Forescout’s Vedere Labs details Deep Lateral Movement in OT Networks, provides Mitigation Strategies

India – February 14, 2023: Fore scout’s Vedere Labs, today released its research report on Deep Lateral Movement: how advanced adversaries can move laterally among devices at the controller level – also known as Purdue level 1 or L1 – of OT networks. This is the first systematic study into deep lateral movement, a type of infiltration method adopted by attackers to gain deep access to industrial control systems and cross often overlooked security perimeters, allowing them to perform highly granular and stealthy manipulations as well as override functional and safety limitations.

This research demonstrates that there is a lot of ‘network crawl space’, that is, space that is not on asset owners’ radars, such as links that run between security zones at deep system levels that might not receive the attention they deserve. To close these gaps, an L1 device that sits between segments still needs a corresponding perimeter security profile.

Commenting on the latest research, Daniel dos Santos, Head of Security Research at Forescout, said, “Unsecure OT L1 devices often become the target of cyber attackers through deep lateral movement, largely due to gateways enable direct communications between L1 devices on the edge and cloud platforms amidst the rise of Industrial Internet of Things (IIoT) that potentially exposes the soft underbelly created by limited perimeters beyond the traditional hardening at the intermediate Purdue levels. Our research deeply assesses the issue, which also provides the cybersecurity community with methods to mitigate risk.”

In the proof-of-concept developed for this research, Vedere Labs uses two new vulnerabilities that we are publicly disclosing for the first time: CVE-2022-45788 and CVE-2022-45789. They allow for remote code execution (RCE) and authentication bypass, respectively, on Schneider Electric Modicon programmable logic controllers (PLCs) – one of the most popular families of PLCs in the world, used in several critical infrastructure sectors. These issues were found as part of our OT: ICEFALL research in 2022 but were not disclosed then at the request of the vendor. More details about the issues are available on Schneider Electric’s advisories SEVD-2023-010-05 and SEVD-2023-010-06.

“There is little prior work on lateral movement for L1 devices, which has primarily focused on worms moving between identical L1 devices on the same segment or upstream hacking to L2 and above (e.g., from a PLC to an engineering workstation). We hope that with this new research, we increase the cybersecurity community’s understanding of deep lateral movement and how to mitigate attacks,” said Jos Wetzels, Security Researcher at Vedere Labs.

OT L1 devices such as PLCs are notoriously insecure. RCE has been demonstrated against many of them using techniques such as insecure engineering interfaces (see OT: ICEFALL), malicious logic or firmware downloads and memory corruption vulnerabilities (see Project Memoria). Additionally, malware such as TRITON has shown that real-world threat actors are both capable of and interested in developing such capabilities.

The newly uncovered issues, summarized below, only affect the Modicon PLC Unity line. CVE-2022-45788 is an example of RCE via an undocumented memory write operation, while CVE-2022-45788 exemplifies a broken authentication scheme. As we explain in the technical report and demonstrate in the proof-of-concept for L1 lateral movement, when combined, these vulnerabilities can lead to RCE on Modicon Unity PLCs.

With the access attackers achieve through deep lateral movement, things might become possible that magnify the impact of an attack. Mitigating the risks of deep lateral movement requires a careful blend of network monitoring to detect adversaries as early as possible, visibility into often overlooked security perimeters at the lower Purdue levels, and hardening the most interconnected and exposed devices.

Love is in the Pair: Step up Your Style Game this Valentine’s Day

While you plan the most out-of-the-world date with your partner, here are some expert tips from Ankur Rastogi, Head of Collection, Bata India, on how to ace your Valentine’s date look with the right footwear.

NORTH STAR BEIGE SNEAKER FOR WOMEN

Sneak in some Love

If your partner is a sneakerhead, then this is just the footwear you need for your casual day out. Impress your partner with the right balance of comfort and romance in these chunky pink and white sneakers. Whether it’s a coffee date, a pizza binge or a romantic hike, a good pair of kicks is all you need. Don’t worry if you are running late, these shoes will help you run for your love!

I Formally Declare

HUSH PUPPIES LIGHT BROWN FORMAL SHOES FOR MEN

Going out for a fine-dine date with your loved one? This pair of light brown shoes is just what you need. The sleek lace and pointy toes are the right amount of edgy for your fine dining soirée. So, suit up and amp up your look with the pair of Hush Puppies Light Brown Formal shoes to woo your partner this Valentine’s!

MARIE CLAIRE SILVER STILETTOS LHEELS FOR WOMEN

Head Over Heels

Heels are the date night classic. Be it that sizzling neon suit or the classic black dress, you can never go wrong with some glamorous heels. After all the fuss with your outfits and makeup, don’t forget that footwear could make or break your ensemble! Get yourself some kitten heels, pumps, or platforms for that matter, and amp up the look to a complete 100.

You Make Me Blush

MARIE CLAIRE NUDE CHAPPAL FOR WOMEN

Who said you have to compromise on glamour just because you don’t want to put on a pair of heels? This pair of blush flats is the perfect example of glam meets comfort. The strap is intricately sequined in accents of purple, white and gold to add to the glimmer of your ensemble. A pair of flats like these can make sure you breeze through your date and also make heads turn!

Slip in love

BATA TAN SLIPON FOR MEN

Slip-ons are the epitome of cool comfort. These tan slip-ons are here to express your ‘easy-breezy, cuddle-squeezy’ love for your significant other. Whether you choose a jacket, hoodie, or even a semi-formal look, they can elevate any look with a cool style quotient.

Muscle & Strength India Signs renowned fitness influencer Tarun Gill as Its Brand Ambassador

New Delhi, February 14, 2023: Muscle & Strength India, one of the country’s leading retailers of fitness supplements & nutritional products has signed renowned fitness influencer and athlete Tarun Gill as its Brand Ambassador. As part of this association and one of the biggest deals in the fitness industry, Tarun will be spearheading several initiatives for the brand in the space of health, wellness and nutrition and also appear in multiple campaigns which will run across multiple platforms promoting the brand. The regional connection coupled with the immense popularity of Tarun Gill in the fitness arena will help the brand create solid footholds and increase brand recall as well as market share especially in Tier 2 and Tier 3 cities. This partnership also showcases the brand’s commitment to the local and regional athletic scene and drives the message of healthy supplements for active lifestyle & good health.

After working with leading corporates, Tarun took up fitness as a full-time career, becoming India’s first full time fitness Youtuber and his transformation has won him accolades globally. With a fan base of over 10 million across his social networking platforms, Tarun Gill has inspired many with his fitness journey and is a classic example of willpower and determination. His interviews have garnered more than 10 billion views and have changed the lives of over 200 Indian athletes helping them with sponsorships and recognitions. In his YouTube talk show TG Talks, Tarun has featured over 500 Indian athletes cutting across all sports including bodybuilding, wrestling, kabaddi, and athletics. Tarun had also launched India’s biggest fitness league, IFL, along with Bollywood actor, Suniel Shetty.

Muscle and Strength India, which currently has 25 stores spread across multiple cities has the widest range with over 1000 fitness supplements and nutrition products from 42+ brands. The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements etc manufactured by international fitness brands under a single roof. These products are used for athletic performance, fitness and overall wellness. The company is looking to expand aggressively in the country through franchisee route as it seeks to deepen its presence in India’s growing nutritional supplement space.

Speaking on the association Mr. Praveen Chirania, Founder, of Muscle and Strength India, said, “We needed a credible face who could help people understand the role of supplementation in addition to a balanced diet. We are immensely happy to have Tarun Gill onboard as our brand ambassador he has carved a distinctive niche of himself in the fitness sector and hence our association with him is a natural choice. His transformation in recent times has been truly inspirational to many across the globe. His versatile, vibrant, energetic and lively personality knits a perfect horizon and panache for our brand. This association aligns with our plan to further fortify our footprint across the country, especially in tier 2 and tier 3 cities where he has a strong fanbase and create many more captivating stories fuelled by healthy fitness supplements & nutritional products.”

“It’s an honor for me to partner with one of India’s fastest growing brands as we share a common set of values. I am more than happy to endorse Muscle and Strength India because I have been using these products for the last couple of years and the results are clearly visible. Our lifestyle today is fast-paced and it is difficult to keep up with all the required nutrients that are essential on a daily basis for the body and general well-being. People should understand the virtues of being fit, healthy, and eating right.” said Tarun Gill.

“Tarun exemplifies our commitment to fitness which is unparalleled. This makes him the perfect partner to further amplify our ethos of helping people live better, healthier lives. With the increasing focus on fitness and healthy living, it is important for us to come to the forefront and provide customers with options to get fit the right way and also provide them with the energy required to fulfill their responsibilities in different facets of their daily lives. The brand also lends its support to aspiring bodybuilding athletes from across the country and also associates with the major bodybuilding and fitness events in an effort to keep the culture of fitness alive.” added Praveen.

India is at an apex of a fitness revolution where the larger population embraces the fitness industry. In a short span of time, Muscle & Strength India has already made its mark with its authentic and genuine health supplements and endorsed by celebrities and athletes like Mika Singh, Prince Narula, and Shreyas Talpade amongst others. Muscle & Strength India has also won the award for Best Health Supplement Chain in India recently which was presented by renowned Indian actor and film producer Arbaaz Khan.

InsuranceDekho Raises $150M in Series A Funding

Mumbai, 14th February 2023:InsuranceDekho, India’s leadingInsurtech player, today said it has raised $150 million in Series A funding consisting of a mix of equity and debt, the largest ever series A round by an Indian Insurtech company. The equity round was led by Goldman Sachs Asset Management and TVS Capital Funds with participation from Investcorp, Avataar Ventures, and LeapFrog Investments.

InsuranceDekho was founded by Ankit Agrawal and IshBabbar in 2016. Since its inception, the company has seen significant premium growth and aims to achieve annualized premium run rate of INR 3,500 crores by March 2023.

The latest funding will be used to scale up InsuranceDekho’s product and technology functions, expand to new markets, launch new innovative products in the health and life categories, grow the company’s Micro, Small & Medium Enterprise (MSME) insurance business, strengthen its leadership team and pursue inorganic growth opportunities.

Ankit Agrawal, CEO and Co-founder, InsuranceDekho, said: “We need to go beyond the urban regions when it comes to insurance penetration in the country. To realize our goal of democratizing insurance for the general public, we are expanding our reach and will continue to build on our tech-based solutions and empowered advisors so that they can serve every village and region of India by the end of the year. India is on the verge of a revolution in insurance, and InsuranceDekho is well positioned to meet the insurance needs of every Indian.”

IshBabbar, CTO and Co-founder, InsuranceDekho, said: “Insurance distribution in India is a complex problem that needs innovative solutions. The fundraise will enable us to deploy scalable Insurtech solutions in the areas of data analytics, Artificial Intelligence, last mile servicing and claims management while keeping customer experience at the core of everything.”

India’s current insurance penetration is 4.2%[1] of GDP compared to 12%[2] in the USA and 7%2 globally. Almost 85%1 of India’s existing insurance premium is centered in the metros and Tier 1 cities. InsuranceDekho aims to change that. As part of its mission to provide access to insurance throughout the country, InsuranceDekho gets 82% of its premium from Tier 2 and beyond regions. It is present in more than 1,300 towns covering 98% of pin codes in India and is working towards establishing 100% penetration in the country.

By the end of this calendar year, InsuranceDekho aims to have more than 200,000 insurance advisors active on its platform. In (Interstate) ID is expanding its team very aggressively and aims to have a network of (XX) insurance advisors in near future. Typically, most InsuranceDekho insurance advisors observe a threefold[3] increase in total household income within six months of being associated with the company. The advisor’s ability to earn more allows them to significantly improve the quality of living for their families.

InsuranceDekho works with most insurance providers and has direct integration with 46 insurance companies across India offering more than 380 insurance products including 175 products for health and life. InsuranceDekho intends to expand its portfolio by offering more products in near future.

Haitong Securities India acted as the sole financial advisor to the fundraising.

Amit Jain, CEO and Co-founder, CarDekho Group, said: “Celebrating the spirit of entrepreneurship and thriving on the robust value system, CarDekho Group has promoted the culture of being a ‘House of Founders’ who have fostered various disruptive ideas and propelled these businesses to the orbit of sustainable growth with profitability. It’s heartening to see that InsuranceDekho under Ankit’s leadership, has come a long way as it continues to disrupt the Insurtech space in India by leveraging its unparalleled unit economics, the best technology, phenomenal partner practices, and innovation to set new benchmarks in stakeholder experience.”

RajatSood, a Managing Director at Goldman Sachs Asset Management said: “Technological innovation is transforming the Indian insurance industry by making coverage more accessible and affordable. InsuranceDekho has demonstrated a proven ability to bring new-to-insurance channel partners to their platform, while empowering them through technology-based solutions and working closely with insurers. We look forward to leveraging our global domain expertise and supporting the management team in its expansion to provide broader coverage and more solutions nationwide.”

Praveen Sridharan, Partner, TVS Capital Funds said: “Though insurance is vital for the financial security of everyone, its penetration is still at 4.2% of Indian GDP compared to a global overage of 7.4%. The key for this is to access the middle and lower middle-income class—the next 400 million—living in the next 1000 towns of India. InsuranceDekho, with its agency model and digital DNA, offers a powerful mechanism for this penetration to expand. We are convinced of the InsuranceDekho model. Of course, we always back founders who can demonstrate bringing alpha and were impressed with Ankit and the team basis their execution capability, operational excellence, and superior technology skills. We are delighted to partner in their journey of enabling access to insurance products to the 600,000 villages of India.”

VarunLaul , Partner, Investcorp said: “InsuranceDekho has adopted a very innovative approach in addressing the underserved insurance industry in India, under the leadership of Ankit and Ish. This is Investcorp’s first investment into the Indian Insurtech market and we are excited to support InsuranceDekho in its journey to make insurance more readily available to people.”

Nishant Rao, Founding Partner of Avataar Ventures added: “We are big believers of the immense growth opportunity from better serving Bharat. The pandemic also taught us all the precious value of life and the adverse impact of disrupted household financials. In Ankit and team, we found the unique combination of the best tech, the right culture and deep operational rigor required to create innovative insurance offerings needed for the Tier 3+ markets – key to unlocking success here differs greatly from metro India. GivenAvataar’s Operating VC model, we will work closely with the InsuranceDekho team to deliver on its ambitious growth goals!”

Stewart Langdon, Partner, LeapFrog Investments, said: “InsuranceDekho is leading the way in the Indian Insurtech space, equipping consumers across the country with access to insurance, providing families with the tools to improve their financial security. This investment aligns with LeapFrog’s impact objectives to enhance financial inclusion in underserved communities by protecting families from incidents that could contribute to them falling into poverty. We are pleased to have contributed to what is the largest ever Series A fundraise by an India Insurtech business, and to continue to support the business on its impressive journey.”

Migraine and Mental Health: Understand the Impact of This Head-Pounding Pain on Your Wellbeing

 By Dr Bhakti Gajjar, Consultant Neurologist, HCG Hospitals Ahmedabad

People who live with migraine know the actual grief they bring in – rattling auras, throbbing pain, nausea, pain in the eyes, and seeing spots of flashlights, sensitization to various environmental factors. It may look like just another kind of headache for a common person, but people accustomed to it know what a nightmare it can be. Whether they happen continuously or are episodic, migraine attacks can cause stress. Also, stress can trigger migraine episodes, a vicious cycle that may be difficult for you to escape.

Migraine commonly affects young age group and is triggered by work pressure, anxiety, stress and many environmental factors. Most people who suffer from migraine find difficult to give their full in work or do routine activities during an episode, so it affects many aspects of person’s daily life.

What Is Migraine?

Migraine is a neurological condition, a type of primary headaches that leads to pulsating headaches, mainly on one side of the head but can involve whole head. The symptoms can be mild, moderate, or severe that vary from person to person. Migraine episodes can last a few hours to days, and pain can be so bad that it impedes your normal routines. There are many trigger factors like light, stress, lack of sleep, empty stomach for long time, sudden change of atmosphere, cold weather, hormonal changes and many more. It is variable from person to person.

Common types of migraine include migraine with aura and migraine without aura.

1)Migraine without aura develops in phases. Premonitory phase-person experience symptoms like fatigue,mood changes,sensitivity to light and sound. Headache phase-moderate to severe headache lasting for 4-72 hours, throbbing and worsen with physical activity. Postdrome follows the migraine attack, have symptoms like fatigue and low mood.

2) Migraine with aura-An aura is a term used to describe the symptoms a person may experience before sometime of headache attack. An aura presents with temporary vision issues like flashes of lights or blind spots or other hindrances such as a tingling sensation on one side of the face or in the arm or leg and problems speaking.

3) Chronic migraine-A headache on at least 15days per month, with 8 of those days featuring migraine symptoms, must occur for more than 3 months. When people overuse pain relievers, they may develop drug overuse headache.

Other types :

  • Migraine with brainstem aura
  • Hemiplegic migraine
  • Retinal migraine

Diagnostic criteria vary depending on the type of migraine. We clinicians look for a pattern of recurring headaches and accompanying symptoms. Also duration and intensity of symptoms. Migraine diary with type, duration and frequency of symptoms could be of great help.

What Is Association Between Migraine And Mental Health?

Well, both migraine and mental health are intimately related. It is essential to understand the potential impacts of migraine on mental health and vice versa. Moreover, regulating one often involves managing both. At times people with migraine develop anxiety, while mental health condition comes first for a few people. Not only anxiety but many mental conditions like depression, stress disorders, and sleep disorders are interconnected with migraine. These conditions are more likely to affect a person if someone else in the family has them. Migraine and many mental health disorders affect similar chemicals in the brain. Following areas are involved in migraine and mental conditions.

There are several reasons why chronic migraine can affect a person emotionally. Thinking about when the next episode will spurt can cause anxiety, and living with persistent worry can also lead to depression. Also, chronic pain itself is so stressful for both the mind and body. Long-term stresses are known to impede the balance of hormones and chemicals in the brain and nervous system, affecting moods, and eventually, stress can make migraine bad.

Migraine, in most situations, can intrude with work, home, and social well-being, making you feel isolated and affecting your mental health. Also, the impact of chronic migraine can harm your self-esteem.

Current hypotheses on the neurobiological mechanism underlying the contribution of depression and anxiety to progression of migraine include shared dysfunction of the serotonergic system.

If you have chronic migraine:

  • Take measures to look after your mental health
    Do things that can lessen stress and anxiety
    Seek medical help when needed

Cause Or Effect?

The cause-effect relationship between mental ill-health and migraine is unclear , with possibility of bidirectional relationship. Depression is believed to be a strong predictor for episodic to chronic migraine; however, treatment for migraine does not ease anxiety or depression.

This link is bidirectional, with both contributing to the progression of the other. Some studies reveal that both migraine and depression may be caused by an underlying genetic factor, an environmental trigger, or both. Also, serotonin dysfunction plays a remarkable role in developing anxiety and depression. Genetic mutations can impede serotonin signalling in individuals with stress as well as those with migraine.

In addition, certain medications that treat migraine (triptans) work by targeting serotonin receptors in the brain. Thus, serotonin also controls the relationship between migraine and mental wellbeing.

Hormones also play a role.

Some women experience menstrual migraine, which develops immediately before or after the cycle. In addition, oestrogen levels are low during menstruation, which indicates that oestrogen deprivation may play a vital role in the development of migraine and mental ill-health.

Treatment

Migraine attacks are commonly managed by abortive medications like non-steroidal anti-inflammatory drugs. Preventive medications like antidepressants, antiepileptic drugs are added to treatment. For a few people, combining antidepressants with other medications that directly treat migraine may be very beneficial. We can use mono-therapy for both migraine and headache, different treatments for both conditions or sequential treatments.

Behavioural treatments are often used to treat migraine. Biofeedback therapy measures stress signals like muscle tension or body temperature to help people recognize the causes of stress so that they can react in real-time to enhance relaxation. Since psychiatric comorbidities so intricately affect migraines, their management becomes essential part to screen in patients with migraines.

Biofeedback therapy is mostly combined with relaxation training, which is a proven technique to ease stress which includes:

  • Deep breathing
  • Gradual muscle relaxation relaxation routines

Simple Tips to Manage Your Mental Well-being

Well, following a disciplined lifestyle help a person control emotional health, which can eventually help you have lesser or milder headaches.

  • Stay connected with family and friends
  • Get sound, restful sleep
  • Exercise regularly

Practice relaxation techniques to mitigate stress

Eaton showcases its advanced sustainable aerospace technologies and products at Aero India 2023

Bangalore, India. Power management company Eaton participates in the 14th edition of Aero India 2023—biennial Aero show and aviation exhibition in India from February 13–17, 2023, at Bengaluru’s Yelahanka Air Force Station. With a footprint spread across 41 global facilities, Eaton’s Aerospace Group manufactures hydraulic, fuel, oxygen, air conveyance, electrical, motion control, and engine solutions; and serves the leading OEMs in the industry.

Commenting on Eaton’s presence in India, Desmond Goh, Managing Director – Asia Pacific, Aerospace Group, Eaton, says, “Eaton has been in the Indian skies for decades. Eaton’s Aerospace Group takes pride in being a distinct contributor to the growth of both military and commercial aviation sectors, along with the platforms being introduced to these markets by global OEMs. Eaton in India is uniquely positioned to serve as a strategic location to enhance Eaton’s global competitiveness.”

During the 5-day expo, Eaton will showcase a diverse range of its advanced sustainable aerospace technologies and products, which include conveyance, electromechanical actuators, engine solutions, hydraulic pumps and motors, and fuel systems.

Nikhil Joshi, Country Manager, Aerospace Group, Eaton, India, adds, “Aero India Expo is one of the largest congregations for players in the aerospace industry. Platforms like these are instrumental in enabling businesses to explore the latest product and technology trends in the industry. Our participation exhibits Eaton’s commitment to delivering safe, reliable, and efficient solutions for the Aero segment.”

Eaton’s aerospace footprint in India includes two manufacturing plants in Coimbatore and Bangalore, three sales offices in Coimbatore, Bangalore, and Delhi, and engineering support from Pune. In the aerospace industry, Eaton’s portfolio includes hydraulic, fuel, oxygen, air conveyance, electrical, motion control, and engine solutions, as well as aftermarket service and support. Eaton serves commercial and military aerospace, marine, and defense markets worldwide.

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably, and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy, helping to solve the world’s most urgent power management challenges, and doing what’s best for our stakeholders and all of society.

Founded in 1911, 2023 marks Eaton’s 100th anniversary of being listed on the New York Stock Exchange. We reported revenues of $20.8 billion in 2022 and serve customers in more than 170 countries. For more information, visit www.eaton.com. Follow us on Twitter and LinkedIn.

CheQ crosses INR 60 Crore in transactions during 30 days of beta, opens waitlist for public launch

India, 14th February 2023– Bengaluru-based fintech startup, CheQ Digital Pvt Ltd, has announced the public launch of its flagship CheQ app, after a successful beta campaign that saw it clock INR 60 Crore worth of transactions in 30 days.

Starting today, users will be able to download the CheQ app (available on Android & iOS) and join a waitlist. Once on the waitlist, they can unlock early access by referring 2 more users to the app. To incentivize early adopters, the company is offering 100 CheQ Chips as a signup bonus and an additional 100 chips on every successful referral.

CheQ Chips are the app’s in-app currency received as a reward for every payment on CheQ. They can be redeemed for vouchers from the top 40 brands in the country or converted to cash & taken to the bank. The beta period saw more than 16,000 vouchers being redeemed by users, with those from Amazon, Flipkart, Myntra, Swiggy & Zomato being the most popular.

Commenting on the launch of the waitlist, Aditya Soni, Founder & CEO, CheQ said, “We are thrilled with the results of our beta program, which saw more than 7,000 active users make over 45,000 transactions over a short period of time. This success far surpassed our original goal of onboarding 500 users and serves as a huge confidence boost for us. With the launch of our waitlist, we take our first step toward making CheQ India’s best credit repayment platform.”

Founded in 2022, CheQ aims to help users understand, manage and leverage credit in ways that augment their lifestyle choices. And while doing so, make the experience fun and rewarding. The CheQ app will allow users to pay their credit card bills, loan EMIs from one place and get 1% back as CheQ Chips on every payment.

The company raised $10 million in July 2022 in a seed round that saw participation from marquee investors like 3one4 Capital, Venture Highway, Multiply Ventures, Mars Shot Ventures, and Veda VC.

Update That’s An UpGreat! PokerBaazi rolls out its new app update with the all new PokerBaazi 3.0.

New Delhi, February 14, 2023: PokerBaazi, India’s biggest poker platform, today announced the launch of their latest and biggest app update of the year with their campaign #UpGreat. The new update will bring in an improved and refreshed way to enhance the user experience on the PokerBaazi app. The company’s last major app update came in May 2021 with the rollout of version 2.0 which was an entirely new product based on the latest tech stack. While the company has added more to it with follow-up app updates since PokerBaazi 3.0 is more focused on bringing powerful yet meaningful enhancements to make the Poker gameplay experience more engaging and immersive.

Staying true to its launch campaign called #UpGreat, this version of the Poker app delights its customers with a new animation engine that brings the game animations much closer to a real-life experience. Along with this, the brand’s in-house technology team has ensured further ease of use for its users by enhancing its UX design on both app navigation and gameplay screens. It has also featured a new and innovative game format called ‘All-in or Fold’ which is expected to drive more user engagement.

Speaking about the launch, Mr. Navkiran Singh, Founder, and Chief Executive Officer, of Baazi Games said, “While working backward and analyzing user interaction at every stage of the game, we brought in several improvisations in the entire user journey to deliver a whole new experience to our users. Technology is a driver in the product industry today and with our motto of ‘never stop improving’, we love to constantly innovate and improvise. Our users have shown immense love for our product and today, I am really proud that we are delivering this truly #UpGreat update to them.”

The latest app version comes with powerful tech upgrades which provide 2x game loading speed while consuming up to 50% lesser CPU consumption.

Avneet Rana, Co-founder at Baazi Games, who also heads the product & technology, said, “Being a multiplayer gaming platform, a fast and seamless user interface (UI) is a key element and tech innovations to improve the gameplay experience by incorporating the finest design and UX details has been one of the USPs of this update. A considerably better app performance, added engagement features, and a new game format will not just entertain our existing users but also engage the users who join our platform new. ”

PokerBaazi has been at the forefront of technological advancements from the very outset. As India’s leading Poker operator, PokerBaazi is set on its vision to make Poker a household game in the country by making the game more engaging and adaptable for Indian audiences.

Mobex Introduces Valentine’s Day offer

With Valentine’s day being just around the corner, Mobex has introduced a special offer that comes with several benefits like earphones at an unbelievable discount, launching new gadgets, and much more. Here’s everything you need to know about the Mobex Valentine’s Day offer.

In celebration of Valentine’s Day, Mobex is running a special offer for the 14th of February in which they will be giving away earphones at just Rs. 14! Along with that, they are also offering a discount of flat 14% off on all their products which you can claim by using the product code “LUV14” valid till the 14th of February. Additionally, they are also launching a refurbished iPhone 14 starting at Rs. 62,999 only.

Founder of Mobex, Mr. Krunal Shah said, “I adhere to the fundamental principle “Choose nature before new” and hence established Mobex with the purpose of providing consumers with a cost-effective way to upgrade the gadgets they already own while maintaining sustainability as the cornerstone. The product selection includes anything from smart watches to laptops, audio products, and smartphones. Additionally, we provide all kinds of electronic repair services and have reached the pinnacle of quality and customer service owing to our more than a decade of expertise and knowledge of the industry.”

Be your own valentine and make heads turn in the stunning platinum jewellery by PLATINUM EVARA

India, 2023: With Valentine’s Day around the corner, dedicate this time of the year to celebrating self- love! True happiness always begins with loving yourself. So this month of love, be your own Valentine by gifting yourself a metal that is just as unique and rare as you are – precious platinum.

Born from the stars, platinum is one of the rarest metals to exist on this planet, akin to the rare and progressive choice of young women who wear their identity proudly on their sleeves. Platinum’s intrinsic durability and strength, allows this white metal to stay untarnished through the passage of time, and lend itself to timeless jewellery designs. Crafted from 95% pure platinum, Platinum EVARA by PGI India offers a curated collection of exquisitely crafted platinum jewellery. Embedded with meaning, every piece in this collection is an ode to the woman who stays true to her core and embraces all parts of herself.

Be it casualwear, party wear, workwear or even Indian wear, the stunning collection by Platinum EVARA promises to take the style quotient a notch higher by offering designs that complement and elevate different looks across occasions. The versatile range includes an array of designs that range from captivating necklaces and alluring wristwear to intricately crafted earrings and elegant rings. Delicae yet seamless forms, combined with alluring diamond cuts come together to create one-a-kind pieces that seamlessly complement your outfits while making a discerning style statement.

As much as we cheer for our loved ones, it is equally important to also be your own biggest cheerleader. There is no love like self-love and no better time to accept and appreciate yourself, as you take those strides to own your individuality. So, this Valentine’s Day, celebrate self-love as you pick from a stunning array of platinum jewellery pieces from Platinum EVARA’s curated collection for yourself!

Platinum dancing lines:
This elegant chain, crafted in rare platinum features cylindrical platinum forms of mismatched lengths. Symbolic of life’s many highs and lows, and your decision to face them all while owning the woman within in her purest, most unabashed form.

Platinum beaded glory:
You are defined by the many facets of your personality that seamlessly come together to create your unique identity. This is represented in the multi-faceted design of this interlinked bracelet, where rose gold and platinum pellets come together to form a unique design narrative.

Platinum Seamless Elegance:
This bracelet with fluid lines of platinum coming together in a diamond studded centre is a statement in simplicity. A reminder that you must celebrate your unique identity even in those seemingly simple yet meaningful everyday moments that bring you joy and comfort.

Platinum Magical Hurricane Earrings:
Wear these magical hurricane earrings and let the world know who you are. Crafted in platinum, a metal known for its inherent resilience, these earrings can stand the test of time akin to your own story.

Platinum Starfall
Like a stunning medley of shooting stars falling from the night sky, this piece is designed to remind you that you leave an indelible impression on those around by simply walking through life, being true to yourself.

Platinum EVARA offers a curated selection of exquisitely crafted platinum jewellery pieces for women, which is available across leading jewellery retail stores in India.