Category technology

Bengaluru, Nov 18 : Biz Staffing Comrade Pvt Ltd, a renowned name in the HR realm which provides a wide range of recruitment and selection services to diverse companies released the results of its survey held at the HR Conclave recently. As artificial intelligence moves to the core of enterprise transformation, 59.1 percent of HR leaders believe that lack of trust in AI-driven decision-making is the single biggest barrier to its adoption. 27.3 percent pointed to insufficient communication and change management, indicating that many organisations are struggling to articulate the purpose, impact and expected outcome of AI adoption. 9.1 percent stated leadership hesitation or lack of clarity reflecting uncertainty at the top level around how to steer AI initiatives. While only 4.5 percent cited fear of job loss – challenging the popular belief that resistance to AI is driven by job insecurity.

The insight emerged from Biz Staffing Comrade’s HR Leaders’ Roundtable on “The Human Enterprise in an AI World” moderated by Achyuta Ghosh, Executive Research Leader at HFS Research, which convened more than 30 senior HR and Talent Acquisition leaders from India’s leading product and technology organisations. During the event, several questions were posed to the HR leaders to gain insights into their views on various strategic topics. The dialogue revealed that while Indian enterprises are keen to embed AI into their operations, trust and transparency – not technology – are emerging as the true markers of readiness.

This data challenges a long-held assumption that employee resistance to AI stems from anxiety about automation. Instead, the barrier appears to lie in opacity and unclear communication – a pattern reflected in global studies showing that while AI capability has accelerated, confidence in its governance and explainability still lags behind.

AI Ambition Is High, But Execution Still Trails;

While optimism around AI adoption runs high, readiness to scale AI transformation remains limited. Only 8 percent of HR leaders said their organisations were fully prepared and already scaling human + AI collaboration. Around 40 percent described themselves as partially prepared, experimenting in select functions, while 44 percent said they were at the pilot stage with limited adoption. Another 8 percent admitted they had not yet started and were still evaluating possibilities.

These findings place India’s readiness curve close to the global average, where most organisations remain in early or partial stages of adoption. While global enterprises are investing heavily in automation, true differentiation increasingly lies in human capability. For India, this presents an opportunity to convert its demographic and digital strengths into sustainable AI maturity.

Jasvinder Bedi, Managing Partner at Biz Staffing Comrade, said that the focus must now move from intent to implementation. India’s AI opportunity is massive, but it needs speed, structure, and leadership clarity to translate ambition into real adoption

Building Capability, Not Just Hiring Talent;

 A key shift highlighted during the roundtable was the move from hiring for skills to building them internally. 38 percent of leaders said upskilling existing employees on AI, related competencies had become their top workforce priority. 25 percent were focused on hiring AI or data specialists, while 21 percent said they were restructuring roles to promote deeper collaboration between humans and machines, and a minority of 16 percent suggested that it is still too early to determine the impact of AI on talent priorities.

This marks a clear reorientation in talent strategy – from “buying capacity” to “building capability.” As AI continues to redefine work, organisations are realising that learning agility has become their strongest competitive edge. Globally, enterprises are shifting from one, off training programs to continuous learning ecosystems that keep pace with constant change.

Puneet Arora, Managing Partner at Biz Staffing Comrade,;said the shift reflects a deeper evolution in leadership mindset. “Upskilling is no longer an HR initiative – it’s a core business priority. The key to success lies in building a resilient and adaptable workforce, equipped with the skills and mindset to thrive in a rapidly changing world.”

Legacy inefficiencies threaten transformation;

The discussion also underscored how enterprise debt, the accumulated inefficiencies of legacy systems and siloed processes, continues to slow AI adoption. Many organisations are finding that automation exposes structural weaknesses rather than eliminating them. Globally, such inefficiencies are estimated to represent trillions of dollars in lost productivity each year.

The roundtable concluded that AI may redefine the structure of work, but humans will continue to define its purpose. Technology can deliver efficiency, but enduring value will come from trust, adaptability, and inclusion. Participants agreed that the next decade will not be defined by how fast machines learn but by how wisely humans adapt. Organisations that combine transparency with technological capability, and empathy with efficiency, will lead this new phase of human + machine collaboration.

Kolkata 14th November,2025:-  On World Usability Day 2025, observed globally under the theme “Emerging Technologies and the Human Experience,” Mihup – India’s leading Voice AI company – spotlighted its vision of making technology human, inclusive and effortless for every Indian.

Founded in 2016, Mihup builds next-generation conversational AI that transforms how people and enterprises interact with technology. From in-car voice assistants to contact-center automation and conversational analytics, Mihup’s products are designed to make everyday interactions simpler, safer, and more intuitive.

“Voice is the most human interface there is,” said Tapan Barman, Co-founder and CEO, Mihup. “Our mission is to make that interface accessible to everyone – regardless of the language they speak, the accent they have or the device they use.”

The story of Mihup is rooted in inclusion. The company’s name – short for “May I Help You Please” – reflects its founding belief that technology should assist, not alienate. When Mihup was founded, most digital tools catered primarily to English-speaking urban users. Millions of Indians – particularly from Tier 2 and Tier 3 regions – were excluded simply because they couldn’t type or speak in a global accent. Mihup set out to change that by creating voice technology that understands India as it is spoken.

At the heart of Mihup’s innovation lies its phoneme-based speech recognition engine, capable of understanding multiple Indian languages, dialects, and mixed-lingual speech. Combined with Gen AI-driven contextual reasoning and a hybrid on-device and cloud architecture, it ensures accuracy, responsiveness, and privacy – even in low-connectivity environments.

Today, Mihup powers voice assistants across leading automotive brands and AI-driven analytics and agent assistance for BFSI enterprises. Its solutions help businesses audit 100% of customer interactions, improve compliance, enhance customer experience, and drive measurable business outcomes – all while keeping usability at the core. “For us, usability is not a feature – it’s a philosophy,” added Barman. “As technology becomes more complex, our job is to make it feel simpler, more human and more empowering. “As India embraces its digital decade, Mihup’s vision of “accessibility through innovation” reflects the true spirit of World Usability Day – ensuring that emerging technologies amplify human experience rather than complicate it.

India 14^th November 2025: – Rallis India Limited, a Tata enterprise and a leading player in the Indian agri-inputs industry, announced its partnership with Paryan (Paryan Alliance Pvt ltd.) as the licensed technology partner for FullPage® Herbicide Tolerance Rice Technology in India.

The collaboration marks a significant step towards advancing sustainable and climate-smart rice cultivation practices in the country. Through this agreement, Rallis India will introduce FullPage®, a next-generation rice technology designed to enhance productivity, improve weed control efficiency, and deliver substantial water and cost savings for Indian farmers.

FullPage® is a comprehensive rice cropping system that integrates advanced herbicide-tolerant seeds, compatible crop protection solutions, and tailored agronomic practices. The system supports Direct-Seeded Rice (DSR) cultivation — helping reduce water usage, lower methane emissions, and improve overall resource efficiency compared to the conventional transplanting method of rice cultivation.

Speaking on the partnership, Dr. Gyanendra Shukla, Managing Director & CEO, Rallis India Limited, said: “At Rallis India, we are committed to enabling Indian farmers with innovative and sustainable technologies that address key agricultural challenges. Our collaboration with Paryan for FullPage® technology reinforces our focus on delivering climate-smart solutions that enhance productivity while promoting resource efficiency and environmental sustainability.”

Shirish Barwale, Executive Director, Paryan, added: “We are delighted to partner with Rallis India, a trusted name in Indian agriculture. With Rallis’ strong presence and deep connect with farmers, we look forward to accelerating the adoption of FullPage® technology, making rice farming more efficient, profitable, and sustainable.”

Why this technology matters for Rallis India Limited

Rice is India’s largest cultivated crop, covering more than 44 million hectares, yet it faces increasing challenges from water scarcity, labour costs, and weed management. FullPage® technology, combined with rice hybrids from Rallis under the Dhanya brand, aims to mitigate the challenges posed by the traditional transplanting method of rice cultivation:

·         Efficient Weed Management: Enables effective control of weeds and weedy rice, ensuring better yield stability.

·         Water and Labour Savings: Promotes Direct-Seeded Rice cultivation, reducing water consumption by up to 25–30% and minimizing labour requirement

·         Water and Labour Savings: Promotes Direct-Seeded Rice cultivation, reducing water consumption by up to 25–30% and minimizing labour requirements.

·         Improved Productivity: Supports better crop establishment and enhanced yield potential through advanced hybrid genetics.

·         Environmental Benefits: Helps lower methane emissions and supports India’s sustainability goals in agriculture.

For Rallis India, this partnership strengthens its strategic focus on innovation-led, sustainable agri-solutions and expands its presence in the high-potential rice segment. It positions the Company at the forefront of next-generation seed and crop protection technologies in India.

Timeline for Technology Introduction

Rallis will work with paddy farmers in India to initiate field demonstrations and gather the required information regarding agronomic performance and stewardship practices, followed by a phased scale-up for broader farmer access, which will help improve cultural practices for maximum benefits. The pilot demonstrations across key agronomic states and limited commercial sales will begin from the Kharif season of 2026. 

This timeline aligns with Rallis India’s commitment to ensuring responsible technology introduction, supported by farmer training, stewardship, and sustainability protocols. This partnership underscores both organizations shared vision to advance agricultural innovation and sustainability, driving meaningful impact for farmers and the planet.

13th November, 2025: Amrita Vishwa Vidyapeetham made an impact at the Emerging Science, Technology and Innovation Conclave (ESTIC 2025) at Bharat Mandapam, Pragati Maidan, New Delhi. The conclave, organised by the Department of Science and Technology (DST) under the guidance of the Office of the Principal Scientific Adviser to the Government of India, brought together some of the brightest minds from across the globe.

Event was inaugurated by the Prime Minister of India, Shri Narendra Modi, in the presence of the Nobel Laureate Professor Andre Geim from the University of Manchester. In his address, the PM reiterated India’s commitment towards Viksit Bharat 2047, saying, “The global order is witnessing a major shift. The pace of change today is not linear but exponential. With this mindset, India is advancing in all aspects of emerging science, technology, and innovation with constant focus and commitment. We have established the National Research Foundation to promote research and innovation in our universities. Alongside, we have launched the Research Development and Innovation Scheme with a budget allocation of ₹1 lakh crore.”

During a panel on Artificial Intelligence, Prof. P. Venkat Rangan, Vice Chancellor of Amrita Vishwa Vidyapeetham, highlighted the university’s human-centred approach to AI, stating, “Artificial Intelligence enhances human intelligence and addresses large-scale societal challenges such as healthcare delivery, disaster prediction, education, and sustainable development. At Amrita, we aim to make sure that AI research not only advances technology but also improves humanity through ethical and compassionate application.”

Supporting this sentiment, Dr. Sasangan Ramanathan, Dean Academics and Dean – Faculty of Engineering, added, “Government’s launch of the Research, Development, Innovation scheme fund is a welcome encouragement towards Indian companies investing in R&D, thereby promoting product development in India.”

Meanwhile, Dr. P. Rammanohar, Research Director at the Amrita Centre for Advanced Research in Ayurveda (ACARA), spoke on integrating traditional wisdom with modern science, noting, “Amrita’s approach connects traditional knowledge systems with modern science. At ESTIC 2025, our research showed how evidence-based Ayurveda and modern technology can come together to create innovative healthcare models for preventive and personalised medicine.”

Among the standout innovations featured was Amrita’s Landslide Early Warning System (LEWS) an IoT-based solution developed by the university’s Centre for Wireless Networks and Applications. The system uses real-time data analytics and wireless sensors to detect early signs of landslides and alert authorities, helping save lives in vulnerable regions.

Initially deployed in Munnar, Kerala, where it accurately predicted landslides in 2020, LEWS has since been expanded to Chandmari, Sikkim, covering 150 acres with over 200 sensors adapted for Himalayan conditions. It is now being extended to Odisha’s Gajapati district. By continuously monitoring rainfall, soil moisture, and ground movement, the system enhances climate resilience and disaster preparedness a shining example of technology serving humanity.

Through innovations and collaborations, Amrita Vishwa Vidyapeetham continues to contribute India’s science and technology landscape, aligning with the nation’s vision of becoming a global innovation leader.

13th November 2025: Finarkein, a leading technology company enabling responsible and intelligent data-driven financial services, successfully showcased its innovations in cross-border, consent-led data infrastructure at the Singapore FinTech Festival (SFF) 2025. The participation showcases Finarkein’s commitment to shaping secure, interoperable, and user-consented data exchange frameworks for the global financial ecosystem.

SFF 2025 served as the premier global stage for fintech innovation and networking, bringing together leading fintechs, central banks, regulators, global investors, and innovation leaders from over 100 countries. Finarkein’s participation marked a significant milestone in advancing its global innovation agenda, offering exceptional brand visibility and positioning it among international leaders in Open Banking and Digital Public Infrastructure (DPI).

The event offered Finarkein an opportunity to demonstrate how India’s consent-led digital frameworks can be adapted for diverse markets, reinforcing a vision of trusted, seamless, and universally accessible financial data exchange. The team gained valuable insights from strategic discussions, peer interactions, and emerging trends—learnings that will inform future product narratives and go-to-market strategies.

The company’s announcement followed its recent USD 1.5 million extended pre-Series A round backed by the DSP Group Family Office, a clear reflection of investor trust in the company’s vision for the future of financial data infrastructure.

“As cross-border finance continues to evolve with multiple networks and rails competing to deliver secure, real-time, and affordable payments, data is following a similar trajectory. Open Finance has now become a global phenomenon, and Finarkein is taking the lead in building the next-generation rails for cross-border, consented data-sharing networks, responsibly and at scale,” said Nikhil Kurhe, Co-founder & CEO, Finarkein.

In India, the company has become a trusted technology partner for banks, NBFCs, insurers, and fintechs by powering compliant and secure data exchange through the Account Aggregator (AA) framework. At SFF 2025, Finarkein engaged with global partners to explore collaborations across Asia and beyond — reinforcing how consent-led data architectures can unlock innovation in lending, wealth management, insurance, and cross-border financial services.

As global financial systems evolve toward greater connectivity, user empowerment, and data-led innovation, Finarkein is developing advanced data rails built on trust, transparency, and consent. Engineered for seamless cross-border collaboration and aligned with the highest standards of security, privacy, and interoperability, these solutions position Finarkein at the forefront of the transition to unified, consumer-centric data frameworks—enabling a more open, inclusive, and frictionless embedded finance ecosystem.

Bangalore, 13 November 2025: The Indian Venture and Alternate Capital Association (IVCA), India’s apex industry body for alternative assets, successfully hosted the IVCA Circles – Bangalore Edition on 12 November 2025, bringing together leaders from venture capital, government, and frontier-tech entrepreneurship to discuss how India can unlock its deep-tech potential through innovation, policy, and long-term capital.

Held in partnership with the Department of Electronics, Information Technology and Biotechnology, Government of Karnataka, and supported by Capital-A, Peak XV Partners, and WestBridge Capital, with IN-SPACe as Knowledge Partner, the forum explored strategies to strengthen India’s deep-tech ecosystem — from research commercialisation to patient-capital mobilisation.

Investors highlight the need for patient capital and government partnership

Manish Kheterpal, Co-founder & Managing Partner, WaterBridge Ventures, and Co-Chair, IVCA VC Council, noted: “Deep-tech investing in India is often misunderstood. The real opportunity lies in identifying scalable innovations early, supporting them through the long development cycles, and thinking strategically about exits. Success will come when investors, founders, academia and the government work together to turn research into real-world impact. SpaceX, Anduril and Palantir have 60–90% of their revenue coming from the US government. Similarly, if we want to create large companies with Indian sovereignty, the government must also partner commercially with many deep-tech companies.”

Siddarth Pai, Founding Partner, CFO & ESG Officer, 3one4 Capital, and Co-Chair, IVCA Regulatory Affairs Committee, added: “The seeds of the Indian DeepTech revolution, like its IT revolution, are in Bengaluru. Bengaluru’s collegial milieu and progressive government policies have allowed it to attract and retain the best minds from across the country. Every VC in India has a Bangalore outpost in order to be closer to quality assets.

India’s DeepTech moment is the convergence of three different factors — capital, talent, and policy. Each feeds into the other to create a virtuous cycle. Startup India’s tremendous gains have given confidence to entrepreneurs and investors to make even more audacious investments.

The announcement of the RDI Fund will be a nucleus around which capital formation occurs. This is expected to galvanise over ₹4 lakh crore of additional capital for DeepTech in India.

As an investor organisation, IVCA has always been at the forefront of championing reform and capital for DeepTech companies. Dedicated working groups and funds have worked hard with the government to create frameworks and avenues to undertake this civilisational challenge.”

India’s Deep Tech Decade: Converting research into scalable enterprise

In a fireside chat with Rajan Anandan, Managing Director, Peak XV Partners & Surge, and Co-Chair, IVCA VC Council, Shri Priyank Kharge, Hon’ble Minister for Electronics, IT, Biotechnology and Rural Development & Panchayat Raj, Government of Karnataka, emphasised the state’s role in fostering innovation and talent that fuels India’s broader tech ambitions.

“Karnataka has always been at the forefront of innovation, and as we look ahead, we are entering the Deep Tech Decade for the state. To facilitate this, we’re investing not just in start-ups but in the entire value chain that makes start-ups into unicorns — from research and skilling to incubation and acceleration,” said the Minister.

He further added, “Our goal is to build globally employable talent, empower entrepreneurs beyond Bengaluru, and enable the next generation of deep-tech solutions that will define India’s future.”

Deep-tech capital formation gaining strength

India’s deep-tech sector continues to attract growing investor interest, supported by alternate capital and progressive policy initiatives. Funding in the sector has increased from $103 million in 2019 to $1.27 billion in 2023, before stabilising at $709 million in 2024. The segment now accounts for over 13% of India’s $11-billion venture-capital ecosystem, underscoring the rising conviction in frontier-technology innovation.

Over 3,600 deep-tech start-ups spanning semiconductors, quantum computing, biotechnology, clean energy, materials science, and space technology have collectively raised more than ₹34,000 crore since 2020. Corporate venture arms and institutional investors have executed 60+ deep-tech transactions since 2022, making up nearly one-third of India’s R&D-driven deals.

New Delhi, November 12, 2025: As India continues its march toward a sustainable and energy-secure future, the Bharat Solar Yatra—a nationwide awareness movement dedicated to promoting solar energy—achieved a key milestone today with the launch of its official website.

The launch event was attended by Mr. Arun Kumar Tripathi, Former Director General, National Institute of Solar Energy (NISE) and Chief Scientist & Advisor, MNRE; Mr. Purushotam Pandey, Founder of Bharat Solar Yatra; Mr. Charanjeet Singh, Founder & CEO, InterTech Earthing Solutions; and Naresh Piplani, CEO Perfect Impact Designing & Pvt Ltd.

Flagged off on August 15, 2025, from Ayodhya on India’s 79th Independence Day, now the second leg of Yatra will commence on November 16, 2025 and will cover Rajasthan, its next major destination. Covering over 25,000 kilometres in 180 days, the Yatra will travel across the nation, engaging citizens, institutions, and local administrations to accelerate the shift toward solar energy adoption.

The mission highlights key government programs—PM Surya Ghar: Muft Bijli Yojana, PM-KUSUM, and PM eDrive Yojana—by simplifying access to subsidies, financing, and installation best practices. Through live demonstrations, workshops, and digital tools, it aims to make solar adoption practical and achievable for every Indian household.

Speaking on the occasion, Mr. Purushotam Pandey, Founder of, Bharat Solar Yatra, said, “The launch of this website is a crucial step in taking the message of solar power directly to the people. This platform makes solar knowledge accessible to every citizen—helping them understand schemes, installations, and benefits in simple, actionable ways. The Bharat Solar Yatra is not just about awareness; it’s about enabling participation in India’s green revolution.”

Mr. Arun Kumar Tripathi said, “This website will act as a bridge between people and India’s solar mission. It stands for transparency, participation, and progress, the core values driving India’s clean energy journey.”

Also present during the launch, Mr. Charanjeet Singh, Founder & CEO, InterTech Earthing Solutions, played a key role in bringing the website initiative to life. His organization’s decades-long expertise in electrical safety, grounding, and sustainable energy systems aligns closely with the Yatra’s mission of promoting clean, safe, and reliable solar adoption across Bharat.

“Safety and sustainability go hand in hand,” said Mr. Charanjeet Singh. “Supporting the Bharat Solar Yatra reflects our belief that clean energy must be built on a foundation of safety, trust, and innovation. Together, we aim to build a safer, greener Bharat for generations to come.”

The newly launched website, www.solarawareness.in, will serve as the mission’s digital hub—offering citizens access to live Yatra tracking, solar installation guidance, scheme details, educational materials, and expert insights. It also features inspiring stories and interactive tools, fostering community engagement and collective participation in India’s clean energy movement.

Embodying the spirit of “Solar Awareness – Lighting the Path to a Sustainable Future,” the platform aims to educate and empower citizens to make informed energy choices—reducing dependence on fossil fuels, lowering electricity costs, and contributing to a greener, self-reliant Bharat.

The Bharat Solar Yatra stands as a collective effort uniting policy, technology, and people. With leadership from Mr. Purushotam Pandey, guidance from Mr. Arun Kumar Tripathi, and safety expertise from InterTech, the mission embodies India’s commitment to becoming a global leader in sustainable, secure, and citizen-driven energy transformation.

November 12, 2025: The year 2026 will mark a turning point for the next generation of wireless technology. After years of research, pilot projects and ambitious promises, the telecommunications industry will begin the first phase of formal 6G standardization, a process that may ultimately determine how we live, work and connect in the 2030s.

“In practical terms, 2026 could mark the year that discussions shift from ‘what could be possible’ to ‘what will actually be built,’” said IEEE Member Gabrielle Silva.

What Is 6G?

6G is the sixth wireless generation, the one that will follow 5G.

Exact details won’t be known for a couple of years, but in 2024, the International Telecommunications Union (ITU) laid out a broad vision for what it might look like:

• Faster speeds: Up to 10 times faster than 5G, fast enough to support holographic teleconferencing.
• Higher connection density: Up to 100 million devices per square kilometer, enabling smart cities and self-driving cars to function more efficiently.
• Improved mobility: Reliable connections at speeds up to 1,000 kilometers per hour, supporting broadband on bullet trains and advanced drone control.
• Lower latency: Response times as low as 0.1 microseconds, helping power robotic surgery and real-time gaming.
• Greater location accuracy: Pinpointing down to one centimeter, making local delivery robots and other precision services more effective.

To date, most examples of 6G technology have existed as a research theme, not a deployable technology. While there have been many examples of groundbreaking new applications, like 6G satellite capabilities or holographic conferencing, those demonstrations are aspirational. They’re meant to guide the final scope of 6G, but the underlying technology may not be included in the standard at all. In a recent IEEE global survey of technology leaders, only 7% identified 6G as a top area where AI will have a major impact in 2026. That may be a sign that 6G remains more of a research topic than a near-term business priority.

6G Timeline

Developing a major wireless communications generation that works worldwide is complicated. Decision-makers need to resolve competing claims from multiple stakeholders. There are patent holders that want their intellectual property included, governments that regulate the airwaves, telecom companies that must build the networks and device makers that want new features, but also need to preserve battery life.

Hanging over this debate are a series of big questions: Is the technology economically feasible? How can they make sure it can incorporate technology that may only be theoretical today? Think of it this way: 6G is expected for commercial use by 2030. And it could remain the backbone of communications through most of the 2040s.

Several pilot initiatives are already setting the tone for 6G’s future. These projects are significant because they bridge the gap between research theory and deployable technology, offering early insights into what will realistically scale by the 2030s.

The 5G Experience May Limit 6G

Unlike previous generations that focused primarily on speed, the development of 6G is being shaped by hard-learned lessons from 5G’s mixed commercial success. Mobile network operators invested billions of dollars in new equipment, expecting consumers to adopt the technology. For the most part, consumers saw the improvements as table stakes and weren’t willing to pay more.
IEEE Fellow William Webb says operators will likely be wary this time.

“I expect 6G to be lower key, with less of a ‘build it and they will come’ mentality and an understanding that operators will not deploy brand-new equipment to all their base station sites,” Webb said.

In an article for IEEE Spectrum published earlier this year, Webb noted that many of the use cases envisioned by 6G proponents already exist, and may not need all the bandwidth 6G promises. He notes, for example, that autonomous vehicles would probably be able to take advantage of more data, but many are built to work without it.

They envisions 6G as a much more modest offering.

They expect 6G to be more aligned with the requirements of operators. It will deliver efficiencies, lower operational costs, lower power consumption and better integrate with other networks.

New Delhi, 11th November 2025: Grapes Worldwide, an integrated communication agency, has bagged the digital mandate for LivWell. The mandate will be looked at by the Bangalore team where it will focus on establishing a robust digital presence, while reinforcing the entire branding and positioning of the LivWell.

Leveraging its digital strategy expertise, the agency will be working towards amplifying LivWell’s presence by handling end-to-end digital responsibilities of the brand. It will also be responsible for overseeing the seamless integration of owned, earned, and paid media.

In addition to this, Grapes Worldwide will also be managing the UI/UX Design to create a user-friendly and visually appealing experience of the website. The partnership hinges on the objective to strengthen the brand footprint aimed at fostering its long-term growth. It will open new avenues, driving enhanced engagement of LivWell with its target audience and forging a connection at a deeper level with them.
Speaking on the win, Shradha Agarwal, Co-founder and Global CEO at Grapes Worldwide, said, “The onboarding of LivWell is an achievement of another milestone in adding to our list of esteemed client roster. It is a testament to our commitment to adding value to clients and showcases our expertise in giving the desired media mileage to the brand with the purpose of solidifying their position in the industry.”

Commenting on the same, Vikas Dhar, Co-Founder & Group CTO, LivWell said, “While selecting the agency for handling our digital mandate, we were on the lookout for companies that resonated with the larger vision and purpose of LivWell. Here, understanding the intricate aspects of our brand, Grapes Worldwide completely aligned with the ethos of our core existence, setting the tone of the entire communication strategy. Delving into their expertise, we are looking forward to an enthralling journey ahead aimed at reinforcing our overall visibility in the market.”