Chandigarh, 12th February 2025: Axis Bank, one of the largest private sector banks in India, has launched a series of impactful initiatives at Kumbh Mela in Prayagraj to create a seamless and secure experience for millions of devotees attending the sacred event. Recognizing the scale and significance of one of the world’s largest religious gatherings, the Bank has integrated on-ground assistance, financial accessibility, and large-scale awareness programs to empower millions of pilgrims in both physical and digital realms.

The Bank is going beyond traditional to offer a series of service-driven initiatives to prioritize pilgrim welfare, digital security, and sustainable solutions.

1. Awareness Drive on Cybersecurity: SanskritPassword.com & DevanagariPIN.com

With increasing cyber threats, Axis Bank recently introduced SanskritPassword.com, a platform that leverages the complexity of Sanskrit to generate secure passwords, thereby reducing vulnerability to cyberattacks. To spread awareness around the platform, the Bank has organized live demonstrations and distribution of QR code-enabled keychains at the Mela that link users to the website, simplifying secure password creation. This initiative, running for 25 days across Axis Bank branches and designated kiosks, aims to educate pilgrims on digital safety.

Additionally, Axis Bank has introduced DevanagariPIN.com, an innovative tool to enhance banking security. This tool allows users to create personalized and secure PINs by converting meaningful words into numerical codes using the Devanagari script.

2. On-Ground Assistance: Help Desks at Axis Bank Branches

Further strengthening its on-ground support, Axis Bank has set up dedicated help desks across its 11 branches in Prayagraj. These desks serve as a key resource for pilgrims, guiding navigation within the Mela, financial assistance including currency exchange, and general information to enhance their overall experience.

3. Deployment of Mobile ATM Van & Cloth Bag Vending Machines –

Axis Bank has deployed a Mobile ATM Van within the Mela area, enabling easy access to cash withdrawals, currency exchange, and coin distribution. Operated directly from the Bank’s currency chest, this initiative will ensure seamless financial accessibility for devotees.

Additionally, to promote sustainable practices at Mela, Axis Bank has partnered with Nagar Nigam Prayagraj to install four cloth bag vending machines at high-footfall areas, encouraging devotees to choose eco-friendly alternatives for carrying essentials.

4. Driving Digital Awareness: Collaboration with RBI for CBDC Education –

In collaboration with the Reserve Bank of India (RBI), Axis Bank is also participating in a five-day awareness drive on Central Bank Digital Currency (CBDC) where two Bank representatives are stationed at the RBI camp within the Mela to educate the devotees on digital currency and fraud prevention measures.

5. Protecting Pilgrims from the Cold: Woollen Cap Distribution –

As part of its efforts to support devotees in challenging winter conditions, Axis Bank is distributing 80,000 woolen caps at strategic locations in Kumbh Mela, including ghats, akharas, bank branches, and kiosks. A dedicated team of the Bank is overseeing distribution to ensure maximum reach.

Speaking about these initiatives, Arnika Dixit, President & Head of branch Banking, at Axis Bank said, “It is an absolute honor for Axis Bank to serve the millions of devotees attending Kumbh Mela 2025, a gathering that embodies faith, devotion, and the collective spirit of togetherness. At Axis Bank, we believe that true service goes beyond transactions—it is about enabling experiences, fostering security, and empowering every devotee who embarks on this spiritual journey. With these initiatives, we continue to uphold our commitment to financial inclusion, digital empowerment, and community welfare, making the Kumbh Mela 2025 experience safer, more convenient, and spiritually enriching for millions of pilgrims.”

By integrating financial accessibility with on-ground assistance, digital security, and sustainable solutions, the Bank is ensuring that devotees can focus on their spiritual journey without concerns about safety or convenience. As millions gather for this sacred occasion, Axis Bank remains steadfast in its mission to support and empower communities, reinforcing its role as a trusted partner in moments that truly matter.

Chandigarh, February 12, 2025: Axis Bank, one of the largest private sector banks in India, today announced the introduction of a first-of-its-kind feature that enables customers to open Fixed Deposits (FDs) with its mobile application, using funds from their non-Axis Bank accounts via UPI and Net Banking payment options. Axis Bank is the first private sector bank to introduce this new-age banking feature by leveraging the Account Aggregator ecosystem, thus creating a seamless banking experience for its customers.

With this feature, Axis Bank’s ETB (Existing-To-Bank) customers with valid KYC can open a Fixed Deposit with funds from their other bank accounts through UPI or Net Banking payment options. The FD opening will be processed after successful payment completion and receipt of funds from the payment gateway service provider.

This new feature highlights Axis Bank’s adoption of open banking principles, eliminating barriers like payee addition, fund transfers between accounts, and separate FD opening steps. This process enables customers to digitally invest in Fixed Deposits with Axis Bank at attractive interest rates and higher returns, where availability of funds in their Axis Bank Savings account is no longer a constraint.

Speaking on this launch, Sameer Shetty, President & Head – Digital Business & Transformation, Axis Bank, said, “Axis Bank believes in the power of ‘OPEN’ Banking and we have been continuously investing in digital-first products that reimagine customer propositions. In this endeavor, we are excited to introduce this new feature that empowers customers to seamlessly invest in Axis Bank Fixed Deposits directly with funds from other banks. This proposition offers a hassle-free banking experience and provides convenience to customers by eliminating the step of transferring funds from one account to another before opening an FD. We believe this is transformational and a step further towards the future of banking.”

“UPI together with Account Aggregator framework makes a powerful proposition, which is scaling up rapidly in India. Axis Bank has leveraged this ecosystem to offer a seamless customer-friendly experience for booking Fixed Deposits.” Sameer further added.

Chandigarh, Feb 12, 2025: In a significant recognition of its ongoing focus on innovation and smart practices, Tata Power’s distribution arm in the National Capital, Tata Power Delhi Distribution Limited (Tata Power-DDL) which supplies electricity to a populace of around 9 million in North & Northwest part of Delhi, has been ranked among the top 10 power utilities globally in the Smart Grid Index 2024. The 2024 Smart Grid exercise evaluated 92 Utilities across 36 countries/ markets recognizing global best practices in Smart Grid Deployment. The recognition reflects the company’s commitment to driving the future of India’s power distribution sector.

These utilities were evaluated and ranked based on 7 critical parameters – Monitoring & Control, Data Analytics, Supply Reliability, DER Integration, Green Energy, Security, and Customer Empowerment and Satisfaction.

In the evaluation process, Tata Power-DDL achieved an impressive score of 83.9%. The company performed exceptionally well on four key parameters – Monitoring & Control, Green Energy, Security, and Customer Empowerment & Satisfaction, making it the only Indian discom ranked among the top 10 globally.

As a future-ready utility, Tata Power stands committed to shaping the future of electricity distribution in the country. These rankings highlight the company’s strategic vision of integrating cutting-edge technology with sustainable practices to enhance grid reliability and customer satisfaction.

Tata Power through its Discoms in Delhi, Odisha, Ajmer, and Mumbai is serving 12.5 million consumers (a populace of over 5 crore) and is continuously striving to integrate multiple cutting-edge technologies and best practices that enhance operational efficiency, reliability, and customer satisfaction.

Chandigarh, February 12: With Valentine’s Day just around the corner, Kalyan Jewellers, one of India’s largest and most trusted jewellery brands, is making celebrations extra special with an exclusive limited-period offer of 10% off on Valentine’s Day collections. In addition to that, there’s a 50% off on making charges across all products till February 9.

This limited-period offer underscores Kalyan Jewellers’ commitment to enhancing customer experiences and catering to India’s deep-rooted sentiments around love and auspicious gifting. Their extensive range of designs ensures that every purchase is a statement of beauty and quality.

Kalyan Jewellers’ Polki and natural diamond collections are a must-see this Valentine’s season. Featuring intricately crafted designs inspired by traditional Indian artistry, the Polki collection showcases the beauty of uncut diamonds in breathtaking patterns. From regal necklaces to elegant earrings, these statement pieces blend heritage into one’s contemporary style. Coming to natural diamonds, are the perfect symbol of everlasting love. Whether it’s a gift for a special someone or a treasured addition to your collection, the Polki and natural diamond range promises unmatched elegance and sophistication.

Celebrate the season of love with Kalyan Jewellers and make every moment unforgettable with jewellery that speaks from the heart.

Bengaluru, India, 12th February 2025: Zomato, India’s food ordering and delivery platform’s latest film offers a fun take on why Bengaluru enjoys such super weather. A new, quirky film reveals the hilarious truth – it’s all thanks to the timely delivery of delicious “oota” (food) to the city’s kind-hearted Weather Gods.

The film features Dino Morea as the lead Weather God, overseeing his divine team as they manage Bengaluru’s enviable climate. The narrative playfully suggests that the city’s consistently pleasant weather is the ultimate mood booster for the citizens. And the secret? Zomato’s seamless, on-time food delivery keeps the Weather Gods happy and their weather-making efforts in top form. The star-studded film also features appearances from celebrated actors and influencers Ashish Vidhyarthi, Niharika NM, and Jordindian, adding to the entertainment and surprise for viewers.

The campaign’s pre-buzz began with intriguing outdoor advertisements posing the question, “Why is Bengaluru’s weather so super?” Cricket legend Anil Kumble shared a picture of the outdoor campaign on X, contributing to the online buzz. On the campaign’s launch day, Zomato revealed the answer across its social media channels and outdoor ads to feature Dino Morea as the Weather God, with the tagline: “Super weather needs super oota!”

Commenting on the campaign Sahibjeet Singh Sawhney, Marketing Head, Zomato said, “Bengaluru has always been a key market for us, and this campaign is a heartfelt tribute to the city. It captures the essence of Bengaluru—its rich culture, deep-rooted love for great food, and, of course, its unparalleled weather.

Through a fun and relatable narrative, we’ve brought the city’s charm to life, playfully personifying the ‘weather gods’ and showcasing how timely ‘oota’ keeps them—and all of Bengaluru—happy..”

New Delhi, India, February 12, 2025: vivo, the innovative global smartphone brand, has formed strategic partnerships with the Central Institute of Educational Technology – NCERT (CIET-NCERT), IIT Madras Pravartak Technologies Foundation, and UN Global Compact Network India (UN GCNI) for its flagship CSR program, vivo Ignite: Technology and Innovation Initiative (T&I initiative). These collaborations are set to further elevate the T&I Initiative, which focuses on empowering India’s youth, particularly students from grades 8–12, by providing them with resources, mentorship, and platforms needed to tackle some of the world’s most pressing societal challenges through innovative solutions.

These partnerships represent a confluence of expertise, creating a dynamic ecosystem to inspire innovation and drive meaningful change.

• CIET-NCERT will enhance the program’s reach and accessibility, ensuring ideas from diverse backgrounds can flourish.
• IITM Pravartak Technologies Foundation will offer productive guidance to empower participants to refine and scale their innovations
• UN Global Compact Network India will enable the program to be seen under the light of contributing to the SDGs

Together, these organizations will amplify the initiative’s mission to empower young minds and transform creative tech-driven ideas into meaningful societal change.

Geetaj Channana, Head of Corporate Strategy, Vivo India, said, “At Vivo, we believe in the transformative power of collaboration. By joining forces with CIET-NCERT, IITM Pravartak Technologies Foundation, and UN Global Compact Network India, we aim to amplify the impact of vivo Ignite, empowering young innovators to design meaningful, tech-driven solutions for societal challenges. This partnership is not just an alliance but a shared commitment to creating a sustainable future by equipping India’s youth with the tools and guidance they need to succeed.”

He added, “Through vivo Ignite, we aim to bridge the gap between ambition and execution, turning ideas into tangible, scalable solutions that drive positive change. This partnership reaffirms our belief in nurturing the changemakers of tomorrow and advancing the larger vision of technology for good.”

The 3rd edition of the vivo Ignite Initiative provided opportunity to students from grades 8–12 across India. The program, conducted in three stages, encourages young minds to develop innovative solutions in key areas such as Software-Tech Innovations, Agriculture & Climate Change, and Community Development Innovations, with all themes aligned with the UN SDGs.

In the upcoming stage, an esteemed jury will meticulously evaluate the entries and shortlist 200 ideas – 50 from each zone (North, South, East, and West). These zonal winners will participate in workshops and receive mentoring sessions. The shortlisted participants will then submit a video explaining their working model/prototype and provide details of the project in a Project Display Board format. The Top 10 ideas will proceed to the next stage.

In the final stage, participants of the Top 10 Ideas will undergo industry workshops and receive mentoring sessions from distinguished subject matter experts from IITM Pravartak Technologies Foundation to refine their skills. They will present their final prototypes at the Grand Finale in June 2025 in New Delhi. Participants of the initiative will have the chance to win scholarships and rewards up to INR 35 lakhs* in total.

In a world driven by rapid technological advancements, the ability to think critically, innovate, and solve real-world challenges has never been more important. India, with its growing technology ecosystem, is emerging as a global hub for innovation and progress. vivo Ignite is designed to inspire young minds to push boundaries, develop breakthrough ideas, and apply technology to create solutions with meaningful societal impact.

This Valentine’s Day make your beau fall head over heels for you with Nemssis’ stunning range of fabrics! Featuring vibrant colors, intricate embellishments, and eye-catching prints make Nemssis your perfect gifting partner this Valentine’s Day. Whether it’s bold hues, delicate embroidery, or statement-making designs this collection has the perfect piece to match your love story. So why stick to just red when you can express your love in the color that speaks to your heart? Gift your special someone a touch of elegance and style with Nemssis and make this Valentine’s Day truly unforgettable!

In a world where good and evil constantly clash, the question arises can black magic truly control someone’s fate? Ishq Jabariya on Sun Neo recently explores the themes of black magic and Vashikaran through Mohini’s dark powers over Aditya, but actress Siddhi Sharma, who plays Gulki in the show, has a strong belief that no negative force can overpower true strength and devotion.

Sharing her thoughts on vashikaran and black magic, Siddhi says, “I truly believe that every soul is born free, and no external force should ever control someone’s mind or heart. Black magic and vashikaran may seem powerful, but they are just illusions that try to manipulate destiny. True connections are built on love, trust, and positive energy, not on fear or force. No matter how strong negativity appears, it can never overpower the light within us. The universe always finds a way to restore balance and protect those who walk on the right path.”

The Ishq Jabariya actress further added, “In Ishq Jabariya, Mohini uses black magic to control Aditya. But in reality, such things can never win in the long run. Spirituality teaches us that what is meant to be will always find its way naturally. Instead of seeking shortcuts through dark practices, one should focus on good karma and pure intentions. In the end, only truth and love have the power to break all illusions.”

Ishq Jabariya is an engaging love story centered around Gulki, a determined young woman with big aspirations. The show features a stellar cast, including Kamya Panjabi, Siddhi Sharma, and Lakshay Khurana, adding depth and emotion to this captivating narrative. Watch Ishq Jabariya on Sun Neo, every Monday to Sunday at 7:30 PM.

Welcome to Lexi’s Gourmet Sandwiches, where every bite is an adventure, and every sandwich is a masterpiece. Now available on Zomato, Lexi’s brings unapologetic indulgence to Gurgaon with bold flavors, gourmet ingredients, and a playful twist on your favorite comfort food.

Lexi’s isn’t just about sandwiches—it’s about creating unforgettable moments with every dish. Here are a few of our crowd-favorites that have foodies raving:

Truffle Shroom Melt: A love letter to mushroom lovers—truffle-infused mushrooms, gooey mozzarella, garlic aioli, and a kick of chili oil layered on toasted ciabatta, finished with fresh arugula for the ultimate indulgence.

Chili Burrata Bomb: Creamy burrata meets crispy onion rings, drizzled with chili oil and topped with grated parmesan and fresh arugula, all tucked into a crusty ciabatta. The perfect balance of creamy, crispy, and spicy.

Nashville Fried Chicken Sando: Our spicy fried chicken, drenched in ghost pepper oil and hot honey, topped with Lexi’s apple slaw and pickles, and tucked into a buttery brioche bun. This one’s for the heat seekers!

The Stoner (Dessert): Layers of rich chocolate fudge and gooey salted caramel served in a jar, crafted to satisfy your deepest dessert cravings. It’s the ultimate sweet escape.

Lexi’s isn’t just about food; it’s about bold flavors, vibrant vibes, and unforgettable dining moments. From our artisanal bread to our unexpected flavor combinations, every detail is designed to wow your taste buds. Whether you’re indulging on a busy weekday or treating yourself on the weekend, Lexi’s delivers comfort food with a gourmet edge.

Mumbai, 11 February 2025: EY released its latest edition of the ‘PE/VC Agenda: India Trend Book 2024’, at the Indian Venture and Alternate Capital Association (IVCA) in Mumbai, highlighting a strong year for private equity and venture capital deal activity in India. Despite global challenges, 2024 marked the second highest-ever investment of US$56 billion, driven by an all-time high in deal volume, with 1,352 deals—a 54% year-on-year surge. This growth demonstrates India’s resilient economic framework, the increasing depth of its capital markets, the long-term growth potential of sectors investors find attractive, and an expanding and resilient startup ecosystem.

Vivek Soni, Partner and National Leader for Private Equity Services, EY India said, “Despite the backdrop of geopolitical uncertainties, depreciating currency, stretched valuations and market volatility, the resilience of India’s economic expansion has driven an increase in PE/VC activity. The 2024 PE/VC activity—marked by rising investment volumes and exits—underlines investor confidence in India’s growth trajectory, with sectors like infrastructure, real estate, e-commerce, technology, and financial services leading the way. As we navigate the challenges and uncertainties that will come our way in 2025, our GDP growth, political and policy stability, favorable macroeconomic environment and the quality of Indian entrepreneurs will continue to offer significant opportunities for long-term investors. The declining interest rate curve combined with correction in public market valuations will hopefully reduce the bid-ask spread in private deals and lead to an increase in value and volume of PE/VC deal closures. “

Commenting on the launch of the report, Rajat Tandon, President, IVCA said, “India’s alternate capital landscape has matured significantly over the past decade, demonstrating resilience and adaptability amid evolving global dynamics. The surge in buyout transactions and private credit investments signals a shift towards long-term value creation and strategic growth. At the same time, the rise of new sectors—driven by innovation and sustainability—underscores the expanding horizon of investment opportunities. As capital markets evolve and exit strategies become more sophisticated, India continues to solidify its position as a global investment hub. The road ahead will be shaped by collaboration, policy certainty, and the ability to harness emerging opportunities in a rapidly changing world.”

Key trends of 2024

1. Overall rise in investments: PE/VC investments saw a 5% year-on-year increase in 2024, driven by a surge in buyout investments, particularly in the infrastructure, technology, and financial services sectors. The number of deals experienced a

significant 54% year-on-year growth. While the buyout, start-ups, and credit segments

experienced an increase in value terms, growth, and PIPE investments declined

compared to the previous year.

2. Shift in investment approach: A resurgence was observed in pure-play PE/VC investments, which saw a 10% year-on-year increase. PE/VC activity in the infrastructure and real estate asset class declined by 3% year-on-year.

3. Churn in sectoral allocation: Infrastructure was the leading sector, attracting US$12.1 billion in PE/VC investments. Among the traditional favorites, financial services, e-commerce, and technology recorded a growth, whereas life sciences experienced a year-on-year decline. The real estate sector witnessed a record high of US$8.8 billion in investments.

4. PE/VC exits rise: PE/VC exits surged to a record third-highest total of US$26.7 billion, across the second highest-ever number of exits, with 282 deals. Exits via the open market dominated this year’s exit activity with an all-time high of US$12.9 billion, accounting for 48% of overall exits during the year.

5. Decline in fundraising activity: Fundraising activity declined in 2024 to reach US$10.4 billion, down from US$15.9 billion in the previous year. The number of fundraisers also dropped to 95 from an all-time high of 102 in 2023.

PE/VC Investments by Sector

In 2024, private equity and venture capital investment activity exhibited significant trends

across various sectors. Infrastructure, financial services, real estate, e-commerce, technology, and life science recorded more than 100 deals each, compared to just two sectors reaching this milestone in 2023, collectively accounting for 80% of total

investments by value and 66% by deal volume. Like last year, 2024 also witnessed 12 sectors receiving over US$1 billion in investments.

The infrastructure sector maintained its dominance and, as in the previous year, remained the top sector in this year. In 2024, the real estate and financial sectors swapped positions. Real estate, which held the second spot in 2023, slid to third, while the financial sector moved up from third to secure the second spot. The technology sector, previously ranked fifth in 2023, moved to the fourth spot.

Traditionally favored sectors such as e-commerce, technology, and financial services grew by 87%, 56%, and 41%, respectively. Meanwhile, sectors like telecommunications, chemicals, media, and entertainment experienced exceptional growth of 711%, 472%, and 108%, each surpassing the 100% growth mark. These dynamics underscore the evolving landscape of PE/VC investments, reflecting shifts in investor preferences as per the market dynamics.

Eying the Future: Positive outlook for 2025 and beyond

PE/VC investments in 2025 began on a strong note, with January’s investments 37% higher than December 2024, despite a 9% dip compared to January 2024. The outlook for India’s PE/VC ecosystem remains positive, driven by a favorable macroeconomic environment, strong fiscal health, and stable government policies. As volatility in mid-cap and small-cap indices declines, we anticipate increased deal activity and closures.

The recent market correction signals more balanced conditions ahead, reinforcing India’s attractiveness as a leading PE/VC destination. International General Partners (GPs) will continue to shape the landscape, while the pullback in the startup segment presents unique opportunities, particularly in Tier 2 and Tier 3 cities, known for their untapped markets and cost advantages.

With improving corporate earnings, a narrowing gap between buyer and seller expectations, and an increasing number of IPOs, India offers substantial opportunities to PE/VC investors. Sectors like Infrastructure, Real Estate, Financial Services, Technology, e-commerce, and Healthcare combined with opportunities in Green Energy Transition and Renewables, healthcare, and pharmaceuticals will continue to attract PE/VC investor interest