Category technology

Mumbai, Dec 16: – EVM India, a fast-growing name in the Indian consumer electronics and mobility accessories segment, today announced the launch of its latest innovation  the EVM EnAura 100W Bluetooth Soundbar with Subwoofer. Designed to meet India’s rising demand for high-quality yet affordable home audio solutions, EnAura strengthens EVM’s presence in the fast-expanding soundbar category and opens a compelling business opportunity for distributors across the country.

With more Indian households upgrading to smart TVs and OTT-first entertainment, the soundbar market has witnessed double-digit growth. EnAura has been engineered to capture this demand curve  offering premium acoustics, robust build quality, and wide compatibility at a affordable price point.

EVM EnAura, Made in India soundbar delivers a total output of 100W, optimized for cinematic clarity, richer bass, and an immersive home-theater experience. The product comes equipped with Bluetooth 5.3 for faster pairing and stable wireless playback, making it ideal for everyday entertainment across devices.

Speaking on the launch, Ankit Shah, COO at EVM India, said:

“EnAura has been strategically designed for the Indian market  where Indian consumers demand powerful performance, simple connectivity, and great value. For our partner network, this launch represents a strong product with high market relevance, excellent demand drivers, and a competitive price-to-performance ratio.”

To ensure broad compatibility across new and legacy setups, EnAura supports HDMI (ARC), Optical, AUX, USB, and Bluetooth, making it suitable for smart TVs, set-top boxes, laptops, gaming consoles, and older television units. Its frequency response of 160Hz–20kHz ensures balanced treble for dialogues and impactful bass for movies, sports, and music.

The soundbar sports a sleek, minimal design with a built-in LED display, designed to blend effortlessly into Indian living rooms  an important purchase factor for families investing in home entertainment upgrades.

In line with Hundia InfoSolutions Pvt. Ltd.’s strong commitment to after-sales reliability, EnAura is backed by a 1-year warranty, and EVM’s extensive network of 500+ service centers across India, including the brand’s signature on-site service. This ensures faster turnaround, reduced dependency on retailer support, and a worry-free experience for end consumers   resulting in smoother sales for partners.

The EVM EnAura Soundbar will be available in an elegant Black finish across leading distribution channels, offline retail, and e-commerce platforms. EnAura Soundbar is now available at an introductory price of INR 5,999 on Amazon.

FTA Global Unveils “B2B Indian Tech Industry: Search & Demand Trends 2025”: How India Discovers Enterprise Technology Today

FTA Global, a new-age marketing company, today announced the release of its comprehensive industry report, B2B Indian Tech Industry: Search & Demand Trends 2025. The report presents an in-depth overview of the latest developments, search shifts, and demand patterns shaping the B2B technology landscape in India.

The study highlights a significant evolution in how Indian enterprises discover technology solutions. Search-led discovery has become the primary method through which decision-makers evaluate tools across AI, SaaS, cloud, FinTech, cybersecurity, and Industry 4.0. This analysis is based on detailed search and visibility patterns tracked across major metros and high-growth Tier 2 industrial hubs.

Key revelations from the report include:

• Strong Rise in AI-led Demand: AI-related B2B queries have grown by 35% YoY, making AI and ML the largest contributor to search activity within the B2B tech category.
• IoT and Industrial Automation Momentum: Searches for IoT integration, smart factory solutions, and industrial automation have grown by nearly 28%, with Tier 2 cities leading the growth curve.
• Growth in Seller Tools: B2B logistics, inventory SaaS, and ERP tool searches have shown steady 20% YoY growth.
• AI Overviews Impacting Visibility: Google’s AI Overviews prioritise content in AI, IoT, FinTech, and automation, pushing brands to optimise for zero-click visibility, structured data, and conversational queries.

The report also outlines the search share distribution across major B2B technology categories. AI and ML account for 20% of total market share, followed by FinTech and InsurTech at 15%, IoT platforms at 12%, and healthcare analytics, manufacturing tech, and B2B e-commerce enablement at 10% each. Blockchain represents 6%, while quantum computing contributes 3%.

Segment-Specific Insights Show Distinct Patterns Across Brands and Cities

The analysis highlights diverging growth trends across technology segments and regions:

• Cloud and SaaS Leadership: Google Cloud records 16% growth, followed by AWS at 12%, Freshworks at 14%, Zoho at 22%, and Microsoft Azure at 9%.
• Indian SaaS Brands Gaining Ground: Zoho and Freshworks continue to dominate domestic visibility and outperform global competitors in Tier 2 regions.
• Metro vs Tier 2 Dynamics: Metros account for 66% of total B2B tech search volume, but Tier 2 cities display nearly double the growth rate. Bengaluru leads with 22% share, while Pune and Hyderabad are witnessing the fastest year-on-year rise.
• Rise in Vernacular and Local Intent Searches: Vernacular B2B tech queries have increased by 20 to 30% year-on-year, and “near me” searches such as “ERP vendor near me” and “IT support near me” have surged by more than 20%.

B2B App Discovery and Hybrid Search Behaviour

The report identifies that 60% of app-related B2B searches are non-branded, driven by queries such as “CRM app for SMEs” or “inventory management app.” Meanwhile, branded searches like “Zoho app” and “Freshdesk app” continue to grow strongly, reflecting a hybrid discovery pattern among enterprise users.

Search Share-of-Voice (SOV) rankings show Microsoft Azure, Google Cloud, AWS, Zoho, Salesforce, and Freshworks leading in overall visibility, followed by TCS, IBM, Oracle, Infosys, and SAP.

AI Reshaping Search Behaviour and Technology Evaluation

The impact of AI is clearly visible across search behaviour as well as enterprise decision-making. Brands with AI-integrated offerings such as Microsoft Copilot, Infosys Topaz, and IBM WatsonX are experiencing significant visibility gains. Indian SaaS brands are also seeing strong momentum, driven by deeper penetration into Tier 2 and Tier 3 markets.

“The B2B technology ecosystem is entering a phase where search behaviour is no longer linear. Enterprises are discovering solutions through AI-led answers, vernacular queries, and localised intent that did not exist at this scale even two years ago,” said Senthil Kumar Hariram, Founder and Managing Director, FTA Global. “Our report shows that brands must engineer their presence for this new discovery framework. This means building structured data, creating concise and authoritative content, and investing in regional and city-specific visibility to capture demand from the next wave of business buyers.”

The report includes a strategic roadmap for 2025, outlining key investment areas for B2B technology brands. These include optimising for AI Overviews, creating vernacular and hyperlocal content, prioritising structured data, and strengthening presence across Tier 2 industrial hubs that contribute significantly to the rising demand curve.

Dec 16: 91Springboard, one of India’s leading comprehensive workspace solutions provider, today announced the launch of its next-generation mobile app, a unified platform designed to elevate the customer experience by making every workspace interaction simpler, faster, and more intuitive. In line with 91Springboard’s customer-centric philosophy, the app integrates workspace reservations, transactions, community involvement, and support, into a single, user-friendly platform, resulting in a smooth experience for both members and non-members.

The newly launched mobile app is designed to simplify everyday interactions with workspaces, enabling members to manage their needs efficiently. The app also enhances engagement by allowing users to apply for exclusive offers that the company provides, register for community events, and raise requests real-time. Through client management tools, rapid customer information access, team supervision, and efficient communication, the app acts as a personal workspace assistant, helping professionals navigate their day with greater ease and efficiency.

To further enhance accessibility, the app is also open to non-members, giving them the ability to book meeting rooms, day passes, and event spaces without any long-term commitments, making flexible workspace access more inclusive than ever.

Commenting on the new app launch, Sameer Singh, COO of 91Springboard, said,

“The new app reflects our vision to create a fully integrated and customer centric workspace experience. By combining convenience, connectivity, and collaboration on one platform, we are reducing effort for our clients and giving them seamless experience to engage with the 91Springboard ecosystem. Through this platform, we aim to streamline our members’ journey, from bookings to community engagement, all in one integrated process. This is an important step forward in enhancing the digital experience for our growing community of professionals.”

91Springboard has been a key enabler in India’s flexible workspace landscape. By supporting startups in their early growth stages, providing customised hubs for GCCs, or helping large enterprises with established operations, 91Springboard builds spaces that resonate with innovation and collaboration. With cost-effective solutions at two distinct price points – value accretive and premium, the flex space provider ensures adaptability, thoughtful customisation, and consistent quality across diverse business needs.

The new app, which consolidates everything a professional may need into one intuitive platform, represents another milestone in the company’s ongoing mission to create smarter, more user-centric work environments. With 45 hubs across Bengaluru, Delhi, Goa, Gurugram, Hyderabad, Mumbai, Noida, Chennai, and Pune, 91Springboard continues to invest in technology-led solutions that make workspaces more seamless, transparent, and user-centric. It’s all here at 91Springboard.

NEXad by Huella Services Launches SocialSync: India’s First Capability That Converts Social Posts into Premium CTV Ads in Under Two Hours

New Delhi, Dec 16: NEXad by Huella Services today announced the launch of SocialSync, a category-first innovation that transforms any brand’s existing social media post into a premium, interactive Connected TV (CTV) creative in just under two hours.

SocialSync will help brands to convert any piece of creative already published on YouTube, Instagram, Facebook, LinkedIn, X, or Snapchat into a full-screen, interactive CTV format without re-edits, without reshoots, without production loops, and without new assets.

Commenting on the launch of SocialSync, Karan Khanna, Co-Founder & COO, Huella Services, said:

“Brands spend weeks, sometimes months, building CTV creatives. And somewhere in that madness, great ideas lose momentum. So we asked ourselves a very simple question: Why can’t the content brands are already creating become TV-ready instantly? Nexad’s SocialSync is the solution for brands and it is the most disruptive creative breakthrough on CTV.”

SocialSync is designed to be radically simple and solves six challenges for brands – faster time-to-market, better utilisation of existing content, festive and moment-led campaigns that can’t afford delays, true cross-platform amplification without recreating creatives, turning organic social content into high-impact CTV units, and transforming paid social videos into interactive TV experiences. This launch places NEXad ahead of every CTV provider in India — no other platform currently offers this capability.

“SocialSync pushes NEXad into a groundbreaking new space of creative intelligence, finally bridging two worlds, Social-native + CTV scale, that have always worked in silos. This is speed without compromise. Your storytelling no longer has to pause because a TV asset isn’t ready. Your hardest-working social content can now live where attention is deepest, the living room,” said Karan.

NEXad by Huella Services is India’s first adtech platform that transforms passive CTV viewing into interactive brand experiences. It has redefined the future of advertising and has become a key touchpoint, merging the large-screen TV experience with digital targeting and measurement to reach affluent urban households. 

NEXad brings brands to life through immersive, high-impact experiences that captivate viewers and spark meaningful engagement. By seamlessly integrating programmatic DSP’s and SSPs to deliver precision-targeted, data-driven campaigns, NEXad ensures your message reaches the right audiences at the right time. 

Bengaluru, Dec 15:– Samsung, India’s largest consumer electronics brand, today announced the first edition of Galaxy Days on Flipkart. The three-day event from December 16 to 18 promises the highest exchange offers, exclusive pair-up deals, Samsung Care+ benefits, and surprise rewards.

Exchange Benefits and Pair-Up Offers 

During Galaxy Days, customers can avail increased exchange values on a select range of Galaxy smartphones with a bonus of up to INR 12000. Pair-up deals allow them to save up to INR 5000 on Galaxy wearables and accessories when purchased with eligible Galaxy smartphones. Additionally, consumers can enjoy exciting offers and discounts on select Galaxy wearables, tablets and laptops. 

Samsung Care+ Protection on Flipkart

Customers can add Samsung Care+ to their purchase on Flipkart. The plan provides accidental and liquid damage protection on eligible Galaxy smartphones for greater confidence and convenience when they upgrade.

Rewards and Limited-Period Surprises

Customers visiting the Samsung Brand Store on Flipkart can earn SuperCoins, while lucky visitors can avail coupons on eligible models by unlocking mystery boxes.Galaxy Days make the upgrade journey smoother and more rewarding for online shoppers. Samsung is bringing a wide range of benefits to customers this season with attractive exchange options, convenient protection plans, and limited-period surprises.

India Norway Backed Elmentoz Research Secures Seed Round to Revolutionize the future of animal nutrition and Smart Feed Technology

 Elmentoz Research Pvt. Ltd., a deep-tech biotechnology company pioneering precision animal health nutrition and smart feed solutions for poultry, aquaculture, and pet food, has announced the closure of its first seed funding round from angel investors in India and Norway. With this investment, Elmentoz is establishing India’s largest BSF-based smart protein facility, capable of processing 2,000 MT per month of industrial byproducts through its proprietary advanced automation technologies. The facility is scheduled to open to the market in January 2026, marking a major milestone for India’s sustainable feed and next-generation smart protein industry.

This capital infusion will accelerate Elmentoz’s mission to build sustainable, next-generation biofeed solutions that address India’s heavy import reliance on functional feed additives, reduce biosecurity vulnerabilities including the rising challenge of antimicrobial resistance—and improve farmers’ profitability. It strengthens our India-first, research-driven insect protein platform, delivering measurable reductions in land use, water consumption, and carbon footprints.

Elmentoz’s IP-led innovation platform integrates genomics, proteomics, advanced automation, and cGMP manufacturing to deliver AMP-fortified immune-smart premixes, smart protein formulations, and functional oil ingredients under its flagship product lines—ELGROW and ELTIDE. The company’s precision-nutrition approach enhances gut health, improves feed conversion, and strengthens disease resilience, replacing antibiotic growth promoters (AGPs) with functional immuno-nutrition solutions.

Seed proceeds will be used to:

• Scale India’s first advanced automated cGMP smart-protein manufacturing facility
• Expand ELGROW and ELTIDE product portfolios
• Advance antimicrobial peptide (AMP) technology and platform development
• Strengthen strategic international partnerships
• Grow research, manufacturing, and commercial teams to support rapid expansion

Commenting on the capital infusion, Dr. Jayashankar Das, Founder and CEO, Elmentoz Research Pvt. Ltd., said:

“India, as an agrarian economy, must prioritise nutritional security, not just food security. Our research driven insect protein and antimicrobial peptide platforms deliver consistent amino acid profiles, better gut health, and antibiotic free performance across poultry, aquaculture, and pet segments. With rigorous genomics, proteomics, and advanced cGMP manufacturing, we can replace AGPs with targeted functional feeds that are safer, smarter, and more resilient for farmers and feed manufacturers.”

Dr. Padmaja Mohanty, Co‑Founder & CTO, Elmentoz Research Pvt. Ltd., added:

“Insects are nature’s most efficient bio converters and at Elmentoz, they become drivers of sustainable protein security. This funding enables us to deepen and scale our research to better understand the mechanisms driving animal health and performance and translate those insights into precision feed formulations. After all, sustainability isn’t a feature, it is the operating system for the next decade of animal nutrition.”

Christen Hveem, an angel investor from Norway 

“Nutritional security is fast becoming one of the world’s most urgent priorities. India, with innovators like Elmentoz, has the capability to become a global powerhouse in next-generation smart proteins and precision nutrition for the feed industry. What Elmentoz is building is not just a company—it is a transformative platform that can shape the future of sustainable food systems.”

Elmentoz is creating India’s first robust, research‑driven insect protein line, an untapped opportunity poised to shape the global insect‑enabled feed industry.

Mumbai, India, Dec 15: Shaurrya Teleservices, a company focused on providing Digital Transformation Solutions through building neutral digital infrastructure, today announced that it has secured an equity investment from Invicta Fund, a global investor known for backing high-potential enterprises in technology, telecom, and infrastructure.

This strategic infusion of capital will enable Shaurrya Teleservices to strengthen its national footprint, expand solution capabilities, and invest in next-generation digital infrastructure solutions to support India’s rapidly growing digital economy.

“We are thrilled to welcome Invicta Fund as our strategic partner”, said Pankaj Agarwal, Chairman, Shaurrya Teleservices. “This investment marks a major milestone in our growth journey. It will empower us to scale operations, enhance technological capabilities, and serve customers with greater agility as India steps into the next era of connectivity and digitisation.”

Invicta Fund’s investment underscores the growing focus of the company on catering to the complete Digital needs by being able to offer complete solutions in partnership with Telecos, ISP’s, Cloud solutions, Data Center, Surveillance, Cyber security & IOT solutions, enabling AI integrations for smart homes, smart offices & smart enterprises. 

Shaurrya Teleservices plans to make bold moves like:

• Expand network deployment and managed service offerings across underserved markets

• Strengthen technological innovation in tower operations, fibre rollout, and IoT-enabled infrastructure

• Increase hiring across engineering, operations, and customer management verticals

• Enhance service quality, uptime performance, and customer experience

• As a Digital Connectivity rating Agency, the ability to audit buildings & give solutions has a massive potential across the country.

Over the years, Shaurrya Teleservices has built a reputation for operational excellence, reliability, and scalable solutions, serving key telecom operators, enterprises, and government-led connectivity initiatives. This equity partnership with Invicta Fund signals a strong vote of confidence in the company’s business model and future potential.

Hyderabad, Dec 13: Kriti Social Initiatives, in partnership with AMD, hosted the Digital Literacy Run on Saturday morning at T-Works, Raidurgam, Hyderabad. The 3 km Walk/Run promoted digital inclusion and youth empowerment through technology.

More than 1,000 participants, including students, families, volunteers, AMD employees, and partner organisations, joined in the event.

Kriti Social Initiatives has been working in the areas of women’s skill development and children’s education since 2009. As part of its mission to empower youth, the organisation has introduced computer education and digital learning programs across several Government Schools. Over the past two years, AMD and Kriti Social Initiatives have reached more than 10,000 beneficiaries through jointly implemented projects. The Digital Literacy Run further strengthened this mission by bringing together students, families, and partners to celebrate the transformative impact of digital skills.

Sreelata Chebrol, Trustee, Kriti Social Initiatives, also highlighted the significance of the initiative, noting, “In this digital age, it is essential that everyone has access to critical digital literacy skills. This Run aimed to raise awareness about that need and brought together several NGOs working in this space. We were pleased to collaborate with AMD to provide these skills to the youth and were happy to see beneficiaries run together to celebrate digital literacy.”

On the launch of the initiative, Jaya Jagadish, SVP and Country Head, AMD India, emphasised the importance of digital literacy, stating, “At AMD India, we believe that inclusion and equal opportunity begin with access to quality education. STEM learning is not just a subject; it is a gateway to opportunity, empowerment, and long-term inclusion. Through our ongoing efforts to introduce computer education and digital learning programs across Government Schools, we remain committed to helping young minds build a strong foundation for the future. By partnering with Kriti Social Initiatives for the Digital Literacy Run 2025, we further strengthen our mission to equip students with the skills needed to thrive in a rapidly evolving, technology-driven world. We are proud to support this initiative and remain dedicated to using innovation and collaboration to build stronger, digitally empowered communities.”

ASUS Concludes 2025 Community Tour with the Fourth Edition of ‘Beyond Incredible with ASUS’ in Kolkata

Kolkata, Dec 13: ASUS, the Taiwanese tech giant, successfully concluded the fourth and final city edition of its 2025 community initiative- Beyond Incredible with ASUS, in Kolkata. After successful chapters in Bangalore, Pune, and Hyderabad, the Kolkata session brought together 85+ tech enthusiasts, creators, students, and regional media for an afternoon of hands-on learning and conversations around technology, design, and product innovation. This edition also served as a year-end recap of ASUS’s major gaming and non-gaming launches in 2025, setting the stage for expanding the initiative further in 2026.

The event showcased a mix of ASUS’s ROG and notebook lineup, featuring products such as the Zenbook models, Vivobook models, and the ROG Strix and Zephyrus series, giving attendees an immersive experience of the brand’s latest innovations across consumer and gaming categories.

Addressing the event, Mr. Arnold Su, Vice President, Consumer and Gaming PC, ASUS India, said,

“With every chapter of ‘Beyond Incredible with ASUS’, our goal is to bring technology closer to people in a way that feels personal, immersive, and inclusive. This initiative is not just for creators or professionals – it’s for anyone passionate about tech and eager to understand how innovation can empower their everyday lives. Kolkata has reinforced how meaningful these interactions can be, and as we wrap up 2025, we look forward to nurturing this community further, city by city, building stronger connections and deeper brand resonance.”

The event opened with a Brand Story segment that included a walkthrough of the company’s community and education-driven efforts in India, including its CSR programs, ProArt meet-ups, ROG Showdown tournaments, ROGVerse initiatives, and ASUS Live sessions. Finally the event covered ASUS’ evolution across consumer, ROG, and creator portfolios.

Adding to the excitement, two popular Kolkata-based influencers, Rabir Das and Bipradev Roy, also joined the gathering, interacting with participants and amplifying the event’s digital presence. The session highlighted how ASUS and ROG laptops launched in 2025 integrate these technologies, demonstrating practical use cases for creators, gamers, and everyday users. To keep the energy high, the event featured a lively quiz, followed by a thrilling gaming tournament, and exclusive photo ops and giveaways for attendees.

With the Kolkata edition, ASUS concludes the 2025 leg of Beyond Incredible with ASUS. The brand has so far reached over 200+ people through community events held in Bangalore, Pune, and Hyderabad, further strengthening its local tech engagement footprint.  The brand will expand the initiative with a broader city lineup and more specialized sessions in 2026, continuing its effort to create consistent, informative, and accessible tech experiences across the country.

Human resources platforms use digital tools to simplify how organisations manage hiring, payroll, attendance, performance tracking, and day to day workforce operations. By automating routine and time intensive tasks, these systems reduce manual effort, improve accuracy, and create more consistent employee experiences.

More importantly, such platforms help organisations make better decisions through real time data and clearer visibility into workforce trends. They support faster and more effective recruitment, improve transparency across people processes, and enable businesses to adapt quickly to changing talent needs. In a fast evolving workplace, these solutions play a key role in helping companies remain agile, productive, and competitive.

 Zoho is a cloud-based software company offering a wide range of affordable, user-friendly business applications such as Zoho CRM, Zoho Books, Zoho People, Zoho Mail, and many more to help organizations streamline workflows, improve productivity, and manage everything from sales and finance to HR, marketing, and operations in one integrated ecosystem

Unstop is an Indian platform that helps students and fresh graduates build skills and access opportunities through hackathons, quizzes, assessments, mentorship, and job/internship applications, while offering companies tools for employer branding, candidate assessment, and streamlined hiring all in one ecosystem.

Keka HR is a cloud-based HR management software from India that streamlines and automates payroll, attendance, leave tracking, performance management, recruitment, and onboarding to reduce manual work, improve accuracy, and enhance the overall employee experience for small to medium-sized and growing businesses.

InCruiter is an AI-powered HR platform offering products like automated interview scheduling, resume screening, video interviews, coding assessments, and end-to-end candidate evaluation to help companies streamline hiring, reduce manual work, and make recruitment faster and more data-driven.

Darwinbox is a cloud-based HR platform offering unified products for recruitment, onboarding, payroll, attendance, performance management, employee engagement, and workforce analytics, using AI automation, mobile-first design, and customizable workflows to make HR operations seamless and scalable for medium to large organizations.

Workline is a cloud-based, highly configurable HRMS offering products for hiring, onboarding, attendance, payroll, performance management, and employee engagement, enabling organizations to customize workflows, use real-time analytics, and integrate systems to streamline HR operations and improve workforce efficiency.

 GreytHR is a cloud-based HR and payroll software offering products for attendance, leave management, payroll processing, statutory compliance, employee self-service, and onboarding to help businesses automate routine tasks, reduce errors, and deliver a smoother employee experience.