Category news

Chola MS General Insurance Redefines How India Sees Insurance with its Refreshing #SimpleHai Campaign

Chennai, 26th September 2025: Cholamandalam MS General Insurance (Chola MS), a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Group (Japan), has launched its new digital campaign #SimpleHai, shifting the conversation around insurance from complexity to simplicity.

Breaking away from the perception of insurance as complicated and cumbersome, the campaign draws inspiration from everyday life, transforming ordinary moments into stories that show how insurance today is made simple, transparent, and digitally powered. The aim is to encourage people to stay insured and protected with confidence.

The campaign includes a hero brand film and two motor insurance films, each designed to communicate Chola MS’s philosophy in a light-hearted yet meaningful way. From the pressure of finding “the one,” to the frustration of “solving a tricky math problem”, to the chaos of “unpredictable traffic”, the films highlight life’s many complexities, while showing how getting insured with Chola MS is refreshingly simple. By blending humour, emotion, and relatability, the campaign reinforces that while life may be complicated, insurance doesn’t have to be.

At the heart of the #SimpleHai campaign lies the T3 philosophy—Trust, Transparency, and Technology. True to its #Pledge2Protect, Chola MS demonstrates how digital innovation makes insurance effortless, allowing customers to buy a policy in just three simple steps, settle claims seamlessly with AI-powered support, customize coverage with add-on options, access a wide garage network across India, and renew policies instantly via WhatsApp.

With this approach, Chola MS makes protection straightforward, quick, and reliable for every customer. Released across digital platforms including YouTube, Meta, and Instagram, the campaign amplifies Chola MS’s refreshed brand voice, engaging audiences with stories that are simple, human, and memorable. Through #SimpleHai, Chola MS moves beyond transactional communication, positioning insurance as a trusted enabler of peace of mind in everyday life. The campaign sets a new benchmark for insurance advertising, making protection not only simple, but also desirable.

New Delhi, September 25, 2025 TeamLease RegTech, India’s leading regulatory technology company, today announced the appointment of Mr. Madhu Damodaran to its Board of Directors. His addition further strengthens the company’s leadership as it scales its technology platform, expands labour compliance services, and deepens its advocacy in the compliance ecosystem.

Madhu is a Member of the Central Board of Trustees of the Employees’ Provident Fund Organisation (EPFO).  A respected voice in industrial relations and regulatory policy, he has played a pivotal role across leading industry bodies. Within the Confederation of Indian Industry (CII), he serves as a Member, National IR Committee, Member of the Karnataka State Council and Co-Convener of the State Future Skills and IR Panel (Karnataka). He is also a member of the Executive Committee of the Employers’ Federation of India (EFI) and the Regulatory Committee of the India Staffing Federation (ISF).

In this role, he will contribute as a strategic advisor and mentor. His role will focus on forecasting compliance shifts, shaping long-term strategy, and strengthening TL RegTech’s position as a leading organisation in combining legal, regulatory, and technology offerings. 

“Madhu brings an exceptional blend of policy insight and practical experience. His guidance will be pivotal as we advance our roadmap, expand our services and strengthen our advocacy. With his expertise, we are confident of delivering even greater value to our clients and shaping the future of compliance in India” said Sandeep Agrawal, CEO and Co-Founder, TeamLease RegTech.

Commenting on his appointment, Madhu Damodaran said: “Compliance has evolved from a mere statutory requirement to being fundamental to responsible and sustainable business practices. TeamLease RegTech has been a leader in transforming this space through technology and I look forward to contributing to its mission of making compliance simpler, more transparent and future-ready for India.”

“Madhu’s addition to the RegTech Board strengthens our vision of integrating advanced technology with extensive domain expertise. His experience in labour law, governance and industry advocacy will be a valuable asset as we continue to expand our services and assist organisations across diverse sectors in navigating the complexities of compliance, ensuring they stay ahead in an ever-evolving regulatory landscape,” said Ashok Reddy, Managing Director, TeamLease Services.

With this appointment, TeamLease RegTech continues to reinforce its commitment to building a compliance ecosystem that is ready for the future, empowering organizations to navigate regulations with increased confidence, efficiency and transparency.

New Delhi, 25th September 2025

The National Solar Energy Federation of India (NSEFI), in partnership with Amazon successfully hosted the 1st Data Center Summit on Carbon-Free Energy at The Lalit, New Delhi. The landmark event brought together senior policymakers, renewable energy leaders, and data center industry captains to chart the course for India’s sustainable and carbon-neutral digital infrastructure.

Shri. Deepak Gupta (IAS Retd.), Hon Director General, NSEFI mentioned “Data centres can procure solar power directly from farmers’ fields or get green attributes through decentralized agrivoltaic projects. This model creates a virtuous cycle of growth—data centres reduce their carbon footprint, farmers become energy entrepreneurs, and rural India becomes a stakeholder in the digital economy. The digital industry can lead by example, showing how sustainability and growth can move hand in hand.

Shri. Michael Punke, Vice President, Global Public Policy, Amazon Web Services, highlighting Amazon’s carbon-free data center initiatives and investment journey in India mentioned “As we look to the future, we recognize new challenges, including the increasing energy demands of technologies like generative AI. That’s why we’re diversifying our investments across solar, wind, nuclear, battery storage, and emerging technologies. Our commitment to achieving net-zero carbon by 2040 remains unwavering. I want to emphasize that this is a journey we must undertake together. The path to sustainable digital infrastructure requires collaboration between government, industry, and society. AWS is committed to being a partner in India’s sustainable digital transformation, and we look forward to making this vision a reality together.”

Delivering the Chief Guest Address, Hon’ble Minister of State for Power and New & Renewable Energy, Shri. Shripad Yesso Naik, emphasized that “Under the visionary leadership of our Hon’ble Prime Minister Shri Narendra Modi ji, India has achieved 50% of its installed electricity capacity from non-fossil fuel sources—five years ahead of schedule. Our renewable energy capacity has grown more than four-fold in the last decade, and we are on track to reach 500 GW by 2030. The digital revolution and the clean energy revolution must now converge. India strongly believes that energy transition is not only about megawatts and gigawatts. It is about jobs, skills, and innovation. Every new carbon-free data centre built in India will create green jobs, boost indigenous manufacturing of renewable and storage systems, and generate new business models for digital–energy convergence. It is about farmers supplying biomass for clean energy, engineers developing next-generation cooling systems, and startups innovating in energy management India’s vision is clear: a digital economy powered by carbon-free energy. This vision is aligned with our broader national goals of Atmanirbhar Bharat, Energy Security, and Net Zero by 2070. With the right mix of policies, innovation, and partnerships, I am confident we can make India a global hub for sustainable digital infrastructure.

Shri Shripad Yesso Naik ji also launched the new logo and website of NSEFI Green Data Center Coalition, which will act as a nodal resource for both data center and Renewable Energy stakeholders.

Key dignitaries including Dr. Mohammad Rihan, Director General, National Institute of Solar Energy, Shri. Rajesh Kulhari, Joint Secretary, MNRE, and Shri. Ghanshyam Prasad, Chairman, CEA shared insights on policy frameworks, regulatory support, and the roadmap for enabling 24/7 renewable energy adoption in data centers.

Bengaluru, September 25, 2025:Avtar, India’s pioneer and leading workplace culture consulting and inclusion solutions company, today announced findings from the 10th edition of Best Companies for Women in India (BCWI), listing. The findings mark an evolution in the integration of inclusion as an important business imperative in India Inc. In this landmark edition, the BCWI listing features 125 companies. For the first time, women’s representation in leadership touches 20%, even as overall women’s representation amongst Best Companies stays stable at 35.7%.  Professional Services leads with 44.6% of workforce being women, followed by ITES with 41.7% women. Pharma with 25% of women, FMCG with 23% and Manufacturing with 12% women are intensifying their inclusion efforts.

The study also examined reasons for which women and men quit work. While attrition rates of women and that of men are similar across levels in Best Companies with hovering around 20%, the no.1 reason for both women and men to leave their organizations is access to better job opportunities. Health/well-being related challenges emerge as another dominant reason for women to exit the workplace, even more than child-care responsibilities

In its 10th edition, BCWI received 365 applications from organizations across various industries, regions and sectors in India, out of which companies from industries as diverse as Automotive, BFSI, Chemical, Conglomerate, Consumer Products, E-Commerce, Global Capabilities Centre (GCC), Hospitality, Health Care, IT, ITES, Logistics and Management Consulting, Manufacturing, Media, Pharmaceutical, Professional Services, Revenue Cycle Management,  Real Estate, Retail and Apparel, and Science & Engineering, Telecommunication and Utilities, made it to the Best Companies List. The 2025 Avtar & Seramount Top 10 Best Companies for Women in India listed alphabetically, are: Accenture Solutions Private Limited, AXA XL India Business Services Pvt. Ltd, Cairn Oil and Gas Vedanta Limited, EY, KPMG in India, Mastercard Incorporation, Optum Global Solutions (India) Private Limited, Procter & Gamble India, Tech Mahindra Limited and Wipro Limited.  

Avtar also released the seventh edition of its annual index – Most Inclusive Companies Index (MICI) that spotlights organizational commitment to include the diversity strands of Persons with Disabilities (PwD), LGBTQ+, generations and cultural diversity. From 58% companies focusing on People with Disabilities (PwDs) in 2019, the focus has increased drastically to an absolute 100% of companies focusing on the same, this year. The companies that feature in MICI together employ 9687 People with disabilities. LGBTQ+ inclusion also has gained widespread acceptance – from 23% companies focusing on LGBTQ+ in 2019, this has grown to 95%, this year. The 2025 Avtar & Seramount Champions of Inclusion, listed alphabetically, are: Accenture Solutions Private Limited, Allianz Services India, AXA XL India Business Services Pvt. Ltd, Encore Capital Group Inc, EY, IBM India Private Limited, KPMG in India, Mastercard Incorporation, Omega Healthcare Management Services Pvt. Ltd. and UST. 

For the very first time, Avtar also announced the Top 10 Best Companies for ESG. The BCESG framework evaluates companies on the three tenets of ESG – environmental stewardship, social responsibility, and governance excellence. This study revealed that energy efficiency (90% companies) and solar adoption (80% companies) are the most prevalent sustainability strategies, while hydroelectric and wind energy remain underutilized due to infrastructure and geographic limitations. While 100% of companies have a formal policy for occupational safety and health, 90% deliver ESG specific training to all its employees. The 2025 Avtar & Seramount Top 10 Best Companies for ESG, listed alphabetically, are: CGI, Eaton Technologies Pvt Ltd, EPAM Systems India Private Limited, GRP LTD, Infosys Limited, Lear Corporation, Solenis chemicals, Tata Communications Ltd, UST and Wipro Limited. 

Dr. Saundarya Rajesh – Founder, President, Avtar, celebrating the progress expressed, “My heartiest congratulations to all our winners for bringing inclusion and belonging to life, through intention and focused action! The results are here for us to see – from an average women’s representation of 25% in 2016, the best companies have collectively grown to 35.7% women’s representation, this year. Women in C-suite leadership touches an impressive 20%, up from 13% in 2016. What’s truly encouraging is that these efforts extend beyond multinational corporations – the share of Indian companies that feature in the Best Companies listing has grown from 25% in 2021, to 40% this year.”

She further added, “As we honor the achievements of these frontrunners, many of whose journeys we have seen up close in the past 10 years, we are also inspired by the broader movement they are driving. One that empowers women, enables allies, embraces diverse identities and engages responsibly with sustainability, helping unlock the full potential of the workforce!” 

“What inspires me about the Most Inclusive Companies Index is the real change it sparks—helping organizations in India break down barriers, design thoughtful solutions, and open new opportunities for underrepresented talent,” said Subha Barry, President of Seramount. “This recognition reflects the passion and commitment of leaders who are creating workplaces where women, LGBTQ+ employees, persons with disabilities, and talent across generations feel valued and can truly thrive.”

New Delhi, 25 September, 2025 — In an era where consumers are fatigued by sponsored noise and brands are scrutinized for every partnership, SPAG, a FINN Partners company, has unveiled FINNFluence — a next-generation influencer marketing solution designed to bring trust, compliance, and measurable impact back to the heart of influencer marketing.

With the influencer economy in India projected at INR 3,500 crore in 2025, growing at rate of 25 percentege , marketers face a dual challenge: navigating explosive growth while combating influencer fraud, regulatory tightening, and consumer demand for authenticity. FINNFluence answers this challenge by moving beyond superficial likes and follower counts to what matters most to today’s CMOs — reputation, relevance, and return on investment.

Built on SPAG’s proprietary SCORE model — Signal, Compliance, Overlap, Relevance, and Engagement — FINNFluence delivers a trust-first, ROI-driven framework that quantifies credibility, safeguards brand reputation, and ensures cultural resonance. Each collaboration is designed to be both compliance-forward (aligned with ASCI and FTC guidelines) and performance-led, where impact-driven KPIs replace vanity metrics.

“Influence without trust is just noise. FINNFluence embeds credibility at the very core of influencer marketing. By marrying data intelligence with cultural insight, we are equipping brands to deliver impact that is measurable, meaningful, and market-ready. This is not influencer marketing as usual — it’s influence evolved,” said Aman Gupta, Managing Partner, SPAG FINN Partners.

Why FINNFluence Matters for Today’s Marketers

• Trust as the new currency: In an era of consumer skepticism, FINNFluence ensures every partnership is rooted in credibility and authenticity.
• Compliance as a growth driver: With tightening regulations, brands need influencer models that reduce risk while scaling across diverse markets.
• Data as a decision engine: Through advanced scoring and analytics, FINNFluence provides marketers with the insight-rich reporting they need to prove ROI to the boardroom.
• Cultural relevance as a differentiator: From health and tech to consumer, finance, travel, and sustainability, FINNFluence helps brands resonate in sectors where values and purpose shape consumer decisions.

“Audiences today don’t just buy products; they buy into values. They are discerning, skeptical, and demand authenticity. FINNFluence is designed for this new reality — building creator ecosystems that align with purpose and brand safety, while ensuring every rupee spent delivers long-term equity,” said Shivani Gupta, Managing Partner, SPAG FINN Partners.

From Paid Buzz to Earned Trust

Unlike conventional models chasing virality, FINNFluence is sector-agnostic yet precision-focused. Whether for health, technology, consumer, or sustainability brands, it creates long-term brand-safe partnerships that move influence from transactional to transformational.

As digital ecosystems in Asia-Pacific evolve, FINNFluence is designed for scalability across diverse cultural and regulatory environments giving global marketers a model that’s built for impact, integrity, and influence at scale.

Mumbai, 25th September 2025: Dassani Brothers, one of India’s renowned names in the jewellery industry, has been honoured with the prestigious “Bangle/Bracelet/Kada of the Year (Polki/Jadau)” award at the 14th Edition of the National Jewellery Awards (NJA) 2025, presented by the All India Gem & Jewellery Domestic Council (GJC) in association with the World Gold Council.

The National Jewellery Awards are considered among the highest accolades in the Indian jewellery sector, celebrating innovation, craftsmanship, and excellence. Dassani Brothers’ win in the Polki/Jadau category is a testament to their exceptional artistry, design leadership, and ability to blend traditional craftsmanship with contemporary elegance.

The award-winning piece is a celebration of nature’s eternal beauty. Inspired by a blooming garden frozen in its most perfect moment, it brings together emerald leaves, ruby buds, and diamond blossoms that capture the freshness of spring. The flowing, vine-like silhouette mirrors the natural curves of branches in full bloom, while a unique detachable mechanism allows the jewel to seamlessly transform between a statement kada, an elegant ring, and a delicate cuff. Crafted in 14kt gold, the piece unites uncut Polki diamonds for regal heritage, brilliant-cut diamonds for modern sparkle, and exquisite emerald cabochons, carved leaves, and rubies for lush vibrancy—making it a versatile masterpiece of both design and craftsmanship.

Speaking on the recognition, Sumit Dassani, Partner at Dassani Brothers, said, “We are truly honoured to receive this award on such a prestigious platform. This recognition reinforces our commitment to preserving India’s rich jewellery heritage while continuously innovating to meet the aspirations of today’s customers. We dedicate this win to our team of artisans whose skill and passion bring every creation to life.”

Over the years, Dassani Brothers has carved a niche for itself with its exquisite designs, intricate detailing, and timeless creations, making it a trusted choice for jewellery connoisseurs across the country and beyond.

This award further strengthens their position as leaders in luxury jewellery, setting new benchmarks in the Polki and Jadau segment.

India ,25th sept 2025 :This festive season, give your skin the glow it deserves. Radiance by Forever is a thoughtfully curated skincare range that blends natural, ayurvedic-inspired ingredients to brighten, nourish, and rejuvenate skin. With celebrations, gatherings, and photo moments ahead, Radiance ensures your skin stays radiant, healthy, and celebration-ready.

A part of the globally trusted Forever Living Products family, Radiance elevates everyday skincare into a luxurious self-care experience. With over four decades of expertise, the brand combines nature’s finest ingredients with the precision of science, ensuring products that hydrate, nourish, and restore skin. The range reflects Forever’s commitment to inclusivity, sustainability, and effective solutions tailored to the unique needs of Indian skin.

The Radiance collection harnesses the deeply hydrating and soothing power of Aloe Vera, complemented by botanical actives like Licorice, Bamboo, Moringa Oil, Neem, and CICA. Together, these ingredients address dryness, irritation, redness, and uneven tone, leaving skin soft, luminous, and refreshed.

“Our Radiance Range is designed to bring out the natural glow of every skin type,” says Harish Singla, CSM, Forever Living Products. “This festive season, we want everyone to feel confident, nourished, and celebration-ready, with skincare that combines nature’s goodness and visible results.”

Radiance Face Wash : Gentle yet hydrating, it features Aloe Vera for moisture, Licorice to calm irritation, Bamboo for natural glow, and Apple Extracts to enhance cell renewal, leaving skin soft and revitalized.

Radiance Moisturizer: Lightweight yet nourishing, it combines Aloe Vera, Moringa Oil, Neem, and CICA to soothe, protect, and restore skin’s natural radiance while defending against environmental stressors.

This festive season, make Radiance by Forever a part of your skincare ritual. Perfect for gifting or self-care, it adds a touch of natural glow and festive cheer—because radiant skin is always in style.

Mumbai, 25th  September 2025: The Rekhta Foundation, in collaboration with the Harish Bina Shah Foundation, brought alive a magical second edition of Shaam-e-Rekhta at the Jamshed Bhabha Theatre, NCPA, Nariman Point, on 21st September. Reaffirming its stature as one of Mumbai’s most awaited cultural celebrations, the evening witnessed houseful auditoriums, thunderous applause, and standing ovations, turning into an unforgettable tribute to the timeless charm of Urdu poetry, music, and culture.

This year’s overwhelming demand led to two stagings of Rang Aur Noor  (Urdu Shairo’n Ke Filmi Shahkaar), a spellbinding stage production conceived, written, and directed by Rekhta Foundation’s Trustee & Creative Director, Huma Khalil (Author, Filmmaker). Seamlessly blending dance, live singing, music, and cinematic nostalgia, the show paid homage to Urdu poets whose verses defined the golden era of Hindustani cinema. Featuring stellar performances by Shinjini Kulkarni, Amrish Mishra, Supriya Joshi, Sarvesh Mishra, Yamika Mahesh, Shruti Mishra,  Anupama  Kaushik, and others, both the 2:00 PM and 7:30 PM stagings received rousing ovations from an enthralled audience.

As the evening progressed, the much-anticipated Rekhta Mushaira brought together some of India’s most celebrated voices of contemporary Urdu poetry. Literary stalwarts such as Javed Akhtar, Popular Meeruthi, Iqbal Ashhar, Shakeel Azmi, Nusrat Mehdi, Moin Shadab, Vikas Sharma Raaz, and Azhar Iqbal captivated listeners with their verses on love, longing, wit, and life. Carrying forward the cherished tradition of Urdu poetry gatherings, the Mushaira created moments of intimacy, reflection, and joy that resonated deeply across generations.

Reflecting on the response, Huma Khalil, Creative Director, Rekhta Foundation, said:“Shaam-e-Rekhta is a celebration of the soul of Urdu, its poetry, music, and cultural elegance. With this second edition in Mumbai, our aim was to create a space where language and performance transcend boundaries, inspiring a renewed appreciation for Urdu’s timeless beauty across generations.”  

With both shows running house full and audiences leaving with cherished memories, Shaam-e-Rekhta Mumbai 2025 not only highlighted the cultural relevance of Urdu but also reaffirmed its enduring power to bring people together.

National/Chennai, September 25, 2025: BSH Home Appliances Pvt. Ltd., a subsidiary of global home appliances leader BSH Hausgeräte GmbH, has announced its much-anticipated entry into the air fryer market with the launch of the Bosch CrispMaxx Air Fryer range — just in time for the festive season.

Available in Serie 2 (4L) and Serie 6 (7.2L) variants, the CrispMaxx is BSH’s strategic foray into the booming healthy cooking segment in India. It brings together German engineering excellence and a deep understanding of Indian culinary traditions to deliver crispy, flavourful snacks with up to 95% less oil.

Crafted for India’s Kitchens

Designed with Indian homes in mind, the CrispMaxx range caters to the country’s enduring love for crunchy, indulgent treats — from Mumbai’s pakoras and Rajasthan’s kachoris, to Tamil Nadu’s murukku and North India’s samosas. The CrispMaxx delivers the same beloved textures and rich flavours with far less guilt.

What sets Bosch CrispMaxx apart is its insight-driven design, based on in-depth research into Indian cooking habits. While deep-fried food carries strong emotional and cultural value, health-conscious consumers often find themselves forced to choose between taste and wellness. Bosch addresses this tension by redefining “crispiness” with its optimized hot air circulation system, which ensures food is cooked evenly and retains crunch — without needing excessive oil.

Backed by third-party sensory testing from a NABL-certified lab, the Bosch CrispMaxx impressed:

• 80% of participants rated the food as delicious

• 79% loved the crunch achieved with minimal oil

Key Features of Bosch CrispMaxx:

• Six preset programs: Air Fry, Bake, Roast, Broil, Grill, Bacon

• Intuitive touchscreen controls for a seamless cooking experience

• Shake Reminder (Serie 6): Prompts users to turn food mid-cycle for even cooking

• Smart 3-step Cooking System:

  • Preheat: Ensures even starting temperature

  • Cook: Maintains consistent heat throughout

  • Keep Warm: Keeps food at optimal temperature post-cooking

• Multi-portion cooking: Prepares up to three portions simultaneously — perfect for families or batch cooking

• Serie 6 Upgrades:

  • Double-layered glass viewing window with internal lighting to monitor cooking without opening the fryer

  • Dishwasher-safe components for effortless clean-up

The CrispMaxx also features a non-stick food safety coating (LFGB certified) — a German standard equivalent to the FDA — ensuring health and safety compliance.

Leadership Commentary

“Indian kitchens are evolving into spaces where tradition, innovation, and conscious living intersect,” said Saif Khan, Managing Director & CEO, BSH Home Appliances.
“While the love for crispy street-style snacks remains timeless, today’s consumers seek smarter, healthier ways to enjoy their favourites. With the Bosch CrispMaxx, we’re not just launching an air fryer—we’re introducing a lifestyle shift that empowers mindful indulgence without compromise.”

With Bosch CrispMaxx, BSH aims to reshape modern Indian cooking by delivering guilt-free indulgence, backed by trusted German quality, local relevance, and advanced technology. The air fryer market in India is expanding rapidly, and with CrispMaxx, BSH is positioned to lead the next wave of healthy, joyful home cooking.

NEW DELHI, 25 September 2025: Times Black ICICI Bank credit card, in partnership with Sabhyata Foundation, announces “An Evening at Red Fort,” an exclusive cultural experience designed specifically for Times Black ICICI Bank Credit . This landmark event reimagines India’s most iconic monument as a dstinguished venue where heritage blends seamlessly with luxury, giving guests a unique chance to experience the Red Fort in a way that goes beyond its conventional tourist setting.

Scheduled for September 27, 2025, from 4:30 PM to 8:00 PM, this carefully curated evening represents the convergence of India’s rich cultural legacy with contemporary premium experiences.

The evening’s centerpiece is a mesmerizing Sufi performance by acclaimed artist Deveshi Sahgal, whose soulful artistry will resonate within the historic walls that have witnessed centuries of Indian history. Guests will embark on a multi-sensory journey featuring a spectacular light and sound showcase that brings the fort’s 400-year legacy to vivid life.

Echoing this sentiment, Mr Nakul Anand, Chairman, Advisory Board of Sabhyata Foundation added, “Our partnership in this initiative reflects our deep commitment to preserving and celebrating India’s architectural heritage. Through such collaborative events, we aim to foster a deeper appreciation for our monuments by public at large while ensuring their preservation for future generations. The Red Fort stands as a testament to India’s glorious past, and events like these helps bridge the gap between historical significance and contemporary cultural engagement.”

 “We share Sabhyata’s vision of preserving India’s architectural heritage, and through this unique experience for our cardholders, we aim to inspire them to rediscover these iconic sites, experiencing them in fresh, reimagined ways.”  Harshita Singh, Business Head, Times Black ICICI Bank Credit card.

Adding to this, Executive Chef, Indian Accent, Shantanu Mehrotra said, “It’s always an incredible opportunity to bring our food to iconic settings like the Red Fort, and this event was no exception. Many of our signature dishes, like the Daulat Ki Chaat, are deeply rooted in Old Delhi traditions, and our curated high tea menu reflects that heritage, with highlights like the Bhuna Aloo Samosa with White Pea Mash. Our heart remains with tradition, and we wanted every element of this menu to reflect that balance.”

We are delighted to have FNP Luxe as our floral partner for an evening set within the majestic Lal Qila. FNP Luxe offers an unparalleled luxurious gifting experience that is ideal to elevate celebrations. Specialising in bespoke floral arrangements, handcrafted cakes, and thoughtfully curated hampers, FNP Luxe brings together timeless craftsmanship and modern elegance. Their creations will beautifully complement the grandeur of the monument, enhancing the experience with a perfect blend of heritage, music, and luxury.

All proceeds contribute to monument preservation efforts through the Sabhyata Foundation, allowing guests to participate in safeguarding India’s cultural heritage for future generations.

Access to this specially curated experience is available only through the Times Black app, underscoring its premium positioning. The event will follow strict on-time entry guidelines, ensuring a seamless and well-orchestrated experience for all attendees.

The collaboration highlights the unique positioning of the Times Black ICICI Bank Credit Card as more than a financial instrument—it serves as a gateway to extraordinary cultural experiences. Designed for discerning individuals who expect the exceptional, Times Black provides world-class concierge support and exclusive access to curated global experiences.

Event Highlights at a Glance

• Guided Tour of the historic Red Fort monument

• Intimate Sufi performance by renowned artist Deveshi Sahgal

• Spectacular light and sound showcase bringing history to life

• Bespoke high tea menu curated by Indian Accent

• Optional guided museum tour with expert historical insights

• Heritage preservation contribution through Sabhyata Foundation