Mumbai, May 3, 2023: Bharat Petroleum Corporation Limited (BPCL) is pleased to announce that Shri Raj Kumar Dubey has today taken over as Director (Human Resources) of the company. Shri Dubey brings with him a wealth of experience in business and human capital development, having worked in the industry for over 34 years.

Shri Dubey is an alumnus of NIT Allahabad, with a degree in Mechanical Engineering. He has also acquired a Master of Business Administration from the International Centre for Promotion of Enterprises, Ljubljana, Slovenia. Throughout his career, he has implemented several strategic organizational development initiatives and change management processes impacting more than 400 locations and 7,500 people and has worked closely with international consultants in the areas of organizational restructuring, visioning, and HR planning, and has successfully led several leadership positions and concluded various critical and challenging assignments across various business verticals like Aviation, Operations, HR, and Retail in and across different regions.

Mr. Dubey has brought in customer centricity in the Fuel Retailing Channel by pioneering the marketing of differentiated products & premium fuels to great heights maintaining the leadership position.

Delhi, 03 May 2023: Oneistox, a homegrown ed-tech startup transforming the AEC (Architecture, Engineering, and Construction) industry, has rebranded itself as Novatr. The strategic move is in line with their vision to fill the innovation gap in AEC by honing the power of human potential and building tech-first skills. The hyper-growing ed-tech platform founded in 2021 by Harkunwar Singh along with his co-founders Vipanchi Handa, Mehul Kumar, and Chaithanya Murali has been clocking a tremendous 30% m-o-m growth over the past 12 months and has turned profitable starting FY2023.

With the ultimate aim of accelerating the adoption of technology in the AEC industry at large, Novatr aims to be the bridge between the dreams of AEC’s future and the skills imperative for its realization. In 2021, Oneistox was founded to propel the AEC industry further towards tech-first skills and ensure better opportunities. “Oneistox” or “1:x”, signified exponential growth, but as the brand grew bigger, the macro vision evolved into something much bigger than what it was. Now, the brand has evolved to realize its true ethos as “Innovators” and thus renamed itself to Novatr”. The platform’s main objective is to design tech-first curriculums and cultivate a community of ambitious individuals who are ready to tap into a whole new world of possibilities.

“We are at the helm of witnessing a transformative phase of the AEC industry, and with our pivot to Novatr, we aim to change this landscape. As we navigate through this transformation, it has become clear that simply revamping the education and training of AEC professionals is not enough. The real challenge lies in transforming the industry itself from the inside out. This rebranding is a stepping stone in our mission to fill the innovation gap in the AEC industry and realise ourselves as what we truly are, Innovators” said Harkunwar Singh, Co-founder, Novatr

In their journey of empowering learners to become future-ready professionals, Oneistox clocked a net revenue growth of 30% MoM in FY2023. The key focuses for the startup during this period have been to improve its platform infrastructure, develop more new-age courses for learners, and expand its team. Currently, Novatr is clocking an ARR of $6 mn. Keeping up with their previous trajectory, the company is projecting a 12X revenue growth in FY2024. The platform offers a range of courses and programs, including Building Information Modeling (BIM) and Computational Design, to help learners build critical skills and stay ahead of the curve. The brand recently announced that they’ve raised $1.2 million in seed funding from Y Combinator, Powerhouse Ventures, Soma Capital, and notable angels like Amit Ranjan, Co-Founder, Slideshare.

New Delhi, 03 May 2023: In a bid to amplify awareness about diabetes and to address the growing need for diabetes care and management in the country, BeatO – a comprehensive digital care platform for controlling and reversing diabetes, has partnered with The International Institute of Health Management Research (IIHMR) Delhi – a globally recognized and leading healthcare research institute in the country, to launch a competitive course – Certificate in Diabetes Education. This 10-week course is an industry-first collaboration between a health-tech platform and an esteemed educational and research institute in India. The course aims to provide comprehensive training to healthcare professionals which will eventually bridge the gap in the availability of diabetes care educators in India. We envision creating a field force of certified diabetes educators who will significantly contribute to the prevention and control of this life-style disease.

A recent report by FICCI and KPMG, titled “Strengthening healthcare workforce in India: the 2047 agenda”,[1] highlights the need to improve education infrastructure and social benefits to promote healthcare as a preferred profession in the future. The report also states that India has 33.5 health workers per 10,000 population, which is lower than the WHO recommendation of 44.5 skilled health workers per 10,000 persons. The gap between demand and supply of the healthcare workforce and the availability of healthcare education institutes is apparent.

Speaking on the collaboration, Gautam Chopra, the CEO and Founder of BeatO, said, “Diabetes is a significant public health issue in India, and it requires a multidisciplinary approach to manage the condition effectively. We are pleased to announce this diabetes educator certification course in collaboration with IIHMR-Delhi – a leader in the healthcare education space. This partnership is aligned with our mission to provide high-quality diabetes care to people across India. We are confident that this course will help train healthcare professionals who can provide comprehensive diabetes care.”

The Certificate in Diabetes Education aims to address the gap by providing healthcare professionals like paramedical staff, nurses, dietitians, and caretakers working in hospitals, clinics or in the community with necessary skills and knowledge to provide high-quality care to people with diabetes. Through this course the healthcare professionals will gain hands-on experience in diabetes care. BeatO experts will leverage best clinical practices, scientific studies, and vast experience of diabetes care professionals towards practical training components and IIHMR-Delhi will lend technical expertise towards quality assurance, systematic delivery, and certification. Upon completion of the course, the aspirants will receive certification from BeatO and IIHMR-Delhi.

“At BeatO, we are striving continuously to ensure that every person with Diabetes in India has access to quality healthcare, and this course with IIHMR-Delhi is a step in the same direction.” Chopra further added.

The curriculum of the course is designed to enhance the skills and knowledge of healthcare professionals in managing diabetes.

“We are delighted to partner with BeatO to launch this unique Certificate in Diabetes Education course,” said Prof. Sutapa B. Neogi, Director of IIHMR-Delhi, a renowned public health specialist. “Designed in collaboration with BeatO, it will equip healthcare professionals with the necessary knowledge and skills to provide personalized care to people with diabetes across the nation. Our partnership with BeatO will help pave the way for partnerships between academia and industry in India, which will address the shortage of trained diabetes care professionals in India. We are proud to offer a course in collaboration with BeatO that we strongly believe will improve the quality of diabetes care in the country.”

Course Director Dr. Navneet Agrawal, Chief Clinical Officer at BeatO, added, “Millions of individuals in India are affected by diabetes, a chronic health condition. Numerous consequences, including cardiovascular illness, nerve damage, renal damage, and vision loss, may result from it if it is not managed properly. Doctors prescribe medications and give advice, but the continuity of care and adherence to a proper lifestyle needs constant support from a certified professional. This course will enable and empower people with diabetes, their caretakers and healthcare professionals to ensure that they lead a healthy life and avoid undue complications.”

Diabetes management is intricate therefore to ensure access to quality and affordable healthcare, BeatO aims to establish a standard for specialization through its expertise and knowledge in patient-centric diabetes care.

03 May 2023: Noise, India’s leading connected lifestyle tech brand, has launched a new smartwatch, Noise ColorFit Ultra 3, with the largest AMOLED dial of 1.96 inch and sports a metallic body with a functional crown that allows users to navigate faster. The brand has expanded its portfolio in the round dial segment with the launch of this new smartwatch in India today. Assuring ‘Inspiration Within Reach’, the premium smartwatch comes in three variants – Lifestyle edition, Classic Edition, Elite Edition out of which the Elite Edition (Jet Black & Glossy Silver) is introduced as the brand’s most premium offering available at a price range of over INR 5000. Making it a prime choice for young trendsetters, the smartwatch boasts Gesture Control, Smart DND, Two options for menu, Auto Sports Detection and Tru Sync™ for the most ultra and advanced smartwatch experience in the industry. The Noise ColorFit Ultra 3 goes live today and can be availed from Amazon, gonoise.com and across offline channels including yet not limited to Reliance, Croma, Vijay Sales, Poorvika Mobiles, and others.

Amit Khatri, Co-founder, Noise commented on the launch, “Noise has been a forerunner when it comes to enabling technology and empowering consumers with meaningful innovation. With consumers always keen on upgrading their lifestyle, an upgrade in the smartwatch is also as important. Noise ColorFit Ultra 3, envelopes everything that today’s new age users seek for in their devices.

Consumers being at the core of every decision we make at Noise, we are thankful for their overwhelming love and support, and with this new introduction, we are confident of yet again replicating the success story in the India market.”

The brand’s newest addition comes equipped with Gesture Control technology offering unique customisations such as Tap to wake and palm control to turn off display. A robust battery that lasts up to 7 days on a single charge, allows consumers to keep pressing ahead without any hassle, and the IP68 water and dust resistance feature makes the watch extremely durable. Equipped with Tru SyncTM technology, Noise ColorFit Ultra 3 comes with single chip BT for easier and hassle-free pairing. The smartwatch also allows users to enjoy stable calls with longer range and lower battery consumption with BT v5.3. The smart DND feature allows the smartwatch to detect when the user is asleep and is functioned to not vibrate/ ring with new notifications during that period. The two menu UI option allows users to choose between a list view and grid view. Noise ColorFit Ultra 3 also comes equipped with Auto sports detection feature for outdoor exercises. Complimented with 550 nits of high brightness and 410*502 px screen resolution the smartwatch gives a crystal clear viewing experience and has also introduced Always on display with 4 watch face options with Noise ColorFit Ultra 3.

The smartwatch comes with a host of productivity and health monitoring features. Users can choose to call from dial-pad, access recent calls and save upto 10 contacts on the watch using Noise Buzz. The smartwatch comes packed with an array of wellness features under Noise Health SuiteTM and an inbuilt Productivity Suite. The Noise ColorFit Ultra 3 offers over 100+ Sports modes, 150+ Watch Faces and 4 AoD options, and can be paired with NoiseFit App to unlock the next level productivity game.

By Delphin Varghese, co-founder and Chief Business Officer at Adcounty Media

How young adults consume media has drastically changed over the past few years, making ad targeting extra challenging for this particular age group. The consumption varied from individual to individual depending upon the end goal. For instance, some use it primarily for entertainment, whereas others use it for practical purposes, to build a community or fulfil their emotional needs. The needs vary, and so does the pattern of consumption.

A Deloitte report suggests that younger generations are more inclined towards immersive and interactive social experiences. The youth consumer cohort is a complex segment that needs to be addressed and engaged strategically.

Whitepaper data indicates that digital mediums are the predominant choices of the urban youth in comparison to traditional media. According to Business Insider, digital media encompasses websites and apps (63%), social media (55%), streaming video (53%) and streaming music (49%). Consumers aged between 25-34 are more likely to resort to ‘streaming video’ alongside the intent to consume live and non-live TV. This will consequently boost the demand for streaming services, which will likely register exponential growth in consumption in the coming years.

According to VentureBeat news, video streaming services (613 million) outperform traditional cable connections (556 million) in terms of the number of subscribers. As media becomes more fragmented every year, crafting a strategy that helps brand custodians to leverage the young adult segment becomes increasingly essential.

Given that young adults have a more excellent lifetime value, marketers are driven to invest in premium ad rates to tap into this segment. Social media is undeniably one of the most sought-after platforms among young adults. Brands leverage social media to foster awareness, grow communities and boost brand loyalty. Influencer marketing is paramount to scaling any brand, maximising reach by tapping into consumer segments at different levels of the buying funnel, building credibility, and establishing long-term win-win partnerships.

Steering clear generic ad statements might be a good idea when looking to grab the attention of young adults. Consumers are bombarded with ads all day, whether commercials on OTTs, ads in the middle of podcasts, scrolling through social media or browsing the net. Thinking “out of the box” is a must to engage millennials and boost brand recall.

Apart from this, it is also crucial for brands to ensure that the content on their website and social handles, like Instagram, LinkedIn, Facebook, YouTube, Pinterest, Twitter, etc., are interactive and engaging. Your product/service is not always sufficient to attract the young adult segment to your website. Giving human connection to your brand is of utmost importance. Once your consumers can relate to your content, they will eventually grow to love your brand and try out the products/services you offer. Social media platforms are great in helping you interact with your target audience and foster personalisation with your brand. Besides this, your offering should also solve a particular problem that makes their lives easier.

Millennials research a product before purchasing it; thus, customer reviews are the backbone of your marketing strategy. Authentic customer reviews and positive feedback attached to your site are quintessential in helping you acquire quality potential consumers.

Crafting a mission that extends beyond sales is imperative to garner millennials’ attention and build a loyal customer base. A report by the consumer research firm, Bulbshare reveals that Gen Z (born between 1997-2013) detest traditional advertising alongside sharing an affinity for ad blockers and advocacy. This report suggests that 99% of consumers in this generational cohort will opt to “skip” an ad, and approximately 63% rely on ad blockers to circumvent online adverts. Furthermore, findings from the report also suggest that nearly 74% of consumers feel bombarded with advertisements. Thus, brands targeting the Gen Z age and millennial consumer segment should narrow their focus towards unconventional messaging and ‘disruptive’ advertising, which is difficult to ignore.

Mumbai, May 03, 2023: HRX, India’s leading active lifestyle brand, has been named the official Fan Merchandise partner for four teams in the Indian Premier League (IPL). Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Delhi Capitals are the teams that will be wearing HRX-manufactured jerseys as part of the partnership.

According to Pallavi Barman, – Business Head and Fitness Ambassador of HRX, “IPL definitely is a perfect integration to have in terms of merchandising, but sports as a whole is something HRX focuses towards and this is the ecosystem that we want to build. While you may have seen HRX being a popular active wear choice for Gully cricket, we are consciously collaborating on sports events like Roots Amateur Cricket league.”

As India’s homegrown brand, HRX is committed to supporting local and hyperlocal partnerships, in addition to national events like IPL. Pallavi added, “It’s all about catering to the Indian masses as a whole, as we Indians are extremely passionate about sports.”

This partnership with IPL further strengthens HRX’s commitment to sports and its growing presence in the Indian market. Fans of Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Delhi Capitals can now proudly wear HRX merchandise to show their support for their favorite teams.

Available on:

Ecom- Myntra + Flipkart

Offline: Shopper’s Stop, Lifestyle, Pantaloons, Central, Health & Glow

Bengaluru May 2023: HOSMAT announced dialysis centre at Magrath Road facility & Cath lab at Kalyan Nagar facility. Magrath road facility is the lead hospital In the HOSMAT group.

After the Launch of their first dialysis centre at HOSMAT Hospital Kalyan Nagar in February this year, HOSMAT now launches Dialysis centre in their Magrath Road Hospital: Speaking on this occasion Dr Sunil Nephrologist at HOSMAT who will head the centre said, Each dialysis session lasts for 4-5 hours depending on the need of the patient hence each day we can serve 25 sessions of dialysis. Due to non-availability of dialysis services in HOSMAT several patients who come here for orthopaedic surgeries and Road traffic accidents were being referred out for treatment.With addition of dialysis services HOSMAT will now cater to patients requiring regular OPD haemodialysis as well as patients who come here for other treatments requiring dialysis as a support service. Patients who undergo dialysis require ongoing medical supervision and support to manage their condition effectively. It is important for dialysis patients to take an active role in their treatment, follow a healthy lifestyle, and work closely with your healthcare team to achieve the best possible outcomes.

As we all know Cardiac Catheterization Lab also commonly known as Cath Lab is majorly used for elective as well as emergency diagnosis and treatment of Heart Attack, other non-cardiac vascular intervention slike Cerebral angiograms , acute stroke interventions ,Uterine artery embolization ( non-surgical treatment for fibroid uterus ) , Prostatic artery embolization ( Non-surgical treatment for enlarged prostate ) and several other procedures can also be done using a Cath Lab, speaking on this occasion Dr Tahsin Neduvanchery who is a interventional cardiologist who also specialized in performing other non-cardiac interventions and Chairman of KarunysHrudalaya ( KH ) group with Whom HOSMAT has partnered for running the cardiology services said, “ This is the 10th Cath Lab KH group has started in last Two and Half Years”. Dr Tahsin while answering to a question:Is another Cath lab in Bangalore really required? said the cardiovascular diseases in India are on the rise and with The huge traffic problem Bangalore faces, in an emergency situation it becomes very difficult for a patient to reach the Cath lab hence in a city like Bangalore a Cath lab is must for every 5 KM

HOSMAT ventured into healthcare services with the mission to offer world-class Healthcare services in 1993 with an emphasis on quality, efficiency, and reliability, HOSMAT Hospitals have set high standards based on these parameters with three tertiary care Specialty hospitals. The most advanced hi- tech hospital was launched at Kalyan Nagar, Bengaluru, with 100 beads equipped with state-of-the-art medical technology. From a courageous start as one of Bengaluru’s First Private Trauma and orthopaedic Hospitals, we have grown to become one of the most recognized and trusted household names in the healthcare sector today. Our Fully Loaded Cardiac and Vascular Cath Lab was much needed and a long pending one for the people in and around Kalyan Nagar. Speaking on the occasion Chairman Dr Thomas Chandy said, “Our expertise is in treatment of Trauma,orthopaedic, Neuro and Spine, Sports Injuries and Plastic Surgery we have partnered with KarunyaHrudalaya who are experts in Cardiac Sciences for running our Cardiology services to give best outcomes to patients at an affordable cost”.

Bangalore, May 3 2023: ZoloStays, India’s largest co-living company, is pleased to announce the appointment of Siddharth Kumar as its new Chief Marketing Officer (CMO). The appointment of Siddharth is a key part of the company’s strategy to strengthen its leadership team and accelerate growth in the co-living market.

With over 11 years of experience, Siddharth has a proven track record in handling brands & businesses through various life stages. As CMO, Siddharth will be responsible for driving the company’s marketing initiatives, building brand awareness, and supporting the company’s growth objectives.

“We are thrilled to welcome Siddharth to our team,” said Dr Nikhil Sikri, Co-founder and CEO of Zolostays “As we continue to expand our co-living offerings, we recognize the importance of having a strong marketing leader to help us reach new audiences and build our brand. With Siddharth’s extensive experience in consumer-facing categories, we are confident he will be an excellent addition to our team.”

Siddharth Kumar, CMO of Zolostays said, “Co-living is an exciting and rapidly growing segment which is redefining the way we live and I look forward to helping Zolostays continue to lead the way.”

Siddharth holds an MBA from FMS and has served in various marketing leadership roles at Ferrero, Godfrey Phillips & Bajaj Auto. He will be based at Zolostay’s headquarters in Bangalore, Karnataka.

May 2023: Fashinza – a leading B2B global fashion supply chain startup has recently announced the list of Top 25 Fashion & Sourcing Leaders of 2023. The Top 25 leaders featured on the list have extensive experience in supply chain management within India’s top fashion brands, making them highly knowledgeable and skilled in this field.

The flagship Fashinza list celebrated leadership, innovation, and best practices in the sustainable fashion industry. The list of top winning brands includes Turtle, Proline Fitness, Snitch, Breakbounce, Pepe Jeans Innerfashion, Bewakoof, Brands Studio, Mufti, Mensa Brand, Celio, Wildcraft, and many others.

List of Winners:

● Manoj Agarwal, Sourcing Head, Turtle

● Ravindran R S, Head Buying And Merchandising, Proline Fitness

● Siddharth Dungarwal, Owner, Snitch

● Shankar Dhanrajani, Business Head, Breakbounce

● Amit Kumar, Product Head, Pepe Jeans Innerfashion

● Rishi, VP Sourcing, Bewakoof

● Manoj Kumar Patil, Heading Sourcing And Supply Chain, Brands Studio

● Amar, Owner, Powerlook

● Pawan Kumar Dasaraju, Founding Team At Mensa Brands, Mensa Brand (Denis Lingo)

● Kuntal Raj Jain, Managing Director At Duke Fashions (India)Limited, Duke

● Vinit Doshi, Head Product, Retail Planning & Sourcing, Celio

● Jagdish Pamwani, V P Sourcing Being Human Clothing, Being Human

● Utpal Ruparelia, Owner, Sweet Dreams

● Satinder Singh, Head-Sourcing & Development, Wildcraft India

● Romil Jain, Founder, Denis Lingo

● Ashwini, CEO, Dennison

● Sanjay Sachdeva, Executive Director, Spyby

● Vasanth Kumar, VP – Sourcing & Merchandising, Damensch

● Shish Kharesiya, CEO, Baby & Mom

● Debashis Bhadra, Senior Director, Myntra

● Swati Saha, Vice President Supply Chain & Planning HSE, Faballey

● Vedang Patel, Co-Founder, The Souled Store

● Sohail Ansari, Founder & CEO, Yonikk

● Gaurav Kapahi, Head Sourcing, Blackberry

● Kunal Kashyap, Co-Founder, Magre

The winners of Fashinza are selected with deliberate evaluation based on their experience and the impact or achievement made during their journey. As part of the nomination process, the jury noticed leaders are emphasizing the need to address sustainability challenges in the fashion industry. They are advocating for the reduction of fast fashion and exploring alternative fabrics that are environmentally safe.

Commenting on the idea of releasing the Top 25 Leaders’ list, Pawan Gupta CEO & Co-founder of Fashinza said, “At Fashinza, we have created a unique formula for fashion industry players to dig deeper into relevant insights and understand the critical factors that drive business success. Fashinza’s recent edition explores industry leaders based on the competitive edge and their significant contribution to redefining and optimizing the fashion supply chain. We look forward to presenting the industry with constantly evolving trends and technologies to address critical market challenges.”

Founded in 2020, Fashinza connects fashion brands with experienced manufacturers to tackle apparel/fashion supply chain challenges. It seeks out top-grade adepts to give them a platform to vocalize their success journey.

To bring agility and resiliency to the supply chain, Fashinza combines traditional artisans’ techniques with technology-induced transparency. It leverages the use of AI-based technology checks based on performance history, TNA calendar, factory floor technology, compliances, ethical practices, and many more. Additionally, it provides AI-led fashion trend forecasting based on market research, social media analytics & consumer behavior.

Antica Ceramica, a renowned tile manufacturer in India, has unveiled its latest collection, the “Exterra Tiles Collection.” This premier product is designed to elevate the aesthetics of any home or office space with its matt rustic finish and metallic carving decor. The Exterra Tiles Collection comes in three different sizes 60×60 cms, 30×60 cms, and 30×30 cms, and a thickness of 12mm, making it versatile for use on both walls and floors.

The Exterra Tiles Collection has been exclusively designed to be UV and slip-resistant, making it durable for high-traffic areas. With 45 different shades to choose from, including Castle, Uscany, Volterra, Bruges, Sahara, Canyon, Flint, Pacifico, Siena, Rock, Roslyn, Rebecco, and Evoque, the Exterra Tiles Collection offers an extensive range of colors and textures for interior design projects.

According to Mr. Rahul Bhugra, Director of Antica Ceramica, “the Exterra Tiles Collection is perfect for adding a creative flair, texture, and pattern to your kitchen, bathroom, hallway, or living room. This product is available at Antica Ceramica’s flagship store and other retailers nationwide, making it easily accessible to customers across India. The Exterra Tiles Collection is expected to be a game-changer in the tile manufacturing industry, with its unique features and unparalleled design. With its durability and aesthetics, it is set to become a popular choice for homeowners and businesses looking to elevate their spaces’ interiors.”

Price: On Request

Available at:

Antica Ceramica

40, Raja Garden,

Opp. Metro Pillar No. 371,

New Delhi -110015

Tel: 9891075770