Crossbeats redefines sports wearables with its first launch of the year the Everest Smartwatch

[NATIONAL, March 11th,2024]Crossbeats, a leading name in innovative wearable technology, proudly unveils its latest offering Everest Smartwatch, available at an introductory price of just Rs.1,999. Crafted for adventure enthusiasts, this smartwatch redefines outdoor experiences with its rugged build and cutting-edge features.

Boasting Titanium finish bezels and a metal aluminum frame, the Everest exudes durability and resilience, ensuring resistance to dust, shock, and moisture in even the harshest conditions. Its visually stunning 1.43-inch HD AMOLED Display, with a resolution of 466×466 pixels and 850 nits of brightness, guarantees crystal-clear visibility, even in glaring sunlight.

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The advanced biosensor chipset of the Smartwatch accurately monitors vital health metrics, including blood pressure, blood oxygen saturation levels, sleep patterns, and heart rate. With its ultra-long 320mAh battery capacity, users can relish up to 7 days of continuous usage and up to 30 days on standby, ensuring uninterrupted performance during extended outdoor escapades.

Speaking on the launch of the new product Mr. Archit Agarwal, Co-Founder of Crossbeats said, “We are excited to launch Everest Smartwatch, it is also the first product of this year. We have designed this product to cater to the needs of adventurers and outdoor enthusiasts. It’s a perfect blend of rugged design, advanced health-tracking features, and intelligent functionalities. With the Everest Smartwatch by their side, users can conquer any challenge they encounter while exploring the great outdoors, making it an indispensable companion for every adventure seeker.”

Fitness enthusiasts will discover unparalleled versatility in the smartwatch as it features an extensive array of over 100 sports modes tailored to their preferences. This comprehensive selection empowers users to seamlessly track their progress and maintain motivation on their fitness journey. With the smartwatch powered by a single-chip Bluetooth, users can expect an elevated experience with enhanced convenience and functionality. Smart features such as remote camera control, remote music playback, reminders, and Bluetooth calling will further enhance the overall experience, ensuring seamless integration into daily routines.

Available at all leading marketplaces like amazon, flipkart to name a few, Everest promises to revolutionize fitness tracking and lifestyle management for users across the globe.

WorkIndia Partners with Branch International, India to Bridge the Credit Gap for Blue-Collar Workers

National, 11th March 2024: In a groundbreaking initiative aimed at supporting the financial well-being of India’s blue-collar workforce, WorkIndia, India’s leading blue-collar recruitment platform, has entered a strategic collaboration with Branch International (India) a leading NBFC with presence across all 28 Indian states that aims for financial inclusion for the underbanked.

Recognising the unique financial needs of their extensive blue-collar user base, WorkIndia has identified the demand for hassle-free loans among workers who often lack a robust credit history, making it challenging for them to access traditional banking services.

In response, they have established a dedicated “Loans” segment within the WorkIndia mobile app, featuring lending platforms, including Branch International, where users can seamlessly avail lending services.

The partnership launched in January 2024, has already seen over 50,000 loan applications coming through WorkIndia. With its completely digital user journey on their Android app, Branch International ensures seamless access to credit. This collaboration amplifies the commitment of both companies to serving the evolving needs of the blue-collar workforce.

Expressing commitment to financial inclusion, Mr Nilesh Dungarwal, Co-Founder and CEO of WorkIndia, said, “WorkIndia serves as a lifeline for millions of blue-collar workers, connecting them with employment opportunities. Many of these hardworking individuals require financial assistance, and our collaboration with leading lending players like Branch International ensures that these workers can access the support they need.”

Echoing his sentiment, Mr Neeraj Gupta, MD of Branch International, said, “Branch International aims to deepen the availability of financial services to every customer segment in India. Our partnership with WorkIndia will help improve access to credit for a segment that is well deserving but under-served.”

Significantly, the “Loans” segment on the WorkIndia app provides users with the flexibility to choose from various lending platforms, addressing their specific financial requirements. Therefore, this partnership not only bridges the gap for blue-collar workers seeking financial aid but also presents an unprecedented opportunity for lending fintech companies to tap into a substantial user base actively engaged on a leading employment platform.

As the partnership unfolds, WorkIndia and Branch International remain dedicated to facilitating meaningful livelihoods and financial empowerment for the backbone of India’s workforce.