Category business

10th October 2025, Kochi: Turkish Airlines, the flag carrier of Türkiye, and Air Algérie, the flag carrier of Algeria, have signed a Memorandum of Understanding (MoU) to strengthen cooperation and revise Codeshare Agreement with a broadened scope. Agreements were signed by the Turkish Airlines CEO Bilal Ekşi and Air Algérie CEO Hamza Benhamouda at Air Algérie’s Headquarters in Algiers with senior executives from both airlines in attendance.

The MoU establishes a framework for enriched cooperation, including an expanded codeshare agreement. In addition to increased connectivity, the two carriers will explore joint initiatives in cargo interline services, aircraft leasing, catering, lounge access, maintenance and ground handling operations. Turkish Airlines and Air Algérie also plan to cooperate on environmental projects, sustainability initiatives, and training programs. The partnership aims to support business growth while fostering cultural, social, and economic exchange between Türkiye and Algeria.

Commenting on the agreement, Turkish Airlines CEO Bilal Ekşi stated: “Our continuing partnership with Air Algérie reflects our commitment to long-term, sustainable collaboration. This agreement marks a key step in deepening ties between both airlines. As the airline flying to more countries than any other, we remain committed to expanding cooperation across multiple areas to provide greater benefits and options for our guests. We are confident this partnership will enrich cultural and economic connections between Türkiye and Algeria and drive mutual growth.”

Air Algérie SpA CEO Hamza Benhamouda said: “We are honored to welcome the Turkish Airlines delegation to our headquarters in Algiers, as we continue to strengthen the ties between our two airlines and our two coutries. We are very pleased with this new milestone in our strategic partnership with Turkish Airlines. This comprehensive agreement, covering multiple areas of cooperation and the exchange of expertise, will undoubtedly bring mutual benefits to both our companies and to our passengers.”

India, 10th october 2025: Kuda Villingili Resort is proud to announce that the leading five-star luxury resort in the Maldives has once again been recognized among the Top 10 Resorts in the Indian Ocean,  securing the #7 ranking in the prestigious Condé Nast Traveler Readers’ Choice Awards  2025 (US). This marks the second consecutive year that the resort has earned a coveted  place on the list, a testament to its unwavering commitment to redefining luxury hospitality  and crafting experiences that truly “redefine time and space.” 

The Readers’ Choice Awards are one of the longest-running and most respected  accolades in the global travel industry, celebrating the world’s best destinations, hotels,  resorts, and experiences as voted by passionate travelers. Standing tall among some of  the leading luxury hospitality resort brands in the Maldives, Kuda Villingili’s repeat  recognition reflects its growing reputation as a distinctive Maldivian sanctuary that blends  island elegance, meaningful connection, and genuine hospitality.

Set within the tranquil waters of the North Malé Atoll, Kuda Villingili invites guests to  rediscover balance and belonging through immersive island living. The resort’s 75 villas and  residences ranging from spacious beach sanctuaries to stunning overwater escapes all  feature private pools and panoramic views, offering an intimate connection to the ocean’s  rhythm. 

Whether unwinding at the 150-metre pool the largest in the Maldives, indulging in eight  distinct dining venues that span 12 global cuisines, or surrendering to bliss at the private  island overwater Kuda Villingili Spa, guests are immersed in a seamless blend of luxury and  authenticity.  

The resort’s location near Chickens Break, one of the Maldives’ most renowned surf spots,  also makes it a favorite for adventure-seekers—while curated experiences for couples,  families, and wellness travelers ensure that every guest finds their own rhythm of paradise. 

“This recognition is especially meaningful because it comes directly from our guests,” said  Amjad Thaufeeg, Commercial Director of Kuda Villingili Resort Maldives. “To be voted  among the best in the Indian Ocean for two years in a row affirms our team’s passion and  dedication to creating experiences that are both heartfelt and unforgettable. It’s a  celebration of the people who bring Kuda Villingili to life each day.” 

The achievement further reinforces Kuda Villingili’s position among the Maldives’ leading  luxury resorts, setting it apart through its thoughtfully curated experiences, design  aesthetics inspired by nature, and commitment to authentic Maldivian hospitality. With this  renewed recognition, Kuda Villingili recommits to innovative experiences by expanding  wellness, culinary and surf offerings, sustainability and community stewardship;  maintaining eco-sensitive design and investing in local partnerships and by further  enhancing personalization and connection redefining how guests feel at home, from pre arrival to the final sunset. 

A world where time and space are redefined, Kuda Villingili Resort Maldives offers an  unparalleled blend of sophistication and serenity in the North Malé Atoll. From gourmet  journeys and surf adventures to mindful wellness rituals and family-friendly activities, the  resort curates every experience to inspire connection and celebration.  

This second consecutive award is more than a badge of honor it’s affirmation from the  very people who matter most: past guests, returning visitors, and new patrons who found  something unforgettable at Kuda Villingili.

India, 10th September 2025: Yellow Fertility & IVF, one of India’s most affordable fertility centres, has launched its new centre in Rohtak, Haryana. It has been designed as a patient-first fertility centre, combining advanced reproductive technologies with compassionate care. This centre marks a key milestone in Yellow Fertility’s expansion plan across North India.  

The Rohtak centre introduces the city’s first ISO 5 certified fertility lab, making advanced reproductive care accessible to couples who earlier travelled to Delhi-NCR or other metros for their treatment. The Outpatient Department (OPD) at the Rohtak centre of Yellow Fertility will start from September 1. 

Yellow Fertility’s Rohtak centre offers the entire spectrum of reproductive treatments, including IVF, ICSI, IUI, egg and sperm freezing, male infertility management, fertility preservation, advanced laparoscopy and hysteroscopy, and surrogacy support. It also provides supporting treatments like Platelet-Rich Plasma (PRP), TESA (Testicular Sperm Aspiration) and PESA (Percutaneous Epididymal Sperm Aspiration), diagnostics hysteroscopy, septal resection, polypectomy, cavity enhancement and more. 

With evidence-based treatments, success rates of up to 86%, transparent pricing, and EMI options, Yellow Fertility has designed the Rohtak centre to offer personalised care with emotional, psychological, and financial support throughout the fertility journey. It is further supported by a comfort-driven clinic design that helps reduce anxiety and create a stress-free experience for patients.

The centre will be led by Dr. Isha Nandal along with a team of experienced embryologists, fertility specialists, and counselors. Dr. Sonu Taxak, Director & Senior IVF Consultant, will oversee protocols to ensure uniform quality and expertise across all Yellow Fertility centres.

Ambika Bhaik, CEO, Yellow Fertility and IVF said, “Our expansion strategy aligns with our mission to make IVF possible for everyone across India. By focusing on Tier-2 and Tier-3 cities, we are ensuring that couples no longer have to travel long distances to access affordable and advanced fertility care. We are excited to add a new chapter to Yellow’s journey and remain committed to transforming the landscape of reproductive healthcare in the country.

Dr. Isha Nandal said “In this area we’ve seen many couples who were forced to travel great distances to receive fertility treatments that can and should be available closer to home. With the Rohtak centre, we are bringing cutting-edge IVF treatment and facilities to the doorstep of the city here and patients from this region will no longer have to travel to receive quality treatment and care.”

With this expansion, Yellow Fertility is advancing towards its ambitious goal of opening 100 centres by 2030, with planned expansions across Haryana, Delhi, Punjab, Himachal Pradesh, Uttar Pradesh, Karnataka, and Odisha. The brand further envisions becoming India’s largest and most trusted IVF network while making high-quality, affordable fertility care accessible to millions of aspiring parents across India and globally.

Pic Credit: https://x.com/narendramodi

The Significance of UK Prime Minister Keir Starmer’s Visit to India

Prime Minister Keir Starmer’s visit to India marks a pivotal moment in the evolving dynamics of India-UK relations. Taking place against the backdrop of a rapidly changing global landscape, this visit reflects both countries’ commitment to enhancing diplomatic engagement and cooperation. The historical significance of the meeting at Raj Bhavan in Mumbai cannot be overstated, as it underscores the importance of fostering strong bilateral ties grounded in mutual respect and shared values.

During his stay, Prime Minister Starmer engaged in discussions that laid the groundwork for intensified collaboration in key areas such as trade, security, and technology. This objective alignment signifies a strategic partnership that is becoming increasingly important in addressing challenges posed by both regional and global factors. The context of the visit is particularly relevant given the ongoing geopolitical shifts and the necessity for nations to work together to ensure stability and prosperity.

The dialogues between the two leaders opened pathways for future collaboration, highlighting numerous areas of interest for both nations. With India being one of the fastest-growing economies in the world, the potential for increased trade and investment remains a focal point of the partnership. Starmer’s commitment to strengthening cultural and educational exchanges also reflects a dual approach that values soft power alongside hard economic interests. By forging closer ties in education, there exists a significant opportunity for knowledge-sharing and innovation, which both countries can benefit from.

In conclusion, Prime Minister Keir Starmer’s visit to India signifies not only a reaffirmation of diplomatic and strategic ties but also a commitment to shaping a future that enhances cooperation across various sectors. The implications of this meeting extend far beyond immediate agreements, laying a foundation for sustained engagement and partnership between India and the UK.

The path-breaking India-UK CETA will create new job opportunities for youth, expand trade and benefit both our industries as well as consumers. In this context, PM Starmer and I discussed trade linkages and economic ties between our nations in the times to come. @Keir_Starmer pic.twitter.com/zs5obf7Hh7

— Narendra Modi (@narendramodi) October 9, 2025

Economic Cooperation: Growth Opportunities Ahead

The recent discussions between India and the United Kingdom have heralded a new phase in their economic partnership, emphasizing mutual growth and development. Both nations have recognized the critical role that trade, technology, and investment play in reinforcing their economic ties. In particular, the largest-ever UK business delegation to India highlights the potential avenues for collaboration that can benefit both economies significantly.

Trade between India and the UK has seen considerable growth, and both governments aim to enhance this trend further. Initiatives such as tariff reductions and the removal of trade barriers are being explored to facilitate smoother transactions between the two nations. Business leaders from diverse sectors have expressed optimism about the vast market potential in India, showcasing British expertise in various fields, including green technology, financial services, and pharmaceuticals. These sectors present an incredible opportunity for investment, fostering innovation and job creation in both countries.

Technology transfer is another vital area of focus. As India continues to develop its digital infrastructure, partnerships with British companies can facilitate skill development and knowledge sharing, which can elevate India’s technological landscape. This collaboration can position both economies to explore cutting-edge advancements, particularly in artificial intelligence and cybersecurity, which can lead to enhanced productivity and efficiency across industries.

Investment opportunities also form a significant part of this economic cooperation. UK investors are increasingly looking towards India for diversifying their portfolios, particularly within the context of the burgeoning start-up ecosystem. Efforts to ensure a conducive business environment are essential, and initiatives such as the UK-India Business Council are pivotal in fostering dialogue and partnership amongst business communities.

In conclusion, as India and the UK strengthen their economic bonds, the efforts of both nations to promote trade, technology collaboration, and investment opportunities will create an impactful framework for shared growth and prosperity.

Cultural Exchange: Fostering Mutual Understanding

Cultural exchange plays a pivotal role in strengthening the relationship between India and the United Kingdom, allowing both nations to foster mutual understanding and appreciation. Through various initiatives in arts, music, and literature, cultural ties are reinforced, paving the way for collaborative ventures that benefit both societies. Notably, events showcasing Indian traditions in the UK and British culture in India have contributed to a richer cultural dialogue.

The recent visit between leaders from both nations highlighted several notable cultural initiatives. For instance, art exhibitions featuring Indian artists have found a place in British galleries, while British art and theatre companies have toured India, drawing significant audiences. These exchanges provide a platform for artists and performers to showcase their talents, bringing diverse narratives to light and encouraging dialogue on various social issues. Such events are vital as they allow the public to engage with each other’s cultures, thereby breaking down stereotypes and fostering empathy.

Prominent figures like Ed Sheeran, who has spoken warmly of Indian music and culture, symbolize the bridging of these cultural divides. His collaborations and performances have inspired a new generation to appreciate global music influences, further emphasizing the role of celebrated artists in this exchange. Similarly, Indian musicians and filmmakers are gaining recognition in the UK, encouraging cross-cultural collaborations that enrich both industries.

By leveraging cultural ties, India and the UK can enhance their partnership beyond mere economic cooperation. They can create lasting relationships through shared experiences and artistic expressions. This cultural exchange not only strengthens diplomatic relations but also empowers communities to appreciate the diversity of human expression, substantiating the belief that through understanding comes progress.

Educational Collaboration: Bridging Futures

The recent diplomatic engagement between India and the United Kingdom has set the stage for an enhanced educational partnership, emphasizing the critical role of academic collaboration and student exchange programs. With both nations prioritizing education as a pillar for innovation and socio-economic growth, the strengthening of ties in this sector promises to yield substantial benefits for students and institutions alike.

One of the key initiatives emerging from this collaboration involves establishing joint research programs and facilitating access to educational resources. Indian and UK universities are working together to develop innovative curricula that not only equip students with essential skills but also foster a culture of research and inquiry. This academic synergy allows for the sharing of best practices, enabling institutions to adapt to the requirements of a rapidly changing global job market.

Moreover, student exchange programs are designed to enrich the educational experience by providing opportunities for students to immerse themselves in different cultural and academic environments. Through these exchanges, students gain a broader perspective, enhancing their employability and fostering international networks. Programs like the Commonwealth Scholarship and the India-UK Educational Partnership initiative aim to simplify the process for students wishing to study abroad, making access to quality education more equitable.

Funding opportunities play a crucial role in supporting these educational endeavors. Both governments are exploring financial models and partnerships with private sector stakeholders to increase opportunities for scholarships and research grants, ensuring that financial barriers do not impede talented individuals from pursuing academic excellence. By investing in educational capital, India and the UK can harness the potential of their youth, powering innovation and driving future economic growth.

As this partnership continues to evolve, it is evident that the educational collaboration between India and the UK is not merely an exchange of knowledge but a strategic alliance that bridges futures.

Pune(S.N),10th october 2025: Titan, in collaboration with the heritage watch retailer C.T. Pundole & Sons, hosted two remarkable back-to-back experiential events that celebrated the brand’s spirit of innovation, artistry, and design excellence.

The first event, held on 5th October, unveiled Titan’s latest collections Glimmers of Raga by Titan and Stellar 3.0 of Titan in a captivating evening that blended elegance, drama, and technology. Guests were treated to a mesmerizing theatrical showcase and a stunning light-and-sound experience that beautifully narrated the stories behind the two collections. The event reflected the very essence of these timepieces — bold, graceful, and timeless.

Speaking at the launch, Cawas Pundole, Owner of C.T. Pundole & Sons said, “We are thrilled to introduce Raga Glimmers and Titan Stellar to our patrons. These collections truly represent the evolution of style and substance, and we look forward to seeing our customers embrace them.”

Continuing the creative celebration, Titan and C.T. Pundole & Sons hosted another exclusive event on 7th October for the unveiling of Ultra Slim by Edge an artistic ode to minimalism and modern craftsmanship. Known for its ultra-thin silhouette and refined design, the Edge collection was presented through an immersive, art-inspired in-store experience.

Guests experienced a thoughtfully curated showcase of artistic installations that reflected the core philosophy of Edge where sophistication seamlessly meets simplicity. Among those in attendance were interior designer and influencer Ppalak Shah, who shared her perspective on Edge as a form of wearable art, and Chief Guest & Serial entrepreneur Bharat Daga, who appreciated the collection’s emphasis on understated design and its reflection of Titan’s creative innovation.

Jaikishen Mehta, Head – Sales (Premium), Watches & Wearables, Titan Company Ltd., also addressed the gathering and stated, “Edge represents Titan’s continued commitment to design-led innovation. We’re proud to bring this collection to life through artistic storytelling that resonates with today’s modern watch owner.”

These twin events not only showcased Titan’s diverse design language — from the glamorous allure of Raga Glimmers to the cosmic inspired Stellar and the minimalist sophistication of Edge — but also reaffirmed the enduring partnership between Titan and C.T. Pundole & Sons, a name synonymous with trust, heritage, and excellence in Pune’s watch retail landscape. Together, they continue to craft experiences that transcend time, celebrating the art of watchmaking and the elegance of human expression.

India, 10th october 2025: For Indian travellers, Southeast Asia continues to be a region filled with possibilities. Whether it is the pristine beaches of Thailand, the ancient temples of Cambodia or the island charm of the Philippines, each destination offers something unforgettable. Now, thanks to Malaysia Airlines and its sister airline under the Malaysia Aviation Group (MAG), Firefly, travellers can combine two holidays in a single, seamless journey, without the long layovers or complex connections that once made multi-country travel a challenge.

Malaysia Airlines currently operates direct flights from ten Indian cities—Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kochi, Kolkata, Ahmedabad, Amritsar and Trivandrum into Kuala Lumpur International Airport (KLIA Terminal 1). From there, Firefly connects you to exciting regional destinations such as Krabi, Siem Reap and Cebu. With both airlines operating under MAG, Indian travellers can benefit from smooth transits through a single terminal, with checked-through baggage and coordinated schedules. This means less time waiting and more time discovering.

Krabi, Thailand A Coastal Escape of Cliffs and Calm

Krabi is one of Thailand’s most scenic beach destinations. Known for its dramatic limestone cliffs and turquoise waters, it offers the perfect combination of relaxation and outdoor adventure. Railay Beach is a favourite for sunseekers and climbers alike, while island-hopping to Phi Phi or Hong Island adds variety to the stay. Inland, Krabi’s hot springs, jungle trails and the climb to Tiger Cave Temple offer alternative experiences away from the coast. It is the kind of destination that invites slow mornings, spontaneous exploration and long evenings by the sea.

Siem Reap, Cambodia – Temples, Culture and Timeless Heritage

Siem Reap offers a completely different pace, drawing travellers into the historic heart of Cambodia. As the gateway to the Angkor temple complex, it delivers one of the world’s most iconic cultural experiences. From the early morning light at Angkor Wat to the intricate carvings of Bayon and the tree-root-covered ruins of Ta Prohm, the scale and mystery of the site are humbling. The town itself has its own quiet charm—bike-friendly lanes, bustling markets, riverside restaurants, and a warm, welcoming atmosphere that makes every visitor feel at home.

Cebu, Philippines – Island Adventure with a Cultural Heart

In the Philippines, Cebu combines island landscapes with a touch of city life and history. Spanish colonial landmarks like Magellan’s Cross sit alongside modern cafés and bustling waterfronts. Beyond the city, travellers can swim with whale sharks in Oslob, explore waterfalls in Badian, or dive off the reefs of Mactan and Malapascua. With its mix of experiences, from deep-sea adventures to heritage walks, Cebu is ideal for travellers who enjoy variety and spontaneity during their holidays.

Bonus Stop: Discover Malaysia on the Way

What makes this journey even more rewarding is the chance to add a bonus side trip with Malaysia Airlines at zero fare, where you pay only the taxes. With Kuala Lumpur serving as your transit hub, it’s easy to extend your holiday by a few days and explore Malaysia deeper. Whether it’s the beautiful beaches and scenic cable car rides in Langkawi, the colonial charm and renowned cuisine of Penang, or the family-friendly attractions and shopping of Johor Bahru, each destination offers a unique experience. 

Adding to the appeal, Malaysia has recently made it easier than ever for Indian travellers by allowing visa-free entry for Indian passport holders. 

With one trip, you can now explore multiple destinations across Southeast Asia,  made possible by Malaysia Airlines and Firefly.  For Indian travellers, this marks a new era of connected journeys. With visa-free access to Malaysia and direct departures from ten Indian cities, the path to Southeast Asia’s hidden gems has never been clearer. Two holidays in one is no longer a travel secret it is simply the smarter way to explore.

October 9, 2025: Every household faces uncertainties, and financial security can often feel fragile in the face of life’s unpredictability. A term life policy is designed to provide stability in such times. It is affordable, straightforward, and built to protect families from the burden of financial loss. By paying a fixed sum to your family members in the event of your untimely demise during the policy term, it ensures that their future plans are not disrupted.

Whether it is maintaining a home, paying off debts, or securing children’s education, this type of cover can act as a vital safety net. Keep reading to understand its features, benefits, and why a term life policy is considered a cornerstone of sound financial planning.

What is a Term Life Policy?

A term life policy is the simplest form of life insurance. It provides pure risk cover, meaning the only benefit is the payout to nominees if the insured person passes away during the chosen policy term. Since it does not have an investment element, premiums are comparatively low. This makes it an efficient way to secure high coverage at a fraction of the cost of other life insurance options.

Why Families Need a Term Life Policy

Families often rely on a single source of income to meet essential expenses. The sudden loss of that income can cause significant financial distress. A term life policy helps to replace this income and ensures that dependents can continue their lives without interruption.
The benefit amount can be used to repay loans, cover household costs, or invest in education and healthcare. By taking this step, you create a foundation of security that supports your loved ones during uncertain times.

Features of a Term Life Policy

There are some essential features of a good term life policy. Here are a few to name some:

Affordable Premiums

The cost-effectiveness of a term life policy is one of its strongest advantages. Even with a modest premium, you can secure a sum assured that is large enough to provide meaningful financial support to your family.

Flexible Duration

Policies offer flexibility in selecting terms that can range from 10 years to 40 years. You can align the cover with life stages such as raising children, paying off a mortgage, or reaching retirement.

High Sum Assured

Because the premiums are low, you can opt for a high sum assured. This ensures that your family is well-supported in the long term, meeting major commitments with ease.

Customisation with Riders

Optional riders can be added to a term life policy. These include critical illness cover, accidental death benefit, or waiver of premium. Riders make the plan adaptable to individual needs and risks.

Eligibility and Documentation

To purchase a term life policy, you must fall within the eligible age bracket, usually between 18 and 65 years. Standard documents include proof of age, address proof, identity proof, and income records. For higher cover amounts, medical tests may also be required. Having these ready ensures your application process is smooth and efficient.

How Premiums are Calculated

The premium of a term life policy depends on your age, lifestyle, health condition, and the coverage amount you choose. Younger applicants with healthy habits usually enjoy lower rates. Starting early means you can lock in a cost-effective premium for the entire term, which makes long-term planning easier and more affordable.

Tax Benefits of a Term Life Policy

In addition to financial protection, a term life policy provides tax savings under the Income Tax Act. Premiums paid can be claimed as deductions, and in most cases, the death benefit paid to nominees is exempt from tax. This dual benefit makes the policy a practical tool for managing both protection and tax efficiency.

Clearing Common Misconceptions

Many people delay buying a term life policy because of misunderstandings. Some assume that if the policy has no maturity benefit, it is of limited value. The fact is, its primary goal is to provide protection, which is invaluable.

Others think the buying process is complex. In reality, online platforms have made it straightforward, with clear terms and transparent comparisons available at your fingertips.

To select the right term life policy, calculate your family’s needs, including living expenses, future education, and outstanding liabilities. Decide the duration for which your family will require support. Then compare policies on their coverage, riders, and premiums. Honesty in declaring your health and lifestyle details is important to avoid claim issues later.

Claims Process and Settlement

The effectiveness of a term life policy is seen during claims. A reliable claim settlement ratio is essential to ensure that nominees receive benefits without delay. Beneficiaries need to provide documents such as the death certificate, identity proof, and the original policy. A smooth claims process provides comfort to the family in difficult times.

A Policy that Protects When it Matters Most

A term life policy is one of the most effective ways to provide financial protection for your family. With its affordable premiums, flexible terms, and significant coverage, it ensures that loved ones are shielded from financial strain in your absence.

This type of policy should be viewed as a financial essential, rather than an optional choice. If you are ready to make this commitment, you can compare options and purchase through trusted online insurance brokers like Jio Insurance Broking Ltd.

India, 9th october 2025:This festive season, immerse yourself in luxury and elegance with an exclusive, limited-time offer at ITC Royal Bengal and ITC Sonar, perfect for your holiday. Situated in the heart of Kolkata, the magnificent ITC Royal Bengal, a LEED Platinum-certified marvel, pays tribute to the region’s rich heritage. Meanwhile, ITC Sonar, nestled among lush gardens and serene water bodies adorned with water lilies, showcases artful minimalist architecture and holds both LEED Platinum and LEED Zero Water certifications.

Together, these luxurious destinations offer 693 rooms, suites, and serviced residences, 14 exquisite dining options, 22 event and meeting spaces, and 2 wellness centres, making them truly one-of-a-kind. Club ITC members can enjoy up to 30% savings, while non-members receive up to 20% discounts on flexible rates, including breakfast and offerings in holistic wellness and fine dining. This special is valid until 31st October 2025, ensuring a seamless blend of luxury and comfort throughout your stay.

Hyderabad, 9th October 2025: Freedom Refined Sunflower Oil, one of India’s leading edible oil brands, has signed the legendary cricketer Rahul Dravid as its brand ambassador. Rahul Dravid, popularly known as ‘Mr. Dependable’ for his disciplined lifestyle, a reputation of reliability, and consistency which resonates perfectly with Freedom Oils core values of consistent quality, trust, and dependability.

Through this association, Rahul Dravid will feature in innovative campaigns across television, digital, and social media, inspiring families to embrace healthier cooking practices using ‘dependable’ Freedom Refined Sunflower Oil. The brand’s philosophy of ‘Eat Healthy and Live Healthy’ aligns seamlessly with Dravid’s belief in diligence, poise, conscious choices, and balance—values that not only shaped his cricketing career but also guide his personal way of life.

Freedom Healthy Cooking Oil and Rahul Dravid both embody what it means to be truly unique and trustworthy—each inspiring millions in their own right. Just as Dravid’s dedication and quiet resolve earned him the nation’s heart, Freedom Refined Sunflower Oil brings that same spirit into every home, promising purity and nourishment with every drop encouraging people to eat healthy and live an active life.

“I have always believed that discipline and mindful habits are the cornerstones of a fulfilling life. Freedom Refined Sunflower Oil brings those values into the kitchen—inspiring people to lead an active and healthy life, without losing out on taste or nourishment. In my own home, ‘Freedom’ has become a trusted part of our meals, encouraging healthier and happier living. What we eat directly shapes how we feel, and I’m proud to partner with a brand that motivates families to eat consciously and enjoy every bite together,” said Rahul Dravid.

Mr. P. Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing, Gemini Edibles and Fats India Ltd, added: “We are honoured to welcome Rahul Dravid to the Freedom family. His diligence, balance, and consistency mirror the values we uphold as a brand. We provide oils that are nutritious, light, and flavourful — helping families adopt healthier habits. Rahul’s presence will inspire households across the country to embrace mindful cooking, ensuring that everyday meals become a source of joy, balance, and well-being.”

According to Mr. Chetan Pimpalkhute, Head Marketing, Gemini Edibles and Fats India Ltd. “Having Rahul Dravid as the face of Freedom Refined Sunflower Oil is truly special. His dedication, balance, and mindful approach to life perfectly reflect our brand’s philosophy of ‘Eat Healthy and Live Healthy.’ Through this association, we hope to inspire families across India to adopt healthier cooking habits, make conscious choices in the kitchen, and enjoy meals that nourish both body and mind.”

New Delhi, October 09, 2025 – FUJIFILM Corporation today announced the launch of the “FUJIFILM X-E5” (X-E5) in India. Priced at MRP INR 159,999 (Body only), the X-E5 becomes the latest addition to the X Series, combining outstanding image quality with a compact, and lightweight design.

The X-E5 is a lightweight and compact mirrorless digital camera, weighing approximately 445g*1, equipped with the back-illuminated 40.2 megapixel “X-Trans™ CMOS 5 HR”*2 sensor and the “X-Processor 5” high-speed image processing engine. X-E5 is the first in the camera series that features a powerful five-axis IBIS mechanism offering up to 7.0 stops in the center and 6.0 stops at the periphery*3. This makes it an effortless,” daily carry” that remains adaptable to the most challenging scenarios. For the first time in the X series, the camera features a top-plate crafted solely from machined aluminum. By combining sharp, flat edges with carefully curved surfaces, the top-plate delivers a smooth metallic texture and a high sense of rigidity, offering a premium feel when holding the camera. The new “Classic Display” mode*4 provides a clean viewfinder image with key information at the bottom of the frame. Combined with a body style that allows you to operate the dials and the lever with one hand, you can immerse yourself in image making with the camera to your eye.

Mr. Koji Wada, Managing Director, FUJIFILM India, said, “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world.’ With the launch of the FUJIFILM X-E5, we are bringing the perfect balance of classic design, modern innovation, and accessible performance ensuring that both enthusiasts and professionals can immerse themselves in the joy of photography.”

Mr. Arun Babu, Associate Director and Head of Digital Camera, instax™ and Optical Devices Division, FUJIFILM India, further added, “The FUJIFILM X-E5 is designed to resonate with the evolving needs of Indian photographers who value style, convenience, and uncompromised image quality. Its intuitive operation, elegant design, and immersive features such as the Classic Display mode and customizable film simulations make it a companion that elevates the creative journey. With this launch, we aim to inspire a new wave of creators across India to rediscover the essence of photography.”

The X-E5 retains the classic style of the X series while embodying an innovative design that pursues elegance. It is equipped with features and operability that inspire the joy of photography. Catering to a wide range of users, from photography enthusiasts to those using a digital camera for the first time, this camera offers the delight of owning a sophisticated tool and the excitement of immersing oneself in the world of photography. 

*1 Including battery and memory card

*2 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.

*3 Based on CIPA 2024 standards. Yaw/pitch/roll correction performance when equipped with FUJINON XF35mmF1.4 R lens (sold separately) 

*4 Only available on the EVF

Product Features

(1) A product design that embodies a classic yet highly sophisticated presence.For the first time in the X series, the top-plate is carved from a single piece of metal. The distinct tapered design on the rear of the top plate enhances the metallic texture while improving the operability of the dials, ensuring a seamless and comfortable shooting experience.

The newly designed Film Simulation dial features a precision-cut indicator window that minimizes the gap between dial and body for an exact finish. Additionally, you can individually set Film Simulation and image quality settings to the FS1-FS3 positions, allowing you to save your own FS recipes. 

• Refinement is central to every aspect of X-E5’s design. For example, the viewfinder and diopter adjustment control fit flush with the body. By refining vertical and horizontal elements, the design preserves the essence of a traditional camera while exuding a sophisticated presence. 
• A stylish rope-type shoulder strap is included. It complements the sophisticated camera design. 

(2) Features and operability that immerse you in the world through the viewfinder

• Equipped with a retro and minimalist “Classic Display” mode for the EVF, inspired by the old film cameras. The information on the EVF has been simplified as much as possible. Combined with a body style that allows you to operate the dials and the lever with one hand, you can immerse yourself in image making with the camera to your eye. 
• The X-E5 has a new Surround View function that displays the area outside the shooting range as a semi-transparent or line pattern according to the aspect ratio. While looking through the viewfinder, users can easily switch between these two modes using a lever, providing a shooting experience that is similar to an OVF, even though it is an EVF.
• A control lever is mounted on the front of the camera, offering customizable functionality such as switching VIEW MODE, changing aspect ratios, and adjusting the digital teleconverter magnification. This ensures exceptional operability and versatility.

(3) Powerful in-body image stabilization and advanced features for expanded creative possibilities

The detection accuracy of the gyro sensor has been improved, and we also adopted a new algorithm that enhances responsiveness to camera shake. Thanks to the latest technologies, the camera realizes 5-axis compensation performance of up to 7.0 stops at the center and 6.0 stops at the periphery. The compact body is equipped with powerful image stabilization, allowing for comfortable shooting across a wide range of scenarios.

• The camera features a digital teleconverter function that allows 1.4x and 2.0x zoom levels. Equipped with the high-resolution “X-Trans™ CMOS 5 HR” sensor, it enables zooming with minimal loss of image quality, making it versatile for a wide range of shooting scenarios.
• The rear tilting monitor can be flipped upward and forward facing up to 180 degrees, which can accommodate a wide variety of compositions, from high to low angle, as well as selfies.
• The X-E5 is capable of shooting in 6.2K/30P resolution. It features a tracking AF function during video recording, ensuring high-quality and smooth footage.

(4) Equipped with a high-performance sensor and high-speed image processing engine to achieve high image quality and high-performance AF

• The fifth generation of the X series is equipped with the back-illuminated 40.2 megapixel “X-Trans™ CMOS 5 HR” sensor. The latest image processing algorithms deliver high resolution while maintaining a high signal-to-noise ratio. 
• Because the improved pixel structure allows more light to be captured efficiently, ISO 125, which was the extended sensitivity in the previous model*5 can be used as the normal sensitivity. In addition, the electronic shutter can be set to a shutter speed of 1/180000 sec. at the fastest, achieving highly precise control of exposure time.
• The X-E5 features an AI-based subject detection AF, developed using deep learning technology to detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*6. 
• The latest AF predictive algorithm provides high tracking performance for moving subjects and high precision AF in low-contrast environments.