Category technology

NEW YORK and NOIDA, India, June 30, 2025—HCLTech, a leading global technology company, today announced a multi-year strategic collaboration with OpenAI, a leading AI research and deployment company, to drive large-scale enterprise AI transformation as one of the first strategic services partners to OpenAI.

HCLTech’s deep industry knowledge and AI Engineering expertise lay the foundation for scalable AI innovation with OpenAI. This collaboration will enable HCLTech’s clients to leverage OpenAI’s industry-leading AI products portfolio alongside HCLTech’s foundational and applied AI offerings for rapid and scaled GenAI deployment.

Additionally, HCLTech will embed OpenAI’s industry-leading models and solutions across its industry-focused offerings, capabilities and proprietary platforms, including AI Force, AI Foundry, AI Engineering and industry-specific AI accelerators. This deep integration will help its clients modernize business processes, enhance customer and employee experiences and unlock growth opportunities, covering the full AI lifecycle, from AI readiness assessments and integration to enterprise-scale adoption, governance and change management.

HCLTech will roll out ChatGPT Enterprise and OpenAI APIs internally, empowering its employees with secure, enterprise-grade generative AI tools.

Vijay Guntur, Global Chief Technology Officer (CTO) and Head of Ecosystems at HCLTech, said, “We are honored to work with OpenAI, the global leader in generative AI foundation models. This collaboration underscores our commitment to empowering Global 2000 enterprises with transformative AI solutions. It reaffirms HCLTech’s robust engineering heritage and aligns with OpenAI’s spirit of innovation. Together, we are driving a new era of AI-powered transformation across our offerings and operations at a global scale.”

Giancarlo ‘GC” Lionetti, Chief Commercial Officer at OpenAI, said, “HCLTech’s deep industry knowledge and AI engineering expertise sets the stage for scalable AI innovation. As one of the first system integration companies to integrate OpenAI to improve efficiency and enhance customer experiences, they’re accelerating productivity and setting a new standard for how industries can transform using generative AI.”

“One of the biggest challenges The Citi Residenci Hotels faced was that while it was fast gaining traction with guests and expanding its footprint, its internal systems lagged, and its distribution complexity grew. Our solutions have efficiently streamlined internal processes for them, eliminated discrepancies, removed errors and ensured their operations run like clockwork! We empower our clients to stay agile in a highly competitive hospitality market without burdening them with added layers of complexity or manual effort,” said Shoaib Ali – National Sales Head India, STAAH.

Murthy’s business acumen and decades of experience will guide Covasant as it navigates the global Enterprise AI landscape

Phaneesh Murthy

India: Covasant Technologies, an emerging leader in Enterprise AI and Agentic AI-led services as software, today announced that tech industry icon Phaneesh Murthy has joined its Advisory Board as a Non-Executive Director. This appointment reinforces Covasant’s ambition to lead the enterprise AI era through innovative AI and emerging tech solutions, guided by seasoned strategic leadership to scale responsibly and globally.

Murthy, renowned for scaling both Infosys and iGATE into billion-dollar powerhouses, now joins Covasant’s Advisory Board to help power the company’s vision for disruptive growth in Enterprise AI. His appointment marks a significant endorsement of Covasant’s aspiration to challenge the traditional IT services model and define the future of enterprise automation, particularly in the evolving field of Agentic AI.

“For decades, the IT industry’s brilliance was in its ability to scale human expertise. We’ve now reached a turning point. The goal today is to empower that expertise with true efficiency and autonomy, powered by AI,” said C. V. Subramanyam, Chairman and Managing Director, Covasant Technologies. “Phaneesh joining us is a landmark moment because he’s one of the architects of that first IT wave. He sees clearly where the next wave is headed, and it signals a fundamental shift in how value will be created in this industry for the next decade. We’re thrilled to have him on board and are certain that his business acumen, and his wealth of experience will be instrumental in shaping our strategic direction, driving innovation, and solidifying our position as a trusted leader in Agentic AI that delivers tangible business impact for enterprises.”

Murthy’s career has been defined by identifying and capitalizing on the “next big thing” in technology services. His move to a focused, nimble and specialized firm like Covasant is an indicator of where enterprise value will be created next. Murthy will be instrumental in shaping Covasant’s global expansion, particularly in key verticals like healthcare, BFSI, manufacturing, and media and communication. 

“The industry is flooded with AI hype. Everyone has a chatbot!,” said Phaneesh Murthy. “But very few are building what Covasant is: autonomous AI agents with human in the loop, that can actually run a supply chain, manage a financial audit, or solve other real-business challenges across domains, flawlessly. They’re not just building better tools; they’re building a new kind of workforce, with guardrails to ensure AI stays compliant while delivering value. Their ‘Services-as-Software’ model is the most logical evolution of the global services industry. I’m here because I believe Covasant has the vision and the DNA to lead it. This is about building the next great enterprise technology company, not just another services firm,” added Murthy.

With its newly launched Agentic EX, Kapture empowers enterprises and their employees to improve productivity and save time on searching, task-switching and navigating support systems. 

India, June, 2025: Kapture CX, India’s leading GenAI-powered CX automation platform has recently announced the launch of Kapture EX, an AI-first solution that unifies workflows, communication and assistance across departments. The platform combines AI-powered workspaces, autonomous agents and service desk automation to provide a seamless enterprise experience.

In the present, enterprise employee experience is highly fragmented due to tool fatigue, disjointed systems and inefficient support mechanisms. Unlike traditional tools that bolt on AI, EX is designed as and AI-native solution to bring intelligence to every interaction and eliminate the chaos of disconnected systems. It helps employees reclaim 60–90 minutes every day by reducing time spent on searching, task-switching and navigating support systems.

Commenting on the launch announcement, Sheshgiri Kamath, CEO and Co-Founder of Kapture CX said, “AI should be embedded at the core of enterprise workflows—not siloed. With Kapture EX, we’re not just automating support but redefining how work happens across departments, unlocking time and intelligence at scale.”

The workplace has become bloated with point solutions as employees spend more time switching apps than solving problems. Hence, Kapture has come up with a game-changing Agentic EX solution that is the antidote to digital sprawl in unifying work, knowledge and assistance into one coherent and intelligent system.

Unlike legacy systems that retrofit AI, Kapture EX is engineered as an AI-native platform that integrates multi-model LLMs and agentic capabilities from the ground up, with multi-model support (GPT, Claude, Gemini), agentic workflows and context-aware service automation. It works as an AI workspace for the modern enterprise that handles chat to documents and tickets to analytics.

Currently, Kapture has rolled out Agentic EX with several large enterprises with two organizations already expanding to full-scale, company-wide deployment. The company has deployed it across BFSI, IT services, Retail and Global Capability Centers (GCCs) to streamline internal workflows and enable centralized yet scalable operations through intelligent agentic workflows.

Kapture EX operates on a modular subscription basis that allows enterprises to scale based on use cases AI Workspaces, Intelligent Service Desk and Full Suite Deployment. With built-in enterprise compliance (ISO, GDPR, SOC 2) and role-based access controls, it ensures secure and compliant deployment across geographies.

“We’re not building just another SaaS product. Kapture EX is the AI layer for the modern enterprise and is deployable across HR, finance, IT, and sales. It makes your people faster, your processes smarter, and your platforms AI-ready,” Kamath added.

Building on the early momentum, Kapture is planning for a phased industry-specific launch scheduled for Q3 2025. By moving into full-scale deployment, it aims to become the operating system for intelligent enterprise experience where work, knowledge and assistance combine in one intelligent interface.

LONDON, AMSTERDAM and NOIDA, India, June 28, 2025—HCLTech, a leading global technology company, has been recognized across all three categories—Productivity, Industry Transformation and Innovation—at the prestigious AWS GenAI Premier League (GPL) Awards 2025 in London and Amsterdam.

These awards underscore the depth of HCLTech’s capabilities in driving transformative enterprise outcomes through Generative AI (GenAI).

It validates HCLTech’s pioneering use of AWS’s advanced GenAI services and Agentic AI solutions to deliver real-world impact across industries, driving improved efficiency, regulatory adherence and expedited decision-making across essential business functions.

HCLTech’s Mainframe Modernization Accelerator, built with Amazon Bedrock, Multi-Agent Framework and Amazon Nova, speeds up mainframe modernization and migration to AWS. PriorAuth, an Agentic-AI solution, automates the Prior Authorization verification for insurance payers, revolutionizing the process. HCLTech’s FraudShield enhances fraud detection in financial services and accelerates trade surveillance using real-time, AI-driven investigations.

“Being recognized across all categories of the AWS GPL is a reinforcement of our relentless focus on building industry-leading, transformative and innovative capabilities with AWS,” said Prabhakar Appana, Senior Vice President and Global Head of AWS Ecosystem at HCLTech. “We are committed to building pathbreaking GenAI solutions through this partnership and are proud of our status as an AWS Generative AI Competency Partner,” he added.

With increasing production-grade GenAI use cases, HCLTech continues to drive innovation in areas such as intelligent data platforms, customer experience transformation and Agentic AI. Its full-stack AI/GenAI capabilities enable clients to realize the transformative potential of GenAI in their digital transformation journeys.

Pune, 27th June 2025: ASUS, the Taiwanese tech giant, hosted the second chapter of its flagship community initiative, ‘Beyond Incredible with ASUS’, in Pune. Bringing the gaming community together with a power-packed Community Meet-up at Antisocial, Pune, the day-long interactive session saw a wave of attendees interacting with the brand and its latest innovative offerings.

Building on the enthusiastic response to its previous chapter, ASUS plans to take this initiative to more cities, creating a vibrant, hands-on platform for real-time immersive product experiences, feedback exchange, and community-building. The Pune edition gave attendees a chance to dive deep in the latest innovations by ASUS, including the powerhouse ROG Zephyrus G14, the most sought-after ROG Flow Z13, the newly launched Vivobook 14 Flip, and the Snapdragon-powered Zenbook A14 amongst others. The event delivered a high-energy experience featuring live gaming battles, exclusive product demos, creator sessions, and interactive engagement with the creators. Gamers and creators alike enjoyed hands-on access to the latest ROG laptops and accessories powered by cutting-edge tech designed for pro-level gameplay, streaming, and content creation.

Addressing the event, Mr. Arnold Su, Vice President, Consumer and Gaming PC, ASUS India, said, “With ‘Beyond Incredible with ASUS’, our mission is clear to cultivate genuine and meaningful tech-conversations across our community. This initiative is all about listening to the people’s aspirations and expectations, so we can develop products that don’t just meet the needs of today but also resonate with today’s ever-evolving lifestyle. At ASUS, we see our community not just as customers but as collaborators, and with this initiative, we aim to get closer to the people who continuously shape our brand journey.”

Building on the success of the inaugural ‘Beyond Incredible with ASUS’ community meet held in Bangalore, ASUS brought the second edition of the initiative to Pune. The first-of-its-kind engagement platform, which debuted in Bangalore with over 85+ attendees comprising community members, creators, and regional media, set the tone for a deeper connection with the ASUS ecosystem. The Pune edition further strengthened this vision by bringing together the local community to experience ASUS’ latest innovations, participate in knowledge-led sessions, and engage meaningfully with the brand. ASUS plans to further strengthen its community with plans to roll out editions of ‘Beyond Incredible with ASUS’ in other metro cities throughout 2025. The initiatives are designed to offer customized experiences, collaborative platforms, and early access to ASUS innovations, fostering and nurturing an engaged and empowered tech community.

New Delhi, June 26th, 2025: OPPO India’s recently launched smartphone, the OPPO K13x 5G — toughest 5G smartphone in its segment — is ready to go on sale starting tomorrow i.e. 27th June 2025 on the OPPO e-store and Flipkart from 12 PM onwards. Available in two stunning finishes — Midnight Violet and Sunset Peach — the K13x doesn’t just survive tough conditions, it stands out with style. It’s a device that blends world-class engineering with local manufacturing strength to redefine durability and performance. Durable, dependable, and designed to dazzle — the K13x is built for your grind and styled for your vibe.

Segment-Leading Durability, Fused with Style

The OPPO K13x 5G sets a new benchmark for durability in its segment, bringing together aerospace-grade strength and biomimetic brilliance in a sleek, everyday form factor. At its core lies the AM04 high-strength aluminum alloy inner frame — an advanced material used in aerospace engineering that delivers 10% more durability than previous-generation alloys. This robust internal skeleton is complemented by a solid outer frame for comfortable handling, while the front is shielded with Crystal Shield Glass — the same flagship-grade cover glass offering 160% better impact resistance than conventional materials. To further reinforce its build, the K13x 5G also comes with a specially designed Anti-Drop Shield Case right in the box, offering instant and added protection.

Going beyond conventional toughness, the K13x 5G draws inspiration from nature’s oldest survivors — sea sponges. With over 700 million years of evolutionary wisdom, these organisms’ porous, flexible structures inspired OPPO’s Sponge Biomimetic Shock Absorption System. The system uses high energy-absorbing elastic materials to create internal buffer zones between critical components and the phone’s rigid frame. Lab tests demonstrate that this sponge-based architecture can reduce impact forces by up to 90%, providing advanced internal protection while maintaining a sleek 7.99mm profile and lightweight 194g build. It’s the perfect blend of nature-inspired engineering and modern durability — proof that you don’t have to sacrifice style for strength.

Made in India, Tested to the Extreme

The OPPO K13x is built with a 360° Damage-Proof Armour Body that offers comprehensive protection against everyday drops, bumps, and pressure from all directions. Certified tough by leading global authorities, the K13x proudly carries the SGS Gold Drop-Resistance Certification, SGS Military Standard Certification, and MIL-STD 810-H Shock Resistance Certification, validating its resilience through extensive lab simulations and real-world stress testing. Rigorously evaluated to endure life’s daily mishaps, the K13x underwent:

Drop tests from 1.1m to 1.3m on granite surfaces across all sides

Extreme drop tests from heights exceeding 1.4m with no structural damage

30-40 consecutive screen-down drop tests from 1.2m without failure in performance

Additionally, the phone carries an IP65 rating for complete dust protection and resistance to low-pressure water jets. Ports and entry points are sealed with waterproof gaskets, silicone seals, and precision adhesives. To ensure uninterrupted usability, OPPO’s exclusive Splash Touch and Glove Touch technologies allow seamless screen control even in wet conditions or while wearing gloves. From spills to showers, daily bumps to unexpected falls, the OPPO K13x 5G is not just engineered to endure — it’s built to lead.

Power Meets Performance for Endless Entertainment

The OPPO K13x 5G is powered by a class-leading 6000mAh battery — designed to keep pace with today’s nonstop digital lifestyle. Whether it’s binge-watching your favourite shows, marathon gaming sessions, or back-to-back lectures and meetings, this massive battery ensures all-day endurance without battery anxiety. Engineered to last, the K13x 5G guarantees over 80% battery health even after 1,700 charge cycles, making it one of the most reliable long-term performers in its segment. With 45W SUPERVOOC fast charging included in the box, the device charges up to 30% in just 21 minutes and reaches full capacity in 91 minutes — ideal for quick power-ups on the go. OPPO K13x 5G delivers powerhouse endurance — offering up to 19.3 hours of video playback, 40.7 hours of music, 56.8 hours of call time, and 10.6 hours of uninterrupted gaming — making it the ultimate companion for non-stop entertainment and all-day productivity.

Complementing the powerhouse battery is a vivid and ultra-smooth 6.67-inch display that elevates every viewing experience. Featuring a 120Hz refresh rate, 1000-nits peak brightness, and an impressive 89.9% screen-to-body ratio, the K13x ensures fluid visuals, crisp clarity, and a more immersive field of view — perfect for content consumption and gaming on the move. Ultra Volume Mode amplifies audio output up to 300%, delivering clear and loud sound whether you’re in a crowded café or navigating a busy street. Certified to retain smooth performance for over 36 months, the OPPO K13x 5G offers a truly immersive and dependable entertainment experience from day one — and far beyond.

Immersive Entertainment, Smart AI Enhancements

The OPPO K13x 5G is designed for users who want to do more — create, share, and enjoy — without limitations. Its 50MP AI Dual Camera, paired with a 2MP depth sensor and an 8MP front camera, captures crisp, vibrant photos with refined depth and natural-looking bokeh. The system is supercharged by smart tools like AI Eraser, AI Unblur, AI Reflection Remover, and AI Clarity Enhancer, delivering studio-like results in every frame. For creators and students, AI-powered features like AI Summary, AI Studio, AI Recorder, and Google Gemini transform the way you take notes, transcribe content, or generate visuals — simplifying tasks while enhancing creativity. The new ColorOS 15 based on Android 15 ties everything together with fluid animations, a minimalist UI, and smart utilities like file docking and predictive suggestions for seamless multitasking.

Backed by AI LinkBoost 2.0’s advanced 360° antenna architecture and intelligent network switching, the K13x 5G ensures ultra-reliable connectivity — even in elevators, underground locations, or crowded urban areas. Whether you’re uploading assignments, joining online meetings, or sharing content on the go, the OPPO K13x keeps you connected, uninterrupted.

A Processor That Punches Above Its Weight

Under the hood, the OPPO K13x 5G is powered by the MediaTek Dimensity 6300 processor — a segment standout that delivers fluid, responsive performance across the board. Built on a highly efficient 6nm process, it offers superior thermal control, AI-assisted power optimization, and enhanced responsiveness, making multitasking, gaming, and content consumption smooth and uninterrupted. Whether you’re juggling assignments, streaming your favourite series, or gaming on the go, the Dimensity 6300 keeps things fast and consistent. Complementing the processor is UFS 2.2 storage, which ensures quicker app launches, faster file transfers, and seamless data handling. Complementing this is the side fingerprint unlock, which offers quick, secure access with just a natural thumb press — making unlocking seamless and intuitive, even on the go.

Made in India, Built for Real Life

Proudly made in India, the OPPO K13x 5G undergoes rigorous real-world durability tests — from 1.4-meter granite drop tests to high-velocity water spray simulations — ensuring it can withstand the chaos of everyday life. Whether it’s your first day at college, a packed commute, or a weekend adventure, this is a phone built to keep up. Available in two stunning finishes — Midnight Violet and Sunset Peach — the K13x doesn’t just survive tough conditions, it stands out with style. It’s a device that blends world-class engineering with local manufacturing strength to redefine durability and performance. Durable, dependable, and designed to dazzle — the K13x is built for your grind and styled for your vibe.

Attributed to: Rahul Sharma, Vice President – Sales, Salesforce India

India’s Micro, Small and Medium Enterprises (MSME) — over 5.93 crore strong — form the backbone of the country’s economy, contributing nearly 30% of the GDP. But for many small businesses, the challenge remains the same: how to do more with less, serve customers better, and stay competitive in a fast-evolving market.

The rise of AI is beginning to change this story. Today, AI-powered tools – including AI agents – that act as a limitless, always-on digital labor force – are making it easier for MSMEs to automate routine work, gain insights, and operate more efficiently — all without the need for large IT investments. Here are five ways MSMEs can leverage AI to drive productivity and growth:

1. Automate repetitive tasks and free up your team’s time

One of the most immediate benefits of AI is the ability to take tedious, repetitive work off your team’s plate. Tasks like meeting follow-ups, status updates, or reminders can now be automated through AI-powered tools, helping MSMEs reclaim valuable hours every week. They can also use the templates to get started quickly or create their own from scratch.

Additionally, AI agents can be deployed to handle routine queries, approvals, or simple task management. This means your teams can concentrate on more strategic work, such as enhancing customer service, launching new products, or exploring new markets.

2. Surface knowledge and insights, fast

Data is a powerful asset, but for MSMEs, valuable insights are often buried across emails, chats, and multiple apps. AI can help by consolidating this information, surfacing trends, and making insights easily accessible for smarter decision-making.

With AI-powered search, summarization, and insights tools, MSMEs can gain a deeper understanding of customer needs, track business performance, and identify growth opportunities — all without a dedicated data team.

3. Make AI accessible — even for non-technical teams

AI is no longer the domain of data scientists or large enterprises. Today’s AI tools are designed for everyday users, making it easy to streamline workflows, generate content, and automate tasks with just a few clicks.

For instance, Agentforce in Slack democratizes AI by allowing any team member to interact with AI agents as virtual teammates, without the need for technical expertise or complex training. This is a game-changer for MSMEs, enabling small teams to scale their capabilities with minimal resources.

4. Elevate customer experience with AI-driven personalization

Customer expectations are higher than ever, and MSMEs need to keep up. AI can help by providing deeper insights into customer behavior, personalizing interactions, and delivering faster, more responsive service.

By analyzing customer conversations and surfacing relevant insights, AI-powered tools can help MSMEs tailor their outreach, respond more effectively to queries, and build stronger, longer-lasting relationships.

5. Create a more agile, digital-first work culture

In today’s fast-paced environment, agility is crucial for MSMEs. AI and automation can help centralize information, streamline workflows, and enable seamless hybrid collaboration, fostering a work culture built for speed and flexibility.

Agentforce can tap into public and permissioned conversational data in your Slack workspace across channels, lists, and canvases to provide more contextually relevant responses. Workflow Builder helps automate key processes, while integrations with existing apps ensure that all work happens in one place — turning a platform like Slack into a true work operating system. With features like Slack Connect, MSMEs can also collaborate seamlessly with partners, suppliers, and customers — anytime, anywhere.

The result is a more connected, agile, and productive way of working — one that empowers MSMEs to innovate and scale, no matter their size.

AI is no longer a technology of the future — it’s here today, and it’s increasingly accessible to India’s MSMEs. By embracing AI and building a digital-first work culture, small businesses can unlock new levels of productivity, deliver better customer experiences, and drive long-term growth.

GURUGRAM, India – June 26, 2025: Samsung, India’s largest consumer electronics brand, today introduced its 2025 Bespoke AI appliance lineup, built on four distinct consumer benefits: Easy, Care, Save and Secure to enrich and simplify your lives with AI. These experiences are powered by Samsung’s new AI Home screen interface, Bixby voice assistant with two-way natural communication, Samsung Knox security, and seamless SmartThings connectivity, delivering hyper-personalised, energy-efficient, and secure smart home solutions for modern Indian households.

At the heart of the new lineup is the Bespoke AI Laundry Combo, a category-defining innovation that sets a new standard for convenience and intelligent automation in home laundry care.

The 2025 range expands Samsung’s AI Home ecosystem across key appliances such as refrigerators, air conditioners, and washing machines. With intuitive touchscreen displays, upgraded voice intelligence, and inclusive accessibility features, the line-up offers a truly connected, easy-to-use, and secure smart home experience for all. The AI Home screen sits at the center of this innovation – a smart display and interaction hub that transforms home management. Built into select appliances, AI Home enables real-time appliance insights, control over connected appliances, entertainment, and even family communication – all from a single interface. With its user-friendly design, AI Home makes it easier than ever to unlock the full potential of Samsung’s Bespoke AI appliances.

The upgraded Bixby voice assistant enhances control through voice commands and introduces new capabilities like Voice ID[1], which recognizes individual users and switches to their Samsung accounts for a personalized experience. Additionally, new SmartThings services like Family Care enhance home safety by sending alerts to family members in unusual situations such as when no activity has been detected at a scheduled time, offering peace of mind and proactive care.

To bring its AI Home vision for 2025 to life, Samsung is focused on delivering a trusted, intelligent, and future-ready experience for users. A key part of this commitment is the integration of enhanced Samsung Knox security across a wide line-up, giving users the confidence to enjoy their AI-powered connected homes with complete peace of mind.

Another major priority is future-proofing appliances. With Smart Forward, Samsung’s software update service via SmartThings, users can continue to receive the latest features and performance upgrades on their existing devices without needing to buy new ones.

The Bespoke AI line-up is driven by four key values that directly benefit consumers: Easy, Save, Care, and Secure.

Easy: Bespoke AI appliances now simplify your tasks by using AI and seamless connectivity to automate daily chores via AI Home, Bixby, and SmartThings. For example, AI Home enables automated routines, remote control, and real-time monitoring. Bixby allows users to ask detailed questions about appliances and control them using natural, two-way voice commands, without the need for a nearby phone or speaker.

Save: Bespoke AI appliances are engineered to help consumers save energy and time. AI Energy Mode helps manage power consumption. AI Vision Inside in refrigerators tracks food items and expiry dates, suggesting recipes to avoid waste. AI Wash features on the Bespoke AI Laundry Combo™ and Top Load washers optimize cycles based on soil levels and load types, saving valuable time and water.

Care: Bixby assists with appliance care and maintenance alerts, while SmartThings notifies users of any motion, smoke, or leaks detected through its’ connected 3rd party devices. Bespoke AI ensures peace of mind with features such as inactivity alerts at a loved one’s home, helping families feel reassured from afar.

Secure: Samsung Knox ensures multi-layered protection with a visualized dashboard across appliances and smartphones. Five Samsung products including the Bespoke AI Family Hub and Bespoke AI Laundry Combo have been verified to level ‘Diamond’ from UL Solutions’ IoT Security Ratings.

“We are proud to bring the 2025 Bespoke AI digital appliances line-up to India, where innovation meets intention. These are not just smart appliances; they are intuitive companions built for Indian homes. Whether it is a child exploring the refrigerator via AI Vision Inside, a working couple managing laundry remotely, or an elderly user interacting with the appliance, we have designed every touchpoint to be personal, seamless and secure. With a strong focus on the four core values: Easy, Save, Care, and Secure, our vision is to deliver interconnected AI appliances that seamlessly integrate into the household reflecting a forward-thinking approach to innovation that is quickly becoming a reality,” said JB Park, President & CEO, Samsung Southwest Asia

“With the 2025 range, we are offering appliances that understand lifestyles, protect personal data, and deliver real-world convenience with AI Home. Whether it’s through AI Vision Inside, Knox-powered security, or inclusive design, our new line-up is a powerful step towards homes that are truly smart, safe, and human-centric. We are confident our Bespoke AI appliances will revolutionize modern Indian households so that consumers can experience the comfort of seamless smart home living,” said Ghufran Alam, Vice President, Digital Appliances Business, Samsung India.

The 2025 Bespoke AI Home Appliance Line up

Bespoke AI Laundry Combo All-in-One: The Bespoke AI Laundry Combo is a space-saving, ultra-capacity all-in-one appliance that seamlessly combines washing and drying in a single unit. It eliminates the hassle of transferring clothes between machines, allowing users to save time and prevent odours from lingering after wash cycles. Powered by AI Wash & Dry[2], the Bespoke AI Laundry Combo senses laundry weight, fabric type, and soil levels[3], automatically adjusting water, detergent, wash time, and drying conditions for each load. This ensures optimal cleaning performance and personalized laundry experience without the guesswork.

The Bespoke AI Laundry Combo features advanced heat pump drying technology that gently and efficiently dries clothes at lower temperatures by recycling warm air. The heat pump system optimizes heat transfer and reduces drying time by up to 60%[4] and energy consumption by up to 75%[5], while reducing shrinkage and fabric damage. With the Super Speed cycle, users can wash and dry a load in just 98 minutes.

Its 7-inch AI Home LCD display provides an intuitive interface for cycle selection, monitoring, and control, delivering personalized suggestions based on usage patterns and seasonal habits. The display also shows energy and water consumption reports and offers a full view of connected appliances at home via Map View. The Bespoke AI Laundry Combo is also verified to level ‘Diamond’ from UL Solutions, highlighting Samsung’s industry-leading device security.

The Bespoke AI Laundry Combo comes with upgraded Bixby, which understands complex, conversational voice commands. Additionally, the Flex Auto Dispense System is able to store detergent for up to 32 loads[6], while the Auto Open Door automatically releases humid air after a cycle ends to prevent damp smells and enhance freshness.

Bespoke AI Refrigerator with AI Home: The new Bespoke AI Refrigerator is equipped with AI Vision Inside, which can recognize up to 37 fresh food items, allowing users to remotely view the interior, track expiry dates, and receive smart recipe suggestions. It can also recognize up to 50 pre-saved processed food items, largely expanding the variety of items it can manage. The new refrigerator comes with a 9-inch AI Home Display, which serves as a personalized dashboard for notes, schedules, entertainment, and full appliance control, transforming the refrigerator into the central hub of the smart kitchen. Featuring an Auto Open Door for effortless access, it is designed for convenience and better organisation. It also provides easy hands-free control by just using your voice to control settings, select functions or ask questions through Bixby. The refrigerator also includes access to SmartThings Energy which can help monitor your energy consumption in real-time

The Bespoke AI Double Door Refrigerator line-up features improved smart capabilities with AI Energy Mode, SmartThings Home Care and Wi-Fi connectivity, designed to offer remote access, intelligent energy savings and real-time maintenance updates via the SmartThings app. This range delivers comprehensive cooling tailored to meet consumer needs, such as longer freshness with Twin Cooling Plus technology, everyday flexibility with Convertible 5-in-1 Modes, and enhanced hygiene with Active Fresh Filter+ eliminating up to 99.99% of harmful bacteria.

Bespoke AI WindFree Air Conditioner: The Bespoke AI WindFree Air Conditioner offers Customized Cooling, AI Fast & Comfort Cooling, and Quick Remote, making temperature control effortless and intuitive. With AI Energy Mode, the system intelligently adjusts compressor speed based on room temperature and consumers’ usage patterns, helping reduce energy consumption by up to 30%[7]. The WindFree technology delivers comfortable cooling through 23,000 micro-holes without cold drafts, ensuring consistent, gentle airflow without direct blasts of air, while the AI engine learns usage behavior to continuously enhance efficiency and comfort.

Bespoke AI Top Load Washer: Equipped with AI Wash[8], these machines intelligently detect the fabric type and weight to automatically recommend the optimal settings for each load. Leveraging an advanced AI algorithm, the cycle adjusts key parameters—such as water level, agitation intensity, and wash and rinse duration—delivering up to 25% more fabric care[9]. Building on this technology, features like Ecobubble, Hygiene Steam & Stain Wash (with inbuilt heater), Super Speed, AI Energy Mode, and SmartThings integration, AI VRT+ further enhance the laundry experience.

Smarter, Safer, More Inclusive Living

The 2025 Bespoke AI digital appliances range is a testament to inclusive, human-centric design. With universal design at its core, the line-up ensures technology adapts to users—not the other way around. Features like the expanded Auto Open-Door function across key appliances, accessible control panels, screen readers, enlarged fonts, and Bixby’s Voice ID support make operation easier for users with limited mobility or visual impairments. Built-in microphones and voice-based alerts further enable a seamless, easy to use experience.

Bengaluru, 26 June 2025: In an endeavour to ensure a seamless customer service experience for its Indian community, OnePlus, the global technology brand, has strengthened its customer services and now offers doorstep pickup and drop service across 19,000+ pincodes. With these initiatives, the brand has significantly strengthened its after-sales efforts across tier 2 and tier 3 cities and beyond.

As part of this commitment, OnePlus continues to offer free pickup and drop service and has expanded it to more than 19,000 pincodes across India, enabling customers to access customer service facilities without the hassle of leaving their homes.

Additionally, the customer support ecosystem is further backed by a multi-channel service model, giving users direct access to assistance through:

• Dedicated call centres
• Real-time live chat
• Verified WhatsApp support
• Email-based service channels

This expanded service framework is a direct result of ongoing user feedback and community-driven improvements under Project Starlight, which was recently introduced in Q4 2024. With a ₹6,000 crore investment over a three-year timeline, the program has one of its focuses on building a stronger service network for Indian users.

Addressing the brand’s customer service expansion, Robin Liu, CEO, OnePlus India shared, “At OnePlus, our users have always been at the core of all our efforts. And this extends to our customer service efforts, too. As we continue to build our community in India, strengthening our customer service and service network is not just a priority—it’s a commitment. We believe that delivering a truly premium experience goes beyond the product itself; it lies in how we support and stand by our community at every step. This customer service expansion is a vital part of our long-term vision for India, empowering more users with timely, transparent, and dependable support”.

In addition to the service centres, OnePlus has also rolled out a nationwide OnePlus Service Camp across its service centres. A first-of-its-kind OnePlus Service Camp starts from June 20 to June 30, 2025. The initiative allows users to get a free device health check-up and software update for all OnePlus smartphones. Those with out-of-warranty devices can enjoy zero service charges on select repairs. Pillared under Project Starlight, OnePlus continues to make high-quality service more accessible than ever.

OnePlus is working towards expanding its service network across 28 states and over 400 cities over the next 3 to 5 years.