New Relic Launches the First Fully-Integrated, AI-Driven Digital Experience Monitoring Solution

BANGALORE—July 12, 2024—New Relic, the intelligent observability platform, launched the industry’s first fully-integrated, AI-driven Digital Experience Monitoring (DEM) solution to optimize app performance and proactively prevent interruptions in digital experiences. The enterprise-grade solution offers end-to-end visibility and real-time insights across mobile, web, and AI apps, enabling organizations to deliver high-quality digital experiences across all touchpoints, with new features like New Relic mobile user journeys, New Relic mobile logs, and enhancements to New Relic session replay.

DEM is more critical than ever, especially for AI adoption

Interruptions in digital experiences—such as apps not loading or performing slowly—can erode customer satisfaction, cause customers to abandon carts or leave bad reviews, and result in lower conversion rates and missed opportunities that ultimately impact revenue. This situation is worsened with the pressure to adopt fast-evolving AI technologies like chatGPT that can produce unreliable results and further damage brand reputation. New Relic DEM, part of the New Relic observability platform, monitors real user interactions across all applications, including AI applications, helps identify incorrect AI responses, and flags user friction points. This ensures frictionless and consistent experiences wherever users interact, allowing enterprises to adopt AI with confidence.

Integrated DEM delivers real-time insights for uninterrupted digital experiences

Most enterprises today struggle with multiple user monitoring point solutions that create disjointed partial views of their digital experiences. New Relic DEM is the only integrated solution that combines real user monitoring (RUM) capabilities like browser monitoring, mobile monitoring, and synthetic monitoring, with APM 360, errors inbox, and AI monitoring in a single platform, out of the box. This provides enterprises with an end-to-end view of their customer experience and insights in the context of their entire application stack, helping them measure the health and performance of applications and underlying network and infrastructure from a user point of view. It enables them to pinpoint the root cause of issues and quickly resolve them. It also allows for a better understanding of user behavior and journeys within the apps, helping to design new app features that delight users and drive engagement.

“As streaming services across India and the world gear up for the record breaking viewership of the Paris Olympics, they must do everything they can to prevent buffering screens and frozen replays. When even the slightest delay can lead to customer churn, poor reviews, or lost subscribers, every second matters,” said New Relic Field Chief Technology Officer, APJ Peter Marelas. “New Relic enables streamers to proactively manage and optimise digital experiences in real-time; enabling them to host uninterrupted live events for every viewer across all devices – laptop, smart TV, mobile or tablet – even during peak times.”

New Relic’s advanced DEM capabilities drive business outcomes:

Superior insights without the high costs: The only session replay solution that automatically captures 100% of incidents and records critical user actions leading up to each incident, offering superior insights without the expense of recording every single session.

The most comprehensive list of mobile platforms: Comprehensive mobile log management supports a wide range of platforms (iOS, Android, watchOS), and popular hybrid frameworks (Xamarin, .NET MAUI, React Native, Flutter, Cordova, and Ionic Capacitor). This enables organizations to detect and mitigate risks across the mobile ecosystem, proactively addressing issues that affect customers.

Actionable user journeys without event duplication: The only mobile user journeys solution to provide automatic, dynamic, nonlinear charts without event duplication. It delivers detailed insights beyond basic page views, including breadcrumbs, HTTP events, and handled exceptions, facilitating quicker issue resolution and enhancing mobile user experiences.

New Relic DEM is available now, with flexible pricing to accommodate businesses of all sizes. For more information, visit:

  • New Relic DEM webpage
  • New Relic DEM Data Sheet
  • New Relic DEM blog post
  • New Relic mobile user journeys blog post
  • New Relic session replay blog post
  • New Relic log management webpage

OnePlus Unveils the Exquisite OnePlus 12R Sunset Dune

Bangalore, India – July 12, 2024: OnePlus, the leading technology brand, announced the launch of the latest color variant for its acclaimed OnePlus 12R. This new variant, “Sunset Dune” introduces a stunning blend of soft gold and pink tones, capturing the transcendent beauty of flowing dunes bathed in the evening sun.

Sunset Dune is more than just a color; it’s a story of nature’s artistry. The delicate fusion of gold and pink creates a visual symphony that echoes the wind-sculpted sand’s serene and majestic contours. This new variant of the OnePlus 12R offers users an experience that is visually and tactilely sublime, with a texture that is smooth to the touch, reminiscent of the flawless surface of desert dunes.

The OnePlus 12R in Sunset Dune will feature all the top-tier specifications that have made the OnePlus 12R a standout device. The core of every OnePlus smartphone is fast and smooth software, and OnePlus 12R stays true to this belief with the all-new Trinity Engine at its heart.

The brand’s performance flagship is also equipped with a beautiful 6’.78” AMOLED 120Hz was created with the new LTPO 4.0 technology and the Cryo-Velocity Cooling System which is 76% bigger than the system inside OnePlus 11R. OnePlus 12R also features the SUPERVOOC S Charging Management Chip, as well as the proprietary Battery Health Engine, tested to last up to 1600 cycles – more than four years of charging and fully discharging the battery every single day.

Offers and Availability:

The OnePlus 12R Sunset Dune will be available in 8 GB RAM + 256 GB ROM configuration, at INR 42,999 starting July 20th, 2024.

● Users can avail of an Instant Bank Discount of ₹3,000 with ICICI Bank & OneCard Credit Card & EMI transactions.
● There’s more, users can also avail a pair of OnePlus Buds 3 at no extra cost with the OnePlus 12R Sunset Dune
● Users can also avail of No-Cost EMIs for 9 months from leading banks as well

AirAsia Introduces Cinematic In-flight Experience for Indian Travelers

Bangalore, 10 July 2024 – AirAsia, the World’s Best Low Cost Airline for the 15th consecutive year, invites travellers from India to discover the hidden gems of Asia and Australia and beyond through its robust network that will soon connect 16 cities in India to over 130 destinations across its network via Malaysia and Thailand.

In line with its expansion, AirAsia will bring an innovative “cinematic in-flight” experience for movie-goers to selected cinemas across the country to showcase its diverse and unique destinations as part of the movie-goers experience.

The collaboration will enhance AirAsia’s outreach via more than 130 cinemas across 12 cities over the next six months. As part of this initiative, movie-goers will stand the chance to win AirAsia flights to anywhere across its network. During this period, AirAsia will also be collaborating with more than 130 local travel content creators to showcase its destinations to Asia, Australia and beyond, spanning bustling cities, serene beaches, historic landmarks, and vibrant local cultures.

Supporting post-pandemic travel recovery, AirAsia has actively expanded routes for India in 2024, providing direct connectivity to two of its major Asian hubs, Kuala Lumpur in Malaysia and Bangkok in Thailand as a gateway to over 130 destinations across the world. It serves an extensive network of cities including Bangalore, Ahmedabad, Visakhapatnam and Trivandrum, as well as Chennai, Tiruchirapalli and Hyderabad among others. Additionally, AirAsia will launch new flights from Guwahati, Kozhikode, and Lucknow to Kuala Lumpur, and Tiruchirapalli to Bangkok in the coming weeks.

Beyond India, AirAsia recently opened new routes to Almaty in Central Asia in March and Nairobi in Africa just last week, connecting travellers affordably from across the Asian region to vibrant new destinations via a short stopover in Kuala Lumpur. The airline also recently won the prestigious World’s Best Low Cost Airline and Best Low Cost Airline in Asia awards at the Skytrax World Airline Awards 2024, further cementing its position on delivering service excellence with affordable prices.

AirAsia’s Chief Commercial Officer Paul Carroll, said, “AirAsia is grateful for the support of our guests in India, which has made us the largest foreign airline by network in the country. Since early 2024, we have expanded our network in India with 10 additional routes, bringing the total to 26 routes from India to Malaysia and Thailand. Operating over 20 daily flights across 16 cities, AirAsia counts as one of the top airlines with the highest number of weekly flights to and from India. Our ongoing network and fleet growth post-pandemic will benefit our guests through great value fares, choice, and connectivity leveraging one of the largest low-cost networks reaching over 130 destinations across Asia, Australia and beyond. ”

“Our efforts in India reflect AirAsia’s long-term vision of recognising the country as a key growth market and advancing its aviation ecosystem. Through our global network, we will continue to support India’s tourism industry by promoting its travel gems to the world, leveraging the government’s free visa initiatives.

“Today, we are excited to unveil an innovative partnership with Qube Cinemas, a leader in digital cinema technology to elevate AirAsia’s brand presence in the market. Soon, the immersive AirAsia ‘cinematic in-flight’ experience will be in 130 cinemas across India for 6 months and we’re really looking forward to connecting more meaningfully with movie-goers who are also travel lovers here through this initiative.”

Qube Cinema Chief Business Officer, Juhi Ravindranath added: “In India, cinema is one of the best avenues for any brand to reach mass audiences and create a deep impact. The medium influences many aspects of our people’s lives including fashion, lifestyle, and pop culture. The AirAsia team saw merit in the power of this medium and enthusiastically collaborated with us to create this cinematic in-flight experience. We are certain that this will appeal to movie buffs of all age groups and build the momentum for the brand. The entire team at Qube Cinema feels thrilled to enable this campaign across its network screens and can’t wait to see the delight among audiences.”

AirAsia’s journey began in Malaysia in late 2001 with a tiny fleet of two aircraft and a small team. As a pioneer in low-cost flying, AirAsia enabled many travellers across the region to take their very first flight and commenced its first India-Malaysia route from Tiruchirapalli to Kuala Lumpur in 2008. From 2023, AirAsia has linked more than 3.5 million guests from India to the rest of Asia and Australia.

The airline has always strived to uphold its core focus of delivering value with uncompromised safety, service, and innovation-driven customer experience, complemented by its ecosystem that includes engineering services, in-flight meals, and ground operations, among others.

Absolute Brands Wins ET ShopFwd Awards 2024 for ‘Emerging Fashion Brand of the Year

Bangalore, July 1, 2024: India’s leading omni-channel lifestyle and fashion company Absolute Brands and Retail today announced that it has been named as ‘Emerging Fashion Brand of the Year’ at the prestigious ET ShopFwd Awards 2024. This award recognises Absolute Brands’ rapid business growth, creativity, and disruption in the fashion retail landscape over the last year.

The ShopFwd Awards recognise and celebrate excellence in fashion retail and shopping centre industries. The focus for this year’s awards was on honouring the contributions of the fashion retail brands to the ever-evolving world of fashion.

This is the second major award win for Absolute Brands in two months. In May, the company won the prestigious Industry of Retail and eCommerce (IReC) Award for ‘Best Customer Insight Strategy’.

Absolute Brands’ flagship fashion brand for plus-sized people Big Hello was launched last year. The brand has quickly grown to 16 Retail Experience Stores in Bangalore, Chennai, Vijayawada, Indore, and Hyderabad. The brand also retails through its own e-commerce store.

Commenting on the win, Modita Tripathi, Brand Head at Absolute Brands, said, “We are truly honoured to be recognised as the Emerging Fashion Brand of the Year. This award is also a testament to our spectacular growth in a short period of time, which in turn is borne out of our relentless pursuit to completely reinvent what Indians expect from a plus-size fashion brand in terms of fits, finish, looks, and comfort.”

Designed as India’s first destination store for plus-size fashion, Big Hello offers a wide range of apparel and accessories, including both ethnic and western wear for men and women. The range includes shirts and t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom-wear, and bandh galas, with perfect and highly technical fits and finishes for every body type, occasion, mood, and moment. Big Hello is looking to aggressively expand its retail footprint nationwide with plans to open 50 new stores over the next few months.

Vishnu Prasad, Founder and CEO of Absolute Brands, added, “Our vision for Absolute Brands is to transform the fashion industry and establish ourselves as a trusted destination for all customers whose fashion needs are not met by the existing brands. This recognition from ET ShopFwd is not only a welcome endorsement of our brand strategy, but also motivates us to double down on our efforts to bring the brand within easy reach of our customers around the country.”

Absolute Brands and Retail was founded last year by Vishnu Prasad, former CEO of Central and Brand Factory. The company has so far raised US$2.5 million in a seed funding round led by Capstone Ventures.

Dhyan Foundation to Open New Dhyan Center on Sunday In The City At Banjara Hills To Teach Free Yoga

Dhyan Foundation is the only Indian non-profit body to work with Border Security Forces (BSF) to rehabilitate cattle

Ashwini Guruji under whose guidance the classes delivered lectures at prestigious institutions like IIM, Bangalore, Oxford University, London etc.

Hyderabad, June 20, 2024.Dhyan Foundation, a volunteer-driven social organisation is to open a New Dhyan Center in Banjara Hills for Free Yoga Training. It will be the state-of-the-art Yoga Studio. It will be formally opened on Sunday by its volunteers.

Dhyan Foundation works for the welfare of animals, particularly the Indian sacred animal cow. It is the only organisation working with the Border Security Force (BSF) to rehabilitate cattle rescued from the Indo-Bangladesh border.

FILE PIC DHYAN CENTRE

Disclosing this in a press note issued in Hyderabad, the Dhyan Foundation spokesperson said the centre which is coming up in the centre of the city at Banjara Hills is its place and can accommodate up to 200 people. It will teach every aspect of Yoga by volunteers who are students, homemakers, lawyers, journalists, doctors, and CEOs under the guidance of Ashwini Guruji of Dhyan Ashram.

Soon it will run a few special sessions of Secrets from Sanatan Kriya for eternal youth & glow and a brilliant mind, under the guidance of *Ashwini Guru ji* of Dhyan Ashram.

Ashwini Guruji is an embodiment of the gyan of the Vedas. He follows the Guru-Shishya parampara in its totality, He believes yoga is a sadhana and not a business. The foundation is committed to the cause of spreading awareness about the authentic path of yoga, as laid down by Sage Patanjali 4,500 years ago. Be it conducting lectures at various prestigious institutions like IIM, Bangalore, Oxford University, and London, authoring masterpieces on esoteric subjects (including the thesis on anti-ageing, Sanatan Kriya – The Ageless Dimension) or taking seekers from across ages on spiritual sojourns to places of importance in the Vedic culture – He has continuously enlightened us about our history.

From revealing to us the deep secrets hidden under the Earth at the Patal Bhuvaneshwari Caves, interpreting the ancient Vedic symbolism of the Rollright stones in the UK, to uncovering astounding revelations of the Sigiriya rock in Sri Lanka, Ashwini Guruji has enlightened us about the Vedic relevance of each of these places.

Formed in 2002 to share and spread the gyan of the original and pristine form of yog, Dhyan Foundation, today is a global phenomenon with centres all across the world where Sanatan Kriya (Patanjali Ashtang Yog in its original, undiluted form) sessions are conducted free of cost as per the ancient Guru-Shishya Parampara. Thousands across the globe have benefited physically, emotionally, mentally and spiritually from the practice of Sanatan Kriya.

Dhyan Foundation runs several animal welfare programmes for dogs, birds, cows, monkeys and many other animals. Today, it has over 47 shelters and gaushalas and we provide aid, care, food and shelter to over 70,000 animals.

Those interested in training in Yoga free of cost may please reach out to Dhyan Foundation at Road no 10 Banjara Hills Hyderabad 500034, Google location pin https://maps.app.goo.gl/tr6BEkzMCgFvgDys5?g_st=iw. For more information, please drop in at 8465005989, 9393468680. Please visit the Dhyan Foundation website Www.dhyanfoundation.com

Tenable Expands Generative AI Capabilities for Faster Attack Path Analysis and Mitigation Guidance

Bangalore, March 15, 2024Tenable, the Exposure Management company, today announced innovative enhancements to ExposureAI, the generative AI capabilities and services within its Tenable One Exposure Management Platform. The new features enable customers to quickly summarise relevant attack paths, ask questions of an AI assistant and receive specific mitigation guidance to act on intelligence and reduce risk. The platform’s generative AI-powered search and chat applications are fueled by Google Cloud – including Gemini models in Vertex AI.

Organisations face a high volume of exposures and more complicated threat actor tactics, techniques and procedures (TTP’s) across the modern attack surface today. They are also facing a global cyber workforce shortage of 5.5 million trained professionals, according to the most recent data from ISC2. Even the most seasoned security experts struggle to sort through, understand and prioritize complex attack paths.

As a result, 44% of IT and cyber leaders say they are either very confident or extremely confident that they can leverage generative AI to improve their organisation’s cybersecurity strategy. Tenable Attack Path Analysis, part of the Tenable One platform, leverages generative AI-based capabilities to help organisations enhance their preventive security. This includes explainability functionality that provides specific mitigation guidance with clear visibility and succinct analysis of complex attack paths, specific assets or security findings.

These new AI capabilities enable virtually anyone in the security team to digest and take action on the most complex attack paths across various exposures to stay steps ahead of attackers. Added functionality includes:

  • Attack Path Summary: Security practitioners can view a summary generated for each attack path in a single pane of glass that provides comprehensive descriptions of the entire attack path and gives direction on how an attacker can leverage a live attack path within the environment.
  • AI Assistant: Users can ask Tenable’s AI assistant specific questions about the summarized attack path, as well as each node along the attack path. Questions like: What can you tell me about this asset? How many domain admins have access to this asset? Which patch can I apply to mitigate the vulnerability in this attack path? What is the number of attack paths this patch mitigates?
  • Mitigation Guidance: This feature automatically provides specific mitigation guidance for each attack path. Security and IT practitioners no longer need to spend time sifting through options to determine which patch or version number to apply, or which user group has unauthorised access.

“When cyber teams examine the risk to their infrastructure and data, often the biggest challenge is deciphering the immediate course of action,” said Glen Pendley, Chief Technology Officer, Tenable. “ExposureAI, with Google Cloud, takes the guesswork out of the process and saves invaluable time in recommending the exact path to remediation.”

“Generative AI is a game changer for cyber defenders; helping them to better protect their organisations against increasingly sophisticated and relentless threats,” said Eric Doerr, Vice President of Security Engineering at Google Cloud. “Integrating our security-specific gen AI models into partner solutions, such as in Tenable’s Exposure Management platform, will further empower defenders to address pressing security challenges and mitigate disruptive cyber risks.”

Tenable One combines vulnerability management, cloud security, OT security, external attack surface management (EASM), identity security, web application, and API scanning data to discover weaknesses before attackers can exploit them. It continuously monitors environments delivering the broadest exposure management coverage available. For more information or to register for a product demo.

upGrad fuels domestic expansion with senior hires; to enter 10th year of growth

Bangalore, March 15th 2024: upGrad, one of Asia’s largest integrated learning skilling and workforce development majors announced the appointment of Shailesh Mahale (former Zepto) as Corporate HR Head and Kumar Anshu (former OLX Group) as Head of Human Resource for Working Professional, Study Abroad and Offline segment. With this Vandana Kaushik Goel has been elevated as the Head of Human Resources for upGrad’s Enterprise arm.

In line with upGrad’s growing footprint and team strengths, these three key India appointments will augment operational efficiency and wider employee engagement across the organisation. With a strong background in HR technology and operations, including successful implementations of systems like PeopleSoft, SAP Success Factors & Darwinbox, Shailesh helped build Zepto in its initial months. Having also worked at other industry-leading brands like TCS, Dow Chemicals, and HDFC Life Insurance, Shailesh has been specifically appointed to drive Corporate HR transformation at upGrad.

In his current role, he will lead the Corporate HR functions encompassing operations & digitisations, Employee experience, Payroll & Compliance, and HR Audits, leveraging his extensive expertise to propel organisational growth.

With 15 years of diverse experience across Business HR, Consultancy, HR Strategy & Software engineering at Siemens, EY LLP, OLX and Wipro, Anshu bridges business and people needs effectively. In his prior role at EY, he project-managed and consulted GOI in the development of an e-learning organisation, demonstrating strong consulting abilities. He has also led large transformation & strategic initiatives as part of his earlier roles.

Vandana’s exceptional capability in change management has been pivotal in driving efficiency within the organisation, and her strategic acumen and leadership qualities position her as a driving force in advancing upGrad’s business goals. With over 17 years of experience in the HR domain across notable sectors such as education, software, and professional services, she will continue to lead HR business partnering across the entire Enterprise arm at upGrad.

Commenting on the road ahead, Saurabh Deep Singla, CHRO at upGrad noted, “With the rapidly evolving business landscape, it’s important that we bolster our HR capabilities to ensure seamless operations and an enriching employee experience. While our primary focus remains on driving career growth for our learners, maintaining a people-first organisational culture is non-negotiable. These strategic hires are not just tasked with traditional HR functions but would be instrumental in shaping the future of skilling and workforce development. Their expertise coupled with a deep understanding of technology and business needs, positions upGrad as a front-runner within the skilling ecosystem while also having it redefine how organisations approach talent development in the digital age.”

upGrad has bolstered its leadership team with key hires over the past 9-10 months, while also recording tangible YoY business outcomes. “upGrad is on the brink of entering a decade, marking an important year of growth for us. We’ve evolved from a small team to an organisation comprising nearly 5000 colleagues spanning across various states and nations. The increasing diversity within our teams, coupled with our shared goal of making upskilling a global reality, reinforces our faith in this institution,” added Singla.

Shailesh Mahale will be based out upGrad’s HQ in Mumbai while both Kumar Anshu and Vandana Goyal will oversee operations from Delhi NCR.

One World International School, Celebrates Success of “Fistful of Grains” Social Responsibility CAS Project

Bangalore: In a heartwarming display of compassion and community spirit, the International Baccalaureate Diploma Programme (IBDP) students at OWIS Sarjapur and Whitefield, once again spearheaded the successful implementation of the “Fistful of Grains” social responsibility CAS project. The project, which was initiated last year by the students, continued this year with even greater enthusiasm and dedication. CAS Projects (Creativity, Activity, and Service) are student-led initiatives that focus on fostering personal development and community engagement through activities that involve creativity, physical activity, and service to others and are designed to encourage students to become active and responsible members of the society.

This month-long initiative commenced with DP students introducing and elaborating on the project during a comprehensive school assembly. Notably, parents and students alike showed enthusiastic participation.

Throughout the project’s duration, DP students actively visited each designated class, motivating and encouraging grain collection. Building on last year’s success of collecting approximately 650 to 800 kilograms of grains, the DP students’ consistent reminders and motivational efforts this year resulted in an impressive 1300 kilograms of grains being collected. At the conclusion of this project, the students handed over the collected grain bags to a collaborated NGO- Soroptimist International of Bangalore, who subsequently delivered them directly to Dream India Network.

Dream India Network, with a mission to provide a daily meal to 1000 underprivileged over three years, will benefit significantly from the grains collected through this project. The collaboration between OWIS Sarjapur, Soroptimist International of Bangalore, and Dream India Network highlights the impactful outcomes achievable through community partnerships.

Expressing the importance of such an initiative, Ms. Amodi, member of Student Council of OWIS Sarjapur said, “The ambition of the NGO to provide food to the needy has shown me that a small act of kindness can have a big impact. It’s heartwarming to see how coming together as a community can make a difference in someone’s life. I am proud to be part of a project that is making a real difference in the world.”

The success of the Fistful of Grains project is a testament to the hard work and dedication of the DP students at OWIS Schools. Their commitment to serving others and making a difference in the lives of those less fortunate is truly inspiring.

We are immensely proud of IBDP students of leading international secondary school, OWIS Bangalore, for their dedication and compassion in spearheading the ‘Fistful of Grains’ project, said, “Mr. Ashish Tibdewal, Country Director, Global Schools Foundation, India”. Their commitment to serving others and making a positive impact on society is truly inspiring. This initiative exemplifies the values of empathy, community spirit, and social responsibility that we strive to instill in our students. We are grateful for the support of our school community and our partners in this endeavor. Together, we can make a difference and create a better world for all, added, Mr. Tibdewal”

The impact of this project extends beyond the school’s walls, touching the lives of those in need and spreading hope and kindness in the community. OWIS School look forward to continuing this tradition of service and giving back, inspiring future generations to make a difference in the world.

Airtel celebrates Customer Day, all employees in Bangalore join frontline teams for insightful customer interactions

Bangalore, March 13, 2024: Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today celebrated Customer Day across all its office locations in the country. All Airtel employees who are in non-customer facing roles stepped out of their everyday role to join their frontline counterparts and directly interact with the customers.

Employees across all Airtel office locations in the country worked with home delivery engineers, fiber executives and retail workforces in the markets. These employees include everyone from the topmost senior leadership team to the junior managers in all offices.

The Customer Day is a part of Airtel’s multiple initiatives that are centered on its core DNA of customer obsession. Through the direct customer, connect for all its employees, Airtel aims to drive deeper engagement to understand customer viewpoints and customer pulse especially their concerns and suggestions. The company is certain that “Customer Day” will bestow “new eyes” for a large number of employees from diverse functions and unlock a whole new mindset and culture of customer obsession across the organization.

Over 1000 women take part in Woman-athon to promote Women’s Health and Empowerment

Bangalore, India – March 12, 2024 – Over 1000 women, took part in ‘Woman-athon’, a special walkathon to celebrate Women’s Day 2024, with the aim to promote women’s health and empowerment. The event was conducted by Dr. Lakshmi Roopesh, accomplished dentist, MD, Dental Den, Ranjitha Janardhan, Senior Educationist and Jayanthi Janardhan- Director- Ajji Mane Events, in partnership with Trilife Hospital. 1000 women from diverse backgrounds came together in East Bangalore’s Kalyan Nagar to participate in the Woman-athon. The event commenced at 7:00 AM, with participants enthusiastically embarking on a 3-kilometer journey towards better health and empowerment. During the Woman-athon, participants benefited from free General Random Blood Sugar (GRBs) tests and diet counselling video consultations provided by Trilife Hospital. Additionally, heavily discounted pap smear and bilateral mammography tests were offered to promote early detection and prevention of women’s health. Prior to the walkathon, a professional warm up Zumba session was conducted for the women by Dr.Tushita Roy, a fitness enthusiast who is the Senior Manager, Marketing and Branding, Trilife Hospital.

Dr. Lakshmi Roopesh shares her heartfelt gratitude, stating, “This is the second edition of Woman-athon and this overwhelming response demonstrates the collective commitment of women towards prioritizing their health and well-being. It was truly inspiring to witness women of all ages and fitness levels come together to celebrate their strength and resilience. I extend my heartfelt appreciation to all participants, sponsors, volunteers, and supporters who contributed to making the event a resounding success”.

Dr. Shafiq, AM, Co-Founder, and CEO of Trilife Hospital, said, “Woman-athon not only encouraged women to embrace fitness as a routine activity but also provided invaluable insights into preventive healthcare. The aim of the event is to drive positive change in the community. The fact that we had over 1000 women participating in this event is testimony that they are conscious about their health and fitness. We are proud to have been part of an initiative that promotes women’s health and empowerment.”

Safety measures were diligently implemented throughout the route, with an ambulance equipped with a team of paramedics and doctors accompanying the walkathon. Water stations and marshals were strategically stationed along the route to ensure participants’ well-being. Trilife Hospital also provided participants with T-shirts, medals and certificates. Ovum and Silverline Diagnostics were also partners in the event.