Category technology

Speaking about the summit, Kumar Rajagopalan, CEO, Retailers Association of India (RAI), said, “Bengaluru is India’s innovation city where young, globally‑exposed consumers & retailers shape what’s next. With over a third of the population under 35 years old and a tech‑savvy workforce, the city tests ideas fast. At the same time, its deep cultural roots — from dosas on VV Puram Food Street to craftsmanship in clothing — give retailers a unique playbook. What we learn here is powerful: to succeed in retail, you need to fuse modern digital flair with the warmth of local tradition.”

Devarajan Iyer, Executive Director and CEO, Lifestyle International Pvt Ltd. “Bengaluru is where retail reinvents itself every day. We see shoppers switching between online and in‑store with ease. It’s a city that demands choice—from global to national Brands —and expects experiences that are seamless in both digital and physical.”

Subhash Chandra L, MD & CEO, Sangeetha Mobiles Pvt. Ltd. (and Chairman, RAI Bengaluru Chapter): “Bengaluru’s consumers expect more from their experiences—seamless service, smart upgrades, quick turnaround. Karnataka’s retail players are stepping up with flexible financing, fast delivery, and local showrooms blending tech and trust. We’re building a model that’s rooted in community, driven by innovation, and ready for next‑gen connectivity.”

Hitachi Vantara Recognized as a Leader and Fast Mover in GigaOm Radar for High-Performance Storage Optimized for AI Workloads

INDIA, June 19, 2025 – Hitachi Vantara, the data storage, infrastructure and hybrid cloud management subsidiary of Hitachi, Ltd. (TSE: 6501), today announced it has been named a Leader and Fast Mover in the 2025 GigaOm Radar for High-Performance Storage Optimized for AI Workloads. This marks the first iteration of this GigaOm Radar report in this category, and Hitachi Vantara’s inclusion as a leader highlights the company’s ability to deliver high-performance, enterprise-ready infrastructure to meet the complex demands of AI and machine learning workloads.

For more information about the GigaOm Radar for High‑Performance Storage Optimized for AI Workloads, please visit: https://www.hitachivantara.com/gigaom-ai-storage-radar

The GigaOm Radar for High-Performance Storage Optimized for AI Workloads is a comprehensive evaluation of the advanced storage market for AI workloads management. Inclusion in this report requires solutions to meet foundational criteria, and vendors are evaluated based on the key capabilities and features of their offerings. Leaders are selected based on strong performance across both current capabilities and forward-looking innovation, including the ability to execute as well as feature completeness and future readiness, representing solutions that are mature and strategically aligned with evolving enterprise AI demands.

Hitachi Vantara was recognized for its Hitachi iQ portfolio of AI-ready infrastructure solutions, securing positive ratings in several key areas, including:

• Quality of service and workload isolation: The report notes that “Hitachi iQ offers world-class QoS and workload isolation capabilities.” Hitachi iQ delivers advanced workload isolation by combining file system-level policies with a flexible cluster architecture, allowing teams to effectively allocate resources for a consistent, reliable performance across high-priority AI/ML workloads – even in multi-tenant or shared environments.
• GPU-direct storage integration: The platform features optimized drivers that deliver significant performance benefits for AI and ML workloads by enabling streamlined data transfer between storage and GPU memory.
• AI-optimized data layout and management: Hitachi iQ demonstrates intelligent and automated data placement across different storage tiers, including TLC/QLC NVMe flash storage for performance and density, as well as object storage. Additionally, the portfolio utilizes real-time monitoring and user-defined policies that is designed to support optimal performance and cost efficiency across different data patterns.

“What really stood out about Hitachi Vantara’s offerings is the quality of service and the ability to isolate workloads,” said Whit Walters, field CTO and analyst at GigaOm. “They’ve delivered a well-integrated, scalable platform in Hitachi iQ, backed by enterprise-proven storage. This combination gives organizations a powerful and flexible foundation for operationalizing AI at scale, especially as large-scale AI and GenAI workloads will require the ability to manage data and performance as demands continue to grow.”

The report accentuates Hitachi Vantara’s ability to innovate, citing collaboration with NVIDIA on the NVIDIA Data Platform on Hitachi iQ. Additionally, the report highlights the platform roadmap that includes new hardware and AI solutions, such as the Hitachi iQ M Series, announced in March 2025. It also highlights Hitachi Vantara’s advanced integration with Virtual Storage Platform One (VSP One), enabling intelligent tiering between NVMe flash and object storage.

“AI isn’t just pushing the boundaries of what infrastructure needs to do; it’s completely redrawing them,” said Octavian Tanase, chief product officer at Hitachi Vantara. “Our goal with Hitachi iQ is to give customers a high-performance foundation that removes complexity, accelerates outcomes, and adapts to whatever their AI journey requires next. By integrating Hitachi iQ with our VSP One platform, we’re enabling a flexible, intelligent storage strategy that’s ready for what’s now and what’s next.”

The rating reflects the latest recognition for Hitachi Vantara technology. In May, the company won the Sustainable Technology Award at the Global Tech & AI Awards 2025 for advancing sustainable data infrastructure with its VSP One Block solution. And earlier this year, the company announced that GigaOm recognized it as a Leader and Outperformer in the GigaOm Radar for Primary Storage for its VSP One hybrid cloud data platform.

June 18, 2025 – NTT DATA, a global leader in digital business and technology services, today launched its new report, “The AI Security Balancing Act: From Risk to Innovation,” highlighting the opportunities and risks AI presents in cybersecurity. The findings show a misalignment among C-Suite leaders when it comes to business goals and operational readiness for GenAI deployment.

The report, which includes data from an NTT DATA survey of more than 2,300 senior GenAI decision makers, comprising 1,500 *C-Suite leaders across 34 countries, found that while CEOs and business leaders are committed to GenAI adoption, CISOs and operational leaders lack the necessary guidance, clarity and resources to fully address security risks and infrastructure challenges associated with deployment.

The C-Suite disconnect

Nearly all (99%) C-Suite executives are planning further GenAI investments over the next two years, with 67% of CEOs planning significant commitments.

In parallel, 95% of CIOs and CTOs report that GenAI has already driven, or will drive, greater cybersecurity investments, with organizations ranking improved security as one of the top three business benefits realized from GenAI deployment in the last 12 months.

Yet, even with this optimism, there is a notable disconnect between strategic ambitions and operational execution with nearly half of CISOs (45%) expressing negative sentiments toward GenAI adoption. More than half (54%) of CISOs say internal guidelines or policies on GenAI responsibility are unclear, yet only 20% of CEOs share the same concern – revealing a stark gap in executive alignment.

Despite feeling cautious about the deployment of GenAI, security teams still acknowledge its business value. In fact, 81% of senior IT security leaders with negative sentiments still agree GenAI will boost efficiency and impact the bottom-line.

Organizational operations not ready for GenAI

NTT DATA’s research further reveals a critical gap between leadership’s vision and the capabilities of their teams. While 97% of CISOs identify as decision makers on GenAI, 69% acknowledge that their teams lack the necessary skills to work with the technology.

In addition, only 38% of CISOs say their GenAI and cybersecurity strategies are aligned compared to 51% of CEOs.

Adding to the complexity, 72% of organizations surveyed still lack a formal GenAI usage policy and just 24% of CISOs strongly agree that their organization has a robust framework for balancing risk with value creation.

Legacy tech limiting GenAI adoption

Beyond internal misalignment, 88% of security leaders said legacy infrastructure is greatly affecting business agility and GenAI readiness, with modernizing IoT, 5G and edge computing identified as essential for future progress.

To navigate these obstacles, 64% of CISOs are prioritizing co-innovation with strategic IT partners rather than relying on standalone AI solutions. Notably, security leaders #1 top criteria when assessing GenAI technology partners is end-to-end GenAI service offerings.

“As organizations accelerate GenAI adoption, cybersecurity must be embedded from the outset to reinforce resilience. While CEOs champion innovation, ensuring seamless collaboration between cybersecurity and business strategy is critical to mitigating emerging risks,” said Sheetal Mehta, Senior Vice President and Global Head of Cybersecurity at NTT DATA, Inc. “A secure and scalable approach to GenAI requires proactive alignment, modern infrastructure and trusted co-innovation to protect enterprises from emerging threats while unlocking AI’s full potential.”

 “Collaboration is highly valued by line-of-business leaders in their relationships with CISOs. However, disconnects remain, with gaps between the organization’s desired risk posture and its current cybersecurity capabilities,” said Craig Robinson, Research Vice President, Security Services at IDC. “While the use of GenAI clearly provides benefits to the enterprise, CISOs and Global Risk and Compliance leaders struggle to communicate the need for proper governance and guardrails, making alignment with business leaders essential for implementation.”

SYDNEY, Australia, June 18, 2025 — Seventy-five percent of new analytics content will be contextualized for intelligent applications through generative AI (GenAI) by 2027, enabling composable connection between insights and actions, according to Gartner, Inc.

“We’re moving from an era where analytic tools help business people make decisions, to a future where GenAI-powered analytics becomes perceptive and adaptive,” said Georgia O’Callaghan, Director, Analyst at Gartner. “This will enable dynamic and autonomous decisions that have the potential to transform enterprise and consumer software, business processes and models.”

A Gartner survey of 403 analytics or AI leaders, conducted between October and December 2024, revealed over 50% report their organizations use AI tools for automated insights and natural language queries (NLG) for analytics or AI development. Even with these capabilities, the static nature of current analytics often falls short of delivering in a truly dynamic and automated fashion.

Gartner predicts augmented analytics capabilities will evolve into autonomous analytics platforms by 2027, which will fully manage and execute 20% of business processes. The perceptive future of analytics will deliver benefits by being proactive, collaborative, connected, contextual and continuous (see Figure 1).

Figure 1: AI-Powered, Perceptive Analytics

“Perceptive analytics will use AI agents and other GenAI-fueled technologies to continuously monitor evolving conditions and perceive the target environment, such as market shifts, customer behavior changes or supply chain disruptions,” said O’Callaghan.

“Guidance and analysis can then be autonomously adjusted in response, creating a more resilient and responsive analytical infrastructure. As these capabilities emerge and be adopted by organizations, their potential to reshape business operations and drive growth will only continue to expand.”

Perceptive Analytics Overarching Risk

According to Gartner research, the overarching risk that applies to perceptive analytics is the over reliance on autonomous actions without sufficient validation, which could result in unintended negative consequences, reputational damage and regulatory scrutiny.

The risk of “agent drift” is a serious concern, where a system’s perceptions and actions gradually deviate from desired outcomes due to evolving data or unforeseen interactions. Guardian agents are emerging to deal with this inherent issue in AI systems, according to Gartner. These agents are specifically tasked with monitoring and enforcing policies and rules to ensure the systems operate within a set of guardrails.

“Building guardian agents will need to be a key focal point of new governance initiatives for data and analytics leaders, as agentic and perceptive analytics become the standard way of insight delivery across platforms,” said O’Callaghan.

INDIA, June 17, 2025 — Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for leading brands, today released its sixth annual State of Customer Engagement Report. Based on a global survey of more than 7,600 consumers and 600+ business leaders across 18 countries, including India, the report reveals a clear disconnect: while AI drives measurable returns, customer perception hasn’t caught up. A stubborn gap persists between what brands believe they are delivering and what customers actually experience.

Indian brands are personalising customer experiences with AI, but customers want consistency

India is seeing a significant surge in AI adoption to drive personalised customer experiences. Businesses are increasingly leveraging AI to analyse data, ensure consistent communication across channels, and meet evolving customer expectations. These efforts are paying off— almost 8 in 10 (79%) Indian consumers report spending more with brands that personalise their engagement, and an overwhelming 98% say they are more likely to buy when engagement is personalised in real-time. Additionally, a majority (90%) of Indian consumers believe personalisation is important, expecting brands to use it to provide relevant recommendations (71%), make shopping easier (66%), and boost confidence in brand legitimacy (65%).

Despite these positive indicators, customer sentiment is nuanced. Although 80% of Indian consumers say brands do a good or excellent job at personalisation, only 30% feel that engagement happens consistently. This highlights a clear opportunity for brands to transform one-off personalisation into always-on, individualised experiences.

This disconnect has real consequences. 70% of Indian consumers say they are ‘much more likely’ to purchase when engagement is personalised, and 88% will abandon a purchase if engagement feels impersonal. Conversely, an overwhelming 98% of Indian consumers are more likely to make purchases when engagements are personalised in real time, highlighting a major opportunity for brands to align automation with actual customer experience and drive higher conversions.

AI alone is not enough, Indians still expect a human fallback

Although AI acceptance is growing, Indian consumers still value human involvement and control in their brand interactions. 91% say it is important that AI-powered brand interactions feel human-like, and more than half (55%) want the ability to speak to a person if AI fails to resolve their issue effectively.

Transparency also matters. More than 7 in 10 (72%) of consumers want to know when they are communicating with AI, underscoring the need for brands to implement safeguards around visibility and control. Additionally, the majority (87%) of Indian consumers want to choose how brands communicate with them, rather than having AI agents automatically assume their preferences. This reflects a strong desire to retain control and autonomy over their brand interactions.

“Indian consumers are increasingly aware that while AI-powered personalisation influences buying behaviour, it is not a substitute for relevance, trust and human connection,” said Nicholas Kontopoulos, VP of Marketing, Asia Pacific & Japan at Twilio. “Indian brands are already leading the way, demonstrating a deep understanding of the importance of AI and excelling at delivering personalised experiences. As they continue to scale their use of AI, the next step is to move beyond basic personalisation to true individualisation, where every interaction feels timely, contextual, and humanised. This means putting transparency at the centre, respecting customer preferences, and using data to serve, not just sell. The brands that will lead in India’s next wave of growth are those that get this balance right by blending intelligent automation with authentic engagement to earn loyalty and drive long-term impact.”

The future of customer engagement is Individualisation and Trust

In a world where customer loyalty is harder to win — and easier to lose — businesses can no longer afford to treat trust and personalisation as optional. The 2025 State of Customer Engagement Report shows that basic personalisation no longer cuts it. The future of customer engagement lies in individualisation, built on customer interactions that are relevant, timely, tailored and trustworthy.

By investing in transparent, data-driven and AI-powered engagement strategies, brands in India can bridge the expectation gap, earn trust, deepen relationships and stand out in an increasingly competitive marketplace.

India, 17 June 2025:  Pocket Entertainment, the parent company behind Pocket FM, Pocket Toons, and Pocket Novel, has announced the elevation of Umesh Bude to Chief Technology Officer (CTO). Previously Senior Vice President of Engineering, Umesh will now spearhead the company’s technology vision, with a sharp focus on building the future of AI-powered storytelling.

Umesh Bude, Chief Technology Officer, Pocket Entertainment

As CTO, Umesh will lead the end-to-end tech strategy across all platforms under Pocket Entertainment, anchoring efforts to scale its global products through next-gen AI solutions. His mandate includes building seamless user experiences, advancing generative AI capabilities, and ensuring tech-led innovation across the board.

Commenting on his new role, Umesh Bude said, “It’s a privilege to take on this responsibility at such an exciting time for Pocket Entertainment. I look forward to driving the next wave of innovation, where technology and AI are not just enablers, but storytellers in their own right.”

Umesh Bude will continue reporting to Prateek Dixit as the company strengthens its position at the intersection of entertainment and technology.

“We are at a pivotal moment in our journey where technology and creativity are deeply intertwined. As we reimagine storytelling for the AI era, technology is the foundation,” said Prateek Dixit, Co-founder of Pocket Entertainment. “Umesh’s elevation is a reflection of our ambition to lead this transformation from the front. His leadership will be central to creating intelligent, emotionally aware experiences that push the boundaries of what storytelling can be.”

With close to two decades of experience across engineering, data science, and platform security, Umesh has been instrumental in scaling Pocket Entertainment’s tech stack from the ground up. Under his leadership, the company will continue to pioneer responsible and disruptive innovations in AI, turning technology into a creative force that empowers both our storytellers and audiences.

New Delhi | June 17, 2025: OnGrid, a leading provider of background verification solutions in India, has unveiled a new Instant Background Verification solution designed to streamline the hiring process and offer HR professionals a faster, more reliable way to verify candidates. This solution eliminates the need for lengthy, multi-week workflows traditionally associated with background checks, providing instant results with minimal input.

The Instant Background Verification platform empowers HR teams to initiate verifications with just a few key details, receiving comprehensive reports in real-time. This speed and efficiency are enabled by OnGrid’s AI-driven technology, which extracts data from uploaded documents to pre-fill verification forms and generate instant reports. OnGrid’s Instant BGV service offers a range of background checks, including identity verification, criminal record checks, employment history validation, address verification, face match, credit history check and bank account verification. The solution addresses the diverse needs of modern organizations, delivering checks instantly and securely while ensuring data privacy and compliance with regulatory standards.

One of the key advantages of OnGrid’s Instant BGV solution is the ability for HR professionals to manage the entire verification process themselves. The platform supports large-scale operations, offering options for bulk uploads or integration with client APIs, and is suitable for organizations with high-volume recruitment needs. The service also includes a seamless consent process, which ensures that candidates’ privacy rights are respected while maintaining compliance with data protection laws.

“The Instant Background Verification service is a reflection of our commitment to making the hiring process faster, smarter, and more secure. By leveraging advanced technology, we are empowering HR teams to make better, data-driven decisions in real-time, without compromising on security or accuracy”, said Piyush Peshwani, CEO and co-founder of OnGrid.

Vaibhav Yadav, Head of Product, OnGrid, added, “We’ve designed this platform to bring HR professionals a more efficient, secure, and automated way of conducting background checks. Our goal is to eliminate the delays and inefficiencies in traditional workflows, providing businesses with instant, reliable insights while safeguarding candidate data.”

New Delhi, 17th June 2025: In a bid to stitch a new connect with the Indian households, Servotech Renewable, India’s leading manufacturer of Solar Products and EV Chargers, launched its latest TVC under their integrated marketing campaign “Bijli Ki Smart Bachat”. The campaign features the catchy tagline “Zero Bijli Ka Bill, Life Bane Super Chill”.  The tagline was thoughtfully created so everyone could effortlessly resonate with the big idea behind the advertisement which is, how adopting solar energy directly cuts down on electricity bills.

The TVC featured Sunita Rajwar and Paritosh Sand, two prominent faces from the Indian cinema, and OTT. The actors, through an engaging and typical ‘Indian family drama’ conversation highlight how electricity bills can be a pain in the Indian households followed by how adopting solar energy is the perfect solution to cutting down on those bills.

Speaking about the television commercial, Prabhutva Tiwari, Public Relations & Corp Comm Head at Servotech Renewable Power System Ltd. said, “This is not just a TVC but a campaign to tap into rural Indian market and connect with home owners to educate them about the potential of solar energy. We understand how electricity bills can be a financial pain in Indian households which is why, we thoughtfully curated a script that highlighted this pain followed by delivering the perfect relief for it so people would seamlessly integrate solar into their daily lives without worrying about bills.”

Speaking of Servotech’s future plans Prabhutva added, “We plan to solarise over 1 Lakh households by the end of year 2026 and build a strong PAN India network of dealers & distributers. Looking at the recent boom in the sports industry we chose Star Sports to air our latest TVC and reach larger number of target audience. To achieve targets, our plan is to air this TVCs on every possible medium including OTTs, national and regional satellite channels, and social media platforms like Meta, YouTube, and X”

“India is a growing economy, and with time, our energy needs are going to increase only, putting an excessive load on both our pockets and the power grids. That’s exactly where our solar products come into play. We’ve developed a complete ecosystem of solar solutions including our new age on-grid and hybrid solar inverters, solar lithium batteries, and much more so we can help put that excessive load off of our customers’ pockets while improving grid stability in the process. We’ve ensured that all our products are at par with the global industry standards, integrated with future-ready technology to create safe and reliable solar solutions that offer long lasting power backups. We have some amazing plans lined up for ‘ Bijli Ki Bachat’ to show you everything Servotech has to offer, and we’re definitely not stopping now”, he added.

The living room in a typical Indian household today tells a different story from what it did even five years ago. Where once stood a simple television set now sits an AI-powered entertainment hub that anticipates viewing preferences. The air conditioner no longer runs on preset timers but learns from daily routines, adjusting temperature before anyone reaches for the remote. This transformation extends beyond mere automation to intelligent systems that understand context, adapt to individual needs, and seamlessly integrate into the fabric of daily life.

Revenue in the Smart Home market is projected to reach US$7.3bn in 2025 in India, marking a significant shift in how consumers interact with technology. This growth reflects a broader transformation where artificial intelligence moves from being a buzzword to becoming an invisible assistant that enhances every aspect of home life.

The AI Revolution Takes Root in India

“India’s consumer tech landscape is undergoing a true AI transformation, moving beyond basic automation to intelligent systems that genuinely understand context and adapt to individual needs. We’re seeing a shift from surface-level AI features to meaningful innovations that address real-life challenges and enhance daily productivity—something Indian consumers increasingly value,” observes Rajeev Singh, Managing Director, BenQ India and South Asia.

This sentiment echoes across the industry as companies recognise that Indian consumers, particularly in Tier 2 and Tier 3 cities, are embracing smart technology at an unprecedented pace. AI-integrated products have now captured customer attention like never before. This shift is largely driven by Indian consumers’ preference for efficient products that deliver long-term cost savings and higher productivity.

Visual Intelligence Transforms Entertainment

The transformation in visual entertainment exemplifies how AI enhances rather than complicates the user experience. “At BenQ, we take a purposeful approach to AI integration. Our W2720i and W4100i projectors use AI-powered cinema modes that automatically adjust to ambient lighting and content, ensuring an optimal viewing experience without manual intervention. Similarly, our MOBIUZ gaming monitors leverage AI Contrast to intelligently enhance details in dark scenes while maintaining overall visual balance. We believe AI should solve real user problems, operate seamlessly in the background, and support—not replace—human creativity. Our technology is designed to learn user preferences over time, automatically fine-tuning display settings based on both content and environment. For us, AI isn’t just a buzzword; it’s an invisible assistant that anticipates needs and empowers users to express their creativity and enjoy immersive visual experiences in the most intuitive way possible,” adds Singh.

Pankaj Rana, CEO of Hisense India, shares a similar philosophy: “AI is no longer just a feature, it’s shaping how we live, interact, and make decisions every day. At Hisense India, we see AI as a real opportunity to simplify life at home. Whether it’s a TV powered by our Hi-View Engine or Toshiba’s Regza Engine ZRi that adjusts picture and sound automatically, or a system that learns your preferences to suggest content you’ll actually enjoy, our goal is to make technology feel less like tech and more like a natural extension of your lifestyle.”

He further explains, “We’ve also taken this thinking into our products where features like AI Energy and AI Scenario quietly do the work in the background, learning how you use your devices and adapting to fit your routine. At the end of the day, we’re not just building products with smart features. We’re building products that are smart about people. And that’s what drives us every day.”

Democratising Smart Living

The vision of smart living extends beyond premium segments. Ravi Agarwal, Founder and Managing Director of Cellecor Gadgets Limited, emphasises accessibility: “At Cellecor, we believe smart living should be simple, intuitive, and accessible to every Indian household. Our mission is to democratize technology by designing products that meet the real needs of consumers across Tier 2 and Tier 3 cities, where digital adoption is rising fast, and also resonate with value-conscious users in Tier 1 markets. Our smart TVs come equipped with voice assistance, screen mirroring, and app integration, offering a rich entertainment experience that’s both personalized and easy to use. Our smartwatches are packed with practical features like Bluetooth calling, health and fitness tracking, and real-time notifications, ensuring users stay connected and informed on the go. We see AI not just as a trend, but as a powerful enabler of meaningful innovation. We’re not just creating devices, we’re building experiences that align with how people live, work, and unwind. Cellecor is making smart living a reality for millions of Indians.”

Wearables Become Lifestyle Companions

The evolution of wearables demonstrates how AI transforms simple devices into intelligent companions. CP Khandelwal, CEO PR Innovations and Brand Custodian, Amazfit India, notes: “AI is no longer just a feature, it’s becoming the foundation of how consumers interact with technology. At Amazfit, we’re seeing this shift firsthand in how our smartwatches are evolving from passive health trackers to intelligent lifestyle companions. Features like offline maps powered by real-time location intelligence, adaptive battery optimization based on usage patterns, and advanced health monitoring, including heart rate variability and stress tracking, are all driven by AI to make the experience deeply personalized and proactive. In a world that values convenience, autonomy, and seamless integration, AI-enabled wearables like Amazfit are no longer accessories – they’re central to the connected, intuitive ecosystem of smart living.”

The Road Ahead

As CES 2025 showcased groundbreaking advancements in AI technology, including AI-powered gadgets like intelligent wearables, robotics powered by AI for personalized assistance, and generative AI applications transforming content creation and communication, the Indian market stands poised to embrace these innovations. The focus remains on creating products that solve real problems while remaining accessible to the diverse Indian consumer base.

The future of AI-powered smart living in India lies not in complexity but in simplicity. As these industry leaders demonstrate, success comes from understanding that technology should adapt to people, not the other way around. With the market expected to grow at a healthy 9% annualized rate through 2030, AI-integrated products will continue to redefine how Indians experience their homes, making smart living not a luxury but an everyday reality.