Hyderabad, 17th April 2024: Rareism, the women’s fashion brand by Bengaluru-based fashion retailer The House of Rare, has opened its third outlet in Hyderabad. The launch ceremony was graced by renowned actress Sreeleela, who added glamour and charm to the occasion. Her presence at the event drew a large crowd of fans and media, making it a grand success. The House of Rare founded Akshika and Manish Poddar originated with Rare Rabbit as a brand specialising in men’s fashion, subsequently introducing Rareism as an extension catering to women’s fashion.
The opening of the new outlet marks a significant milestone for the brand, as it takes the total store count to 30 across India. The 650 sq. ft. store is designed to provide a unique shopping experience for women, offering them an extensive collection of fashion-forward clothing that caters to their diverse needs and preferences.
Over the next two years, the company plans to open approximately 100 exclusive stores as well as increase its presence in multi-brand outlets pan India. Within coming three years, it aims to become the leading direct-to-consumer women’s western fashion brand. Notably, the company has experienced significant growth, reaching a 2.5x growth rate in the last financial year of 2023. As Rareism enters the new financial year, it remains committed to sustaining its growth and reaching new milestones in its retail journey.
The store’s architecture, reminiscent of a modern palace with its grand moving pillars, truly provides an immersive and exceptional experience. The interior, bathed in pristine white light with graceful, cloudy curves, beautifully showcases their fashion expressions.
Rareism is a brand known for its desk-to-dinner approach, and the new outlet in Hyderabad is expected to further strengthen its presence in the market. Rareism was founded by Akshika Poddar in 2016, who has been instrumental in building the brand ever since. Rareism, over the years, has been ensuring quality and innovation which has helped it establish a strong foothold in the fashion industry, and the opening of the new outlet is a testament to its success.
Akshika Poddar, Founder- Rareism, added “We’re proud to be a homegrown brand in women’s western fashion, and with consistent innovation and effort, the plan is to become one of the leaders in this niche across India.”
Abhishek Srivastava, Business Head of Rareism, spoke about the brand’s vision: “Rareism is India’s answer to European Fashion. We believe that multifaceted is not a word; it’s a woman, and we aspire to become a one-stop destination for women.” He also expressed his gratitude to Sreeleela for her support and said that the brand was excited to expand its presence in Hyderabad.
Sreeleela, known for her impeccable fashion sense, was the perfect choice to inaugurate the new outlet. The actress looked stunning in a Rareism outfit, which she wore to the event. Her fans were thrilled to get a glimpse of their favorite star.
The new Rareism store is situated on the ground floor of InOrbit Mall, Madhapur, Hyderabad, and will offer a wide range of women’s clothing. The brand’s collection includes their Desk to Dinner Approach with a variety of formal and casual wear. Rareism’s designs are known for their unique styles which cater to all body types making them a favourite among fashion-conscious women.
