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Puri, Odisha, 03rd July 2025 – AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), one of India’s largest Food FMCG companies, is set to transform the Rath Yatra 2025 experience by blending culinary traditions with ambitious multi-element technology. This year, the company is launching a large-scale campaign featuring a comprehensive seven-element strategy that offers both digital and physical experiences. The initiative aims to engage millions of devotees through immersive technology, live cooking demonstrations, personal care installations, and visually compelling anamorphic outdoor and transit branding throughout Puri.

Speaking about the upgradation of the Rath Yatra 2025 campaign, Mr. Mukesh Mishra, Joint President, Sales and Marketing, AWL Agri Business Ltd, stated, “At AWL, we value the local nuances which help us connect with our audience better. Our hyper-local approach is based on a deep understanding of regional cultural and culinary preferences, enabling us to engage with consumers in more authentic and meaningful ways through brands. This philosophy also guides our presence at spiritually significant events like the Jagannath Rath Yatra. Our goal at Rath Yatra 2025 is to honour this incredible cultural event by blending tradition with innovation. That’s why we’ve expanded from a single VR experience to a complete multi-sensory journey for devotees, along with other immersive experiences such as virtual bhog cooking sessions, temple-inspired recipe zones, and live kitchens, we offer devotees a chance to interact with our brands like Fortune and Alife, celebrating their faith in a personal, traditional, and heartfelt way.”

This year, the company’s flagship brand Fortune will anchor its presence through a 40-foot installation at the heart of the celebration on Grand Road. The Fortune Zone will house three distinct experiences — a Mixed Reality (MR) and Virtual Reality (VR) zone, a live kitchen demonstration with sampling, and a large LED screen for engaging consumers with brand content. A devotional highlight of the zone allows participants to cook traditional mahaprasad items like khichdi using actual Fortune products in mixed reality, donning the Oculus. The participants then transition to a virtual reality environment to offer the prasad in the Jagannath Temple. This experience of mahaprasad ends with them receiving a sample of the same made with Fortune products.

The zone shall also celebrate the joy of home cooking through a live kitchen experience, where participants compete to make the Odia traditional Kakara Pitha.

In addition, Alife, the company’s personal care brand, will extend thoughtful, utility-based experiences. A Changing Station will be set up near the beach to provide a clean, dedicated space for devotees to refresh after their dip. Complementing this, a fleet of Fortune-branded e-rickshaws will ferry visitors across the town, ensuring comfort and convenience.

Visibility on Puri beach will be maintained by a large LED screen displaying engaging anamorphic content, thus elevating the overall festive atmosphere.

This multi-dimensional campaign reflects AWL Agri Business Ltd.’s evolution from traditional advertising to culturally integrated, consumer-first festival marketing. By weaving together elements of devotion, innovation, convenience, and service, the company redefines how brands can authentically engage with India’s spiritual and cultural landscape.

Chandigarh, July 01, 2025: Bank of Baroda (Bank), one of India’s leading public sector banks, has bagged the Gold Award under Public Sector Banks category at the “National MSME Impact Awards 2025” organised by the India SME Forum, which is India’s largest not-for-profit organisation for Micro, Small and Medium Enterprises (MSMEs), representing over 98,200 MSME members (including 9,400+women entrepreneurs) .

The award was presented by Shri Kalraj Mishra, Former Hon’ble Union Minister of MSME & Former Governor of Rajasthan and Chief Patron India SME Forum in recognition of Bank of Baroda’s significant contribution towards promoting ease of doing business for entrepreneurs and enhancing access to credit for Micro, Small, and Medium Enterprises (MSMEs).

On behalf of the Bank, Shri Madhur Kumar, Chief General Manager (MSME Banking, Co-Lending and Supply Chain Finance) received the prestigious award at a ceremony held in New Delhi.

Banks were evaluated on a broad set of strategic and operational criteria, including but not limited to presence of a dedicated MSME Branch, y-o-y growth in number of loans (%), growth in average loan amount (%), average CGTMSME Loan size (Lakh), number of policies/financial products for Women/SC/ST, direct feedback and satisfaction ratings from MSMEs.

This award underscores Bank of Baroda’s commitment not only towards policy excellence but also the trust and appreciation of thousands of MSMEs on the ground.

Patna, 30th June, 2025

In a powerful address delivered today, acclaimed sociolinguist and social reformer Dr Birbal Jha, Managing Director of British Lingua, described social media as “the modern-day Jan Sunwai”—a digital people’s court where every voice is heard, every truth finds a platform, and real social change begins.

Speaking on the transformative impact of social media on society, communication, and self-expression, Dr Jha said “Social media breaks the silence, builds confidence, and turns every voice into public power. From hesitation to articulation, it empowers individuals to speak out and stand tall.”

He emphasised that social media has democratised the right to communication, historically reserved for the privileged few. “Where traditional media gave the mic to a few, social media gives voice to the many. This is true freedom of communication,” Dr Jha declared.

Dr Jha stressed the importance of responsible use of social media, stating,“In the hands of the educated, social media is a torch. In the hands of the ignorant, it may become a wildfire. We must use it wisely—to educate, elevate, and enlighten.”

Calling it the “digital public square”, Dr Jha noted that social media has reshaped the landscape of discourse, allowing individuals from the remotest corners of India to connect with global conversations.

“Thanks to social media, a learner in a village and a professor in a university can now speak the same language of progress,” he added.

He concluded by urging users to embrace this powerful medium not for shouting, but for shining.

“Let our expression be thoughtful, truthful, and transformational.” The speech aligns with Dr Jha’s lifelong mission to empower people through English communication skills and to bridge social gaps through education and awareness.

This thought-provoking address is part of a larger initiative by British Lingua to promote digital literacy, public speaking, and responsible communication in the digital age.

About Dr Birbal Jha
Dr Birbal Jha is a noted linguist, author, and social entrepreneur, widely recognised for pioneering the English for Social Empowerment movement in India. He is the Founder and Managing Director of British Lingua, a leading institute promoting English communication and personality development.

The Great Eastern Home, a renowned destination for timeless antiques and heritage décor, proudly introduces a luminous treasure from the golden age of European glassmaking—a rare and resplendent Loetz art glass vase. A radiant embodiment of Art Nouveau elegance, this exquisite piece is a true collector’s delight.

Crafted in early 20th-century Europe, the vase shimmers in a soft palette of ivory white, pale blue, and verdant green, enhanced by an opalescent finish that catches light in mesmerizing ways. Its surface is adorned with delicate floral embellishments and enriched by metallic undertones, creating a sense of organic movement and ethereal grace. Loetz used special techniques like acid-etching, colour layering, and iridescent finishes to add depth, texture, and shine to this piece, making it a clear reflection of the brand’s creative style. Known for redefining decorative art with experimental craftsmanship, Loetz remains an iconic name in the Art Nouveau movement, celebrated for its vibrant colours, fluid forms, and emotive glasswork. This vase captures all of that legacy in one breathtaking form.

At the Great Eastern Home, such masterpieces are not merely acquired, they are curated with soul, celebrated for their story, and reimagined for modern living. With a connoisseur’s eye for excellence, the brand’s collection spans rare furniture, objects, art, and décor from across centuries and cultures, each piece chosen for its timeless narrative and enduring beWarm Regards,

Living in the United States has offered me countless opportunities and a new perspective on life—but one thing that remains unchanged is my love for khadi.

For many, khadi might seem like just a fabric, but for me, it’s a story. It’s a reminder of India’s journey to freedom, of Mahatma Gandhi’s vision for self-reliance, and of the hands that spin and weave each thread with care.

Even in the fast-paced world of American fashion, I choose khadi for a few reasons:
• It grounds me in my heritage, allowing me to express my identity through what I wear.
• It aligns with my values of sustainability and ethical living, supporting rural artisans and reducing my carbon footprint.
• And honestly—it’s just so comfortable, breathable, and timeless.

Wearing khadi is my way of staying rooted, even while I grow in a new land. It bridges the past and present, tradition and modernity, India and the U.S.—all in one outfit.

So next time you see someone in khadi, remember: they’re wearing more than cloth. They’re wearing history. Values. Purpose.

This National Sunglasses Day, Sunglass Hut India invites you to turn up the style, step into the sun, and make a statement with shades that do more than just protect your eyes — they define your mood.

Whether you’re looking for timeless icons, high-tech innovation, or bold fashion statements, Sunglass Hut is your one-stop destination for the world’s most coveted eyewear.

To celebrate, we’re spotlighting four must-have sunglasses you can shop online and in-store — perfect for elevating your summer look:

From everyday icons to futuristic fashion, Sunglass Hut brings together the best of luxury, performance, and personality.

Shop now at www.sunglasshut.in or visit your nearest Sunglass Hut store to explore these styles and more.

Bengaluru 29th June 2025 : Klook, the travel and experiences platform redefining how Asia explores the world, has launched its latest brand campaign in India titled ‘The Best You’—a storytelling-led initiative that spotlights the emotional and experiential power of travel. At the heart of the campaign is India’s comedy icon Bharti Singh, who embarks on a journey not for laughs, but for rediscovery. The campaign comes to life through a newly launched brand film (Link is here) that captures Bharti’s emotional transformation across immersive travel moments.

Klook’s ‘The Best You’ campaign in India, featuring Bharti Singh, brings forward a simple but resonant idea: Travel isn’t just about where you go—it’s about who you become along the way.

A New Chapter for Bharti Singh and Travel Storytelling

Known for her wit, candour, and resilience, Bharti Singh has faced years of public scrutiny—from body shaming to societal expectations. This campaign reframes her narrative by placing her in experiences that are heartfelt, unfamiliar, and deeply personal. Each moment invites her to pause, feel, and reconnect with herself.

“Not many know the journey it took for me to find my place in this industry,” said Bharti Singh. “Over the years, I’ve heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me. Travel gives me that space—to reconnect, to embrace the unknown, and to find joy in the little things that truly touch my heart.”

Shot across the UAE, Bharti’s journey is filled with immersive and reflective moments: from stepping into the surreal, sensory world of TeamLab Phenomena Abu Dhabi to diving into immersive art spaces that spark imagination, or embracing the stillness and thrill of a desert safari that strips away the everyday. The campaign brings out a different side of both travel and Bharti, reminding us that sometimes, choosing joy is the most meaningful journey of all.

Designed for the New-Age Traveller

Today’s travellers, especially Millennials and Gen Z are no longer chasing just destinations. According to Klook’s latest Travel Pulse study, 2 in 3 Indian travellers in this cohort say they’re driven by personal transformation, not just sightseeing. This campaign taps into that shift by meeting travellers where they are through real stories, relatable moments, and experiences that feel made for them. They’re not just looking for picture-perfect getaways, but real experiences that spark joy, clarity, and wonder.

“The Best You is more than just a campaign — it’s Klook’s commitment to making travel feel personal, joyful, and emotionally resonant,” said Shivam Tyagi, Marketing Lead, Klook India and Middle East. “Audiences today want travel that reflects who they are and where they are in life. Travel isn’t just about the places we visit, but the emotions we carry back with us: the laughter, the food, the people we meet, and the stories we create along the way. Bharti’s journey is a testament to what’s possible when you take a moment to choose yourself.”

The campaign is anchored by a brand film composed of three episodic chapters, each capturing a different emotional shade of Bharti’s journey. As an extension of Klook’s global

‘The Best You’ campaign featuring Marie Kondo, the India chapter is supported by a trailer, behind-the-scenes moments, and amplified through a community of 500+ creators across Instagram and YouTube.

Discovering The Best You

To help audiences explore their own version of ‘the best you,’ Klook has launched an interactive travel personality quiz that matches users with curated experiences based on their unique travel vibe—whether they’re a grounded explorer, a vibe seeker, or somewhere in between.

All experiences featured in the campaign are available to book on Klook, making it easy for travellers to explore at their own pace. Whether you’re travelling solo, with your partner, or with family, this is your invitation to explore. Ready to meet the best version of you? Your journey starts here – thebestyou.com

In India’s fast-evolving healthcare ecosystem, one of the biggest bottlenecks isn’t access to medicine, it’s access to working capital. Startups across the country are now leveraging tech to bring credit transparency, financial discipline, and real-time decision-making to the heart of healthcare. Here are four young companies leading this transformation.

 1. MedScore

Fixing Healthcare’s Credit Blind Spot

MedScore is the world’s first centralized credit risk assessment platform built specifically for the healthcare and pharmaceutical sectors. Founded by Mannuri Vamshi Krishna, MedScore uses real-time data to help distributors, pharmacies, and hospitals evaluate creditworthiness, reduce defaults, and manage payment cycles better.

Its patented scoring system and trademarked process are reshaping how credit is granted across tier-2 and tier-3 cities. With its extended platform SafeCredits, MedScore is also offering sector-agnostic solutions for industries like FMCG and retail, making credit intelligence a core infrastructure layer.

2. Mintifi

Digital Lending for Pharma Distribution

Mintifi may be sector-agnostic, but its impact on the pharma supply chain is significant. It enables distributors and retailers to access flexible, collateral-free credit digitally—reducing friction in inventory purchase and vendor payments.

By digitizing the corporate–distributor–retailer chain, Mintifi makes credit accessible at the last mile and empowers SMEs with the tools to grow confidently.

 3. HealthCRED

Smoother Cash Flows for Healthcare Stakeholders

HealthCRED offers customized financing solutions to hospitals, pharma manufacturers, importers, and more—unlocking blocked revenue and ensuring liquidity across the value chain. By streamlining B2B healthcare transactions, it helps players stay operationally efficient in a sector known for delayed payments.

With deep sector knowledge and alignment to SDG 3.8, HealthCRED is not only solving financing gaps—it’s helping build a more resilient and inclusive healthcare economy.

 4. Cashflo

Automating AP and Enabling Faster Vendor Payments

Cashflo combines accounts payable automation with supply chain financing, helping large enterprises and mid-market players in healthcare accelerate payments and improve vendor trust.

Trusted by brands like Zydus, Lupin, and IFB, Cashflo’s unique tri-party model (buyer, supplier, and financier) allows healthcare businesses to automate payments while improving working capital health across the board.

Chandigarh, June 28, 2025: In a solemn and tearful memorial service, colleagues of the 12 crew members lost in the tragic crash of Air India Flight AI171 gathered to share memories of the friends and professionals they called “family.” The service, held at the airline’s headquarters, painted a vivid picture of the lives cut short, moving beyond the headlines to the human heart of the tragedy.

Air India CEO Campbell Wilson, struggling to hold back his emotions, captured the sentiment of the day. “Words can’t capture what we feel,” he said. “Each of us will carry this loss in our own way, but together, we have a shared responsibility — to honour our colleagues’ memory, their service, and their spirit through the way we move forward”.

The tributes that followed were deeply personal, offered by those who flew alongside the crew of AI171.

Captain Sumeet Sabharwal, the flight’s commander with 30 years of service, was revealed in a touching story behind his flying school nickname, “Sad Sack.” Far from being morose, the name was a joke among friends because of his unflappable, calm smile, even in moments of distress. “He didn’t compete with anyone; he celebrated everyone. Captain Sumeet just didn’t wear a uniform; he dignified it”.

First Officer Clive Kunder, 26, was remembered by his batchmate as more than a colleague. “He was like a very dear brother,” said a colleague, his voice heavy with emotion. “From the skies of the Earth, he will be flying into the skies of heaven. He will never be forgotten”.

The stories of the cabin crew were equally poignant. A friend of Cabin Supervisor Shraddha Dhavan, who has known her since before they both joined the airline, shared a memory of her friend’s dedication. “After a flight, however tired we were, Shraddha would first iron and place her uniform ready for the next sector,” She recalled. “No matter how difficult or demanding flights were, she always carried out her duties with a radiant smile”.

Friends remembered Maithili Patil as a devout woman who always carried a statue of Lord Krishna and the Bhagavad Gita on her flights. They spoke of Nganthoi Sharma Kongbrailatpam, who had excitedly texted her sister about her flight to London, promising to return on June 15. Each tribute, whether for veteran crew members like Deepak Pathak and Aparna Mahadik or for those just beginning their careers like Irfan Shaikh, Lamnunthem Singson, Saineeta Chakravarty, Roshni Songhare, and Manisha Thapa, highlighted a team known for its professionalism, warmth, and compassion.

As one colleague said of her friend Saineeta, “The aircraft is just not a machine to us. It’s our second home.” For the Air India family and the communities these crew members came from, the loss is immeasurable, leaving behind memories of dedication, kindness, and a passion for the skies.