By: Nishank Joshi, Chief Marketing Officer, Nexus Select Malls on the anticipated Black Friday Sales
“Over the past few years, Black Friday has firmly cemented itself as one of India’s most anticipated retail moments. What began as a single-day flash sale has now evolved into a full-fledged shopping week for many brands, signalling not just consumer enthusiasm, but the maturing of India’s retail landscape.
For us at Nexus Select Malls, Black Friday provides a timely surge in November, which tends to be softer when Diwali falls in October. This year too, we are elevating the experience with bigger giveaways, bigger assured gifts and 2X reward points for shoppers who upload their bills on our Nexus ONE app.
Traditionally, categories like electronics and beauty used to take lead, but now we’re witnessing now is a wider acceptance across segments like fast-fashion, accessories etc as well. While it’s still early to confirm the total number of participating brands this year, I am confident that the participation will surpass last year’s numbers.
Black Friday has truly become a nationwide phenomenon, and we expect strong traction across all our 19 malls in 15 cities. Like every year, we are optimistic of delivering double-digit growth in both sales and footfalls during the Black Friday weekend. The energy around this event only reinforces our belief that India’s appetite for organised retail is stronger than ever.”
