize pricing strategies dynamically and drive enhanced operational efficiency.

This recognition further strengthens the strategic collaboration between Tiger Analytics and AWS, building on a history of delivering AI-driven outcomes across retail, CPG, and public sector domains in the APAC region.

Kenstar Launches Next-Gen 5-Star Efficient Water Heaters: Heat Faster, Give 20% More Hot Water.

Hyderabad, 15 September 2025Kenstar, one of India’s most trusted home appliance brand, announces the launch of its latest range of Water Heaters, promising to revolutionize the bathing experience. Designed for modern Indian homes, the new portfolio seamlessly blends cutting-edge technology, elegant design, and uncompromised safety, making every bath a satisfying and complete experience.

Kenstar_Water Heater

As part of its launch, Kenstar is rolling out an impactful campaign “Bath Ban Jaye,” which captures the common “half bath” dilemma faced by ordinary water heaters. The campaign highlights how Kenstar water heaters transform every bath into a complete, comfortable, and enjoyable experience.

Equipped with SwirlHeat Technology, the new range of water heaters delivers up to 20% more hot water output, while High-Density PUF Insulation ensures heat retention up to 10% longer, reducing energy consumption. The innovative German Blue Sapphire Technology extends product lifespan by 40%, offering unmatched durability. Additionally, the range is 5-star BEE rated, enabling substantial savings on electricity bills. With the 7 years warranty on tanks, the water heater guarantees extended durability, consistent performance and customer satisfaction.

“Our mission at Kenstar has always been to enhance the everyday lives of Indian households through smart, stylish, and sustainable home solutions,” said Mr. Sunil Jain, CEO of Kenstar. “With our latest range of Water Heaters, we are making brand promise: “Heats Fast, Makes It Last” addressing key consumer pain points speed, energy efficiency, and safety while elevating the design and performance benchmarks in the market. The new portfolio stands as a testimony to our commitment to innovation and customer delight, ensuring every bath becomes a complete and enjoyable experience.”

With the wide-ranging capacity from 3L to 100L, Kenstar offers a comprehensive range of new water heaters, include Storage Water Heaters, Instant Water Heaters, Tankless Water Heaters, Gas Water Heaters, and Immersion Rods. Through its smart technology, every range supports 8-bar pressure compatibility, addressing India’s growing urban demands without compromising performance.

Kenstar’s 7-Level Safety Shield delivers robust protection, incorporating features like thermal cut-out protection, IPX4 splash-proof design, and multi-functional valves. These safety measures ensure a secure and worry-free experience for consumers. The collection features premium designs, including the Art Series with wooden finishes and the Oris Series available in four vibrant color variants (Snow White, Golden Yellow, Cocoa Brown, and Ocean Blue), making them a perfect fusion of aesthetics and innovation for modern bathrooms.

Behind every trend is a story, every design a strategy, and every successful brand a journey of persistence, – Pallavi Jain, Chairperson, YFLO

Hyderabad, September 14, 2025: Fashion is not just about fabric; it is about emotion, identity, and culture. While Artificial Intelligence (AI) may automate tasks, it cannot replace the intuition, imagination, and cultural understanding of a designer. This was the central message from four leading fashion voices—Karan Torani, Tanya Ghavri, Namrata Joshipura, and Anjali Gaekwar—who engaged in a thought-provoking conversation with Ms. Pallavi Jain, Chairperson of YFLO (Young FICCI Ladies Organisation) at a session titled ‘Style Speaks Strategy’, held on Saturday evening at Park Hyatt, Banjara Hills.

Setting the tone for the evening, Pallavi Jain, Chairperson of YFLO, said, “Knowledge is power. And today, we exchange knowledge not through textbooks or boardrooms, but through the language of style, creativity, and strategy. Fashion is more than what we wear—it builds economies, drives innovation, and creates identity. Behind every trend lies a story, behind every design lies strategy, and behind every successful brand lies years of knowledge and persistence.”

Speaking about AI & Fashion, they said it is A Tool, not a Threat. The panellists emphasised that while AI will not replace designers, it will transform their roles.

Karan Torani, designer and founder of Torani, remarked: “Like photography didn’t kill painting, AI won’t kill fashion design—it will transform it. AI will take over repetitive work, but designers will move deeper into creative direction, storytelling, sustainability, and emotional branding.”

He added, “Let any technology come, Indians don’t forget their roots. Take weddings, for instance—we may live in a tech world, but the ‘bandwala’ still plays on.”

Tanya Ghavri, celebrity stylist, observed, “AI has intelligence, but humans have imagination. Machines may compute, but only the human mind can think and imagine.”

She also addressed the profession’s rise: “Until a decade ago, the word stylist was limited to film sets or magazines. Today, stylists are in demand not just in Bollywood but also in OTT, advertising, weddings, corporate shoots, and social media. Styling has transformed from behind-the-scenes to one of the most aspirational careers.”

Anjali Gaekwar, luxury retail entrepreneur and co-founder of Lighthouse, added: “Design is in our DNA—it is our identity. AI is just a tool. The Indian luxury consumer has evolved from aspiration to appreciation—seeking not just products but experiences and authenticity.”

Namrata Joshipura, internationally renowned fashion designer, stated: “Indian fashion is no longer confined to geography. Our craftsmanship has a universal language, and when blended with modern silhouettes, it resonates with women across the world.”

The panel also acknowledged concerns about AI copying signature styles and the risk of markets being flooded with cheap lookalikes—making copyright and originality urgent issues for the industry.

The speakers agreed that India remains unique in its fashion, style, and culture, and that Indian brands need not fear foreign competition.

Fashion is both local and global, and India has the advantage of heritage and innovation,” they noted.

Over 200 FLO and YFLO members attended the session. The session also had Fashion Trivia, where attendees divided into groups and tested their fashion IQ.

PMJ Jewels Announces The World’s Biggest Bridal and Half-Saree Jewellery Exhibition

Hyderabad, India ,September 13, 2025: PMJ Jewels, Hyderabad’s heritage jeweller founded in 1964, announces the world’s biggest Bridal & Half-Saree Jewellery Exhibition at Taj Krishna, Hyderabad, from September 13–15, 2025. Over 20,000 designs across contemporary diamonds and coloured gemstones, traditional polki and temple-jewellery masterpieces, and rich jadua and kundan sets are showcased at the venue for the brides to be, and also for the half-saree celebrations, family occasions, and daily wear.

fest

Building on PMJ’s much-loved Taj Krishna editions, the 2025 chapter expands curation, services and scale, reaffirming the maison’s vision to be Hyderabad’s trusted family jeweller for life’s most meaningful milestones.

“For over six decades, PMJ Jewels has celebrated life’s most precious moments with jewellery that carries trust and tradition,” said Kushal Kankaria, Chairman, PMJ Jewels. “This exhibition is our heartfelt tribute to every family and showcases our commitment to brides across the world — and especially to Hyderabad’s brides and young women stepping into tradition with half-saree — a celebration of craftsmanship, culture and care”

“For me, jewellery is not just about beauty, it is about trust. PMJ has been part of Hyderabad’s families for over 60 years, crafting traditional masterpieces with honesty and care. Over the years, that trust has grown beyond Hyderabad, reaching Telugu Diaspora across India and even continents. As a father, I am proud to see Sitara associated with a jeweller that represents tradition while inspiring the next generation. PMJ is more than a brand, it is a custodian of our most precious moments.” said Superstar Mahesh Babu, actor and brand ambassador.

“Our customers are like our extended family and we are humbled by the love they have always shown us. They do not just come to PMJ Jewels for jewellery, they come because they know we stand by every promise, every design, every detail. They know, here they can get the widest variety of designs to choose from, and they can also customize their designs to their choices and colours as need be. This showcase is another chapter in the same tradition of care and sharing joys and festivities.” says Dinesh Kankaria, Managing Director, PMJ Jewels.

What to Expect at Taj Krishna

• 20,000+ Designs to Choose From: The largest curation of bridal and half-saree jewellery under one roof.

• Curated Bridal & Half-Saree Collections: From heritage temple motifs and polki sets to modern diamond suites and gemstone highlights, designed for weddings, engagements, half-saree and festive wear.

• Live Craftsmanship & Bespoke Counters: Guests can watch artisans at work, co-create with PMJ’s designers, and explore heirloom redesign and one-of-a-kind commissions.

• Bespoke Services: Try-at-home and video consultations for families and NRI clients, old gold exchange, valuation and redesign, polishing and restoration, and lifetime buy-back or exchange.

With a presence across 40 retail stores in India and the USA, PMJ continues to serve as the family jeweller that understands and brings together trust and tradition under one roof, creating, caring for and upgrading jewellery across life stages.

Myntra partners with Vellvette Lifestyle, the makers of SUGAR Cosmetics, to unveil Molten Beauty

Bengaluru, 13th September, 2025 – Myntra and makers of SUGAR Cosmetics have announced a one-of-a-kind strategic partnership to introduce Molten Beauty, a new-age/disruptive Gen-Z brand crafted at the intersection of skincare and makeup. Molten Beauty addresses a significant white space in the Indian beauty market by bringing together Myntra’s e-commerce strength and deep consumer understanding with an innovation-led approach and brand-building expertise of makers of SUGAR Cosmetics to shape a new era of beauty for the next generation. 

Nandita Sinha, CEO, Myntra and Vineeta Singh, CEO SUGAR Cosmetics

Breaking away from conventional skincare and traditional makeup, Molten Beauty operates in an intuitive space where beauty feels fluid, weightless, and instinctive. Built on a skin-first philosophy, the brand champions products that enhance and not conceal, while delivering clinically tested benefits through vegan, cruelty-free formulations powered by active ingredients like hyaluronic acid, niacinamide, and peptides. Every product is designed to melt seamlessly into the skin, offering second-skin comfort, sensorial pleasure, and performance that resonates with Gen Z’s demand for authenticity and transparency.

The launch portfolio features SKUs across skincare and makeup, with offerings that hydrate, protect, soothe, brighten, and plump, alongside lightweight color products that double up with skincare benefits. Hero products include the Aqua Chill Moisturizer, Anti-Acne Sunscreen, Airy Blur Blush Drops, Buff Glow Lip Balm, and Velvet Blur Lip Tint. The collection is set to expand to 50+ SKUs over the coming year, staying true to Molten’s ethos of delivering multi-tasking, hybrid products that feel effortless yet expressive.

Speaking about the launch, Nandita Sinha, CEO, Myntra, said: “We are excited to partner with the team behind SUGAR Cosmetics to introduce Molten Beauty, a brand that represents the evolving needs of Gen Z beauty enthusiasts. With over 25 million Gen Z users on our platform, we understand their evolving aspirations, and with its skin-first philosophy, Molten Beauty will perfectly resonate with their aspirational beauty choices. This strategic association is poised to reinforce our place as the  go-to destination for the new generation of beauty consumers.”

Adding to this, Vineeta Singh, CEO SUGAR Cosmetics, said: “With Molten Beauty, we’re building a brand that brings together the best of care and expression; products that melt into your skin and feel like self-care. Gen Z is redefining beauty with their demand for authenticity, inclusivity, and transparency, and Molten has been crafted to reflect exactly that. Myntra’s proven expertise in building  brands allows us to deliver this new-age brand to millions of beauty-forward consumers across India, in a way that is both accessible and exciting.”

Molten Beauty will be available on Myntra and www.moltenbeauty.com. Consumers will also be able to shop the collection on M-Now, Myntra’s hyper-speed delivery service, with delivery starting in 30 minutes, making beauty even more accessible.

Launching right in time for the festive season and Myntra’s Big Fashion Festival, Molten Beauty marks one of the most significant introductions to Myntra’s beauty portfolio this year. This launch not only kicks off the celebrations with a fresh and powerful proposition but also represents a milestone where two of India’s much-loved brands have come together to solve a clear consumer need.