FLAME University’s HR symposium initiates a futuristic dialogue entailing the traits and characteristics required by Gen Z

India, Pune: Gen Z are ambitious and looking for a meaningful work experience in a flexible work environment that prioritizes growth and well-being. According to LinkedIn’s Workforce Confidence report, around 80% of Gen Z workers globally are looking to find a job that aligns better with their values. To help Gen Z workers, the leaders of the future can raise retention rates by addressing mental health and job stress and providing meaningful career development opportunities by creating a supportive, value-led working environment to enable Gen Z to learn and grow. In retrospect, Gen Z should value the contributions of their peers and seniors and align their work goals with the organization’s work ethics and value systems.

As businesses experience a significant shift in the profile of their employees, with unique personality traits, values, and motivations, it has become necessary for organizations to re-evaluate their talent development and engagement processes to effectively utilize and retain these new-age workers. FLAME University’s HR symposium featured expert speakers in human resources who shared insights on competencies required for Gen Z employees to thrive and for organizations to adopt best practices for effectively working with them. Keynote speakers Ms. Priya Kandoth, Head of People and Culture at Bridgestone India, and Mr. Amit V. Chuttar, a partner at Red Beryl Advisors LLP, presented their industry perspectives and emphasized the importance of setting realistic expectations.

Ms. Kandoth stated, “The industry is not looking for individual expressions but values, collaboration, and cooperation. The new generations are far more into strategy meetings than required. My advice to them is to first understand the basics of the shop floor, dirty their hands, understand all possible aspects of the business, and then acquire the knowledge and insights for strategy meetings. Strategy and vision are more than mere PowerPoint presentations. They are about competing effectively and planning for the future. It requires that Gen Z first find its feet and engage as a foot soldier to meaningfully contribute towards the larger goal of the organization.”

Mr. Chuttar shared his thoughts on Gen Z and emphasized the importance of focusing on their duties as much as their rights in every context of their lives. He added, “India is going to script its own success story over the next 25 years, with Gen Z at the forefront. I urge Gen Z to align themselves with the organization’s vision, collaborate with peers, seniors, and leaders, and develop a mindset of learning. This is possible if Gen Z understands the legacy and history of the organization, which is crucial for defining the future path in an evolving business environment. Organizations and employees can thrive by creating a conducive work environment built on trust and in-depth understanding of the organization’s vision and goals vis-à-vis its legacy, values, and how it operates with various products and services.”

FLAME University’s interactive HR symposium is an example of the university’s commitment to providing a well-rounded education that prepares its students for successful careers by exposing them to the latest trends and best practices in the field. The university is ensuring that its students are well-equipped to succeed in the competitive world of business management and HR.

EduFund Raises $3.5M In Pre-Series A Funding Led By MassMutual Ventures, DSP Investment Managers, and Kunal Shah

EduFund Raises

Ahmedabad, India, May 06, 2023 – EduFund, an India-based edu-fintech company, today announced that it has raised a Pre-Series A investment of $3.5M, led by global venture capital firm MassMutual Ventures (MMV). The start-up boasts of 70,000 successfully engaged parents on its platform. The round also saw participation from prominent investors DSP Investment Managers, Anchorage Capital Partners, and Kunal Shah.

Started in 2020 by founders Eela Dubey and Arindam Sengupta, the company offers a full stack solution dedicated to helping Indian parents plan, save and invest for their children’s future education. With education inflation hovering between 8-10% domestically, and over 4% in countries with high enrolment of Indian students, EduFund empowers parents to plan ahead and save across different asset classes to meet these rising costs over time. It also helps parents bridge financing needs by providing education loans and scholarships.

The app-based solution has partnered with leading Asset Management Companies (AMC) including Tata, DSP, UTI, ICICI, Aditya Birla and HDFC to offer investment products, and notable lenders such as ICICI Bank, HDFC Credila, IDFC, etc. to offer education loans. It also provides education counselling services to help prospective students understand their best-fit university.

“The demand for world class education in India is growing rapidly, and EduFund’s innovative approach to addressing the funding gap for higher education is very exciting. The founders’ asset management expertise and deep understanding of the market, coupled with the significance of education in Indian culture, makes the company a compelling investment opportunity. We are excited to partner with EduFund in their mission to make higher education accessible to all,” said Anvesh Ramineni, Managing Partner at MMV.

Co-Founders Dubey and Sengupta said: “Our goal at EduFund has always been to help parents start saving early and to provide solutions that will financially enable the aspirations they have for their children. Today, the entire education planning journey in India is very siloed. If a parent wants to save, they may visit a financial planner. If their child needs an education loan, they may approach a bank. We wanted to reduce these pain points, and bring the entire journey on to one platform so that parents can have a more seamless and centralized experience. With this new funding, we plan to accelerate our growth, create new solutions, and invest in technology.”

“Returns are a function of time (compounding). The luxury of time is available only to those investors who start early. Parents with young children have the advantage of having time on their side,” writes Managing Director and CEO of DSP Mutual Fund, Kalpen Parekh. He went on to mention that “this investment in EduFund is our way of encouraging two important objectives: real compounding and creating a corpus for our children’s education.”

Padma Vibhushan Dr. Sonal Mansingh presents Shashwat Bharat Festival- Celebration of eternal India: KALAYATRA 2023 with the Azadi Ka Amrit Mahotsav Edition from 6th to 8th May 2023 at Kamani Auditorium in Delhi

Shashwat Bharat Festival-

New Delhi: The embodiment of Indian arts and Culture. World famous Indian classical Dance Guru Padma Vibhushan Dr. Sonal Mansingh presents ‘Shashwat Bharat Festival – Celebration of Eternal India: KalaYatra 2023’, A Tribute to the timeless spirit of cultural diversity with the Azadi Ka Amrit Mahotsav Edition from 6th May to 8th May 2023 at Kamani Auditorium in Delhi. 46th edition of KalaYatra will be organized by Shri Kamakhya kalapeeth centre of Indian Classical Dances.

Shashwat Bharat Festival will light the Delhi skyline with a riot of colours, exciting performances and a festive spirit. Mark your calendars for the annual cultural bonanza- KalaYatra 2023. “Shashwat Bharat Festival – Celebration of Eternal India”, has an exciting array of performances from famous artistes from all over India. Festival is one of its kinds as it includes all genres of music, dance, and theatre from the most traditional to the most contemporary expressions of all these art forms.

Opening gala celebration of Shashwat Bharat : Kala yatra 2023 on Saturday 6th May 2023 will be start from Inaugural performance Natya Katha: Meera on life of Saint Meera Bai by Dr Soanl Manshing and group and confluence of Carnatic & Hindustani Instrumental Music by Vidwan Shri N Ravikiran- Chitravina, Maestro Saskia Rao- India Cello, Pt.Shubhendra Rao – Sitar with Carnatic & Hindustani Group of Master percussionists. Folk songs and Music will be the main attraction of 2nd day of the festival. Delong Padung & Group from Arunachal Pradesh, Yogesh Bhai Gadhavi & Group from Gujarat, Ustad Anwar Khan Manganiyar & Group from Rajasthan and Famous Singer Maithili Thakur & Group from Bihar will captivate the Music lovers on Sunday, 7th May 2023 . Shashwat Bharat Festival will conclude on Monday, 8th May with Tradition of Tribal Dance performances by tribal folk dance artists from across India .

Founder of Shri Kamakhya kalapeeth centre of Indian Classical Dances and Festival Director Padma Vibhushan Dr, Sonal Mansigh said, “This year is special in many aspects. It is the 75th year of our beloved Country’s independence from colonial rule, AZADI KA AMRIT MAHOTSAV and India G 20 Presidency. India’s G20 presidency is a watershed moment in Indian history as it seeks to pay an important role by finding pragmatic global solutions for the wellbeing of all, and is doing so, manifest the true spirit of ‘Vasudhaiva Kutumbakam’.”

We must embrace this change of name with self-respect and pride because we are now finally freed of servitude and become equal stake-holders of the world’s largest democracy. This is of great significance, and each one of us must now join hands with our Hon. Prime Minister Sri. Narendra Modi and contribute to making our Country strong and secure. Azadi Ka Amrit Mahotsav is a joyous occasion to re-tell the arts & cultural story of India to the world by presenting the rich diversity of our art forms from the most traditional to the most contemporary expression of dance, music, theatre, etc . Let us celebrate the rich diversity of India.

In keeping with the theme, we celebrate the timeless spirit of India at Shashwat Bharat – Kalayatra 2023. Get ready to witness the grand celebration of India’s rich heritage! We invite the youth & people from different walks, to join us at shashwat Bharat – a celebration of Eternal India.

What: Shashwat Bharat Festival: Kalayatra 2023

When: From 6th to 8th May 2023

Timing: 6:30 PM onwards

Where: Kamani Auditorium, Mandi House, New Delhi

Exclusive Primary Listing of Green Bonds of USD 750 Million of REC Limited at GIFT IFSC Stock Exchanges

Bangalore,06 May 2023: REC Limited has undertaken an exclusive listing of its recently issued Green bonds of USD 750 million raised under its Global Medium Term Programme of USD 7 billion at GIFT IFSC Stock Exchanges in a primary listing ceremony held in GIFT IFSC, Gandhinagar on May 3, 2023.

The listing ceremony was graced by Mr. Injeti Srinivas, Chairman of, the International Financial Services Centres Authority (IFSCA) as the Chief Guest in the presence of Mr Vivek Kumar Dewangan, IAS, Chairman and Managing Director (CMD), REC and Mr. Ajoy Choudhury, Director (Finance), REC and the officials of India INX and NSE IFSC.

Commenting on the occasion, Mr Vivek Kumar Dewangan, IAS, CMD, REC Limited, said, “We have consciously decided on the exclusive listing of REC’s recently issued Green Bonds on IFSC Stock exchanges, which have come a long way in their acceptability amongst the global investors. This Green Bond issuance reinforces REC’s status as one of the most accomplished and frequent issuers in the international capital markets and is poised to contribute in India meeting its Amrit Kaal commitments towards climate action plan and energy transition with a focus on green projects.” This is the largest ever senior USD tranche by an Indian NBFC (largest ever senior Green Bond Tranche by a South & South-East Asian issuer) and the first Green Bond issuance by an Indian Company post-India’s G20 Presidency.

Mr Injeti Srinivas, Chairperson, IFSCA, said, “We are pleased that REC Limited, a Maharatna Company, has listed their USD 750 million green bonds exclusively on the IFSC Exchanges. With this listing, the cumulative ESG labelled bonds listed on IFSC Exchanges has crossed USD 10 billion. GIFT IFSC is emerging as a gateway to facilitate raising of foreign capital into sustainable projects in India, thereby contributing towards achieving our climate change commitments and SDG goals.” The issue saw an over-subscription of approximately 3.5 times from 161 investors with active participation from quality accounts. Investors from across the globe participated in the issue with Asia Pacific (APAC) 42%, Europe, Middle East & Africa (EMEA) 26% and the US 32%.

Mr. V. Balasubramaniam, MD and CEO, NSE International Exchange, said, “We are extremely delighted that REC has done an exclusive listing of their green bonds of USD 750 million in NSE International Exchange and India INX at GIFT IFSC, taking their total listing to USD 4.75 billion under USD 7 billion Global Medium – Term Note Programme. I am sure other issuers from India and the region will consider International listing on IFSC Exchanges. Our aim is to make GIFT IFSC as a sustainable finance global hub. This takes total bond issuance on IFSC exchanges to USD 51.7 billion plus with the total medium-term notes worth over USD 73 billion.” Over 87% of the transactions in the issue has been allocated to Fund Managers, Asset Managers and Insurance Companies.

The Guardians partners with NM Medical for Free Health Check-Up

Mumbai, 06th May 2023: The Guardians Real Estate Advisory Firm, a leading real estate advisory firm in India, is delighted to announce its partnership with NM Medical, a pioneer in diagnostic testing. The two organizations collaborated to host a free health check-up camp in commemoration of International Labour Day. The health camp was organized at The Guardians & Kotak Realty’s joint venture company Ground Realty’s site at Integrated Ramicon at Goregaon West, Mumbai. The camp included a variety of health-related activities such as routine physical exams, health education, and vaccination awareness.

Labour Day is a global celebration that recognizes the valuable contributions of the workforce to society and serves as a reminder to prioritize their welfare. The advisory firm’s health check-up event underscores the company’s commitment to the overall well-being of its workers.

During the camp, doctors and medical experts from NM Medical conducted a comprehensive blood check-up for over 100 workers. NM Medical is known for its end-to-end pathology, imaging, and non-invasive cardiology services and is dedicated to setting the standard for preventive health check-ups in India.

Jayesh Rathod,

Jayesh Rathod, Director of The Guardians Real Estate Advisory Firm, expressed his excitement for this unique health check-up event, which acknowledges Labour Day with an important initiative. He said, “The real estate sector is one of the largest employment providers for skilled and unskilled workers, yet there is still a lack of awareness among them. Many developers have started the initiative for the well-being of their workers, especially after the pandemic. At The Guardians, we believe in cultivating a culture of care and compassion for our employees, as well as setting a good example for others to follow. Along with our health check-ups, we will also provide awareness about harmful diseases and how to prevent them with basic care.”

The Guardians Real Estate Advisory Firm is committed to providing a secure and healthy working environment for its workers, and this exclusive health check-up event is a testament to its continued efforts to enhance their overall well-being.

Transport Corporation of India collaborates with IIM Bangalore to launch the TCI-IIMB Supply Chain Sustainability Lab

May 06th, 2023, Bengaluru: India’s leading integrated multimodal logistics and supply chain solutions provider, Transport Corporation of India Ltd. (TCI Group), in collaboration with Indian Institute of Management Bangalore (IIMB), today launched a new sustainability lab at the IIMB campus with a focus on supply chain management. The TCI-IIMB Supply Chain Sustainability Lab (TCI-IIMB SCSL) will be a one-of-its-kind centre of excellence in sustainable supply chain practices, dissemination and advocacy.

This new lab is a testament of IIMB’s commitment to academic excellence, research and innovation in the areas of sustainability and supply chain. It will be a vital resource for the academic community and the wider business fraternity.

The lab was inaugurated by renowned Indian cardiac surgeon Dr. Devi Prasad Shetty, Chairman and Executive Director of Narayana Health and Chairperson, Board of Governors, IIMB, along with DP Agarwal, Chairman of Transport Corporation of India.

Dr. Devi Shetty pointed out that Supply Chain is an important foundation on which the development of nations depends. “Our government has made several regulatory changes addressing many hurdles in this domain. However, two issues remain – sustainability – in terms of pollution control and efficiency – in terms of digitalization, are two key areas that need to be addressed. A lab like the TCI-IIMB Supply Chain Sustainability Lab will fill this gap and come up with brilliant solutions for these issues, while also contributing to bringing down diseases caused by pollution and reducing costs.”

DP Agarwal unveiled the logo and stated that the lab is aligned to IIMB’s ethos of sustainability in fostering excellence in management, innovation and entrepreneurship. “In a structured and professional way, the lab will help foster green practices, which will deliver positive outcomes.”

Prof. Jitamitra Desai, Chairperson and faculty of the Decision Sciences area, also the former Chairperson of the Supply Chain Management Centre at IIMB, delivered the welcome address, saying the new lab is the culmination of several interactions with the industry on sustainability and digitalization that happened over the last two years.

This was followed by an address by Prof. Rishikesha T Krishnan, Director, IIM Bangalore, who spoke about the objective of setting up such a lab at the institute. “IIMB’s Supply Chain Management Centre has close interaction with the industry, which also results in various live projects for our students as well. In today’s globalized world, the impact of sustainability and digitalization on supply chains is part of business strategy. As we move into two new areas – impact of digitalization on supply chains, and bringing sustainability into all aspects of supply chains, a lab like this has special significance.”

The inauguration also saw Vineet Agarwal, Managing Director of TCI Group, launching the beta version of a GHG Measurement Tool. This tool named TEMT has a multi-lingual interface, enabling the grassroots level adoption by India’s logistics and supply chain ecosystem. It covers all modes of transportation, that is, road, rail, air and sea.

In his address, Vineet Agarwal spoke in detail about the Transportation Emission Measurement Tool. “You cannot improve unless you measure. Investors, customers, and regulators all want us to measure, monitor and mitigate emissions. As a nation and business community in India, we encountered two challenges in mitigating emissions from transportation: the lack of proper transportation emission factors and a tool to measure such emissions. There was no ready reference. This tool will address both the issues. We believe that this lab will build a community of problem solvers, by combining research with industry expertise, helping us address the challenges in a clean and green way.”

Dr. Aditya Gupta, COO, SCMC at IIMB, walked the audience through a live demo of the tool – TEMT developed by the TCI-IIMB Supply Chain Sustainability Lab. “The tool has a dashboard that helps the user measure, monitor and mitigate emissions, and a scale. It provides reports for users. We have lots of plans for phase 2 in the development of the tool.”

Rajkiran Kanagala, Senior Vice President and Group Head, Business Strategy, TCI, discussing features and future of the tool, said: “There is transparency in the calculation of emission, and it has an API which can be part of the ERP. There is a provision for EVs too. To ensure ease of use for all logistics players in the ecosystem, the tool is multilingual.”

Sreejit Roy, Senior Partner, Computing & Green IT, IBM, busted a few myths around sustainability. “A lab like this with a tool like TEMT can go a long way in showing us how to include sustainability in design, architecture and code.”

Anand Ganapathy Chennira, Chief Strategy Officer, SUN Mobility and alumnus of IIMB, said: “India’s movement to commercial EV is starting from two- and three-wheelers. Economics is driving the green movement in this segment. A gig economy also blurs the lines between personal and commercial vehicles. Swappable batteries will not only bring down the cost of vehicles, but also aid movement to net zero. This is an exciting space, and a tool like TEMT can be very useful to this sector.”

The session concluded with a vote of thanks by Prof. Jitamitra Desai and media interaction with Prof. Rishikesha T Krishnan and Vineet Agarwal.

BharatPe launches PAYBACK India in a new avatar: Rebrands it as ‘Zillion’

Mumbai, May 06, 2023: BharatPe Group, one of India’s leading names in the fintech industry, today announced that it will be rebranding PAYBACK India, the country’s largest multi-brand loyalty program to Zillion. This new brand identity is in line with the company’s vision to make Zillion ubiquitous to loyalty and rewards across the country. The new brand identity aims to target customers across age groups and add a new dimension to their overall shopping experience, across categories and brands.

Zillion will offer a wide range of options for customers to earn and redeem at a wide range of partners across the country. The customers will be able to earn ‘Zillion coins’ for their routine spends, that will in turn add a moment of delight in their life. The Zillion logo incorporates this, signifying experiencing joy of spark and finding ‘aha’ moments everywhere. Customers will be able to earn Zillion coins across the network of offline and online partners, including groceries, fuel, entertainment, travel, apparel and more. The new web address for Zillion is https://zillionrewards.in/.

Speaking on the rebranding, Mr. Rijish Raghavan, Chief Executive Officer – Zillion said, “It has been a long and satisfying journey for us, building PAYBACK over the years as India’s largest loyalty program with over 130 million customers. Today marks a landmark day as we begin a new era in our journey – as Zillion. The new brand identity marks a transformational shift in our strategy from being a niche loyalty program to one with an extensive range of partners, across categories. The new name and identity will also help us connect better with a wider range of customers – including Gen Z and Millennials. Our objective is to make Zillion a de facto customer delight tool for retailers across the country. I am confident that Zillion will emerge as the preferred loyalty program for millions of customers in the coming months.”

Added Parth Joshi, Chief Marketing Officer, BharatPe, “Zillion has been created keeping in mind the customers of today – it is young, bold and energetic and aims to add a spark of joy in the customers’ lives, every day. We are confident that this new version of the brand will appeal to a wider customer base and will be able to deliver more aha moments and make every day special for the customers. We will be launching marketing campaigns in the coming months to build awareness about Zillion and drive consumer engagement.”

Zillion (erstwhile PAYBACK India) is a unique multi-brand loyalty program, designed to engage with customers and reward them for their purchases with loyalty coins that can be redeemed later. Currently, its members can earn coins at 50+ brands – instore & online and redeem them at select partners or for products and vouchers from leading brands. The partners of Zillion include renowned brands from multiple industries including retail, fuel, banking, payments, entertainment, hospitality and travel. Some of its key partners include HPCL, BookMyShow, American Express, Amazon, Flipkart and many more.

ICICI Bank introduces auto recharge on FASTag through UPI mandate

Mumbai: ICICI Bank today announced that it has enabled FASTag auto recharge through Unified Payments Interface (UPI) mandate. The facility offers yet another option to users to recharge their FASTag automatically as per pre-defined frequency in a completely digital manner. It helps users to pass through the FASTag lane at toll plazas seamlessly and eliminates the inconvenience of not having sufficient funds in their accounts.

Users can set up the standing instructions through UPI mandate by a one-time quick and easy process. They can use the facility to recharge FASTag affixed on the vehicle or the FASTag wallet with their chosen frequency options- daily, weekly, monthly, and quarterly. They can activate and deactivate the auto recharge facility as per their convenience.

Speaking on the initiative, Mr. Sudipta Roy, Head – Credit Cards, Payment Solutions & Merchant Ecosystem, ICICI Bank said “We are delighted to introduce auto recharge facility through UPI mandate for FASTag. ICICI Bank is the first bank to offer this facility. With the government’s initiative to install FASTag in vehicles for toll fees and increased adoption of UPI payments, we believe the auto recharge facility using UPI mandate will offer more convenience to users.”

Wakefit.co announces Bollywood star Ayushmann Khurrana as its new Brand Ambassador

 Ayushmann Khurrana

Mumbai, May 06, 2023: Did anyone catch a glimpse of AyushmannKhurrana peacefully enjoying his forty winks and lost in his beautiful dreamland? Recently, a viral video of the actor was doing the rounds online, featuring the talented actor enjoying his power nap, and refueling his energy meter on a set. As netizens got talking about this intriguing clip, Wakefit.co, one of India’s largest D2C home and sleep solutions brands, unveiled AyushmannKhurrana asits new brand ambassador in its usual quirky and funtonality.

Known for its off-beat and engaging marketing communication, Wakefit.co has roped in Bollywood’s Mr. Original to create resonance with the progressive yet practical Indian citizen. Besides being the face of the brand and spearheading upcoming campaigns, Ayushmann will also help the brand in creating awareness and education about sleep health and its importance in the modern context. In an interesting twist preceding the announcement, the brand’s name was kept under wraps in the behind-the-scenes (BTS) clip to evoke curiosity. This created the perfect backdrop to reveal the association. The reveal was done in a monologue-style format, with Ayushmann appealing to people to give due importance to sleep.

In his classic style, Ayushmann delivers a sharp commentary titled ‘Sleep India Sleep’ on the pressing problem of sleep deprivation in India. With his dynamism and youthful energy, the actor can be seen urging the audience to prioritise their sleep health and take a pledge to sleep better. This video forms
the initiation of the brand’s partnership with Ayushmann and is in tandem with its marketing philosophy which aims to create meaningful conversations about improving the quality of sleep and home among Indians.

Commenting on the association, AyushmannKhurrana shared, “Wakefit.co’s philosophy of creating meaningful and authentic conversations with its audience around home and sleep health is something that I wholeheartedly believe in. I’m excited to join forces with a brand that values innovation and practicality as much as I do. This partnership will be an excellent opportunity to connect with diverse audience groups and help make a positive impact on their lives.”

Speaking on the occasion, Chaitanya Ramalingegowda Director and Co-Founder, Wakefit.co said,“We are delighted to have Ayushmann as our official brand ambassador, as we believe this will allow us to strengthen our brand identity across multiple regions in the country. The Wakefit consumer persona is that of someone who is progressive yet practical in their lifestyle and their purchase decisions. Ayushmann fits that persona perfectly, which makes him the ideal choice as the face of our brand. Wakefit.co shares many core values with Ayushmann, whether it is in being innovative with our choices, being truly original and authentic or appealing to a wide demographic and geographic audience base”

The association with Ayushmann aims to sharpen the company’s brand identity even further and build its affinity across the country.The brand recently received its Series D funding in January 2023 and now aims to strengthen its brand-building efforts, expand omni-channel presence and category presence. and scale supply chain operations. In 2022, the company also announced its offline retail expansion and has launched 22 physical stores across the country with plans to open up more than 100 stores by end of FY24.

Sennheiser offers exclusive deals on premium products during Amazon Great Summer Sale

Sennheiser offers exclusive

India, 06.05.2023: Sennheiser, a German audio giant, today announced attractive deals across its range of premium products during the Amazon Great Summer Sale. Exclusively available on Amazon, the sale starting today will offer customers an opportunity to get hands-on on Sennheiser’s range of bestselling audio products such as Sennheiser MKE 200, Sennheiser XS Lav, Sennheiser HD 280 PRO, Profile USB microphone, Sennheiser Professional Audio HD 25 Plus and Sennheiser XS-1.

Built for podcasters, streamers, and gamers, the recently launched Sennheiser Profile USB microphone is available at an irresistible price of INR, 6,990. The Profile USB mic simplifies the sound recording process by requiring only a single connection. It is powered by USB-C and prioritizes audio quality and user-friendliness without requiring an interface or complicated software, thereby offering a truly hassle-free plug-and-play experience for the customers.

Meticulously crafted to deliver the best sound quality, the Sennheiser Professional Audio Xs-1 Dynamic Xlr Unidirectional Cardioid Microphone will be available at an exciting price of INR 2,290. XS 1 has been designed for first-time and casual users who appreciate simplicity, upfront vocal presence in the mix, and no complications. This versatile microphone provides professional live sound for those getting started and comes in an all-metal housing and therefore is a reliable companion on any stage.

Elaborating on the announcement, Mr. Vipin Pungalia, Country Manager & Director- Sales Pro Audio at Sennheiser India said, ” Our customers in India have always loved the quality and finesse that we have been offering with our products and we believe that the Amazon Great Summer Sale will provide a great opportunity for our customers to upgrade their audio game with our premium products during the sale period.”

Built to deliver the best sound quality, the Sennheiser MKE 200 will be available at an exciting price of INR 5,319. Sennheiser MKE 200 features a directional on-camera microphone with built-in wind protection and shock absorption for enhanced in-camera audio. Includes 3.5mm TRS and TRRS coiled cables for compatibility with DSLR and mirrorless cameras or mobile devices.

XS Lav mobile omnidirectional condenser microphone is the perfect companion for enhanced dialogue applications and is now available at an attractive price of INR 2,849. The Sennheiser XS Lav is an ideal choice for content creators, YouTubers, vloggers, or customers looking to enhance their home videos. With its high-quality sound and ease of use, this microphone helps take the audio experience a notch higher.

Sennheiser HD 280 PRO wired over-ear headphones are expertly crafted to meet the demands of professional environments such as home and recording studios. These headphones will be available at a special offer price of INR 6,490, allowing audio enthusiasts and professionals to experience high-quality audio at an affordable price. Don’t miss the chance to upgrade your audio game with Sennheiser HD 280 PRO headphones!

Ideal for DJ, monitoring, podcasting and cameraman monitoring, the iconic and legendary Sennheiser HD25 Plus headphone will be available for purchase at an offer price of INR 12,990. The Sennheiser HD25 Plus, legendary headphone, comes with a coiled cable, an additional straight cable, a second set of ear cushions, and a protective pouch. With its outstanding sound quality and durability, the Sennheiser HD25 Plus headphones are a must-have for anyone who takes their audio seriously. Don’t miss out on this incredible offer!