Category technology

This landmark effort sets new standards in public safety and emergency management in the State of Uttar Pradesh and the country

08th August 2024, Bangalore: Astrikos.ai, the pioneer in Infra AI is proud to announce the implementation of its Intelligence Platform in the ambitious Uttar Pradesh’s UP 112, the world’s largest Next-Gen Emergency Response Support System (ERSS). This effort aims to revolutionize the ERSS in the State, setting new standards in public safety and emergency management with the use of AI while enhancing the system’s efficiency and effectiveness.

Astrikos.ai’s solutions, centered on Smart Cities and Digital Urban Spaces, facilitate smarter, more efficient, and sustainable operations, greatly enhancing urban living and facility management. The Astrikos.ai Intelligence Platform was leveraged in the second phase of UP 112 which Chief Minister Yogi Adityanath recently launched to enhance public safety.

The Platform, selected for this ambitious project is revolutionizing the State’s ERSS and providing insights to the State administrators to effectively plan for the management of emergencies by the respective State departments.

Astrikos.ai’s Intelligence Platform for the UP 112 Project focuses on achieving key objectives, such as,

•  Data Intelligence & Data Quality Enhancement
•  Crime Anticipation & Optimal Resource Deployment
•  Incident Trends & Risk Terrain Modelling
•  Emergency Trend Pattern Analysis and Forecasting
• Response Time Analysis and Optimization Advisories

“We are truly honoured to collaborate with the state of Uttar Pradesh on the esteemed UP 112 Project,” said Chinmay Hegde, Co-founder, CEO, and Managing Director of Astikos.ai. “Our Intelligence Platform is designed to deliver transformative insights and operational improvements to these emergency response systems, enhancing public safety and saving lives.”

With a population exceeding 270 million Uttar Pradesh is the most populated State in India and is leading the way in public safety by pioneering the Next Generation ERSS – Dial 112 (Emergency) or UP 112. The Project marks a critical advancement in the evolution of emergency response systems in India, demonstrating the immense potential of AI in addressing complex challenges in public safety and emergency management.

Astrikos.ai serves a diverse range of sectors, including the Public Sector, Data Centers, Urban Local Bodies, Smart Cities, Manufacturing Units, Healthcare Infrastructure, and Airports. Its esteemed clientele includes over five smart cities across India, MENA, and ASEAN, data centers of private sector banks, food and beverage organizations, and major infrastructure and infrastructure management companies, among others.

8th August 2024: Hilti India Private Limited announced the launch of its pathbreaking Data Driven Services (DDS). This innovation offers state-of-the-art tool park and warehouse management, and battery health services. This strategic move aims to revolutionize tool management for businesses and ensure enhanced on-site productivity and efficiency.

Since its inception, Hilti India has been a frontrunner in bringing innovations that improve productivity, safety, and sustainability to the Indian construction jobsites. In July 2023, Hilti India launched Nuron – the single 22V cordless platform that brings performance and safety to all applications, from light duty applications such as drilling to heavy duty applications such as breaking.

Hilti India has made its Nuron platform smarter and more agile by bringing intelligence and connectivity to all the tools. Hilti’s innovative “Data Driven Service (DDS)” is an integrated IoT technology that provides advanced tool park management and real-time insights on battery health services.

DDS brings numerous new features, one of the most significant being the location tracking of power tools allowing the user to track the site where the tools are present. Combined with this, DDS also offers real-time information on the utilization of power tools, providing details on idle assets and the duration for which the tool was idle. The third feature that DDS provides is the proactive health monitoring system of a tool battery and gives proactive alerts and replacements in case it is faulty, thus ensuring uninterrupted operations.

To bring simplicity and convenience to accessing this collected information, Hilti has introduced “ON! TRACK 3”, a single app for managing all Hilti assets. The app also acts as a virtual customer care center, in addition to providing access to all its other features. For example, users can access all relevant product details, view costs spent on tool maintenance, and even book repairs directly through the app.

Commenting on the launch, Ashish Markande, Director – Marketing, Hilti India Pvt Ltd, said, “At Hilti, our constant endeavor is to streamline our customers’ tool ownership experience and ensure their convenience in using our products and services. In line with this vision, we have designed the Data Driven Services (DDS) platform specifically to empower customers to focus on their core business and manage tools. By addressing the key pain points, DDS optimizes operational efficiency and purchase processes, serving as a one-stop solution for all their tool-related needs.”

DDS is the first-of-its-kind service launched for power tools in India. It integrates seamlessly with Hilti’s groundbreaking Nuron platform, capturing data from all cordless tools during each charge cycle. This allows businesses to leverage tool park insights, improve efficiency, and make informed decisions through the app. With this innovative solution, Hilti India aims to provide data-driven consultation and services, staying true to its promise of being the best partner for productivity, safety, and sustainability for its customers.

India is undergoing a digital transformation, particularly in the construction industry. Construction 4.0, driven by advanced technologies and data-driven solutions, represents a significant shift. BIM, IoT, Artificial Intelligence, Machine Learning, Robotics, and Automation are key technologies facilitating this paradigm shift. It is encouraging to see India’s readiness to embrace innovation and strive for increased productivity.

Delhi, 07/08/2024: Hotelogix, a leading global cloud-based hospitality technology provider, and its distribution brand, AxisRooms, are hosting a special hospitality event—Hotelogix & AxisRooms Connect 2024. This unique event is dedicated to domestic hospitality brands. With Booking.com as its principal sponsor, the event is scheduled for September 5, 2024, starting at 5:30 PM at The Ballroom, Roseate House, Aerocity, New Delhi.

Currently, homegrown hotel brands control about 60% of the total branded rooms available in the country. Riding high on rising religious, medical, leisure, and cultural tourism, these brands are doing better and thriving year-on-year. In 2023, the majority of property signings in the hotel market were spearheaded by domestic hotel operators, accounting for a remarkable 72% of the total signings, with each property having around 70 keys on average, a testament to their success and growth and their deep insights into the local market, culture, and guest behavior. They have effectively connected with domestic travelers, especially the growing middle and upper-middle class with higher spending power. Their ability to rapidly expand into tier 2 and 3 cities is awe-inspiring, and their success is a source of pride for the entire hospitality industry.

Aditya Sanghi, CEO of Hotelogix, said, “Recognizing the power of homegrown hotel brands is essential, as these champions are the heart and soul of India’s vibrant and diverse hospitality industry. We take pride in working with many such leading brands and we aim to unite them and the minds driving their growth to discuss the shared challenges, trends, success, and opportunities specific to this segment.”

The event will offer attendees a unique platform to exchange compelling narratives of triumph over mutual obstacles, drawing inspiration from successful brands. Furthermore, as hotels in this segment must look at a technology stack with best-in-class solutions to gain a competitive edge against global brands, every department should use a specialized solution that enables it to function at its full potential. The event will have an assemblage of such leading solutions, including Restroworks for F&B, PayU for payments, KePSLA for reputation management, and HostBooks for finance, as promoters of the event. Their participation and support underscore the significance of this event and highlight the strong partnerships that drive the hospitality industry forward.

Hikvision India has introduced its 4G Bullet and PT cameras with Two-way Audio. These 4G Cameras function in ideal scenario with power but without network cable. These cameras are easy to assemble and flexible for any kind of deployment. It provides real-time and interactive protection via Two-way Audio.

These cameras come with 4MP high-resolution image output with rich details. They come with water and dust resistant body with two-way audio feature. These cameras have built in feature of human and vehicle detection with smart hybrid light. These 4G Cameras work on 4G cellular data transmission. They are ideal for remote locations, mostly used in BFSI, Retail, Logistics, Transportation, Education, Healthcare and hospitality verticals.

Two-way Audio

With the increasing number of break-ins and thefts, it’s essential to take proactive measures to safeguard your property and assets. The Two-way Audio feature of Hikvision’s 4G cameras provides a robust deterrent against potential intruders.

We can use 4G camera’s Two-way Audio feature to deter intruders and protect property with audible and visual alarms. The camera’s strobe light will flash rapidly, emitting a warning message “Warning, this is a restricted area!” Upon request, the camera can also welcome customers into the store/residence with voice broadcasting “Welcome!” or customize any audio message to meet diverse needs.

The audio alarm features 12 built-in audio messages and 1 customizable audio message. The built-in messages include sirens, warning messages, and welcoming messages. The customized messages can be recorded through the Hik-connect mobile app or uploaded as an audio file on the NVR web portal.

The Two-way Audio (Live Guard) feature is based on Motion Detection 2.0, a smart function that detects humans and vehicles in real-time. Regardless of the mode (smart, IR, or white light), the camera can emit a single strobe light alarm, a single audio alarm, or both simultaneously when an event is triggered depending on the settings.
With the proactive and efficient alarm of Live Guard, combined with 4G wireless transmission, Hikvision 4G cameras offer unparalleled powerful features, effectively protecting your property and meeting diverse alarm/broadcast needs.

Mumbai / New Delhi, Aug 6, 2024: Thrive, one of India’s fastest-growing food-tech brands, has joined the Open Network for Digital Commerce (ONDC) to tap newer customer segments. As the brand onboards onto the Network, all restaurants listed on Thrive can be seen on all apps that a consumer is shopping from across the ONDC Network.

Thrive has more than 20,000 restaurants listed presently, and its reach is rapidly growing across the country. Working towards making food commerce better for every stakeholder involved, right from consumers to delivery partners and restaurants, Thrive is backed by some of the largest food and beverage service providers in the country, including Jubilant FoodWorks and Coca-Cola India Pvt. Ltd.

On the back of the ONDC Network, Thrive will be able to expand its customer base by making the restaurants listed on the apps and its direct solution available to buyers from all ONDC seller apps. The move will help the brand grow its presence and further its mission of equitable representation for its restaurant partners.

As an adopter of the ONDC Protocol, Thrive has already established its reputation as a disrupter in the food commerce space and is making moves to further its presence in the food delivery and discovery segment. By joining the ONDC Network, Thrive aims to create multiple consumer touchpoints through disruptive innovations.

Krishi Fagwani, Co-founder & CEO of Thrive, shared, “Thrive as an organization has always aimed to aid discovery and equal representation for restaurateurs. With ONDC Network, we’re solving demand generation for these restaurants with a Network that aims to accumulate buyers in a decentralized space for sellers of various categories. On the supply side, ONDC Network has a lot going on in terms of new associations, integrations and initiatives. It will be interesting to witness the demand side of things going via the Network. We’re excited to understand the scale of our endeavor with them.”

T. Koshy, MD & CEO, ONDC, said, “The joining of Thrive aligns with our vision of fostering an inclusive digital commerce landscape. Their onboarding onto the Network will unlock new opportunities for the extensive network of restaurants, connecting them with a wider customer base. As more and more brands of varied scale leverage the ONDC Network, it helps every participant, including end-consumers, reap greater benefits as India’s digital economy grows.”

India’s tech stack is growing rapidly, and initiatives like the ONDC are crucial in

Mumbai – August 06, 2024 – Infor, the industry cloud company, today announced that it is the only vendor named as a Leader in all four of the following IDC MarketScape reports – IDC MarketScape: Asia/Pacific SaaS and Cloud-Enabled SMB/Midmarket Segment ERP 2024 Vendor Assessment1; IDC MarketScape: Worldwide SaaS and Cloud-Enabled Small Business ERP Applications 2024 Vendor Assessment2; IDC MarketScape: Worldwide SaaS and Cloud-Enabled Large Enterprise ERP 2023–2024 Vendor Assessment3; and IDC MarketScape: Worldwide SaaS and Cloud-Enabled Medium-Sized Business ERP Applications 2024 Vendor Assessment4. The IDC MarketScape reports evaluate vendors based on a comprehensive and rigorous framework relative to the criteria and one another, and key strategy criteria included both qualitative and quantitative data resulting in a single graphical illustration of each vendor’s position within a given market.

“The digital world has reshaped businesses’ of all sizes focus on moving to the cloud to improve their speed, scale, agility, market share, and competitive advantage. This requires adapting new ERP technologies that enable speed and scale by reducing process steps and clicks, automating every workflow possible, embedding finance to collect and make payments, and helping improve overall decision velocity,” said Mickey North Rizza, group VP, IDC’s Enterprise Software. “The ability to improve the employees’ experience, uncover and utilize insights quickly, and navigate business issues with reliable, modern, and intelligent ERP systems is a foundational layer organization need in the digital world.”

Infor cloud ERP solutions deliver industry-specific capabilities without extensive customizations or integrations by combining the Infor cloud platform built on infrastructure services from Amazon Web Services® (AWS®) and Infor OS. By migrating critical business applications to the cloud, organizations experience automatic upgrades that deliver the latest advances in enterprise functionality.

“We believe Infor’s four placements as a Leader in these four IDC MarketScape’s recognizes our ability to provide ERP CloudSuites that are optimized to serve the specific needs of a variety of industries, including manufacturing, healthcare, food and beverage, distribution, public sector, retail and hospitality.” said Rick Ryder, senior vice president, Infor. “Infor’s CloudSuites utilize Infor’s leading technology platform, Infor OS, to power next-generation user experiences, integrations and workflows – increasing productivity and collaboration. Infor is hyper focused on delivering scalable, flexible, cloud-based applications with industry-specific capabilities, and we believe this recognition by the IDC MarketScape is a testament to our achievement in that area.”

India, August 06, 2024: Haier Appliances India, the No. 1 global major appliances brand for 15 consecutive years, has announced the launch of its flagship M95E series QD-Mini LED 4K televisions. These models offer cutting-edge technology, delivering an impressive viewing, audio, and gaming experience. Designed for premium consumers, the latest QD-Mini LED 4K TVs are packed with revolutionary Quantum Dot (QD) technology at their core, along with support for Harman Kardon speakers and a 144Hz screen refresh rate.

Featuring an ultra-slim modern design, the new Haier TVs are available in two sizes—75 inches and 65 inches—catering to consumers seeking to elevate their homes with breathtaking visuals. Equipped with cutting-edge technology and innovative features, the Haier M95E series QD-Mini LED 4K TVs promise a home theater-like experience, ensuring a premium entertainment experience for viewers.

Commenting on the launch, Mr. NS Satish, President, Haier Appliances India said, “Designed for premium consumers seeking an impressive home entertainment experience, our new QD-Mini LEDs deliver unparalleled viewing and audio quality, perfect for gamers and those looking for a home theater-like experience at home. At Haier India, we prioritize understanding our customers’ needs first, and then crafting products that enhance their lives with smarter appliances. We’re extremely excited about the new QD-Mini LED 4K series and confident it will set new benchmarks in the TV industry.”

Haier M95E Series QD-Mini LED 4K televisions: Top Features and Specifications:

The Quantum Dot technology makes every glance cinematic and picture-perfect

Backed by Quantum Dot technology, the Haier QD-Mini LEDs promise striking brightness with a peak of 2000 nits, stunning contrast, rich colors, and exceptional picture clarity, made possible by 16-bit Ultra-precise Light Control. Utilizing thousands of tiny LEDs, the QD technology enhances picture quality with precise control over highlights and shadows, resulting in superior contrast and image detail. M95E series QD-Mini LED televisions come packed with 4K 3840 x 2160 pixels resolution, ensuring crystal-clear images and exceptional detail.

Dolby Vision IQ and HDR10+ capture every color and deliver a life-like visual delight

Dolby Vision IQ enhances the viewing experience by automatically adapting HDR content to the surrounding ambient light, ensuring optimal picture quality in any lighting condition for a truly immersive cinematic experience. Complementing this technology is HDR10+, which amplifies dynamic range and color accuracy for more lifelike visuals.

The QD-Mini-LED technology enhances performance with superior local dimming, featuring thousands of zones that provide deeper blacks and dazzling highlights, ensuring consumers enjoy vivid and detailed visuals. Additionally, the backlights enable accurate color reproduction with wider color gamuts like DCI-P3, making it an excellent choice for creative professionals and photo/video editing enthusiasts.

TÜV Rheinland certification makes for reliable entertainment experience

Haier’s QD-Mini LED television, certified by TÜV Rheinland for Low Blue Light, reduces the emission of harmful blue light from the display. This certification helps minimize eye strain and fatigue during extended viewing periods, ensuring a more comfortable and healthier viewing experience.

Advanced Harman Kardon speakers deliver an ultimate home theater-like music experience

The Haier QD-Mini LED TVs feature an advanced Harman Kardon audio system, providing an exceptional home theater experience that immerses listeners in every moment. Equipped with 2.1-channel subwoofers, the advanced audio system delivers clear and crisp treble, rich and full midrange, and deep, powerful bass. This advanced technology setup ensures that every scene—whether it’s a subtle dialogue or an intense action sequence—comes to life with crystal-clear audio, offering a truly cinematic experience right in your living room.

Dolby Atmos and dbx-tv support deliver an immersive audio experience

The QD-Mini LED features Dolby Atmos and dbx-tv support, delivering a theater-like audio experience. Dolby Atmos creates immersive, boundary-less sound, while dbx-tv enhances this with advanced audio technologies. These technologies dynamically adjust frequencies in real-time for balanced sound, maintain consistent audio levels, reduce loud commercials, and provide virtualized surround sound that fills the room.

Higher refresh rate and special gaming mode make it the perfect gaming companion

The Haier M95E series revolutionizes gaming with its 144Hz high refresh rate screen, HDMI 2.1, and Wi-Fi 6 support, offering ultra-responsive and smooth gameplay. It includes features like Game Picture Mode Optimization, ALLM, VRR, and Shadow Enhancement, ensuring peak performance across various genres, from fast-paced sports to immersive RPGs. Aiming Aid and Shooting Assistance further sharpen your gaming skills, while automatic adjustment of game parameters—based on genres such as racing or shooting—delivers an extraordinary experience. Additionally, the dark area enhancement feature guarantees that no detail is missed, taking your gaming performance and immersion to new heights.

Elevate streaming experience with Google TV support and advanced smart features

The Haier QD-Mini LEDs elevate your streaming experience with Google TV support, offering seamless access to thousands of movies, TV episodes, apps, and games. Google TV’s intuitive interface organizes all your favorite content in one place, making it effortless to find and enjoy what you love. Furthermore, with hands-free voice control and personalized recommendations through Haier’s HaiSmart interface, discovering new shows and movies tailored to your tastes is a breeze. Additionally, the TV supports the Haismart app for seamless IoT integration, offering smart home control, and enhanced connectivity with other devices for remote access and automated routines. The app also features a user-friendly interface for managing connected devices and facilitates easy firmware updates for the latest features.

Designed for modern and premium Indian consumers

Haier’s newly launched QD-Mini LED TVs seamlessly combine advanced technology with elegant design. Featuring a sleek profile, near bezel-less design and a sophisticated annular runway stand, these televisions enhance the aesthetics of any living space. Designed with the modern Indian consumer in mind, the QD-Mini LEDs are designed to seamlessly integrate into contemporary homes, offering both style and functionality.

06th August 2024: Quantum Energy, a leading electric vehicle (EV) startup specializing in the design, development, and manufacturing of electric scooters, has announced the inauguration of its new showroom in Gorakhpur, UP. This new addition marks the 2 EV two-wheeler showroom in the state, further expanding Quantum Energy’s presence and accessibility to Indian customers.

The showroom inauguration took place in the presence of esteemed dignitaries and senior officials from Quantum Energy. Spanning approximately 1000 square feet, the newly inaugurated showroom operates under the dealership name KD Motors.The strategically positioned showroom provides a convenient hub for customers to explore Quantum Energy’s cutting-edge electric scooters and firsthand experience their advanced features.

At the KD Motors showroom, all Quantum Energy electric scooters are prominently displayed, allowing visitors to marvel at the impeccable design, impressive performance, and exceptional build quality of each vehicle. The diverse lineup of electric scooters includes the Plasma, Elektron, Milan and Bziness range, catering to a wide range of commuting needs for Indian consumers.

Specifications of the showcased electric scooters:

● Plasma X – Powered by a 1500 W motor; top speed of 65 km/h; offers an impressive range of upto 120 km on a single full battery charge.

● Plasma XR – Powered by a 1500 W motor; top speed of 60 km/h; offers an impressive range of upto 100 km on a single full battery charge.

● Elektron – Equipped with a 1000W motor; top speed of 60 km/h; provides a range of upto 100 km on a single full battery charge.

● Milan – Driven by a 1000W motor; top speed of 60 km/h; offers a range of upto 100 km on a single full battery charge.

● Bziness – Empowered by a 1200W motor; top speed of 55 km/h; provides a range of upto 110 km in on a single full battery charge.

Speaking about the launch, Mrs. Chakravarthi C., Managing Director of Quantum Energy Limited, expressed, With the opening of our new store in Gorakhpur, we are excited to increase our presence in UP even further. It is quite promising that there is a rising interest in electric two-wheelers in the state. Numerous cutting-edge features of our Quantum Energy scooters strongly appeal to all market sectors. Our commitment to making our cutting-edge electric scooters more accessible to the public is fueled by the growing demand for environmentally friendly mobility options. We are currently trying to create more showrooms in UP to accommodate this demand and make our eco-friendly mobility products more easily accessible.

Quantum Energy has expanded its network of showrooms around India to an amazing 62 with the opening of the Gorakhpur showroom. With the support of the prestigious Kusalava Group, which has over 50 years of experience in the automotive industry, Quantum Energy is committed to reducing carbon emissions, reducing its carbon footprint, and making India a leader in sustainable mobility worldwide

Mumbai, India – 6th August 2024 – Technip Energies, a world leading engineering and technology company for the energy transition, has been recognized for their exceptional ‘Project Management Essential GLOCAL Approach’ program in the High Impact Hybrid Learning Program category. Their India Learning & Development (L&D) team has bagged the Silver Award at the prestigious ET HRWorld Future Skills Awards 2024. Ms. Judy Manjlekar, Director – People & Culture, Technip Energies India & APAC, received the award along with Ms. Dhanashri Kulkarni and Ms. Sayali Arora from the L&D India team.

Speaking on the occasion, Ms. Judy Manjlekar, Director – People & Culture, Technip Energies India & APAC, said, “This recognition underscores our achievement in fostering a unified understanding of project management, developing a strong pipeline of professionals and tracking significant behavioural changes. This proud milestone reaffirms our unwavering commitment to comprehensive employee development and excellence by integrating global best practices with local insights, thus enhancing our learning, and development initiatives.”

The ‘Project Management Essential GLOCAL Approach’ program has significantly helped in boosting learners’ confidence, accommodating their demanding roles, and empowering Technip Energies’ teams. The L&D program equipped employees with a unified framework for tackling complex initiatives by fostering a standard, shared understanding of project management across all business functions.

Tailored learning paths infusing the global program with local insights ensured that individuals acquired the desired skills needed to excel in their roles specific to complex projects. The program’s dynamic approach, combining live virtual, in-person, and online learning, catered to diverse learning styles and preferences, created an engaged learning group, all led by expert trainers. Participants engaged in practical application through hands-on projects and case studies, with continuous mentorship and support to ensure the effective implementation of new skills.

Technip Energies has always been fostering a culture of continuous learning and professional growth for its employees by offering a diverse range of opportunities to upskill and reskill.

New Delhi, 2nd August 2024: Motorola, a global leader in mobile technology and innovation  launched the motorola edge 50 in India. A smartphone which is full of life, full of art and engineered for effortless creative expression. The motorola edge 50 is the latest addition to Motorola’s premium category of edge smartphones and it comes with numerous disruptive features such as an MIL- 810H military grade durability and IP68 underwater protection which makes it the world’s slimmest IP68 MIL-810H miliary graded certified durable smartphone. It features the segment’s best moto AI powered camera with Sony sensor LYTIA 700C and also boasts a 6.7” 1.5K Super HD+, HDR 10+ pOLED curved display along with various other premium features.

The motorola edge 50 is thoughtfully crafted with a sense of harmony and it gives a comfortable in hand feel with symmetrical curves flowing through every element of its design. Starting from the soft, natural-feeling vegan leather and vegan suede finish to the exceptionally slender and lightweight body with a streamlined camera housing makes the smartphone feel premium and comfortable to hold. The design of the motorola edge 50 is as durable as it is elegant. Offering never before seen standards of durability with an IP68 rating, which means it can withstand dust, dirt, and sand, along with submersion in 1.5 meters of fresh water for up to 30 minutes. Additionally, Motorola is pushing the boundaries of smartphone technology with the edge 50 as it boasts latest military standards MIL-STD-810H for durability, which implies that the smartphone has passed 16 rigorous tests for durability and extreme environmental conditions and can withstand shocks, vibrations, accidental drops, extreme temperatures, high humidity, low altitude pressures and more, all while maintaining a sleek, perfectly balanced design. Even the display is protected against cracks and scratches with Corning® Gorilla® Glass 5, so users never have to worry about accidental damage to the phone.

The motorola edge 50 features the pro level Sony – LYTIA™ 700C Camera sensor with incredible AI features powered by motoAI and google photos AI. The 50MP main camera uses the Sony – LYTIA™ 700C sensor for ultrafast capture with low noise in dark environments and the Ultra Pixel sensor captures more light with larger 2.0µm pixels. Users get true-to-life images with more detail, richer colors, and subtle textures owed to moto ai which works in the background, instantly analyzing the photo and blending exposures. Motorola is introducing a new Auto Night Vision feature which allows the users to capture stunning low-light shots 15x faster than the previous generation. This is Motorola’s fastest Auto Night Vision ever, automatically detecting ambient lighting and adjusting the settings accordingly, so users can click photos in low light and never miss the perfect moment. Its 10MP telephoto camera captures subjects at a distance with incredible detail and users can see every scene clearly from 3x the distance with optical zoom, or use advanced hybrid zoom for 30x the distance. Optical Image Stabilization smooths out unwanted shakes and moto ai helps retain the details, achieving crisp and beautiful results even when zoomed all the way. The third sensor in the rear camera system of the edge 50 is a 13MP Ultra-Wide camera with Macro Vision. It expands the user’s view, allowing them to take stunning shots of landscapes with a 120º ultra-wide angle lens which can capture what the eyes see, fitting more of the scene in the frame than a standard lens. For extreme close ups, there’s built-in Macro Vision, which brings users 4x closer to the subject than a standard lens, so they can capture tiny details as close as 3 cm away from the camera. On the front, the motorola edge 50 flaunts a 32MP selfie camera which can shoot breathtaking videos in 4K resolution and deliver 4x better low-light sensitivity with Quad Pixel technology, which combines every four pixels into one for brilliant results.

Working behind the camera sensors, moto ai image processing analyzes multiple frames of a photo and blends exposures to create a true-to-life image. Unlike other methods, it works directly on the uncompressed image to preserve hidden details, richer colors, and subtle textures. And these moto ai enhancements apply to videos, too. For instance, when recording a video, Adaptive Stabilization will automatically adjust to the user’s movement, providing extreme stabilization when they need it. The edge 50 users can also opt for the Long Exposure feature to hit on moving water or light trails with a single tap—no professional equipment needed. Users can access amazing google photos editing and AI tools, including Magic Editor, Magic Eraser, Photo Unblur, and more to effortlessly enhance your photos and videos and bring memories to life. AI Magic Eraser removes unwanted background distractions in just a few taps. Users can reimagine their photos with Magic Editor using generative AI and can edit, hold and drag to reposition, or pinch to resize.

Apart from camera features, moto ai also bring couple of generative AI features such as style sync with AI generative theming, magic canvas with text to prompt image generation, and several other cutting-edge innovations.

The motorola edge 50 boasts an incredible 6.7” 1.5K Super HD curved pOLED display with 1600 nits peak brightness and nearly borderless bezels. Users can enjoy clearer, more vibrant pictures with sharper details and less pixelation owed to Super HD (1220p) resolution, which delivers 13% better resolution than the previous generation and even watch HDR10+ movies, shows, and more in a billion shades of true-to-life color. The ultra-fast 120Hz refresh rate makes switching between apps, playing games, and scrolling through content incredibly smooth and fluid. Plus, the refresh rate adjusts automatically based on the type of content on the screen, and with a low latency 360Hz touch rate, users will experience far more responsiveness than a standard display. Its vivid pOLED HDR10+ display delivers infinite contrast of deeper blacks and over a billion colors with wide DCI-P3 color range standards. Moreover, high brightness mode automatically adjusts the display outdoors so it’s easier to see, capable of reaching peak brightness levels of up to 1600 nits. It also features stereo speakers with Dolby Atmos for an immersive multimedia experience. Users can listen to professional-level audio thanks to the Hi-Res certified sound system. With wider dynamic range and 3x more data rate, they won’t miss any details and just experience music as the artist intended, listening to Hi-Res audio on streaming apps, on both wired and wireless headphones or external speakers.

In terms of processing power, the motorola edge 50 is powered by a Snapdragon® 7 Gen 1 Accelerated Edition. It is built with superior 4nm technology that will deliver years of proven performance and users can unlock amazing AI-powered experiences, use pro-level photography features, watch smoother content, and enjoy outstanding power efficiency. While being future proofed for upcoming networks thanks to 5G and Wi-Fi 6E support. This high-performance device is backed up by a massive 5000mAh battery and 68W TurboPower™ charger so it fuels up fast. Plus it also comes with the segment leading 15W TurboPower™ wireless charging for a hassle-free charging time. There is also support for reverse power charging to charge other devices in the ecosystem.

With 256GB of built-in storage, users have tons of room for their favorite shows, movies, songs, apps, and games. Plus, RAM Boost temporarily turns available storage into virtual RAM whenever they need some extra speed, so they can open apps faster and switch back and forth with ease. Apps and information stay ready in the background with up to 8GB of RAM so everything runs smoothly. Furthermore, the motorola edge 50 uses advanced thermal components to regulate heat produced during high performance. With a large 4516mm chamber, it distributes heat more effectively to keep the CPU cooler, improving thermal performance by 70% compared to the previous generation edge device.

Speaking on the launch, Mr. T.M. Narasimhan, Managing Director, Motorola India said “The motorola edge 50 addresses a significant need of smartphone consumers by being the perfect fusion of the bold durability focused design and a premium, ultra-sleek design. Being the world’s slimmest device with IP68 underwater protection and MIL-810H military grade certification for durability from the U.S Department of Defense, the phone does not compromise on any aspect by offering a stand-out camera, display and advanced moto AI experiences. We’re confident that the motorola edge 50 will deliver a revolutionary smartphone experience to our customers.”

With the launch of the motorola edge 50, comes the intuitive Hello UI with all Moto apps at one place and latest Android 14 with assured 2 OS upgrades and 3 years of security updates. Hello UI features include Smart connect, Moto Gestures, Moto Secure with Thinkshield, Family Spaces and Moto Unplugged. It also offers Moto Premium Care for after sale service benefits.