By Christopher Roberts | Managing Director, Engaged Strategy and creator of the Total Engagement Model®

‍The Five Love Languages have revolutionized the way we express and receive love in relationships. But did you know that these same love languages can also be applied to business relationships to create a more meaningful customer experience? Going that extra mile to understand the unique needs of your customers and speak to them in a language they understand, thus, reigniting their experience with your brand. Build stronger relationships, and ultimately increase customer loyalty via the power of the Five Languages of Love.

Applying the Five Love Languages to build business relationships

While the concept of “love” may seem too strong for some business contexts, the underlying principles that guide it are universal. These include appreciation, respect, attention, and understanding, which can be applied to customer relationships to create a more meaningful experience. By understanding the needs of your customers and speaking to them in a language they understand, you can create a deeper connection with them and foster a sense of loyalty towards your business.

Identifying Your Customer’s Love Language

The first step towards applying the Five Love Languages to business relationships is to identify your customer’s love language. Each customer is unique and may respond differently to different types of communication. Some may be more responsive to words of affirmation, while others may be more receptive to acts of service or receiving gifts.
Understanding what resonates with which customer or cohort of customers and then speaking to them in the language they understand will help you create a more meaningful customer experience.

Words of Affirmation – Show your customers that you Care

Affirmations are a very powerful love language and can be used to create a more meaningful customer experience. This involves expressing your appreciation for your customers, thanking them for their business, and providing them with the recognition they deserve. This can be done through a variety of mediums, such as in-person interactions, emails, or even social media posts.

Using words of affirmation to show your customers that you care can help create a deeper connection with them and make them feel appreciated. This, in turn, can lead to increased loyalty and higher customer satisfaction. Additionally, it can help you stand out from your competitors and show your customers that you value them and their business.

Spending Quality Time with your customers

Quality time is another powerful love language that can be used to create a more meaningful customer experience. This involves spending time with your customers and getting to know them on a deeper level. This could be done through activities such as organizing and attending customer appreciation events, inviting them to lunches or
coffees, or even just having a friendly conversation with them.

Spending quality time with your customers can help you build stronger relationships with them and make them feel valued. This, in turn, can lead to increased loyalty and higher customer satisfaction. Additionally, it can help you gain valuable insights into your customers’ requirements, which can be used to improve your products and services.

Acts of Service tell your customers that you value them

Acts of service involve going above and beyond to show your customers that you value them and their business. This can be practiced through activities such as providing special discounts or offers, offering personalized services, and providing additional support or guidance.

Using acts of service to show your customers that you value them can help create a deeper connection with them and make them feel appreciated. This often results in increased loyalty and higher customer satisfaction. It is also a powerful practice to help you stand out from your competitors and show your customers that you truly care about
them.

Gifting is a powerful way to demonstrate your appreciation

Giving your customers gifts as a powerful way to demonstrate your appreciation for their business. This may be done via thank-you cards, providing special discounts or offers, or gifting them with products or services.

Using gifts to demonstrate your appreciation for your customers helps create a deeper connection with them and makes them feel valued. It is often found to increase loyalty and result in higher customer satisfaction. Additionally, it can help you as a business stand out from your competitors and show your customers that you are willing to go the
extra mile to show them your appreciation.

Physical Touch – Making the right connection with your customers

Culturally appropriate physical touch such as handshakes or even meeting with them personally to show appreciation or resolve an issue, and using appropriate positive language, creates a more meaningful customer experience. It also creates a deeper connection with them and makes them feel appreciated. This, in turn, can lead to
increased loyalty and higher customer satisfaction.

Leveraging the Five Love Languages to Increase Customer Loyalty

Once you have identified your customer’s love language and implemented strategies to speak to them in that language, you can leverage the Five Love Languages to strengthen the connection. By leveraging the Five Love Languages to increase customer loyalty, you can create a more meaningful customer experience and build stronger
relationships with your customers. This, in turn, can lead to increased customer satisfaction, higher retention rates, and higher customer lifetime value.

Creating a meaningful customer experience is an essential part of any successful business, and the Five Love Languages can help you do just that. By understanding the needs of your customers and speaking to them in the language they understand, you can create a deeper connection with them and foster a sense of loyalty, and increase
recommendation for your business, which will drive growth and also increase customer lifetime value.

The Total Engagement Model® is the registered trademark of Engaged Marketing Pty Ltd and Christopher Roberts.

Mumbai(S.N)– Inorbit Mall, Malad, is all set to spark up its premises with a live performance by the very talented and much sought-after singer Shreya Ghoshal on Saturday, February 25, from 7 PM onwards. Organized by Vivikta Entertainers, this concert will be Shreya’s first live gig in Mumbai in four years.

Patrons of Inorbit Mall will be treated to a series of delightful performances by Shreya at the concert as she will be crooning to many of her popular Bollywood numbers such as Param Sundari, Haye Chaka Chaka, Main Tainu Samjhawa and Chikni Chameli among others.

Tickets for this concert can be reserved on bookmyshow.com. So, grab your family and friends who are as passionate about Bollywood music as you are, and make it a night to remember at Inorbit Mall Malad! Radio City is the official Radio partner for this concert and Bank of Baroda is the Associate sponsor.

What: Live concert by Shreya Ghoshal

When: February 25, 7 PM onwards

Where: Inorbit Mall Malad

New Delhi, 23rd February 2023: VogueStar, an inclusive platform for women and the women supporting them to create their distinctive identities, will organize an all-India fashion week cum beauty pageant. The upcoming extravaganza of fashion and beauty will spread its hues in the renowned royal city of Jaipur from the 14th to the 16th of April. Celebrating the motto of unity in diversity, the grand finale of the pageant, the VogueStar Fashion Week will witness state-level winners adorning designing masterpieces created by emerging designers from across India.

Divided into two categories, the initiative will crown three national winners under Miss VogueStar India and Mrs. VogueStar India. Mrs. VogueStar India is further categorized into two groups where in the group will be for married women from the age group of 18-35 while group 2 will be for women who are between 36-50 years. The idea behind this categorization is to ensure fair competition and inclusion of women across age groups and relationship statuses to perform to the best of their abilities.

The grand finale of Miss and Mrs. VogueStar India 2023 and VogueStar Fashion Week is the first of its kind event where 600 participants from across the states have extensively been trained for six months by a team of experts. Held as the screening round, the build-up events across the states allowed both married and unmarried women to break the stereotype and pageant to be a beauty icons. The grand finale will also showcase the talented designers’ experimentation, both in fabric and silhouette to present the multicultural aspect of India.

Shedding more light on the unique concept of the grand fashion week cum beauty pageant, Kirti Choudhary, Founder, VogueStar, said, “I always wanted to challenge the existing norms of the beauty pageant industry which in my opinion are outdated and partial. The industry has always been associated with stereotypes of being a certain shape, color or size to participate in these contests. This is the time that we start appreciating women for who they are and not their physical attributes. My objective is to make people realize that women are beautiful just the way they are regardless of their shapes, sizes, skin tones, and age. VogueStar 2023 is here to redefine the convention in its truest sense and also give equal opportunity to women from across the country irrespective of their backgrounds. This platform would support women to understand their strengths and showcase them in front of the world.”

The VogueStar team comprises all female members abiding by its motto of creating a safe space for women. During the scanning rounds, VogueStar received registrations from 1200 passionate women from 28 states and eight union territories who wanted to create a mark in society. After registration, the organization hosted a state-wide beauty contest to select one winner from each region. VogueStar also trained these 700 shortlisted candidates from different cities and helped them become a better version of themselves. Out of these 200 winners will be honored during the grand finale in Jaipur.

With this VogueStar also invited budding and emerging fashion designers from all over the county to represent their state in the fashion week. The 30 selected designers are in the process of employing their imagination on fabric, embellishments, and embroidery to create an exquisite collection with a unique Indian appeal for the grand finale.

Mumbai: A team headed by Dr. Sarang Deshpande, Consultant Orthopedic Surgery, Arthroscopy, Joint Replacement Surgeon & Sports Medicine Specialist. Wockhardt Hospitals, Mira Road gave a fresh lease of life to a 22-year-old woman who met with an accident. The patient who suffered elbow and joint injuries successfully underwent complex surgery to resume her normal routine.

Ms. Anjali Patil (Name Changed) *, a resident of Borivali, met with an accident While traveling for a weekend holiday with her family. She received primary treatment at a local hospital in the form of elbow reduction and above-elbow splints for her forearm fractures, she was bought in at Wockhardt Hospitals, Mira Road for further treatment.

Dr. Sarang Deshpande, Consultant Orthopedic Surgery, Arthroscopy, Joint Replacement Surgeon & Sports Medicine Specialist, Wockhardt Hospitals, Mira Road said “On arrival in the emergency, Investigations confirmed multiple injuries and fractures on both side forearm bones with left elbow dislocation and right shoulder acromioclavicular joint dislocation (acute swelling and pain over the top of the shoulder). Not treating her at the right time could have led to complications, her forearm fracture fixation was planned in the first set. But while performing the surgery, the doctors found out that her left elbow was unstable and her X-rays showed a small bony fragment separated from the radial head and lodged in the joint. On further MRI scans, multiple small fragments in the joint which prevented joint relocation were found, making it a very complex case of a road accident.

Dr Deshpande added, “Arthroscopic reconstructive surgeries for road accident cases have proven beneficial as compared to injuries of athletes and other accidents. Such surgeries are performed by experts to avoid any major discrepancies. The advantage of using arthroscopy in her case was that with a very small incision, we could enter her joint, locate the fragments, and remove them with a similarly small incision. This reduced the morbidity of the procedure. Similarly, she had acromioclavicular joint dislocation by using a similar small incision, around 3 cm in length, we reduced her acromioclavicular joint and reconstructed it with a semitendinosus tendon graft from the right side. All of her four procedures were performed with minimal possible incisions and they were closed with absorbable subcuticular sutures.”

The patient is discharged and she is undergoing physiotherapy rehabilitation. She is allowed to move her hands but she still requires assistance as both of her hands are operated.

“I was unconscious after the accident and opened my eyes only in the hospital. To my dismay, I couldn’t move my hands even an inch. I feared whether I will be able to do my basic daily activities. I was disheartened but had faith in the doctors who counseled me regarding my treatment plan. They assured me that I will be able to lead my life the way I want to. I thank the doctor for carrying out complex surgeries uneventfully. I can move my hand now and hold objects like glass, keys, newspapers and take medicines by myself. I am able to eat by myself now.” Concluded the patient Anjali Patil (name changed) *.

Bengaluru, 23 February 2023: Manipal Centre for Biotherapeutics Research (MCBR) organized a five-day workshop entitled “Stem cell culture, functional characterization and potency assays”, which was inaugurated by Pro-Chancellor of MAHE, Dr H S Ballal. The workshop aimed to provide hands-on experience in various techniques involved in stem cell culture, functional characterization, and potency assays required to ascertain the efficacy potential of stem cells. Twelve participants from leading research institutions participated in the workshop.

During the inauguration, Dr Ballal emphasized the need for organizing such workshops in upcoming research fields like stem cells and regenerative medicine to build a talented workforce. He also appreciated the research work being carried out by MCBR and wished the participants a great learning experience.

Speaking about the workshop Dr H S Ballal, Pro-Chancellor of MAHE said, “Organizing workshops like this is crucial for the advancement of research in emerging fields like stem cells and regenerative medicine. I am glad to see the Manipal Centre for Biotherapeutics Research taking a lead in this area which will help build a talented workforce that will contribute to the growth of the healthcare industry.”

Dr VR Ravi, Director of Mothercell Regenerative Centre Pvt Ltd, Trichy said, “Stem cells have enormous potential to address various healthcare challenges. This workshop provides participants with valuable knowledge and practical experience in stem cell techniques, which is essential for developing stem cell-based therapies that can benefit patients.”

Dr Sharath Kumar Rao, Pro Vice-Chancellor, Health sciences, MAHE said “I am pleased to see the Manipal Centre for Biotherapeutics Research taking a proactive role in promoting research and innovation in the areas of cell, gene, protein, nanotechnology, regenerative medicine, and biomaterials. This workshop is an excellent example of the centre’s commitment to developing a skilled workforce and contributing to the growth of the healthcare industry.”

The workshop witnessed participation from twelve participants from leading research institutions. The inauguration function was graced by esteemed guests, including Dr H S Ballal, Pro-Chancellor of MAHE, Dr VR Ravi (MS Ortho), Director of Mothercell Regenerative Centre Pvt Ltd, Trichy, and Mr Manohar BN, MD & CEO, Stempeutics Research Pvt. Ltd., who shared their valuable insights on the importance of stem cell-based products and the challenges faced in the stem cell industry. The workshop aligns with MCBR’s vision to contribute to the advancement of science and technology and promote the development of the healthcare industry.

India, February 23, 2023: COGOS, India’s leading tech-logistics start-up has raised $1.2 million debt financing from Vivriti Capital, a fintech NBFC. The credit line issued will be utilised by COGOS as they head towards an aggressive expansion, since their operations are now active across the country.

Vivriti Capital is known for providing debt to mid-market corporations in India. COGOS, a rapidly growing intra-city logistics player has witnessed an uptick in its demand, and the debt funding raised from Vivriti Capital will be used to expand its national footprint and for hiring purposes.

Prasad Sreeram, CEO & Co-Founder of COGOS said: “City logistics is growing steadily and we are set to witness some high rise in demand, specifically from non-tier 1 cities. Immediate capital investment will help us combat this demand with complete efficiency. We are glad to have the support of Vivriti Capitals in issuing this credit line for us. We are determined to utilize it in our aggressive expansion plan, specifically in tier 2 and tier 3 cities.”

COGOS is backed by reputed Indian and US-based VC funds, WorldQuant Ventures, UAE-based Logistics major Transworld as well as Indian Angel Network (IAN), EV2 Ventures and Lets Venture.

Gautam Jain, Chief Business Officer at Vivriti Capital said: “We are happy to engage with COGOS and support their essential expansion into Tier II and III cities. This partnership moves Vivriti one step closer to achieving its goals since we see a big market opportunity in the mid-sized sector and are always striving to close the funding gap between these businesses and the resources that are available. We at Vivriti have been able to deliver a hassle-free flow of debt finance with maximum flexibility and short turnaround time because of the company’s strong technological and risk assessment foundation.”

In January 2023, COGOS was declared NSA winner by the Government of India on the occasion of National Startup Day under the category of Freight and Logistics services for their commendable work in the sector. In September 2021, they raised their pre-series A funding led by Transworld Group and Worldquant Ventures. COGOS very recently acquired the FMCG Modern trade business of Porter. They have aggressively increased their network, resulting in steady expansion.

New Delhi, February 23, 2023: NETGEAR, a leader in Pro AV solutions organized a grand event for the AV community in Mumbai to discuss the growth of AV over IP solutions and its adoption and acceptance by customers. The brand understands the importance of key affiliations and associations that make the Pro AV industry work. From integration partners around the world to AV companies helping to create new ways of working in a Pro AV environment, NETGEAR maintains relationships with a number of organizations.

The event was a huge success, witnessed by more than 100 attendees, including System Integrators, Partners, AV Professionals, and Consultants. During the event, NETGEAR presented a live Product demo and discussed how its Pro AV line of products not only solves complex configuration issues with plug-n-play AV switches but also provides Professional Services from network design to installation assistance to the customers, System Integrator partners as well as AV OEMs. NETGEAR also assured to provide necessary assistance to the customers in all aspects may it be in terms of network design, presales, post-sales or training.

Marthesh Nagendra, Country Manager – India, ME & SAARC, NETGEAR said “We are delighted to host such events to tap into the vast potential present in the AV market by showcasing Pro AV product lines. Our business in India is purely driven by the channel partners and therefore it is critical that we educate our partners about our offerings. We are committed to the consistent delivery of best-in-class connected network solutions for the professional AV market. From our industry-leading product suite and unmatched service and support, the NETGEAR promise is to meet and exceed our commercial partners’ requirements at any stage of their growth journey.”

The AV over IP is a fast-growing market and for good reasons: high quality, low latency video and audio distribution with increased scalability have far more room for innovation. The company has more than 200 switching products in the portfolio that can be leveraged to power cameras and other security and surveillance products. With such a large portfolio customers are able to customize and order exactly the combination of their needs with room to expand for the future. These switches also provide businesses the ability to connect any type of AV over IP device, which offers flexible speed options from 1 Gigabit up to 100 Gigabit per port.

NETGEAR’s AV-focused division has been recently launched to concentrate on the needs of both the commercial and residential custom integration AV markets. This includes products that are only available in the AV distribution channel, design teams for Pro AV and Pro Wi-Fi installations, and software to help configure and manage wired and wireless networks.

NEW DELHI, 23 February 2023 — Renewables will remain the darling of the global energy transition, yet risk managers will face multiple challenges arising from a ‘new trilemma’. It comprises the convergence of:

• · The need for net-zero energy security,
• · unsettled global macroeconomics, and
• · rising demand for renewable energy in an era of squeezed supply of inputs.

This trilemma will escalate risk management and ESG as key issues for the renewables industry in the year ahead, according to Renewable Energy Market Review 2023, published today by WTW (NASDAQ: WTW), a leading global advisory, broking, and solutions company.

The Review, subtitled Geopolitics, inflation, and the energy transition – Where do renewables go from here? includes contributions from more than two dozen international experts and specialists. Together they provide a comprehensive and up-to-the-minute analysis of opportunity, risk, and insurance for the global sector, from floating solar in Asia to battery storage in Ireland. Throughout, the need to balance risk and opportunity in a changed economic, political, and social environment comes to the fore.

Contributing author Margaret-Ann Splawn, Executive Director of the Climate Markets & Investment Association, says: “Macro events and trends such as inflation, cost increases, security, and supply chains are impacting the renewable energy industry, making the current business environment a challenging one for risk managers. Several important steps will help them to assess their own vulnerabilities in the transition to Net Zero and protect themselves from current and future ESG and climate-related risks.” In her contribution, Splawn advises risk managers to:

1. 1. Understand their own ESG and sustainability position.
2. 2. Adopt a reactive risk-response view.
3. 3. Play a strategic role across the company.
4. 4. Work in concert with relevant stakeholders.

Despite the challenges, the renewable energy outlook in Asia remains promising, with significant capital injection expected into the sector. In particular, floating solar has gained traction and will play an important role in the energy transition of countries such as China, India, and South Korea. This also coincides with India’s shift towards alternative renewable sources and technologies such as Round the Clock (RTC), Battery Energy Storage Systems, and Wind Solar hybrid projects to meet its clean energy transition goals.

Renewable energy is a key growth area for insurers and premium rates are expected to increase. However, newer technologies could be met with reluctance and low-risk appetite from insurers due to their limited technical understanding and lack of historical loss data.

Ankush Gupta, Practice Leader – Renewable Energy, WTW says: “With the increase in Renewable Energy premiums, some large Independent Power Producers (IPPs) have started considering the possibility of a reinsurance program for their Solar portfolio. The Wind portfolio continues to be a non-preferred line of business, due to unfavorable loss ratios, OEM financial health, and the overall complexity in the nature of the operation. For non-traditional solutions such as Weather Derivate insurance cover and Module Performance Warranty, the market relies on reinsurers, with fronting by local partners. With lenders imposing a requirement for future-proofing these projects, we are seeing increased inquiries on these insurance covers.”

“The renewable energy sector in India has seen an influx of capital investment and for this trend to continue, the risk profile of the power plant must be satisfactorily managed during the entire life cycle of the project. As the sector grows to its full potential, the role of intermediaries and specialists becomes even more critical. WTW will continue to engage all key stakeholders in ensuring the right information and insight is made available to mitigate risk and minimize coverage restrictions.” adds Gupta.

Spectrum Metro has relaunched the second edition of its successful customer offer, “Book Your Luck 2.0 – Best Hua Behtar.” After the successful response received in the first edition, Spectrum Metro has announced that out of all the customers booking their retail spaces in Phase 2 of the project between February 10 and April 10, 2023, 125 lucky customers could grab exciting rewards. The offer would be applicable to all bookings, irrespective of plot sizes or prices. The rewards include valuables like a brand-new XUV. In addition to this, the investors will have a golden chance to win international holiday packages, electric bikes, iPhones 14, gold coins, LED TVs, air conditioners, and exciting gift vouchers.

Mr. Ajendra Singh, VP-Sales and Marketing, Spectrum Metro, said, “Spectrum Metro never misses an opportunity to unveil exciting offers to its existing and prospective buyers. “Book Your Luck 2.0 – Best Hua Behtar” is our strategy to present gratitude to our customers in the form of exciting gifts and vouchers on bookings. The results of the draw will be announced in April. The previous edition witnessed a massive response from buyers, and the same trend started emerging as soon as we launched the second edition. We are looking forward to having a long-term alliance with the customers and leaving them happy and satisfied with our offers and services.”

Spectrum Metro is a high-street commercial project located in Sector 75, Noida, and shares door-step connectivity with Aqua Line’s Sector 50 metro station. “Book Your Luck 2.0 – Best Hua Behtar” is announced in retail stores in Phase 2 of the High-Street Commercial project.

New Delhi, 23 February 2023: Hisense, a global leader in consumer electronics and appliances, is set to revolutionize the Indian market with its latest air conditioners, the IntelliPRO and CoolingXpert. These feature-rich ACs are packed with a wide range of features, such as a WIFI Voice Control, 5-in-1 Convertible Pro and many others, and also provide a 10-year warranty on the compressor. The IntelliPRO and CoolingXpert offer capacities ranging from 1 ton to 2 ton, with prices starting from Rs. 31,000/-, and are available at leading electronics stores across India.

Instilled with next-generation features, the new Hisense IntelliPRO comes with WIFI and voice control, easing up midnight remote hunting as it controls the temperature and modes with just a voice command. Equipped with a 4-way swing, the AC ensures uniform and consistent cool air throughout the room, making the user’s experience accessible and comfortable.

Unique features such as the sleep mode, which automatically changes the temperature, and the 5-in-1 convertible mode paired with an inverter compressor that adjusts energy usage save up to 36% on energy usage, making the home more environmentally friendly. Additionally, both ACs have 100% inner-grooved copper tubes that provide long-term use and excellent cooling efficiency for much-needed seasonal changes.

Supporting health in a harmful environment, both IntelliPRO and CoolingXpert come with a PM2.5 health filter that protects your health by filtering out harmful PM2.5 pollutants in the room, as well as an auto-clean mode that prevents mold, moisture, and dust from accumulating in the indoor unit, giving a strong and odour-free cooling home.

Stating on the launch, Mr. Steven Li, MD of Hisense India, said, “Hisense India is focused on bringing innovative and high-quality products in various categories to offer the best quality products and services to attract Indian customers. The launch of the IntelliPRO and CoolingXpert air conditioners is a continuation of this commitment and a step towards providing customers with unparalleled comfort and convenience at home. The AC’s features not only provide customers with a delightful experience but also help save energy and maintain a healthy home environment. We are excited and looking forward to bringing more world-class products in various categories.”

Next-Gen Hisense AC features include –

Wi-Fi & Voice Control

The IntelliPRO comes equipped with WIFI Smart controls, making it easy to operate the air conditioner from anywhere with your smartphone, tablet or with just voice using Google Assistant. The access-free benefit enables users to set temperature, change modes, set temperature, etc.

Health Filter and Auto Clean

IntelliPRO and CoolingXpert come with a PM2.5 health filter which protects your health by filtering out harmful PM2.5 pollutants in the room. Auto clean mode prevents mold, moisture, and dust from accumulating in the indoor unit, allowing the user to enjoy strong and odour-free cooling at home.

Quick Chill

Stepping in from a hot and humid environment the Hisense QSD technology brings Intelligent Inverter Compressor high speed running for a quick and effective chill on demand.

5-in-1 Convertible Pro

Both ACs have 5 modes which can be chosen depending on how much cooling power is needed. Starting from 50%, it goes up to 110% in quick time, giving a powerful and instant chill room.

Corrosion Shield

The Ac’s are equipped with indoor and outdoor unit’s hairpin coating technology and blue fins to prevent rust and ensure durability and longevity.

Smart Modes

Swap between different modes as per room requirement to make the most of your AC rather than fumbling between temperature and fan speeds. The AC automatically selects the best temp and fan speed based on that mode for best performance.

Stabilizer-Free Performance

Even at extreme temperatures, this air conditioner operates smoothly in voltage circumstances ranging from 140V to 290V. This saves the expense of purchasing a separate stabilizer.

100% copper & Eco-friendly Refrigerant

This air conditioner’s evaporator and condenser are composed of 100% inner-grooved copper tubing for improved operational safety, increased hardness, easier maintenance, long-term use and high-efficiency heat exchange. Air conditioner uses the R32 eco-friendly refrigerant, which emits fewer greenhouse gases and requires less refrigerant.

Smart Diagnosis

The smart diagnosis mode will show an error code for easy problem diagnosis and quick resolution. Offering a comfortable feel at home. Hisense ACs are a must-buy for the cool season knocking on the door.