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Chennai, September 23, 2025: Thryve Digital, the dedicated GCC for a leading US health insurance plan and hospital network, will now operate under the name enGen. The move marks a strategic milestone for the company as it steps into a new era defined by greater cohesion between its US and India operations, a sharper go-to-market identity, and a stronger employer brand.

The rebrand brings its India operations into full alignment with enGen’s global identity, reinforcing its role as a unified organisation delivering end-to-end technology and business services to health payors and provider systems across the United States.

Operating since 2014, formerly as HM Health Solutions Inc., enGen is a wholly owned healthtech subsidiary of Highmark Health. Headquartered in Pittsburgh, Pennsylvania, enGen, supports healthcare delivery for millions of members in the US. The rebrand marks a key milestone in the company’s global integration strategy, aimed at delivering seamless, scalable, and cost-effective healthtech solutions. 

India has played a pivotal role in this growth story. The team in India powers core technology platforms, drives enterprise-wide digital transformation, and supports mission-critical operations. The rebranding will contribute in unifying its East and West teams under the enGen name. This change acknowledges the ongoing contributions of the East team, which has been integral in supporting clients and members across time zones and contributing to the company’s collaborative culture. 

Speaking about this, Marcus Johnson, Head of Growth and Enterprise Effectiveness, said, “This rebrand is a defining moment for us. It reflects the organisation we have become, a globally integrated healthtech leader with deep capabilities across the US and India. For our people, it provides clarity and pride in being part of a unified multinational. For our clients and partners, it simplifies our identity and strengthens our value proposition. And for the industry, it signals that enGen is ready to lead with scale, agility, and one cohesive vision.’’

The rebranding will be rolled out in phrases through 2025. While the Thryve Digital name will be retired from external use, there are no changes to roles, reporting structures, or day-to-day operations.

This transition simplifies the company’s brand, sharpens its go-to-market approach, and enables enGen to act with greater agility in a rapidly evolving healthcare environment. With a unified identity and a globally distributed team, enGen is well-positioned to drive the future of healthcare technology at scale and with impact.

Mumbai, 23rd September, 2025: Mumbai-based Offee has launched India’s first BYOD (Bring Your Own Device) Green Exam Grid, an offline-first, book-sized IoT hub that creates a secure local network so students can take digital exams on their own devices without internet or computer labs. With over 3 million digital exams conducted across 100+ top campuses, Offee has already transformed assessments across diverse formats and disciplines. Aligned with NEP 2020, Digital India, and Viksit Bharat 2047, Offee is pioneering a future-ready education model that empowers students and institutions with technology-driven, inclusive assessment solutions.

Trusted by India’s leading universities, including Somaiya Vidyavihar University, SNDT, and JBIMS, Offee is the preferred partner for institutions seeking to move beyond traditional exams towards secure, scalable, and technology-driven assessments. The Green Exam eliminates connectivity gaps, reduces paper dependency, overcomes the challenge of limited computer availability in labs, and ensures assessments are secure, sustainable, and accessible for institutions of all sizes. By creating a local offline network, it also prevents internet-enabled cheating in computer labs or through mobile devices, ensuring a controlled and fair exam environment.

“With the Green Exam, we are solving two critical challenges in assessments that are accessibility and security. Our offline-first innovation not only prevents internet-enabled cheating but also ensures that every institution, no matter its infrastructure limitations, can conduct reliable, eco-friendly, and digital exams and cut down on paper, infrastructure, and connectivity requirements. This is a step towards a truly inclusive and future-ready education system for India,” said Amit Shah, Founder & CEO, Offee.

Kolkata, 23 September 2025: Dabur Amla Hair Oil, India’s leading hair oil brand, has launched a campaign titled “Hair Washing Se Pehle, Dabur Amla Wali Oiling Ji,” featuring its brand ambassador, Deepika Padukone. The campaign is designed to revive the time-tested practice of pre-wash oiling, positioning it as a vital and modern ritual for today’s fast-paced consumers.

In an era of quick fixes, the campaign encourages young Indians to embrace a small yet meaningful change by making oiling before shampoo a non-negotiable step in their hair care routine. The core message blends tradition and science, supported by a catchy jingle featuring Deepika Padukone that reinforces the ritual in a memorable way across all touchpoints.

“With this campaign, we are not just driving awareness—we are driving a behavioral change. Oiling before hair wash is a simple shift but one with long-term benefits for hair health,” said Abhishek Jugran, Executive Director -Marketing, Dabur India Ltd. “By combining cultural insight, scientific efficacy, and a memorable jingle, we have made Dabur Amla Hair Oil relevant for today’s generation while staying true to its legacy of trust and Mazbooti which has made Dabur Amla the World’s No. 1 Hair Oil.”

Ankur Kumar, Head of Marketing, Hair Care, Dabur India Ltd., added, “This campaign reminds consumers of a time-tested haircare ritual that generations have trusted. With Deepika Padukone as the face of this campaign, Dabur Amla reinforces that oiling is not optional—it is the essential, foundational step for truly healthy hair. Oiling with Dabur Amla before every wash is the simplest yet most powerful step towards stronger, longer, and thicker hair.”

The campaign was conceptualized and executed in partnership with Ogilvy North. “Our goal was to make Dabur Amla Oil relevant to the new generation by understanding their existing behaviors and positioning the product as a natural fit within their daily routines, rather than simply preaching its benefits,” said Prakash Nair, President of Ogilvy North.

The brand’s mission is to make oiling with Dabur Amla more frequent and relevant for today’s youth. The campaign’s message is being amplified through a comprehensive and integrated media plan.

By – Jaivinder Singh Gill, Regional Vice President and Managing Director – Asia Pacific, Middle East, and Africa at Diebold Nixdorf

“With the advancements in GST reforms, digital payments and financial inclusion, there is a lot happening now. This presents a great opportunity to reimagine how banks, fintechs and payment providers can work together to offer seamless, secure and scalable financial services.

Few takeaways to contemplate on:

• How to stay nimble as one works with evolving regulations?
• What innovations can one provide to further the thrust to drive inclusion to areas beyond metros?
• How to extend existing processes to ensure customers continue to trust the digital ecosystem being built?

At Diebold Nixdorf, we understand that the next decade of BFSI is going to be about the intersection of technology, policy and consumer behaviour. From my perspective it is the leaders who can anticipate where things are going in this new marketplace – not just react – will impact the future.

There are incredible opportunities in the present and it is time to seize them.”

By – Abhishek Wadekar, Founder Chairman – Tradelink International Private Limited

“Introduction of the new GST reforms is a timely and welcome step for the agri-input industry. By reducing the tax burden on critical raw materials for fertilizers and making compliance procedures simpler, the government is encouraging an environment which is more efficient for trade and industry. The steps will not only ease cost pressures along the supply chain but also help speed up modern farming practices and enhance market efficiency. At Tradelink International, we view this as a powerful indication of the government’s determination to create a solid agri-value chain and unlock new private investment opportunities in the sector.”

National, 23rd September 2025: Feeding people’s potential. One language at a time. On International Day of Sign Languages, KFC India is taking a meaningful step towards expanding its Kshamata program, by pioneering a written English comprehension program for speech & hearing-impaired (SHI) team members. 

Launched in partnership with Atypical Advantage, India’s largest livelihood platform for people with disabilities, the initiative will train 100% of KFC’s SHI teams in essential writing & comprehension skills by 2026. Based on the insight that most workplace communication is written, this program addresses challenges SHI team members face due to limited exposure to languages other than Indian Sign Language (ISL). 

By strengthening written comprehension, KFC India is helping SHI teams work more independently, communicate confidently, and grow in their careers, furthering the long-standing mission of KFC Kshamata to feed people’s potential & empower SHI teams. In 2024, KFC India became the first QSR in the country to launch a Sign Language training program for 100% of its employees. This year’s written English comprehension program for specially-abled teams, in turn, makes the communication bridge stronger & more effective. 

Speaking about the initiative, Aman Lal, Chief People Officer, KFC India, said: “KFC Kshamata reiterates our commitment towards feeding people’s potential and building a more inclusive world. Communication is key to bridging the ability gap & while we continue to focus on raising awareness for Indian Sign Language, this year, we’re also looking at it from the lens of written communication. The written English comprehension program will lower barriers to communication & equip our SHI teams with tools to navigate workplace communication independently. Atypical Advantage are front-runners in creating pathways for persons with disabilities, and have been instrumental in shaping this program. With an aim to train 100% SHI team members by 2026, it’s a powerful step towards fostering inclusion at scale.” 

Vineet Saraiwala, Founder & CEO-Atypical Advantage said, “At Atypical Advantage, we’ve always believed that true inclusion begins when persons with disabilities are equipped with the tools to thrive independently. This partnership with KFC India is a landmark step towards unlocking the potential of speech and hearing-impaired talent by building their confidence in written English — a critical workplace skill. It is incredible to witness KFC’s inclusion initiatives, where on one hand they are expanding the reach of Indian Sign Language, and on the other, strengthening English skills among speech and hearing-impaired team members. This dual approach is a powerful example of how inclusion can bridge the communication divide.”

The program is designed as a 50-hour virtual training, with a curriculum focused on basic grammar, email writing, and reading comprehension. The program is specifically crafted to bridge a crucial learning gap faced by many speech & hearing-impaired  employees, who received early education only in Indian Sign Language (ISL).  While ISL remains their first language and a source of pride, workplace communication often also requires English – making it important to build confidence in both.

As part of KFC’s commitment to become the most purposeful QSR brand in the country, the brand remains focused on maintaining 2% of workforce from the SHI community in the coming year. Other milestones under KFC Kshamata include: 

• 2X growth in number of speech & hearing-impaired team members, as well as Special KFCs (restaurants operated by SHI employees) in the last 5 years 
• 5% of SHI team members have progressed their careers within KFC & hold restaurant leadership positions currently 
• In 2024, KFC became the first QSR to roll out mandatory Sign Language training. Today, every new employee undergoes this training during induction, leading to 18K+ people being trained in ISL 
• To support success of SHI teams, KFC has a dedicated Sign Language Coach who works closely with them
• 100% of our restaurant trainings now include Sign Language insets and subtitles, making them truly inclusive. 

23 September 2025, India : VT Markets has announced the launch of a dedicated CSR initiative to support families affected by the recent floods in Punjab. Partnering with Mission Deep Education Trust, the company is channeling resources to distribute 100 comprehensive relief kits to households across some of the hardest-hit villages and relief camps.

This initiative is part of VT Markets’ ongoing commitment to stand with communities during times of crisis, extending support beyond its role as a global trading platform. By directly contributing to recovery efforts, the company seeks to ensure that vulnerable families receive urgent assistance to meet both their basic and long-term needs. The relief kits have been carefully structured to provide holistic support. The 50 food kits are designed to cover nutritional essentials such as flour, rice, pulses, tea, sugar, and dry milk to help families safeguard their health and well-being as they navigate the immediate aftermath of the floods. At the same time, the 50 daily essentials kits provide blankets, medicines, soaps, sanitary pads, clothing, and slippers, items that restore dignity, warmth, and hygiene for families who have lost access to everyday supplies.

Distribution will be led by volunteers from Mission Deep Education Trust, who will ensure the kits are delivered directly to those in need. To strengthen transparency and amplify awareness, the activity will be documented through photographs and videos, highlighting the impact of the initiative and encouraging broader community involvement in relief and rebuilding efforts.

Beyond short-term aid, this CSR effort also reflects VT Markets’ broader vision of responsible corporate citizenship. The company has consistently emphasized the importance of supporting communities, advancing education, and contributing to resilience regions where people face sudden and life-altering challenges. Through collaborations with local organizations, VT Markets ensures that its contributions are not only immediate but also meaningful, sustainable, and aligned with real community needs.

New York, 22 september 2025: On a sunlit afternoon at the heart of Manhattan, Times Square became a hub of positivity as Tirlok Malik shared the secrets of a happy and peaceful life with an enthusiastic crowd celebrating World Peace Day.

Marking the 21st anniversary of the event, organized by Reverend Paul Sladkus, Founder of Good News Corporation, Malik captivated attendees with his “Happy Life Yoga,” emphasizing the power of laughter and inner happiness as essential tools for global peace. “Peace and laughter go together,” he told the crowd. “If you are happy yourself, you can bring peace to the world.”

The event, graced by an array of global icons, highlighted the universal appeal of Malik’s message. Manhattan Borough President Mark Levine attended the celebration, alongside luminaries such as the iconic South African film producer Anant Singh.

The event was supported by the likes of Ringo Starr, Michael Douglas, Sister Jenna, Stevie Wonder, Jane Goodall, Reachel Singh, Rebecca Irby, Shakira, Oprah Winfrey, and Deepak Chopra, each showing their support for peace and wellness initiatives.

Malik’s joyful demonstration included interactive laughter exercises, mindfulness techniques, and simple yoga poses, inviting participants of all ages to engage in a collective experience of happiness. His approach resonated deeply with the audience, who responded with laughter and applause throughout the session.

“World Peace Day is not just about ending conflicts—it’s about cultivating joy within ourselves,” Malik said. “When we laugh together, we connect, and connection is the first step to lasting peace.”

As Times Square echoed with laughter and smiles, Malik’s message served as a timely reminder that peace begins with personal happiness and can ripple out to the world at large.

New Delhi, September 22, 2025 | Shalimar Paints, a pioneer in the Indian paint industry for over 120 years, is introducing three new products that bring together beauty, durability, and sustainability, while building on the brand’s existing product range. The launch lineup includes Hero Insignia Luxury Interior Emulsion, Superlac PU Gloss Enamel, and Hero Weatherguard 12 Luxury Exterior Emulsion; each created to deliver lasting performance and timeless design for modern homes.

Hero Insignia: Luxury That Lasts
Hero Insignia is our most advanced interior finish yet, with a water-based luxury interior emulsion crafted with hybrid binder technology. It delivers a silky, luxurious finish, with an anti-scuff finish that resists furniture drag, while superior stain protection that stands up to everyday spills.
Insignia is available in   2,000+ shades, a 3-year shelf life, and a 10-year promise. Designed for homes that demand more, the emulsion’s Zero VOC levels make it as kind to your home as it is to the environment. It glides effortlessly on well-prepared plaster, concrete, or masonry, with a simple application journey through primer, putty, and carefully thinned top coats for rich, vibrant colour. Hero Insignia blends technical precision, luxurious aesthetics, and enduring performance, turning everyday walls into surfaces that truly shine.

Hero WeatherGuard 12: Unyielding Protection for Your Home
With adaptive polymer  technology, Weather Guard 12 ensures a robust finish that resists rain, dust, and the toughest outdoor conditions. The anti-fungal and anti-microbial formula provides lasting protection, keeping your walls safe from harmful bacteria and fungi. Hero Weather Guard is designed for areas prone to high humidity, rainfall, heat and dust. The product promises exceptional durability with a 12 year performance warranty. Designed for outdoor use, this emulsion ensures that your surfaces remain pristine for longer while providing an easy-to-maintain finish that withstands the test of time. Hero Weather Guard blends innovation, practicality, and performance for walls that endure.

Superlac PU Gloss: High-Performance Enamel
Superlac PU Gloss is the ultimate premium gloss finish for wood and metal surfaces, designed for those who demand nothing less than perfection. Offering a super gloss finish, this polyurethane-based formula provides exceptional protection against stains, scratches, and wear, all while maintaining a luxurious gloss that enhances the aesthetic appeal of any surface. Perfect for doors, windows, furniture, and decorative metal, Superlac PU Gloss offers superior adhesion and UV resistance, ensuring long-lasting beauty and durability. Available in a variety of shades, it is ideal for both interior and exterior applications, giving surfaces a sleek, glossy finish that’s both attractive and practical. With a 2-year promise, it delivers excellent coverage and resilience against daily wear, providing a smooth, vibrant coat that resists fading and peeling. Superlac PU Gloss is designed to keep your home looking pristine, combining luxury with performance for surfaces that shine.

Commenting on the product launch, Mr. Kuldip Raina, MD & CEO, at Shalimar Paints, said, “Homes deserve more than temporary finishes. Too many paints and polishes fade, stain, or fail under real life. To change that, we built Hero Insignia for interior walls, Superlac PU Gloss for wood and metal surfaces, and Hero Weather Guard 12 for exterior walls. They combine toughness with elegance, giving homeowners beauty that lasts and professionals reliability they can trust. This is an endeavour to set a new benchmark for interiors and exteriors. With these finishes, every wall, every surface, every home reaches its full potential.”

The new offerings are competitively priced while offering unmatched value in terms of quality and longevity. Insignia provides a luxurious, silky high-sheen finish, backed by a 10-year warranty, ensuring long-lasting beauty and performance for interior walls. Similarly, Weather Guard 12 offers a rich, luxurious sheen with a 12-year warranty, making it a reliable choice for those seeking both durability and aesthetic appeal for exterior walls. Shalimar’s products promise exceptional coverage and superior finishes, making them an ideal choice for both residential and commercial projects.

With these products, Shalimar Paints introduces finishes that combine durability, elegance, and sustainability. Crafted for interiors and exteriors alike, these innovations ensure walls and surfaces remain vibrant, resilient, and timeless.

ATLANTIS DUBAI ANNOUNCES OVER HALF A MILLION DOLLARS OF FUNDING SINCE THE  INCEPTION OF ATLANTIS ATLAS PROJECT IN SUPPORT OF CONSERVATION AND  SUSTAINABILITY

DUBAI, United Arab Emirates, 22nd september 2025: Atlantis Dubai announces the selection of seven local and international  conservation and sustainability projects set to receive funding from the Atlantis Atlas Project Contribution  Programme 2025-26 cycle. From June 2024 to May 2025, for every green meeting event and marine  animal experience participated in by a guest, Atlantis Dubai contributed a portion of earnings, resulting in  a $123,000 (USD) fund, which aims to support projects that help protect the ocean and our environment.  Since the programme was launched in 2021, the initiative has now raised over half a million dollars  ($509,000) and supported 30 projects. 

Since April, organisations around the world have been invited to apply for funding, after which proposals  were assessed against their contributions to scientific advancement, conservation, and sustainability by  the internal Atlantis Dubai Conservation & Science Committee. Atlantis Atlas Project currently focuses on  four key groups of wildlife: sharks, rays, dolphins, and coral reefs, and a key threat to their existence in  the wild; marine pollution. This year, the Contribution Programme will continue to support six  organisations from previous years, as well as welcoming one new organisation.  

2025-26 New Project Partner 

A new partner this year is the Mohammed bin Zayed Species Conservation Fund to support and  encourage UAE youth under 18 who are passionate about conservation by offering funding, mentorship,  and hands-on experience. It will engage local young people through schools, media, and social campaigns,  highlighting a joint commitment to biodiversity and empowering the next generation of environmental  leaders.

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2025-26 Returning Project Partners 

A further year of funding has been initiated with Zayed University and lead UAE-based researcher, Dr Ada Natoli, for the UAE Dolphin Project, which supports boat-based research of local dolphin populations.  During the first three years (2021-2024) this project conducted a total of 142 boat surveys spanning a  distance of 11,106 km along the UAE coastline and totalling 591 observational hours, recording 44  sightings across three species of dolphins and porpoises. Over four consecutive years, the survey has  yielded unprecedented insights into the presence, behaviour, and habitat preferences of cetaceans in an  urban marine environment. Now, in collaboration with Xclusive Yachts, the project will go into its 5th year  of surveys and acoustic monitoring of marine mammals within UAE waters, focusing on the Northern  Emirates waters to better inform conservation actions. 

The Contribution Programme will continue to support the UAE’s leading social enterprise Goumbook to  build upon their ‘Save The Butts – Waste to Value’ campaign. This year’s project will focus on expanding  the Empowering Ocean Stewards project, which combines ocean literacy, citizen science, and data  collection to study microplastics in UAE waters. It aims to engage high school students through workshops,  training over 100 youth in sampling and analysis, while linking microplastics pollution to coral reef health  and climate change. The Project outcomes include open-access data, building local conservation capacity,  and fostering regional collaboration through the MENA Oceans Network, advancing education,  awareness, and sustainability. 

The Atlantis Atlas Project Contribution Programme will provide a further year of funding to support the  IUCN SSC Shark Specialist Group, led by UAE-based Dr Rima Jabado. Sharks and rays are a key  conservation focus for Atlantis Atlas Project, and this IUCN specialist group is the leading authority on the  status of sharks, rays, and chimaeras globally. They remain pivotal in the development and  implementation of conservation strategies for these species, including the publication of the Global  Report on the Status of Sharks, Rays and Chimaeras, last year.  

Funding will also be provided to SAFE Shark and Ray, adding to our focus on these marine animals. This  project will develop standardised methods for genetic sampling and data storage of threatened sharks 

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and rays in human care. It will create an accessible Genetics Database, support testing, and gather data.  The information will guide breeding, reintroduction, and rewilding efforts, supporting global conservation  of these species. 

Funding will also be continued for the Whale and Dolphin Protection Team at Environmental Voluntary  Foundation (EVF) and its project to further understand the Indian Ocean humpback dolphin in Kuwait  waters. The study will continue to investigate the status and support the conservation of this endangered  species through boat surveys located in the southern area of Khiran. 

Finally, another year of funding has been initiated with Marine Megafauna Foundation led by Simon  Pierce. Last year, the Marine Megafauna Foundation was supported in launching the Oman Whale Shark  Project, which successfully identified and tagged individual whale sharks while engaging local  stakeholders. Expanding research in the Gulf of Oman, a vital yet threatened habitat, the project involves  divers, snorkelers, and marine operators in a citizen science program. Through photo-identification and  tagging, it tracks whale shark abundance, movements, and threats, generating data to guide ecotourism  best practices, strengthen conservation, and support the protection of this endangered species. 

Kelly Timmins, Executive Director of Marine Animal Operations and Sustainability, Atlantis Dubai,  commented: “We are extremely proud to share that, since the inception of Atlantis Atlas Project, we have  raised over half a million dollars and supported 30 impactful initiatives. This year’s seven selected projects  showcase remarkable expertise, creativity, and innovation in advancing ocean conservation and  environmental protection, while aligning with our shared sustainability goals. At Atlantis Dubai, driving  conservation beyond our destination and transforming our operations within it are both essential pillars  of Atlantis Atlas Project’s long-term vision. Together, these efforts reflect our collective commitment to  creating measurable, positive change for our planet and its people.”