TriVeda Capital partners with integrated marketing consultancy, One Source

India:  TriVeda Capital, a new-age Indian real estate investment platform and SEBI-registered category II AIF, today announced their partnership with integrated marketing business impact consultancy, One Source. The partnership will involve integrated marketing communication and creative duties across PESO platforms.

The founders, Mr. Ravindra Pai and Mr. Raj Inamdar, have over 40+ years of real estate investment & development experience. The management team at TriVeda Capital has collectively raised over $1.1 Bn capital for real estate projects, and have a development portfolio of 15+ mn sqft. TriVeda Capital in turn is focused on residential assets in major South Indian metropolises.

The partnership will be co-led for One Source by Senior Counsellors, Akanksha Srivastava and Tanya Chaudhary, supported by the national team.

Opining on the partnership Tripti Agarwal, Business Head, TriVeda Capital, said, “At TriVeda, we enable investor participation in the Indian real estate growth story. Hence we looked for partners who believe in mutual growth. It is the same thought process we bring to our investors as well, one of ‘we grow when you grow’. With their extensive experience in the financial space, One Source was an unequivocal choice, demonstrating a partner-and-not-vendor attitude”.

Sandeep Rao, Co-founder & CEO, One Source added, “Over the last five years, we have been defined less as a marketing firm by our partners, and more as a business impact marketing consultancy, or one I heard recently – a scale-up marketing firm. Helping our partners raise billions in valuation and tens of thousands in headcount are the business impact we have created year on year. We are honoured to be working with Ravindra, Raj, and the team at TriVeda, and hope to grow alongside for years to come”.

One Source has offices in New Delhi, Mumbai, and Bengaluru which service Indian and global market leaders across start-ups, BFSI, fintech, edtech, construction, e-commerce, fast fashion, manufacturing, packaging, business consulting, ICT, foodtech and more. Over the last five years, the consultancy has seen consistent 100+% growth across partners and people, beating average industry appraisals along the way at 27% YoY.

AVEVA announces new CEO and vision for connected industries of the future

Caspar Herzberg, CEO, AVEVA

Mumbai, India, 5 March 2023 – AVEVA, a global leader in industrial software, has announced Caspar Herzberg as CEO.

With more than 25 years’ software and industry experience, Caspar brings a deep understanding of how technology can transform and reshape industries, enabling innovation and driving responsible use of resources.

Caspar joined AVEVA in 2021 as Chief Revenue Officer and assumed the role of Chief Operating Officer in 2022. AVEVA has recently been acquired by Schneider Electric, and as AVEVA CEO, he will also be a member of the Schneider Electric Executive Committee.

Prior to joining AVEVA, Caspar led all aspects of Schneider Electric’s business in over 80 countries as President, Middle East & Africa. He started his business career at Accenture based out of its London office and worked in extensive digital transformations for the global energy sector. At Cisco, Caspar led sales and services for over ten years, developing smart cities strategies, technology innovation and business master plans for the private and public sector in China, Asia, Japan, Australia, the USA, and Europe.

Caspar replaces Peter Herweck, who will become CEO of Schneider Electric from May 4th, 2023.

Caspar Herzberg, CEO of AVEVA, said: “It is a privilege to take over from Peter Herweck, who has led the company through a time of transformation and renewal. We have a great opportunity ahead of us, having brought together three market-leading software portfolios– Schneider Electric Software, AVEVA and OSIsoft. We are now one of the world’s top industrial software providers, trusted by over 90% of industrial companies from energy, water and food to manufacturing, pharmaceuticals and smart cities. We plan to drive value for our customers with integrated data, AI-infused applications, accelerating their journey to the cloud and providing Software-as-a-Service (SaaS) to reduce total cost of ownership.

“My vision for the future is a completely connected world, where industrial teams use integrated data to collaborate beyond their own four walls. Together with suppliers, partners and customers, they uncover new synergies, reduce waste and create new opportunities. At AVEVA, we are uniquely positioned to enable our customers to thrive in this new connected industrial economy. I’m looking forward, alongside our hugely talented teams, to empowering our customers to design better, operate more efficiently and solve the most critical challenges for industry, infrastructure and our planet.”

Honda Cars India registers 6,086 units of domestic sales in February 2023

Mumbai, March 2023: Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, registered monthly domestic sales of 6,086 units in February 2023. The export numbers for HCIL stood at 973 units in Feb’23.

Sharing thoughts on Feb’23 sales performance, Mr. Yuichi Murata, Director, Marketing and Sales, Honda Cars India Ltd said, “Our sales performance in the month of Feb’23 has been as per our plan towards seamless transition of our models to new emission norms. We are currently gearing up for the launch of New City, and we are confident that it will generate new excitement and appealing options for customers.”

The company had registered 7,187 units in domestic sales and exported 2,337 units in February’ 22.

Axis Bank completes acquisition of Citibank India’s consumer businesses in India’

Axis Bank completes acquisition of Citibank India’s consumer businesses in India

Subrat Mohanty, Group Executive & Head – Banking Operations and Transformation, Rajiv Anand, Deputy MD, Amitabh Chaudhry, MD&CEO, and Arjun Chowdhry, Group Executive & Head – Cards, Payments & Wealth, Axis Bank

Mumbai, March 05, 2023: Axis Bank, one of India’s largest private sector banks, has completed the acquisition of Citibank’s consumer business in an accelerated time frame of within 7 months post receipt of CCI approval, displaying a strong testament of its execution

strength. The deal has been closed with Axis Bank paying a total purchase consideration (after customary & contractual adjustments) of INR 11,603 Cr* to Citibank India.

The transaction comprises the sale of the consumer businesses of Citibank India, which includes loans, credit cards, wealth management, and retail banking operations. The deal also includes the sale of the consumer business of Citi’s non-banking financial company, Citicorp Finance (India) Limited, comprising asset-backed financing business, which includes commercial vehicle and construction equipment loans, as well as the personal loans portfolio.

The acquisition is a healthy strategic fit in line with Axis Bank’s GPS (Growth, Profitability & Sustainability) strategy and its focus on premium segment growth. The Bank has gained access to the large, affluent, and profitable customer franchise of Citibank, which aligns well with its Premiumization strategy. 

With the acquisition, comes a quality credit card franchise with one of the highest wallet shares in premium cards, that is Complementary and consolidates Axis’ position in the cards business, market share improving from 11.4% to 16.2%(1). The acquired portfolio would increase Axis Bank’s credit card customer base by ~19%, with an addition of 1.8 million cards***. With the highest number of transactions per card across the industry and digitally engaged customers, the deal would strengthen Axis Bank’s position in the top 8 metros, while also providing the opportunity to adopt global best practices in client servicing and operations through Citi Phone banking.

Additionally, the acquisition of 2.4 million customers of Citibank India enhances Axis Bank’s presence in the key growth segments, complementing the existing Axis franchise. The Bank now has aggregate deposits of INR 8,881 Bn of which a high proportion of CASA is at 77%, with SA constituting 71%. Access to a premium deposit base with deep corporate salary relationships has improved the combined CASA ratio on proforma basis by ~150 bps to 46%. Affluent and digitally engaged SA customer base with access to ~1600 Suvidha corporate relationships that significantly strengthens Axis Bank’s Salary Business.

Post-acquisition, Axis Bank gains ready access to highly affluent wealth customers resulting in a 33% addition to overall AUM of Burgundy Private Banking portfolio, further strengthening the existing franchise. With an added AUM of INR 947 bn across Citi products in Wealth Management and Private Banking, the current AUM of the Bank’s wealth management portfolio stands at INR 3785 bn, making it the 3rd largest in the industry.

Through the acquisition, Axis Bank welcomes a diverse talent pool of ~3200 employees trained in global best practices, and experienced leadership with deep domain expertise.

Benefits for Citibank customers 

The Citi customers will continue to enjoy same benefits and privileges with no changes in their existing Bank account number, Credit/Debit Card numbers, cheque books, IFSC & MICR code. They will continue to be serviced by same relationship managers and teams. All the 21 in- perimeter branches remain fully equipped to serve the incoming customers; we are also equipping 13 additional branches that would be available for incoming customer servicing during the transition period. The necessary IT applications and trained staff have been deployed at acquired branches. All the services to the incoming customers will continue to function as before as the same teams from Citi move to Axis intact.

On the other hand, the erstwhile Citi retail franchise will now have access to massive national scale of (~4900) branches and (~16,000) ATMs and recyclers as well as cutting-edge digital plus data-science assets through the Axis platform.

Further, Citibank’s customers will specifically benefit from Axis Bank’s wider geographical reach and comprehensive service offerings, along with One Axis capabilities that extend across all its subsidiaries ensuring a ‘same or better’ offer to all Citi customers.

Speaking on the occasion, Amitabh Chaudhry, MD&CEO, Axis Bank said,  “We welcome over 2.4 million customers and ~3200 employees to our Axis family ‘Dil Se’, as we successfully conclude the first leg of integration. This is a significant milestone in Axis’ journey of growth and leadership in the Banking industry and is set to bring great value for all stakeholders involved. We have a strong balance sheet, comfortable capital levels, and the right team and customer segments to further realize our ambitions.”

He added, “Citibank has a culture that is much like ours, with a commitment to best-in-class customer service, people focus, and community engagement. Axis Bank already has a rich network of Citi alumni across the hierarchy, which reflects of the cultural alignment between the two organizations. Given the expertise that the new employees will bring to the table, we view them as a significant force to help drive our GPS objectives. The premium portfolio and business synergies through this deal will help accelerate and add further momentum to our already robust plans across priority segments.”

Subrat Mohanty, Group Executive & Head – Banking Operations and Transformation, Axis Bank said, “We are delighted with the addition of Citi’s premium consumer business and a high-quality team of colleagues to Axis Bank. We expect our customers to experience the value of this integration with newer, innovative products and world-class customer practices. Axis Bank is positioned strongly to power India’s growth story.”

Arjun Chowdhry, Group Executive &  Head  –  Cards,  Payments &  Wealth,  Axis  Bank said, “Axis Bank is committed to building a strong consumer banking business in India, and already has deep market presence, across all segments and geographies. All ~3200 Citi colleagues, who carry a strong and diversified skill set, are extremely excited to join the Axis family and further build on its growth ambitions. We look forward to collaborating with Axis’ experienced senior leadership team and diverse talent pool, as we join the 88,000+ strong, dedicated workforce and live up to the brand’s credo ‘Dil Se Open’.”

World Hearing Day – 3rd March 2023

“Ear and hearing care for all! Let’s make it a reality”

Dr G Srinivas Reddy

World Hearing Day is held on 3 March each year to raise awareness on how to prevent deafness and hearing loss and promote ear and hearing care across the world. This Year’s Theme is “Ear and hearing care for all! Let’s make it a reality”.

Hearing loss can affect anyone right from newborn to elderly population.

Most common causes in terms of frequency with which they manifest include diseases of middle ear, exposure to loud noises, medications used for other diseases. Less common are trauma and congenital causes.

Sound pollution in public places due to the high decibel horns in traffic / Use of regular voice prompts of electronic equipment at workspace / home and self-inflicted (earphones or headphones) leads to Noise Induced Hearing Loss which is ‘silent pandemic’.

Especially by the young generation for prolonged periods which will manifest hearing loss after few years of use.

Lifestyle changes like smoking, alcohol intake, high stress environment all contribute to hearing loss which is preventable.

Ringing sensation in ear, burning sensation, pain in ear after prolonged ear-phone use, are routinely encountered symptoms in these patients.

Prevention is better than cure. Avoid ear buds, loud music and noisy environment exposure. These precautions should be taken up by everyone.

Consult ENT specialist when you have an Ear complaint at the earliest.

BITS Pilani collaborates with RMIT University, Australia to launch a joint Higher Education Academy

Delhi, March 05, 2023: BITS Pilani, an Institute of Eminence with campuses in India (Pilani, Goa, Hyderabad, and Mumbai) and the UAE (Dubai), has tied up with RMIT University, Melbourne, one of the oldest and largest educational institutes in Australia, to launch a BITS-RMIT Higher Education Academy with a dual-degree model. Under the program, students will begin their learning at BITS, experience the RMIT academic environment through courses co-taught by BITS and RMIT faculty, and move to RMIT, Melbourne, for two years, for a fully immersive experience in Australia. The courses will include four undergraduate engineering programs and a Ph.D. program and will commence in mid-2023.

Since the launch of the National Education Policy (NEP) in 2022, India has become an attractive destination for affordable higher education and this partnership is the first joint degree program under the policy.

The collaboration was formalized at a ceremony in Delhi today between Professor Souvik Bhattacharyya, Vice-Chancellor, BITS Pilani, and Professor Alec Cameron, Vice-Chancellor and President, RMIT University by signing an agreement in the presence of Hon. Jason Clare MP, Australia’s Minister for Education, Hon. Barry Farrell, Australia’s High Commissioner to India, Mathew Johnson, Australia’s Minister Counsellor (Education) to India, and several other dignitaries. Prof V Ramgopal Rao, Vice Chancellor-designate, and Prof S K Barai were also present at the signing ceremony.

Speaking about the partnership with RMIT University, Professor Souvik Bhattacharyya, Vice-Chancellor, BITS Pilani, said “The BITS-RMIT Academy represents a new dimension in trans-national education and research that will deliver the best outcome, both from India and Australia. Through the Practice School and Work Integrated Learning programs, respectively, BITS Pilani and RMIT University are naturally aligned on their mandates to deliver highly-skilled, industry-ready graduates. The Academy will offer uniquely designed programs leveraging the excellence and legacy of the BITS Pilani and RMIT University systems, with faculty, students, and researchers in close collaboration.  We look forward to a new era of academic cooperation that will define and deliver the best attributes of a global graduate and citizen.”

Alec Cameron, Vice-Chancellor and President, of RMIT, said “The Academy marks a strategic step in strengthening RMIT’s profile and presence in India through partnering with a high-performing University. This partnership highlights the shared commitment of both institutions in shaping global-minded and work-ready graduates with international mobility. The Academy represents a step in furthering RMIT’s commitment to international education and research collaborations and reinforces our position as a leading university of impact. It adds to the growing list of quality education and research opportunities offered by RMIT across the globe. We look forward to working closely with BITS to provide students with high-quality, unique learning experiences and research opportunities.” 

The partnership between BITS Pilani and RMIT seeks to deliver graduates and scholars empowered by the combined attributes of both institutions and countries, straddling the domains of scholarship, research, innovation, entrepreneurship, and cross-cultural understanding and awareness. 

TV9 Network wins big at VDONXT Awards

TV9 Network wins big at VDONXT AwardsNew Delhi March 05, 2023: The TV9 Network has won big at the VDONXT Awards. At a ceremony held in Mumbai on February 27, the TV9 Network went back with as many as six awards across categories such as brand integration stand-alone, action, best smart-budget film, aerial videography, and lifestyle.

It was an encore of industry appreciation for News9 Plus. Soon after stealing the show at the Afaqs! The Future of News media awards, News9 Plus, the world’s first News OTT, bagged four medals including two silver medals and two bronze trophies.

‘Bombs in the Backyard’ bagged silver at the VDONXT Awards in the Action category. The Indian Army recovers tons of military-grade explosives from the heart of India’s cities. The story, reported by Aditya Raj Kaul, provided a rare glimpse of the classified operation.

The story ‘Balochistan: Bangladesh 2.0’, won silver in the Smart Budget Film category. Balochistan has faced barbaric human rights violations and subjugation of locals at the hands of the Pakistan Army. As the Baloch people continue their resistance against Pakistan’s Deep State and China, News 9 Plus investigated the nature of the exploitation and the rationale behind the rebel movement. The story was reported by Aditya Raj Kaul.

In February, the Pakistan Telecommunication Authority (PTA) had written to Twitter objecting to the docu-series saying it violated the laws of the country.

TV9Digital UP UK won a Bronze in the ‘Action’ category for The Bahubali Story that chronicled the life of heartland politician Raja Bhaiya.

‘Demons in the Head’, reported by Lakshna Gulati, won bronze in the lifestyle category for News9 Plus. The story addresses India’s mental health crisis that has stayed unaddressed owing to social taboos. The documentary took a close look at people who’ve battled mental health issues and speaks to experts at the forefront of driving the conversations on mental health in the country.

The story ‘Garbage Mountains’ which won bronze in the ‘Best Use of Aerial Videography’ category, looks at the Capital’s public health crisis. Delhi generates 10,000 tonnes of waste every day. Most of it is dumped in 3 landfills as tall as the Qutub Minar. The story, reported by Mohammad Wajihulla for News9 Plus, looks beyond the obvious and comes up with solutions for the crisis.

Studio9 — which creates content and experiences that deliver impact, shape opinion, and influence audiences — bagged the Bronze in the category ‘Brand Integration Standalone’ for Bablu Yadav, a special story for the Castrol Super Mechanic Contest 2021-22.

The awards took place after the conclusion of the seventh edition of the VDONST Asia Conference. The entries were judged by a 17-member jury of well-known names from the world of advertising, media, and marketing, including Arun Iyer (Spring Marketing Capital); Rohit Malkani (L&K Saatchi & Saatchi); Sambit Mohanty (McCann Worldgroup); Amit Sethiya (Syska); Elizabeth Venkataraman (Kotak Mahindra Bank); Karthik Yathindra (Jockey); Prateek Malpani (Wakefit); Vanda Ferrao (WOW Skin Science); Amit Doshi (Pratilipi); Arindam Biswas (SVF Entertainment); Karan Sabde (Warner Bros. Discovery); Manpreet Bumrah (Eros Now); Zaheen Ekhlas (SonyLIV); Aradhana Bhola (Fremantle India); Kailash Surendranath (Kailash Picture Company); Rishi Negi (Endemol Shine India); and Tusharr Kumar (Only Much Louder).

The jury rated the entries on a 1-10 scale. Each entry was submitted for review to between five and seven jurors. One important innovation that was introduced in most of the awards, organized by Afaqs!, was a minimum scoring system. This ensures that even if there is, hypothetically, only one entry in a category, it doesn’t automatically ensure that it will win gold. The jurors will have to give it a score of at least seven points.

Get a Times Prime membership with benefits worth over Rs. 60,000 with every LG Side by Side Refrigerator

Get a Times Prime membership with benefits worth over Rs. 60,000 with every LG Side by Side RefrigeratorNew Delhi, March 05, 2023: Two giant consumer brands, LG and Times Prime today announce their coming together for a strategic partnership for their “Assured Benefits Carnival,” where the electronic giant will gift Times Prime Annual Membership to its customers on purchase of any “Side by Side Refrigerator”.

Upon product purchase, customers will receive a voucher code for the Times  Prime annual membership with access to a wide range of benefits from premium & popular brands such as Disney+ Hotstar, SonyLIV, Cricbuzz Plus, Gaana Plus, EazyDiner, ET Prime, TOI+, and many more. This one-stop shop also provides exclusive offers and discounts over Rs.60,000 on your favorite brands such as Myntra, Uber, Chaayos, etc.

Speaking on the latest collaboration of the brand, Harshita Singh, Business Head of Times Prime said, “The aim of this strategic partnership is to enrich the offering bouquet of an appliance leader like LG with Times Prime’s holistic ecosystem of all lifestyle brands under one app. This wholesome nature of our app integrated with an umbrella of offerings by LG is bound to benefit both brands for sales and engagement.”.”

As one of the most preferred lifestyle super-apps, Times Prime offers an extensive range of benefits on a single platform, from shopping to entertainment and lifestyle brands like Starbucks, Myntra, Uber, Disney+ Hotstar, SonyLIV, Google One, and many more. Times Prime positions itself as a unique Super App that curates subscriptions and benefits besides elevating lifestyle with superior & exclusive access to global brands and experiences. The campaign is designed to create a sense of urgency and dramatize the importance of availing the benefits of Times Prime subscription.

PlayerzPot rolls out new campaign #CelebrationKaSeason featuring Smriti Mandhana

PlayerzPot rolls out new campaign #CelebrationKaSeason featuring Smriti MandhanaMarch 05, 2023: PlayerzPot is on a revolutionary streak to amplify the reach of online gaming countrywide. The leading fantasy gaming platform today launched #CelebrationKaSeason, a campaign that offers a chance to win big prizes and indulge in bigger celebrations on the platform. Featuring its brand ambassador Indian women cricketer and now a representative of Royal Challengers Bangalore in the upcoming Women’s Premier League, Smriti Mandhana will be seen across the brand’s traditional and digital channels in their new campaign #CelebrationKaSeason.

The campaign has four exciting digital films targeting diverse audiences. Each film depicts Smriti Mandhana in 4 different moods to convey that it is always a time to celebrate with PlayerzPot. The gaming platform has an array of in-game offers and features that lift the cricketer’s spirits and help her play, win and celebrate. Instant withdrawal, lowest commission, the opportunity of a 2nd inning and Refer & Earn are some of the many features of the campaign that attract young gamers.

Commenting on the launch, Sunil Yadav, CEO of, PlayerzPot said, “We are very excited about this new campaign with Smriti. The past two years of associating with her as our brand ambassador has been very rewarding. In fact, our user base has grown almost seven-fold in this time too. This has also been on the back of PlayerzPot’s on-going innovations in terms of offers, unique features, and rewards. Nurturing a loyal user base, our constant endeavor is to set new industry standards in delivering a safe and secured gaming experience to our audience.”

Speaking about the campaign, PlayerzPot’s brand ambassador Smriti Mandhana said, “The association with PlayerzPot has been my very first introduction to the skilled based gaming and I have become quite an expert at it now (if I may say so myself!). This is the second year of our association and being a part of the brand’s growth journey has been enriching, indeed. The online gaming industry in India has grown from strength to strength in the past few years and I believe PlayerzPot is spearheading this revolution. #CelebrationKaSeason campaign truly reflects the potential of the platform to let their users win and celebrate. It was a great experience shooting the campaign and I am really looking forward to seeing it live,” she added.

Getting gamers across the country to engage in the fantastic world of online gaming, PlayerzPot is winning hearts through this campaign as that’s how — ‘CELEBRATION MAIN JYADA MAJA AAYEGA

Grundfos completes 25 successful years in India

Her Royal Highness, The Crown Princess of Denmark address the ‘Water Track’ during her visit to Grundfos India’s headquarters in Chennai

Her Royal Highness, The Crown Princess of Denmark address the ‘Water Track’ during her visit to Grundfos India’s headquarters in Chennai

Chennai, March 05, 2023: Grundfos India celebrated the completion of 25 successful years of operations in India. The company started its India operations in 1998 with an aim to transform the Indian pump manufacturing industry with new benchmarks in sustainability, urbanization, and digitalization solutions to solve water and climate challenges in the country.

To mark the momentous milestone, Grundfos is the host for the Danish Royal delegation visit to India and organizing for the events running in the ‘Water Track’, to enhance the co-operation in the water sector between Denmark and Tamil Nadu. In Chennai, the company hosted a seminar on water sector cooperation between Denmark and Tamil Nadu at its India headquarters in Chennai. Her Royal Highness, The Crown Princess of Denmark along with the Danish Minister for Foreign Affairs, Lars Løkke Rasmussen, and other members of the Danish Delegation were part of this seminar.