Category technology

Jaipur, 2nd July 2025: The OnePlus Nord CE is driven by a core mission: to make the signature OnePlus experience accessible to the wider community. The OnePlus Nord CE5 offers a significant leap forward, delivering class-leading performance powered by the MediaTek Dimensity 8350 Apex and a 7,100 mAh tablet-size battery.

The OnePlus Nord 5, OnePlus Buds 4, and the OnePlus Nord CE5 will be available for purchase starting July 9 and July 12, respectively. To know more, visit oneplus. in, amazon.in, or visit a OnePlus store near you.

Breakthrough Smoothness, Category-Crushing Power

The OnePlus Nord CE5 is powered by the MediaTek Dimensity 8350 Apex chipset, delivering category-crushing performance. Built on TSMC’s advanced 4nm process and featuring the latest Armv9 architecture, the octa-core CPU design includes four high-performance Cortex-A715 cores clocked up to 3.35GHz, alongside four power-efficient cores for optimised performance and energy balance. For graphics, the chipset is equipped with a 6-core Mali-G615 GPU, offering a 60% increase in peak GPU performance and a 55% drop in power usage, enabling smooth, energy-efficient gaming and visual rendering.

Paired with next-generation LPDDR5X RAM, the Nord CE5 offers seamless power across everyday apps, mobile gaming, AI-driven content creation, and high-definition streaming. With an AnTuTu score of over 1.47 million, the OnePlus Nord CE5 stands as the highest performer in its class.

Behemoth Battery, Up to 2.5 Days of Power with Zero Anxiety

The OnePlus Nord CE5 comes equipped with a massive 7,100 mAh battery, a capacity typically found in tablets, not smartphones. It delivers unmatched battery life that outclasses every competitor in its category.

With multi-day battery life on a single charge, the OnePlus Nord CE5 eliminates battery anxiety, allowing you to stay connected, entertained, and productive without constantly reaching for a charger.
To match its massive battery, the OnePlus Nord CE5 supports 80W SUPERVOOC fast charging, capable of charging the device from 1% to 100% in just 59 minutes. Even if your battery runs low, a quick top-up is all you need to power through the day with confidence. Just a 10-minute charge allows for over 6 hours of YouTube content consumption.

To ensure long-term battery health, the OnePlus Nord CE5 integrates Battery Health Magic, OnePlus’s exclusive system-level charging management solution. It intelligently manages charging behaviour to maintain battery stability and extend its overall lifespan.

The device also features Bypass Charging, a power optimisation technology that allows the phone to draw power directly from the charger instead of the battery while gaming. This significantly reduces heat generation, lowers battery wear, and extends battery durability. Bypass Charging also enhances mobile gaming comfort, letting you play for longer without worrying about overheating or battery drain.

Camera Supercharged by State-of-the-art AI

Elevating its imaging prowess, the OnePlus Nord CE5 features a flagship-grade 50MP Sony LYT-600 (1/1.95″) main sensor with Optical Image Stabilization (OIS) for consistently sharp, blur-free shots. It incorporates the same advanced RAW HDR algorithm and Real Tone exposure technology from the OnePlus 13 series, delivering exceptional clarity, vibrant colors, and natural skin tones, alongside powerful Ultra HDR capture. Bringing memories vividly to life, Live Photo is now enhanced with Ultra HDR support for the cover frame, offering richer dynamic range and deeper detail for truly immersive moments. The main camera of Nord CE5 also supports up to 4K 60fps HDR video recording, offering frame-by-frame clarity and lifelike color reproduction in every frame.

OnePlus Buds 4 Deliver Smart Connectivity, Long-Lasting Power, and Intuitive Control

The OnePlus Buds 4 seamlessly blends powerful functionality with user-centric design. Users can experience exceptional endurance with up to 11 hours of playback on the earbuds and a massive 45 hours total with the charging case, featuring fast charging that provides hours of listening in minutes.
Users can also control their audio effortlessly with intuitive slide gestures directly on the earbud stems for precise volume adjustment. The OnePlus Buds 4 also allows users to stay reliably connected outdoors thanks to Steady Connect technology, ensuring a rock-solid Bluetooth link. One can also break language barriers with the tap of an earbud using AI Translation for real-time conversation conversion. Combining Google Fast Pair and Dual-Device Connection, the OnePlus Buds 4 offer a smarter, more convenient audio experience ready for any situation.

New Delhi, 2nd July 2025: Sony today announced the latest additions to its BRAVIA line-up the BRAVIA Projector 7 and BRAVIA Projector 9 powered by the BRAVIA XR Processor for projectors, which optimizes Sony’s pioneering BRAVIA TV video processing for projection. These new projectors join Sony’s existing home cinema line-up, which includes the VPL-XW5000ES and VPL-XW7000ES.

Sony expands ‘Cinema is Coming Home’ with new BRAVIA Projector 7 and 9

With exceptional image clarity, color and contrast delivered by the new BRAVIA projectors, professional-grade visual experiences are now coming home. Both the new models BRAVIA Projector 7 and BRAVIA Projector 9 are designed for dedicated home theatre and media rooms and are newly added to the unified Cinema is Coming Home umbrella.

Daijiro Nakano, Deputy Managing Director, Sony India said “We are thrilled to introduce the BRAVIA Projector 7 and BRAVIA Projector 9, which embody the cutting-edge technology and premium design that define our Sony BRAVIA line-up. For over 50 years, Sony has been helping customers bring cinema into their homes. Now, with the power of the Sony BRAVIA XR Processor driving our projectors, these new products reaffirm our commitment to delivering a truly immersive, professional-grade cinematic experience right from the comfort of home.”

XR Processor delivers deep blacks, brilliant colours and 4K clarity in BRAVIA Projector 7 & 9

The XR Processor for projectors enables four powerful picture technologies—XR Dynamic Tone Mapping, XR Deep Black, XR TRILUMINOS PRO, and XR Clear Image—to deliver a professional-grade cinematic experience. XR Dynamic Tone Mapping analyzes peak brightness frame by frame and applies optimal tone mapping to showcase images with rich gradation, high brightness, and vibrant colors. XR Deep Black enhances dark scenes by precisely controlling laser dimming, producing deeper blacks while preserving tone and color expression. It also improves power efficiency by optimizing laser output frame by frame. XR TRILUMINOS PRO brings over a billion colors to life, while XR Clear Image refines visuals by upscaling content to near-4K quality. Using a vast image database, it intelligently restores lost texture and detail while minimizing noise. Both the BRAVIA Projector 7 and BRAVIA Projector 9 are compatible with IMAX Enhanced content, delivering larger-than-life visuals and a more immersive home viewing experience.

BRAVIA Projector 7 and 9 offer laser brightness, 4K 120fps gaming in a compact design

These projectors are equipped with Sony’s unique laser light source, designed to deliver a dazzling cinematic experience from the comfort of home. They feature enhanced brightness within Sony’s award-winning, compact, and lightweight designs. The BRAVIA Projector 9 delivers an impressive 3,400 lumens, while the BRAVIA Projector 7 offers 2,200 lumens of enhanced brightness. For gamers, 4K at 120fps with 12ms input lag, along with Auto Low Latency Mode (ALLM) via HDMI 2.1, ensures smooth, responsive, and immersive gameplay. Additionally, the BRAVIA Projector 9 comes with a Live Colour Enhancer for vivid, vibrant images—even in brighter viewing environments.

BRAVIA Projector 7 and 9 Key features

1. Cutting-edge design and the compact Native 4K Laser home cinema projector for seamless integration into your home.
2. Brighter lumens (2,200 and 3,400) to show the best picture in ambient lighting in any room.
   Powered by XR Processor for projector to bring professional-grade cinematic, sports, and gaming experiences into the home.
3. Experience movies like never before with XR Dynamic Tone Mapping. This cutting-edge technology analyses peak brightness frame by frame, to deliver optimal tone mapping for stunning images with rich gradation, high brightness, and brilliant colours
4. 4K/120 fps and Auto Low-Latency Mode with HDMI 2.1 improving the performance of the display reaction speed to 12ms in 4K 120fps ensures gamers can enjoy the best possible experience alongside dazzlingly detailed image quality.
5. Compatible with home automation solutions such as Control4, Crestron, Savant, AMX and remote maintenance services OvrC and Domotz so customers can control multiple devices with one remote controller.
6. Corner Keystone correction and lens shift functions ensure the projectors can be installed in rooms with difficult conditions such as higher ceilings and limited depth.
7. Live Colour Enhancer – The BRAVIA Projector 9 is equipped with the newly developed ‘Live Colour Enhancer’ which provides more vivid and vibrant images without compromising on saturation where needed (i.e., skin colour).
8. Aspect Ratio Scaling is added as new Aspect mode in BRAVIA Projector 7. This allows customers with Cinemascope screens to easily switch between 2.35:1 and 16:9 aspect ratio contents digitally without adjusting the lens.

Availability and pricing

BRAVIA Projector 7 & 9 will be available at Sony Authorized Distributor channel from 15th July,2025 onwards. Both the models come with standard 3 years warranty on the main unit and 3 years or 5,000 hours whichever is earlier for Laser light source. The current models in Home Projector line up VPL-XW5000 and VPL-XW7000 standard warranty conditions will also be upgraded to 3 years on the main unit and 3 years or 5,000 hours whichever is earlier for Laser light source effective from today.

New Delhi, July 1, 2025 — Esri India Technologies Pvt. Ltd., a leader in Geographic Information Systems (GIS), today announced the opening of a GIS & AI Competency Center at a new facility in Noida. Esri India will invest more than INR 150 crores over the next 5 years. This strategic investment aims to foster the broader adoption of AI in GIS applications. Building on Esri India’s leadership in the GIS domain, the new center will serve as a dynamic catalyst for the company’s focus on GeoAI offerings and empowering customers to enhance their GIS and GeoAI capabilities.

As part of this investment, Esri India will expand its team of AI specialists, data scientists, GIS experts, and industry domain professionals. This growing pool of specialized talent will focus on developing advanced AI-powered geospatial solutions that address increasingly complex challenges faced by GIS users.

Agendra Kumar, Managing Director, Esri India, said, “The convergence of AI and geospatial intelligence is defining novel innovations in GIS applications. On one hand, Esri’s GIS technology is evolving faster than ever before, with numerous new functionalities and configurable applications. On the other hand, innovations in AI are emerging at a very fast pace. The speed of change is so high that without strategic investments, it will not be possible to lead the transformative use of AI in GIS applications. The engineers at this new GIS and AI Competency Centre will focus on the integration of AI into spatial analysis, enabling customers to extract richer insights from complex geospatial data, automate routine processes, and make faster, more informed decisions.”

As data volumes explode and new challenges emerge, the ability to quickly extract actionable insights has become critical. AI is playing a transformative role in this new landscape, enabling organizations to process vast amounts of data, identify patterns, predict trends, and automate decision-making at a scale that was previously impossible.

Esri India has successfully supported GIS applications with AI in land management, asset management, object identification from imagery, video analytics, etc., for its users in India.

Esri India is also strengthening its partnerships with academic institutions and research organizations to build local AI talent and foster innovation in GeoAI. The company intends to release AI-ready datasets, train models with Indian data, and build competency to support the growing demand for AI-powered GIS applications.

INDIA, July, 01, 2025: Juniper Networks, a leader in secure, AI-native networks, has announced that in the 2025 Magic Quadrant for Enterprise Wired and Wireless LAN Infrastructure, for the fourth consecutive time, Gartner Inc. has positioned it furthest in “Completeness of Vision” and highest for “Ability to Execute”. In this latest Magic Quadrant, Gartner has also named Juniper a Leader for the fifth consecutive time.

Completeness of Vision is evaluated on criteria such as market understanding, marketing and sales strategy, offering (product) strategy, innovation etc. Ability to Execute criteria includes product or service, market responsiveness/record, marketing execution, etc.

As Gartner explains, “A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view. A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct”.

“AI for networking operations (AIOps) has become the strategic focus for enterprises to prepare their wired and wireless infrastructure for the future,” said Sudheer Matta, SVP, Campus & Branch, Juniper Networks. “With over a decade of AI innovation under our belt, Juniper delivers holistic, self-driving networking solutions featuring digital experience twins with agentic AI and Large Experience Models (LEMs) that deliver exceptional user experiences and simplified IT operations. We believe that being named a Leader by Gartner for the fifth time in a row underscores the advantages of our true AI-native platform with self-driving operations and provides validation for any enterprise looking for a wired/wireless infrastructure that is purpose-built for the modern AI era.”

The company believes continued customer traction for its Mist AI-native networking platform and the Marvis® AI engine has been the defining factor in accelerating sales momentum in the enterprise sector with orders for Mist and other products attached to the Mist cloud growing more than 40 percent year-over-year in Q1 2025.

“As one of the world’s largest grocery retailers with over 7,000 stores worldwide, the ALDI SOUTH Group continuously explores new ways to streamline operations, enhance in-store experiences, and offer customers high-quality products at unbeatable prices. To support this objective, Juniper provides ALDI with a campus network which supports secure, reliable connectivity across supply chain operations, point-of-sale systems, and digital in-store experiences. ALDI selected Juniper for their next-generation network transformation, AI-native, cloud-native architecture. The EX4000 access switch is tailor-made for distributed retail enterprise deployments, Mist’s cloud-scale NAC simplifies secure access at massive scale, and Juniper’s Wi-Fi 6E delivers seamless wireless performance focused on user experience — all driven by the Mist platform.”

Jens Radeck, IT Manager, ALDI International Services SE & Co. oHG

We feel amplifying the impact of its strategy to extend Marvis AI across the Mist AI-native networking platform, Juniper was also recently recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Data Center Switching, published on March 31, 2025.

Gartner Disclaimer

Gartner® Magic Quadrant™ for Enterprise Wired and Wireless LAN Infrastructure, Mike Leibovitz, Christian Canales, Nauman Raja, Tim Zimmerman, June 25, 2025 and Gartner® Magic Quadrant™ for Data Center Switching, Andrew Lerner, Simon Richard, et al, March 31, 2025

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Juniper Networks is recognized as Juniper Networks in the 2025 Magic Quadrant for Enterprise Wired and Wireless LAN Infrastructure report.

NEW YORK and NOIDA, India, June 30, 2025—HCLTech, a leading global technology company, today announced a multi-year strategic collaboration with OpenAI, a leading AI research and deployment company, to drive large-scale enterprise AI transformation as one of the first strategic services partners to OpenAI.

HCLTech’s deep industry knowledge and AI Engineering expertise lay the foundation for scalable AI innovation with OpenAI. This collaboration will enable HCLTech’s clients to leverage OpenAI’s industry-leading AI products portfolio alongside HCLTech’s foundational and applied AI offerings for rapid and scaled GenAI deployment.

Additionally, HCLTech will embed OpenAI’s industry-leading models and solutions across its industry-focused offerings, capabilities and proprietary platforms, including AI Force, AI Foundry, AI Engineering and industry-specific AI accelerators. This deep integration will help its clients modernize business processes, enhance customer and employee experiences and unlock growth opportunities, covering the full AI lifecycle, from AI readiness assessments and integration to enterprise-scale adoption, governance and change management.

HCLTech will roll out ChatGPT Enterprise and OpenAI APIs internally, empowering its employees with secure, enterprise-grade generative AI tools.

Vijay Guntur, Global Chief Technology Officer (CTO) and Head of Ecosystems at HCLTech, said, “We are honored to work with OpenAI, the global leader in generative AI foundation models. This collaboration underscores our commitment to empowering Global 2000 enterprises with transformative AI solutions. It reaffirms HCLTech’s robust engineering heritage and aligns with OpenAI’s spirit of innovation. Together, we are driving a new era of AI-powered transformation across our offerings and operations at a global scale.”

Giancarlo ‘GC” Lionetti, Chief Commercial Officer at OpenAI, said, “HCLTech’s deep industry knowledge and AI engineering expertise sets the stage for scalable AI innovation. As one of the first system integration companies to integrate OpenAI to improve efficiency and enhance customer experiences, they’re accelerating productivity and setting a new standard for how industries can transform using generative AI.”

“One of the biggest challenges The Citi Residenci Hotels faced was that while it was fast gaining traction with guests and expanding its footprint, its internal systems lagged, and its distribution complexity grew. Our solutions have efficiently streamlined internal processes for them, eliminated discrepancies, removed errors and ensured their operations run like clockwork! We empower our clients to stay agile in a highly competitive hospitality market without burdening them with added layers of complexity or manual effort,” said Shoaib Ali – National Sales Head India, STAAH.

Murthy’s business acumen and decades of experience will guide Covasant as it navigates the global Enterprise AI landscape

Phaneesh Murthy

India: Covasant Technologies, an emerging leader in Enterprise AI and Agentic AI-led services as software, today announced that tech industry icon Phaneesh Murthy has joined its Advisory Board as a Non-Executive Director. This appointment reinforces Covasant’s ambition to lead the enterprise AI era through innovative AI and emerging tech solutions, guided by seasoned strategic leadership to scale responsibly and globally.

Murthy, renowned for scaling both Infosys and iGATE into billion-dollar powerhouses, now joins Covasant’s Advisory Board to help power the company’s vision for disruptive growth in Enterprise AI. His appointment marks a significant endorsement of Covasant’s aspiration to challenge the traditional IT services model and define the future of enterprise automation, particularly in the evolving field of Agentic AI.

“For decades, the IT industry’s brilliance was in its ability to scale human expertise. We’ve now reached a turning point. The goal today is to empower that expertise with true efficiency and autonomy, powered by AI,” said C. V. Subramanyam, Chairman and Managing Director, Covasant Technologies. “Phaneesh joining us is a landmark moment because he’s one of the architects of that first IT wave. He sees clearly where the next wave is headed, and it signals a fundamental shift in how value will be created in this industry for the next decade. We’re thrilled to have him on board and are certain that his business acumen, and his wealth of experience will be instrumental in shaping our strategic direction, driving innovation, and solidifying our position as a trusted leader in Agentic AI that delivers tangible business impact for enterprises.”

Murthy’s career has been defined by identifying and capitalizing on the “next big thing” in technology services. His move to a focused, nimble and specialized firm like Covasant is an indicator of where enterprise value will be created next. Murthy will be instrumental in shaping Covasant’s global expansion, particularly in key verticals like healthcare, BFSI, manufacturing, and media and communication. 

“The industry is flooded with AI hype. Everyone has a chatbot!,” said Phaneesh Murthy. “But very few are building what Covasant is: autonomous AI agents with human in the loop, that can actually run a supply chain, manage a financial audit, or solve other real-business challenges across domains, flawlessly. They’re not just building better tools; they’re building a new kind of workforce, with guardrails to ensure AI stays compliant while delivering value. Their ‘Services-as-Software’ model is the most logical evolution of the global services industry. I’m here because I believe Covasant has the vision and the DNA to lead it. This is about building the next great enterprise technology company, not just another services firm,” added Murthy.

With its newly launched Agentic EX, Kapture empowers enterprises and their employees to improve productivity and save time on searching, task-switching and navigating support systems. 

India, June, 2025: Kapture CX, India’s leading GenAI-powered CX automation platform has recently announced the launch of Kapture EX, an AI-first solution that unifies workflows, communication and assistance across departments. The platform combines AI-powered workspaces, autonomous agents and service desk automation to provide a seamless enterprise experience.

In the present, enterprise employee experience is highly fragmented due to tool fatigue, disjointed systems and inefficient support mechanisms. Unlike traditional tools that bolt on AI, EX is designed as and AI-native solution to bring intelligence to every interaction and eliminate the chaos of disconnected systems. It helps employees reclaim 60–90 minutes every day by reducing time spent on searching, task-switching and navigating support systems.

Commenting on the launch announcement, Sheshgiri Kamath, CEO and Co-Founder of Kapture CX said, “AI should be embedded at the core of enterprise workflows—not siloed. With Kapture EX, we’re not just automating support but redefining how work happens across departments, unlocking time and intelligence at scale.”

The workplace has become bloated with point solutions as employees spend more time switching apps than solving problems. Hence, Kapture has come up with a game-changing Agentic EX solution that is the antidote to digital sprawl in unifying work, knowledge and assistance into one coherent and intelligent system.

Unlike legacy systems that retrofit AI, Kapture EX is engineered as an AI-native platform that integrates multi-model LLMs and agentic capabilities from the ground up, with multi-model support (GPT, Claude, Gemini), agentic workflows and context-aware service automation. It works as an AI workspace for the modern enterprise that handles chat to documents and tickets to analytics.

Currently, Kapture has rolled out Agentic EX with several large enterprises with two organizations already expanding to full-scale, company-wide deployment. The company has deployed it across BFSI, IT services, Retail and Global Capability Centers (GCCs) to streamline internal workflows and enable centralized yet scalable operations through intelligent agentic workflows.

Kapture EX operates on a modular subscription basis that allows enterprises to scale based on use cases AI Workspaces, Intelligent Service Desk and Full Suite Deployment. With built-in enterprise compliance (ISO, GDPR, SOC 2) and role-based access controls, it ensures secure and compliant deployment across geographies.

“We’re not building just another SaaS product. Kapture EX is the AI layer for the modern enterprise and is deployable across HR, finance, IT, and sales. It makes your people faster, your processes smarter, and your platforms AI-ready,” Kamath added.

Building on the early momentum, Kapture is planning for a phased industry-specific launch scheduled for Q3 2025. By moving into full-scale deployment, it aims to become the operating system for intelligent enterprise experience where work, knowledge and assistance combine in one intelligent interface.

LONDON, AMSTERDAM and NOIDA, India, June 28, 2025—HCLTech, a leading global technology company, has been recognized across all three categories—Productivity, Industry Transformation and Innovation—at the prestigious AWS GenAI Premier League (GPL) Awards 2025 in London and Amsterdam.

These awards underscore the depth of HCLTech’s capabilities in driving transformative enterprise outcomes through Generative AI (GenAI).

It validates HCLTech’s pioneering use of AWS’s advanced GenAI services and Agentic AI solutions to deliver real-world impact across industries, driving improved efficiency, regulatory adherence and expedited decision-making across essential business functions.

HCLTech’s Mainframe Modernization Accelerator, built with Amazon Bedrock, Multi-Agent Framework and Amazon Nova, speeds up mainframe modernization and migration to AWS. PriorAuth, an Agentic-AI solution, automates the Prior Authorization verification for insurance payers, revolutionizing the process. HCLTech’s FraudShield enhances fraud detection in financial services and accelerates trade surveillance using real-time, AI-driven investigations.

“Being recognized across all categories of the AWS GPL is a reinforcement of our relentless focus on building industry-leading, transformative and innovative capabilities with AWS,” said Prabhakar Appana, Senior Vice President and Global Head of AWS Ecosystem at HCLTech. “We are committed to building pathbreaking GenAI solutions through this partnership and are proud of our status as an AWS Generative AI Competency Partner,” he added.

With increasing production-grade GenAI use cases, HCLTech continues to drive innovation in areas such as intelligent data platforms, customer experience transformation and Agentic AI. Its full-stack AI/GenAI capabilities enable clients to realize the transformative potential of GenAI in their digital transformation journeys.

Pune, 27th June 2025: ASUS, the Taiwanese tech giant, hosted the second chapter of its flagship community initiative, ‘Beyond Incredible with ASUS’, in Pune. Bringing the gaming community together with a power-packed Community Meet-up at Antisocial, Pune, the day-long interactive session saw a wave of attendees interacting with the brand and its latest innovative offerings.

Building on the enthusiastic response to its previous chapter, ASUS plans to take this initiative to more cities, creating a vibrant, hands-on platform for real-time immersive product experiences, feedback exchange, and community-building. The Pune edition gave attendees a chance to dive deep in the latest innovations by ASUS, including the powerhouse ROG Zephyrus G14, the most sought-after ROG Flow Z13, the newly launched Vivobook 14 Flip, and the Snapdragon-powered Zenbook A14 amongst others. The event delivered a high-energy experience featuring live gaming battles, exclusive product demos, creator sessions, and interactive engagement with the creators. Gamers and creators alike enjoyed hands-on access to the latest ROG laptops and accessories powered by cutting-edge tech designed for pro-level gameplay, streaming, and content creation.

Addressing the event, Mr. Arnold Su, Vice President, Consumer and Gaming PC, ASUS India, said, “With ‘Beyond Incredible with ASUS’, our mission is clear to cultivate genuine and meaningful tech-conversations across our community. This initiative is all about listening to the people’s aspirations and expectations, so we can develop products that don’t just meet the needs of today but also resonate with today’s ever-evolving lifestyle. At ASUS, we see our community not just as customers but as collaborators, and with this initiative, we aim to get closer to the people who continuously shape our brand journey.”

Building on the success of the inaugural ‘Beyond Incredible with ASUS’ community meet held in Bangalore, ASUS brought the second edition of the initiative to Pune. The first-of-its-kind engagement platform, which debuted in Bangalore with over 85+ attendees comprising community members, creators, and regional media, set the tone for a deeper connection with the ASUS ecosystem. The Pune edition further strengthened this vision by bringing together the local community to experience ASUS’ latest innovations, participate in knowledge-led sessions, and engage meaningfully with the brand. ASUS plans to further strengthen its community with plans to roll out editions of ‘Beyond Incredible with ASUS’ in other metro cities throughout 2025. The initiatives are designed to offer customized experiences, collaborative platforms, and early access to ASUS innovations, fostering and nurturing an engaged and empowered tech community.